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	<title>One Marketing</title>
	
	<link>http://www.one-marketing.eu/wordpress</link>
	<description>Marketing and brand mastery in a digital world</description>
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		<title>Nobody notices the best typography.</title>
		<link>http://www.one-marketing.eu/wordpress/nobody-notices-the-best-typography/</link>
		<comments>http://www.one-marketing.eu/wordpress/nobody-notices-the-best-typography/#comments</comments>
		<pubDate>Fri, 18 May 2012 12:20:52 +0000</pubDate>
		<dc:creator>Ian West</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[readability]]></category>
		<category><![CDATA[text]]></category>
		<category><![CDATA[typographic design]]></category>
		<category><![CDATA[typography]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.one-marketing.eu/wordpress/?p=572</guid>
		<description><![CDATA[&#160; With such ease of composition and so many fonts available, it&#8217;s easy for people to be seduced and forget that the primary function of typography is to be read. We string words together into sentences and commit them to the page for one reason &#8211; to communicate. Typography is part art, part science. Its <a href='http://www.one-marketing.eu/wordpress/nobody-notices-the-best-typography/' class='excerpt-more'>[...]</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The innovation matrix – where does your business sit?</title>
		<link>http://www.one-marketing.eu/wordpress/the-innovation-matrix-where-does-your-business-sit/</link>
		<comments>http://www.one-marketing.eu/wordpress/the-innovation-matrix-where-does-your-business-sit/#comments</comments>
		<pubDate>Fri, 04 May 2012 11:20:05 +0000</pubDate>
		<dc:creator>Ian West</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[creative businesses]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[training]]></category>

		<guid isPermaLink="false">http://www.one-marketing.eu/wordpress/?p=560</guid>
		<description><![CDATA[There are two dimensions to an innovative organisation: creativity &#8211; the ability to generate new ideas, and application &#8211; selecting, developing and commercializing. We can look at the two dimensions in a matrix: Creativity measures how able the company is to come up with new ideas. These need not be product ideas, but can be <a href='http://www.one-marketing.eu/wordpress/the-innovation-matrix-where-does-your-business-sit/' class='excerpt-more'>[...]</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Can creative teams produce good ideas?</title>
		<link>http://www.one-marketing.eu/wordpress/can-creative-teams-produce-good-ideas/</link>
		<comments>http://www.one-marketing.eu/wordpress/can-creative-teams-produce-good-ideas/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 14:45:39 +0000</pubDate>
		<dc:creator>Ian West</dc:creator>
				<category><![CDATA[Creativity]]></category>
		<category><![CDATA[creative businesses]]></category>
		<category><![CDATA[creative management]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[planning]]></category>

		<guid isPermaLink="false">http://www.one-marketing.eu/wordpress/?p=549</guid>
		<description><![CDATA[On the face of it, creative teams seem like a good and productive approach. However, we must remember that teams don&#8217;t come up with ideas &#8211; people do. Creativity is an individual process. A whole team may work together in search of solutions, but each idea is generated by a single mind. The creative process <a href='http://www.one-marketing.eu/wordpress/can-creative-teams-produce-good-ideas/' class='excerpt-more'>[...]</a>]]></description>
		<wfw:commentRss>http://www.one-marketing.eu/wordpress/can-creative-teams-produce-good-ideas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The time to apply showmanship.</title>
		<link>http://www.one-marketing.eu/wordpress/the-time-to-apply-showmanship/</link>
		<comments>http://www.one-marketing.eu/wordpress/the-time-to-apply-showmanship/#comments</comments>
		<pubDate>Mon, 26 Mar 2012 10:39:21 +0000</pubDate>
		<dc:creator>Ian West</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[promotional]]></category>
		<category><![CDATA[proposition]]></category>

		<guid isPermaLink="false">http://www.one-marketing.eu/wordpress/?p=543</guid>
		<description><![CDATA[When you have a commodity product or service, with little opportunity to differentiate the offer, that&#8217;s when you need a little showmanship in your communications. When creating and communicating an offer, the approach of choice should always be simplicity. Identify a customer need or want. Identify your product or service&#8217;s clearly differentiated solution. Say it <a href='http://www.one-marketing.eu/wordpress/the-time-to-apply-showmanship/' class='excerpt-more'>[...]</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Five good reasons why serious businesses should take Pinterest seriously.</title>
		<link>http://www.one-marketing.eu/wordpress/five-good-reasons-why-serious-businesses-should-take-pinterest-seriously/</link>
		<comments>http://www.one-marketing.eu/wordpress/five-good-reasons-why-serious-businesses-should-take-pinterest-seriously/#comments</comments>
		<pubDate>Sat, 03 Mar 2012 14:10:44 +0000</pubDate>
		<dc:creator>Ian West</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.one-marketing.eu/wordpress/?p=526</guid>
		<description><![CDATA[We&#8217;re normally sceptical about new-media, new-kids-on-the-block. The resource  investment and learning curve required usually means that by the time real business has evaluated them, the moment has passed.  Pinterest is creating quite a buzz in social media circles at the moment. Business too should be taking it seriously for a number of reasons. So, what <a href='http://www.one-marketing.eu/wordpress/five-good-reasons-why-serious-businesses-should-take-pinterest-seriously/' class='excerpt-more'>[...]</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Get your export branding up to speed with an International Brand Review</title>
		<link>http://www.one-marketing.eu/wordpress/get-your-export-branding-up-to-speed-with-an-international-brand-review/</link>
		<comments>http://www.one-marketing.eu/wordpress/get-your-export-branding-up-to-speed-with-an-international-brand-review/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 18:00:59 +0000</pubDate>
		<dc:creator>Ian West</dc:creator>
				<category><![CDATA[International]]></category>

		<guid isPermaLink="false">http://www.one-marketing.eu/wordpress/?p=507</guid>
		<description><![CDATA[Make the most of export markets. There&#8217;s a big world out there and it&#8217;s time your business had its share. There can be a lot of detail to deal with, but the rewards can be huge. One thing that it&#8217;s critical to get right is your branding. We&#8217;ve all seen some major brands make awful <a href='http://www.one-marketing.eu/wordpress/get-your-export-branding-up-to-speed-with-an-international-brand-review/' class='excerpt-more'>[...]</a>]]></description>
		<wfw:commentRss>http://www.one-marketing.eu/wordpress/get-your-export-branding-up-to-speed-with-an-international-brand-review/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Possible new psychographics for the social media age</title>
		<link>http://www.one-marketing.eu/wordpress/possible-new-psychographics-for-the-social-media-age/</link>
		<comments>http://www.one-marketing.eu/wordpress/possible-new-psychographics-for-the-social-media-age/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 14:46:09 +0000</pubDate>
		<dc:creator>Ian West</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[psychographics]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.one-marketing.eu/wordpress/?p=492</guid>
		<description><![CDATA[Trying to get a grip on some psychographics and distinctions for social media, we looked at this analogy from the sea. You may find them, and the infographic above, interesting. Immersers These are like the fish. They are totally at home in social media, swimming around, it is where they live. Just as fish probably <a href='http://www.one-marketing.eu/wordpress/possible-new-psychographics-for-the-social-media-age/' class='excerpt-more'>[...]</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why do you want to get involved in exporting and international business?</title>
		<link>http://www.one-marketing.eu/wordpress/why-do-you-want-to-get-involved-in-exporting-and-international-business/</link>
		<comments>http://www.one-marketing.eu/wordpress/why-do-you-want-to-get-involved-in-exporting-and-international-business/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 12:31:16 +0000</pubDate>
		<dc:creator>Ian West</dc:creator>
				<category><![CDATA[International]]></category>
		<category><![CDATA[export]]></category>
		<category><![CDATA[exporting]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[matrix]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.one-marketing.eu/wordpress/?p=480</guid>
		<description><![CDATA[There are many reasons why businesses get involved in doing business in export markets but often they don&#8217;t step back and take a look at these reasons. If we don&#8217;t assess and understand the drivers involved at these very early stages we may get involved in incorrect or wasteful strategies further down the line. The <a href='http://www.one-marketing.eu/wordpress/why-do-you-want-to-get-involved-in-exporting-and-international-business/' class='excerpt-more'>[...]</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Delta Plan – Organize and simplify your export promotion plan.</title>
		<link>http://www.one-marketing.eu/wordpress/the-delta-plan-organize-and-simplify-your-export-promotion-plan/</link>
		<comments>http://www.one-marketing.eu/wordpress/the-delta-plan-organize-and-simplify-your-export-promotion-plan/#comments</comments>
		<pubDate>Fri, 25 Nov 2011 14:17:11 +0000</pubDate>
		<dc:creator>Ian West</dc:creator>
				<category><![CDATA[International]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[export]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.one-marketing.eu/wordpress/?p=472</guid>
		<description><![CDATA[A strategic plan, for whatever purpose, should not be a fat document capable of passing the &#8216;caliper-test&#8217;, but ideally just one or two sheets of paper at most. Of course a lot of work, research and planning goes behind it, but the plan should be a distillation of all these data into a set of <a href='http://www.one-marketing.eu/wordpress/the-delta-plan-organize-and-simplify-your-export-promotion-plan/' class='excerpt-more'>[...]</a>]]></description>
		<wfw:commentRss>http://www.one-marketing.eu/wordpress/the-delta-plan-organize-and-simplify-your-export-promotion-plan/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free ebook – Branding for SMEs</title>
		<link>http://www.one-marketing.eu/wordpress/free-ebook-branding-for-smes/</link>
		<comments>http://www.one-marketing.eu/wordpress/free-ebook-branding-for-smes/#comments</comments>
		<pubDate>Sat, 05 Nov 2011 11:40:41 +0000</pubDate>
		<dc:creator>Ian West</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[brand personality]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[SME]]></category>

		<guid isPermaLink="false">http://www.one-marketing.eu/wordpress/?p=461</guid>
		<description><![CDATA[Branding is just as important an issue for small and medium enterprises as it is for the big boys. However, sometimes it comes far down the list with all the issues entrepreneurs have on their plates. The brand can become a far more valuable asset than tangible assets such as plant and machinery. It is <a href='http://www.one-marketing.eu/wordpress/free-ebook-branding-for-smes/' class='excerpt-more'>[...]</a>]]></description>
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		<slash:comments>0</slash:comments>
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