Olive & Company https://www.oliveandcompany.com/ Tue, 28 Oct 2025 19:47:37 +0000 en-US hourly 1 https://www.oliveandcompany.com/wp-content/uploads/cropped-olive-favicon-32x32.png Olive & Company https://www.oliveandcompany.com/ 32 32 AI Search Optimization: Staying Relevant and Visible in the Zero-Click Era https://www.oliveandcompany.com/blog/ai-search-optimization/ Tue, 26 Aug 2025 13:00:00 +0000 https://www.oliveandcompany.com/?p=7695 Your SEO rankings are improving and impressions are increasing, but your organic website traffic is steadily dropping. If this sounds familiar, you’re not alone. The culprit? A seismic user behavior shift that requires a new ...

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]]> Why WordPress?: The Right CMS Platform for Business-Critical Websites https://www.oliveandcompany.com/blog/why-wordpress/ Tue, 05 Aug 2025 13:00:00 +0000 https://www.oliveandcompany.com/?p=7661 Key Takeaways When you’re starting a website redesign project, one of the first decisions you’ll face is choosing your content management system. It might not seem like the most exciting part of the process, but ...

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]]> The Future of Websites: Adapting to AI Technology, Behaviors, and Expectations https://www.oliveandcompany.com/blog/future-of-websites/ Tue, 11 Mar 2025 22:21:22 +0000 https://www.oliveandcompany.com/?p=7562 Websites have undergone several major evolutionary phases—each driven by changing technology and shifting user behaviors. In the first phase, simple digital brochure websites emerged and effectively replaced things like the Yellow Pages while becoming essential ...

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]]> Rethinking SEO Content Strategy in the Age of AI https://www.oliveandcompany.com/blog/rethinking-seo-content-strategy/ Tue, 04 Mar 2025 18:56:19 +0000 https://www.oliveandcompany.com/?p=7505 The digital marketing landscape has undergone a seismic shift. While we’ve weathered algorithm updates and platform changes before, nothing has transformed how we approach SEO quite like the rise of artificial intelligence. AI has fundamentally ...

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]]> How to Improve Lead Quality: 27 Actionable Tips https://www.oliveandcompany.com/blog/how-to-improve-lead-quality/ Fri, 15 Dec 2023 20:54:54 +0000 https://www.oliveandcompany.com/?p=5691 Read our in-depth guide for business leaders seeking proven ways to improve lead quality and lead generation results.

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]]> 12 Factors to Consider When Choosing a Digital Marketing Agency https://www.oliveandcompany.com/blog/choosing-a-digital-marketing-agency/ Wed, 23 Aug 2023 01:35:25 +0000 https://www.oliveandcompany.com/choosing-a-digital-marketing-agency/ Choosing a digital marketing agency is a big deal for any business. The right agency partner can help your company overcome challenges, boost marketing performance, and fuel business growth. The wrong agency, on the other ...

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]]> Should You Be Using ChatGPT for Marketing? https://www.oliveandcompany.com/blog/chatgpt-for-marketing/ Wed, 31 May 2023 23:23:18 +0000 https://www.oliveandcompany.com/chatgpt-for-marketing/ Olive & Company is in love with ChatGPT. We embraced it from the start and have advocated its potential ever since. ChatGPT and a growing offering of generative AI tools are changing marketing and branding.  Like ...

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]]> What Is Geoframing, and How Is It Different From Geofencing? https://www.oliveandcompany.com/blog/what-is-geoframing/ Fri, 26 May 2023 22:19:57 +0000 https://www.oliveandcompany.com/what-is-geoframing/ Editor’s Note: The following post was originally published on April 23rd, 2021, but has been updated to reflect the continuously evolving modern marketing landscape. When people go to specific locations, they’re telling us something. In ...

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]]> The Benefits of Branding: Understanding the True ROI of Brand Work https://www.oliveandcompany.com/blog/benefits-of-branding/ Wed, 10 May 2023 03:10:09 +0000 https://www.oliveandcompany.com/benefits-of-branding/ What is the ROI of branding? That’s a question often asked by business leaders when considering a new brand strategy or identity initiative. Because of the complex nature of branding, however, identifying a clear ROI ...

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]]> Upgrade Your Digital Marketing Ecosystem to Beat the Competition https://www.oliveandcompany.com/blog/digital-marketing-ecosystem/ Thu, 13 Apr 2023 02:13:07 +0000 https://www.oliveandcompany.com/digital-marketing-ecosystem/ In 1978, Gary Thuerk—a marketing manager at Digital Equipment Corporation (DEC)—identified a new marketing strategy. One that hadn’t been used by his company’s competitors or anyone else.  According to marketing historians, Gary sent an email ...

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