As usual, it will be held at the Black Rose Room (downstairs, at the back) of the Heart and Crown Pub at the Byward Market location, 67 Clarence Street, Ottawa, Ontario, K1N 5P5.

However, on the “not as usual” front, our presenter will be Jim Sterne, web analytics guru extraordinaire. Among other guru-like accomplishments, Jim is the Founding President and current Chairman of our Web Analytics Association.

Jim is visiting three of our fair Canadian cities and in Ottawa in particular, will also be speaking the next day, February 11th, 2010 at OCRI’s Zone5ive Marketing Forum.

Also – please note that this month’s Web Analytics Wednesday begins at 7PM (as opposed to the usual 6PM).

Register Online

See you there!

The Web Analytics Association (WAA) has collaborated with The University of British Columbia (UBC) Continuing Studies to offer the UBC Award of Achievement in Web Analytics. This series of courses is delivered 100% online so that this educational commitment fits into your schedule and is available to working professionals around the world!

Supported by Online Authority, this month’s Zone5ive speaker is Jim Sterne and his topic is “Translating Web Intelligence into Business Value.” Jim Sterne is Chairman of the Web Analytics Association and Founder and Chairman of the eMetrics Marketing Optimization Summit

Contest details:

- Contest open to paid registrants and attendees of the OCRI Zone5ive Marketing Forum, Thursday February 11th, 2010 at the Travelodge Ottawa Hotel and Conference Centre Centennial Ballroom from 11:30 a.m. – 1:30 p.m.

- Course voucher will be awarded via random business card draw to be held following the speaker’s closing remarks. The winner of the draw must be present to receive the course voucher.

- Course voucher is issued by University of British Columbia Continuing Studies and is valued at $675.00 CAD. The course voucher may be used by the bearer towards the tuition fee (before taxes) for one online UBC Continuing Studies Web Analytics Course beginning on or before March 1st, 2011. The course voucher must be surrendered at the time of registration (in person, by mail or phone). No refund will be made should the course tuition be less than $675.00. Course voucher not redeemable for cash.

Translating Web Intelligence into Business Value

Session Summary:

We started out counting hits just to prove that our website was being seen. Then we started measuring more closely in order to make our websites better. It turns out that web data can be valuable much more broadly. Jim Sterne walks us through the stages of using web intelligence to get to know our customers better, to optimize our marketing and finally to improve the business as a whole.  Web analysis is now about what customers want, how they respond, and what they will buy. Marketing analysts can now deliver actionable insights that lead to higher profits, lower costs and improved customer satisfaction. Come to this session and learn how simple tools and techniques can help marketing get down to business.

Speaker’s Biography:

Jim Sterne is Chairman of the Web Analytics Association and Founder and Chairman of the eMetrics Marketing Optimization Summit. As an author, a consultant to Fortune 500 companies, and a public speaker, Jim Sterne focuses his twenty years in sales and marketing on the changing landscape of the Web as a medium for creating and strengthening customer relationships. With a special focus on Web metrics, his company, Target Marketing, is dedicated to helping companies understand the possibilities and manage the realities of conducting business online.

Event Information:

Date:  Thursday, February 11, 2010
Time:  11:30 a.m.– Registration/networking lunch, 12:30 p.m. – 1:30 p.m. – Presentation

Place:  **NEW LOCATION** Centennial Ballroom, Travelodge Ottawa Hotel & Conference Centre, 1376 Carling Avenue

Cost:   Early Registration (received by OCRI no later than 5:00 p.m. on Tuesday February 9, 2010)

$40.00 – OCRI and Web Analytics Association (WAA) Members (plus 5% GST)
$80.00 – Non-members (plus 5% GST)
$15.00 – Students (plus 5% GST)

Late and On-Site Registration (received by OCRI after 5:00 p.m. on Tuesday February 9, 2010)
$50.00 – OCRI and Web Analytics Association (WAA) Members (plus 5% GST)
$90.00 – Non-members (plus 5% GST)
$25.00 – Students (plus 5% GST)

Event pre-registration closes February 10th at 5:00 p.m.

Register online* or contact Tanya Calvo, Conference Administrator, Membership & Corporate Programs, OCRI at (613) 828-6274 ext 224 or tcalvo@ocri.ca.

On-site registrations are welcome.

*Online registration must be made by credit card

If you or an organization you work with would like to talk about a search (search engine optimization, marketing, analytics and onsite search) project you’ve completed of late, the conference organizers would love to hear from you:

Read about planned session tracks and submit your pitch

Session Overview: If you’re responsible for a website, whether you work with outside agencies or do everything internally, you need to understand: what drives good usability; how to recognize poor usability; and how to work with your external and internal partners to get what you need.

It’s common knowledge that the easier a website is to use the happier users will be. This can translate into increased sales, greater brand awareness, and decreased support costs among other benefits. In today’s web-driven world, usability is more important than ever.

In his talk, Dominira Saul will outline what we should all know about web usability; the right questions to ask; and what steps you should take to ensure a better user and brand experience.

Register Online

Thursday  November 10th, 2009
11:30 a.m. to 12:30 p.m. – registration and lunch
12:30 p.pm to 1:30 p.m. – presentation

Join Kelly Kubrick this fall in Winnipeg, Edmonton, Calgary, Ottawa or Montreal for an entertaining workshop on Internet Performance Measurement. Learn how to:

• Prove you are using your website to offer better service to clients;
• Ensure your website remains accountable; and
• Secure resources to improve the website going forward.

It’s an Internet call to arms!

This three hour workshop will be offered by the following CASLIS chapters:

• Winnipeg, Manitoba – November 3rd, 2009 – 2:00 pm
• Edmonton, Alberta – November 4th, 2009 – 12:30 pm
• Calgary, Alberta – November 5th, 2009 – 9:30 am
• Ottawa, Ontario – November 12th, 2009 – 1:00 pm
• Montreal, Quebec – November 24th, 2009 – 1:oo pm

Register for your preferred city at each chapter’s website, or contact Online Authority for assistance.

Our speaker is Natasha D’Souza, Founder of Virtual EyeSee, who will be presenting Customer Engagement through Social Media:

If you are like many organizations, you have likely begun to add some elements of social media to your marketing tactics. But how do you leverage these new channels to truly engage customers in meaningful conversations, and to gather and respond to market feedback?

In this Zone5ive session, you will learn how to use Twitter, Facebook, YouTube and Blogs to listen to and engage your audience, and to build your own online community using open source tools and hosted services.

Some of the takeaways will be:

- skills to help you learn to listen to your customers
- approaches for successful customer engagement
- crowd sourcing your product development; and much more.

Natasha D’Souza from Virtual EyeSee will take you on a social media adventure and inspire you to engage with your customers. Whether you are on a shoestring, moderate or large budget there is solution for everyone.

Date: Thursday October 8, 2009
Time: 11:30 a.m. – 1:30 p.m.
Location: Ben Franklin Place, Council Chamber – Main Floor, 101 Centrepointe Dr.

Register online or by contacting Tanya Calvo, Conference Administrator at 613-828-6274 ext. 224 or tcalvo@ocri.ca.

The MHC® Online: Get the Electronic Edge! will be offered in Ottawa, Canada on Saturday, September 19th, 2009 in conjunction with CMHI’s Semi-Annual Meeting.

This new workshop was created for salespeople seeking perspective on the value of the web as a lead generation tool. In particular, this course is directed at Registered Manufactured Housing Consultants (MHC)® and manufactured housing and factory-built sales people, marketing staff and business owners.

Interested in attending? Visit CMHI for meeting and workshop agendas as well information about how to register.

If you have any other question, feel free to contact CMHI or Online Authority for more details.

Kelly Rusk, Manager of Marketing and Communities, MediaMiser Ltd (Go Kelly!)
Scott Lake, Founder, ThinkSM and SWIX
Luc Levesque, Founder, TravelPod.com

Entitled “50 Ideas on Using Twitter and LinkedIn for Business” the pitch is:

“Listen to and engage this panel of social media experts to determine how, when and if you should be adding some of the world’s most influential social media networks to your marketing and communication mix. Benefit from their experience and research and discover how both local and international brands are succeeding, or failing, with the likes of LinkedIn and Twitter. Covering topics such as How to Build a Social Media Plan, Social Media ROI and Social Media Tools you’ll leave the session armed with a checklist of things to do and investigate.”

Date & Time: Thursday June 11, 2009 – 11:30 a.m. – 1:30 p.m.
Location: Ben Franklin Place, Council Chamber – Main Floor, 101 Centrepointe Dr.

Register here

The event is called “Speed Networking” and it will be held at the Hampton Inn at 100 Coventry Road in Ottawa, Ontario.

Be sure to arrive with your business cards & brochures, and be prepared for your three minute elevator pitch! To ensure you get the most out of the event, also be sure to tell others what kinds of services you’re looking for. There could be some great suggestions right across the table from you.

Due to the special nature of this event, space is limited, so be sure to register ASAP.

Event details:

• When: Tuesday, May 26th, 2009 from 11:45 a.m. to` 2:15 p.m.
• Where: Hampton Inn and Conference Centre, 100 Coventry Road, Ottawa ON offering plenty of free parking
• Cost: $ 35.00 for CMA members, $ 50.00 for non-members. Price includes lunch, coffee and dessert.

Register here

Presented by the Ottawa Chapter of the Canadian Marketing Association.  CMA Ottawa hosts monthly networking and educational luncheons and seminars throughout the year.  The CMA is a place of dynamic exchange among direct, interactive and customer contact marketing users, creators, managers and suppliers.