Online Marketing Ideas

The Proven System For Making A Full Time Income Online

noreply@blogger.com (HUGO FLORES) — Sat, 27 Jun 2015 03:48:00 +0000

Lets face it… working from home is something we’d all like to do.

From being able to work when you want, from wherever you want, the percentage of people who are striving to work from home is continually increasing.

Perhaps another reason for the demand is due to the fact it’s now becoming a lot more attainable, with more and more people working from home and most importantly… more and more people making money online.

But where do you start?

You’ve probably heard of various ways to ‘make money online’ before, with the likes of Facebook, eBay, Twitter, Surveys and Forex appearing in most recommendations. But the issue with most of these methods is they only really work for the more advanced customer.

Today we wanted to shine the light on a method with proven success stories, and most importantly a system that can be used by anyone.

Want to work from home and make money online? Then listen up.

Over the past few years, Google Sniper has helped ‘regular’ people work from home and make money online. With over 100,000 past customers, and the most success stories you’ll ever find online, we tested out the system to see what the fuss was about.

With easy to follow training manuals, videos, monthly webinars and 1 on 1 support, the system has been set up for success.

The method? Spending a few hours a day building small ‘Sniper’ sites and following a secret formula that easily ranks them in Google. As people search and find your sites through Google, you make money through recommending related products and making a commission (money) from each sale.

I’m just scratching the surface here though, but I wanted to give you an insight into how it works.

Want to work from home? Then making money online is the obvious option. Want to know how? Then click on the banner below

Keys to Affiliate Profits Part 2

noreply@blogger.com (HUGO FLORES) — Sat, 04 Oct 2014 05:29:00 +0000

IT IS ALL ABOUT YOU

Selecting a Focus for Your Business
Are you fascinated by Internet technology? There are affiliate
programs that offer generous commissions for everything that is
related to this subject.

What Are Your Interested In ?
Choose your area of Interest, and find something that you are
Passionate about. There are Online Retailers and other Service
companies that are willing to pay you for your valuable expertise
and have you represent them. The greatest success comes from
representing a product or service that you really care about.

Research The Market
Find a Need and Fill it. Look for a product or service that people
really want or need. There are 1,000’s of people out there who
are looking for a solution to their problem, whatever that might
be. Find a way to solve the problem and you can make a
fortune.

Give The People What They Want
To be Successful in affiliate marketing you want to represent
Products and Services that people really want, and they are
actively looking for. Do this and you can’t miss!

Your Key to Financial Independence
Affiliate marketing is a good example of passive income; you are paid
for simply selling a product or service for a company using
your resources and methods.
Using the power of the Internet, affiliate marketing becomes a
high performance commission sales engine.

Next Week The Concept Of Affiliate Marketing

Keys to Affiliate Profits

noreply@blogger.com (HUGO FLORES) — Thu, 25 Sep 2014 17:47:00 +0000

Let’s Start With a Change of Perspective

As you begin your journey in affiliate marketing, there are 3 very
important points you need to keep in mind:
1. There are thousands of affiliate marketing programs. Start
with one or two, and select the programs you will promote
carefully. Not every affiliate marketing program is right for
every person. Make sure you are clear on the requirements
and rewards of each program.

2. The Merchant who sponsors the affiliate marketing
program you select actually becomes your client. You must
take the time to learn about their products and services in
order to focus your efforts and make the kind of money
you want to make.

3. You do not have to face this challenge alone. There is an
incredible amount of resources available to you in a
cooperative environment of affiliate marketing
professionals. There are hundreds of discussion boards,
newsgroups and forums where the members are all
working toward the same goal; making the amount of
income they want and need to support their lifestyle.

Deciding on Your Course of Action
Hopefully by this point, you have considered the decision we
asked you to make earlier and Set A Goal for Yourself:
“What amount of monthly income is your goal and how much
effort you are willing to exert toward reaching that goal?”

Whether your goal is $100 a month to $100,000 a month, one
thing both of these goals have in common is that they both take
effort. The information contained in this e-book could be the
catalyst for either of those figures, IF you make a commitment
to reaching your goal.

Motivation is the key here; some people need to be between a
rock and a hard place before they will take action, others read
the writing on the wall and act accordingly, while there are some
that take action, just to see what happens.

Take stock of what is motivating you to pursue affiliate
marketing as a means to make money online, and then use it as
your action plan. A plan is useless until you put the power
behind it to make it meet your goal.

Learning the ropes of affiliate marketing can be an exciting,
challenging, frustrating, rewarding and satisfying experience all
at the same time. You can customize your online affiliate
marketing experience to be as enjoyable as you want. There are
products and services for every type of interest.

Next week: It's All About You

Why Build a List?

noreply@blogger.com (HUGO FLORES) — Sat, 11 Jan 2014 08:25:00 +0000

Once you set out to build a list, you're hoping to accumulate the names and email addresses of committed subscribers and prospects. You are hoping to gain instant access to customers and also to build a following of readers for your e-zines and articles, or whatever game plan you have in mind.

Once you set out to construct a list, you are hoping to collect the names and email addresses of committed subscribers and prospects. You're hoping to gain instant access to clients and also to build a following of subscribers for your e-zines and articles, or whatever game plan you have in mind. However, these days it's not easy to get people to give up personal information.
There is so much spam out there that people have become wary of anybody who asks for their names and email addresses. For that reason, you are going to have to win over people and convince them that they ought to offer this information to you. The most effective way to do this is by building trust.

You must give them a great reason to give up their personal information. You must make them believe that you will never share their information or use it for the wrong reasons. They must trust that all you want to do is give them the information they seek. To do this, they must consider you as an expert over your special niche. And that's just what we're going to teach you how to do.

When you construct a list, you are creating a dedicated following. If you do everything correctly, they'll early await your next communication in which you can extend to them the following great product or service that they're sure to be interested in. See, to construct a quality list, individuals must be anticipating what you're offering in the first place.

They may search for you using Google, or they may click on an advertisement, and that's when they're taken to your site that offers them something in exchange for their data.

That basically means that, for you to build a quality list, they have to seek you out. For that to happen, you must give them and chance to find you. This can be done in a number of manners. You're able to use paid advertising, article marketing, or you're able to use numerous techniques we’re about to discuss. And then, once they find you and they give you their data, you'll be able to offer them what they want whenever you prefer to.

If you have a new product you're selling, you're able to directly send emails telling all your customers about it. If you just published an article on an e-zine, you're able to also tell your customers to go read it. It's an effective way to construct a fan base that's always hungry for what you're offering. That makes list building, one of the most effective marketing techniques ever considered.

There are other techniques that are great for marketing, but none target a group quite like list building. When you drive down the main road, you see billboards selling products and services and even ideologies.

These billboards are configured to reach everyone who travels by. Some individuals may respond to these billboards, but most individuals won’t.

They'll just pass them by and it will become basically just another part of their surroundings. Now, consider if you could design a billboard that could only be seen by the very individuals who'd love to respond to that. That's fundamentally the idea behind list building. You are delivering facts and products to individuals that are looking for these exact things.

That means you have a larger chance of making income than if you were to blanket market to individuals who may or may not be interested in what you have to offer.

In the end, the reason you would like to build a list is because individuals often don't buy the first time they're offered something. For example, let’s pretend you have a product. You build site, you fill it with quality articles and you optimize it effectively for the search engines.
And so, you do some e-Book marketing and you even create an Adwords campaign to promote that internet site. You may get a few visitors but most people do not buy and those that do visit never return. Now, what if you could get the visitors’ email addresses so that you could keep in contact with them?

Do you think you could convince them to buy if you could offer them more data over a longer time period and actually build a trusting relationship with them? I bet you could and that right there's the basic reason why list building is crucial to online marketing.
I do not have to tell you just how much spam there's out there on the internet. Right now, for instance, my spam box has 4,000 messages that my email provider immediately filtered and separated into its special folder. Yet, I still get plenty of messages that I have to select as spam because the email filter does not pick them up.

These spam messages are pretty easy to spot.

I, like many individuals online, have become quite good at eyeing spam messages. Keeping that in mind, a word needs to be said about spam in the context of list-building.

Next week we will concentrate on SPAM and how to deal with it.

Take Control of your Email Marketing Campaign

noreply@blogger.com (HUGO FLORES) — Sun, 18 Aug 2013 13:13:00 +0000

How many of your emails are really reaching your target audience? If you are anything like me then you probably only remember to send emails at the worst possible times. Although 1 AM on a Saturday may be a great time to reach your Croatian market, it obviously won't give you the results you want in the Western Hemisphere.

It's hard to test your email marketing campaigns when people charge you a premium just to check your open rates or load old messages. Even when you do pay for these features, they only give you a limited amount of saved messages or stats that make it pretty much useless.

Now you can accurately split test not only your emails and subject lines, but even time of day with it's advanced scheduling features.

Well here is your solution, a brand new Viral List Builder designed to put you back in control of your Email Marketing.

Viral List Builder Plus is taking the anonymity out of Email Marketing and providing you with a way to brand and engage with your audience in ways the Viral List Building world has never seen before.

Members are dying to open your emails to earn these reward points that they are exchanging for credits, impressions, upgrades, even referrals

They've even created an in-house network where your emails are visible to ALL members, even those you didn't send it to, exponentially increasing your reach and exploding your open rates.

With Viral List Builder Plus you can schedule your emails any time, 24 hours a day, yet still make sure they hit your target market at just the right time. Email Scheduling puts you back in control of your Email Marketing Campaigns.

Looking forward to seeing your emails

P.S. Use promo code 'controlemail' when you join today and get 1,000 free email credits.

The Answer To Your Paid To Click Sites

noreply@blogger.com (HUGO FLORES) — Fri, 09 Aug 2013 05:45:00 +0000

I've been dealing with PTC sites ever since they started, I have made some money, but usually is a question of getting referrals to really make a substantial amount, not an easy task.

The main problem to an endeavor like this, is to find the PTC sites that actually work and pays as promised, not easy to do, the PTC industry is plagued with "fly by nite" type of sites, and usually getting paid by them is a daunting feat, it is no wonder why some people just give up completely at trying to understand the PTC world.

The maxim "If It Is Too Good To Be True It Probably Is" should be enough to guide us in knowing if some of these sites actually deliver, but is not, the crook mentality some of these owners have sometimes makes them experts in deceiving people just to make some money, therefore trying to sort the ones that actually work is a real impressive task, or so I thought.

The other day after finally seeing on my regular surf sites on different Traffic Exchanges several splash pages about this PTC Professor, I finally gave it a try, I have to admit I was very skeptical on how this site would be of any use, especially for a PTC world that seems so unorganized and full of secrets to make money, I was surprised of the way this site goes about your way for organizing your PTC campaigns.

From the get go, it shows you only the PTC sites that all the members can vouch for, with payment proofs and all, and a way for you to always be able to rank the sites for the convenience of everyone else, a way of "recommending" the PTC sites that actually work, and the best part of all from ONE LINK, yes, you promote one link and your favorite PTC sites automatically have your referral links, making it easy for your would be referrals to join your very necessary downlines in order for you to make a substantial amount of money.

Another great feature of PTC Professor is, the ability to promote your referral link and also a Coop link as well, allowing you to have more hits to your own referral link, a win -win type of deal, no wonder Eric Goettman, an actual giant in the Traffic Exchange business has made this site as the newest tool for you to organize, advertise and make money from ONE LINK, really superb an excellent idea that was really needed in this PTC industry.

You can always join for free, just so you can try it and see the results, or upgrade to maximize your earnings, either way I suggest you give it a try and start getting those referrals as soon as you, you will be glad you did.

Amazon Associates: A Different Alternative for Advertising

noreply@blogger.com (HUGO FLORES) — Sun, 07 Jul 2013 08:23:00 +0000

I've been with Amazon Associates for 4 and a half years, I've tried every method to get customers to see my links, after a lot of hits or miss type of ordeals, finally decided on sticking to one strategy that actually has worked for me this time around.

When I read experiences about Amazon Associates it is always a very polarizing subject, a "feast or famine" concept from the people who discuss this, and being always on one side of the spectrum only leads to failure, I've learned to be more pragmatic and chose a strategy that works and it doesn't need to be a "choose it or lose it" alternative to achieve it.

To be able to advertise your links, most people use blogs with particular reviews of items that are being advertised, some others use a niche product and use ad services to get people to see them, others use a combination of both, but far less people use Traffic Exchanges and Safelists, I do, and such strategy has worked for me so far.

The Traffic Exchange/Safelist Alternative

What turns off would be advertisers is the fact that most Traffic Exchanges do not accept Amazon links, due to the fact that Amazon uses iframes, and for some reason most Traffic Exchanges owners feel such links as suspicious, that in turn might harm their customers.

Fortunately some other Traffic Exchanges who actually check manually such links, do accept them, and knowing such places, is very important for use on your strategy to advertise the links.

Where do we leave the others that do not accept the links? it would be non productive to just not use them, part of the strategy is to use splash pages that go to such link, Traffic Exchanges accept them, you are able to use them and in return such splash page is not only a hit, but also a unique click, which in our industry is as good as gold.

Safelists on the other hand, are more open about it, the fact that you can reach willing people to see your advertising, makes it very appealing, and I feel it is necessary to achieve a better rounded advertising strategy, also, same rules apply as Traffic Exchanges, if such Safelist does not accept the Amazon link use a splash page, very simple.

The Traffic Exchange Strategy

The most important point in this strategy is to get hits to such links, that actually turn into clicks that eventually turn into sales.

Of course to achieve that takes effort and patience, but once you have found the niche that your would be customer is interested on, it makes all the difference the effort you are willing to put, our main target will always be exposure of such links.

Join Amazon Associates, and once accepted check out the link you feel you want to advertise, always use the link that shows the member name you choose, never use all of the HTML given, but the link you see with such member name.
Find and join the Traffic Exchanges that actually let you add the Amazon link directly, Easy Hits4U, Traffic Swirl, Smiley Traffic, Hit Link, Traffic G; these will be very important, since for some lucky reason, they happen to be the most important in the industry! Yes, it is a blessing in disguise.
In order for you to submit a workable shortened link please use this: Gremln it works two fold, you shorten your long Amazon link and also, you can use their service for scheduling Tweets on your Twitter account (we will talk about it later on)
Join the following Traffic Exchanges where you can add your Amazon Associates splash page, All the Power Surf Central sites: Soaring 4Traffic, Real Hitz 4U, Hit Safari, and Deep Sea Hits , the Nerd Surfing sites: Site Xplosion, Start Xchange, ILoveHits, Top Hits 4U, Legacy Hits, and finally the Commando Surf sites: Tezak Traffic Power, Fast Easy Traffic, Blue Surf, Dragon Surf, Traffic Splash
Now create 4 folders for each surfing site (AMAZON ONLY, PSC, NERD, COMMANDO)
Join Explosive Traffic, I cannot stress this enough, this site will be your most important tool, it allows you to add your Amazon splash page and show it to hundreds of other Traffic Exchanges, by giving you a special Traffic Coop link. the more hits it gets the more hits you get in return, very ingenious.
Now comes the tricky part, on the Amazon folder sites go and add your shortened link as many times you can but leave one for your Explosive Traffic Coop link, this way you will be accruing hits for such site as well while you surf normally
On the other folders sites, add the splash page for your Amazon link as many times as possible allowed and leave one for your Explosive Traffic Coop link
Depending on your status as a free member or paying member, your options will be different, in any case, being constant and patient will give you results, exposure for your links is always your main concern.
Your goal should be to have 500 views daily on each Traffic Exchange, one folder at a time, doing tabbed browsing.

The Safelist Strategy

This strategy allows you to send emails to receptive customers that can turn into hits and later on sales, the following Safelists might be known by you already or not, but for me they actually bring in sales, and after long trial and error have found them to be very reliable.

First join the following Safelists: Viral List Builder Plus, Nerd List, List Viral, Bweeble, Mail Our List, Viral Nugget, State Of The Art Mailer, and Mr Safe List make sure you join and use a different Gmail address for the list since you will be getting emails from other members at that particular email address, that will give you credits for your own mailings, every time you open another member's mailing
Join Mailer Ninja, another ingenious idea, this place has all of your Safelists due dates, this way you will be able to remember when your next mailing will be available, keeping you organized and sending those mailings on a regular scheduled basis.
Depending on your status as a free member or a paying member you will be able to send mailings more often, either way make sure you are sending your mailings when you are able, remember, exposure for your links is your main concern.
Your goal will be to send mailings at least once a week with all available credits at such due time.

The Twitter Strategy

Another impressive tool for maximum exposure of your links, is Social Networking, using Twitter opens a whole new door for your advertising needs, this strategy encompasses a one on one interaction with your followers, in order for them to be interested in your links, scheduling tweets daily allows you to have your followers informed of any new offers available.

Use a Twitter account if available if not, open one and start building your followers list, with good offers and ideas.
Go to Gremln and open an account, it will allow you to add your links as tweets and to be shortened, always schedule throughout the day, 8 tweets a day will be enough, checking your stats of how many clicks you got on Gremln will give you an idea of which products are more popular and what time of day is better for you to advertise as tweets.
Make sure your tweets are always in the form of either a question (ie. Are you looking for cheap video games?) an affirmation (ie. This videogame is so awesome!) or a personal experience (ie. When I played this videogame I didn't want to stop!)
Always make sure your tweets are different everyday, if your followers start seeing the same tweet over and over again, you will turn them off and will not follow you anymore, they will see you as a spammer.

A Strategy For All

In the end this strategy works for any other type of links you want to advertise, true, but in this particular case I use it for Amazon links as well, I'm trying to debunk the wrong idea of some of my fellow advertisers that Traffic Exchanges and Safelists do not work for Amazon advertising, that Traffic Exchanges are not targeted like other type of advertising is.

I say that is an opinion that becomes very prejudiced to any other type of strategy, that accomplishes the same goal of all; to have exposure for your product, my experience allows me to offer this particular strategy as a viable way like the others for such same goal.

I hope this is of any help for your needs, I will be very happy to see other ideas you may have that compliments our goal.

A Different Kind Of Traffic Exchange Site

noreply@blogger.com (HUGO FLORES) — Sat, 15 Jun 2013 18:15:00 +0000

I've been using Traffic Exchanges for a long time now, and basically what all of them have in common is the ability to see advertisings and in return show yours, a pretty straight forward deal.

The differences become palpable once you see the requirements and features, some allow you to get a 1 to 1 ratio others don't, some give cash for the amount of pages you surf daily, viewing such ads, some are social environments for networking and some others are just an incomplete combination of them all, the difficulty lies in finding the one that incorporates all of those features correctly, here is where Traffic Swirl comes along.

Traffic Swirl has been able to merge the best of all the features some other Traffic Exchanges have done, allowing you to advertise your sites while enjoying the process of doing so, something very difficult to achieve since Traffic Exchange surfing happens to run for the most part as a very tedious experience, the sole fact that Traffic Swirl has managed to find the "sweet spot" makes it worthwhile.

The features in itself makes this Traffic Exchange different, there are contests for cash giveaways, a tournament of surfers of the site, that gives you tokens that can later be exchanged for cash or upgrades, all sorts of upgrades that makes it easier to surf the sites, such as timer turbo or credit turbo something found exclusively here, keeping this site interesting for all members.

Social interaction nowadays is very important for any business, and Traffic Swirl combines social networking with good old fashion one on one networking.

While surfing the sites you have a chat screen that allows you to communicate with your fellow members, chatting about ideas or giving each other feedback on whatever sites or strategy used to succeed.

To me this is the best feature of the site, a responsive list of people that interacts with you without the need of spamming ideas but sharing welcoming thoughts on a daily basis, just outstanding if you ask me.

The owner John Bell is extremely responsive and ready to fix any problems you may have with the site, I've never had the chance to see someone care about their members as much as he does and in this times of automation and disappearing customer service skills, is a breath of fresh air to find someone that still cares for such important values in our business.

In my personal opinion, is really worth it, but don't take my word for it, do what I always do and certainly did with this site, join free see the features, track your results and you will understand in the end that it was indeed the best decision you ever made.

If you are interested just click on the banner and try it, you will be glad you did.

Maximizing Your Business With Facebook (Part 5)

noreply@blogger.com (HUGO FLORES) — Mon, 03 Jun 2013 05:56:00 +0000

In this last episode of this interesting topic, we will learn the more basic yet important of monetizing your Facebook presence.

All the techniques we have been talking about are ways to use Facebook's service for free and get the maximum exposure.
Facebook also offers advertisers and others who are willing to spend a little money a lot more options and these are discussed next.
The amount of money you spend depends on the size of your target audience, and the length of your ad run.
While short run ads can cost you only a few dollars, there are options for you to take advantage of sponsored ads that can cost in the hundreds of thousands.

Social Ads
This feature was brought out in 2007 by Facebook specifically for businesses because it allowed targeting of certain demographic groups within Facebook. You could target your ad based on age, sex, location, keywords, relationship, education, workplaces and basically any other field that you enter into Facebook.

This gives it a huge advantage over other tools that rely mostly on keywords. When you compare them to Facebook, you can see how narrowly you can target your audience. Not only this you can target your audience on other parameters like for paying for newsfeeds.

These ads generally have a much higher return than sponsored ads.

Yet, another way is to target people who have approached you, or have browsed through your profile or your companies profile in the recent past. This gives the maximum click through ratio and is one of the best ways to get a response to your advertising.
On the other hand, sponsored ads are probably the best when it comes to brand building.

Depending on the kind of marketing strategy you have, you can choose the kind of applications to use. While initially this kind of focused targeting may not have given many returns simply because the number of users were not too high, with over 600 million users and climbing, it makes good sense not only because you can configure your marketing strategy much better, but it is also good experience for the future when Facebook will play a much bigger role in advertising strategies.

If you are a large player, or have a marketing budget greater than $50,000, you can contact Facebook directly to configure your strategy even more. All you have to do is to contact them and tell them what you are looking for, and you will receive a call back from Facebook with various solutions to your problem.

Market Research
With Facebook offering the kind of specific information about its users that it does to advertisers, it is easy to focus market research within your target audience, and have results within hours, if not days. Polls are conducted all the time and many times frivolous questions will garner huge responses. This is because Facebook is looked upon as a place where you can be yourself, so the more natural sounding the questions are, the better the feedback.

Although, this may mean that getting through an entire market research campaign may take some time, it also means that the chances of you getting accurate useful information is even higher. While market research companies have not started using Facebook extensively because of the problem with getting users to answer a list of questions, as long as you plan it ahead of time and schedule one or two polls a day, you are sure to get a good response.

Facebook Platform
While this may not be of great use to all organizations those companies who are in the field of developing applications may find this useful. This is because Facebook promised all application developers that any application developed on the “Facebook Platform” would receive as much exposure as the app deserved, and that they could monetize these applications without any interference from Facebook.

This has given birth to a whole lot of companies that develop applications that you can use in Facebook. A simple example would be the “Family Tree” app that you can use to get in touch with family that you may not even know you had.

The quality of these apps may not always be consistent as they are not developed by Facebook but by third parties, but then it is the good ones that get the most use. If you are not into application development, you could still use these apps to advertise as you can focus your ads even more if you feel you need to.

You can even approach organizations that develop these applications to sponsor them directly. Examples of this happening are “Drink sharing” apps developed with the sponsorship of beverage companies, and “Winking” apps developed with contact lens manufacturers.
There are other ways to use these applications.

Companies that have large marketing budgets can create their own applications. These applications need to be installed into each user's profile by them, so the apps need to be good at what they are meant to do and also be eye catchy enough for users to want to use it.
This happens quite a bit in open source browsers. Both Mozilla's Firefox and Google's Chrome have the add-ons section.

These applications are not created by Mozilla or Google, but by third party vendors. When you install these applications into your browser, you agree that these third party vendors can access a certain amount of information about you and your online habits. The apps on Facebook work pretty much the same way.

Even if you are not collaborating with anyone to create these applications you can approach them for targeted marketing purposes.

Other Ways to Use Facebook
Until now, we have been discussing how companies can use Facebook directly for their purposes. Apart from these, there are other ways in which companies can use Facebook, and that is by linking their site with Facebook. There are a number of ways to do this, and each of them have a different purpose.

Social Plug-ins
If you have visited sites where you have seen a “Thumbs up” button, you know what this is. This is the most common way to integrate your site with Facebook. This option may not sound like much to people who are not too “connected”, but for those who are, it makes a big difference.

The reason is that simply by logging into Facebook and remaining logged in, all Facebook users can integrate their browsing experience into their Facebook profiles. If they have visited a site where you feel that you get great bargains, all that the user has to do is to click on the “I like” button.

This will connect with their profile on Facebook and let their network also know where this “deal” could be found.

As a company that is offering this deal this has a huge impact. While you can expect a certain amount of traffic generated by word-of-mouth when your website a deal; it in no way compares to the exposure that your site will get if you include the Facebook Social Plug-in in your page.

Just one Facebook user clicking on the button is sufficient to make this known instantly to his network. With the number of people who are online these days, the chances of you getting a number of Facebook users is high. This means that you can get much higher levels of activity in your site than if you did not include this button.

Authentication
This feature is when you use the Facebook login as yours. Many sites give you the option of creating an account with them, which will make your browsing experience that much better. This is not only for forums and blogs where you can actively follow someone, but also for sites that sell products.

Having a Facebook integrated login means that you are making their logging in into your site that much simpler for them. Just as in any other plug-in from Facebook, all you need to do is to copy a few lines of code into your site and you are good to go.

What this does is that you have a button offering users to log into your account using their Facebook account. When they click on that button, their log in or registration screen is pre-populated with their details.

When they click on the register button, they will be prompted as to the amount of information that they wish to share with you. Even assuming that they wish to share only the basic of information, you are still ahead because you get more information about your users than you would get if they registered without Facebook.
What Facebook does is provides you information that is in the public domain about their users; even general information like age and sex matter a lot when you are analyzing your site's performance. Having more information simply means that you can focus your service that much better.

For example, if you are just an affiliate site who markets different products, there are a number of things that you have to keep in mind when choosing the kind of product to sell. Even after doing all this work you will still have to ensure that your site is responding in the way that you wish it to.

For example, if you are selling washing machines, you would definitely appreciate knowing what percentage of your visitors were women, and what age group they fall under.

Even if it does not make you change your mind about the product, it will at least tell you what kind of content you have to focus on to pull in your target audience. When you are used to working only with keywords, having specific demographic information about your visiting public is something that nobody will say no to.

In fact, you can even personalize your user's experience by pulling in information from Facebook regarding to particular users. You can bring their news feeds into your site, so that they are still in touch with their network, and you can even use information about your users to individually tailor make user home pages to reflect their preferences.

For example, if you know that your user is a 55+ aged person you can create a different “Welcome” page than if you know that your user was an under the age of 25.

In the real world, all businesses make use of information like this to make the customer's shopping experience better, and it is only a matter of time before it happens in the virtual world as well.

Facebook Negatives
With all these advantages, it is easy to think that using Facebook does not have any downsides. Just as in everything in the world Facebook has its downside. Some of them are little more than minor irritants, but others are big problems, big enough for large organizations to have kept away from Facebook.

Data Leakage
This is the biggest and probably the only problem when it comes to companies joining Facebook. Even if all the security in the world is made use of to protect data and make it secure, there is nothing that can be done with the people working there.

Many employers feel that giving access to Facebook is dangerous because it is possible for company employees to share sensitive information with their network most of whom would not be employees of the same organization.

Some of the biggest problems to come up with Facebook are those that deal with employees ranting and raving about their organization on Facebook. Many employees have found that their comments about their job have even cost them their job. Yet, this is a small irritant when it is compared to other bigger problems.

For instance, there are a number of organizations that forbid the use of phones inside the office, and employees are not allowed to access their mail. However, they may be online and access the Internet because their work calls for this. A corporate firewall usually enforces this.

Although a corporate Facebook account can be useful to send messages to others within the same organization, and even share information, making their workplace a little fun too, it is dangerous because this network is connected to the outside world. If any employee discusses information that may not be restricted within the company, but is not meant for the general public, they may be putting their organization at risk. This is more so for publicly listed companies than for privately held ones.

From the point of view of employers there is no other way, yet, thinking back to progress, such restrictions have not managed to last long. It was not that long ago that the Internet was not given to employees, and before that, computers were thought of as a security risk. Now, even though phones are thought of as the same, most organizations do not have any problems with phones that do not have cameras. It is only when you have a camera phone that they have a problem.

Most of these restrictions have passed away, and so maybe in the future the restriction on Facebook will as well. It is therefore good to plan for that day because it will come.

Many people thought that giving Internet connections to people would mean inside information
going out. Now, most companies have realized that there is no such fear, and education employees on what can and cannot be disclosed to non employees has had better returns that restricting access to the Internet.

In fact, the only reason why companies even restrict mail access is not so much that it is a security risk but that they feel that employees will spend too much time checking their personal mail rather than working.

Tone of Voice
This may sound a little odd, but a number of small businesses are finding it hard to modify their marketing to take advantage of Facebook. They have been accustomed to the traditional methods of advertising like newspapers, TV commercials and/or radio ads.

When it comes to Facebook, the same formal voice that was used for so many years successfully just does not work.
Facebook prefers a more casual type of communication, and many users just ignore anything that even resembles formal communication.

This means that all your researching and targeting of your audience will come to naught if you are not able to market the way the Facebook users prefer.

This is not a big hurdle, and is one that must be crossed. The Internet is the future, and sticking to “Tried and Tested” systems of marketing will not work in the years to come.

Marketing in itself is dynamic and with the pace of progress online, it is even more dynamic. It is the person who stands out from the crowd who will be noticed.

With Facebook offering such a cheap way to advertise, many small businesses are taking advantage of this.
This means that unless your advertisement is striking, it will be lost along with everything else, and not net you any benefit.

I hope these information given the past weeks is of any help so you can start your Facebook marketing page on the right track.

Maximizing Your Business With Facebook (Part 4)

noreply@blogger.com (HUGO FLORES) — Tue, 21 May 2013 07:31:00 +0000

Last week we learned about the selling and branding aspect of marketing with Facebook, we will continue with an important part of this strategy, knowing the way it works the social network at its core.

Facebook News Feed
This is one of the most useful things about Facebook for most SMB owners. Facebook has two different kinds of news feeds, one is a mini feed that is free to use and another that is the main news feed. You need to pay to use the main news feed or be willing to build an application for it, but the mini feed is free and works just as well if used properly.

The mini feed is supposed to be a place where friends can find out what has happened with others in their network. When a Facebook user networks with you on any level, Facebook adds a mini feed to their profile that feeds back to you. When you publish anything, it is sent via this mini feed to your entire network, and if what you have to say is exciting, you can crawl across various networks getting exposure in the hundreds of thousands in a matter of days. All feeds from a user's network is amalgamated into one home page that is the first page that comes up when they log in.

The kind of exposure that this gives is enormous because most people are interested in knowing what is happening within their network. Of course, with Facebook's preoccupation with spammers, it would not be a good idea to use this feature as a marketing ploy. Even if it is not stopped now, you will actually be shooting your foot in two ways.

You will be causing people to leave your network in droves because they find that all you have to say is promoting some product or the other. All they have to do is to unsubscribe to your feed, and you have effectively lost your network even if they remain connected to you through other channels. You will also be bringing yourself to the notice of Facebook administrators, and if they shut down your account for spamming, you have lost months and maybe years of hard work for nothing.

However, it is still a good venue to pass along information. For example, if you sell software, and want to do a pre-launch beta testing for a new iPhone app, sending out a feed that Facebook users can use their login to download the app is a great idea. Not only will people in your immediate network connect to try out the software, this news is sure to spread across other networks giving you huge numbers. In fact, you will have reached millions of iPhone users within a matter of days, and every Facebook user who has an iPhone is a potential candidate. Many people actually use this beta testing for two purposes.

One, to get feedback about bugs in their software, and second is that many out of these numbers who download the software to try it out do so to find out if it is useful to them. They are not doing it to give reviews, although there are a few who do that. Thus, if your software is good enough, most of these numbers will pay the conversion fee when you go online with it.

You may have to give a discount, but considering that you already have a specific number of users, you can afford to do this. Of course, if you do not give any discount, chances are that the next time you do any beta testing, the numbers will fall drastically.
This strategy will work for any sector you are in as long as the feed is designed in a unique way.

The unfortunate thing is that you cannot afford to have deals like this often. Once or twice a year is about the maximum. Yet, it is deals like this that gives you the maximum exposure. Using a like strategy to bring your company to the notice of a large number of people is the idea.

This is the baseline of all marketing, and using Facebook to do this is not only inexpensive, it takes only a couple of minutes to set up. As long as you have taken precautions to ensure that the increased traffic does not cause your site to crash, setting up the feed should take less than 10 minutes.

Facebook Groups
Having your own groups section on Facebook has a number of advantages. You can have as many members as you like, and if people interested in what you have to say or are excited about your group in any way, your group can grow quickly.

Stephen Colbert's group went from zero to one million in just under nine days. This shows the power of having groups, and while you may not be able to get so many people excited about your organization, it is still a place where you can connect to your network and send out bits of information as many times during the day as you want.

Creating such a large group is not always easy, and unless you have something really compelling to say, you may not be able to create such a large network. This however does not preclude this option from the list of possibilities.

Facebook Pages
Facebook pages are a lot like Facebook Groups, but you get some extra advantages. This function was mostly created for small business owners who want to use Facebook to increase their company's profile on Facebook.

You get more screen space where you can include what you want, and you are able to customize it better using standard HTML or even flash. Although, some people feel that having a page on both Groups and Pages is not really necessary. Yet, this is another avenue, and you never know if one page will do better than another until you try and evaluate it.

Notes and Photos
Everyone knows that Facebook is primarily a place where you can share what is happening with your life through photos. Few people use Facebook without uploading photos into their profile.

Starting from one on their profile page, and going up to creating different albums for different events, Facebook is much better than any other application because it offers the ability to upload unlimited photos.
There are many people who use Facebook as a place where they store their photos.

It is online and therefore available at any time, and there is no way that you are going to lose your information because it is all maintained by Facebook.

When it comes to business, photos are an even more powerful medium than the written word. You can have pictures of events that you had in your company, like a Christmas party, a day out with all the employees, or other function you want to show.

You can even include pictures of your office building, but it is better to get everything with a casual setting than a professional one. The reason for this is that all said and done Facebook is a networking medium that you are using for your own business reasons. If you have only staid pictures, as is usually found on company brochures you will not get much mileage out of it.

The idea behind putting pictures in Facebook is to show what a fun place to work your organization is. It is to show how your whole company is like one big family, and while you earn money, you do not forget to enjoy life in the process. People appreciate the personal touch and more so in Facebook because they expect it.

Using the picture gallery as a place where you can upload photos of your products is really not a good idea. There are two reasons for this. The first is that it really does not say anything personal about you or your company apart from making you out to be a sort of person who is just using Facebook to market his products.

The second reason is that you can tag these photos. While photos of employees is not going to net you much gain because you will already be connected with them, there may be other photos with people outside your immediate network, like when you go to a business meeting or outside function.

When you “tag” these photos, that person will be notified, prompting them to come visit you, and if you are lucky join your network. If he or she is a businessperson both of you will profit by being part of the other person's network.
This presupposes the notion that people you want to connect with are already in Facebook, but with Facebook showing the kind of rapid increase in new registrations that it is, they are either already there, or are planning to be.

Messages
Messages are a way for you to contact people who are outside your network. In other networking sites, generally you need to be connected before you can start sending and receiving messages, but Facebook offers you the alternative of actually sending messages to people who are totally outside your network.

This has a number of uses. For example, you can use it like an email to get in touch with people with whom you may other wise find it difficult to get in touch with. You can increase your network by getting in touch with people who have a large network of their own, but are totally unconnected to you to find out if you can connect with them. Just sending a friend request may not net you an answer, but if you message them directly, you may receive a positive response. You can even contact people and approach them directly about the service you are offering.

Facebook has done a lot of work to weed out spammers because this messaging facility was being used to send out spam messages. If you do so, Facebook will shut down your account, so you need to be careful about the number of messages that you send out to unconnected people from your account.

Yet, this is a powerful tool if you use it in the right manner. As long as you have a marketing strategy in place, you can find ways to use Facebook that will give you the same results, but with much lower costs.

Facebook Marketplace
The Facebook marketplace is a place where you can put up your advertisements. This is free, but if you overdo it, Facebook will once again penalize you because they have taken spammers seriously. Having your account shut down for spamming is not good for your company, especially if you have gone to a lot of trouble in building up your network.

The marketplace does not give you too much of a response, but if you are serious about something, coupling it with other applications that Facebook provides may give you a lot of dividends. The advantage of Facebook over other places like Craigslist is that everything ties into your Facebook account.

Thus, if you want to hire more people, this may be a good option because people who come to you through your marketplace ad will already have checked out your company profile and will apply because they think that it is a good fit for them.

In the same way if you are offering a limited time offer on your products, although you will use other Facebook apps to let this information out, having it posted in the marketplace ensures that even people who are not connected with your network can come and take a look.

If your offer is good, it is sure to make its way into other networks, giving you that much more exposure for your business while at the same time, not having cost you anything to set up the entire campaign.

On the last chapter of this series next week we will focus on the monetizing aspect and best way to promote the page you create, stay tuned for next week.

Maximizing Your Business With Facebook (Part 3)

noreply@blogger.com (HUGO FLORES) — Mon, 13 May 2013 21:05:00 +0000

Last post we emphasize on the methods to increase your web presence and social interaction this time around we will focus on a side effect that actually increases your efforts to monetize your web presence, on this continuing series about Facebook marketing.

Selling
The first thing that you should realize is that Facebook is a social network site. This means that you cannot actively canvass for sales the way you would elsewhere. Yet, simply because there is such a large network out there, there are things that you can do to increase your sales using your social network.

To bring back the example of the launch of Call of Duty X, the producers of the game started their marketing months before the launch of their product. They sent out coded messages to people who were big in the gaming world. This included not only die-hard Call of Duty fans, but also critics. The code had to be cracked, and when you did that, it gave the URL to a new game that was supposed to come out soon.

There was nothing about Call of Duty X in this strategy at all, yet because the URL had short scenes from the game, most people knew that it had to be Call of Duty because it coincided with their release schedule. This led to a storm of activity with gamer discussing about the merits and demerits of the new game, and all this without any basic information regarding the actual game.

When the activity levels started to die down a carefully choreographed leak would send the gamer into another storm until finally when the game was actually released there was so much demand for it that it grossed $410 million on the day of its launch, an all time record, putting to shame high grossing movies like Harry Potter.

Most of this was done only using social media, and even if Facebook did not play any part in this, it still shows the potential that an innovative strategy can have on sales. In addition, all this would not have cost 1/100th of the cost of traditional marketing. The producers were shrewd enough to use the strengths of such a network and the results are there for all to see.

Of course, the product itself was a good one, and the previous editions of the same game were top sellers themselves, so the producers had a base from which to work. The basic principles however do not change.

There are a number of other companies that use their Facebook fan base to do beta testing. The advantage of being a fan of the organization is that, you get to do free beta testing, and they get a discount when they do buy the product. This is a win-win situation for both the network as well as the company because their fan base will assure them of a minimum number of sales.

The kind of strategy depends on the kind of product you have to sell, and you cannot very well do beta testing for a new landscape design, if that is what your company does. Yet, it gives you the opportunity to try something really innovative, and the best part is that this is not expensive at all.

When Call of Duty X had its beta testing, they had to rely on their fan base built over years but through their own network built at their own cost. Now, you have the opportunity to use an already existing network to try out your own unique marketing strategy and at little to no cost to you.

Community Pages
This is the reason why many manufacturers are wary of Facebook. Facebook launched their community pages in April 2010 and created a furor of complaints about how it was not only useless but was actually damaging for small business owners.

Facebook has since gone out of its way to educate people on what exactly the community pages were and how it could be used.

The community pages is a feature that you can create in Facebook, much like a forum or a blog. It is easy to set up and you can have your own community. While this may not be absolutely necessary considering that Facebook in itself a networking place, a separate community page gives many advantages.

When Facebook launched this initiative, it created a few hundred thousand community pages by default based on information they had about existing networks. Many businesses thought that this was not only pointless; it was an infringement because these pages were not created by them. These pages were, however, totally community driven, and while there were pages with as few as one or two fans, there were others with thousands.

While this left most businesses thinking that they had gotten the short end of the stick, over time these community pages actually started serving a useful purpose.

Most of the more online perceptive companies employ a few people to search the net to gather information on what exactly is the public perception of the organization. While in the real world this is usually done using polls, it was much easier and cheaper to do so online. All one had to do was to monitor these community pages, or forums to know what was being said about the organization. If there were complaints, it did not take long to track these members down and mail them regarding their difficulty.

This was a huge opportunity for organizations that were willing to take the bull by the horns. While these forums were community driven, it gave organizations an existing framework where they could deal with customer service issues. This strategy is simple, yet effective, and Google is a good example for how an organization can use these forums to their advantage.

When Google released their browser “Google Chrome” there were a number of issues with it. In fact, many critics said that it did not deserve the Google name. There were so many complaints about the browser that if you look back now, you would wonder how it survived the beta phase itself. Google tackled this in a unique way.

They had a Google employee keep track of these forums and answer any complaints that came up. The effectiveness of this strategy can be discovered when you consider that the stable version of Chrome was launched in December 2008. By Jan 2011, it had garnered an 11% share in the browser market and was the third most widely used browser in the world, rapidly approaching Firefox's share of around 30%.

With the number of faults that the beta version had, this kind of growth is surprising. This is even more surprising considering that when the beta version was launched in Sep 2008 it hit 1% almost immediately.

By October, however, this had dropped to 0.69% because of the number of issues it had. Yet, they have reached 11% in just two years. Most of this is because Google kept its ear to the ground, had employees tracking forums where the faults were discussed. In many cases if a solution was not possible a bug report was filed in the customer's stead and the link was posted back to the forum.

This generated a lot of goodwill so many users continued to use Chrome because they were sure that people were working to sort out the issues.

Although these community pages are just another kind of a forum, the advantage this gives is that it is within the Facebook network. This means that all users get the advantage of being connected all the time.

Use Facebook as an Advantage
There are a number of ways to do this. Being on Facebook is not an end in itself; it is only a means to an end. You should start looking at Facebook as a tool that you can use, and if you change your mind to think this way, you will start thinking of different and unique ways to use Facebook to your advantage.

For example, many top CRM tools can be quite expensive, but it is money that will have to be spent if you want to give your customers a good customer service experience. Yet, Facebook offers you the advantage it being used much like a CRM tool but is totally free to use. It is also not as resource heavy in the sense that you do not need as much labor because of the way in which Facebook is designed.

While this is only an example, it shows how Facebook can be used in unique ways. There are several other ways in which Facebook can be used to maximize your business potential.

Starting from the basic things that every SMB owner needs to do, we will discuss all these techniques in detail.

Create a Personal Profile
While your company needs to have a company page, it is imperative that you as the owner should have their own profile that you can link with the company. This is important because of the way Facebook users behave.

One of the most common behavior patterns of most Facebook users is to check out the profile page of all their friends, and those that they are interested in. While your company may have its own profile page on Facebook, most people are aware that the company is just as good as its management is and so will be interested in finding out about the owner.

Facebook operates on a platform of total transparency and trust. This is why except for any portion of your profile that you purposefully keep hidden under different privacy settings, everything about you is open to public view.

Most people do not have any problem with this, and most only make sure that they keep private information like home address, or telephone numbers hidden. If your company's is a stand alone page and does not link back to its owner, or top management, it sends out the wrong signals.

Facebook users want personal information. They would like to know if you are married; have kids, what your interests are, general information that however makes them feel that they understand you better, rather than just a one-liner saying that you are the owner/proprietor of a small business.

Not only that, but people that you link with on a personal level will be connected to your company as well, and those who come across your personal profile will be prompted to check out your company's home page too.

Even if this does not net you any business and there is no reason why this should not, it will at least increase the page views on your company's profile. Since Facebook is public, Google will rank your company's page based on how many clicks it gets internally on Facebook, meaning that you have another way of increasing your company's exposure on the net

Next post we will focus on the different daily alternatives on using your Facebook page correctly and applying marketing principles to have your business on the right track, stay tuned.

Maximizing Your Business With Facebook (Part 2)

noreply@blogger.com (HUGO FLORES) — Sun, 05 May 2013 05:36:00 +0000

Last week we talked about the importance of using Facebook as a marketing tool, on this part 2 of this series we will learn more important aspects of the interaction that creates the drive for this tool on the Internet.

Increase Customer Interaction
Once again, this dovetails into the previous topic in that Facebook, as an existing networking tool gives you the option of using it to interact with your customers, at no cost to you.

Simply having a corporate page on Facebook means that you will get people who are interested in you come and visit you. In addition, anyone who clicks on your fan button will have your logo on his or her profile.

While this may not be a big plus with many Small Businesses initially, over time a fan base can be created. Added to this is the fact that you are linked to these contacts' contacts as well, which will help maximize your company’s visibility.

Because Facebook is a place where people network it is a great place for you to bring out any news regarding your company. For example, if you are bringing out a new product, mentioning this on Facebook is a good idea as it will help generate interest in the product.

You can use Facebook as a means of providing discounts to your customers if they purchase a product or service using their Facebook log in they will get a discount on the product.
A simple example is the release of video games.

When the smash hit Call of Duty X was released into the market, it was an almost instant hit getting so many downloads that their servers started to hang.

Most of this was because of their shrewd marketing through the social media. Interest was generated in the game by targeting a few fans and sending them unique invitations to the next in series.

Studying how exactly they did all this mostly using Internet based tools is a lesson on what can be accomplished online, with the minimum of expense. Another company that sells software for different purposes uses its Facebook fan base as a pre-launch testing team to get feedback about the application.

How exactly you interact with your customers is up to you, just remember that Facebook offers you an existing network that you can exploit. Depending on how innovative you make this interaction, you can get huge dividends from little outlay in terms of expense and time.

Lead Generation
This is one use of Facebook that many people do not make use of. Facebook has a lot of information about its users, and this information is made available to others depending on the privacy level that the users specify.

Whenever they use their Facebook ID to log into your site, (if you install this facility of course), Facebook will make available to you as much information as the user has in his or her public profile.

This means that when it comes to savvy people who are aware of how Facebook works, you may well only get general information like email addresses. Email addresses are useful tool considering that the email address on Facebook will mostly be genuine.

When it comes to users who are either not knowledgeable enough about the different privacy settings in Facebook or are just not bothered enough, you can get much more information from Facebook.

This can help you not only generate more leads for your ad campaign but also target it to specific niches based on the information that you get from Facebook.
For example, if you are selling fitness equipment, you will probably be able to target your campaign to those people whose profile lists anything related to fitness as their hobbies.
Not only is the campaign going to be much cheaper, it is also going to be much more effective, because you will never be able to target the audience in such a focused manner anywhere else.

As mentioned, the amount of information that is made available to you by Facebook depends on the users themselves, so there is always the chance that users will not make much information available to you. Yet, this method is still effective because you will get the basic information that you know is at least accurate and not outdated.

This facet of Facebook is even more useful when you consider the kind of business you deal in. If your business is local in nature, you can focus your search to a particular geographic area so that you know that any leads generated would be useful. This is much better than spending time on worldwide customers who are not going to benefit your business in any way.

Gain New Friends
This may not be a top reason, but it still has its uses.
For example, if any user wishes to be friends with you and clicks on the friends tab in your company profile page, you can configure your account to accept friends by default.

That way every person who becomes your friend is accepted as one by you. You are not only connected to them, but to their friends as well through their Facebook account.

This may take a little bit of time to net results, but as a long-term option to increase the profile of your organization it is a good idea. This is especially true if you have a dedicated person to maintain the profile of the company and put in any information about the company on a regular basis.

They can also respond to queries or take note of any complaints.
You are creating a certain loyalty in your network by working to take care of their issues so that the next time they want something they will come to you.

They will recommend you to others and your network will be able to continue to expand.

Since you are an organization here, you can basically connect with everyone who wants to connect with you and over time, your network can only increase.

With the pace at which the virtual world moves, many people are actually saying that they get their news from the social media long before they get it from the mainstream cable news channels.

People are starting to rely on Facebook to get information that they need, rather than go through the news and then filter out what they do not need. If you like tennis, but are not interested in politics, you can keep abreast of what is happening in the tennis world while not having to sit through the political news to get to the sports.

This kind of targeting means that your network will be full of only people who are interested in you as they have the option of leaving your network at any time. This becomes useful when it comes to sales conversions, which is our next point, on part 3 of this series stay tuned.

Maximizing Your Business With Facebook (Part 1)

noreply@blogger.com (HUGO FLORES) — Mon, 29 Apr 2013 07:19:00 +0000

The term “Social Media Marketing” is becoming common, such necessity requires methods to maximize such marketing these series of tips and advice will guide you on the best way to achieve your goals

While a year ago it used to be SEO or Search Engine Optimized content, which is basically content with a few specific keywords, put in here and there, the trend nowadays is with various social networking sites like Facebook and Twitter to increase the profile of a website.

The Internet is evolving quickly and something new concerning how you can improve your site's profile is coming up almost on a monthly basis.

Specifically, with Facebook there is a lot of information floating around the net about how essential it is for businesses to be on their website. Yet, many businesses have an innate fear of social networking as such because of their concerns with data security. This is the dilemma that most SMB or Small to Medium Businesses face, whether to be on Facebook or not.

Increase Web Presence
This is the most basic reason for you to do anything online, because it increases your web presence.

Any business has only one objective, and that is sales, be it a product or a service. The only way to do this is to make people aware that you are providing a particular product or service. Companies spend between 3% and 10% of their total sales just to do this. In corporate parlance, this is called marketing, when you advertise in different venues so that you let people know exactly what it is that you provide.

With so much of money at stake companies are always looking for ways in which they can get the same kind of exposure without spending as much money and the web is giving them that opportunity.

More than 75% of the population in Western countries has broadband connections at home; more and more people are going online for their needs. Sales are slowly but surely moving towards online, and many manufacturers are already taking advantage of this.
Amazon is posting a 15% growth each year, and their profits have skyrocketed in the past couple of years. In fact, even during the downturn, they were one of the few industries that posted growth.

There are a number of benefits to buying online, primary among them being lower cost and this benefit is hard to match in retail sales.
Many organizations have taken notice of this growth and even though their online marketing budget is only around 14% of their overall marketing budget, it is a large increase from last year's 8%. Everyone realizes that the future is online, but there are still a number of organizations that are still wary. It has grown so fast that it has caught many companies by surprise.

With its enormous reach, especially in certain markets and demographics where traditional marketing does not have much impact, Facebook offers an inexpensive, yet quite effective way to put your company's face on the World Wide Web. Just having a website is not enough and everyone knows this.

While there are alternatives to Facebook is dominating the social network sites and their 600 million users force you to consider the amount of people that you could possibly reach. With Facebook now surpassing Google in the number of people who visit them every day, this is becoming more compelling.

Increase Brand Image
This is a carry on from the previous point. The aim behind increasing web presence is to not only increase the brand awareness, but also increase brand image. While brand awareness or brand recall is easily achieved with advertising, increasing brand image is a little more difficult. Companies spend years developing a certain image for their brand, and any decision with regards to a new product is taken considering if it will fit the brand image or not.

Online this is not as difficult. Although the basics remain the same, it is much cheaper to develop a brand online than offline. For example, customer service online is usually restricted to email and responses to blog posts and questions in the forum. This is much easier to handle, and much cheaper in fact, than real time call centers where people answer your calls.

Of course, emails may not be able to fully replace human interaction, but it can reduce it by quite a big margin. In the same way advertising as well as promotion of a product is much cheaper online than it is in the real world.

Brand building is all about creating an image of the brand in the minds of the people, and one of the easiest ways to do this is to increase the interaction between the general population and the organization.

While having a website is the bare minimum that an organization should do, there is not much interaction you can have with your customers through your website. Many sites have a “contact us” link and some even have a complaints page where you can log in and put in your complaints, but doing so in Facebook just increases the personal touch.

For example, while if you manufacture toasters and if a customer has a complaint with it, there is not much of a different between asking them to log into your website and post their complaint and asking them to do so on your Facebook page. The difference is that in

Facebook they will be connected to you, so that as soon as a response is posted they will know about it instantly. While companies that do not have good customer service may not find this to be of much use, companies that spend on customer satisfaction will definitely find this useful.

Imagine if you have a team that has a turn around time of less than four hours for every complaint, this is a good way to make your customers really feel that you care by giving them a resolution in under four hours. Even if you had as good a team, there is no point in it unless the customer realizes it, and Facebook ensures that your customers do.

Of course, you can integrate all the different facets into your customer service so that they receive and answer via email or even message to their phone that their issue has been resolved, but this calls for resources. In Facebook, everything is available. If a person connects to you on Facebook you do not have to worry about anything else other than resolving their issue, Facebook takes care of the rest. Not only this, but the customer's own personal network will also be aware of your response, especially if he clicks on a “thumbs up” sign signifying that he was happy with your service.

This may take time to build, but it gives you more returns than any other CRM tool.

Having a website is all good and well, but just as you have different clothing for different purposes, you need different tools for different purposes.

The advantage of Facebook is that it has an already existing infrastructure as well as over 600 million users, while at the same time being cheap to use, so you do not have to spend any resources in developing a tool for yourself.

On the next blog I will let you know of the importance of customer interaction, lead generation and gaining friends stay tuned.

Powerful Headline Writing Ideas

noreply@blogger.com (HUGO FLORES) — Sun, 21 Apr 2013 02:02:00 +0000

While there are literally hundreds of "headline formulas," these 11 have been proven effective
and will help get your creative juices flowing.

I suggest you write as many headlines as possible, as it is the most critical aspect of your sales letter.

How critical?

Well, copywriter and author, David Garfinkel says that 75% of the purchasing decision is made at the headline alone; It's that critical!

That's why I suggest you write as many headlines as possible before choosing 3 (or more) to test.

[1] "Give Me ________ And I'll Give You __________

Examples:
"Give Me 30 Days And I'll Give You A Six Figure Business!
"Give Me Five Minutes A Day And I'll Give You A Flat, Sexy Stomach!

[2] "______ Quickly And Easily With __________

Examples:
"Write Compelling Sales Letters Quickly And Easily With This Step-by-Step System
"Create Info Products Quickly And Easily With This Revolutionary New Software

[3] "How To ________ Without __________

Examples:
"How To Get Headache Relief Without The Risks Of Dangerous Drugs
"How To Lose Weight Without Having To Starve Yourself Or Spend Hours In The Gym

[4] "Proven System __________ And Does It In __________

Examples:
"Proven System Increases Your Credit Rating And Does It In 33 Days Or Less
"Proven System Cures Migraines And Does It In Less Than A Week

[5] "Attention ________! Here's A Quick Way To __________

Examples:
"Attention Affiliate Marketers! Here's A Quick Way To Drive More Website Traffic
"Attention Restaurant Managers! Here's A Quick Way To Boost Sales And Reduce Costs

[6] "Who Else Wants To _____________ Without _____________ ?

Examples:
"Who Else Wants To Speak Spanish Fluently Without Having To Go Back To School?
"Who Else Wants To Make Money From Home Without A Huge Investment Of Time Or
Money?

[7] "Learn How To ___________ Quicker Than You Ever Thought Possible!

Examples:
"Learn How To Ski Like An Expert Quicker Than You Ever Thought Possible!
"Learn How To Take Incredible Photos Quicker Than You Ever Thought Possible!

[8] "If You Can ________ Then You Can ____________

Examples:

"If You Can Listen To A CD Then You Can Speak Spanish Like A Native

"If You Can Surf The Web Then You Can Make Money Online"

[9] "Discover The Secret Of _____________

Examples:

"Discover The Secret Of Living Debt Free

"Discover The Secret Of Making Money While You Sleep"

[10] "Finally, A Simple Step-By-Step Method GUARANTEED To ________ !

Examples:

"Finally, A Simple Step-By-Step Method GUARANTEED To Help You Lose Weight Fast!

"Finally, A Simple Step-By-Step Method GUARANTEED To Drive Insane Amounts Of

Traffic To Your Website!

[11] "WARNING: ____________

Examples:

"WARNING: Identity Theft Is On The Rise -- Protect Yours In 3 Easy Steps"

"WARNING: Many Debt Settlement Companies Are Ripping People Off -- Get Informed

And Protect Yourself Today"

These 11 Headline Writing Formulas should help you come up with several solid
headlines you can test.

If you want more inspiration, you can see what your
competitors are using simply by "Googling" your primary keywords and checking out
their sites.

If you want even more, you can grab David Garfinkel's book

Advertising Headlines that Make You Rich

This book contains more than 297 proven headlines and a bunch of "ready to use"
variations for a variety of business types.

How To Surf Faster Through Traffic Exchange Sites

noreply@blogger.com (HUGO FLORES) — Thu, 21 Mar 2013 04:35:00 +0000

In TESurfing.com they will show a method with which you can

visit 1800 websites in an hour, and with this, get a lot

more credits, which will help you to get many more visitors

to your website.

In addition to showing the method to surf 1800 sites in an hour,

in TESurfing.com also will offer you the possibility to get

referrals for traffic exchange sites. This means more credits

and more traffic to your website.

Not only will you get referrals and traffic. With TESurfing.com

you will have the opportunity to make money through a commission

that they offer if you show this method to others.

Join Now!

The Ultimate Traffic System

noreply@blogger.com (HUGO FLORES) — Sun, 17 Mar 2013 04:24:00 +0000

I've been using the autopilot feature at
Traffic Zipper for the last few weeks and
during that time I've been getting leads and
making sales in my sleep.

For those that don't know...Traffic Zipper is
an essential marketing tool which plugs into
Viral List Builders and sends out your mailings
on autopilot.

Since its launch a couple of years ago
there's been a series of improvements to
really make it stand out as the No.1 traffic
gen tool for anyone working online.

Well now, the hard work has already been done
for you! The team behind Traffic Zipper test
100's of different sites, so you don't have to.
You'll only see the top 20 List Builders - and
honestly, that's all you need.

The CTR data of each List Builder (Very Valuable!)
is also displayed in the members area, and...

Knowing where to spend your advertising budget has
never been easier!

Traffic Zipper takes just a few minutes to setup,
and once the autopilot feature is enabled you can
literally walk away and make sales in your sleep.

Ditch the junk and promote a

traffic system that everyone needs...

Do You Love Traffic Exchanges?

noreply@blogger.com (HUGO FLORES) — Sun, 17 Mar 2013 04:18:00 +0000

I LOVE Surfing Traffic Exchanges, the only problem is I love some more than others.

I know it's important to increase my reach and get as many eyes on my ads as possible, but I keep finding myself surfing the same few traffic exchanges.

It's not another traffic exchange to surf, in fact it's quite the opposite, it will let you cut down the number of TE's you have to surf, but let you get views at thousands.

All you have to do is add your Unique Co-Op URL to your Favorite Traffic Exchange or Rotator, then surf as usual, this ultra simple system will do the rest.

TE - JV will work for you to get hits at thousands of different traffic exchanges, and all you have to do is keep surfing your favorites.

The best part of all? It's absolutely free to get started! Join me today and Simplify your Marketing.

"Direct" and "Passive" Advertising

noreply@blogger.com (HUGO FLORES) — Sun, 10 Mar 2013 02:50:00 +0000

There are two forms of advertising you must have if you
are going to have a marketing machine that functions
properly:

Direct advertising is the type of marketing you must be
activity doing to get results. While this approach can
generate instant results, once you stop doing it, the
results stop.

Passive advertising is a marketing method that does the
work for you over a longer period of time and doesn't
require your daily involvement.

Trying to build an online business by ONLY using one of
these two advertising methods will be an uphill battle
for sure.

Banner advertising is one of the best forms of "passive"
advertising there is. Not only can you gain sign ups over
time.... you can use names, colors, and slogans to brand
pretty much anything you want.

Buckets of Banners can be the "passive" advertising system
you've been looking for.

With an extensive network of banner partners, you can "set
and forget" your banner ad up and gain sign ups to your
business with a level of ease not accomplished in other
forms of advertising.

Join B.O.B. now and get your marketing machine firing on
all pistons!

16,900,000 Traffic Exchanges

noreply@blogger.com (HUGO FLORES) — Sun, 10 Mar 2013 02:38:00 +0000

The other day I was looking for a new traffic exchange to advertise at because I know how important it is to get more traffic to my websites, but when I searched Google for Traffic Exchange, I got 16,900,000 results! I couldn't believe it! How is anyone in their right mind going to get all the traffic they should, or even know which ones to use?

I was overwhelmed and frustrated by trying to sift through all these traffic exchanges, thankfully a friend cared enough about me and my business to tell me about Explosive Traffic.

Explosive Traffic is not another traffic exchange, in fact it's a resource to make it so you can surf less! It was so easy to set up, all I did was add my Unique Co-Op URL at my favorite traffic exchanges, and keep surfing at the ones I love!

Explosive Traffic's Co-Op system helped me generate more sales by getting traffic from literally thousands of different traffic exchanges. The best part is, I didn't have to join any new traffic exchanges or change my surfing habits, I was able to keep surfing at my favorite traffic exchange, and the Explosive Traffic system did the rest.

I love how easy it is to use this system to explode my traffic exchange marketing, but my favorite part of all was that it was completely free.

I hope you join me in uncovering the power of Explosive Traffic, check them out on the link below.