Olson Photographic

Tables

Cassidy — Mon, 08 Aug 2011 16:04:10 +0000

The assignment: Photograph the all white kitchen but don’t make it look so white.

The solution: The wood table in the center of the shot adds color and tells the story of an eat-in kitchen.

The WHOLE kitchen

Cassidy — Sat, 30 Jul 2011 14:46:33 +0000

The assignment: The kitchen was an amazing transformation despite the lack of construction. Basically, the old kitchen was ripped out and the new one installed. The client wanted us to shoot the kitchen to show its grandeur in a small space.

The solution: Sacriface showing the refrigerator so that the wrap-around cabinets are in the shot.

No rug?

Cassidy — Thu, 21 Jul 2011 18:37:27 +0000

The assignment: Photograph the dining room but don’t emphasize the missing rug.

The solution: A tighter shot showcasing half the table and the window treatments tells the story of the dining room while the lack of the rug looks intentional.

Stay out of the mirror!

Cassidy — Sun, 10 Jul 2011 13:07:46 +0000

The assignment: Photograph a home gym to showcase the equipment as well as the televisions.

The solution: Since one wall was completely covered in mirrors, the true challenge was to stay out of the shot! The angle allowed for both televisions to been seen. The exercise ball hid the tripod leg.

Product Placement

Cassidy — Sat, 02 Jul 2011 15:00:44 +0000

The assignment: Show all the elements of audio visual design available in one room.

The solution: The television, the ceiling mounted speakers, the telephone system and the keypad were together on one side of the room. We closed the door to keep the viewer in the space rather than looking beyond. The artwork next to the door had not been installed so we moved the pool cues to keep the wall from looking barren.

Reuse, Reclaim, Recycle

Cassidy — Tue, 28 Jun 2011 17:31:20 +0000

The assignment: Photograph a space that incorporates new (the mantel, the roman shades, the wall color, the drapery) with the old (the furniture) to illustrate “reuse, reclaim, recycle”.

The solution: Since the photo would have accompanying text, we made the red chair in the corner the focal point and let the rest of the elements tell their side of the story. We chose a tighter shot rather than a wide angle view capturing the entire space to emphasize how comfortable “reuse, reclaim, recycle” could be.

Commercial space

Cassidy — Tue, 14 Jun 2011 13:21:26 +0000

The assignment: Document a commercial space for an architect’s portfolio.

The solution: Documentary work should never be boring! And given that the space WASN’T a big open rectangle, shooting the reception area allowed the paneling, the soffit lighting, the entry and the half-way to tell the story of the space.

Windows

Cassidy — Fri, 03 Jun 2011 17:06:56 +0000

The assignment: Showcase the windows in a renovated antique house.

The solution: The distance created by incorporating the pool and the terrace gives a real appreciation for the use of windows in this house.

Reflections

Cassidy — Sat, 28 May 2011 11:48:24 +0000

We took this photo while on a photo shoot with a client as a personal experiment in reflections. Sometimes we get requests to “tell a story without overly telling the story”. The goal of this shot was to shoot the sink and show that it has a beautiful stainless dish guard that fits perfectly, hence the corner of it and the reflection. We added the flowers so that it wasn’t all shades of grey.

Retail space

Cassidy — Mon, 23 May 2011 11:58:57 +0000

The assignment: Showcase a retail space outside the retail space to pique potential customers interest.

The solution: Move table and chairs outside to showcase the exterior while raising the viewer’s curiosity about the interior.