OnlineRetailingBlog.com

The Importance of Website Architecture

Ingmar Boddington — Fri, 11 Jan 2013 15:46:04 +0000

Website architecture is an expansive and technical subject which can have a real effect on your websites’ usability as well as your search engine visibility and rankings. In this post I will attempt to explain some of the more important elements of site architecture which when implemented can lead to real benefits for your business. ...

PPC Resolutions For Ecommerce Sites In 2013

Katie Saxon — Fri, 04 Jan 2013 14:07:12 +0000

With the start of a new year, it’s a perfect time to re-evaluate your strategies and set goals for the year ahead. Here are my suggestions for five new year’s resolutions for ecommerce sites to get the most from PPC in 2013: 1. I will start using Google’s product listing ads Product listing ads (PLAs) ...

Corporate Social Responsibility In An Online Context

Jennifer Histead — Fri, 28 Dec 2012 13:55:25 +0000

Corporate Social Responsibility (or ‘CSR’) is without doubt one of the latest corporate buzz phrases batted about in marketing meetings but is a valuable part of your business strategy not to be ignored. There are many definitions of CSR, but in a nutshell it’s about behaving ethically, sustainably and having a positive impact on society. ...

Image Consistency And Brand Identity Through Product Photography

Andy Scullion — Fri, 14 Dec 2012 14:12:12 +0000

When buying online, we lose the advantage of being able to handle the product before we purchase it. Often the only portrayal of the product that we see is through images provided by the online retailer. In this blog post we will be thinking about how we as retailers visually represent our products. To begin ...

Progressive Brand Development To Prevent Stagnation

Andy Peters — Fri, 07 Dec 2012 14:02:20 +0000

Following on from my last post on brand voice, I’m going to try to offer some helpful advice on how to maintain brand consistency and yet push forward so you don’t stagnate. The process is fairly simple when you boil it down, you simply need to make sure any changes you implement are as subtle ...

Prepare Your Web Server For Christmas

Barry Parkin — Fri, 30 Nov 2012 14:28:52 +0000

It’s Nearly Christmas! Christmas is traditionally a peak time of year for online retail (if Christmas isn’t your peak, the following advice still applies for your own peaks), but the question is: are you ready? You should be. It’s not far away now and it’s important that you’re prepared. The rest of this article is ...

Reduce Bounce Rates With Good E-Commerce Website Design

Rebecca Field — Fri, 23 Nov 2012 15:09:11 +0000

Good bounce rates are the target of any website, but particularly to sites hoping to sell their products to their visitors. Essentially, your bounce rate is the number of visitors who land on your site, but do not go onto visit any other pages within your site, or who leave immediately. This means that for ...

The Importance of Customer Service For Online Retailers

Laura — Fri, 16 Nov 2012 14:07:02 +0000

Great customer service leads to loyal customers which is a key element of customer retention. From my previous post on customer retention, you’ll know how extremely important this is to growing and building your business as profitably as you can. It’s easy to forget your online customers because you can’t physically ‘see’ them or interact ...

Using Google Analytics For Keyword Research

Ingmar Boddington — Fri, 09 Nov 2012 14:58:57 +0000

An important part of search engine marketing centres around keyword research. In an ideal situation eCommerce catalogue pages and pay per click advertising are optimised for or explicitly target keywords and phrases which are used in search by users who are your potential customers. To do any of this of course you first need to work out ...

Securing E-Commerce

Barry Parkin — Fri, 02 Nov 2012 10:49:07 +0000

Without wanting to sound too much like a hard task master, if you’re not taking security seriously, you shouldn’t be selling online. A lot of marketing blogs and publishers will spend a great deal of time talking about brand voice, SEO and social media. All the hard work you put into your business following such ...