One Man & His Blog

A bad social media workman is scared of his tools

2012-05-23T09:41:37Z

This visualisation of social media marketing tools has been doing the rounds of late:

I found it on Business Insider. It was created by BuddyMedia

The general reaction has been something along the lines of:

Oh no! Woe is me! It's all so complicated! I thought Social Media was just Twitter and Facebook!

You know what's worse? Look at this:

ALL THOSE TOOLS.

Whatever am I going to do with them all? House maintenance is too complicated!

Now, here's the thing: exactly how seriously would you take a tradesman who turned up to your house with one size of spanner and a single screwdriver, and complained when the job required more than that?

You'd kick them straight out the door, and throw their tools after them.

True craftsmen respect a diversity of tools, know that different occasions call for the use of different tools, and they have the skill and knowledge to adapt when the task requires it.

I wouldn't like to suggest that the social media "profession" is one rather over-burdened with amateur hacks who've learnt how to use two or three tools by rote. No, I'm not suggesting that.

I'm stating it.

The social media world is split between people who look at that diagram and go "oh my God, how do I cope" and those who go "Oooh, possibilities."

Can I suggest that you'd be better working with the latter? People who are excited by possibilities are so much more fun than those who are afraid of them...

Social Media is...

2012-05-22T14:11:59Z

Well, it got me through the mid-afternoon lull...

[via The Next Web]

OM&HB Agenda: w/c 21st May 2012

2012-05-21T09:39:41Z

The week ahead on the much-neglected One Man & His Blog:

This evening I'm off to the Brian Solis Tweetup in London (all sold out, sorry). It should be a fun evening, but I've no idea if anything bloggable will emerge. You'll find out tomorrow.

Talking of tomorrow, expect some blog catch-up activity, as I have my first day "free" for a while, and getting some serious blogging done is on my agenda, along with some bits of paid work and more unpacking at the new house. In particular, I'm hoping to get some posts done on GameCamp 5.

The end of the week is all Like Minds all the time. I'm heading down to lovely Exeter on Wednesday afternoon, and will be liveblogging on the Like Minds site for the following two days. Not quite sure what will appear here...

Tickets are still available, and if you can make it to Exeter for either of the two days, I can highly recommend the event. Like Minds has been one of the highlights of my conference schedule for several years now. It's a genuinely thought-provoking and challenging event.

How corporate structure can accidentally stifle innovation

2012-05-15T19:18:34Z

Ah, Flickr. In 2004 I loved that site. But today is not a day for nostalgia. Today is a day for looking at the mistakes corporates make, and how you learn from them. And the Flickr/Yahoo relationship is a compelling example of just that:

"The money goes to the cash cows, not the cash calf," explains one former Flickr team member. If Flickr couldn't make bucks, it wouldn't get bucks (or talent, or resources).

Because Flickr wasn't as profitable as some of the other bigger properties, like Yahoo Mail or Yahoo Sports, it wasn't given the resources that were dedicated to other products. That meant it had to spend its resources on integration, rather than innovation. Which made it harder to attract new users, which meant it couldn't make as much money, which meant (full circle) it didn't get more resources. And so it goes.

As a result of being resource-starved, Flickr quit planting the anchors it needed to climb ever higher. It missed the boat on local, on real time, on mobile, and even ultimately on social--the field it pioneered. And so, it never became the Flickr of video; YouTube snagged that ring. It never became the Flickr of people, which was of course Facebook. It remained the Flickr of photos. At least, until Instagram came along.

It's a terrifying tale of how a corporate stifled the very innovation that it had bought, because t's entire business structure was built around rewarding existing successful businesses, not nurturing the business sectors of the future. Too much management philosophy is rooted in defending and growing existing success. And as long as companies enshrine that principle in their structures, jobs and employment approach, they will not be able to innovate - or profit from buying innovation.

Has your CEO lost touch with your industry?

2012-05-15T14:29:45Z

As a recent evictee from the big corporate world, who spends some of his time working for big corporates, I'm still fascinated by the problems these huge companies face in adapting to times of massive change.

I noted this post by Seth Godin a few weeks back:

This is a sure sign of systemic failure as well as a CEO who is not doing the job she should be. When smart people who care get frustrated, something is wrong.

I recognised that feeling - that of caring about the company, and of seeing solutions which I just couldn't get implemented, because the people around me weren't in touch enough with what was happening outside their tight niche to see that the threats and opportunities were coming from elsewhere.

And then I saw this yesterday:

AirPlay, a software tool included with Apple's iPads and iPhones, is widely viewed as being potentially disruptive to the cable industry, because it makes it easy for people to view a broad variety of Internet content on a television. Time Warner Cable's leader, however, hasn't heard of it.

And that's the core problem, isn't it? A CEO who has worked his or her way up the company, in a different age, with a different set of challenges. They're not in-touch enough to know what the new landscape is. And they're not smart enough to listen to those people further down the company who are much more keenly aware of the true competitive landscape. So, it's both a systemic and a personal problem, as Godin suggests.

Try this thought experiment: imagine walking up to your CEO, if you work for a publishing business, and asking him to name his top five sites that didn't come from a traditional media background. If you can't imagine him giving sensible answers, start looking for another job.

Journalists: the problem isn't better, it's different

2012-05-15T11:39:06Z

John L. Robinson spots a great observation about journalism by Stijn Debrouwere:

Because the entire point is that journalism is not being disrupted by better journalism but by things that are hardly recognizable as journalism at all. Stepping up your game is always a good idea, but it won't save you.

It's a spot on observation.

The trick is going to be ways of finding the core values and skills of what we call journalism, and finding whole new ways of expressing them in a totally different medium.

You up to that?

New view for a new life

2012-05-14T18:14:25Z

This year has been difficult. Sure, some great things have happened, but getting our life back on track after the shock that ended last year has been tough, has required some difficult choices, and has lead to some emotional battering along the way. But those choices have lead us, finally, into a new home. And I'm in the process of getting my office set up:

Let's just take a closer look at that view...

So, yes, it's been a tough year. But some great things are coming from it... :-)

Don't mess with the NEXT Blog Squad

2012-05-09T13:35:06Z

Photos of the NEXT official bloggers from the talented lens of Luca Sartoni

Sleeping Bag Marketing

2012-05-08T13:55:14Z

Neat idea for attracting attention at a conference. I was steaming out of a conference session, in search of a coffee to sustain me for more liveblogging, when I came across this sight:

Uh, what the heck? OK, I stopped to take a photo, and while I was doing so, someone else walked up and asked her what she was doing:

And the story became clear. She's marketing for deskwanted, a site to allow people to find a better place to work than their beds. Or their sleeping bags.

Clever, attention grabbing and in line with the core idea of the site. And nicely targeted to the start-up and independent working crowd here...

When in Berlin, Liveblog

2012-05-08T07:29:18Z

Berlin. Possibly the throbbing heart of continental Europe's digital scene. Certainly the scene of one of my most over-written opening paragraphs in years. But then, what else can a city like this stimulate in you? One of the opening parties last night featured a woman dressed as a peacock. That's all you need to know.

Oh, perhaps you also need to know that I'm here for NEXT Berlin, the annually digital conference that I enjoyed so much last year. And, like last year, I'll be liveblogging it. Unlike last year, I won't be liveblogging it here - I'll be posting on the official NEXT Blog, which I've been running since January...

Not quite sure what will be appearing here - probably some analysis, random photography. And possibly peacock ladies:

New starts, several times over...

2012-05-02T15:20:46Z

Blimey. It's been a bit quiet around here, hasn't it?

Here's why: I've just moved. We finally have the house we have been working towards for the past five years or so, and not before time, given that our first child is just a few months away...

Those two facts, by the way, are the missing elements of the story of my redundancy: RBI decided to part company with me while I was in the middle of buying a house, and my wife was in the early stages of pregnancy. Nice timing, guys. Some people wondered why I threw myself so fiercely into a job hunt back in December, given that the redundancy settlement was generous - certainly generous enough that I could take several months off without any concern at all. Well, now you know the answer: child on the way, house purchase in progress. Doing all that without a job looked like a frightening prospect back then.

But here's the thing: we sorted out the house purchase without the job, and I'm finding the contracting opportunities more welcoming, and more enjoyable, than the job opportunities I'm seeing in front of me right now (and that's meat for several more blog posts to come). And so, I'm no longer a job hunter. I'm a freelance consultant, blogger and trainer (who might accept the right job offer).

2012 is certainly proving to be a year of changes for me...

Keep your eyes on this blog for the next few days, if you want to know a few more details of what I've got planned - it's not so much adders 2.0 as adders 3.0.

Laura James on Open Data, Source and Knowledge

2012-04-20T15:48:11Z

Dr Laura James, foundation coordinator of the Open Knowledge Foundation

What is open data? asks Dr James. They have the Open Definition. Open data is open. You can use it whatever organisation you're in. Data? Not personal data. There shouldn't be any personal privacy issues (most of the time).

We have lots of data, and powerful IT systems. To many eyes, all data problems will be fixed. Data needs to be open to be interwoven. It doesn't need to be semantic - it can be - but it does need to be well enough described to weave it with other information. You'll need a range of skills: developers, designers, ethnographers, to get the most from the data. But open data means we can scale.

We're in really early days for this. It's still new in government - it's barely heard of in business. There are whole new sets of activities - like data wrangling - that bring new costs. Many of those costs are because we're retrofitting open onto existing data.

This is scary disruption. We get to experiment, take risks and occasionally succeed.

Open data leads to more sustainable cities. You understand more about what's happening - so it's easier to get all kinds of organisations to work together to solve the problems. Who can make the city data useful to people? Startups, SMEs, schools, arts groups, libraries - open data brings them all together. The UK government now shares transactions over £25k monthly. Before they released this data, civil servants couldn't access it. Now they can - so civil servants can see where better deals are to be had.

But it's not a magic potion. It's got to be used - it needs individuals and organisations to build apps and services to allow it to be accessed and used. We need to collect advice around using it. And if it's open data - you want open tools. And that means open source software. Select a robust open source software project, and you have a sustainable project. You don't need to worry about a propriety vendor putting up prices or going bust. The code is free - services probably won't be. That's fine. Pay more, get better service.

We went from hand-writing html to content management systems, like WordPress. Now we need to go from hand-managed data to data management systems. And there will be a whole range of them, from propriety to open source, from basic to expert. They'll allow management, analysis, proven ace checking, data cleaning... They'll be used right through the lifespan of that data.

CKAN - an open data management system. What's it good for? Sharing, finding and using data. For example - http://publicdata.eu, http://thedatahub.org. dataGM.org - mentioned earlier - was built on it. And it's not just the Open Knowledge Foundation - you can download it yourself, work with other partners, etc.

Opening data can be good for your organisation. wheredoesmymoneygo.org had a lot of downtime when they first launched - and the treasury kept phoning to complain. It was the best way of accessing their own information...

The Open Ordnance Survey: lessons learned

2012-04-20T15:18:00Z

Ian Holt, senior developer programme manager at Ordnance Survey

Two years ago the OS was asked to release mapping data as open data for the first time.

They have data, tools and a network, GeoVation, which is underpinned by their data. They offer location data for Great Britain which supports web and mobile access models by developers. Comes under the "very permissive" open government license. You can grab the data from OS OpenData. When it was first launched, all you could do was get the data. In the years they've been running the API, they've realised you need more than that - like examples of how people have used it, and forums for discussing working methods and problems.

The data's a mix of contextual products - which look like maps - and more analytical data, like boundary lines.

Examples of use:

icoast - created a product with activities along the Dorset coast.

Free iPhone app for Winchester Hat Fair.

Facebook.com/nationaltreasures - game using the data

Most used data sets: OS Street View, OS VectorMap District Raster, and OS VectorMap District Vector.

The analytical stuff is accessed less. How can they encourage more use? Or is it a phased thing? When another data set is released, suddenly the others might become more relevant.

Biggest learning? Just releasing the dataset is not the same a getting people to use it. You need to communicate about it, and you need to provide tools. And data is not just for developers - you need to think about who else might want to use it, and how they will need to engage with it. For example, a wizard that allows you to build a map with markers on it...

You can incentivise people to use the data through global competitions. They've also run workshops called "Open Data Master Classes" - they encourage use of both OS and other government data sets.

GeoVation has a challenge process, which encourages people to pitch solutions to problems. The best ideas are invited to GeoVation camps, and the winners get money to produce their solutions. They've just closed a transforming neighbourhoods project. One around the Welsh Costal Path is running now.

Remember: publication is not the same as communication. And that goes both ways; they like to hear (and publicise) how people are using the data.

Emer Coleman: the challenges of managing open data projects

2012-04-20T14:23:36Z

Emer Coleman, Deputy Director of Digital Engagement at the Government Digital Service

Some reflections from her experience in building the London Data Store.

Lesson 1 - it was never about data

The conversations are not about data - they're about the threat it was to the public sector. It creates a totally different approach to governance, so you gave have mature conversations with the electorate, who have the same data that government does. You move from the tyranny of the experts to the wisdom of the crowds. But that's uncomfortable for back office statisticians who have not been used to being in the public gaze.

Lesson 2 - the state cannot do this alone

Politicians are often open to data release - but officials aren't. So she ended up as internal lobbyist, and also working with digital disruptors both inside and outside the business to get what they needed done. There's also the Goverati - people outside the traditional structure who are prepared to pitch in at events like GovCamp 2011. If the public sector can be less defensive, there are plenty of people to bring into projects. Some of those are real experts - like Jonathan Raper - and can give you the information you need to push back against internal resistance. Get ugly early - release stuff quickly in the from people need, and iterate.

Lesson 3 - are we there yet?

People always ask about RoI. Developments aren't linear - they're emergent and unpredictable. People want to try and control things, but you need to allow a thousand flowers to bloom... You can't predict what people will produce, from expert blogs, to apps, to one off activities to support people during city problems.

But the focus needs to move away from just the data cities produce. How does the state harness the data from social activity to improve the lives of citizens?

Lean Doody and open data in the smart city

2012-04-20T14:02:12Z

Lean Doody, associate at Arup

10 years ago she did a masters at LSE - then the only talk about IT and cities was about the death of place. Ubiquitous broadband would mean people could work from anywhere - why would they come to the cities.

Ed Glazer's book: Triumph of the City: How Our Greatest Invention Made us Richer, Smarter, Greener, Healthier and Happier argues that they allow face to face conversations with a diverse number of people - with a range of skills. They enable large numbers of small company sot collaborate, and provide an excellent experience of space - both in safety and in the range of spaces available.

How do smart cities contribute to this?

Economic development
great places to live and work
Growth in the ecological age - they're resource efficient

Report: Information Marketplaces, the new economics of cities. They wrote the report because there had been a lot of discussion of smart cities, but they weren't seeing that translated onto the ground in cities. They wanted to try and help to fill that gap.

ARUP did a report with the C40 - the 38 largest cities in the world committed to making changes around climate change. Many cities are doing things like smart grid, energy metering, water metering and real-time transport information. That all yields data. But these efforts are very silted. They've developed a framework for viewing cities from Level 1 to Level 4 based on how integrated their technology efforts are. San Francisco is a 3.5. Most UK cities are a 1 to 2.

San Francisco has mayoral support for initiatives, and a CIO in place. The look strategically at the problems facing the city, and how technology might eb able to solve that. Congestion is one example. One big driver of congestion is people looking for parking space. So they put sensors in every parking space owned by the city - giving them real-time availability. And now they have variable pricing of parking, to manage demand.

Aarhus in Denmark launched a smart city program in January. No chairs at the launch event - they all stood for 90 minutes... "They're vikings..." They have a partnership between the University, academic institution, the mayor and local government. And they're spending a year thinking about what they want the city to be. This is a bottom up approach, rather than SF's top down.

Birmingham City council are looking at how they can better connect silos of information with technology, and create a more integrated system of thinking. It's too easy to end up with multiple, unconnected tech projects. Can you use common infrastructure? Common apps? Where can you get efficiencies. All European cities are having to do more with less... Open data fits in positive externalities. Can we release data to let the public achieve economic aims with it.

Cautionary Tales: Sydney had an open hack day, and the winner built a bus arrival app. It was popular and successful - but it was withdrawn two weeks later, because the back end couldn't cope. The city should have thought about that in advance. What will council IT have to put in place to support apps from open data? Developers are going to want SLAs around the data - and you could charge for that. When you procure a service from outside entities, what's the contractual agreement around the data? Cities need to think about this.

The number of open APIs around cities has exploded in recent years. Access to public data is estimated to be worth around €27 billion across Europe.

Three steps for cities:

Set a vision and metrics. Think about what you're doing and how technology can fit on.
Appoint someone with an overview and vision of what the city is trying to achieve. They need to be an informed client for vendors.
Create an information marketplace, and the back end systems to allow it to work.