Design Blog | OnlinePrintingServices.net

Top 5 Ways to Design Brochures

admin — Mon, 30 May 2011 13:50:37 +0000

This is a the best way to design brochures.

Designing Brochures

Designing brochures is easy and you can do it too.

Top 10 Printing Mistakes

admin — Mon, 09 May 2011 13:15:44 +0000

Here is a list of top printing mistakes that we see all too often. The good news is that many of these errors are easy to avoid, as long as you take your time when designing and follow the guidelines provided by the print company.

1. Wrong Font Size

Business card printing with microscopic font or banners with gigantic text are two examples of incorrect font size. You may be trying to fit in more information on the business card, or make the banner clearly readable from far away, but fonts that are too small or too large can severely damage a design. However, it’s easy to stay away from this mistake by testing out a few sizes while you’re still in the design stage. Print out a few sample business cards and ask colleagues or friends to identify the most pleasing font size. For banner printing, print out a few different font sizes with your desktop printer, hang them up, and then ask people which size is readable without being overwhelming.

2. Too Much Text

People are turned off by too much text in a brochure or on a rack card. Good print advertising involves a mix of text, images, and graphics. Your design and marketing campaign will suffer if you try to stuff every piece of information in the available space. Remember that brochures, rack cards, and banners are introductions to your business, and your goal is for people to take action on their own and find out more about your company, products, and/or services. You can provide more information on a website, on the phone, or in your store.

3. More White Space Needed

White space is an important yet often overlooked design element. There are many examples of printed business cards and brochures where there is too much text or too many graphics smashed together in a small area. It’s too hard to “digest” the design and people will forget about the business card or throw the brochure away. And of course, that isn’t what you want to happen. White space needs to be present between blocks of text, graphics, and images; with adequate white space, you’ll reach your goal of a balanced design.

4. Images Are Pixilated or Blurry

A pixilated image in a brochure or a blurry photograph on a holiday photo card is a typical yet avoidable printing mistake. It’s just a matter of checking and/or adjusting the resolution of the image file before using it. Resolution should be at least 300 DPI (dots per inch) in order for images to print out crisp and clear. If using a digital camera, be sure the camera is capturing pictures with a high resolution, so that later you don’t have to fiddle with the image resolution.

5. You Didn’t Follow Bleeds and Cut Lines

If you don’t follow bleeds and cut lines correctly, part of your design may be trimmed off when the project goes to print. Printing services make it clear that all designs must follow bleeds, cut lines and safe areas, which are all guidelines that protect the images, graphics and text throughout the entire printing process. Lastly, make sure to select a full bleed if you don’t want a thin white border around the poster, flyer or banner.

6. Folding Is Incorrect

It’s difficult to visualize how a product, like a tri-fold brochure, will be folded when you are working with a one-dimensional file on a computer screen. Therefore, it’s not surprising that many printing services process projects with pages in the wrong order, or worse, with blank pages. Verify how the printer wants the file submitted, and make sure that your design file is formatted correctly so you don’t fall victim to this printing mistake.

7. Poor Quality Printing Materials

It’s a shame when great designs aren’t followed up with great materials. In order to convey professionalism and make a good impression on clients, you must be sure to print with full, rich inks and high quality paper. Fortunately, as long as you work with an excellent print company, you shouldn’t have to worry about the inks and papers being low quality. To double check the quality, request a free sample kit from the printer. A kit is sent to you in the mail, and it allows you to see and test the quality of the printer’s materials before you’ve committed to an order.

8. Theme Is Wrong for Your Audience

This next mistake isn’t as tangible as a pixilated image or incorrect fold, but it’s just as significant. The error involves a lack of research and attention paid to who the marketing is trying to reach. For example, brochure printing with contemporary, abstract graphics will do very poorly in marketing a vacation package for families with young children. Tailor the design and style of the product to the target audience, or risk launching an ineffective campaign.

9. No Incentive to Hold On to the Print Product

Someone has picked up your catalog or brochure, and he or she has skimmed it. Now, the question is, why should that person keep it? All print marketing must contain an offer of some kind, however small. Advertise a trial offer, discount, or upcoming sale, and make sure it’s easy to see this offer at first glance. Printing business cards with an offer may come off as tacky. Nevertheless, there are other ways to get people to hold on to your business cards. Include a small calendar on the back, or even a small map of your office location and its surrounding neighborhood. Finally, remember that a unique design may be the best incentive to keep your business card. People will hold on to it and show the unusual design to friends, thus spreading the word about you and your company.

10. Lack of Communication with Printer

There are so many ways to mess up a print marketing campaign, so it’s good to get help from the professionals. Online printing services are there to lend a hand, whether it’s with designing, printing methods, finishing, or marketing. Establish a good relationship from the start, and try to identify one person as the point of contact for your project. Check and double check order details before paying, and when in doubt, ask. There’s no such thing as a stupid question.

Now that you know the top 10 printing mistakes, stay away from them at all costs!

Article 16

admin — Mon, 09 May 2011 13:14:34 +0000

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Article 15

admin — Mon, 09 May 2011 13:13:50 +0000

Article 14

admin — Mon, 09 May 2011 13:11:14 +0000

Article 13

admin — Mon, 09 May 2011 13:10:44 +0000

Article 12

admin — Mon, 09 May 2011 13:09:05 +0000

Article 11

admin — Mon, 09 May 2011 12:53:50 +0000

Article Nine

admin — Sat, 07 May 2011 01:06:10 +0000

Suspendisse quis mollis enim. Suspendisse at tortor nunc, quis tempor ipsum. Integer pretium dignissim massa, nec commodo metus viverra id. Pellentesque blandit ullamcorper turpis non lacinia. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Proin pellentesque fermentum posuere. Maecenas libero quam, iaculis eu blandit sit amet, dapibus sed elit. Suspendisse potenti. Nullam condimentum sollicitudin volutpat. Donec aliquam; nunc vitae bibendum euismod, eros justo semper lacus, vel accumsan purus sapien vitae orci. Sed ac sagittis felis. Aenean laoreet varius urna non feugiat. Suspendisse potenti. Donec tristique, erat et tempus aliquam, augue turpis pharetra quam, nec imperdiet sapien libero in diam. Phasellus a metus sem. Aliquam venenatis neque eu augue volutpat hendrerit. In vel risus nibh. Aenean tincidunt nunc nec sapien dictum id varius tortor adipiscing.

Aliquam nec massa turpis; posuere vehicula nunc. Pellentesque ut libero mi, et lobortis magna. Vestibulum vel sem ligula, quis tristique massa. Fusce nec tellus in nibh aliquam sodales eget a nunc. Nunc cursus, odio condimentum congue placerat, sapien felis lobortis massa, sit amet rhoncus libero tortor in arcu. Maecenas vel mi a lectus euismod semper a quis nisl. Duis tincidunt cursus quam, vitae dictum nunc egestas quis! Pellentesque hendrerit auctor dictum. In auctor, tortor ullamcorper facilisis imperdiet, nisi nibh tincidunt enim, vitae iaculis leo justo non libero. Quisque interdum semper dolor, vitae aliquet orci laoreet ac. Donec imperdiet interdum orci non congue. Nam vel magna venenatis diam suscipit rutrum. Integer pharetra venenatis eros vel rhoncus. Aenean volutpat suscipit mi, nec consequat mi posuere quis? Suspendisse tincidunt nisi arcu, in malesuada massa. In semper congue cursus. Praesent ac nisl sed mi varius dignissim ac sit amet magna. Nullam sit amet risus lectus, vitae convallis eros. Mauris facilisis aliquet leo dignissim vestibulum. Integer tempus porta quam, convallis ornare sapien pharetra quis.

Article Eight

admin — Sat, 07 May 2011 01:05:39 +0000