Online Profitstag:typepad.com,2003:weblog-16236302012-02-23T11:10:27+00:00Your Profit Coach, Paul Simister is committed to helping you make online profits by finding the best Internet marketing products - No BS or hype!TypePadThe Secret To 40% Open Rates For Your Emailstag:typepad.com,2003:post-6a00e54eda591288330168e7d88499970c2012-02-23T11:10:27+00:002012-02-23T11:11:17+00:00MaryEllen Tribby has a webinar that will show you how you can build a relationship to get a 40% open rate for your emails.Paul Simister, Your Profit Coach
Do you want to know the secret to getting 40% open rates for your emails?
That's what MaryEllen Tribby is going to teach it to you in her webinar to promote Inbox Empire, the system that is 500% more profitable than blogging.
If you've built a list, then I'm sure you put a lot of effort into developing a great lead magnet and sending traffic to squeeze and offer pages to get people to opt-in.
After all, the gurus say that the "money is in the list".
But what is your open rate on average?
If you're like me, it varies based on the subject line and the first sentence or two of the email that can be seen in the preview section.
But the biggest factor is based on the reputation you've established for the name that your email goes out under.
People learn based on whether they get value for their time as defined by their own motivations, attitudes and interests.
If you've built a good reputation, then your emails get opened.
If you haven't really established a reputation, then your emails probably get ignored.
I've recently been clearing out the Trash folder of my email server.
It's been quite an eye-opener on the effectiveness of email marketer.
I'm astonished at how many emails I've had from some people - perhaps 30 to 60 - and if I'd been asked, I'd have said that I'd never heard of them and had no idea about their main message.
That's staggering when you think about it.
In come the emails and they've been virtually automatically deleted without being opened and consumed.
Some of them will be pure spam where I never opted-in and have no interest although I'm usually pretty quick to opt-out in those circumstances.
Most of them I've opted in, downloaded the lead magnet because it sounded interesting but I've never consumed it. If it was a report, I've never read it. A podcast? I've never listened to it. A video? I've never watched it.
You see, if there is no consumption of the information provided, there is no relationship being built.
If you're suffering from very low open rates on your emails, then you should watch this webinar from MaryEllen Tribby.
http://businesscoaching.typepad.com/online_profits/2012/02/the-secret-to-40-open-rates-for-your-emails.htmlMaryEllen Tribby 500% More Profitable Than Blogging Modeltag:typepad.com,2003:post-6a00e54eda59128833016762c731ec970b2012-02-22T10:30:49+00:002012-02-22T10:30:49+00:00The business model that is 500% more profitable than blogging webinar from MaryEllen Tribby is a fascinating insight into how to build a big Internet business.Paul Simister, Your Profit Coach
I'm seeing a few emails in my inbox promoting the MaryEllen Tribby model that is 500% more profitable than blogging.
If you're intrigued by the idea and wondering whether you should attend the free webinar, then I recommend you take a look at my detailed review of Inbox Empire.
MaryEllen Tribby made her reputation with Ear;y To Rise, part of the Agora group which has made a fortune through email marketing based around a subscription style magazine.
I'm sure you realise, this format can be adapted to virtually any niche where people have the passion or motivation to spend money for extra information.
If you just want to register for the email, the link to the webinar is here
The business model that is 500% more profitable than blogging webinar from MaryEllen Tribby is a fascinating insight into how to build a big Internet business.
http://businesscoaching.typepad.com/online_profits/2012/02/maryellen-tribby-500-more-profitable-than-blogging-model.htmlYouTube Google Hack - Videos Ranking High On Google Page Onetag:typepad.com,2003:post-6a00e54eda591288330168e7730691970c2012-02-16T12:19:23+00:002012-02-21T17:18:15+00:00The YouTube Guru hack is the latest report from Ryan Deiss that is being pushed hard by the Internet marketing gurus.Paul Simister, Your Profit Coach
Wow the Internet gurus are pushing the latest report from Ryan Deiss called the YouTube Google Hack about how to get YouTube videos ranked high on Google and even in the number one position in 24 to 72 hours.
If you're a regular reader of my blog, then you'll know that I am a big fan of Ryan Deiss and his practical advice on what really works in Internet marketing.
I particularly appreciate the fact that he doesn't try to fluff things out because when I learn I want to learn quickly, get excited and start implementing.
These principles apply to YouTube Google Hack which is all about using YouTube to dominate Google for the keywords that matter to you most.
This is the latest front end product to introduce Digital Marketer Lab and Digital Marketer Pro (links take you to my reviews) and in my opinion, if you're serious about making money online and you haven't invested in either, then you're making a big mistake.
YouTube Google Hack
YouTube Google Hack is a short report - 13 pages of content - that gives you the lowdown on how to use YouTube videos to rank high on page 1 of Google.
YouTube is huge with enormous traffic and is the second biggest search engine in the world, behind Google itself but bigger than Yahoo and Bing and if you do it right, a video will get you traffic from both.
Let's be honest.
YouTube has been around for many years and ever since broadband connections became the standard, videos have become the most powerful way to communicate a message to an audience.
That may be pure entertainment...
or it could be a marketing message to a tightly defined target audience.
But ask yourself, what have you done about YouTube and video marketing despite the fact that you'll know from your own experience of using the search engines that YouTube videos rank high on page one and they are always very tempting to click.
YouTube Google Hacks is the report that can stir you into action.
It's a short summary of a RAW training video from Digital Marketer Lab (affiliate link) [If you're wondering, RAW stands for Real, Actionable and Works today].
What's In YouTube Google Hacks?
The report starts with an introduction about why YouTube is so important and the special relationship between Google and YouTube.
It then goes on to outline the best practices for using YouTube for search engine marketing:
Channels vs Pages
Video Creation
Video Sequence
Video Types
Listing Optimization
Five Minute Video SEO
In summary, YouTube Google Hacks is packed with stuff that I didn't know until Ryan Deiss started bringing it to my attention.
If you're an ambitious Internet marketer, then I'm sure that you're only too well aware that new things come along and established things change (don't get me started on the Google Panda change).
You can't keep track of it all yourself without investing in training.
The two people I pay most attention to are Rich Schefren and Ryan Deiss.
Rich is great at the big question strategic stuff.
Ryan excels at the tactical stuff that is based on extensive testing of what really works in multiple niches.
I am biased (I'm an affiliate and will profit if you buy after clicking on my links and I get free stuff to review) but I think you should be trying Digital Marketer Lab for yourself.
That way you can make your own judgement about whether the content and the style of delivery suits you and your needs. If you don't like it, get your money back under the guarantee but if it makes you money, stick with it. I'm always surprised at what Ryan comes out with next.
That way you get the YouTube Google Hacks report and the more extensive video YouTube Google Fusion already included.
Promotions For YouTube Google Hack
Ryan Deiss promotions usually convert very well and YouTube Google Hack is no exception. While Ryan has built up a great reputation for providing valuable tips, you can also learn something from the copy.
SUBJECT: How To Dominate Page #1 of Google with YouTube
Hey,
If you missed the Digital Marketer Live event in Austin a couple of weeks ago, The BIGGEST buzz was caused by the YouTube shocker on the first day.
Basically they revealed how to TAKE OVER page one of Google for 90% of your keywords using one simple YouTube hack.
http://businesscoaching.typepad.com/online_profits/2012/02/youtube-google-hack-videos-ranking-high-on-google-page-one.htmlHow People Read Their Emailstag:typepad.com,2003:post-6a00e54eda591288330163016b4959970d2012-02-15T09:15:20+00:002012-02-15T09:40:28+00:00I am a believer in email marketing as a low cost way to deliver targeted marketing messages to prospective customers and as a way to build up the "know, like and trust" factors that strengthen relationships to the stage where...Paul Simister, Your Profit Coach
I am a believer in email marketing as a low cost way to deliver targeted marketing messages to prospective customers and as a way to build up the "know, like and trust" factors that strengthen relationships to the stage where buying becomes attractive.
But often email marketing isn't done in a way that creates success.
How People Read Their Emails
When I log onto my PC first thing in the morning, I usually have between 70 to 100 emails competing for my attention.
This is too many and if each email took between 30 and 60 seconds to read and think about, the simple task of looking at my inbox would take about one hour. Some emails and their links need much longer if they are attached to a long video.
So when I read my emails, I have to be very slective about where my time goes and my finger or mouse is hovering over the delete button.
I bet you and your prospective customers are the same.
You see, deleting emails makes me feel good because I'm taking control and getting rid of time wasting distractions.
What Makes Me Pay More Attention To Some Emails?
The two big factors I take into account are the subject line and the sender with my attention first on the sender.
There are some people I always pay attention to - family, friends, clients, people I believe can help make me money.
There are some people I automatically ignore and they fall into two categories:
spammers who don't let me get off their lists - these get deleted
marketers who I think have something to say but are not at the top of my priority list - these emails remain unread but in my inbox until I have a big clearout. You see, I think to myself "I'll take a look at those when I have some free time." But the free time doesn't happen very often. This is the problem of having a reasonably positive reputation - the emails are deleted but nor are they read.
Then there is the subject line.
If it's from someone I pay attention to, the subject line helps me to determine whether I scan it, read it or read it and click.
If the sender is someone I don't know, the subject line can either persuade me to:
delete it immediately
read the first sentence or two.
As I'm making my snap judgements I've only got one thing on my mind...
What's in it for me to keep reading?
You see, you have to earn the right for me to keep reading and giving your email my precious time and attention.
I'm looking for clues.
Is this email relevant to me or irrelevant? If it's not relevant, it gets deleted.
is this email consistent between the subject line and the first few sentences? I hate emails that trick me into giving my attention away and I'll hit the delete key at the first hint.
Is it a corporate email? Some of the formats with headers and images may look nice when they leave the marketer but when they arrive with me, all I see is "Thunderbird has blocked remote content in this message" and a lot of white space. I used to have a similar experience when I used Outlook Express. Because they don't grab me, it would take a remarkably strong subject line to get me to take the effort to scroll down.
Does it look like a mass mailer - it's normally pretty obvious because of the way language is used - or has it been personally written to me?
Emails do get through and I do click on the links and pay more attention.
But the more that happens in a session, the tougher I get on the other emails that come into my inbox. This means that success doesn't just depend on whether you send out a good email and whether you've established a good relationship to me. It also depends on what else is competing for my time that day.
How Do You Get Me To Read Emails?
To sum up about how you can get the best response rate from me and other people:
Have an existing relationship with me - the more I like you and the more relevant you are to my life, the more attention I will give to what you send out.
Use a strong subject line - John Caples' advice on headlines was right - focus on self interest, curiosity and news.
Start strong. The job of each sentence is to keep me reading the next.
Make me feel that this is not a mass mailer email.
Make it easy for me to read. Simple words that have meaning - not corporatespeak. Short sentences and paragraphs.
Do You Agree With Me About How People Read Emails And What Makes A Difference?
I've given you a very personal view on what works for anyone emailing me but do you agree?
Let me know please by leaving a comment?
I'm particularly interesting to know what engages you and what repels you in an email.
I have a mixed view about stories. I always read the stories that a friend writes in his emails, even though I know he's marketing to me. But for many others, the hint of a long winded story causes me to move along quickly.
http://businesscoaching.typepad.com/online_profits/2012/02/how-people-read-their-emails.htmlSmall Business Social Media Marketingtag:typepad.com,2003:post-6a00e54eda591288330168e6f76705970c2012-02-08T08:27:31+00:002012-02-08T08:45:20+00:00Social media is addictive. People can spend a lot of time on Facebook, Twitter and the other social media sites that encourage you to engage with other people in conversations. This means that social media can be used for marketing...Paul Simister, Your Profit Coach
Social media is addictive. People can spend a lot of time on Facebook, Twitter and the other social media sites that encourage you to engage with other people in conversations.
This means that social media can be used for marketing purposes and for time rich, money poor businesses, it is a way of marketing which suits their resources.
Social media marketing is also being promoted as a business opportunity to self employed people who love social media and would like to earn some money.
Courses like Let's Get Social from Kate Buck have been very popular and have created trained professional social media managers who offer a done for you social media service.
This opens up social media marketing to any small business who is money rich, time poor. You just find a social media expert and pay them to manage your social media activities on a per hour basis or on a fixed fee per month.
Social media can be used in two ways but only one of them really works.
The first is to use social media as a free broadcast channel, just like any other form of marketing media.
Can that kind of social media marketing work? Yes it might if you build up enough followers but it's not making the most of the social media opportunity.
The second way is to use social media marketing the right way and engage in conversations with your market. Instead of just broadcasting...
buy this...
take a look at this...
you turn it around and want to get answers to questions.
It's the feedback and the response to the feedback that helps to build up the relationships that lead to more customers.
But this engagement takes time and commitment.
If you can't give that commitment, then you have a simple choice.
Either
Ignore the social media marketing opportunity
Delegate your social media activities to an independent social media marketing opportunity.
http://businesscoaching.typepad.com/online_profits/2012/02/small-business-social-media-marketing.htmlNew Let's Get Social 3.0 2011 Reviewtag:typepad.com,2003:post-6a00e54eda591288330162ff45bfba970d2012-01-09T10:20:23+00:002012-02-12T18:52:13+00:00A brand new version of Let's Get Social 3.0, the amazingly popular social media manager training from Kate Buck and sold through the Ryan Deiss organisation is released.Paul Simister, Your Profit Coach
I've just heard that Let's Get Social 3.0, the amazingly popular social media manager training from Kate Buck and sold through the Ryan Deiss organisation is going to be released.
Let's Get Social 3.0 - The Background
Let's Get Social first came out in June 2010 and the training has already been updated once and now the second big update is about to be launched.
While I'm not a big fan personally, it's pretty clear that social media marketing is here to stay and Let's Get Social helps you to build a business helping other small businesses exploit the social media opportunities.
Kate Buck On Fox News
Kate Buck, the creator of Let's Get Social 3.0 has been featured on Fox News explaining the growth of the role of the social media manager.
Let's Get Social 3.0 - Training To Be A Social Media Manager
Perhaps you've dabbled with social media yourself for marketing purposes.
If so, you'll know that:
It takes time - and time is something that many small business owners are desperately short of.
To get results, you need to do it right and be consistently active.
And that's exactly why business owners need help if they want to market their business with Twitter, Facebook and the other social media.
Let's Get Social has become the main training product that is affordable. Yes there are other training courses in social media but many of the well known ones are much more expensive and most don't cover what you need to do to market yourself as a professional social media manager.
If you're interested in building a career as a social media manager, you owe it to yourself to take a look at Let's Get Social.
Is it right for you? Well that depends on whether you're an action taker or a dreamer. Quite simply, if you buy Let's Get Social 3.0 but don't work through the training or you don't take the actions recommended, then you won't get value for money.
But if you are an action taker then you'll learn a lot from someone who has already done what you want to do... and if you don't, then you're protected by the money back guarantee.
Let's Get Social 3.0 Review
As a successful affiliate for Ryan Deiss, I've been given access to Let's Get Social 3.0 to take a look at it and to write a detailed review.
Am I biased? Well I am an affiliate and if you decide to buy, I'd love it if you bought through my link so I get the small commission... but only if Let's Get Social is right for you. I see too many people buy products they shouldn't have gone near. (See Protecting Yourself From Guru Greed).
Let's Get Social 3.0 is well presented and it has the feel of a quality product based around six core modules as you can see from the images below.
The screen then scrolls down to show the main modules in Let's Get Social.
Let's Get Social Coaching Calls & Q&A Resources
In addition to the main training modules, there are the weekly coaching calls with Kate Buck from the very beginning (June 17th, 2010) where she answers questions from Let's Get Social members.
Even better, these Q&As have been separated into a series of short questions and answers for you to listen to in the Audio Resources. I love this idea which makes the Q&A's much more accessible and useful.
The categories are:
Blogging
Branding
Consultants
Facebook
General
Getting Started With New Clients
LinkedIn
Networking
New Clients
Outsourcing
Package Pricing
Reputation Management
Resources
Social Media Profiles
Testimonials
Training
Twitter
Websites
Workload Management and Costs
I can't promise that every question you need to answer when starting and running a social media manager business is there but I bet most of them are and if not, you can ask Kate Buck in future coaching calls.
Just to give you a flavour of the questions that are answered, I've listed a few of them from the new clients section because this may be the most important section to you if you already have good social media skills with Facebook, Twitter and LinkedIn:
Evaluating Client Needs
How Long Until I Get First Clients?
How To Find Prospects in Specific Niches
Using PPC Ads to Get Clients
Tip on Ad Advice For Client's Workshop
Getting Started When Market Is Not Online
Attracting New Biz Only Online
Attracting Nonlocal Clients
This really is a superb resource and something I haven't seen elsewhere. It's also great social proof that plenty of people are using the training to create social media manager businesses. If nobody was doing it, there wouldn't be any questions.
The Let's Get Social 3.0 Core Modules Review
The main formal training in Let's Get Social is built around six modules:
Introduction to Let's Get Social
Branding You
Service Offerings
Finding Clients
Doing The Work
Nuts & Bolts (administering the business)
Each module consists of at least one video plus a pdf copy of the presentation slides and an mp3 recording to suit different learning styles. Some modules have much more content with extra videos and resources.
Module 1 of Let's Get Social 3 - The Introduction
The training starts gently with Kate Buck telling her story and introducing the idea of being a social media manager and an estimate of your potential earnings per hour as a beginner and a more experienced social media expert.
Kate also makes the point that you should only consider a career as a social media manager if you are a very social person who enjoys meeting new people.
Module 2 of Let's Get Social 3 - Branding You
This module looks at how you set up your own Wordpress website/blog and your own social media profiles in a way that will help you to attract clients as a social media professional.
After all, if you're going to help others to use social media marketing effectively, you need to make sure that you look good.
As well as the main training video, there are plenty of supplementary videos in this module along with additional resources to help you to start your social media career in the right way.
This is all good, practical advice and even if you're already active on social media and know what you're doing, you'll benefit from going through this module because the way you currently tweet and use Facebook may not present a professional image.
Module 3 of Let's Get Social - Service Offerings
You've made a start on your social media career but now you need to get specific about what you'll be offering clients.
You need to have something with more substance than "I'll do some tweeting for you" if you are going to persuade business owners to spend money.
This module of Let's Get Social explains the four main types of service you can offer to social media clients and how they will fit together to provide value.
This gives you a very structured approach to thinking through what clients want, need and will be willing to pay for. It also includes some suggested prices although you will find that different types of clients want to pay less or may be prepared to pay more.
Personally I found this module a little scary but I don't want to be a social media manager using Facebook, LinkedIn and Twitter for clients. Remember Kate Buck said earlier, if you want to do this stuff for a career, you need to be social.
Module 4 of Let's Get Social 3.0 - Finding Clients
This is the most important part of the Let's Get Social training. If you don't have clients, you don't have a business.
Kate shares her experience of how to find your first clients and in particular how you need to build and deepen your network of contacts. This is the essence of social media marketing and doing it for yourself is good experience for doing it for commercial purposes for clients.
The extra resources include a very useful free report, the 7 Reasons Why You Need A Social Media Manager Right Now which you can use in your marketing. If i was being critical, I don't understand why this isn't available as a Word document to make it easier to brand for yourself. However the pdf protections have been set in a way that lets you copy and paste.
If I was marketing social media services, I'd be tempted to use a report that was routed in problems e.g. The 7 Reasons Why Your Social Media Activities Are Wasting Your Time And Not Helping You To Attract More Customers or The 7 Common Mistakes Made In Social Media Marketing.
There's plenty of helpful advice in the Q&A sessions about getting clients - when you buy Let's Get Social, make sure you go through it all and put the ideas into action.
Module 5 of Let's Get Social - Doing The Work
Now that you've got your first few clients and they've bought into the benefits of social media marketing, you need to make sure that you deliver.
Your success is much more likely if you can win clients and keep them buying from you than having to go out and find new clients all the time.
The focus is on helping you to make effective use of Facebook, Twitter, LinkedIn and Google Plus.
This module is packed with extra information if you haven't though about using these networks for business purposes. The more you know, the more selective you will want to be to save your time going over basics when you should be marketing your social media services.
Module 6 of Let's Get Social 3 - Nuts & Bolts
We've gone through the glamorous stuff of branding, getting clients and using social media but this module makes it all worthwhile. It covers the essential stuff like contracts, billing and getting paid.
Good practical stuff.
My Overall Thoughts On Let's Get Social
Very positive for anyone who wants to be a social media manager. The course is packed with very practical advice on how you can achieve your goals and I love the audio resources with the Q&As broken down into small snippets to help you to focus on what you need.
If you're intrigued by the idea of a career in social media, then Let's Get Social gives you a great idea about what it's all about. If you like it, do it and if you don't then make sure you make your money back claim under the terms of the guarantee.
If you're a local Internet marketer thinking about adding social media to your portfolio of services because existing clients have indicated that they want to outsource these activities, then you providing the social media services will help protect your other work.
However I think you should pass on the social media opportunity presented by Let's Get Social if:
You're not excited about social media - you need to be passionate about it if you're going to talk about it and do it all day.
You've got the bad habit of buying courses and you don't take action.At best, ask yourself why this will be different and I even recommend that you put it down in writing before you buy.
Let's Get Social gives you plenty of help to become a social media manager but you've still got to put in the effort. Nothing will happen if you don't take action.
My thoughts on Let's Get Social are very positive if this is what you want to do.
Interested In Being A Social Media Manager But You're Not Sure About Getting Clients?
It is a bit scary to go out to sell your own services. I know because I did it when I became a self employed consultant in 1995.
My friend Lynda Nicholson of St Louis Websites That Work (St Louis Web Design) may be able to help you out and especially if you love horses (Equine Web Design) as we've talked about adding social media to the services that she offers her clients.
Marketing For Let's Get Social 3.0
Let's take a look at the promotions - it's always interesting to see what you can learn from copy that has been tested and proven to work.
Affiliate Email 1 For Let's Get Social 3.0
SUBJECT: A brand new version
Hey,
If you've ever lost a job or wondered how you were going to get ahead again you have to hear Kate's story.
Now, many of you have emailed with questions regarding the amazing opportunity in Let's Get Social. You wanted to know... "Is this real?" "Did I really believe that it worked?"
My answer is "Yes". Not only do I believe it works, there is no risk in trying it out because we offer a money back guarantee!
And, to make things even better, Kate's just released a brand new update to her course, so you'll be getting the most cutting-edge training available.
Just listen to what people have been saying about Kate's program:
"My LGS training empowered me to quit my "day job" and work from home, running my own social media agency.
And, thanks to my training, my business is successful! I recently had to hire someone to help me manage my clients!
Having the flexibility to run my own business and be with my kids is a blessing. I can't thank Kate Buck and LGS enough for creating the training needed to help me achieve my dreams." --Jill Celeste
"So glad I took this course. Not only does it offer a road map with all kinds of resources, Kate has become a mentor for all of us. Plus there's the support and sharing within the SMM's group. It's awesome!" --Chrystina Tovani
"Let's Get Social gives you the quickest and easiest way to enter the social media industry. Hands down winner!" --Cy Price
To hear more about Kate and this amazing opportunity click here:
Kate's made a LOT these past 2 years as a Social Media Manager and her course helped a ton of her students do the same thing.
Since then... everything has changed in social media.
As a result, Kate has completely overhauled her entire training program to bring it completely up-to-date with all of the latest changes across the major social media platforms...
...and her course is now better than ever!
Check it out right now and start getting clients this week: Let's Get Social 3.0 - affiliate link
Talk Soon, Paul Simister
PS - If you are one of the thousands of current Let's Get Social students, then you already have access to this training. Just log into the training site.
What Is Your Experience Of Let's Get Social?
As an active affiliate for Ryan Deiss, I have sold a lot of copies of Let's Get Social and most of the feedback I've received about Kate Buck is very positive. Yes there have been some refunds but it's impossible to please everybody.
I'd like to hear what you think so please leave me a comment below.
http://businesscoaching.typepad.com/online_profits/2012/01/lets-get-social-30.htmlThe Traffic Strategist & The Big Traffic Secrettag:typepad.com,2003:post-6a00e54eda5912883301543846e872970c2011-12-14T10:27:19+00:002011-12-14T10:29:05+00:00The Traffic Strategist is a new information product launched by Rich Schefren and Strategic Products featuring traffic expert Justin Brooke.Paul Simister, Your Profit Coach
The Traffic Strategist is a new Internet marketing newsletter and video series launched by Rich Schefren and Strategic Products featuring traffic expert Justin Brooke.
More Traffic - The Answer To All Your Internet Marketing Problems?
I've always liked Rich Schefren's contrarian view about website traffic.
Most people think that more traffic will turn an under-performing Internet business into a big money maker. I talk to people whose main aim is to get more traffic.
But things unwind when you start asking about how well their current (limited quantity) traffic is converting into customers and money.
Justin Brooke - The Traffic Strategist
The big difference about the Traffic Strategist and what Justin Brooke will teach is that it focuses on both sides:
how to get more traffic
how to make the traffic profitable
The second is key and earnings per click is a great metric to use for your website.
The higher the average earnings per click, the more you can afford to spend to attract traffic and you're not scraping around trying to attract free traffic on long tail keywords.
Yes you want to be great at marketing but I've always liked the Dan Kennedy approach to marketing. If you really want to dominate your market and drive your competitors into the ground, the way to do it, is to be able to afford to spend much more than they do on marketing.
The approach in The Traffic Strategist lets you do exactly that.
If your website has an earnings per click of $2, then how much are you going to be prepared to pay for traffic from Google Adwords?
Logic suggests that if it's a digital product without any creation or distribution costs, you can afford to pay up to $1.99 and still make a profit on every transaction.
But emotion also kicks in and if you're like me, you'll get a bit twitchy at paying over $1 per click (just in case the averages change) and find it really difficult to go beyond $1.50.
But what if you take action to make your traffic mopre profitable:
you improve conversion rates on your website
you add in backend offers to increase the future profits
Imagine you now have an earnings per click of $8 while your competitor is still scratching around at the $2 level.
Suddenly you can pay $3 or $4 per click and you're still laughing all the way to the bank and your competitors is left wondering how you can possibly afford to be at the top of the PPC searches, have your advertisements appearing on Facebook, banner adverts on popular websites etc.
That's how you dominate the market.
And it's what The Traffic Strategist has been designed to teach you.
There's a bit of a rags to riches story for Justin Brookes in this first Traffic Strategist video. He then goes on to talk about the 21 sources of traffic document.
This is well worth getting because you might be like me and think too narrowly about traffic.
http://businesscoaching.typepad.com/online_profits/2011/12/the-traffic-strategist-the-big-traffic-secret.htmlRepMogul - Online Reputation Management with Ross Goldbergtag:typepad.com,2003:post-6a00e54eda591288330154383c49b4970c2011-12-13T12:19:22+00:002011-12-19T07:04:12+00:00RepMogul is an online reputation management training program created by Ross Goldberg and sold through the Ryan Deiss organisation. Paul Simister, Your Profit Coach
You can help small businesses to manage their reputation online with RepMogul.
RepMogul is the latest local Internet marketing training product to be launched by the Ryan Deiss organisation.
This time Ryan Deiss has partnered with Ross Goldberg to offer RepMogul.
Ross Goldberg is the author of The Web Traffic Book (affiliate link to Amazon) and one time faculty member of StomperNet when they were widely recognised as the leading Internet training organisation.
He's sold software to help website owners to get more traffic and now he has spotted the opportunity in online reputation management.
Rep Mogul & Online Reputation Management
The Internet is wonderful and the popularity of social media means that businesses that do well can earn a great reputation as customers and fans talk online. It also means that the scam artists can be exposed for what they are and a simple check in Google can be very revealing.
Unfortunately this power of the Internet to spread positive or negative word of mouth rapidly across the world can be abused by anyone with a malicious intent by posting nasty comments anonymously.
Online reputation management (and the RepMogul course) is designed to reduce the damage done by these negative anonymous comments which can cost businesses a lot of money in terms of lost customers and revenues.
Wikipedia defines online reputation management as...
"The practice of monitoring the Internet reputation of a person, brand or business with the goal of suppressing negative mentions entirely or pushing them lower on search engine results to decrease their visibility."
Unlike many of the Ryan Deiss training programs, I haven't seen RepMogul.
Since it's satisfied his exacting quality standards, I'm sure it is good and even if you don't like it, the money back guarantees are honoured.
RepMogul is being promoted as a business opportunity which can show you "how you can start making $3,000 to $10,000 a month yourself in just 3 to 6 weeks as an online reputation manager".
I'm naturally cautious of these high income claims.
While big money may be possible for the exceptional person who works very hard, if RepMogul and helping small business owners to manage their reputation online appeals to you, I'd like you to scale back the income claims and the speed of success significantly.
How much, I don't know but RepMogul still looks a bargain if you only think in terms of 10% - $300 to $1,000 per month. At that level, it wouldn't be enough to replace a 9 to 5 job but it is a nice source of extra income to top up what you get at the moment.
I think it's important you don't go into this with expectations that you'll make big money, very easily.
Life is never that simple. If you expect big things and they don't happen immediately, you get discouraged and rush off for the next magic bullet. On the other hand, if you start off with low expectations and you do better than you thought, you get a big emotional boost and a surge of energy to do even better.
I'm sure there is a need for online reputation management as businesses are smeared on the Internet and have their reputations damaged.
Many small business owners will not have a clue about how to respond and defend their good name. They will feel vulnerable and may be sceptical but if you can prove that you can make the problem virtually go away, then it should be an easy sale.
The RepMogul Course
RepMogul is an 8 module course. Each module is about 30 to 40 minutes long. This means that with focused effort, you can complete it with a weekend and be ready to start promoting your online reputation management services in a few days.
The modules in RepMogul are:
Overview of the online reputation management opportunity
Understanding SEO
The reputation management process
Getting clients - including how to spot the businesses you should avoid
Research and content creation - including tips on how to get others to do the work for you
Distribution
Going local
Managing and growing your business
With RepMogul you also get templates and documentation and the Link Bounder software that is said to make reputation management easy.
There is also four weeks of Q&A coaching to get the important questions you have answered.
An exit pop-up on the RepMogul page sometimes gives you the chance to try the first module (the overview) for free. If you don't see it, it's because Ryan Deiss is testing different things to see what works best. It's frustrating but it's also what makes his newsletter so powerful - see Digital Marketer Pro.
I haven't seen a competing training product on reputation management but I have seen organisations with a reputation problem online.
Who Shouldn't Buy Rep Mogul?
The price for RepMogul is low but if you can't afford it, don't buy.
The sales video has a big value build and huge discounts. This is a classic sales technique designed to make you want to buy now. The price will go up in the future but if you're short of cash, I believe you're better off waiting, even if you really like the idea of offering a reputation management service.
Second, if you have a bad habit of buying Internet training products and then not taking action, your personal history suggests that the same thing will happen with RepMogul.
If you're thinking "yes but this is different...", ask yourself some hard questions about why it will be different this time. Yes there is a money back guarantee but only you know whether you can see yourself committing to do what's necessary to succeed.
Third, I fear that RepMogul can be abused and, if it happens a lot, that could bring the entire online reputation management service into disrepute. Used honestly, the service is very valuable and much appreciated by clients when you help to restore their good name online.
But there's the problem of the fireman who liked putting out fires and being the hero so much, that he went around starting them in the first place.
Dishonest scam artists can target good businesses, create malicious anonymous comments online and then pretend to be the cavalry riding to the rescue. In my view, that action is despicable and a complete scam. It's little different from the scum who launch viruses for phishing attacks to steal money from bank accounts.
RepMogul service solves a problem but it's a bit like selling burglar alarms. I wish the underlying problem didn't exist and I'd like the big ripoff sites to outlaw anonymous posts and stop publication if people use fake email addresses.
If anyone has a legitimate complaint, they should have the bottle to use their real name and only resort to the Internet if they've failed to resolve the issue with the business. Bad stuff happens and things don't go to plan but a good company will see the customer right.
However, we live in the real world and have to accept that there are nasty people out there with a grudge (against a person, a business or the world) and honest small business owners deserve protection.
Who Should Buy RepMogul?
If you're already active as a local Internet marketing consultant helping small businesses with SEO, pay per click and social media, then the online reputation management service seems to me to be a natural extension to what you offer.
It is an important extra service you can sell to clients who have suffered from one of these nasty attacks or even as an insurance policy to stop it happening.
Online reputation management is subtly different from usual SEO work that is based around achieving high rankings for buyer-based keywords with clicks going to one website.
Reputation management is about multiple pages on different websites for brand based searches which force the malicious Internet attacks onto page 2 or 3.
I'm surprised that I haven't thought about it myself because I know the reputation problem exists.
Because the work can be done outside of normal business hours, RepMogul seems appropriate for people who want to supplement their income from their day jobs. Just be wary of the high income claims made and reduce your expectations.
You can learn a lot by studying the email promotions from the best marketers which is why I like to keep a record.
The reports that I'm getting back as an active affiliate for Ryan Deiss say that RepMogul has been selling well and I'm seeing a bump in traffic as people land on this blog posting.
SUBJECT: $300 Per Hour Erasing Online Graffiti?
This story might scare the crap out of you, or even offend you, but there is an amazing opportunity deep inside it.
I promise you've never seen anything even remotely like this.
Click here to see the details: RepMogul - affiliate link
If you ever wanted a business where clients literally BEG you to take their money, this is it.
And you get to do a lot of good and make people's lives so much better.
Click the link for the whole story: RepMogul - affiliate link
Talk soon, Paul Simister
P.S. This video can't stay up long for obvious reasons.
He charges them a bundle to clean up their name and what he does is so simple you can learn it in a weekend.
Get this, he makes 5 figures a month JUST from the little guys and he has software that can find 500 of them in about 10 minutes flat.
This is really an amazing business you are going to want to copy.
Click the link below to get the full scoop RepMogul - affiliate link
Talk Soon, Paul Simister
What Do You Think About RepMogul and Online Reputation Management?
If you have views about online reputation management in general and Rep Mogul, in particular, it would be great if you could leave a comment below.
http://businesscoaching.typepad.com/online_profits/2011/12/repmogul-online-reputation-management-with-ross-goldberg.htmlShort Codes Deluxe Wordpress PlugIntag:typepad.com,2003:post-6a00e54eda5912883301539371046e970b2011-11-23T12:08:07+00:002011-11-23T12:13:12+00:00Short Codes Deluxe is a Wordpress plugin that lets you quickly and easily install marketing buttons that help your website to turn visitors into money.Paul Simister, Your Profit Coach
A few days ago I bought the Short Codes Deluxe Wordpress plugin to help improve conversions on websites.
You may think it's strange that someone who has a popular Tyepad blog is buying a Wordpress plugin and especially if you've read some of my earlier blogging posts that effectively say "I love Typepad but hate Wordpress".
They were written a long time ago and I'm much happier now that the technical aspects of Wordpress have been simplified so that a tech dummy can do it. I use Wordpress for squeeze pages (OptimisePress is my preference) and have one big blog Differentiate Your Business running on Wordpress.
What is Short Codes Deluxe?
The plugin lets you install all kinds of Marketer's Toolkit design features to help with conversions very simply and easily.
If I can do it, then just about anyone can do it although the Short Codes Deluxe plugin is a biggie and needs to be FTP'd up to your website rather than using the automatic plugin upload. That made me nervous - anything with FTP does - but it worked fine.
The Short Codes Deluxe sales letter (affiliate link) does any excellent job of showing exactly what you get with Short Codes Deluxe and all the different types of button you can add to your website.
Like...
You Need Short Codes Deluxe To BOOST Your Website Conversions (affiliate link)
There are somethings that I could do without Short Codes Deluxe but it makes it easier. There are others that I don't have a clue how to do with Wordpress as I have no web design skills with html or CSS.
The Different Versions Of Short Codes Deluxe
Short Codes Deluxe has been released in three different versions:
A licence to install on 3 domains
A licence to install on unlimited personal domains
A licence to install on unlimited personal and client domains for website designers and anyone else actively involved in improving website conversions.
I'm not going to commit to the prices because they can change.
If Short Codes Deluxe appeals, click over to Short Codes Deluxe (affiliate link)
http://businesscoaching.typepad.com/online_profits/2011/11/short-codes-deluxe-wordpress-plugin.htmlTraffic & Conversion Blueprint from Ryan Deisstag:typepad.com,2003:post-6a00e54eda591288330153936771cc970b2011-11-22T15:55:33+00:002011-11-22T16:00:32+00:00The Traffic & Conversion Blueprint is a comprehensive 9 module training program from Ryan Deiss on generating traffic and turning clicks to dollars.Paul Simister, Your Profit Coach
Traffic & Conversion Blueprint is a compendium of small training courses from Ryan Deiss and it's currently available as a bonus for buying Subscription Empire (the subject of the Black Friday Bootcamp).
What's In The Traffic & Conversion Blueprint?
These nine courses cover just about everything you need to know about generating traffic and converting interest into money.
The modules are:
Dirt Cheap Traffic (tips on how to get cheap clicks from Google Adwords).
Offers That Crush (how to improve your conversions by tightening up your copy)
The Whale Method (how to maximise your winning efforts by driving focused traffic to these money-makers)
Psychic Sales Design (how to use design tricks to increase conversions)
The Automated Selling Machine (how to use webinars and teleseminars to grow your list on autopilot)
The Triple X method (how to use upsells and cross-sells to earn more from each transaction)
As you can see, Traffic & Conversion Blueprint covers a lot of important issues and the great thing is that improvements will compound.
An Example Of Improving Traffic & Conversion
Imagine you had a website that:
Received 100 visitors per day
Had a 1% conversion rate
And a $50 average transaction value.
That would give sales of:
$50 per day (1 sale at $50)
$350 per week
$18,200 per year
That's not bad at all for a part time income that supplements what you earn from your job but it's not enough to tell your boss to stuff it!
Now let's have a look at what happens if you used the techniques covered in the Traffic & Conversion Blueprint and each key metric doubles
Traffic increases from 100 visitors per day to 200.
Conversions increase from 1% to 2%
Order value increases from $50 to $100.
That now gives sales of:
$400 per day (4 sales at $100)
$2,800 per week
$145,600 per year
That is serious money and shows the benefit of compound growth.
It's not all going to be profit because the pay per click, banner campaigns etc are going to bring costs.
Is these numbers unrealistic?
They will take some effort and testing but $400 from 200 clicks creates an earnings per click (EPC) of $2. Many of Ryan Deiss own offers have an EPC of $4 to $6 i.e. double or triple the example.
Traffic & Conversion Blueprint In The Subscription Empire Offer
The Traffic & Conversion Blueprint has been included in the Subscription Empire offer as a bonus.
I can't promise that Ryan will make the same offer but in the previous $10k in 30 days webinar, he offered a 60 day money back guarantee on Subscription Empire and even said that if you didn't like it, you could still keep your access to the Traffic & Conversion Blueprint.