Online Profits

Exact Match Domains And Affiliate Marketing

2013-06-03T13:31:37+01:00

In 2012 Google hit SEO hard with updates to Panda, the first Penguin algorithm change and action taken against exact match domains.

However, as an affiliate I'm finding that whereas my website used to rank very well for new launches, in 2013, the search pages for new product launches are dominated by exact match domains.

If you don't believe me take a look at what's happening for the Brown Box Formula.

Google Brown Box Formula

Here is what the experts say:

http://moz.com/blog/exact-match-domains-are-far-too-powerful-is-their-time-limited

http://moz.com/blog/the-exact-match-domain-playbook-a-guide-and-best-practices-for-emds

http://www.affilorama.com/blog/google-penalizing-exact-match-domains

http://searchengineland.com/did-googles-search-results-get-better-or-worse-119469

Ezra Firestone Builds A Brown Box Business Before Your Eyes

2013-06-03T09:59:04+01:00

The latest Ryan Deiss promotion is about building an ecommerce business.

He has teamed up with ecommerce entrepreneur on the Brown Box Formula training product.

The Brown Box Formula With Ryan Deiss & Ezra Firestone

Ezra Will Build A Brown Box Business

One of the best forms of prrof is demonstration and in this product launch, Ezra Firestone has promised to build a brown box business to show you how easy it is to do, when you know what needs to be done.

He's going to do it within 7 days with the public goal of making a sale.

He admits that it might not work but he's going to have a go.

And then he will give it away to one of the people who are interested.

My advice is to:

Read the Brown Box Report - you can get it here free (affiliate link)
Decide if building and owning an ecommerce store is something that you could be interested in
If so, watch Ezra demonstrate how it is done.

If it still looks like something that you can see yourself doing to earn money, consider investing in the product.

Take the training, decide if it is really you and if not, get your money back under the guarantee. But if it is you, create your ecommerce store. Work on getting more traffic and improving conversion rates.

Then when it's working nicely, providing you with regular income, think about building another.

Beware of Spam Links For SEO Purposes

2013-05-30T11:46:36+01:00

I don't like what Google has done but we have to live with it.

I thought this article on 17 Types of Link Spam to Avoid on the Moz (was SEOMoz) website was a good read and worth keep access to.

http://moz.com/blog/17-types-of-link-spam-to-avoid

These days I find it easier to link to articles with a new blog than to add it to my never-ending bookmarks.

The Brown Box Formula With Ryan Deiss & Ezra Firestone

2013-05-30T11:22:07+01:00

The latest product launch promotion from Ryan Deiss is called the Brown Box Formula and it's a joint venture with Ezra Firestone.

The Brown Box Report - affiliate link

This product sees Ryan move away from information product marketing to selling real products.

At last you may think. There are only so many people who can earn a good living selling information and developments like the Kindle are reducing the premium priced sectors of the market.

And perhaps the idea of being an "expert" who writes ebooks, records audio and video training programs after doing a massive amount of research fills you with dread.

But of course, you can have an info-product about selling real stuff.

What Is The Brown Box Formula?

The Brown Box Formula is the strategy and tactics that Ezra Firestone has developed, tested and proven for selling physical products online.

Ezra has also brought in other ecommerce experts to share their experience and knowledge with the entrepreneurs who buy this training product.

Is Ecommerce Easy?

If you've tried it or spoken to a friend who has tried it, then you'l know that there are plenty of mistakes you can make while you're trtying to create your ecommerce store and build up the brand reputation.

After all, you are competing with Amazon, eBay and many specialist retail giants.

That could put you off and make you think that it's not for you or it could make you more determined to learn from the people who have succeeded doing what you want to do.

That's the gap filled by the Brown Box Formula.

People Look For Products

When you're selling info-products, you have to create demand for it.

For physical products, people are already buying and already searching.

You just have to turn your traffic skills and copywriting skills to selling physical products.

The Product Launch Process For The Brown Box Formula

I'm sure you are familiar with the product launch process where how to information is provided to help you to see that what initially looks difficult (if not impossible) can be done if you know the secrets of success.

The same thing is going to happen here so look out for the first free report, cunningly titled the Brown Box Report.

The First Email With The First Report

How DUMB is a brown box? [Free PDF]

Hey,

People love Brown Boxes. To the tune of $260 billion sold each year.

Click to find out why:

Pdf report on selling brown boxes on the Internet - affiliate link

It’s true. They just love coming home to find a little brown box waiting on their doorstep.

Ezra Firestone, a 7 figure e-commerce success wants to share with you why understanding this can make you a lot of money.

Boring Brown Boxes are the key to creating a thriving online business.

A REAL business that can be YOURS.

He's giving away a FREE PDF report that lays it all out for you, but not for long.

Grab your copy, I'm reading it now:

Get the report - affiliate link

Best,

Paul Simister

P.S. - Don’t believe in the power of the brown box? Ask yourself how YOU felt the last time you came home and found a little brown box waiting for you? Yep, you can leverage that same feeling to build your future online.

The Brown Box Business Building Challenge

In the short video before you download the report, the guy says that he will build an ecommerce business before your eyes.

If you've ever wanted a real products business on the Internet, I recommend you make the time to watch his progress. Even if you don't buy the training later on, I think you will learn a lot.

Is The Brown Box Report Worth Reading?

The subtitle of the report is...

"How to Get Amazon, eBay, Overstock, Sears, Etsy and Google Shopping to Build You an Online Business – and Pay You During The Process"

That makes it clear that you are leveraging other websites rather than trying to do everything on your own.

The basic messages are:

Selling info-products is an iffy business, selling real products is more fulfilling (except of course that Ezra and Ryan are selling an info-product here).
Customers love to buy stuff and it's exciting to receive new things.
There's little slick persuasion needed for selling things that people want to buy (not sure about that one you don't buy from every ecommerce store you visit, do you? However I do buy a lot of things online.)
An ecommerce business is one that you can be proud of when you tell your Mum and Dad, friends and family what you do for a living. (It certainly feels more real than saying you sell ebooks on breeding hamsters but let's not underestimate the pride in being seen as an expert.)
You will be wanted by people who make or import products.
You're building a real business and not one linked to your personal brand and reputation. You can sell it if you get tired of it and want to move on to another challenge.
Online shopping has been growing for years and is expected to continue to take business from the shopping malls and high streets of the world.
People are no longer afraid of buying on the Internet.
There are plenty of channels you can use to put your offers in front of customers - think eBay, Amazon, Google Products and many more. This can be that you can do this wothout a website although Ezra recommends that you have your own Internet property as well.
There are only four steps - find products to sell, get a platform to sell from, get traffic, add value to customers.

The report ends with a tease:

"Do you know the 5 secret words to get any manufacturer to give you their rock bottom wholesale price and treat you like a million dollar buyer in the process?"

The answer is in the next free report from Ezra.

Is the report worth reading?

Yes if you're interested in having a brown box ecommerce store.

Does it deliver on the subtitle?

No I don't think it does. I was expecting to get tips to help traditional product businesses to sell through the giant websites and they didn't appear.

It spends most of the time selling you on the opportunity.

I think that's OK. You need to get involved in the launch process, even if you want to do it yourself rather than buying the Brown Box Formula training product. This is a report to read now and not leave it as just general reference material to read sometime.

Get the report - affiliate link

Beware Of Brown Box Formula Reviews

I hate it when affiliates try to con people.

This is a brand new product.

I've been a very successful, award winning affiliate for Ryan Deiss in the past and had the opportunity to review the product to write a detailed guide to how it's for and who it's not for.

Not this time.

Who Shouldn't Buy This Info Product

The marketing is usually compelling for these product launches.

Each and every one of them sound like a great way to make a lot of easy and quick money.

I think you should be sceptical and go into it with your eyes open.

If you keep buying training products and you don't do anything with them:

You don't consume the product by watching the videos or listening to the audios: or
You learn but you don't earn because you don't take action

I think you need to think very carefully before you waste more money. Ask yourself what is different this time? I believe some people aren't cut out to work for themselves.

To be a business owner and entrepreneur, you need to be a self-starter, ready to make decisions and take the initiative. Employees are usually told what to do or at least have goals set for them, even if how they accomplish the goal is left up to them.

Business owners have to take responsibility and take action.

Creating an ecommerce store is another way to use your Internet knowledge but if you've tried and failed with info-products and selling local Internety services, why do you think you will suceed this time?

You don't have to tell me but I think you do have to answer the question for yourself. Imagine your wife or husband asked that question. What would you say?

If you pass that test, I think you should also be aware of the opportunity seeker / business vision issue.

This is what made Rich Schefren famous and successful with his first free report, the Internet Business Manifesto (affiliate link).

I would be vary wary about buying the Brown Box Formula at the moment if you don't feel drawn to any particular product types and niches.

The more vague about the type of products you want to sell, the more I'd worry. The clearer you are, the more I'd think that you're likely to press ahead.

I was listening to Ezra and he's set up about 30 store websites. You don't have to stay in your starting niche market but I think you need to be clear on where you'd like to start.

Who Should Buy The Brown Box Formula

If you want to build an online business that you're proud of and which you can easily explain to friends, family and associates because it sells real, physical products, then this could be for you.

If you've bought info-products in the past and you have good traffic generation and copywriting / conversion skills but you don't have the enthusiasm to create and sell an info-product yourself, then ecommerce could be the answer.

It's partly going to depend on the guarantee. Because it's a new course, I can't confirm how good it is.

I trust Ryan Deiss based on his past products with other JV partners and I don't believe that he'd risk his reputation selling cr*p.

Can You Find A Niche Market To Differentiate Yourself?

The Internet is the biggext connector o customers with suppliers.

It is a huge global market and that brings the advantage of making tiny niches profits with specialist demand from all of the world (The Long Tail) there has never been anything like it for creating price competition.

You just have to look at the Amazon marketplace for commodity products like books, CDs and DVDs. There are plenty of people who will shave a few pence off the existing lowest price and eat into their profit margins.

Ultimately the only profit is from the post and packaging charge.

Can you find a specialist niche that will avoid the worst of the price competition?

Ezra himself has had big success selling mullet wigs. It's not a market that I'd have thought about but if you're going to an 80s party, it might be right for you.

My Overall Thoughts On The Brown Box Formula

This is on the idea rather than the considered deliberation of having reviewed the course. Remember it is new so you shouldn't trust people who in June 2013 are making big claims.

I very much welcome the focus on selling real products on the Internet although I don't think:

It's going to be easy... although if you're persistent and it works, you can make a good income.
You're going to have to create something special with a reason for people to come back and buy again.
You will have to deal with the issues of customer service, delivery and sending products overseas.

Google Penguin 2.0 Bites May 22, 2013

2013-05-23T11:04:38+01:00

The world of SEO changed for me on the night of April 24 2012.

That was when Google introduced its first Google Penguin update and devastated my traffic from organic searches.

Previously algorithm changes had been good for me because I try to create good content (most fo the time). And I haven't done much dodgy link building or at least, that's what I thought.

13 Months Later Google Penguin 2.0 Is Here

Google's Matt Cutts warned us that Penguin 2.0 was coming and on May 22 2013, it was unleashed.

From the SEO blogs I've seen so far, there is some whinging.

Its too early for me to comment.

I gave up tracking my position in the SERPs for particular keywords years ago.

All that matters to me is traffic.

Did I get the click or not?

The word from Google is

"About 2.3% of English-US queries are affected to the degree that a regular user might notice."

The original Penguin update in April 2012 affected about 3.0%.

The cynic in me says that only 3% were getting any significant traffic from Google then and the number is less now.

Are The Search Results Better?

I want Google to clamp down on black hat SEO that I'm much too squeamish to try. What I'm not so keen on is when they hit me where it hurts when I'm trying to use common sense to make pages relevant and to focus attention on those best quality pages that I've spent a lot of time creatying great content for.

My criticism of the first Google Penguin update was that the search results were terrible.

>>> How Bad Is Google Search After The Penguin Update?

One of my test phrases is Uncertainty Syndrome - this was the title of a free Rich Schefren report to promote the Guided Profit System.

For some reason I checked it and everything pointed to sick building syndrome.

After Penguin 2.0, the SERPs look better.

I'm ranked at #5n or #6 depending on whether I use Google.com or Google.co.uk behind an exact match domain, Rich Schefren's own website and an Amazon book on Sick Building Syndrome and the Problem of Uncertainty.

I worry about the Google search results.

I want traffic but I also want to find quality websites.

Is Google Search Broken To Boost PPC?

The first penguin update was so dramatic, I queried their motives.

I also have concerns at the issue of penalising websites for bad linking creates the opportunity for negative SEO.

Negative SEO & The Google Disavow Links Tool

We want to concentrate on creating good quality content rather than worrying about detecting malicious linking campaigns.

What The SEO Experts Have To Say

I'll bring you the most informative articles I read about the effects of Google Penguin 2.0 and how you can recover from it.

SEO After Google Penguin

2013-04-03T10:11:09+01:00

I've read a lot of rubbish after the Google Penguin update created havoc for most people who had used search engine optimisation (SEO) techniques to get webpages and websites ranked.

Google shifted the line between white hat and black hat SEO and effectively now penalises anyone for optimising too aggressively.

The problem is that what Google thinks is over-optimisation and what the SEO-informed person does is entirely different.

I read the book, SEO 2013 & Beyond by Dr Andy Williams and thought it talked a great deal of sense.

You can read my review of SEO 2013 & Beyond on my Business Books Blog.

I expect the Google algorithm to continue to develop because I don't think the 2012 versions of the penguin update have the balance right. As is often the case, there has been an over-emphasis away from deliberately optimised pages.

My view is that if someone uses SEO, they want the page to be read. Some sites may be prepared to deliver crap content to the readers but the majority want the reader to land on the page, read and then follow the call to action. That doesn't happen when the website is extremely poor quality.

The book might not have the entire answers for the future of SEO after Google Penguin but I recommend you read SEO 2013 & Beyond by Dr Andy Williams.

Amazon Fee Increases Hurt Small Businesses

2013-03-29T07:17:02+00:00

Given the difficulty of having ecommerce websites to rank well in Google, I have thought that it makes sense for many to use the giants eBay and Amazon to help.

Unfortunately Amazon Marketplace traders will have to pay much higher fees in the UK and Europe from April 4, 2013.

See Guardian article, Telegraph article, Independent article

Amazon Marketplace - Good For Customers, Good For Market Traders And Good For Amazon

As a loyal customer of Amazon, I welcomed the growth of the marketplace facility because, as far as I was concerned, it kept the Amazon offers honest and stopped them abusing their vast Internet power (see suppliers bargaining power).

I also thought it was an excellent way for ecommerce websites to get more eyeballs on their offers. This is an essential element in the growth of any small business (see The Six Steps Profit Formula Report).

Such is the dominance of Amazon and eBay, many consumers don't even both with a search engine when they want to buy, they go straight to their preference website and use its search facility to find the offers.

If ecommerce stores aren't on one or both, they miss out on many of the buyers.

It was also good for Amazon because they earn a small fee and increase the range of products offered. I've read that nearly 40% of trades have been done with Marketplace suppliers.

The Impact Of The New Amazon Marketplace Fees

It appears to me that this might be good for Amazon but at the expense of customers and Martplace traders. Ultimately it may even be bad for Amazon.

Let me explain.

If you're a marketplace trader, what are you going to do:

Still list at the old prices?
Still list but increase the selling price to recover the fee (bad for the consumer)
Stop listing and therefore miss out on sales

It seems to me that the preferred option is going to be the second one although competitive rivalry may nudge prices down slightly although Amazon has always been high competition, low margin business because the lowest price / good service offer wins.

That may tilt the balance back in favour of Amazon's own goods on offer or it may mean that Amazon becomes a more expensive place to shop than eBay.

eBay already has lower fees than Amazon and pays its suppliers faster through Paypal.

This could mean that consumers start switching away from Amazon which turns two losers and one winner into three losers.

What Do You Think?

I'd like to know what you think about this increase in Marketplace fees so please leave me a comment.

eCommerce Info-Products

The Brown Box Formula With Ryan Deiss & Ezra Firestone

Spelling Checks On Typepad Blogs

2013-03-22T10:09:01+00:00

I'm getting frustrated with my Typepad blog as I spend more time using Wordpress. It used to be the other way around.

My niggle at the moment concerns the spell checking facility in Typepad.

Something on my PC highlights mis-spelt words in just about very other application I use and I've got very used to looking for the highlighted items and correcting them.

But with Typepad, nothing is highlighted and when I click on the spell checking menu item, it works briefly and then turns itself off.

That's irritating because you don't notice when it's on and then goes off.

I'm using Firefox.

I did a Google search on spell checking Typepad blogs and I'm told that if you look at the html version, then Firefox will highlight mis-spellings.

I guess that's better than nothing but I do find it irritating.

Free Traffic Loophole Report from Ryan Deiss

2013-03-22T08:46:08+00:00

In this free report for the Authority ROI product launch, Ryan Deiss is sharing his thoughts on how to get more traffic to your blog that goes against the conventional wisdom.

The report is called the Free Traffic Loophole report and it builds on the contents of the previous report, Authority Hacks.

Free Traffic Loophole Report - affiliate link

Before I tell you my thoughts on the report and whether it's worth reading, I'll let you see the email that affiliates have been asked to send out. Remember it's always good to study how other people market to see what you like and what you don't like knowing that Ryan's stuff usually converts extremely well.

Unlike other people, I don't hide the fact that I'm an affiliate so I'll get paid if you buy after clicking through. I hope you appreciate the honest approach rather than one based on hiding the real situation.

Promoting The Free Traffic Loophole Report

Here is the first recommended email:

Subject: The BIGGEST Traffic Strategy Mistake You Can Make (and What to Do Instead)

Hey,

When it comes to traffic generation, one of the hottest and most talked about methods
is the all-mighty guest post.

See why it's a bankrupt model here ( the Free Traffic Loophole Report - affiliate link)

The concept itself seems simple enough:
-    Contact high traffic blogs and give them an article they can't resist
-    Ask them to publish your article with a link back to your site
-    Traffic comes swarming to your site as a result

Sounds glamorous, except there's ONE problem...it rarely (if ever) brings the MASSIVE increase in traffic you expected to receive! Sorry, but if guest posting is our
"bread and butter" of traffic generation, you're doing it all wrong.

Seriously - just sit back and think about all that time you've invested, only to get a click or two back to your blog. It's NOT worth your time. My friend Ryan Deiss realized the same thing when he first started tackling guest posts...his results were absolutely terrible!

Get a copy of the report he wrote after flushing thousands away on the wrong plan:
(Free Traffic Loophole Report - affiliate link)

And believe me, he was doing everything the way that it was "supposed to be done". He was fed up, and I don't blame him! All of that time and money went straight down the drain.

That's when he got a wild idea...

He decided to turn the traditional "guest posting" model upside down and test a new method, and let me tell you, the results were GROUNDBREAKING!

Click Here to See the NEW Guest Blogging Method That Caused a Traffic EXPLOSION

It's a revolutionary idea that challenges the original "guest blogging" model, completely turning it on its head! Just implement a few simple steps and you will be blazing your way on a path to becoming an AUTHORITY in YOUR market.

It really is that simple...

Get his "Free Traffic Loophole" Report Now, while it's still free
(Free Traffic Loophole Report - affiliate link)

Don't make the mistake of doing guest posting the way you *think* it's supposed to be done, unless you want to feel the heartache, frustration and disappointment that comes with it.

Grab Your FREE Secret Traffic Method Here
(Free Traffic Loophole Report - affiliate link)

Catch you on the inside,
Paul Simister

What Do I Think About The Free Traffic Loophole Report

Is the report worth reading?

Yes. Ryan Deiss is an extremely successful Internet marketer and it's always worth giving his free materials some attention.

The idea will appeal to people who don't like writing.

Ryan goes into detail on how to implement this idea although you will be wondering how is this method free?

If you're a blogger or you want a blog to promote your business, you should read the report because it will make you question how you've been working.

Free Traffic Loophole Report - affiliate link

There is some hype here.

I've always thought it makes more sense to publish content written by other people than it is to try to hawk by content out to other blogs.

And I'm surprised that many other people don't think the same because creating enough content is a big challenge, both in terms of ideas and time.

There Are Two Types Of Authority

Let's cut straight to the chase.

There are two types of authority and you need to decide which you are aiming for:

An authority blog
Personal authority

These aren't mutually exclusive but to get both, you need to work harder than you would to only achieve one or the other objective.

If you want an authority blog, you want to bring in original content and publish it on the blog.

If you want to build personal authority, you need to be publishing your articles on other people's blogs.

Who are you doing this for?

You or your target audience?

Is it most important that your audience is exposed to the very best ideas in your niche? If so, bring in guest writers and then use the popularity of the blog to boost your own profile.

Or is it most important that your particular ideas are exposed to the widest possible audience. This is more about you and your reputation than your readers. get your contents on other websites.

What Do You Think About The Free Traffic Loophole Report?

I'd like to know what you think about the report and this issue of who should be the writer and who should be the publisher.

The Authority Hacks Report

2013-03-18T10:29:13+00:00

Authority Hacks is a new report that explains what's wrong with the current methods for blogging and how to put it right.

It's written by Ryan Deiss and his Digital Marketer team and it's free to download. It is of course leading to the launch of some new training about creating blogs that are authority sites in a niche market called Authority ROI.

Authority Hacks - affiliate link

My advice is to get the report and read it. Don't be worried about the product launch issues. If it gets too heated and it's more trouble than it's worth, you can unsubscribe. I am an affiliate but you should only buy if you believe this training will make a big difference to your success.

Here is the "official email" to promote the Authority Hacks report. I'll tell you what I think further down.

SUBJECT: How to HACK Google Authority [FREE 26 pg. PDF]

Hi,

My friend Ryan Deiss just released a FREE PDF report called "Authority Hacks" that is sending shock waves through the entire digital marketing community.

Here is a temporary link to get it FREE:

Authority Hacks report - affiliate link

This is how you can stop tricking Google and just give them what they want.

According to Ryan's report:

·      Blogging is DUMB
·      Free ENDORSED traffic is easy
·      Not selling will make you more money
·      Your sites could sell for MILLIONS
·      You can do it over and over again

And he shows TONS of proof in this 26 page report that you simply CAN'T argue with.

Go get your copy now!

Click Here => Authority Hacks report - affiliate link

I'm reading it right now.

Talk Soon,

Paul Simister

P.S. Ryan has two other free gifts you get with the report if you grab it right now.

P.P.S. What would you do if 1000 other authority website owners would promote you and your site?

You are about to find out how to make that happen.

Go grab this report NOW!

Click Here => Authority Hacks report - affiliate link

What Happens When You Click On The Link

You will be taken to a Facebook page.

It seems that the launch will be done through Facebook and I groaned when I heard about that idea.

I hate Facebook. I guess I'm the wrong age or something.

Fortunately you don't need to login or any of that stuff. At least I didn't.

The page looks like a fairly normal squeeze page.

and when you've typed in your email address, you'll be taken away from Facebook to the authorityRoi website.

You'll see a 2 minute video from Ryan Deiss explaining why he thinks blogging is broken.

Ryan says that it's broken because last year, his company made a big effort at content marketing with blogs but it didn't work.

At least not as well as he wanted for the effort that blogging takes.

You can download the report immediately blow the video.

The Authority Hacks Report Review

The report tells the story of Ryan Deiss's experience in a new market niche where he wasn't known with a website - SurvivalLife.com.

Ryan then goes on to talk about three big issues:

Switch from a clean to cluttered website design.
.
Yes it's counter-intuitive but if you read what he says, it will make sense and it's proven in the real world of retailing.
.
Stop blogging... start editing
.
He argues that authority comes from accumulating great content and not just creating it. Many of the most popular websites in the world feature multiple writers but the blog, and the blog owner has authority
.
Stop Driving Traffic Away From Your Website
.
Don't go for a little easy money by selling banner ads but aim to build an email list.

I think all those comments make sense and if you're a blogger and you're not getting the rewards that you expected, I think the Authority Hacks report is well worth reading.

Authority Hacks - affiliate link

How Different Is The Basic Message?

I suspect the answer to this question depends on where you are and how closely you watch Ryan Deiss.

If you've been following the launches like Subscription Empire, Inbox Empire and Digital Marketer Labs, you'll see some recurring themes.

Let's cut away any hype.

What People Want

What people want is to get advice from people they can trust.

That comes in two forms and I'll use the medical profession to show you the value.

The general practitioner who knows you well and can help direct you to more specialised help when needed. This person has a wide but shallow knowledge about a lot of things.
The specialist consultant who has a very deep knowledge about a very small topic. This person is great if you have that condition but of little value if you don't.

In your blogging, you need to decide if you want to be the general practitioner or the specialist.

In my Online Profits blog (the blog you're reading) and my Business Coaching blog, I've taken the GP role.

My role is to point you to the best sources of information and I'm happy to feature great content from guest bloggers. I'm not trying to present myself as the expert.

In my DifferentiateYourBusiness.co.uk blog, I've taken the role of the specialist because it's in this area that my deeper interest and knowledge lies.

On this blog, I've rarely used guest bloggers because I want to establish my expertise and authority.