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<channel>
	<title>Online Marketing Trends</title>
	<atom:link href="http://www.omtrends.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.omtrends.com</link>
	<description>by Dave Verzijl</description>
	<pubDate>Tue, 10 Mar 2009 08:28:00 +0000</pubDate>
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	<language>en</language>
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		<item>
		<title>Exporting more rows in Google Analytics</title>
		<link>http://feedproxy.google.com/~r/omtrends/~3/6-d9X68js2o/</link>
		<comments>http://www.omtrends.com/web-analytics/google-analytics/exporting-more-rows-in-google-analytics/#comments</comments>
		<pubDate>Tue, 10 Mar 2009 08:28:00 +0000</pubDate>
		<dc:creator>Dave Verzijl</dc:creator>
		
		<category><![CDATA[Google Analytics]]></category>

		<guid isPermaLink="false">http://www.omtrends.com/?p=261</guid>
		<description><![CDATA[By default in Google Analytics you can export 500 rows only. There is a solution though to export all rows you need.
Follow these steps:
1. Append this to your current URL in your GA screen: &#38;limit=x (where x is the number of rows you need ie. 50000)
2. Click the export button.
It&#8217;s easy as that!
]]></description>
			<content:encoded><![CDATA[<h2>By default in Google Analytics you can export 500 rows only. There is a solution though to export all rows you need.</h2>
<p>Follow these steps:</p>
<p>1. Append this to your current URL in your GA screen: &amp;limit=x (where x is the number of rows you need ie. 50000)</p>
<p>2. Click the export button.</p>
<p>It&#8217;s easy as that!</p>
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		<title>Live visitor interaction with Woopra</title>
		<link>http://feedproxy.google.com/~r/omtrends/~3/7uf3upkI8yo/</link>
		<comments>http://www.omtrends.com/web-analytics/live-visitor-interaction-with-woopra/#comments</comments>
		<pubDate>Sun, 19 Oct 2008 10:32:35 +0000</pubDate>
		<dc:creator>Dave Verzijl</dc:creator>
		
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.omtrends.com/?p=233</guid>
		<description><![CDATA[Woopra is a new web analytics tool which enables you to live interact with your website visitors, based on their activity.
Thanks to the new Dutch web analytics website Webanalisten.nl I got to hear about Woopra. This new tool, which currently is in Beta with 50.000 websites, enables you to interact with your website visitors based on their activity. The tool [...]]]></description>
			<content:encoded><![CDATA[<h2>Woopra is a new web analytics tool which enables you to live interact with your website visitors, based on their activity.</h2>
<p>Thanks to the new <a title="Webanalisten.nl" href="http://www.webanalisten.nl/analyse/bezoekers/toolreview-notificatie-van-bezoekacties-chat-woopracom.html" target="_blank">Dutch web analytics website</a> Webanalisten.nl I got to hear about <a title="Woopra" href="http://www.woopra.com" target="_blank">Woopra</a>. This new tool, which currently is in Beta with 50.000 websites, enables you to interact with your website visitors based on their activity. The tool shows you what is happening on your website at this very moment. I currently have implemented the copy &amp; paste JavaScript code for Woopra on three of my websites and it is fun to see what my visitors are doing, where they come from and where they live.</p>
<p>In the screenshot below you see a visitor from Brazil, who landed on the homepage of my Madonnashop website after doing a search for an image at Yahoo Image Search for &#8220;<a title="madonna cd promo" href="http://br.images.search.yahoo.com/search/images?ei=utf-8&amp;fr=sfp&amp;p=madonna+cd+promo&amp;iscqry=" target="_blank">madonna cd promo</a>&#8221; . After landing on the homepage, this visitor did a search, and visited a detail page.</p>
<div class="mceTemp mceIEcenter">
<dl id="attachment_234" class="wp-caption aligncenter" style="width: 470px;">
<dt class="wp-caption-dt"><a href="http://www.omtrends.com/wp-content/woopra-live.jpg" rel="lightbox[233]"><img class="size-medium wp-image-234   " title="Woopra Live" src="http://www.omtrends.com/wp-content/woopra-live.jpg" alt="Woopra Live" width="460" height="287" /></a></dt>
<dd>Woopra Live</dd>
</dl>
</div>
<p>Now I would have been able to start a chat with this customer but unfortunately the Woopra chat screen does not always show correctly on my website. Probably because the site isn&#8217;t W3C compliant and has some small HTML errors which still have to be fixed.</p>
<div class="mceTemp mceIEcenter">
<dl id="attachment_235" class="wp-caption aligncenter" style="width: 470px;">
<dt class="wp-caption-dt"><a href="http://www.omtrends.com/wp-content/woopra-chat.jpg" rel="lightbox[233]"><img class="size-full wp-image-235  " title="Woopra Chat" src="http://www.omtrends.com/wp-content/woopra-chat.jpg" alt="Woopra Chat" width="460" height="328" /></a></dt>
<dd>Woopra Chat</dd>
</dl>
</div>
<div style="text-align: left;"> </div>
<div style="text-align: left;">I do think that live interaction and live per-visitor (clickstream) analytics is the unique selling point of Woopra, the software also gives regular reports like entry and exit pages, most popular pages and a nice Geographic view.</div>
<div style="text-align: left;"> </div>
<div class="mceTemp mceIEcenter" style="text-align: left;">
<div class="mceTemp mceIEcenter">
<dl id="attachment_237" class="wp-caption aligncenter" style="width: 470px;">
<dt class="wp-caption-dt"><a href="http://www.omtrends.com/wp-content/woopra-analytics.jpg" rel="lightbox[233]"><img class="size-full wp-image-237  " title="Woopra analytics" src="http://www.omtrends.com/wp-content/woopra-analytics.jpg" alt="Woopra analytics" width="460" height="287" /></a></dt>
<dd>Woopra analytics</dd>
</dl>
</div>
<div> </div>
<div style="TEXT-ALIGN: left">The Dashboard shows you an overview of what has been happening on your website for the last period. It shows referrers, search phrases, number of visitors and pageviews and most popular pages:</div>
<div style="TEXT-ALIGN: left"> </div>
<div class="mceTemp mceIEcenter" style="TEXT-ALIGN: left">
<div class="mceTemp mceIEcenter">
<dl id="attachment_238" class="wp-caption aligncenter" style="width: 470px;">
<dt class="wp-caption-dt"><a href="http://www.omtrends.com/wp-content/woopra-dashboard.jpg" rel="lightbox[233]"><img class="size-full wp-image-238  " title="Woopra dashboard" src="http://www.omtrends.com/wp-content/woopra-dashboard.jpg" alt="Woopra dashboard" width="460" height="287" /></a></dt>
<dd>Woopra dashboard</dd>
</dl>
</div>
<div style="TEXT-ALIGN: left">You just have to try this yourself. Go to the <a title="Woopra" href="http://www.woopra.com" target="_blank">Woopra website</a>, sign up and copy&amp;paste the code on your website. Don&#8217;t expect it will replace your current WebTrends or Omniture reports, it does give you new insights and learning&#8217;s due to the interaction based approach.</div>
<div style="TEXT-ALIGN: left">The video below is a recording of what Woopra looks like when a site is been Digg-ed. It also gives a nice overview of the application:</div>
<div style="TEXT-ALIGN: left">
<p style="text-align: center;"> <object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="320" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="id" value="otv_o_581941" /><param name="flashvars" value="viewcount=false&amp;autoplay=false&amp;brand=embed&amp;" /><param name="src" value="http://www.ustream.tv/flash/video/649411" /><param name="wmode" value="transparent" /><embed id="otv_o_581941" type="application/x-shockwave-flash" width="400" height="320" src="http://www.ustream.tv/flash/video/649411" flashvars="viewcount=false&amp;autoplay=false&amp;brand=embed&amp;" wmode="transparent"></embed></object></p>
</div>
</div>
</div>
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		<item>
		<title>Google shows who links to non existing pages</title>
		<link>http://feedproxy.google.com/~r/omtrends/~3/NONxIL52QLk/</link>
		<comments>http://www.omtrends.com/online-marketing/search-engine-marketing-sem/search-engine-optimization-seo/google-shows-who-links-to-non-existing-pages/#comments</comments>
		<pubDate>Sat, 18 Oct 2008 10:35:35 +0000</pubDate>
		<dc:creator>Dave Verzijl</dc:creator>
		
		<category><![CDATA[Search Engine Optimization (SEO)]]></category>

		<guid isPermaLink="false">http://www.omtrends.com/?p=208</guid>
		<description><![CDATA[Google Webmaster Tools unleashes information about who links to pages of your site that do not exist.
With this information you now have the power to create re-directs to altered URL&#8217;s or to block sites that are spamming your website. This is yet another step Google takes to get the internet tidy and clean, giving you [...]]]></description>
			<content:encoded><![CDATA[<h2>Google Webmaster Tools unleashes information about who links to pages of your site that do not exist.</h2>
<p>With this information you now have the power to create re-directs to altered URL&#8217;s or to block sites that are spamming your website. This is yet another step Google takes to get the internet tidy and clean, giving you information you would probably never get unless you are keeping up with your 404 logs.</p>
<p>With this information I was able to correct some broken links that were introduced during the migration of my blog from dasBlog to WordPress and the upgrade from older versions of WordPress to the latest version.</p>
<div id="attachment_211" class="wp-caption aligncenter" style="width: 460px"><a href="http://www.omtrends.com/wp-content/google-webmaster-tools-404-not-found-1.jpg" rel="lightbox[208]"><img class="size-full wp-image-211 " title="Google Webmaster Tools 404 Not found 1" src="http://www.omtrends.com/wp-content/google-webmaster-tools-404-not-found-1.jpg" alt="Google Webmaster Tools 404 Not found 1" width="450" height="194" /></a><p class="wp-caption-text">Google Webmaster Tools 404 Not found 1</p></div>
<div class="mceTemp">
<div id="attachment_210" class="wp-caption aligncenter" style="width: 460px"><a href="http://www.omtrends.com/wp-content/google-webmaster-tools-404-not-found-2.jpg" rel="lightbox[208]"><img class="size-full wp-image-210 " title="Google Webmaster Tools 404 Not found 2" src="http://www.omtrends.com/wp-content/google-webmaster-tools-404-not-found-2.jpg" alt="Google Webmaster Tools 404 Not found 2" width="450" height="194" /></a><p class="wp-caption-text">Google Webmaster Tools 404 Not found 2</p></div>
<p> Follow me, visit <a title="Google Webmaster Tools" href="https://www.google.com/webmasters/tools/" target="_blank">Google Webmaster Tools</a> and get these problems solved !</div>
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		<item>
		<title>WebTrends launches corporate blog</title>
		<link>http://feedproxy.google.com/~r/omtrends/~3/Olg20vs2c24/</link>
		<comments>http://www.omtrends.com/web-analytics/webtrends/webtrends-launches-corporate-blog/#comments</comments>
		<pubDate>Thu, 16 Oct 2008 09:22:06 +0000</pubDate>
		<dc:creator>Dave Verzijl</dc:creator>
		
		<category><![CDATA[WebTrends]]></category>

		<guid isPermaLink="false">http://www.omtrends.com/?p=205</guid>
		<description><![CDATA[WebTrends just launched their corporate blog and communicate their new philosophy; openness.
Interestingly is it that WebTrends president &#38; CEO Alex M. Yoder writes that WebTrends is all about openness. In his introduction of the blog he tells us WebTrends is about &#8220;open access to data; open platform we develop upon; open exchange of information with our partners; [...]]]></description>
			<content:encoded><![CDATA[<h2>WebTrends just launched their corporate blog and communicate their new philosophy; openness.</h2>
<p>Interestingly is it that WebTrends president &amp; CEO Alex M. Yoder writes that WebTrends is all about openness. In his introduction of the blog he tells us WebTrends is about <em>&#8220;open access to data; open platform we develop upon; open exchange of information with our partners; and open communication with our customers and the rest of the web analytics community&#8221;.</em> Personally I think this is a great change of mind and a good method to get closer to their end customers.</p>
<p>Visit WebTrends blog at <a href="http://blog.webtrends.com/">http://blog.webtrends.com</a></p>
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		<item>
		<title>WebTrends tagbuilder simplifies tagging</title>
		<link>http://feedproxy.google.com/~r/omtrends/~3/W99No44ofnA/</link>
		<comments>http://www.omtrends.com/web-analytics/webtrends/webtrends-tagbuilder-simplifies-tagging/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 14:43:01 +0000</pubDate>
		<dc:creator>Dave Verzijl</dc:creator>
		
		<category><![CDATA[WebTrends]]></category>

		<guid isPermaLink="false">http://www.omtrends.com/?p=196</guid>
		<description><![CDATA[WebTrends recently released a new online tool which simplifies building tags to track website traffic with software and hosted WebTrends solutions.
The tool can be found at http://tagbuilder.webtrends.com and has many configuration features like the use of first party cookies, click event tagging, tracking of downloads etc. Also very handy is the ability to save your [...]]]></description>
			<content:encoded><![CDATA[<h2>WebTrends recently released a new online tool which simplifies building tags to track website traffic with software and hosted WebTrends solutions.</h2>
<p>The tool can be found at <a href="http://tagbuilder.webtrends.com">http://tagbuilder.webtrends.com</a> and has many configuration features like the use of first party cookies, click event tagging, tracking of downloads etc. Also very handy is the ability to save your configuration to an XML file for later use and duplication.</p>
<p><a href="http://www.omtrends.com/wp-content/webtrends-tagbuilder.jpg" rel="lightbox[196]"><img class="alignnone size-full wp-image-197" title="WebTrends TagBuilder" src="http://www.omtrends.com/wp-content/webtrends-tagbuilder.jpg" alt="" width="500" height="395" /></a></p>
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		<item>
		<title>Google Analytics tracking of Web 2.0 activity</title>
		<link>http://feedproxy.google.com/~r/omtrends/~3/VPaA0XJ4V5o/</link>
		<comments>http://www.omtrends.com/web-analytics/google-analytics/google-analytics-tracking-of-web-20-activity/#comments</comments>
		<pubDate>Fri, 29 Aug 2008 06:32:01 +0000</pubDate>
		<dc:creator>Dave Verzijl</dc:creator>
		
		<category><![CDATA[Google Analytics]]></category>

		<guid isPermaLink="false">http://www.omtrends.com/web-analytics/google-analytics/google-analytics-tracking-of-web-20-activity/</guid>
		<description><![CDATA[Soon Google will add a new feature to Google Analytics which will enable you to track activity outside your own website.
With Web 2.0 your website visitors are not necessarily playing around at www.yoursite.com only. They will probably watch a YouTube video, looking up information through Google Maps or reading comments and reviews through Widgets as part [...]]]></description>
			<content:encoded><![CDATA[<h2>Soon Google will add a new feature to Google Analytics which will enable you to track activity outside your own website.</h2>
<p>With Web 2.0 your website visitors are not necessarily playing around at www.yoursite.com only. They will probably watch a YouTube video, looking up information through Google Maps or reading comments and reviews through Widgets as part of your website. At present Google Analytics only tracks pages that have the tracking script embedded but what are your visitors doing at other Google web-properties? You simply don&#8217;t know. </p>
<p>Google will introduce a tool which enables you to track activity outside your own website. This will be enabled by inserting the so called Web Property ID into the configuration settings of other Google applications. The Web Property ID simply is the UA-xxxxxxx-x ID you are already using in your script.</p>
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		<item>
		<title>LinkedIn enhances Groups</title>
		<link>http://feedproxy.google.com/~r/omtrends/~3/B3VFsbi1vwA/</link>
		<comments>http://www.omtrends.com/online-marketing/linkedin-enhances-groups/#comments</comments>
		<pubDate>Thu, 28 Aug 2008 07:56:12 +0000</pubDate>
		<dc:creator>Dave Verzijl</dc:creator>
		
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.omtrends.com/online-marketing/linkedin-enhances-groups/</guid>
		<description><![CDATA[Hooray, finally LinkedIn will enhance their LinkedIn Groups with a group forum. Till date LinkedIn groups were nice to display your knowledge and interests but did not bring a lot of expected extra functionality. 
Next Friday LinkedIn will launch several new features for LinkedIn Groups;

Group members will be able to discuss in the new discussion forum.
E-mail [...]]]></description>
			<content:encoded><![CDATA[<h2>Hooray, finally LinkedIn will enhance their LinkedIn Groups with a group forum. Till date LinkedIn groups were nice to display your knowledge and interests but did not bring a lot of expected extra functionality. </h2>
<p>Next Friday LinkedIn will launch several new features for LinkedIn Groups;</p>
<ul>
<li>Group members will be able to discuss in the new discussion forum.</li>
<li>E-mail updates will keep you up to date on new posts within discussion forums.</li>
<li>Enhanced search features within group members.</li>
<li>Every LinkedIn group will get their homepage.</li>
</ul>
<p>Visit my public LinkedIn profile: <a href="http://www.linkedin.com/in/daveverzijl">http://www.linkedin.com/in/daveverzijl</a></p>
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		<item>
		<title>Google places order at Omniture</title>
		<link>http://feedproxy.google.com/~r/omtrends/~3/WRcTKgdBwok/</link>
		<comments>http://www.omtrends.com/web-analytics/google-analytics/google-places-order-at-omniture/#comments</comments>
		<pubDate>Fri, 25 Jul 2008 05:32:26 +0000</pubDate>
		<dc:creator>Dave Verzijl</dc:creator>
		
		<category><![CDATA[Google Analytics]]></category>

		<category><![CDATA[Omniture]]></category>

		<guid isPermaLink="false">http://www.omtrends.com/web-analytics/google-analytics/google-places-order-at-omniture/</guid>
		<description><![CDATA[While losses at Omniture for the last quarter were higher than same quarter a year ago, it&#8217;s interesting to take a small part from the earnings conference call in which Omniture talks about Google Analytics:
It is true that many of our competitors compete with us on price because that’s all they have to compete with us [...]]]></description>
			<content:encoded><![CDATA[<h2 _extended="true">While losses at Omniture for the last quarter were higher than same quarter a year ago, it&#8217;s interesting to take a small part from the earnings conference call in which Omniture talks about Google Analytics:</h2>
<p _extended="true"><em>It is true that many of our competitors compete with us on price because that’s all they have to compete with us on. And we believe that kind of competition actually works in our favor. Some tools are even free as many of you know, which we do not view as negative. In fact, the company with the purported best free analytics tool placed a major order with Omniture in the second quarter, and that is probably the best estimate of all to the differentiation of Omniture from the free analytics tools.</em></p>
<p _extended="true"><em>Interestingly enough, we believe the reason these companies provide free analytics tools is so their customers who advertise in their platforms can convert visitors more effectively so they can afford to pay more for advertising. Well, that’s exactly what we do. We hope our customers convert visitors more effectively. Except that we do it for enterprise customers and mid market customers, and the providers of the free analytics tool will do it for the long end of the tail. Actually, we believe that over time we will develop closer partnering relationships with the major search engines and advertising platforms since our goal is so similar. If they are confident in their technology, they should want their customers to have objective analytics that encourage more spend on the most effective platforms.</em></p>
<p _extended="true">More info: <a target="_blank" href="http://biz.yahoo.com/ap/080723/earns_omniture.html?.v=1" title="Omniture"><span class="t2">Omniture posts wider 2nd-quarter loss, even as sales more than double</span> </a></p>
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		<title>Filter out Parked Domain Sites from Google AdWords</title>
		<link>http://feedproxy.google.com/~r/omtrends/~3/JJeosWHDUxw/</link>
		<comments>http://www.omtrends.com/online-marketing/search-engine-marketing-sem/search-engine-advertising-sea/google-adwords/filter-out-parked-domain-sites-from-google-adwords/#comments</comments>
		<pubDate>Mon, 10 Mar 2008 07:16:30 +0000</pubDate>
		<dc:creator>Dave Verzijl</dc:creator>
		
		<category><![CDATA[Google AdWords]]></category>

		<guid isPermaLink="false">http://www.omtrends.com/general/filter-out-parked-domain-sites-from-google-adwords/</guid>
		<description><![CDATA[In my post of October 12 last year I wrote about the inability of being able to exclude Parked Domain Sites from your Google AdWords Content Network campaigns. There is some good news on this issue; the new Site and Category Exclusion tool gives you the ability to get rid of these sites.

]]></description>
			<content:encoded><![CDATA[<h3>In my post of October 12 last year <a target="_blank" href="http://www.omtrends.com/online-marketing/search-engine-marketing-sem/search-engine-advertising-sea/google-adwords/google-adwords-parked-domain-ads/">I wrote about the inability of being able to exclude Parked Domain Sites from your Google AdWords Content Network campaigns</a>. There is some good news on this issue; the new Site and Category Exclusion tool gives you the ability to get rid of these sites.</h3>
<p><a href="http://www.omtrends.com/wp-content/google-adwords-site-and-category-exclusion-tool.jpg" title="Google AdWords Site and Category Exclusion tool" rel="lightbox[182]"><img src="http://www.omtrends.com/wp-content/google-adwords-site-and-category-exclusion-tool.jpg" alt="Google AdWords Site and Category Exclusion tool" /></a></p>
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		<title>Google releases “Urchin Software from Google” beta</title>
		<link>http://feedproxy.google.com/~r/omtrends/~3/kp1wzYMzl-Y/</link>
		<comments>http://www.omtrends.com/web-analytics/google-analytics/google-releases-urchin-software-from-google-beta/#comments</comments>
		<pubDate>Mon, 04 Feb 2008 06:03:20 +0000</pubDate>
		<dc:creator>Dave Verzijl</dc:creator>
		
		<category><![CDATA[Google Analytics]]></category>

		<category><![CDATA[Urchin Software from Google]]></category>

		<guid isPermaLink="false">http://www.omtrends.com/web-analytics/google-analytics/google-releases-urchin-software-from-google-beta/</guid>
		<description><![CDATA[After a long wait Google finally releases the next version of the Urchin software, named &#8220;Urchin Software from Google&#8221;. In short, Urchin Software from Google is a web analytics product similar in scope to Google Analytics, except you install and manage the software on your own servers.

You are able to download a 90 day trial [...]]]></description>
			<content:encoded><![CDATA[<h3>After a long wait Google finally releases the next version of the Urchin software, named &#8220;Urchin Software from Google&#8221;. In short, Urchin Software from Google is a web analytics product similar in scope to Google Analytics, except you install and manage the software on your own servers.</h3>
<p><a href="http://www.omtrends.com/wp-content/urchin-software-from-google.gif" title="Urchin Software from Google" rel="lightbox[180]"><img border="0" align="left" src="http://www.omtrends.com/wp-content/urchin-software-from-google.thumbnail.gif" alt="Urchin Software from Google" /></a></p>
<p>You are able to download a 90 day trial of this beta from the <a target="_blank" href="http://www.google.com/urchin/download.html" title="Urchin Software">Google Urchin</a> site. After 90 days you will be able to purchase the product at $2995.</p>
<p>It will be interesting to see if this software version will be the next step for current Google Analytics users.</p>
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