Oddpodz blog

Greenwashing and other recycled business sins.

Branding Diva — Fri, 18 Jul 2008 16:04:12 +0000

By Karen Post The Branding Diva®, co-founder of Oddpodz. If you pay attention to the media you’d be convinced the U.S. eco-consumer was a dominant market segment and most were hugging a tree every morning. Are the masses really committed to the earthly cause? Are they really doing their part to save the world, and [...]

$60 savings on Creative Freelancer Conference extended til 7/31

Tuesday — Thu, 17 Jul 2008 15:15:33 +0000

HOW Magazine knows you’re busy and has decided to make your life a little easier: they’re extending the Early-Bird registration deadline to July 31. That gives you two more weeks to save $60 on your registration for the new Creative Freelancer Conference, presented by HOW and Marketing Mentor. This is the only deadline extension, though so [...]

Mind your manners online. Please.

Jocelyn — Wed, 16 Jul 2008 17:01:36 +0000

I receive hundreds of emails a day (spam included), and from time to time I review the contents of my inbox and decide that I don’t really want to receive certain newsletters, special offers or updates any longer. Perhaps they are no longer relevant, or I can’t remember why I subscribed in the first place. [...]

HOW Creative Freelancer Conference. Register by July 15 (today!) and save $60 off registration fee.

Jocelyn — Tue, 15 Jul 2008 16:59:54 +0000

HOW magazine is teaming with creative-industry consulting firm Marketing Mentor to present the first and only business conference for self-employed creative professionals, the Creative Freelancer Conference, August 27-29, 2008 at the Hyatt Regency Chicago. The event is expected to draw several hundred solopreneurs from a variety of creative disciplines—graphic designers, copywriters, illustrators and photographers, as well [...]

3.5 fast ways to combat work stress

Branding Diva — Mon, 14 Jul 2008 21:27:14 +0000

By Karen Post, a.k.a. The Branding Diva® I cannot claim to be a stress free. But I have recently discovered some actions that have truly reduced my stress level and increased my productivity. My current workload is a very full plate. I feel like I have two, 50 hour a week jobs. I’m a partner in [...]

Get in the mood. Cool new tool for inspiration.

Branding Diva — Thu, 10 Jul 2008 18:51:56 +0000

By Karen Post, a.k.a. The Branding Diva® Getty the photo folks have launched a very interesting brainstorming online tool called Moodstream. Pick your mood, adjust your music, color and intensity. Start creating. This app is well done and a nice break from anything you are working on. Check it out. Any mood can take you places. [...]

How to turn a current affair negative into a promotional/PR positive

Branding Diva — Wed, 09 Jul 2008 18:10:49 +0000

By Karen Post The Branding Diva®, co-founder of Oddpodz. Seems like there is no shortage of new expenses, rising costs, and life challenges as we all try to survive and be happy together on planet Earth. Like you, I’m annoyed by the rising cost of everything, while our income seems to hold steady at the same amount. [...]

HOW magazine announces launch of Creative Freelancer Conference in Chicago

Jocelyn — Tue, 08 Jul 2008 17:23:23 +0000

Packaged goods on the move. Five trends that can impact their future.

Branding Diva — Mon, 07 Jul 2008 21:38:15 +0000

By Karen Post, The Branding Diva® Power packaged-good brands have earned a place in marketing history. Once an industry where brands were built with 30-second TV spots, and where generations of families passed down the trusted brand; today it is a whole new ball game. Shelf space is expensive and limited and consumers have over 3000 [...]

Happy (2nd) Birthday…

Jocelyn — Tue, 01 Jul 2008 18:14:12 +0000

…to us! We launched the first version of our Oddpodz site and our blog in 2006. We will have to put together a retrospective. That will be a hoot! We are thisclose to being able to rattle off another list of accomplishments (and the aforementioned retrospective), so we’ll save that for another time in a [...]