Mobile. Money. Obopay. Official Obopay blog

Frequently asked mobile marketing questions

Obopay — Fri, 10 Jul 2009 05:24:24 +0000

It’s not a “mobile strategy” that you need. It’s a “brand strategy with a plan for determining mobile tactics….when you’ve found the right roles for mobile in your strategy for reaching, motivating, providing value to, and interacting with consumers.” Use mobile marketing not by itself, but to complement print, out-of-home, radio, local, and TV advertising.

PC Magazine writer picks the 5 biggest mobile flops of the last 5 years

Obopay — Fri, 10 Jul 2009 05:22:35 +0000

You probably never heard of these phones, and for good reason. Sometimes great hardware is not enough. This writer also lists the 5 best phones of the last 5 years here (2nd link) - not many surprises on this list.

New survey shows that 82% use mobile media at work

Obopay — Fri, 10 Jul 2009 05:19:07 +0000

A new survey from AOL and Universal McCann shows that, according to Universal McCann and AOL shows 95 per cent of the respondents said they used mobile media to fill downtime with 82 per cent using it at work. A further 81 per cent used it while shopping, with 80 per cent using it at home and 65 per cent while commuting to their jobs. More than 80 per cent of smart-phone users are satisfied using the quality of the internet on their mobile devices. More interesting numbers are inside.

Thoughts on consumers, smart phones, and keyboards

Obopay — Wed, 08 Jul 2009 19:53:18 +0000

When the iPhone came out and attracted customers despite not having a physical keyboard, many predicted that the device’s success would be limited. This is an interesting take on why that has proven to not be true, and how Apple’s design strategy may have played into their apparent commitment to not using physical keyboards.

Mobile marketing news: Ace Hardware has huge holiday sale campaign success; Best Buy to sell apps

Obopay — Wed, 08 Jul 2009 19:51:51 +0000

People who viewed a mobile campaign in the week leading up to Memorial Day were 30% more likely to have visited an Ace store than nonviewers, according to mobile ad provider Mobile Posse. Customers receiving this message opted-in to receive content such as weather, local gas prices, and trivia, along with discounts and special offers from retailers, restaurants, and other local businesses.

Best Buy is getting into the iPhone app game with a “Best Buy Weekly Deals” mobile app, which will be available through Apple’s App Store.

Cloud-based mobile apps to change the game and dominate, says new study

Obopay — Wed, 08 Jul 2009 01:12:35 +0000

The challenge of multiple operating systems is large for developers. But if applications can run on servers instead of handsets, handset requirements can be reduced. A new forecast from ABI research has more…

Coming soon to the US: apply for jobs on your phone?

Obopay — Wed, 08 Jul 2009 01:09:05 +0000

In England, a mobile content provider is only taking job applications by text message. HR may soon be the latest corporate function to find productive utilization on mobile phones.

U2’s new BlackBerry album is coming; Are mobile albums next for music artists?

Obopay — Wed, 08 Jul 2009 01:06:21 +0000

It appears that users will be able listen to the latest album, watch videos, share videos, and read news updates about the band and concert appearances, all on their Blackberry. Creating new ways for consumers to participate is the bottom line with state of the art web and mobile apps.

Not just transit maps for mobile….transit platform maps

Obopay — Wed, 08 Jul 2009 00:54:36 +0000

Transit maps have been available for mobile, and now one company is taking it one level deeper. There is no end to the useful detail that can be utilized on mobile phones by consumers, it’s more of a question of which vendors are creative enough to find the right content.

Guidelines for U.S. Mobile Marketers

Obopay — Fri, 03 Jul 2009 00:20:58 +0000

The Mobile Marketing Association has released the latest version of its U.S. Consumer Best Practices Guidelines for Cross-carrier mobile content services.