Online eMarketing.org

How to find List of Link Directories

2011-12-28T00:09:00.000-08:00

Below is the Tips to Find Directories, Websites to List/Add Your Website. That I use when I'm trying to find links or a place related to my keyword(s).

These are the searches I do:

Replace "your keywords" with words that your site is targeting.

"Suggest link" +"your keyword(s)"
"Suggest a link" +"your keyword(s)"
"Suggest site" + "your keyword(s)"
"Suggest a site" + "your keyword(s)"
"Suggest URL" +"your keyword(s)"
"Suggest a URL" +"your keyword(s)"
"Suggest an URL" +"your keyword(s)"
"Add link" +"your keyword(s)"
"Add a link" +"your keyword(s)"
"Add site" +"your keyword(s)"
"Add a site" +"your keyword(s)"
"Add URL" +"your keyword(s)"
"Add a URL" +"your keyword(s)"
"Add an URL" +"your keyword(s)"
"Submit link" +"your keyword(s)"
"Submit a link" +"your keyword(s)"
"Submit site" +"your keyword(s)"
"Submit a site" +"your keyword(s)"
"Submit URL" +"your keyword(s)"
"Submit a URL" +"your keyword(s)"
"Submit an URL" +"your keyword(s)"
"favorite links" +"your keyword(s)"
"recommended links" +"your keyword(s)"
"cool sites" +"your keyword(s)"
"cool places" +"your keyword(s)"
reciprocal +"your keyword(s)"
directory +"your keyword(s)"
directorys +"your keyword(s)"
directories +"your keyword(s)"
exchange +"your keyword(s)"
resources +"your keyword(s)"
links +"your keyword(s)"
"your location" +"add url"
"your location" +"suggest a site"
"your location" +"submit site"
"your location" +links
"your location" +"reciprocal links"
"your location" +directory

How to set up Ads Campaign on Linkedin

2011-08-11T22:33:00.000-07:00

LinkedIn Ads Guide

120 Million Professionals uses Linkedin worldwide among them 7.9 Millions are business decision makers.

Before telling you how to get up ads on linkedin, it is very important to know how beneficial it will be for your business to run ads on linkedin. So let’s see that first.

Why I like linkedin ads is because you can reach professional by Job title & function wise. You can find your target audience through -

Job titles & function
Industry & Company size
City and Country
Seniority and age
LinkedIn Groups

Click “Start now” to set up Campaign -

Fill the campaign Details -

First field you need to fill is ad campaign name – give a name to your campaign

Next, you need to create ads which will be displayed; you can create up to 15 variations. You need to put the ad destination, if you want linkedin professional to reach to your website then put your website URL or if you have a page on linked in you can direct your audience to that linkedin page.

Add an image & write title for your ad & provide 75 character descriptions for the ad, your title & description must be catchy so that it is visible on the page & maximum professionals can find it, at the same time your message on ad must be very clear so that you attracts clicks which are more fruitful & save on the cost, in short you must optimize your ad copy.

Once you are done with ads, click next and you will reach to the page where you need to select your target audience.

Select your Target audience -

You can select your target audience city wise, company wise, industry wise or turnover wise. You can also select you audience by Job title, Job function, group, gender and age.

Choose you daily Budget -

Under campaign options you can choose how you want to show your ads, there are two methods first is pay per click second is pay per 1000 impression. Now it’s your call which option you want to go for. I would suggest you should try both examining their results and then taking a final call.

Now you need to set daily budget, minimum budget limit is $10 and select the duration for which you want to run your ads.

Make Payment -

Provide your billing details & credit card details. Linkedin Ads activation charges are $5 which is one time set up fee.

And you are all set with your ad campaign. Do share with us the experiences of setting up your own Ad campaign. Adieu until next time

Can Shared Hosting Lead to Google Penalty?

2011-07-06T00:32:00.000-07:00

Image via Wikipedia
You must have heard term "bad neighborhood" being used in link building for getting links from low quality websites. The same concept can be very relevant here also in shared hosting, where you don’t choose who will be your neighbor. Sharing an IP address which is common in shared Hosting can be very harmful for websites if any bad reputation website is there in your sharing network.

If search engine blocks a particular IP of shared hosting all the websites will stop showing in Search engine results including yours; than blaming the hosting provider will not help.

You may guess Google penalty; if the rankings of your website goes down significantly without any notification from Google. Google’s guidelines are broadly separated into three areas: 1. Design and Content, 2. Technical Guidelines and 3.Quality

One has to take care of all the three guidelines in order to be in good rankings. So there are full chances that in shared hosting you may get penalized for bad neighborhood but then you can always change your hosting however this time don’t make the same mistake of choosing the wrong hosting service. It would be great if you can afford a dedicated hosting package for your website because it will pay you back in long run with getting good rankings with the help of right SEO.

If you can’t afford a dedicated hosting, make sure you check the IP & check your neighborhood and ask your hosting provider that how many sites have hosted on the same IP; also check if hosting company has any guidelines or policy to deal with explicit content.

All these small steps can save your rankings & Online business.

Also Read -

Stop Words ignored by Google - Search Engines

2011-07-02T11:22:00.000-07:00

Image via CrunchBaseGoogle does not consider words which are extremely common in usage to speed up search results or to save disk space. These words are known as "Stop Words".

Below is a list of words ignored by search engines:

a
able
about
above
abroad
according
accordingly

across
actually
adj
after
afterwards
again
against
ago
ahead
ain't
all
allow
allows
almost
alone
along
alongside
already
also
although
always
am
amid
amidst
among
amongst
an
and
another
any
anybody
anyhow
anyone
anything
anyway
anyways
anywhere
apart
appear
appreciate
appropriate
are
aren't
around
as
a's
aside
ask
asking
associated
at
available
away
awfully
b
back
backward
backwards
be
became
because
become
becomes
becoming
been
before
beforehand
begin
behind
being
believe
below
beside
besides
best
better
between
beyond
both
brief
but
by
c
came
can
cannot
cant
can't
caption
cause
causes
certain
certainly
changes
clearly
c'mon
co
co.
com
come
comes
concerning
consequently
consider
considering
contain
containing
contains
corresponding
could
couldn't
course
c's
currently
d
dare
daren't
definitely
described
despite
did
didn't
different
directly
do
does
doesn't
doing
done
don't
down
downwards
during
e
each
edu
eg
eight
eighty
either
else
elsewhere
end
ending
enough
entirely
especially
et
etc
even
ever
evermore
every
everybody
everyone
everything
everywhere
ex
exactly
example
except
f
fairly
far
farther
few
fewer
fifth
first
five
followed
following
follows
for
forever
former
formerly
forth
forward
found
four
from
further
furthermore
g
get
gets
getting
given
gives
go
goes
going
gone
got
gotten
greetings
h
had
hadn't
half
happens
hardly
has
hasn't
have
haven't
having
he
he'd
he'll
hello
help

hence
her
here
hereafter
hereby
herein
here's
hereupon
hers
herself
he's
hi
him
himself
his
hither
hopefully
how
howbeit
however
hundred
i
i'd
ie
if
ignored
i'll
i'm
immediate
in
inasmuch
inc
inc.
indeed
indicate
indicated
indicates
inner
inside
insofar
instead
into
inward
is
isn't
it
it'd
it'll
its
it's
itself
i've
j
just
k
keep
keeps
kept
know
known
knows
l
last
lately
later
latter
latterly
least
less
lest
let
let's
like
liked
likely
likewise
little
look
looking
looks
low
lower
ltd
m
made
mainly
make
makes
many
may
maybe
mayn't
me
mean
meantime
meanwhile
merely
might
mightn't
mine
minus
miss
more
moreover
most
mostly
mr
mrs
much
must
mustn't
my
myself
n
name
namely
nd
near
nearly
necessary
need
needn't
needs
neither
never
neverf
neverless
nevertheless
new
next
nine
ninety
no
nobody
non
none
nonetheless
noone
no-one
nor
normally
not
nothing
notwithstanding
novel
now
nowhere
o
obviously
of
off
often
oh
ok
okay
old
on
once
one
ones
one's
only
onto
opposite
or
other
others
otherwise
ought
oughtn't
our
ours
ourselves
out
outside
over
overall
own
p
particular
particularly
past
per
perhaps
placed
please
plus
possible
presumably
probably
provided
provides
q
que
quite
qv
r
rather
rd
re
really
reasonably
recent
recently
regarding
regardless
regards
relatively
respectively
right
round
s
said
same
saw
say
saying
says
second
secondly

see
seeing
seem
seemed
seeming
seems
seen
self
selves
sensible
sent
serious
seriously
seven
several
shall
shan't
she
she'd
she'll
she's
should
shouldn't
since
six
so
some
somebody
someday
somehow
someone
something
sometime
sometimes
somewhat
somewhere
soon
sorry
specified
specify
specifying
still
sub
such
sup
sure
t
take
taken
taking
tell
tends
th
than
thank
thanks
thanx
that
that'll
thats
that's
that've
the
their
theirs
them
themselves
then
thence
there
thereafter
thereby
there'd
therefore
therein
there'll
there're
theres
there's
thereupon
there've
these
they
they'd
they'll
they're
they've
thing
things
think
third
thirty
this
thorough
thoroughly
those
though
three
through
throughout
thru
thus
till
to
together
too
took
toward
towards
tried
tries
truly
try
trying
t's
twice
two
u
un
under
underneath
undoing
unfortunately
unless
unlike
unlikely
until
unto
up
upon
upwards
us
use
used
useful
uses
using
usually
v
value
various
versus
very
via
viz
vs
w
want
wants
was
wasn't
way
we
we'd
welcome
well
we'll
went
were
we're
weren't
we've
what
whatever
what'll
what's
what've
when
whence
whenever
where
whereafter
whereas
whereby
wherein
where's
whereupon
wherever
whether
which
whichever
while
whilst
whither
who
who'd
whoever
whole
who'll
whom
whomever
who's
whose
why
will
willing
wish
with
within
without
wonder
won't
would
wouldn't
x
y
yes
yet
you
you'd
you'll
your
you're
yours
yourself
yourselves
you've
z
zero

So keep these words in mind when you are writing a copy for your website or doing a Keyword Research in SEO.

Habitat Twitter Debacle - Part 2 | A case study in ORM

2011-06-21T04:00:00.000-07:00

Habitat’s Apology:

Habitat deleted the offending tweets after users expressed their outrage, and replaced them with generic tweets, to cover up its tracks. On 24^th June 2009 Habitat put up a apology on Twitter.

The essence of the apology being that Habitat pushed all the blame aside, by saying that; it had not authorised the usage of ‘top trending topics’ hashtags. Habitat even went forth to say that it was shocked when it discovered the hashtag mis-handling and; that this was totally against their communication strategy.

This apology by Habitat lead to speculation as to whether the error was committed at Habitat’s end or did its PR agency mess-up? To clear up the air Habitat did tweet that the hashtags were not uploaded by any agency. So this squarely put the blame on Habitat, and its PR staff.

(image courtesy Inquisitr)

To add to this, Habitat put all the blame onto an unnamed ‘over enthusiastic internist’ and washed off its hands from the entire incident

(image courtesy Socialmediatoday comments section)

This further lead to a media outcry, where it was debated whether the action of Habitat’s own staff was its own responsibility or not, and if the company lacked enough resources to train its employees.

(image courtesy Socialmediatoday comments section)

All in all Habitat’s apology was very poorly done.

Damage Done:-

All evolving technology has its own flipside, and while the tweets served to damage Habitat’s brand image, the caching qualities of Twitter Search, ensured that the offensive tweets were lived long enough to capture the evidence. Apart from this the damage that had been done was strong and sustainable. Though Habitat deleted the offending tweets from its own account, the various tweets about its wrongful actions and retweets about the same were there to stay.

Today if you check up Twitter search for HabitatUK you won’t find the offending tweets on its account. But the numerous tweets and retweets done by enraged customer are still alive and right there for any user to see.

Furthermore this story was picked up by various media channels, like Social Media Today. Guardian , Sky News etc. This brought further focus to Habitat’s debacle and made its callousness know to the world.

How Habitat could have saved Face:

First things first, Twitter is a public medium, so a public apology is must. To this front Habitat was good when it issued a public apology via its Twitter account, the quality of the apology was altogether different matter. Blaming interns for the fiasco is in very poor taste.
Twitter offers individual reach, Habitat should have had individually apologized to those users who were forthcoming about their disappointment in the brand’s management. Such apology would had felt personal and would had gone a long way in building customer trust.
Everybody loves a good discount. As an act of appeasement Habitat could have offered Twitter users a special discount/ hold special sale for them… something on similar lines. To make its apology more solid and tenable.
This entire fiasco was based on wrong perception of social media by Habitat. Since it had already erred, it would had been prudent for Habitat to include users in improvising its Twitter account. Asking users for their feedback and what kind of stuff would they like on Habitat’s Twitter page would have been very productive for the company.
Habitat could have worked with its PR agency to minimize the damage done by this Twitter debacle and work on generating more positive PR. Even today a Google Search about HabitatUK Twitter generates page after page of links describing its Twitter debacle.

Learning’s from this Debacle:

To err is human, but so also is to accept the mistake, take its responsibility, apologize for it, set it right and ensure it’s never committed again. So whenever faced with a social media mistake, act sure and swift. Apologise and accept your shortcomings. People forgive you if you say you are sorry.
Use Twitter for what is meant. Twitter is a social media platform; it’s used for interaction and engaging. Corporates should use it for the same. Merely advertising on Twitter is waste of vast potential of this platform.
Engage, and converse. Advertising is a by-product, keep focus on reaching out and connecting to your users/ customers.
Have a strong, clear and precise marketing and sales strategy in place. Ensure that you have covered ‘Social media thoroughly in your marketing strategy’.
Be in control of your marketing message. Habitat in a perfect example were using internal marketing agency, clearly messed up royally. And in case they were using a external agency they surely did a poor job in selecting one; which committed such a gaffe.
Do not outsource your ‘Social networking’ it’s your chance to connect to the customers, do it personally. Do not treat this platform as advertising medium, it’s much richer. Do not debase it by using it as a mere billboard.
Take full responsibility of your PR and its action. Explicitly write down your PR contract, and be very clear about what you authorize and what you don’t. Ensure there are enough ‘check-point’ in the system; so that only the best reaches your customer.
Be transparent and be there. You need to be fully aware of what’s being said and assume full responsibility. You are answerable to your stakeholders, being clueless makes you look fake and worst still; lose the invaluable customer trust.

Bottom-line:

All said and done Habitat’s Twitter debacle offers a very good insight into how companies can go wrong in their Social Media strategy. Learning from other mistakes is the smart way to go.

Related Articles:

Habitat Twitter Debacle - Part 1

Maximize Twitter for your business

Contest building on Twitter & Facebook

Habitat Twitter Debacle - Part 1 | A case study in ORM

2011-06-21T03:18:00.000-07:00

Twitter:

As per Twitter’s own stats it has 175+ million registered users. Impressive number, for a platform that proclaims to be a information network; with small burst of information capped at 140 character length per Tweet.

The number of registered users is a very strong lure for companies to join the ‘Twitter bandwagon’. Today almost every major corporate has its own Twitter account. It’s ‘the place to be’ for customers and retailers alike. While growing popularity of Twitter is a fact; lack of knowledge about how to use this platform is also a fact.

Here’s a perfect case of ‘Mishandling Twitter Account’ by; Habitat is a major Furniture brand based in UK.

Habitat UK Twitter Failure:

Background:

Habitat is a trendy furniture store, based in UK. Habitat Inc. joined Twitter, sometime in June 2009. The company opened its official ‘Twitter account’ for its Habitat store in UK, using the handle HabitatUK. Since the company was a new entrant in the Twitterscape; it needed to make its presence felt.

There are ethical, as well as unethical ways to make your presence felt. 'After all a robber is as well known as a judge'. But hey we all know ethics are tedious to follow. So somebody at Habitat’s Twitter account management team, hit upon a brilliant idea to make their presence felt in the ‘Twitterscape’. Wonderful plan with a minor detail of it being unethical, but that’s just minor.

This plan metamorphosed into a ‘Hashtag scam’. So let’s get a look at what’s #Hashtag & Hashtag scam before we move further.

#Hash tags:

For those of you who are not so well versed with Twitter, hashtag (#) used to mark topics in a Tweet. Hashtags are used like a catalogue system by Twitter users; to identify tweets about a specific topic. Hashtags acts like ‘keywords’ on twitter and allow users to find all tweets about a particular topic. These "hashtags" help direct users to relevant content when they search for a particular post on any given topic. Hashtags for #Wimbledon for example will direct traffic to tweets to do with the tennis.

e.g: Currently the Marine Vessel (MV) Wisdom, which is marooned at Mumbai sea coast, has been in news quite a bit. The efforts to get that ship going has brought it fair share of limelight. Many Tweeters have mentioned this ship in their tweets. These tweeters are using the hashtag #mvwisdom to tag their tweets. By using this hashtag they are identifying that their tweet is about the particular topic ‘MV wisdom’. Now if you search on Twitter for #mvwisdom, this would list out all post mentioning this hashtag.

This makes hashtag a neat tool to use, as it easily assimilates all information on a topic together. Twitter members use hashtags to help them narrow their searches to find out what matters are being discussed by other Twitter users. The hashtags most searched/used by Twitter users become the trending topics, and are featured on the twitter search page (see below)

#Hashtag Scam:

Hashtag scam refers to usage of popular topics on Twitter to pass along links to e-commerce sites or even porn. Hashtags will allow you to filter relevant data from the vast amount of tweets being updated every second. These hashtags are abused frequently. Basically users pick up the ‘tending topic’ hashtags, and post their own irrelevant links/ info in tweets using these hashtags.

Now for a person who has interest in some topic, and he/she is following relevant hashtag for that topic, clicking on a tweet that proclaims to be about this hashtag and reaching a porn site is a shocking experience. This abuse of hashtags is referred to as Hashtag scam.

Using Hashtags of unrelated and irrelevant terms to misdirect internet users to a particular site is an underhand trick employed by "black-hat SMO" exponents. And as the name suggest, this technique is counted amongst the unethical SMO techniques and frowned upon by Social media users and SMO experts alike.

Habitat's Plan:

Habitat UK’s Twitter management team, hit upon the brilliant idea of using hashtags in a interesting fashion to generate interest and popularity about their twitter account. Habitat UK team selected the trending topics hashtags in June 2009 (when Habitat UK launched its twitter account) and incorporated them in their Tweets.

The idea was to popularize the Habitat UK’s twitter account and ensure the company’s messages gets noticed and gains popularity on Twitter.

What went wrong?

Habitat team merely focused on the popularity of the hashtag; they didn’t bother to notice that whether the hashtag was relevant to their business or not. The team used most popular hashtags; and these did not have absolutely anything to do with Habitat, its brand, its product, furniture, decorating, nothing. These hashtags had zero relevance to Habitat, but were obviously the ‘trending topics’ on the day Habitat team used them. Hashtags used were: #iPhone #mms #Apple and even Australia's Masterchef contestant who got voted off #Poh.

(image courtesy socialmediatoday)

Few hashtags were even related to the Iranian protests gaining ground at that time, #Mousavi (relating to Mir-Hossein Mousavi, a leading candidate in Iran's presidential elections) and #Iranelection. And these Tweets were urging users to join Habitat’s database. The connection between Iran’s election and Habitat UK’s database is a mystery best left of Habitat’s Twitter management team

(image courtesy socialmediatoday)

Public Reaction:

Needless to say Twitter users were outraged at Habitat for such flagrant spamming tactics and moral insensitivities. Habitat induced the wrath of Twitter users for piggy-backing on popular topics to send spam. Twitter users reacted with anger to the publicity stunt. Heaps of Twitter users took Habitat to task for sending out advertising messages using totally unrelated and in some cases potentially sensitive hashtags like those about Iranian elections (impeding in June 2009)

How Habitat apologized, and how did it manage the damage control from this debacle, will be continued in the second and conclusive part of this article.

Related Articles:

Habitat Twitter Debacle - Part 2

Maximize Twitter for your business

Contest building on Twitter & Facebook

Sharing the Share Trends

2011-06-17T20:59:00.000-07:00

ShareThis, the world’s largest platform for sharing, collaborated along with Starcom MediaVest Group to release its First Comprehensive Study on Sharing; on 6th June 2011. This is the most comprehensive study of online social sharing to date; and has been conducted by former ARF Chief Research Officer, Joel Rubinson. This study is the first in a series of studies as part of an ongoing partnership between ShareThis and SMG.

Coverage of Studies:

Over 7 Billion Sharing Signals across all major sharing channels
Sharing pattern of 300 Million+ Monthly Users
1 Million Domains
1,000 Publishers websites

For the month of March 2011, all the above factors were analyzed in detail to Uncover Sharing Truths for Marketers

Why is this study important?

Online behaviour is a relatively new and unexplored field. In traditional marketing, Marketers worked their ideas based on customer behaviour pattern; which was easily explained using traditional psychology. In online world, there have been far and few studies to understand the customer behaviour pattern; and draw inferences from them. This study by ShareThis helps in gaining tremendously valuable insights into online behaviours of Internet users.

Every Internet users, from Marketer to SEO Analyst can use these insights to design more potent strategies which will give better results. This study helps the various Internet participants understand, how users are interacting with each other and online content; and how this is shaping the changing ‘Electronic media’ landscape.

Key points from the Study:

Sharing is bigger than fans, friends & followers: More than 10% of all Internet traffic is generated via sharing!! Whereas a whopping 31% of referral traffic comes from Sharing. Sharing generates almost half of the traffic for websites and brands that is created by search
Channel Share: Facebook is the major sharing channel, with 38% followed by Email at 17% and Twitter at 11%
Sharing Channel & Content Connection: Sharing channel people use depends on the content being shared, while content about entertainment and music is more likely shared via ‘Social Networks’; more informative content is more likely shared via channels like Email and LinkedIn.
Sharing is about scale, not virality: Shared links are, on average, across all sharing channels, clicked on 4.9 times each, so content shared by large groups of people reach a wider audience than content passed along from others.
Share Influence linkage: Almost 80% of users tend to share only 1 category in a month. This means that marketers need to reach out to maximum number of users; since each user is an influential, but their area of influence might be quite limited to one or maybe two areas at the most. This is contrary to the popular notion of a bunch of people being influential in a all pervasive sort of way. As per this study, marketers need to focus on reaching as many people as possible to ensure further propagation.
Sharing is about moments of relevance: Sharing is spontaneous, and happens when the ‘moment is relevant’. This study shows that by grabbing on these ‘moment of relevance’; marketers can reach out to the perfect audience base that is most receptive to their messages.
Content Cluster: Study shows that users having interest in sharing a particular content, might have interest in certain other related content too. This gives rise to content clusters of content which are most likely to be shared in relation to one another.

Sharing: More Than Just Fans, Friends and Followers

View more presentations from ShareThisStudy

Sharing is fast gaining popularity, and it is a critical aspect of online user behaviour. Sharing is also the easiest, fastest and cheapest way for companies to reach out to maximum number of customers. Hence it is becoming imperative to gain a better understanding of user sharing behaviour online. The more information marketers have about ‘sharing behaviour’, it’s who, what, when etc; the better they can work on to reap its benefits.

This is the first-of-its-kind study which will provide publishers, advertisers and marketers with a deeper look at online behaviour and concretely show just how important sharing is.

Best Link Building Strategy to get High rankings & Traffic

2011-06-17T03:50:00.000-07:00

Image via WikipediaAfter my Last Post on what is link building now let me ask you a simple question here, after panda update why many websites could not get back to their original traffic & rankings?

One probable answer is, the links which they had created were getting only link value & not traffic and when Google rejected those links your rankings went down so as your website traffic.

So now you must be thinking which kind of backlinks will be most suitable for your website?

Yes you are going in a right direction; the links which gets you traffic. Try to maximize those types of links to get maximum benefits.

The normal way of link building is to link to good quality website, create good quality Backlinks, your site ranks will improve & guess what you will get traffic and rankings right ? SEO masters were doing the same but with Google panda update your rankings & traffic went down, why this link building strategy didn’t work?

Because Google is getting smarter day by day & you can’t fool it.

Google is getting smarter in detecting the usability of links, it might make out whether the links is for getting the ranking high or it’s a genuine link which will drive traffic.

Here you all need is to create real network of links, think of a network of people who come to a party exchange cards but are not interested in real relationship. What will happen, will that relationship last long.

However if people make a real relationship as you have with your family friends that becomes much more valuable and that’s what Google is looking for.

If you have real relationship with anyone, no one will doubt it, not even Google :-)

So why are you running behind making links just for the sake of rankings, build real link network which will give you much more than rankings, these real links will give you safety about future rankings along with current rankings & relevant traffic is a bonus.

Now the next & very important question comes as from where to get such real links, right?

Answer is very simple; ask yourself from where you get your real friends. You find people who have similar interest or goal and you get along with them, do the same here.

When you want a link from someone, create something which is relevant & important to them. Tell them how it can benefit them.

At last, I would say that being a SEO Expert you just need to follow what happens in real life, Digital world is not different from our real world. The basic principles are always going to be the same.

Keyword Selection process simplified

2011-06-16T21:11:00.000-07:00

You might have the most amazing website, with terrific graphics and excellent text; but beware if you have invested all your time and energy in just designing the website. Because you might have overlooked the crucial part of, optimizing your website!!
SEO or Search Engine Optimization as it is known is crucial for every website/ blog seeking to attract visitors to views its product/content. SEO can be overwhelming to a novice and the broad picture of SEO is quite vast.

However once broken down into smaller components, SEO can be easily tackled. Keyword is one of the most crucial component of the broad SEO picture. So let’s understand what is the concept of Keywords and how can it be implemented for your website/blog.

( image courtsey tricks machine)

What is Keyword?

Keywords are the words that people are using to search for your product or service. These are the words/ phrases that people actually type in Search Engines to find your website/ blog/ your offerings. Your potential customers are using these words to search for your offerings, and hence these words are what defines your ‘business’ online. This makes these words very crucial for every business online; and hence these words are termed as ‘Keywords’ to convey their importance.

How to find Keyword for your website/blog?

Every owner feels that he/she knows what’s best for their own website/blog. However while self-confidence is good; it doesn't harm to get a more detailed insight into consumer psyche, to better understand what your customer wants/ looking for. Keywords are the nuggets your customers are using to find you, while you might have a fair idea of what keywords your customers are using, doing a cross check won’t harm. Review what the data says and conduct thorough keyword research from the start, so you don’t waste cycles focusing on and optimizing for keywords that people aren't actually using to find your business online.

Here are six simple steps to selecting your keywords & making them work for you.

1. Start with ‘You’

If you own a business, the 1st stop in keyword selection is your own ‘Business Details’. List down all details of your business:

Business name
Brand name
Brand specific product name
Name of each member of your management team

Now go to a Search Engine and check up, where you rank for each of these items. You should have good rank for each of these keywords, and 1st rank for your own brand name at-least. If this is not the case, then attack this list as your first priority. In case of dire situation of your competitor ranking on Page 1 for your brand, you immediate goal will be to flush out the competitor from this page, and gain control over it yourself.

2. Ask your customers

Your customers/ readers know best what words they are using to find your business. Ask the customers to know what really works for them.

3. Check out your competitors

Your competitor is best source of knowledge for you. Check out your competitor’s website, and analyze it for keywords. List down all the keywords competitor has used. Ensure these keywords are already covered in your website. If not get them in order.

4. Expand your Keyword list

Start with the ‘Keyword’ and expand it to make it broader ‘Keyword Phrases’ e.g This expansion will help in ensuring that you do not miss out on some relevant and highly potential ‘Keywords/ phrases’. The expansion works like your address in reverse order. Your address goes in the order of

Keep adding details, to your keyword to make it key phrases. Expansion done, it’s time to check out these keywords based on few parameters so as to narrow down the list to make the list more realistic and manageable.

5. Narrow Down Your Keyword List

Unless you have paid software’s which provide more intensive data, here’s what we can do for free. Go to Google Insights for Search. This fabulous tool from Google will help you gain insights into the search’s being conducted across the globe, via Google. This will help you in determining which keywords have best relevancy for you, and might throw up few new keywords you didn't think of.

Using the various filters offered, you can narrow down your search to particular Geographical Area, Time frame, area of interest etc. Compare your resulting keyword list by relevancy, search volume and current status. The goal is finally to pick up a set of 10 keywords for our initial SEO campaign.
Be sure to check your website rank for each of the selected ‘keyword’. For some keywords your website might already be ranking high, so you can skip those words and pick up other ‘keywords’ for your website.
Focus on relevant keyword phrases. Keywords have intense competition. Taking our previous example trying to achieve 1st rank for the ‘Keyword – SEO’ is a uphill task, because keyword being just one word has immense competition. Trying to beat this monumental competition will take lot of efforts and resources. Compare this against the ‘Keyword phrase – Search Engine optimization India’. This keyword phrase will have lesser competition, and is a better bet to start with; for your initial SEO campaign.

For getting more insightful keyword information, you can look up at 'Google Adwords tool' to get a probable set of keywords and their competition and search details. Now finally you have a list of ‘Keywords’ you want to work with.

6. Let’s put the ‘Keyword’ to Work

Keywords are in place, now let’s put these to work; and reap the benefits from them for your website/ blog.

Pick up each keyword/ Keyword phrase and allocate a page on your website/ post on your blog to it
Design content on the allocated page around the Keyword. When a Search Engine checks out a page for indexing, there are certain hotspots it definitely visits, and uses as markers to decipher what the page is all about. Be sure to cover all hotspots, i.e Mention your keyword in all the hotspots
These hotspots are the page title, the page description and the page heading. By incorporating your keyword phrase into these hotspots you are telling the search engine what your page is all about.
Do not forget the actual page/ post content. Be sure to write great content; and mention your keyword/ keyword phrase a couple of times in the content. Ensure the keywords are Incorporated seamlessly into the content.

Now these keywords are all set to reap benefit for you and bring copious amount of traffic for your website/blog. Monitor the keywords over time by tracking the trends of ranks and by measuring what kind of traffic you’re getting from them.

Summary:

Keywords are the basic building block of any SEO campaign. By selecting right keywords and implementing them on your website/blog you can achieve tremendous benefit. So get going and bring your website/blog to the forefront, where it will attract maximum traffic.

How to get Maximum benefits from Twitter for your Business

2011-06-10T05:45:00.000-07:00

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In my earlier post i have spoken about How to Build online contest to gain more Facebook fans & ... Now something more about twitter.

Twitter can benefit your business through creating a buzz about your company; all you need is to do the following things.

Create a possibility which your want to achieve from Twitter

You need to write down the goal which you intend to achieve from twitter, it can be gaining more fans for your twitter page, or interacting with your fans or creating buzz about your products or services.

Once you have created the possibility you need to get into actions now, what are the actions required to achieve the goal which you have set.

Write it down, for eg. Your goal is to create more fans and have a conversation with them.

How are you going to achieve this? You can start from taking about their interest so that people can join you. Think on how you target audience can join you on twitter. The best way is follow people so that you can get connected to them.

Be the Cause in the matter of life

People will not follow you until you be the cause in the matter, you need to talk something really important which will bring them to you. Create a conversation which is important to them and you will see that they will come to you to interact on it.

You can talk to them anything starting from a new product you launched to a beautiful neighbor who has come to stay in your building. The ultimate funda is people should find it interesting to follow you & interact with you.

Find some time Follow People

You need to find some time you find your target audience whom you would like to have a conversation, follow them, do 2-3 follow everyday & measure the results. You can give a week’s time if you unfollow anyone. Small tip, be in personalized communication with each one, people like personal custom conversations.

Now one MOST IMPORTANT TIP…. You can subscribe to my blog to get latest updates on online marketing J

On page optimization

2011-06-03T05:38:00.000-07:00

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Here website is modifies in such a way that your website becomes search engine friendly. There is many things SEO expert do in on page optimization, below is a brief summary of it.

Keywords research, Market analysis & Competition analysis – when you get a project first step is to study clients website, understand his business, select keywords from there.

Then you need to do some competition research and market analysis, find out who are the players in market, study their website find out their strengths, keywords, site layout, find out anything else which you are not providing but your competitors are. Find out their rankings for the keywords, have they done SEO or not. Competitor website Meta tags, page rank, no of Backlinks, page authority, domain authority etc.

After doing competitors analysis, you need to do your keyword selection for your website. By now you will have a list of rough keywords you would be targeting, some from your client’s website, and some from your competitors Meta tags rest you came out with your GK. Now what?

Put them in Google keyword tool or another keyword tool whichever you are using. Find out the KEI for it. Select the keywords & get approval from your client. Once it’s approved you can start putting them in Meta title, description & keywords. Apart from Meta tags you can put these keywords in content to optimize the content and use them in ALT tags to optimize the page.

You need to be very careful when you are writing your Meta title & Meta description, keep in mind keyword density, keyword proximity it will help you in creating a better copy.

Check if Google analytics is installed, If not do it it will benefit you in monitoring the performance. Do search engine verification. Create a xml sitemap, create robot.txt and resolve 301 redirect.

How to do competitor website analysis - #CompeteSEO

2011-05-28T11:58:00.000-07:00

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I would like to share my learning from Competitor’s SEO Program, I must say it was very detailed analysis and it has added to my current way of analyzing a website. We all know how to do website analysis but what Marios Alexandrou spoke about was a value addition to what we normally know.

Before starting any job we must ask four basic questions. What, Why, When, How.

What are we going to do? Its pretty simple, we are going to analyze a competitor’s website.

Why we are doing it? We are doing it to motivate clients to do SEO for their websites, we want to show them where their competitors are standing and how they can also avail the same market share as their competitors are having.

When to do it? That’s up to you. You can do it when you get a new SEO enquiry, you can do it for you current SEO client.

How to do it? Well this is quite long answer, so here we go….

The First step is to find out who are your client's competitors. How are you going to find it? Quite simple, ask you clients who are their competitors, do a Google search for their keywords & find out who are the market leaders and which businesses are competing with your client.

Once you have a list of competitors go to compete.com, check for their monthly traffic and find out where your clients is standing vis-a-vis the competitors.

Now zero down on one of the competitors, and then start the following analysis –

Technical -

Crawl the site, find out total number of URLs, internal linking structure, how the link equity is been distributed.
Do some analysis on Title of the pages, what are they emphasizing on, whether its Brand name, product name or commodity name?
In the next part view page source, compare Google view with text only, find if canonical tag is been used in the site. Find out automatic injection of internal link building is being used.
How many pages has Google indexed for their website, page speed of the website?

On page –

Quickly scan through the website pages & look for the quality of content, keyword usage & what kind of keyword they are targeting.
Check out how images are being used, Alt tags are filled or they are empty, do they have blog, if yes how they are utilizing it, what benefits is the blog providing them.
Are they using videos, how they are promoting their website through video content?
How content is helping them to generate traffic for their website, how quick they are adding content to the site or blog.

Off site-

This section is for doing link research; find out the domain trust, domain authority, page authority.
Find out total number of links they getting, what quality of links they are, use majestic seo, open site explorer.
Find out what all link building activities they are doing, how many links they getting from articles, are they using badge linking.
How active are they on social media, what initiatives are they taking and how much audience is involved with them. Check out their Facebook, twitter, digg accounts.

After doing all this, I am sure you will have a clear picture of how strong your competitor is.

I hope you enjoyed the article. I would love to hear your suggestions, please do share them via the comments section below.…

How to write effective blog content

2011-05-26T05:11:00.000-07:00

Image by jjpacres via Flickr

1. One of the most important things you need to keep in mind when you are writing a web copy is to hold your readers attention from the start of your content. Your title should be very attractive and catchy which force visitors to click on your post to know more about it, apart from post title, your initial post should be able to hold visitors interest in the post, you can try telling about some facts or about a recent research which will gain their interest in further reading.

2. In body, try to explain what your target visitor must be looking when it came to your website. What is the thing which pulled him to the website; explain it using chart, diagrams, or pictures.

3. Make your message very clear to the audience, don’t use jargons.

4. Do proper formatting of your article, research has shown when the copy looks clean more no of people intend to read it.

5. Use small paragraphs, don’t go on & on, take a pause after every conversation.

6. Use headlines, use bold, italics, underline wherever required.

Build online contest to gain more Facebook fans & twitter followers

2011-05-23T03:40:00.000-07:00

Image by Intersection Consulting via Flickr

Every business seeks to promote its products / services online. To improve the efficiency of their website and the resultant sales, these businesses approach SEO Company to get search engine optimization done for their website.

However in today’s competitive environment, only SEO is not enough. Today you need to reach out to your customers, in their offices, homes and sometimes right in their bedrooms!!! Yes. It’s no more about just selling, today you need to build a connect, a relation with your customer. Social media optimization offers the best platform for this.

Strategizing is the keyword. Every business needs a Social Media Strategy, which will aim to maximize its reach. You need to go out and interact with the customer, and socializing is the best way to build better relations. With internet, you can socialize right from the convenience of your office, social media platforms are the best place to interact and engage your customer.

Websites are a passive medium, they offer all details about your product/service and the customer can browse through it, but social media is alive and kicking, and everybody loves a healthy discussion. Social media is fun and interactive, and you nee to make sure your strategies are best designed to harness the power of this media.

One of my personal favourite strategy using Social Media is something that will excite and invigorate your customer about your products or services. Its - A Contest!!! You got it right, running a well planned and interesting contest, can work wonders for any business. It can generate enormous buzz and fresh interest amongst your customers about your business.

Enough of all this theory, now let’s talk about the how you should go about designing the perfect contest, to engage and excite your customers

Pre-requisites to Design a Social Media Contest:–

1. Your target audience: Clearly define your target audience, demographically and geographically; whom you intend to target for this Contest

2. What is your goal: Every Strategy has a goal, so also with your contest, having a clearly defined goal is very essential; what is the final outcome you are seeking from this contest in terms of no of fans, sales etc

3. Cost: Clearly defined budget helps in keeping the expenditure in check. What is the amount you are willing to spend on this contest? Will it be sufficient to attract your audience? So on.

Once these parameters are defined, go about designing the perfect Contest. Now once designed, it’s all about getting the contestant for your contest. Spreading the word far and wide is what will attract your customers and make your contest worth its money. Our suggestion, don’t make your contest Social Media friendly, make it right on the Social Media!! Here’s how:

How to use Social media to Design the Perfect Contest

Facebook is the perfect launch-pad for your Contest, so ready and launch a Facebook campaign -

Create & update contest on Facebook, use an attractive title which will intrigue and draw visitors to join your contest.
Utilize the Facebook updates application and be sure to send all your existing fans the latest about your new Contest; and call them all to join in.
Run ads on Facebook about the contest.
Send newsletter to your existing customers about this contest & encourage them to join your contest.
Encourage the participants of the contest to share the contest details with their friends.
To keep the contest fresh and interesting, persuade the participants to keep commenting on the wall of your contest page.
Participants must like your updates on the contest.

Don’t forget the power of Other Media’s like Twitter, Stumblr, Delicious etc…

Promote your twitter account to your contest participants.
Get your contestants to follow you on twitter. The more the merrier.
Encourage them to retweet your messages & comment on the updates.
Get your contestant to go social and share your contest page via all the mediums like Stumblr, Delicious etc….

Get going, implement all ideas, and see them work their magic for your business. While focussing on the big things do not overlook the smaller details. Create a proper landing page for visitors to join this contest, use good images & attractive language.

All these small points are very important. Keep them in mind.

All the Best!!!

Link Building – Is It For Great Rankings or Penalty

2011-03-05T08:01:00.000-08:00

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I had spoken about what is link building in my earlier post, now I will take this discussion further to Is link building good or bad.

Recently we have seen the link building spamming cases caught by Google of J.C Penney, warning to Forbes and penalty to overstock.

These all three have tried to play with links to get better ranking in Google for their products, J.C. Penney had bought links with proper anchor text, where as overstock had caught for getting links from students & professors giving them discounts on products. And Forbes was warned by Google for its un-natural links. So now what do you conclude is link building is a great way towards good rankings or it’s a way towards penalty from Google? Think about it.

I guess I have scared you enough by telling how these biggies got messed with Google for link spamming but link building is not always bad. If you use it properly and in a natural way, links will help you in a great way.

Just keep in mind that you don’t have a bad neighborhood, you don’t link to spamming websites or the sites which buy or sell links. Always try to link to high authority websites and high PR websites they help you a lot in getting good ranks, try to get links from .edu, .gov Google gives lot of importance to such links.

Keep in mind that you don’t build all the links in a single day, remember that Google is always watching you and your link activities. Build links slowly each week.

The best way to create links is –

- Do blog commenting on other good PR websites

- Create such content which other links to on their websites

- As others to speak about your services if they are happy with your services

- Do Directory Submissions

- Do articles Submissions

- Create lens on Squidoo and Do Guest Blogging on others Blog

- Use Social Media to create back-links

- Do Social Bookmarking

If you use all this in natural way I am sure you will achieve Google back links with high rankings, All the Best to you.

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What is link building

2011-03-03T10:12:00.000-08:00

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What is link building?

Link building is getting good quality website to link to your website which helps in improving the rank in search engines. Link building is important because most of the search engines use quality & quantity as a parameter for website ranking. The more number of people link to your website the more popular your website becomes but don’t forget becoming popular has its own sets of problems so while doing link building you need to keep in mind that you don’t overdo it.

Which websites to get back links?

While asking for linking you need to analyze the website and see the following things –

Age of the Website & Domain – Old is Gold! Try to get backlinks from old domains they are more reliable in eyes of search engines.

Page Rank – You should always try to get backlinks from high PR websites, possibly from +3 PR Website.

Number of Pages indexed – Check out the no of pages index to find out how useful Google think the website content is.

Number of incoming links –Now a day’s Google has started giving importance to authority links and Trust Rank, In short it means having links from trusted websites like .edu, .gov etc.

How to obtain Good backlinks?

Article writing: write articles and submit to various article directories having your website link in it.

Blog Commenting: Using Blog commenting to create backlinks.

Use social bookmarking and social media to create buzz and backlinks both.

Link Exchange Programs: You can ask other website owners to link to your website with two way linking.

Directory Submissions: Use Directory submissions for creating back links, it is one of the easiest methods of creating backlinks.

Guest Blogging, Press Release and Buying links are some more ways of creating backlinks.

How to find & build Good authority Backlinks?

Keep an eye on your competitors backlinks – the first lesson of business is keep an eye on your competitor and be ahead of him. Keep checking their backlinks and try to get the same for you.

linkdomain:www.google.com site:edu

Using the above, find out others google quality backlinks and apply for the same.

Keyword+inurl:blog site:.edu

Search for good backlinks, comment on those blogs.

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JC Penny Link-building After Effects – Google’s New Improved Algorithm

2011-03-01T08:42:00.000-08:00

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Well Google has shown its power to the world once again that he is the one who rules on online world. After JC Penny used bought links to rank to for its keywords Google has come up with its new algorithm which has given pains to all most all big sites around the world.
JC Penny did it and we all are bearing the loss. Well we can’t call it loss exactly as what Google is doing is good for the people who search. But it’s surely a pain for the webmasters who had worked hard to get their website rank top in Google. Google’s shuffle make sites traffic and ranking have gone down.
Google has launched Its new algorithm (which reduced rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful) on 24th Feb 2011 which has affected websites traffic across the globe. Google informed a change that noticeably impacts 11.8% of queries.
Official Google Blog: Finding more high-quality sites in search
Some of the biggest losers in this are ezinearticles,suite101.com etc Currently this algorithm is being launched in US only but soon it will be across all countries.
Remember do not panic, just follow Google webmaster guidelines and optimize your website. Don’t use duplicates content, make your content useful for visitors. Use canonical Tags whenever you find similar content in your website.

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Blogging is it dead or not!!

2011-02-23T00:28:00.000-08:00

Image by Laughing Squid via Flickr

Recent article in New York Times (NYT) painted a grime picture of blogging by citing the decline in number of bloggers; this has annoyed the online community greatly. As soon as the NYT article hit the e space, numerous hardcore bloggers went into action posting their views on how absurd NYT was being with its story. Charges from ‘cherry picking statistics’ to ‘lack of understanding of blogosphere’ were levied against NYT.

Here are the dampeners from the NYT article:

Blogger, owned by Google, had fewer unique visitors in the United States in December than it had a year earlier — a 2 percent decline, to 58.6 million
From 2006-2009 blogging amongst 12-17 yr old fell by half
Amongst 18-33 yr old it dropped by 2% in 2010 as compared to 2008

And here’s the cheer from the same article!!

Among 34-to-45-year-old's who use the Internet, the percentage who blog increased six points, to 16 percent, in 2010 from two years earlier
Blogging by 46-to-55-year-old's increased five percentage points, to 11 percent
Blogging among 65-to-73-year-old's rose two percentage points, to 8 percent
Globally, Blogger’s (owned by Google) unique visitors rose 9 percent, to 323 million.

While the hardcore bloggers say these figures paint a false picture, the truth is far from clear. Blogging sites do acknowledge that they have seen some decline in the traffic. But at the same time they are happy to acknowledge that the number of serious bloggers is increasing. While the younger audience is moving towards ‘Facebook and Twitter’ the older and more serious talkers are joining the blogosphere.

Facts that we are able to gleam from all the discussion going in the E- world about this topic are:

Blogging is decreasing amongst the younger generation below 25 yrs are looking towards 'facebook' and 'twitter' to keep in touch with friends and share their opinion
At same time more and more audience above 30 yrs is joining the blogosphere to post their views and thinking
Blogs are becoming meatier and serious as lighter writers are shifting towards Twitter and other applications
Blogging sites are coming of age and becoming more suave by creating communities to bring like minded people together and offering more applications and features
New trend is emerging where in people are using other application like ‘facebook’ and ‘twitter’ to promote their blogs

As a last word, every statistician agrees that more and more people are joining the online world to share their views and opinions on myriad topics with the world. Thus the bottom line is that whether its 'blog' or 'facebook' or 'twitter' or any other application the final goal of the people is to share their thoughts with the world and, this is a very useful tool for any e-marketer.

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Growing internet users in India

2011-02-16T03:12:00.000-08:00

Currently, in 2011 India has around 82 million internet users which are going to be tripled in year 2015, As per Boston Consulting Group.

Currently internet is mainly use in Metro city & tier 1 cities. But by 2015 internet reach will be much better which will result in increase in users.

The growth in Internet users are mainly seen due to -

On an average internet usage has gone up to 15 Hrs per week on all India level. New generation is very tech savvy and like spending time on internet than doing outdoor activities, look at the chart, it has becoming the routine of users.

Growth of computer education in India

Improving Internet & broadband reach to entire India

It’s surprising but India is going to be 3rd largest internet user by 2013 with china & US taking the top positions.

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SEO Services India

How many Internet Users are there in India

2011-02-14T07:27:00.000-08:00

As per IMRB study on internet users in India, there are 52 Million active internet users in India in September 2009, here active users refers to the users who uses internet at least once a month.

It has been seen that mainly internet is being used for entertainment & communication, Use of social media – facebook, twitter, YouTube and blogging are favorite activities on internet.

In User classification, school going kids contribute to 14% of the internet usage, fowled by 30% from college going students, men contribute to 41% where as working women & non working women contribute 8% and 7% respectively to the entire internet usage in India in 2009.

37% of people access internet from cybercafés followed by 30% from office and 23% from home where as 8% is from school/college and other places.

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Online Advertisement Research Survey Report India 2010-2011

2011-02-13T06:02:00.000-08:00

According to IAMAI, Total internet advertising market in India was estimated to Rs 785 crores in FY 2009-2010 and is expected to go to Rs 993 crores in FY 2010-2011.

Overall display ads market is expected to grow at 28% as compare to text ads market to 26% in YF 2010-2011. You may be amazed to know that online advertising is mainly dominated by Display advertising than text Ads. The saying goes true “Jo Dikhta hai Vo Bikata hai”. The reason behind display ads taking the lead is that we see things even we are not interested but we don’t read things until we are really interested in it. Display ads helps in “BRAND RECALL” as whenever a website visitor visits the site he can see the ads, he may not click on it but he got the impression where as if text ads would had been there the visitor wouldn’t had recognize it or could not had recognize the brand.

Display Ads -

Total display ads market in india in 2009-2010 is estimated Rs 417 crores and will to Rs 534 Crores with 28% growth in FY 2010-2011.

Banking, Financial Services, Insurance, Travel, Auto and telecom have spend the biggest amount on display ads and remain to do so for this Yeas as well.

Text Ads –

Total Text ads marketing in India is estimated to Rs 368 crores in FY 2009-2010 and hope to go to Rs 459 crores in FY 2010-2011 having 26% growth rate.

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E-Commerce A New Market Development for Existing Products & Services

2011-02-13T03:27:00.000-08:00

Remember the times when people had a barter system where they used to exchange goods for goods but then people had a problem of measuring the product & services and with this buying & selling came into place with the birth of currency.

Buying-selling is not new; it’s the market which changed with time to time. From barter it moved to haats or weekly bazaars then to retail shops to retails malls in this modern world. Marketers have gone wherever their customers have interest, they moved to malls and today when marketers are watching the activities of their customer online, marketers have decided to go online as well.

With the help of ansoff model I will explain you how the marketers have found a new market for the existing products at online space.

You can see the growing importance on internet in people’s life; with this opportunity we will see how ansoff model will explain the market development in online industry.

It is always good to expand your market first because it has less expenditure and it increases revenue than compare to product development or diversification.

For an example if you are a small manufacture who is selling designer clothes at one location and wants to expand. Now he or she will have to open stores in other cities which will incur huge cost. Where as if he go online and launch a online portal for selling designer clothes online & promotes the website in the cities he/she wants to cover. His sales will increase without incurring much of expenditure; this is the beauty on online world. You can set up your business from home and supply your products to anywhere you want.

Here in ansoff model if the person find a new market which is online market he can do market development & gain more profits.

Internet market in growing very fast, people love comfort and wants goods & services at their door step & online marketing can help us do this.

It’s an opportunity for the entire youngster who wants to start their business, because today it will cost them less, BIG Thanks to online Marketing.

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E-Commerce, Internet Marketing, Online Market Research Report India 2011

2011-02-12T23:17:00.000-08:00

Image via WikipediaIndian Internet market is growing much faster as it was in 2009. Social networking sites have pulled youngsters to come online and spend time being sharing what they like, being facebook and twitter the market leaders in Social Networking have doubled their revenues from advertisements compare to last year and Google being the worldwide leader is helping visitors to find what they like; in 2010 Google worldwide searches have gone more the 100 Billion a month. Big Corporate have recognize this online opportunity and have got into online advertising to acquire customers. I will share some of the facts with you which have come in octane e-Marketing research report India 2011.

Digital media has gone much faster than any other media in last decade and 86% of top Indian marketers say that internet (Online marketing) has become one of the crucial platforms for their products & services.

In 2010, More or less e-marketing channel was used to promote products and acquire new customers creating brand awareness in online space.

On a wider picture in 2010, online marketing channel was mainly used for promotional or communication purpose 62 % and sending Newsletters 52 %.

As per the online marketing research report – 36% of the online marketers have allocated more than 10% of their marketing budget to online marketing in 2010.

When it comes to generating online sales, 46% of the e-commerce marketers have said they are generating 10% of their sales through online medium.

72% of the leading Internet marketers have reported that they are planning to allocate more budgets in 2011 for e-marketing than compare to year 2010.

Acquiring customer through online medium is going to be the main motto of e-marketers in year 2011.

In 2011 top three e-marketing channels for investments are Social media marketing, Search Engine Marketing and E-mail marketing.

52% of the top online marketer agrees that it is important to synergies email marketing with social media marketing to get better results.

Currently email marketing is the favorite channel for marketers as it is easy to use, however e-marketers are worried about the response rate as it too low comparative to search engine marketing. However they are currently facing the challenge of reaching the inbox to the right audience and building customer database depending on Target customers.

Search engine marketing is going to be the first choice of online marketers as it gives the better ROI.

Marketers have got a new market to expand with the same product and services and that new market is ONLINE MARKET. I will keep updating you about all internet marketing research, facts & figures. Subscribe to my blog feeds to your email box to get latest updates on online e-marketing.

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Online eMarketing.org

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E-Commerce, Internet Marketing, Online Market Research Report India 2011