Online Business Woman

The future of social media as seen through its past

This new world of social media consciousness can be one of the greatest development of our time. If in the end we recognize the merit and skills of those who manage our communities, small, large and...

discovering and dissecting today's social media revolution

The biggest social media mistake to avoid

Not all social media development efforts are destined for Facebook greatness, but by not losing site of the needs of social media users -- particularly their need to feel heard and listened to -- a...

discovering and dissecting today's social media revolution

Leadership and social media; or, leadership by “big stick” principle

In a world increasing enamerd with gilded realities, today's leader appears to be the one with the highest Google rank, previously known as the loudest voice or the biggest stick.

discovering and dissecting today's social media revolution

Middle-aged women in an online world - survey results

A survey of nearly 100 respondents recently asked the question "how do you see middle-aged women online?" The results were intruiging; many respondents indicated that the term "middle-aged woman"...

discovering and dissecting today's social media revolution

International Ada Lovelace Day - Why I admire IT gal Sandra Lerner

Until recently women's contributions in technology, among other industries, had often gone unnoticed. Today, with the advent of Web 2.0 and social media revolutions, a new world of tech savvy women...

discovering and dissecting today's social media revolution

Does ‘Social Media’ also mean ‘Not a Real Business’?

Ever since I began announcing to family and friends that I would be moving to San Francisco for a social media position I’ve been getting this tired old phrase, “why do you have to move,...

discovering and dissecting today's social media revolution

The potential perils of social media, and what that means for our Republic

Given all the hype about social media and its advantages and opportunities for a "new generation" of technology users one has to wonder - for every positive, there must be a correlating negative...

discovering and dissecting today's social media revolution

An example of extremely effective social media marketing

It seems that these days my teen age children teach me more than I teach them. As the Internet grows, and their interactivity with applications and games online grows with it, they run across...

discovering and dissecting today's social media revolution

Monetizing social media business needs

How much is one Twitter follower worth? In the race to be the best at monetizing social media applications many creative ideas are coming out of the woodwork. One of them, developed by the folks at...

discovering and dissecting today's social media revolution

Small business social media marketing - what is it?

Many are fairly comfortable with the Internet and how to find information they need online, but when it comes to marketing in a social media world they are at a loss. Many of my clients admit that...

discovering and dissecting today's social media revolution