Online Video Publishing [dot] com

Uncle Nalts' Best Resources for Online Video ‘n Marketing, Farty

2009-10-05T07:02:00Z

Online Video markerter Kevin Nalty (Nalts) is the only career marketer that's a most-viewed YouTube creator. His 800+ online videos have been seen 100 million times online, and on NBC, Fox, CNN, the BBC and MTV. Nalty is writing "Beyond Viral Video" (Wiley, 2010), and consults with leading brands engaged in social media & video marketing (www.NaltsConsulting).

He has published a new "a round-up of some must-read blogs & peeps related to online video, marketing social media, and the shizzle."

His full blog post is here and is reprinted here with full credit to Nalts. Give him some love and visit his website Will Video For Food, and if you're programming conference hire him to speak about online video marketing.

Best Resources for Online Video ‘n Marketing, Farty

Kelly Samardak covers MediaPost’s Just an Online Minute
Daisy Whitney does New Media Minute and This Week in Media (I was on it Monday and will be on again next week). She has good hair.
Shira Lazar brings us CBS’s new “On the Scene” bringing CBS from 2002 to 2010.
WillVideoForFood (this blog) is written by career marketer and most-viewed YouTube kid Nalts. It’s for marketers and creators, and people that don’t take themselves too seriously. Oh did I tell you I finally got a book deal withWiley & Sons so I can’t procrastinate the book I’ve been promising for 3 years?
ReelSEO is a killer blog about SEO, online video, and marketing.
Steve Garfield is to vlogging what Adam Curry was to podcasting. He’s got a book coming out, but sadly I got axed from the cover.
David Meerman Scott is to digital marketing what The Secret is to self help, and he’s got a blog.
Liz Gannes and the NewTeeVee peeps run the definitive new-media site, which fills the void left by The Daily Reel. Remember Felicia Williams?
Need to know what videos are hawt right now? See Viral Video Chart (select 7 day).
TubeFilter tracks series and episodic content.
TilzyTV does the TVGuide thing for the web. The bro’s know the biz.
Pete Wylie left, but FierceOnlineVideo goes on.
Metacafe’s former content lead writes EyeView (and since he’s a WVFF commenter he gets a gold star)
eMarketer has nice public stats and charts that are eye-candy for people trying to change the world.
Jack Myers is a TV guy with a close eye on new media. The dude is the Trump of the space.
Tim Street is all about marketing & video with a background doing promos for shows.
Ford’s social media guru Scott Monty runs his own blog about social media.
Steve Hall’s AdRants is always good for a laugh and criticism of advertising.
YouTube has a business blog you probably didn’t know exists.
Advertising Week has some nice coverage in its digital section. Abbey Klaassen reports well, and does a nice 3-minute show I TiVo, and Bob Garfield doesn’t hold punches.

Will the iPod Kill the Flip?

2009-10-05T06:48:00Z

Who really needs another gadget that can play music, record voice, shoot video and counts your steps? Well, Apple is believes that we all do and with the release of the new iPod line within the last month that does all that and then some and it may be the next gadget to take over the world. At the Apple media event today, Apple SVP Phil Schiller said that Apple has sold more than 220 million iPods, of which more than 20 million are iPod Touches. Venture reported that:

"Apple’s iPod now has 73.8 percent market share. Sandisk has 7.2 percent, and Microsoft has 1.1 percent, according to market researcher NPD. More than 50 percent are sold to first-time iPod purchasers."

Now with the price drop and additional key features of video recording will the iPod really kill the Flip?

The answer to that really depends on whether consumers care more about quality, cost or ease of use. Newteevee recorded this video showing a side-by-side comparison of the two devices, the iPod Nano or the Flip Ultra SD, and you can see the difference in video quality for yourself.

Steve Garfield also highlighted what he described as Poor Design and Missing Features of the new iPod Nano.

While the new iPhone 3GS first introduced video recording capability it's still not within price range with with its service plan commitment for mass adoption as a video recorder. Either device you choose, the iPod Nano or the Flip Video, will still be an easy tool for you to use for online video publishing.

How To: YouTube Formatting Tags

2009-09-27T05:39:00Z

One of the frequent issues seen with online video is formatting problems in aspect ratio and display resolution. You see a lot of these problems appear on YouTube with video just not looking right. In some cases, widescreen 16:9 video is squished into a standard definition or 4:3 aspect ratio. Or you see 4:3 video stretched into a 16:9 aspect ratio. The standard practice of letterboxing transfers video shot in a widescreen aspect ratio to standard definition video format while preserving the film's original aspect ratio. Pillarboxing (reversed letterboxing) adds vertical black bars on each side of the video when the player a 16:9 aspect ratio. Windowboxing occurs when the video appears centered in the video player surrounded by a black frame on all four sides of the image.

So how do you fix this problem with new videos or ones you've already uploaded to YouTube?

YouTube developed a series of specific tags you can add to your video that let you to alter the appearance and format of your video when played on YouTube or in an embedded player. You can add these tags before you upload your video file to the site, or you can also add the tags to edit an existing video that you've uploaded to your account in the past. The video's altered appearance will display when the video plays on YouTube, and in embedded players.

To use them simply copy and paste the code of the hint tags below into the tags section of the video you want to fix:

yt:crop=16:9 (zooms in on the 16:9 area, removes windowboxing)
yt:stretch=16:9 (fixes anamorphic content by scaling to 16:9)
yt:stretch=4:3 (fixes 720x480 content that is the wrong aspect ratio by scaling to 4:3)
yt:quality=high (default to a high quality stream, depending on availability)

See the detailed instructions on The YouTube Help page Learn More: Formatting tags

Business Insider: Old Media Still Doesn't Get Web Video, Says Blip.TV Founder Kaplan

2009-08-31T02:42:00Z

Heather Leonard of The Business Insider sat down with Dina Kaplan, Co-Founder of blip.tv, to talk about why old media doesn't get web video and "isn't making inroads into even high-quality user-generated video content."

According Dina, "the issue is twofold: Old media thrived in an economy of scarcity. Video is no longer scarce (as evidenced by this interview). Old media wants viewers to come to their network. New media users want their content to be everywhere; the more dissemination, the better."

This article originally appeared in The Business Insider on Aug. 20, 2009.

About blip.tv
Blip.tv has been leveling the playing field for independent shows since May 11, 2005. Independent show creators are great at making content. We're great at technology, business development, distribution, marketing and advertising sales. It's a match made in heaven.More than 48,000 independently produced Web shows use blip.tv to reach more than 22,000,000 people. We distribute more than 2.4 million episodes from these shows across the entire video Internet and onto television screens across the country. Advertisers like Johnson & Johnson, Warner Brothers and Progressive Insurance advertise with us and we share revenues 50/50 with show creators.

Sorenson Media on Understanding the FLV and SWF formats

2009-08-29T18:33:00Z

In this short video from Sorenson Media blog Technical Support Specialist Jeff Udall provides a short explanation on the difference between the FLV (Flash Video) and SWF (Shockwave Flash) formats and how they work together to create the online video experience.

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Endavo Media Creates Fictitious Producer Kelvin G. To Help Real Producers Better Monetize Video

2009-08-29T17:21:00Z

Endavo Media, a leading Internet TV and Social Media Platform, has created a fake Hollywood producer, Kelvin G., as a unique case study and marketing campaign to help online video content producers better understand Internet TV platforms, and how best to monetize their video. "He’s a little offbeat. He’s obsessed with zombies, and addicted to his webcam," says the Endavo Media blog.

"While Internet TV platform technology has created a world of new money-making opportunities for producers and broadcasters," said Endavo Media CMO Peter Contardo, "most could still use a little more knowledge to help navigate the space. Our fictitious movie producer, Kelvin G.,is helping educate, entertain and build relationships with our coreclient --the content producer. Kelvin is a fun, educational tool for demonstrating how Internet TV Platforms help grow businesses online with video."

Launched last month, their online and social media marketing campaign targets a wide range of producers, broadcasters and brand marketers aiming to better leverage their video content online, Contardo added.

Kelvin G. interacts with Endavo clients, prospects and other "fellow producers" through his various Web videos, Twitter page,whitepapers and "personal" email, all supported by his own campy, mock movie that called Zombie Truckers 3, and a whacky microsite at ZombieTruckers3.com.

Endavo Media hopes that with Kelvin G.’s videos and his site, content producers will learn to embrace all the new opportunities to grow their businesses online, and have a little fun while they’re doing it. Check out Kelvin's Hot Tips for "Making the Money" with Online Video and learn how smart producers and broadcasters monetize their content online:

Monetizing Online Video

View more documents from Kelvin G..

About Endavo Media:
Endavo Media provides a hosted platform for Internet TV, enterprise video, social media and IPTV. This easy-to-use, cost-effective media management and distribution system offers high-quality live and on-demand delivery of video, audio and pictures. Content is delivered through brandable players, web sites and user interfaces, across the social web and to consumer broadband devices, including portable media players, mobile phones and set-top boxes. Music, entertainment and new media businesses, as well as social, cultural and faith-based organizations, get more control to connect and engage directly with their audiences, build their brands and generate revenue from their online video communities. Headquartered in Atlanta, Endavo Media was founded in 2004 and is now privately-held. Visit www.endavomedia.com for more information.

EQAL CEO Miles Beckett on "Making a Living in Online Video"

2009-08-29T07:18:00Z

In another conversation from his blog, Tim Street talked with Miles Beckett, Co-Founder and CEO of EQAL, a social entertainment company best known for creating lonelygirl15 the world’s first online interactive drama. Both he and his business partner Greg Goodrich, EQAL's President and COO, had other jobs a few years ago outside of the video and entertainment industry. Miles was a plastic surgery resident and Greg was an attorney practicing entertainment copyright and trademark law but both had ambitions of working in the technology and entertainment field. They left their careers and worked with Mesh Flinders, an aspiring filmmaker develop the idea that became LG15 which spun off KateModern and led to $5 million in venture capital to expand their offerings with new partnerships with traditional media companies and international brands like Paula Dean celebrity cook from the Food Network, CBS and CSI creator Anthony E. Zuiker to explore the digital and social media space through multi-platform interactivity.

Miles says that while it's a tough economy right now the time is ripe for independent producers and talent to create your own intellectual property and build your own brands. He said the important things are story and character, really interacting and engaging with your audience and finding them on every social network that they might be like Facebook and YouTube and bringing them back to your own site to control your user experience. He thinks people will be able to make money through advertising once that market bounces back.

The Fine Brothers on "Can You Make Money With Online Video"

2009-08-10T02:22:00Z

Tim Street interviewed The Fine Brothers at Digital Hollywood Spring 09 about what they are doing to make money with online video. They produce, write, direct, act, sound design, market all of their own material independently or for clients like Comedy Central. The Benny and Rafi Fine are known for their edgy, often controversial viral videos from which they sometime get death threats or for mainstream pop culture parodies. These days they most known for spoiling movies and their "Lost" parodies on YouTube.

How are they making money?
They are mainly pairing up with companies like Comedy Central, Just For Laughs to create online video content. But it's tough because the companies aren't paying that much and they've had to make a lot of smart deals to quit their day jobs but it's not big bucks and they sleep on air mattresses. They own most all of the original content they create and advise all producers to study the contracts with a legal adviser to retain the rights to their material. Mot companies want exclusivity but will release control at some point which producers can redistribute on their own sites. It helps to negotiate with studios if you're not making a lot of money and you can show you have a huge fan base.. Then you can release the videos on your YouTube Channel or blog to garner more views which ultimately helps the studio as well.

Tim says,
"It was very cool to see these two worlds coming together and evenmore exciting to hear that The Fine Brothers are holding on toownership to the videos that they create. It upsets me to no end to seepeople create videos with value and get paid nothing for their hardwork and creativity.If you are an online video producer, director or writer who is ableto get millions of views of your online videos you have a gift, atalent that other people don’t have. Not anyone with a camera can dowhat you do and you should retain ownership of your videos and be paidfor them in some way shape or form or be paid a lot of money upfront.Don’t be taken advantage of and exploited the way that African Americanrecording artists were in the 1950s. You have something special. Don’tgive it away"

Follow Tim Street on Twitter http://twitter.com/1timstreet
Follow the Fine Brothers on Twitter: http://twitter.com/thefinebros

Streaming Learning Center: Understanding the Critical H.264 Encoding Options

2009-07-27T05:45:00Z

This is another video tutorial by Jan Ozer from the Streaming Learning Center. It's a 10-minutes overview which he says, "details how to configure the most important H.264 encoding parameters (profiles, levels, entropy encoding and b-frames), discusses why H.264 encoding quality varies by encoding tool and identifies which tools produce the best quality. It's the entry level information that I provide in most H.264 encoding lectures and useful to anyone producing H.264 videos with tools like Sorenson Squeeze, Adobe Media Encoder, Apple Compressor and Telestream Episode Pro." See the original post here.

Jan also has a great list of H.264-related reference in his post, So You Want to Get to Know H.264?

Understanding the Key H.264 Encoding Parameters from jan ozer on Vimeo.

This tutorial details how to configure the most important H.264 encoding parameters (profiles, levels, entropy encoding and b-frames), discusses why H.264 encoding quality varies by encoding tool and which tools produce the best quality.

Streaming Media East 2009 - Streaming Production: Improving Your Video Quality

2009-07-27T04:51:00Z

This video from is a 45 minute presentation on improving streaming video quality by Jan Ozer at Streaming Media East in May, 2009. Jan has worked in digital video since 1990, and is the author of 13 books related to video technolgy. Jan currently writes for StreamingMedia.com, Digital Content Producer and EventDV. In addition to producing seminars and for streamingmedia.com and the MCA-I, Jan instructs two and three day video production seminars for the Digital Media Academy.

He posted this video on his web site, Streaming Learning Center and says, "The video covers common mistakes made byproducers in pre-production, encoding and distribution.You can download a PDF file containing the presentation by clicking the link below."

Attachments

ImprovingVideoQuality_SME_2009.pdf

Streaming Media East 2009 - Best Practices: Marketing Video for Multiplatform Delivery

2009-06-06T23:29:00Z

The opportunities for video delivery on multiple platforms continue to increase as companies develop their 3-screen strategies for web, mobile and the living room. This panel session from Streaming Media East offers discussion and case presentations by companies innovating in the space.

Best Practices: Marketing Video for Multiplatform Delivery

(C201) 10:30 AM - 11:30 AM

With the amazing consumer adoption of the iPhone and advanced smartphones, marketers today aren't just creating video for one screen-they are creating for up to four! What are best practices in the marketing and PR video for multiplatform delivery, and how can marketers make the most of the rapidly expanding mobile market? Case studies featuring best practices will be featured alongside new campaigns that throw the traditional marketing playbook out!

Panel:

Grant Owens, Account Planning Director, Razorfish

Jack Hallahan, VP, Brand Advertising and Partnerships, MobiTV

Vincent Njoroge, Director of Video, ADTECH

Andrew Bishop, VP, Digital Media, Reality Digital

Content Delivery Summit 2009 - Monetization And Video Advertising: Waiting for the Tipping Point

2009-06-01T04:11:00Z

This video is from a panel session at the Content Delivery Summit 2009 which was a one-day feature event at Streaming Media East 2009 developed and chaired by Dan Rayburn with the purpose of bringing together content owners, infrastructure providers, and Wall Street to discuss the business and technology of delivering video online.

B103: Monetization And Video Advertising: Waiting for the Tipping Point
Moderator: Yaron Samid, Founder, NYVideo.org and Pando Networks
John Cantarella, GM, TIME.com
Markell Lambright, Project Manager, CBS Radio
Suzanne Johnson, Sr. Industry Manager, Media and Entertainment, Akamai

For all the buzz about online video advertising, most content owners have yet to be able to turn their online video from cost center to profit center. Still, strong signals suggest that video monetization is around the corner, provided content owners don't pull back in today's tight economy. When will we reach that tipping point, and what direct cost and revenue impact will it have on the CDNs?

Streaming Media East - Media Framework: Video Publishing Platforms

2009-06-01T03:44:00Z

This video from Streaming Media East features a panel discussion on Video Publishing Platforms and lays the groundwork for content owners to better understand what type of publishing platform they need and what they should expect to pay for managing content, the process and main features of publishing platforms and the viability of build vs. buy.

Media Framework: Video Publishing Platforms

Track C (C104) 2:45 PM - 3:30 PM

A number of vendors offer video publishing platforms, but the features and functionality—not to mention cost—vary widely. Some vendors focus their solutions on content management and monetization, while others are geared towards enabling syndication and interactive advertising campaigns. Adding to the confusion is the fact that different platform vendors have different metrics for billing, and costs rise as content owners become more successful.

Moderator:	David Muller, VP, Infrastructure, Technical Operations, Veoh Networks
Panel:	David Wadler, CEO, Founder, Twistage Chris Johnston, Director, Technology Partnerships, Brightcove Bill Burke, Global Director, Online Video Products, AP Andrew Baron, Creator, Producer, Rocketboom

Related:

Streamingmedia.com: Choosing an Online Video Platform by Jan Ozer - April 9, 2009

Host your own, use a UGC site, or deploy a fee-based, SaaS approach? Here's how to decide which approach is right for you... We've also created a list of the UGC and SaaS online video platforms on the market today. For purposes of definition and delineation: An online video platform is a free or fee-based self-service platform that offers hosting, encoding, customizable & embeddable players, and metrics for organizations that wish to upload and distribute their own video content. While the features and functionality vary from platform to platform, once an end user has signed up, he is able to control the uploading of video and then distribute it anywhere online, not just on the video platform's own website or via a proprietary channel.

Click here to download the Online Video Platforms PDF. (more...)

Ad Age: Akamai CEO: The Online-Video Tipping Point is Here, Streaming Media East 2009 Keynote

2009-05-17T07:14:00Z

Advertising Age posted this 3 Minute AdAge report on Streaming Media East keynote by Akamai CEO Paul Sagan: The Online-Video Tipping Point Is Here from this past week. Sagan said that after more than 10 years of the evolution of online video delivery it's finally reached a tipping point where it can compete directly with traditional broadcast television.

Here's the video from the AdAge YouTube Channel.

Akamai CEO Paul Sagan sees Larger Implications Than Many Imagine and More Waves of Media Disruption Ahead
NEW YORK (YouTube.com/AdAge) -- How big of a game changer will online video watching ultimately be for the television industry? And when will those changes really start to happen big time? According to Akamai CEO Paul Sagan, we're watching the tipping point occur right now and sweeping industry upheaval may come sooner and more dramatically than many imagine. Mr. Sagan was keynote speaker at this week's Streaming Media East conference.
Produced by Hoag Levins Published: May 14, 2009

See Contentinople - Akamai CEO: Online Video Has Reached a 'Tipping Point' for Ryan Lawler's write up on the Paul Sagan's keynote:
"Due to vast advancements in video quality and scale, Akamai Technologies Inc. (Nasdaq: AKAM) CEO Paul Sagan said that we've finally reached a point where consumers will start to view online video the same way they view television. In a keynote speech at Streaming Media East today, Sagan pointed to the large number of viewers watching high-definition (HD) streams of live events like the Presidential Inauguration and the NCAA Men's Basketball Tournament online. As a result, Sagan said he believed that online video had finally reached a "tipping point."

"[The inauguration] was on every TV channel, and it was free. But if you add up the number of people in the audience online, you had 10 million viewers," Sagan said. "That's the audience of 60 Minutes, 24, or Survivor. We're now delivering prime-time-sized audiences on the Web." According to Sagan, the growth of online video is analogous to the spread of the pay TV model, back when cable television was a novelty for users that couldn't get good reception through free analog channels. Then HBO came along and changed everything..."

Also, see Online Video Watch for analysis on Sagan's keynote:
"In the opening keynote at Streaming Media East today Akamai CEO Paul Sagan provided a brief history of video on the web over the past decade and pointed to the ability to scale adaptive streaming technology as the tipping point that will enable online video to reach a TV size audiences. According to Sagan we’re entering a period that “we’re going to think of that of the golden age of the internet.”

“Internet video is finally competitive with television, said Sagan, “it is going to change TV the way that newspapers and magazines have been changed…What happened in cable TV, when cable was first starting, cable was the way that people who didn’t have good TV got TV.” Eventually there was “flowering of new biz model once there was a critical mass, i believe the same thing is now happening with online video"....”

Download Paul Sagan's slides from Streamingmedia.com:
Streaming Media East Keynote: Paul Sagan, Akamai
http://www.streamingmedia.com/east/presentations/SMEast09-Keynote-Akamai.pdf

Guru: Video Blogging Tips from Steve Garfield

2009-05-01T06:07:00Z

This video is produced by Viral which is comprised of an incredible group of creative people who believe in the power of internet television and its enormous potential.

They produced this video Guru: Five Steps to Starting Your Show featuring Steve Garfield, one of the first video bloggers, who shares five steps to starting your own internet show.

Watch Guru: Five Steps to Starting Your Show in Technology | View More Free Videos Online at Veoh.com

Steve's videoblogging tips courtesy of SteveGarfield.com

More from viral: http://www.veoh.com/users/viral

Veeple: Scott's Top 10 Favorite Sites That Relate To Video (Alpha Sort)

2009-04-27T06:43:00Z

This is list of online video sites was compiled by Scott Broomfield, CEO of Veeple and is as he calls it:

Scott's Top 10 Favorite Sites That Relate To Video (Alpha Sort):

www.addictomatic.com    Addict-o-Matic is an excellent site to search on a subject and find results through types of publications and media outlets. I use it to canvas a subject, such as astronomical discoveries, or search for current information on a competitor. I use it quite a bit when interested in finding video trends, such as CTR%, video analytics, video viewing habits, video hosting, or video storytelling. A friend of a friend built this site. I love it.

www.clickz.com    Click Z is a great site to see current information on 'digital marketing.' They are a good resource to see the state of the art as related to digital techniques, including SEO (search engine optimization) and how to get better results from video marketing campaigns.

www.contentinople.com    Contentinople 'Networks the Digital Media industry.' Or from a layman's point of view. They talk about current news within the industry. It is both a blog type site and a news site. Good on video hosting (CDN) alternatives.

www.emarketer.com    eMarketer is one of the best when it comes to statistics and data about online video, online marketing, and mobile marketing. Every few days they produce another chart that shows a new view of information about video, video advertising, video viewing, etc.

www.imediaconnection.com    iMedia Connection is sort of a cross between Conteninople and eMarketer. They have good statistics on digital marketing and video marketing, including SEO, but also have pretty good commentary and third party blogs.

www.mediapost.com    This one requires that you sign up to view it. It is free, though. I use the 'Video Insider' portion of Media Post. They have many, many publications; too many to list here. Their video hosting section is good for beginning to understand the economics of using video on your site. Especially good if you are a small to medium business and are looking at getting video to your site for the first time. Veeple certainly helps with this, but it is nice to know what the other options might be if you want to bolt your own solution together. Keep in mind that Veeple is an 'all-in-one' solution: Content management (CMS), content delivery (CDN), dynamic / customizable player, clickable links and full video analytics, including clickable analytics.

www.newteevee.com    New Tee Vee is probably to one on this list that is the most 'gossipy' related to people and companies playing in the video arena. It is a little like a min TV station and has many online video Blogs wherein people comment on a variety of topics regarding online video, video deployment and industry best practices.

www.reelseo.com    As one might image, Reel SEO focus on, you guessed it, Search Engine Optimization or SEO for short. They have a wealth of reports and information links to help the small business owner figure out how to best optimize one's site for the search engines and the little 'bots and spiders' that do all of the web crawling. Very professional site.

www.seekingalpha.com    Seeking Alpha is my one of the list that is a little more broad than simple video. It is one of the sites where I go to frame overall market context and how the capital market might be affecting industry outcomes.

www.webanalyticsworld.com    Web Analytics World is probably my favorite when in comes to pure Web Analytics. They go both deep and broad. They often provide the tools, tips and tricks necessary to figure out whether your digital and online video programs are working to max capacity and how to optimize your programs.

1TimStreet's 5 Secret Ingredients of Viral Video Success

2009-03-20T03:54:00Z

1TImStreet is a blog written by Tim Street about observations on marketing products and services with web video and social media. Tim Street is Chief Creative / CEO APE Digital Inc. and represented by Hollywood Talent Agency UTA. He is a Writer, Producer, Director and Digital Entertainment / Social Media Specialist who is available as an Adviser to help companies and individuals map out their strategy for creating, producing, acting and distributing online video.

Tim is also the Creator and Executive Producer of the Popular Viral Video Series French Maid TV with over 30 Million Downloads of his online videos.

In addition to creating online viral video webisodes Tim has produced Short and Long Form TV for many studios and television networks. Back in September 2008, Tim wrote a post, 1 Tim Street: Why Do Some People Get Millions of Video Views? which focused on his 5 Secret Ingredients of Viral Video Success. I've included short excerpts from his full post that you can read here.

"1TimStreet's 5 Secret Ingredients of Viral Video Success:

1. Don't Suck
Sure it's easy for me to say that but sometimes it's hard to understand if your videos suck. People don't want to admit they have an ugly baby and people that know you aren't going to tell you that your child could cause someone to gag choke and die.

2. Move Two or More Human Emotions
Examine any viral video and depending on who you are you will find that it moves two or more human emotions. What are those emotions? The Primary Emotions are: Love, Joy, Surprise, Anger, Sadness and Fear. Combining any two or more of them will get you views.

3. Have Spectacle
I written before about how according to Hollywood screenplay guru Robert McKee, when ever there is an advance in entertainment "spectacle" comes first then "story." So go use the search box and to find some ideas for a great spectacle that will fit into your online video because you are still going to need spectacle if you want to get millions of views of your Internet video.

4. Have Story
We are slowly moving into "story" in the evolution of online video as a form of entertainment and if you want your online video to have shelf life make sure it has a story element to it. Two years from now fewer and fewer people will be watching the Star Wars Kid on a daily basis.

5. Have Talent
I can give you these secret ingredients but you may just not know how to cook. You may not have the talent or the vision to see what emotions are in a script when you read it. There are people that are tone deaf and I think there are also people who can't hear or see when something just "works" or doesn't work. Talented people have little voices that tell them when something "works" or doesn't work. Talented people know when they need to do better."

Contentinople - Five Factors for the Success of Online Video

2009-03-20T03:32:00Z

This post comes by way of Contentinople - Diane Mermigas who offers Five Factors for the Success of Online Video. Diane Mermigas is an award-winning business journalist and columnist specializing in media, entertainment, telecommunications and the Internet, as well as the economics, trends and issues that drive them. As Editor at Large at Mediapost, Ms. Mermigas writes the daily On Media column.

Here's an except from her Contentinople article which can be read in its entirety here.

"Broadband video fortunes appear stalled between the economic malaise and the paradigm shifts to digital. Everyone wants a piece of the booming digital video action, but the best minds do not know how to fully monetize it, or how to make it ubiquitous or palatable to mobile screens.

Despite legal, technical, and creative tangles, streaming Web video is filling the pressing demand for moving images on the iPhone, PC, and BlackBerry. Options are as new as 90-second Flickr video sharing and Netflix Inc. ’s instant all-you-can-watch home movies and as long-running as eyewitness news from smartphone cameras posted to CNN.com.

It will take a global media village -- and all its content, hardware, software, and algorithmic tribes -- to discover and mine digital video’s full potential. Here are five factors shaping its future.

Video revalued - Emerging forms of advertising, e-commerce, pay-for-play, and interactive connections to target consumers will redefine video values.
Video redefined - Discovering what plays well on mobile small screens will trigger a wave of commerce and convenience-based content reaching beyond pedestrian TV and film extensions.
Social and e-commerce functions- Video’s value will be shaped by the quality of interactive engagement sparked between users and what interests them.
Relevant ad buys across the spectrum- Advertisers must create a coveted interactive loop with those seeking their products and services.
Video search and discoverability- Finding specific and related video must be an art form as much as a science. Managing and storing massive amounts of video (even in the cloud) is a maintenance crisis in the wings."

Diane Mermigas can be reached at dmermigas@mediapost.com, or 708-352-5849.

Scribe Media.org: Profiting from Online Video

2009-02-15T04:36:00Z

If you're an online video publisher, content creator or advertiser than this post should be if great interest to you. This entry come from Scribemedia.org and was posted by Peter Cervieri in Media on February 1, 2009. Peter Cervieri is co-founder of and Director of Business Development for ScribeMedia.Org. This video is from SIIA Information Industry Summit.

"We’ve all been reading for a long while now about the video advertising boom — or perhaps explosion would better describe it — that is just around the corner. But that corner seems to be getting further and further away.

How can it be that YouTube can command nearly half of all video traffic, yet monetize less than 5% of its streams? Three-fourths of all internet users watch video each month so the eyeballs are there. Where are the dollars? Is anybody making real money from online (non-adult) video?

And more importantly, how? Our panelists will discuss whether there is a secret sauce for profiting from video online, and perhaps reveal some of the ingredients that go into that sauce."

Moderator
Nicholas Ascheim, VP of Product Management, NYTimes.com

Panelists
Sandy Malcolm, Executive Producer, CNN.com Video
Andy Plesser, Executive Producer and Founder, Beet.TV
Kathy Yates, CEO, AllBusiness.com

Watch all video from the SIIA Information Industry Summit.

Watch all video from SIIA Previews.

Related ScribeMedia.org Posts

About ScribeMedia.Org

ScribeMedia.Org travels the country to capture and deliver speeches, lectures, roundtables and interviews of thoughtleaders across a broad range of subject areas that includes current events, technology, media, business, healthcare and the arts.

The goal is a neutral forum for intelligent dialog and debate, uncluttered by soundbytes, instant punditry and shoutfests that have become our national dialog.

We achieve this by working with Partners and Clients such as publishers, associations and think tanks to film their events for distribution across a variety of channels that include this site, television, radio, mobile devices, or a combination of them all. In short, we deliver content where and how people want to receive it.

Contact Information

We’re located in downtown Manhattan and can be reached at 212.353.0022 or via this form.

SEOmoz.org Tips for Optimizing Online Video Content

2009-02-08T00:56:00Z

This video comes from SEOmozBlog and is presented by Rand Fishkin, known as the Wizard of Moz, as part of the SEOmoz Whitebroard Friday and was posted by Scott Willoughby who says, "This week we're talking about video optimization. Video has become one of the most powerful content formats in recent years--whether as a regular part of a blog (like good ol' Whiteboard Friday) or as a viral content strategy--but when you're using video as a strategy it pays to consider your goals. Are you looking for link generation? Keyword targeted content? Branding and recognition? All of the above?" Depending on your primary objective, you may need to consider different publishing strategies, and that's exactly what we'll cover in this episode.

SEOmoz Whiteboard Friday - Optimizing for Video Content from Scott Willoughby on Vimeo.

About SEOmoz

SEOmoz provides companies around the world with consulting, Internet marketing and search engine optimization services. Although our home offices in Seattle, WA serve as our base of operations, we're frequently found globetrotting across the US, Canada & Europe. Our goal is to provide a high level of service and education to businesses, individuals, non-profits and government organizations so they can best leverage the unique reach of the Internet to increase visibility and achieve success. If you’re interested in talking to us about any of our services:

* Email:seosales@seomoz.org

* Phone: 206.632.3171