In the digital age, content is king. With more and more businesses moving online, creating and promoting content has become a crucial aspect of digital marketing.

From blogs and social media posts to videos and podcasts, content is everywhere, and businesses that want to succeed in the digital world need to prioritize their content writing efforts.

In this article, we’ll take a closer look at why content writing matters in digital marketing and explore some of the key benefits it can offer businesses.

What is Content Writing?

Content writing is the process of creating written content for digital channels, such as websites, blogs, social media platforms, and email newsletters.

The goal of content writing is to engage with the audience and provide value by delivering informative, entertaining, or persuasive content that meets their needs and interests.

Effective content writing requires a deep understanding of the target audience, the business objectives, and the nuances of the digital platforms being used.

Why Does Content Writing Matter in Digital Marketing?

Builds Brand Awareness and Authority

Content writing is a powerful tool for building brand awareness and authority in the digital space.

By creating high-quality, relevant, and engaging content, businesses can attract and retain the attention of their target audience, establish themselves as thought leaders in their industry, and differentiate themselves from their competitors.

Consistent and strategic content writing can also help businesses rank higher in search engine results pages (SERPs), which can drive more organic traffic to their website.

Drives Traffic and Conversions

In digital marketing, the ultimate goal is to drive traffic to a website and convert that traffic into leads, sales, or other desired actions.

Content writing can play a critical role in achieving these goals. By creating content that is optimized for search engines and social media, businesses can attract more visitors to their website and keep them engaged for longer periods.

This, in turn, can lead to more conversions and ultimately, more revenue.

Supports Customer Engagement and Loyalty

Content writing can also help businesses build stronger relationships with their customers by providing valuable information, entertainment, or solutions to their problems.

By engaging with customers through various digital channels, businesses can foster a sense of community, gain valuable feedback, and keep customers coming back for more.

Enhances Digital Marketing Strategies

Content writing is an integral part of many digital marketing strategies, including SEO, social media marketing, email marketing, and more.

By creating targeted, high-quality content that aligns with the objectives of each strategy, businesses can maximize the impact of their marketing efforts and achieve better results.

 

Content writing is a key component of essay writing services, as these services are designed to provide high-quality, well-written essays to students and professionals who need them.

Essay writing services typically employ a team of writers who specialize in various subjects and types of writing, including academic writing, creative writing, and technical writing.

How to Write Effective Content for Digital Marketing

Now that we’ve established why content writing matters in digital marketing, let’s take a look at some best practices for creating effective content.

Define Your Target Audience

The first step in creating effective content is to define your target audience.

Who are you writing for, and what are their needs and interests?

By understanding your audience, you can create content that resonates with them and addresses their pain points.

Research Keywords and Topics

To create content that ranks well in search engine results pages, you need to research the keywords and topics that your target audience is searching for.

Use keyword research tools like Google Keyword Planner and SEMrush to identify relevant keywords, and use tools like Buzzsumo and Google Trends to identify popular topics in your industry.

Create a Content Strategy

Once you have a clear understanding of your target audience and the keywords and topics you want to target, it’s time to create a content strategy.

This should outline the types of content you will create, the channels you will use to distribute it, and the frequency of your content creation.

Use a Consistent Tone and Style

Consistency is key when it comes to content writing. Use a consistent tone and style throughout your content to create a cohesive and recognizable brand voice.

This will help your audience connect with your brand and remember it over time.

Focus on Quality and Value

When creating content, always focus on quality and value.

Your content should be well-written, informative, entertaining, or persuasive, and should offer something of value to your audience.

By providing value, you can build trust with your audience and encourage them to engage with your brand over the long term.

Optimize for Search Engines

To ensure your content ranks well in search engine results pages, it’s important to optimize your content for SEO.

Use relevant keywords in your headlines, meta descriptions, and throughout your content, and include internal and external links to other relevant content.

This will help search engines understand what your content is about and rank it appropriately.

Conclusion

Content writing is a critical component of digital marketing, and businesses that prioritize their content creation efforts are more likely to succeed in the digital space.

By creating high-quality, relevant, and engaging content, businesses can build brand awareness and authority, drive traffic and conversions, support customer engagement and loyalty, and enhance their digital marketing strategies.

By following best practices for effective content writing, businesses can create content that resonates with their audience and drives results.

Big cities thrive on business. It’s what brings people in and lets them stay. Austin is one of the still rising major cities in the nation. Thanks to an influx of new digital frontier businesses, its growth remains a sure thing. Big businesses might take over the major corporate towers, skyscrapers and shopping centers, but as long as there are people with willpower there is always a place for small businesses to thrive. Being small doesn’t mean they aren’t important. It means they are great as they are. 

Here is a list of ten small Austin businesses that may be small, but have big futures ahead.

1. Wheel

Wheel is a healthtech startup that develops and distributes important software for clinicians and health-related practitioners so they can practice their essential jobs remotely when possible. They have helped digitize and virtualize medical functions for nurses and doctors, allowing them to meet with clients at a safe distance through their secure application channels. Allowing essential care services to go digital and do everything except for the physical to assist patients who need questions answered or assessments explained. 

2. Michlethwait Craft Meats

It doesn’t get more Small Business than a man hosting a barbeque shop out of a trailer. Tom Micklethwait is a big fan of barbeque and wanted to share his love with the world. He started a Kickstarter to buy and refurbish an old trailer which he’s turned into his own personal smokehouse. There he makes classic Hill Country-style oak-smoked meats, part of an ancestral practice from German and Czech traditions, and makes everything by hand. This is one of the most delicious Austin small businesses that you don’t want to miss out on.

3. Gourdough’s Big. Fat. Donuts.

Written to emphasize its main dish, Gourdough’s is a classic staple example of Austin’s communal motto of “Keep Austin Weird”. They make doughnuts, but not just any kind of donuts. They make huge donuts, donut sandwiches, donut meals, donut dinners; it’s a feast for the stomach and eyes. They’re located out of an old airstream trailer and have a food truck that tours the city looking for mouths to feed. If you ever wanted a donut for dinner, they have you covered and then some.

4. Rallyhood

An online community organizer. Rallyhood was founded by Patti Rogers, who experienced a great deal of community spirit when her friends and neighbors supported her through her cancer diagnosis. She wanted that level of support and networking to reach anyone. It is a central hub for volunteer groups to organize online, providing essential tools to coordinate their efforts and make positive changes with little hassle. It leads to less time fretting over schedules and more time getting things done.

5. MySolMat

Health and wellness are critical industries where the educated individual can do more help and offer more guidance than a library of technical books. MySolMat helps bring vibrancy and personality out with designer yoga mats. These create a positive energy for yoga enthusiasts as they spend their time and redirect their energy through the artisanally made mats. But it’s not just for them. A comfortable roll-out mat is good for anyone. MySolMat was designed with inclusivity and brightness in mind for those seeking higher fitness no matter what their methods are.

6. Succulent Native

Austin, Texas. Not exactly a place to look for rich greens and a wide variety of garden plants, right? Yes. But that doesn’t mean you can’t go green when you go home. Succulent Native takes the trees of the desert – Cactus – and uses them like any other potting plant. They have high quality designer planters and make cute and unique arrangements of cacti which even the most forgetful person can learn to take care of. They even offer drop shipping services so you can send a cactus to a friend to let them know you care. 

7. AppSumo

Taking Austin’s “So weird, it just might work” approach to heart, AppSumo is a tech business that works with and assists what they call the Everyday Entrepreneur. They host and curate apps and special tech-based services and also use their platform to help sell the creations of others, giving them the boost they need on their side hustle or new career. A business that helps other people make and stay in business for themselves. They offer full-time remote work, or offer a fully stocked and recreation-prepared office where people can stay in high spirits to come up with new, enticing ideas on how to make other people rich and famous.

8. Hempchain

Two things no one thought would meet: Blockchain-based marketplace distribution and industrial hemp. This new business is taking hemp as a raw material and as a processed resource for building and development in an interesting new direction by implementing it into a suite of blockchain based technologies. These help service major companies that utilize hemp as a material in their construction and makes use of enterprise applications familiar to major industrial and commercial companies. They are a small company servicing much larger companies within a very particular niche.

9. Fit & Fearless

With gyms fully reopening, everyone is looking for a way to get back in shape in a way that’s unique and interesting. And they can do it while learning a practical self-defense tool in the art of Krav Maga. Dedicated trainers licensed and ready to safely practice one of the world’s most dangerous, military-tested close quarters combat schools use their lessons for practicality which gives an intense workout for newcomers and a hearty challenge for practitioners. They do individual lessons, group training classes and have a gym dedicated to learning the right way to throw hooks and low kicks for health and safety.

For those looking for a personal trainer job, be sure to reach out to see if they are hiring.

10. Black Star Co-op Pub and Brewery

Everyone can use a good beer now and then. The Black Star Pub has a friendly and inviting atmosphere for its co-owners. As a Co-op, they offer the chance for anyone to pay into the business and receive the rewards they make, high quality food and craft brewed beer. And they take those collected funds and put them where they belong: with their staff. They have a no-tip policy because the pay is so good the waiters don’t need them. They believe in paying liveable wages for customer service. They save their best beer for co-opters only, and have a wide base of regulars that make the place feel like a friendly reunion every day.

What’s an average salary with a marketing degree? How much do marketing majors make? These are questions that we will dig into in this post, along with some other commonly asked questions around marketing degrees.

If you are a marketing major, preparing to graduate, congrats! You have an exciting journey ahead of you. Marketing is a skill that can open many doors for you in virtually any industry imaginable. Why? Because ALL businesses need marketing to succeed.

Average Salary With a Marketing Degree by Position

Marketing Associate – $40,000-$45,000/year

The marketing associate plays a supporting role within the organization. The marketing associate may assist teammates with various projects, perform administrative tasks, create proposals, and communicate with clients. This is a standard position for a recent college graduate with a marketing degree looking to get a foot in the door within an organization.

Looking to become a marketing associate? Check out this resource for a leg up.

Social Media Manager – $45,000/$50,000/year

The social media manager starting salary averages between $45k to $50k. The social media manager is in charge of managing the social platforms of an organization. This may involve developing and executing a social media strategy, scheduling posts, and responding to comments and direct messages.

If you are looking to get involved with social media management, we encourage you to read Strategic Social Media Management: Theory and Practice

SEO Specialist – $50,000-$55,000/year

The SEO Specialist is responsible for the optimization of a company’s website as it relates to search engines. This may include on-page optimization, technical optimization, off-page link building, campaign management, and budget management. 

3 Months to No.1: The “No-Nonsense” SEO Playbook for Getting Your Website Found on Google

PPC Specialist – $50,000-$55,000/year

The PPC Specialist is responsible for the paid ad campaigns for an organization. Some common PPC platforms are Google Ads, Microsoft Ads, Facebook Ads, and TikTok Ads. The PPC Specialist will be responsible for reporting, conversion tracking, and campaign optimization.

For more information on jobs you can get with a marketing degree, visit https://olliemarketing.com/jobs-you-can-get-with-a-marketing-degree/

These are some examples of what marketing majors make for salary after graduation.

Can I Get a Job In Marketing Without a Degree?

We touched on the average salary with a marketing degree. Now, we will discuss getting a marketing job without a degree. Simply put, it is very possible to get a job in marketing without a degree. The reality is that the hard skills needed to excel in marketing can be learned from YouTube or online fairly easily. In addition, the digital marketing landscape changes so rapidly that many marketing college programs fall a few years behind. When I first got a job after graduating with my marketing degree, I had to learn all of the technical skills separately to catch up with what my role in the organization expected.

How Much is a Marketing Degree?

The cost of a marketing degree will vary depending on a number of circumstances. Typically, an in-state school will reward you with lower tuition costs. In addition, grants and scholarships can be applied to dramatically reduce tuition cost. 

How Long Does a Marketing Degree Take?

The amount of time it will take to complete your marketing degree will typically take four years to complete. This can be shortened by taking courses each summer and taking courses in high school that can be converted into college credits.

Is a Marketing Degree a B.A. or B.S.?

A marketing degree can be either a B.A. or B.S. depending on the school you go to and the program. The major difference is a B.A., or Bachelor of Arts, will contain more foreign language and humanities courses within the requirements to graduate.

We hope you found this piece informative. We discussed the average salary with a marketing degree, getting a job in marketing without a degree, how much a marketing degree costs, and how long a marketing degree takes to complete. 

What are the elements of a perfect website? No single aspect of marketing is more important than a quality website. Your company’s front door must be good enough to break through and convert users into engaged customers.

Thousands of pre–made templates and themes for websites make creating a website easy. If you just want a simple, off the shelf website that gives your business thebasic start it needs, that’s what you can get with virtually any web design company. When you are in today’s competitive landscape, however, something more unique is needed to distinguish yourself from your competition. In this piece, we will dive into the elements of a perfect website.

What Are the Elements of a Perfect Website?

1. The design is well thought out and effective in functioning normally.

In your site, you reflect everything about your company. Your products, services and brands. In fact, visually appealing, polished and generally professional sites are veryimportant for branding purposes. You can let white space occupy a major portion of the layout without bringing too much distraction. Images must be sharp and qualityand should align with the content and message in order to look cohesive and attractive.

Equally important, the content must be up to date and should work quickly, correctly, and without issue. The pages should always be up–to–date, because they couldimpact how your visitors feel about the site overall. When you have slow or broken areas of your site, it will drive away potential customers.

2.   Easy to Use

Site visitors are always in a hurry. Don‘t make them work for information. User Experience (UX) plays a key role in helping visitors use, understand and stay on yourwebsite. Creating obvious, logical navigation with clear hierarchy is very important. Using consistent layouts and visual cues that meet the functionality across the site isessential..

Your site should apply to both searchers coming for a specific task, and browsers just looking. To increase their achievement of the tasks they need quickly, have themsearch onsite. The site then keeps them engaged by suggesting related content and minimizing dead ends.

3.   Optimized for Mobile

Today there are no excuses, you must look great and work well on any platform. Mobile devices are growing in popularity at a fast rate and you just don’t know who yournext visitor is going to be. Optimizing for mobile devices will improve the experience of your visitors, as well as your search engine ranking.

4.   Fresh, Quality Content

Make it succinct, be interesting and new. Use language that makes sense to your audience–avoid jargon, corporate speak and acronyms. Explain what the “why“ of yoursite is. Visitors have short attention spans: spell correctly, be accurate, be relevant and update regularly. Yes, keeping things fresh will require a bit of investment from timeto time. No, you can‘t do without investing into your content.

5.  Readily accessible contact and location

It‘s important that your audience is able to reach you on multiple means. This means offering an easy–to–reach contact form or even doing it through social media, phonecalls, emails, maps, and maybe even just how to find more information online. Google maps are also something to keep in mind

6.   Clear calls to action

If your site doesn‘t ask anything from visitors, then chances are they won‘t do anything. What is the purpose of your website? Are you giving a clear enough reason forvisitors to visit that it appeals to them? Even though informational sites want visitors to read and share articles, follow the company on social media, download toolkits, joinmailing lists or learn more about the organization–orientate towards asking for offerings from visitors by including a request on each page.

7.   Optimized for Search and the Social Web

You can‘t just build a website that looks nice and is easy to use. You need traffic to be effective in search engine optimization. Here are some rules for you to start with:

• Use page titles and meta tags on every page; use alt tags for every image.
• If you optimize content on your site to align with words that are often searched for, you will seem more accurate.
• Keywords should be introduced and used appropriately, and links should also be based on keywords.
• With CSS, you can layout your webpage with less clutter. And keep your HTML code clean.

Make it easier for visitors to share your content, whether that’s posts on social platforms or links in the form of title tags. Make sure hashtags are mentioned in titles andshared links. Don’t forget obvious sharing links even if they aren’t often used.

There are tons of jobs you can get with a marketing degree. As long as there are businesses existing, trading and selling products in the world, they all have one thing in common: they need to let people know they exist. Businesses aren’t the only ones who take advantage of marketing every day. Organizations of all kinds, basically any that require money, need to get their message out so people will support them. But they’re all doing that at the same time, often in shared markets or niches. The way they get ahead is through strong marketing.

If it were as easy as just following a guide or talking directly to potential customers there would be no failed businesses. Success is not guaranteed in the world of business. Marketing is what separates them and breeds success. Marketing requires a set of skills that aren’t necessarily part of the business management mindset. Things like researching competition, communication and teamwork with multiple layers of a company, coordinating event schedules, managing personal relationships, and creativity; Marketing Majors or natural born Marketeers have these skills in spades.

For those who are just getting out into the world of Marketing, especially those with a proven set of skills through a degree, consider one of these 10 jobs you can get with a marketing degree.

1. Marketing Assistant

There’s always a place to start. For recent graduates, assistant positions for marketing firms or independent professionals are a good place to start by building a career portfolio. Assisting a professional usually entails doing writing or editing for presentations or performing research duties for new prospective product campaigns. Just treat it as a natural extension of the work you did in college and it should go smoothly. Of all the jobs you can get with a marketing degree, this path will give you tons of experience for your future career path.

2. Market Research Analyst

For those who prefer the learning aspect of marketing, or are great at preparing well-researched presentations. These jobs require a consistent back and forth between potential consumer bases who react to new products and the companies that own the product to help them gain an understanding of what their customers want. Holding public test events, consumer queries and gathering statistics are part of the usual course of work. Of course, the end result of any given job will be a presentation given to marketing managers. It’s your job to convince them the best way to do their job: selling their products to customers based on what you’ve learned about them.

One benefit of the market research analyst is it offers a competitive marketing degree salary.

3. Admissions Representative

If you are the kind of person who never wants to leave college, check in with their Admissions department and see if they need an extra brain to manage their recruitment campaigns. Colleges, for the most part, are also businesses, and their main customers are the students who pay with their tuition. Using open house tours and direct communication with prospective students to draw them in are some useful tools, coordinating those events and managing the relationships is the primary way to make progress.

4. Sales Representative

This is the main one, the ideal image of a “Marketing Degree Job”. A Sales Rep does one thing, they convince people to buy something. But they’re not equatable at all to retail workers who try to point out good deals or sales. A Sales Rep will function as the face of a product, the voice that convinces people to buy it, and is in charge of how a product reaches its audience, as well as which audiences are the best ones to reach out to in the first place.

It’s all about balancing delicate relationships with perfectly chosen words and an appealing, trustworthy personality. Of all the jobs you can get with a marketing degree, this job is perfect for a people-person.

5. Public Relations Representative 

Not all companies work directly with selling products. Some are more about appeal or services, things that aren’t strictly tangential, and rely on the trusted image that the company can maintain to stay in business. A PR Rep is the front line for any company and coordinates the various promotional maneuvers that help a client stand out in the world. It’s all about talking, usually to a group, to put the client’s best foot forward in the direction of their ideal audience’s heart. What you’re selling is the image that the company you represent is THE company everyone should know.

6. Social Media Manager

Social Media is ubiquitous with marketing. So much marketing goes through social media that it’s replacing the old, traditional methods of ads. Natural, personality driven marketing has taken off and requires a highly motivated person to get behind it. It’s all about staying in touch with the public interests by being part of the public, and engaging with customers directly with services like Facebook and Twitter, where anyone can talk to your company like it’s a person. Tapping into the constantly changing shape of the market’s interests is essential.  The social media manager may also be in charge of writing blog posts like “The biggest LEGO sets in the world“

7. Brand Manager

If there’s one thing you like more than anything else, a product or service you would be willing to defend to the end, maybe you should consider being its Brand Manager. This job gives you total control over how people see a product. It’s one of the hardest jobs and requires a ton of effort and knowledge. A good Brand Manager can lift a dying franchise back on its feet for a second life on the internet, but one bad plan can place a well liked and trusted brand down with its cheapest imitators. 

8. Media Planner

Good marketing will make use of every kind of media that it can. Coordinating all of that media requires a planner, someone to organize what goes where, which ad looks best, which style fits the product and when and how they should be seen. Knowing your audience, and how they tend to learn about the things they want to buy, is crucial. That way you’ll know what they will expect, what they’re looking to see, and how they would best learn about your product.

9. Event Planner

Some of the best exposure is done in person. Events and meetings need planners, people to set up schedules and book proper services to add to the overall atmosphere of the event which will encourage trust from consumers and build profits for the clients.

Event planners need to be able to work with teams and lead them from behind the scenes to ensure everything goes according to plan, with the end goal being sales. Out of all of the jobs you can get with a marketing degree, this job requires high energy and focus.

10. Fundraiser

Everyone needs marketing, even Charity. A good cause that no one knows about will go unsupported. If you want to help those good causes, you can get hired on to help with them and use your skills at marketing to do Fundraising. It’s not about profits so much as it is about tactically collecting as much as you can for donations towards the common goal. The power of sales can save lives and help others. Selling people on an idea to give their money to is a powerful skill anyone would want.

Jobs You Can Get With a Marketing Degree

Digital marketing on a budget is possible for small businesses.

Every business needs to market to find new customers and engage with its returning base. The internet already has a massive amount of information on it and every business that exists will be online in some capacity. 

Marketing is more about helping your business stand out and create a personal presence on the internet. Becoming a force of personality does more in the long run than following directly in the wake of others. Instead of relying on previous success, try to stand out and be identifiable with these free to use, zero-cost, public and open-source tools:

Google My Business

If you own a business, even if it operates out of your own home, you can create a Google My Business listing. This will show up on Google Maps and will be referred to with other synergistic apps that create listings of local businesses for people in the area. When digital marketing on a budget for your small business, getting a Google my Business listing should be the first task on your list. The listing is free, and with a little bit of optimization, can be quite powerful.

Use Social Media

More people are using social media than ever to talk directly to brands and businesses. Engage with people on a personal level and represent your business as a person behind it. Customers are always more receptive to active, human responses from business profiles.

Use LinkedIn

While not necessarily a direct communication platform, LinkedIn is where businesses can go to set up profiles and offer insight to more professional information. When people search for job hirings, they will sometimes use LinkedIn to find availability. Job listings and direct searches are two reasons why you should use LinkedIn when digital marketing on a budget.

Facebook Groups

Facebook is the largest and most active social media in use these days, and has many advantages over other platforms. It allows people to set up Groups where members can talk freely and comment on topics and posts made by select individuals. It gives you free reign over how people engage with you as they are free to do.

SEO

Search Engine Optimization is what helps your brand reach the top of the Google Search Results for your specific business. You want people who are looking for the business you offer to find you at the top of your competitors, and that requires proper use of tags and keyphrases on your website to get the best results.

Content Creation

Having a stable rate of content generates higher SEO, which in turn can generate traffic. Make blog posts about the industry, your opinions on it and the views your business holds true to themselves. Personalize your posting so people will come to see what you have to say.

TikTok

Viral trends can be highly rewarding. TikTok, a short video platform with built in video-response creation tools, is available to everyone who has a phone with a camera. You can target major influences, join in on trends and make posts to draw attention to your brand and business page, even posting direct links on top of your videos.

Stay Consistent

Managing marketing on a tight budget, or no budget at all, can cost time, but as long as it’s maintained it will return results. Treat it like it’s part of your core business, because marketing is what turns a good business into a great one.

If you enjoyed this article about digital marketing on a budget, check out our blog for more related articles! We are a boutique digital marketing agency based in Austin, TX, focused on delivering superior marketing services for our clients.

Over the last 20 years, Pantone has released a Color of the Year, one of the most mainstream color trends forecasts for the consumer. Pantone spends nine months of the year in the decision-making phase of development when choosing which color (or colors) to release. As a marketer, you can use Pantone’s Color of the Year to improve your marketing. 

The Relationship of Colors and Marketing

To understand how to improve your marketing from the Color of the Year, you first must understand the close relationship between colors and marketing. From a psychological standpoint, our brains use colors to recognize products and brands. Throughout various industries, many color schemes remain common amongst the companies that embody each respective industry. A color can persuade the user into believing that something tastes better, work better and be built stronger. No matter what type of product or service is being marketed, understanding the relationship between colors and the brain can be used as a tool to reach a target audience.

Pantone’s Colors of 2021

On rare instances, Pantone has released two colors at once. The 2021 colors of the year are a bright yellow (Illuminating, 13-0647) and neutral gray (Ultimate Gray, 17-5104.) In the announcement, Pantone describes the pair as a message of happiness supported by fortitude.

How to Use These Colors to Improve Your Marketing

Consumers associate yellow with optimism and affordability, with other associations being happiness and warmth. Consumers associate gray with practicality, and neutrality. Used in direct combination, we are given a feeling of peace and easiness. Given the nature of the last year or so, it’s not a surprise that this is the message invoked. So how can this color scheme be leveraged to improve your marketing efforts? Imagine a coffee shop hoping to build a message on a chalkboard to post outside of the storefront. The store could offer an optimistic message to pair with the color scheme. The shop could say “Always freshly brewed. Enjoy this beautiful day with one of our coffees.”

How would you use this year’s colors to improve your marketing? Reach out to us and let us know. If you are a small business looking for an agency to help with your digital marketing or PPC management needs, we would love to hear from you.