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	<title>One Marketing</title>
	
	<link>http://www.one-marketing.eu/wordpress</link>
	<description>Marketing and brand mastery in a digital world</description>
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		<title>Get your export branding up to speed with an International Brand Review</title>
		<link>http://www.one-marketing.eu/wordpress/get-your-export-branding-up-to-speed-with-an-international-brand-review/</link>
		<comments>http://www.one-marketing.eu/wordpress/get-your-export-branding-up-to-speed-with-an-international-brand-review/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 18:00:59 +0000</pubDate>
		<dc:creator>Ian West</dc:creator>
				<category><![CDATA[International]]></category>

		<guid isPermaLink="false">http://www.one-marketing.eu/wordpress/?p=507</guid>
		<description><![CDATA[Make the most of export markets. There&#8217;s a big world out there and it&#8217;s time your business had its share. There can be a lot of detail to deal with, but the rewards can be huge. One thing that it&#8217;s critical to get right is your branding. We&#8217;ve all seen some major brands make awful <a href='http://www.one-marketing.eu/wordpress/get-your-export-branding-up-to-speed-with-an-international-brand-review/'>[...]</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Possible new psychographics for the social media age</title>
		<link>http://www.one-marketing.eu/wordpress/possible-new-psychographics-for-the-social-media-age/</link>
		<comments>http://www.one-marketing.eu/wordpress/possible-new-psychographics-for-the-social-media-age/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 14:46:09 +0000</pubDate>
		<dc:creator>Ian West</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[digital]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[psychographics]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://www.one-marketing.eu/wordpress/?p=492</guid>
		<description><![CDATA[Trying to get a grip on some psychographics and distinctions for social media, we looked at this analogy from the sea. You may find them, and the infographic above, interesting. Immersers These are like the fish. They are totally at home in social media, swimming around, it is where they live. Just as fish probably <a href='http://www.one-marketing.eu/wordpress/possible-new-psychographics-for-the-social-media-age/'>[...]</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why do you want to get involved in exporting and international business?</title>
		<link>http://www.one-marketing.eu/wordpress/why-do-you-want-to-get-involved-in-exporting-and-international-business/</link>
		<comments>http://www.one-marketing.eu/wordpress/why-do-you-want-to-get-involved-in-exporting-and-international-business/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 12:31:16 +0000</pubDate>
		<dc:creator>Ian West</dc:creator>
				<category><![CDATA[International]]></category>
		<category><![CDATA[export]]></category>
		<category><![CDATA[exporting]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[matrix]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.one-marketing.eu/wordpress/?p=480</guid>
		<description><![CDATA[There are many reasons why businesses get involved in doing business in export markets but often they don&#8217;t step back and take a look at these reasons. If we don&#8217;t assess and understand the drivers involved at these very early stages we may get involved in incorrect or wasteful strategies further down the line. The <a href='http://www.one-marketing.eu/wordpress/why-do-you-want-to-get-involved-in-exporting-and-international-business/'>[...]</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Delta Plan – Organize and simplify your export promotion plan.</title>
		<link>http://www.one-marketing.eu/wordpress/the-delta-plan-organize-and-simplify-your-export-promotion-plan/</link>
		<comments>http://www.one-marketing.eu/wordpress/the-delta-plan-organize-and-simplify-your-export-promotion-plan/#comments</comments>
		<pubDate>Fri, 25 Nov 2011 14:17:11 +0000</pubDate>
		<dc:creator>Ian West</dc:creator>
				<category><![CDATA[International]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[export]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://www.one-marketing.eu/wordpress/?p=472</guid>
		<description><![CDATA[A strategic plan, for whatever purpose, should not be a fat document capable of passing the &#8216;caliper-test&#8217;, but ideally just one or two sheets of paper at most. Of course a lot of work, research and planning goes behind it, but the plan should be a distillation of all these data into a set of <a href='http://www.one-marketing.eu/wordpress/the-delta-plan-organize-and-simplify-your-export-promotion-plan/'>[...]</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free ebook – Branding for SMEs</title>
		<link>http://www.one-marketing.eu/wordpress/free-ebook-branding-for-smes/</link>
		<comments>http://www.one-marketing.eu/wordpress/free-ebook-branding-for-smes/#comments</comments>
		<pubDate>Sat, 05 Nov 2011 11:40:41 +0000</pubDate>
		<dc:creator>Ian West</dc:creator>
				<category><![CDATA[Brand Development]]></category>
		<category><![CDATA[brand personality]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[SME]]></category>

		<guid isPermaLink="false">http://www.one-marketing.eu/wordpress/?p=461</guid>
		<description><![CDATA[Branding is just as important an issue for small and medium enterprises as it is for the big boys. However, sometimes it comes far down the list with all the issues entrepreneurs have on their plates. The brand can become a far more valuable asset than tangible assets such as plant and machinery. It is <a href='http://www.one-marketing.eu/wordpress/free-ebook-branding-for-smes/'>[...]</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Free creativity and innovation taster workshops.</title>
		<link>http://www.one-marketing.eu/wordpress/free-creativity-and-innovation-taster-workshops/</link>
		<comments>http://www.one-marketing.eu/wordpress/free-creativity-and-innovation-taster-workshops/#comments</comments>
		<pubDate>Fri, 02 Sep 2011 11:01:59 +0000</pubDate>
		<dc:creator>Ian West</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.one-marketing.eu/wordpress/?p=444</guid>
		<description><![CDATA[Coming soon &#8211; free workshops to allow you to experience the possibilities for unleashing the creative and innovation potential within your business or organisation. Next workshops in the South East and Midlands. Register your interest now and we will email you with the next dates as soon as they are finalized. Places are limited so <a href='http://www.one-marketing.eu/wordpress/free-creativity-and-innovation-taster-workshops/'>[...]</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Six guaranteed ways to kill great ideas at birth.</title>
		<link>http://www.one-marketing.eu/wordpress/five-guaranteed-ways-to-kill-great-ideas-at-birth/</link>
		<comments>http://www.one-marketing.eu/wordpress/five-guaranteed-ways-to-kill-great-ideas-at-birth/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 13:05:40 +0000</pubDate>
		<dc:creator>Ian West</dc:creator>
				<category><![CDATA[Creativity]]></category>

		<guid isPermaLink="false">http://www.one-marketing.eu/wordpress/?p=432</guid>
		<description><![CDATA[Innovation = creativity + application: after generating new ideas or concepts, the next stage is evaluating ideas and identifying opportunities. This is the point where good ideas can be buried without trace. It&#8217;s about creative leadership &#8211; recognising and nurturing opportunities for development and commercialization. It&#8217;s important to build sustainably creative environments where new ideas <a href='http://www.one-marketing.eu/wordpress/five-guaranteed-ways-to-kill-great-ideas-at-birth/'>[...]</a>]]></description>
		<wfw:commentRss>http://www.one-marketing.eu/wordpress/five-guaranteed-ways-to-kill-great-ideas-at-birth/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Jump-start the creative energy in your business. Workshops for creativity and innovation</title>
		<link>http://www.one-marketing.eu/wordpress/jump-start-the-creative-energy-in-your-business-workshops-for-creativity-and-innovation/</link>
		<comments>http://www.one-marketing.eu/wordpress/jump-start-the-creative-energy-in-your-business-workshops-for-creativity-and-innovation/#comments</comments>
		<pubDate>Tue, 02 Aug 2011 13:25:30 +0000</pubDate>
		<dc:creator>Ian West</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.one-marketing.eu/wordpress/?p=423</guid>
		<description><![CDATA[No business stands still – if it’s not growing it’s dying.  We need to be innovating – products, services, processes or customer relationships. Innovation is not an option – it’s critical for a healthy, growing business. The good news is, you have all the creative energy in your business already. All you need is to <a href='http://www.one-marketing.eu/wordpress/jump-start-the-creative-energy-in-your-business-workshops-for-creativity-and-innovation/'>[...]</a>]]></description>
		<wfw:commentRss>http://www.one-marketing.eu/wordpress/jump-start-the-creative-energy-in-your-business-workshops-for-creativity-and-innovation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Carry your business offer in your pocket – mobile is a powerful tool for exporters</title>
		<link>http://www.one-marketing.eu/wordpress/carry-your-business-offer-in-your-pocket-mobile-for-exporters/</link>
		<comments>http://www.one-marketing.eu/wordpress/carry-your-business-offer-in-your-pocket-mobile-for-exporters/#comments</comments>
		<pubDate>Sat, 16 Jul 2011 15:52:34 +0000</pubDate>
		<dc:creator>Ian West</dc:creator>
				<category><![CDATA[International]]></category>
		<category><![CDATA[export]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://www.one-marketing.eu/wordpress/?p=412</guid>
		<description><![CDATA[For an exporter in a new Market, being able to succinctly communicate the company&#8217;s offer and make the case for buying their product or service is fundamental. We all understand the importance of a good &#8216;elevator pitch&#8217;, but crystallising the offer into a few sentences is not easy &#8211; and making sure it is understood <a href='http://www.one-marketing.eu/wordpress/carry-your-business-offer-in-your-pocket-mobile-for-exporters/'>[...]</a>]]></description>
		<wfw:commentRss>http://www.one-marketing.eu/wordpress/carry-your-business-offer-in-your-pocket-mobile-for-exporters/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who needs an export department?</title>
		<link>http://www.one-marketing.eu/wordpress/who-needs-an-export-department/</link>
		<comments>http://www.one-marketing.eu/wordpress/who-needs-an-export-department/#comments</comments>
		<pubDate>Mon, 27 Jun 2011 14:55:07 +0000</pubDate>
		<dc:creator>Ian West</dc:creator>
				<category><![CDATA[International]]></category>
		<category><![CDATA[export]]></category>
		<category><![CDATA[international]]></category>
		<category><![CDATA[international brands]]></category>

		<guid isPermaLink="false">http://www.one-marketing.eu/wordpress/?p=406</guid>
		<description><![CDATA[When I first started in business, the export department was something quite exotic. Its defining characteristic was that it was usually empty. Export sales managers spent their time living out of suitcases, occasionally returning to the office, tired and brown to dispense duty-free cigarettes. Nobody else in the organisation really understood what they did and <a href='http://www.one-marketing.eu/wordpress/who-needs-an-export-department/'>[...]</a>]]></description>
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		<slash:comments>0</slash:comments>
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