Omniverse

Social Media Blues

HemantM — Fri, 19 Jun 2009 12:33:39 +0000

Social media blues ... Melancholy & loneliness while talking to the world. My generation is defined as the generation which is on the go. Always connected, always communicating, always interacting, always networked & always with people. Talking, ideating, conversing & sharing ideas. The need to connect has become a prerequisite, even an obsession. While isolation is imposed, solitude is chosen. The space between inhalation & exhalation is considered as the moment of truth for an individual, an opportunity to acknowledge & appreciate one’s existence.

AMD versus Intel: social media wars

HemantM — Mon, 23 Mar 2009 01:10:00 +0000

"Feud" is a term which evokes imagery of Gallic warriors engaged in a ferocious battle to conquer the opponent's territory and eventual world domination. The historical 'feud' between AMD & Intel needs no introduction for some one clued into processor wars. [Check out this white paper for further information]. AMD's VP, Advanced Marketing, Patrick Moorhead, took the battle pitch a notch higher by publicly calling:

Intel's refusal to deal with issues like battery life on blogs and Twitter "offensive and derogatory to consumers" as reported by The Inquirer at SXSW 09 this week.

New media, new challenges

HemantM — Mon, 16 Mar 2009 07:04:00 +0000

Written in response to a question on the communication dynamics and how marketers and communications professionals need to evolve with their consumers:

Every era is defined by the medium which captures the imagination of the masses. In the 50’s when it was said that that television would carry live visuals and sound of an event happening miles away from its actual location, there was disbelief and then eventual acceptance. Today TV defines the information priority of the masses. With this perspective, I submit that internet as a mode of information exchange is relatively young with an evolving history. We have not even seen the tip of the iceberg yet.

Online versus Print: Top Indian Financial Newspapers audience comparison

HemantM — Thu, 12 Mar 2009 04:54:00 +0000

As a PR professional the simplest industry standard of measuring coverage I have come across has been advertising value equivalent (AVE), which loosely translates to the amount you would have to spend to buy the same space as the article appeared in a print publication.

Mea Culpa: Lessons learnt from a blogging break

HemantM — Mon, 09 Mar 2009 08:46:00 +0000

As a social media practitioner and a communications person, I often find myself advising people to stay connected and contribute to the broader blogosphere and the micro blog community in which they exist. Which indicates, that one must keep publishing fresh work, filled with insight, opinions, views, and just about everything under the sun [...]

Full Monty, Not Quite: Social Media disclosure policies

HemantM — Mon, 09 Feb 2009 10:34:00 +0000

The myth of complete disclosure while engaging on behalf of clients or self in Indian social media prevails. We all mean good and some of us do follow the guidelines. But if you take a closer look, you’ll find that we are secretive and deeply mistrusting I was reading an interesting link post which is [...]

Mediaah again: Indian blogospehere takes on NDTV

HemantM — Mon, 02 Feb 2009 07:38:00 +0000

In the recent controversy which took the Indian blogosphere by storm, a classical David (Blogger C.Kunte) versus Goliath (NDTV), where the blogger had to post an unconditional apology for his criticism of NDTV, Managing Editor, Barkha Dutt. During my initial interview while enrolling in my Journo school, I was asked to write a 1500 word [...]

Mobile internet users to take over Internet landlubbers?

HemantM — Mon, 02 Feb 2009 03:00:00 +0000

Def – Internet landlubber: Person hooked on to terrestrial connections (Dial-up, broad band…) and views any form of satellite or wireless internet usage as a disruption or a compromise to his/her user experience. The mobile internet revolution is on an upswing. The ground realities of Indian digital technologies and infrastructure availability makes it a virtual [...]

Tataindicom on second life! Wonder wot are the stats…

HemantM — Tue, 20 Jan 2009 06:56:00 +0000

Afaqs article today informs about Tata Teleservices Limited (TTSL) getting on the virtual world, Second life, for a brand campaign for TataIndicom. While I was pleasantly surprised with the adoption of the virtual worlds, the really high end of technology communication spectrum in India, for a brand campaign, I still am skeptical about its reach [...]

Marketers capitalize on increasing Satyam search volumes

HemantM — Mon, 19 Jan 2009 01:31:00 +0000

Identifying an opportunity in the increasing curiosity amongst end users in the current Satyam imbroglio, Pinstorm, a Mumbai based digital marketing agency, designed a tactical strategy to capitalize on the search volume trend for keywords to market their client NIIT Imeperia finance courses.Agency FAQs article which gives details about this campaign says: The campaign is still [...]