Online Video Publishing [dot] com

How To: YouTube Formatting Tags

2009-09-27T05:39:00Z

One of the frequent issues seen with online video is formatting problems in aspect ratio and display resolution. You see a lot of these problems appear on YouTube with video just not looking right. In some cases, widescreen 16:9 video is squished into a standard definition or 4:3 aspect ratio. Or you see 4:3 video stretched into a 16:9 aspect ratio. The standard practice of letterboxing transfers video shot in a widescreen aspect ratio to standard definition video format while preserving the film's original aspect ratio. Pillarboxing (reversed letterboxing) adds vertical black bars on each side of the video when the player a 16:9 aspect ratio. Windowboxing occurs when the video appears centered in the video player surrounded by a black frame on all four sides of the image.

So how do you fix this problem with new videos or ones you've already uploaded to YouTube?

YouTube developed a series of specific tags you can add to your video that let you to alter the appearance and format of your video when played on YouTube or in an embedded player. You can add these tags before you upload your video file to the site, or you can also add the tags to edit an existing video that you've uploaded to your account in the past. The video's altered appearance will display when the video plays on YouTube, and in embedded players.

To use them simply copy and paste the code of the hint tags below into the tags section of the video you want to fix:

yt:crop=16:9 (zooms in on the 16:9 area, removes windowboxing)
yt:stretch=16:9 (fixes anamorphic content by scaling to 16:9)
yt:stretch=4:3 (fixes 720x480 content that is the wrong aspect ratio by scaling to 4:3)
yt:quality=high (default to a high quality stream, depending on availability)

See the detailed instructions on The YouTube Help page Learn More: Formatting tags

Business Insider: Old Media Still Doesn't Get Web Video, Says Blip.TV Founder Kaplan

2009-08-31T02:42:00Z

Heather Leonard of The Business Insider sat down with Dina Kaplan, Co-Founder of blip.tv, to talk about why old media doesn't get web video and "isn't making inroads into even high-quality user-generated video content."

According Dina, "the issue is twofold: Old media thrived in an economy of scarcity. Video is no longer scarce (as evidenced by this interview). Old media wants viewers to come to their network. New media users want their content to be everywhere; the more dissemination, the better."

This article originally appeared in The Business Insider on Aug. 20, 2009.

About blip.tv
Blip.tv has been leveling the playing field for independent shows since May 11, 2005. Independent show creators are great at making content. We're great at technology, business development, distribution, marketing and advertising sales. It's a match made in heaven.More than 48,000 independently produced Web shows use blip.tv to reach more than 22,000,000 people. We distribute more than 2.4 million episodes from these shows across the entire video Internet and onto television screens across the country. Advertisers like Johnson & Johnson, Warner Brothers and Progressive Insurance advertise with us and we share revenues 50/50 with show creators.

Sorenson Media on Understanding the FLV and SWF formats

2009-08-29T18:33:00Z

In this short video from Sorenson Media blog Technical Support Specialist Jeff Udall provides a short explanation on the difference between the FLV (Flash Video) and SWF (Shockwave Flash) formats and how they work together to create the online video experience.

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If video does not display, click here.

Endavo Media Creates Fictitious Producer Kelvin G. To Help Real Producers Better Monetize Video

2009-08-29T17:21:00Z

Endavo Media, a leading Internet TV and Social Media Platform, has created a fake Hollywood producer, Kelvin G., as a unique case study and marketing campaign to help online video content producers better understand Internet TV platforms, and how best to monetize their video. "He’s a little offbeat. He’s obsessed with zombies, and addicted to his webcam," says the Endavo Media blog.

"While Internet TV platform technology has created a world of new money-making opportunities for producers and broadcasters," said Endavo Media CMO Peter Contardo, "most could still use a little more knowledge to help navigate the space. Our fictitious movie producer, Kelvin G.,is helping educate, entertain and build relationships with our coreclient --the content producer. Kelvin is a fun, educational tool for demonstrating how Internet TV Platforms help grow businesses online with video."

Launched last month, their online and social media marketing campaign targets a wide range of producers, broadcasters and brand marketers aiming to better leverage their video content online, Contardo added.

Kelvin G. interacts with Endavo clients, prospects and other "fellow producers" through his various Web videos, Twitter page,whitepapers and "personal" email, all supported by his own campy, mock movie that called Zombie Truckers 3, and a whacky microsite at ZombieTruckers3.com.

Endavo Media hopes that with Kelvin G.’s videos and his site, content producers will learn to embrace all the new opportunities to grow their businesses online, and have a little fun while they’re doing it. Check out Kelvin's Hot Tips for "Making the Money" with Online Video and learn how smart producers and broadcasters monetize their content online:

Monetizing Online Video

View more documents from Kelvin G..

About Endavo Media:
Endavo Media provides a hosted platform for Internet TV, enterprise video, social media and IPTV. This easy-to-use, cost-effective media management and distribution system offers high-quality live and on-demand delivery of video, audio and pictures. Content is delivered through brandable players, web sites and user interfaces, across the social web and to consumer broadband devices, including portable media players, mobile phones and set-top boxes. Music, entertainment and new media businesses, as well as social, cultural and faith-based organizations, get more control to connect and engage directly with their audiences, build their brands and generate revenue from their online video communities. Headquartered in Atlanta, Endavo Media was founded in 2004 and is now privately-held. Visit www.endavomedia.com for more information.

EQAL CEO Miles Beckett on "Making a Living in Online Video"

2009-08-29T07:18:00Z

In another conversation from his blog, Tim Street talked with Miles Beckett, Co-Founder and CEO of EQAL, a social entertainment company best known for creating lonelygirl15 the world’s first online interactive drama. Both he and his business partner Greg Goodrich, EQAL's President and COO, had other jobs a few years ago outside of the video and entertainment industry. Miles was a plastic surgery resident and Greg was an attorney practicing entertainment copyright and trademark law but both had ambitions of working in the technology and entertainment field. They left their careers and worked with Mesh Flinders, an aspiring filmmaker develop the idea that became LG15 which spun off KateModern and led to $5 million in venture capital to expand their offerings with new partnerships with traditional media companies and international brands like Paula Dean celebrity cook from the Food Network, CBS and CSI creator Anthony E. Zuiker to explore the digital and social media space through multi-platform interactivity.

Miles says that while it's a tough economy right now the time is ripe for independent producers and talent to create your own intellectual property and build your own brands. He said the important things are story and character, really interacting and engaging with your audience and finding them on every social network that they might be like Facebook and YouTube and bringing them back to your own site to control your user experience. He thinks people will be able to make money through advertising once that market bounces back.

The Fine Brothers on "Can You Make Money With Online Video"

2009-08-10T02:22:00Z

Tim Street interviewed The Fine Brothers at Digital Hollywood Spring 09 about what they are doing to make money with online video. They produce, write, direct, act, sound design, market all of their own material independently or for clients like Comedy Central. The Benny and Rafi Fine are known for their edgy, often controversial viral videos from which they sometime get death threats or for mainstream pop culture parodies. These days they most known for spoiling movies and their "Lost" parodies on YouTube.

How are they making money?
They are mainly pairing up with companies like Comedy Central, Just For Laughs to create online video content. But it's tough because the companies aren't paying that much and they've had to make a lot of smart deals to quit their day jobs but it's not big bucks and they sleep on air mattresses. They own most all of the original content they create and advise all producers to study the contracts with a legal adviser to retain the rights to their material. Mot companies want exclusivity but will release control at some point which producers can redistribute on their own sites. It helps to negotiate with studios if you're not making a lot of money and you can show you have a huge fan base.. Then you can release the videos on your YouTube Channel or blog to garner more views which ultimately helps the studio as well.

Tim says,
"It was very cool to see these two worlds coming together and evenmore exciting to hear that The Fine Brothers are holding on toownership to the videos that they create. It upsets me to no end to seepeople create videos with value and get paid nothing for their hardwork and creativity.If you are an online video producer, director or writer who is ableto get millions of views of your online videos you have a gift, atalent that other people don’t have. Not anyone with a camera can dowhat you do and you should retain ownership of your videos and be paidfor them in some way shape or form or be paid a lot of money upfront.Don’t be taken advantage of and exploited the way that African Americanrecording artists were in the 1950s. You have something special. Don’tgive it away"

Follow Tim Street on Twitter http://twitter.com/1timstreet
Follow the Fine Brothers on Twitter: http://twitter.com/thefinebros

Streaming Learning Center: Understanding the Critical H.264 Encoding Options

2009-07-27T05:45:00Z

This is another video tutorial by Jan Ozer from the Streaming Learning Center. It's a 10-minutes overview which he says, "details how to configure the most important H.264 encoding parameters (profiles, levels, entropy encoding and b-frames), discusses why H.264 encoding quality varies by encoding tool and identifies which tools produce the best quality. It's the entry level information that I provide in most H.264 encoding lectures and useful to anyone producing H.264 videos with tools like Sorenson Squeeze, Adobe Media Encoder, Apple Compressor and Telestream Episode Pro." See the original post here.

Jan also has a great list of H.264-related reference in his post, So You Want to Get to Know H.264?

Understanding the Key H.264 Encoding Parameters from jan ozer on Vimeo.

This tutorial details how to configure the most important H.264 encoding parameters (profiles, levels, entropy encoding and b-frames), discusses why H.264 encoding quality varies by encoding tool and which tools produce the best quality.

Streaming Media East 2009 - Streaming Production: Improving Your Video Quality

2009-07-27T04:51:00Z

This video from is a 45 minute presentation on improving streaming video quality by Jan Ozer at Streaming Media East in May, 2009. Jan has worked in digital video since 1990, and is the author of 13 books related to video technolgy. Jan currently writes for StreamingMedia.com, Digital Content Producer and EventDV. In addition to producing seminars and for streamingmedia.com and the MCA-I, Jan instructs two and three day video production seminars for the Digital Media Academy.

He posted this video on his web site, Streaming Learning Center and says, "The video covers common mistakes made byproducers in pre-production, encoding and distribution.You can download a PDF file containing the presentation by clicking the link below."

Attachments

ImprovingVideoQuality_SME_2009.pdf

Streaming Media East 2009 - Best Practices: Marketing Video for Multiplatform Delivery

2009-06-06T23:29:00Z

The opportunities for video delivery on multiple platforms continue to increase as companies develop their 3-screen strategies for web, mobile and the living room. This panel session from Streaming Media East offers discussion and case presentations by companies innovating in the space.

Best Practices: Marketing Video for Multiplatform Delivery

(C201) 10:30 AM - 11:30 AM

With the amazing consumer adoption of the iPhone and advanced smartphones, marketers today aren't just creating video for one screen-they are creating for up to four! What are best practices in the marketing and PR video for multiplatform delivery, and how can marketers make the most of the rapidly expanding mobile market? Case studies featuring best practices will be featured alongside new campaigns that throw the traditional marketing playbook out!

Panel:

Grant Owens, Account Planning Director, Razorfish

Jack Hallahan, VP, Brand Advertising and Partnerships, MobiTV

Vincent Njoroge, Director of Video, ADTECH

Andrew Bishop, VP, Digital Media, Reality Digital

Content Delivery Summit 2009 - Monetization And Video Advertising: Waiting for the Tipping Point

2009-06-01T04:11:00Z

This video is from a panel session at the Content Delivery Summit 2009 which was a one-day feature event at Streaming Media East 2009 developed and chaired by Dan Rayburn with the purpose of bringing together content owners, infrastructure providers, and Wall Street to discuss the business and technology of delivering video online.

B103: Monetization And Video Advertising: Waiting for the Tipping Point
Moderator: Yaron Samid, Founder, NYVideo.org and Pando Networks
John Cantarella, GM, TIME.com
Markell Lambright, Project Manager, CBS Radio
Suzanne Johnson, Sr. Industry Manager, Media and Entertainment, Akamai

For all the buzz about online video advertising, most content owners have yet to be able to turn their online video from cost center to profit center. Still, strong signals suggest that video monetization is around the corner, provided content owners don't pull back in today's tight economy. When will we reach that tipping point, and what direct cost and revenue impact will it have on the CDNs?

Streaming Media East - Media Framework: Video Publishing Platforms

2009-06-01T03:44:00Z

This video from Streaming Media East features a panel discussion on Video Publishing Platforms and lays the groundwork for content owners to better understand what type of publishing platform they need and what they should expect to pay for managing content, the process and main features of publishing platforms and the viability of build vs. buy.

Media Framework: Video Publishing Platforms

Track C (C104) 2:45 PM - 3:30 PM

A number of vendors offer video publishing platforms, but the features and functionality—not to mention cost—vary widely. Some vendors focus their solutions on content management and monetization, while others are geared towards enabling syndication and interactive advertising campaigns. Adding to the confusion is the fact that different platform vendors have different metrics for billing, and costs rise as content owners become more successful.

Moderator:	David Muller, VP, Infrastructure, Technical Operations, Veoh Networks
Panel:	David Wadler, CEO, Founder, Twistage Chris Johnston, Director, Technology Partnerships, Brightcove Bill Burke, Global Director, Online Video Products, AP Andrew Baron, Creator, Producer, Rocketboom

Related:

Streamingmedia.com: Choosing an Online Video Platform by Jan Ozer - April 9, 2009

Host your own, use a UGC site, or deploy a fee-based, SaaS approach? Here's how to decide which approach is right for you... We've also created a list of the UGC and SaaS online video platforms on the market today. For purposes of definition and delineation: An online video platform is a free or fee-based self-service platform that offers hosting, encoding, customizable & embeddable players, and metrics for organizations that wish to upload and distribute their own video content. While the features and functionality vary from platform to platform, once an end user has signed up, he is able to control the uploading of video and then distribute it anywhere online, not just on the video platform's own website or via a proprietary channel.

Click here to download the Online Video Platforms PDF. (more...)

Ad Age: Akamai CEO: The Online-Video Tipping Point is Here, Streaming Media East 2009 Keynote

2009-05-17T07:14:00Z

Advertising Age posted this 3 Minute AdAge report on Streaming Media East keynote by Akamai CEO Paul Sagan: The Online-Video Tipping Point Is Here from this past week. Sagan said that after more than 10 years of the evolution of online video delivery it's finally reached a tipping point where it can compete directly with traditional broadcast television.

Here's the video from the AdAge YouTube Channel.

Akamai CEO Paul Sagan sees Larger Implications Than Many Imagine and More Waves of Media Disruption Ahead
NEW YORK (YouTube.com/AdAge) -- How big of a game changer will online video watching ultimately be for the television industry? And when will those changes really start to happen big time? According to Akamai CEO Paul Sagan, we're watching the tipping point occur right now and sweeping industry upheaval may come sooner and more dramatically than many imagine. Mr. Sagan was keynote speaker at this week's Streaming Media East conference.
Produced by Hoag Levins Published: May 14, 2009

See Contentinople - Akamai CEO: Online Video Has Reached a 'Tipping Point' for Ryan Lawler's write up on the Paul Sagan's keynote:
"Due to vast advancements in video quality and scale, Akamai Technologies Inc. (Nasdaq: AKAM) CEO Paul Sagan said that we've finally reached a point where consumers will start to view online video the same way they view television. In a keynote speech at Streaming Media East today, Sagan pointed to the large number of viewers watching high-definition (HD) streams of live events like the Presidential Inauguration and the NCAA Men's Basketball Tournament online. As a result, Sagan said he believed that online video had finally reached a "tipping point."

"[The inauguration] was on every TV channel, and it was free. But if you add up the number of people in the audience online, you had 10 million viewers," Sagan said. "That's the audience of 60 Minutes, 24, or Survivor. We're now delivering prime-time-sized audiences on the Web." According to Sagan, the growth of online video is analogous to the spread of the pay TV model, back when cable television was a novelty for users that couldn't get good reception through free analog channels. Then HBO came along and changed everything..."

Also, see Online Video Watch for analysis on Sagan's keynote:
"In the opening keynote at Streaming Media East today Akamai CEO Paul Sagan provided a brief history of video on the web over the past decade and pointed to the ability to scale adaptive streaming technology as the tipping point that will enable online video to reach a TV size audiences. According to Sagan we’re entering a period that “we’re going to think of that of the golden age of the internet.”

“Internet video is finally competitive with television, said Sagan, “it is going to change TV the way that newspapers and magazines have been changed…What happened in cable TV, when cable was first starting, cable was the way that people who didn’t have good TV got TV.” Eventually there was “flowering of new biz model once there was a critical mass, i believe the same thing is now happening with online video"....”

Download Paul Sagan's slides from Streamingmedia.com:
Streaming Media East Keynote: Paul Sagan, Akamai
http://www.streamingmedia.com/east/presentations/SMEast09-Keynote-Akamai.pdf

Guru: Video Blogging Tips from Steve Garfield

2009-05-01T06:07:00Z

This video is produced by Viral which is comprised of an incredible group of creative people who believe in the power of internet television and its enormous potential.

They produced this video Guru: Five Steps to Starting Your Show featuring Steve Garfield, one of the first video bloggers, who shares five steps to starting your own internet show.

Watch Guru: Five Steps to Starting Your Show in Technology | View More Free Videos Online at Veoh.com

Steve's videoblogging tips courtesy of SteveGarfield.com

More from viral: http://www.veoh.com/users/viral

Veeple: Scott's Top 10 Favorite Sites That Relate To Video (Alpha Sort)

2009-04-27T06:43:00Z

This is list of online video sites was compiled by Scott Broomfield, CEO of Veeple and is as he calls it:

Scott's Top 10 Favorite Sites That Relate To Video (Alpha Sort):

www.addictomatic.com    Addict-o-Matic is an excellent site to search on a subject and find results through types of publications and media outlets. I use it to canvas a subject, such as astronomical discoveries, or search for current information on a competitor. I use it quite a bit when interested in finding video trends, such as CTR%, video analytics, video viewing habits, video hosting, or video storytelling. A friend of a friend built this site. I love it.

www.clickz.com    Click Z is a great site to see current information on 'digital marketing.' They are a good resource to see the state of the art as related to digital techniques, including SEO (search engine optimization) and how to get better results from video marketing campaigns.

www.contentinople.com    Contentinople 'Networks the Digital Media industry.' Or from a layman's point of view. They talk about current news within the industry. It is both a blog type site and a news site. Good on video hosting (CDN) alternatives.

www.emarketer.com    eMarketer is one of the best when it comes to statistics and data about online video, online marketing, and mobile marketing. Every few days they produce another chart that shows a new view of information about video, video advertising, video viewing, etc.

www.imediaconnection.com    iMedia Connection is sort of a cross between Conteninople and eMarketer. They have good statistics on digital marketing and video marketing, including SEO, but also have pretty good commentary and third party blogs.

www.mediapost.com    This one requires that you sign up to view it. It is free, though. I use the 'Video Insider' portion of Media Post. They have many, many publications; too many to list here. Their video hosting section is good for beginning to understand the economics of using video on your site. Especially good if you are a small to medium business and are looking at getting video to your site for the first time. Veeple certainly helps with this, but it is nice to know what the other options might be if you want to bolt your own solution together. Keep in mind that Veeple is an 'all-in-one' solution: Content management (CMS), content delivery (CDN), dynamic / customizable player, clickable links and full video analytics, including clickable analytics.

www.newteevee.com    New Tee Vee is probably to one on this list that is the most 'gossipy' related to people and companies playing in the video arena. It is a little like a min TV station and has many online video Blogs wherein people comment on a variety of topics regarding online video, video deployment and industry best practices.

www.reelseo.com    As one might image, Reel SEO focus on, you guessed it, Search Engine Optimization or SEO for short. They have a wealth of reports and information links to help the small business owner figure out how to best optimize one's site for the search engines and the little 'bots and spiders' that do all of the web crawling. Very professional site.

www.seekingalpha.com    Seeking Alpha is my one of the list that is a little more broad than simple video. It is one of the sites where I go to frame overall market context and how the capital market might be affecting industry outcomes.

www.webanalyticsworld.com    Web Analytics World is probably my favorite when in comes to pure Web Analytics. They go both deep and broad. They often provide the tools, tips and tricks necessary to figure out whether your digital and online video programs are working to max capacity and how to optimize your programs.

1TimStreet's 5 Secret Ingredients of Viral Video Success

2009-03-20T03:54:00Z

1TImStreet is a blog written by Tim Street about observations on marketing products and services with web video and social media. Tim Street is Chief Creative / CEO APE Digital Inc. and represented by Hollywood Talent Agency UTA. He is a Writer, Producer, Director and Digital Entertainment / Social Media Specialist who is available as an Adviser to help companies and individuals map out their strategy for creating, producing, acting and distributing online video.

Tim is also the Creator and Executive Producer of the Popular Viral Video Series French Maid TV with over 30 Million Downloads of his online videos.

In addition to creating online viral video webisodes Tim has produced Short and Long Form TV for many studios and television networks. Back in September 2008, Tim wrote a post, 1 Tim Street: Why Do Some People Get Millions of Video Views? which focused on his 5 Secret Ingredients of Viral Video Success. I've included short excerpts from his full post that you can read here.

"1TimStreet's 5 Secret Ingredients of Viral Video Success:

1. Don't Suck
Sure it's easy for me to say that but sometimes it's hard to understand if your videos suck. People don't want to admit they have an ugly baby and people that know you aren't going to tell you that your child could cause someone to gag choke and die.

2. Move Two or More Human Emotions
Examine any viral video and depending on who you are you will find that it moves two or more human emotions. What are those emotions? The Primary Emotions are: Love, Joy, Surprise, Anger, Sadness and Fear. Combining any two or more of them will get you views.

3. Have Spectacle
I written before about how according to Hollywood screenplay guru Robert McKee, when ever there is an advance in entertainment "spectacle" comes first then "story." So go use the search box and to find some ideas for a great spectacle that will fit into your online video because you are still going to need spectacle if you want to get millions of views of your Internet video.

4. Have Story
We are slowly moving into "story" in the evolution of online video as a form of entertainment and if you want your online video to have shelf life make sure it has a story element to it. Two years from now fewer and fewer people will be watching the Star Wars Kid on a daily basis.

5. Have Talent
I can give you these secret ingredients but you may just not know how to cook. You may not have the talent or the vision to see what emotions are in a script when you read it. There are people that are tone deaf and I think there are also people who can't hear or see when something just "works" or doesn't work. Talented people have little voices that tell them when something "works" or doesn't work. Talented people know when they need to do better."

Contentinople - Five Factors for the Success of Online Video

2009-03-20T03:32:00Z

This post comes by way of Contentinople - Diane Mermigas who offers Five Factors for the Success of Online Video. Diane Mermigas is an award-winning business journalist and columnist specializing in media, entertainment, telecommunications and the Internet, as well as the economics, trends and issues that drive them. As Editor at Large at Mediapost, Ms. Mermigas writes the daily On Media column.

Here's an except from her Contentinople article which can be read in its entirety here.

"Broadband video fortunes appear stalled between the economic malaise and the paradigm shifts to digital. Everyone wants a piece of the booming digital video action, but the best minds do not know how to fully monetize it, or how to make it ubiquitous or palatable to mobile screens.

Despite legal, technical, and creative tangles, streaming Web video is filling the pressing demand for moving images on the iPhone, PC, and BlackBerry. Options are as new as 90-second Flickr video sharing and Netflix Inc. ’s instant all-you-can-watch home movies and as long-running as eyewitness news from smartphone cameras posted to CNN.com.

It will take a global media village -- and all its content, hardware, software, and algorithmic tribes -- to discover and mine digital video’s full potential. Here are five factors shaping its future.

Video revalued - Emerging forms of advertising, e-commerce, pay-for-play, and interactive connections to target consumers will redefine video values.
Video redefined - Discovering what plays well on mobile small screens will trigger a wave of commerce and convenience-based content reaching beyond pedestrian TV and film extensions.
Social and e-commerce functions- Video’s value will be shaped by the quality of interactive engagement sparked between users and what interests them.
Relevant ad buys across the spectrum- Advertisers must create a coveted interactive loop with those seeking their products and services.
Video search and discoverability- Finding specific and related video must be an art form as much as a science. Managing and storing massive amounts of video (even in the cloud) is a maintenance crisis in the wings."

Diane Mermigas can be reached at dmermigas@mediapost.com, or 708-352-5849.

Scribe Media.org: Profiting from Online Video

2009-02-15T04:36:00Z

If you're an online video publisher, content creator or advertiser than this post should be if great interest to you. This entry come from Scribemedia.org and was posted by Peter Cervieri in Media on February 1, 2009. Peter Cervieri is co-founder of and Director of Business Development for ScribeMedia.Org. This video is from SIIA Information Industry Summit.

"We’ve all been reading for a long while now about the video advertising boom — or perhaps explosion would better describe it — that is just around the corner. But that corner seems to be getting further and further away.

How can it be that YouTube can command nearly half of all video traffic, yet monetize less than 5% of its streams? Three-fourths of all internet users watch video each month so the eyeballs are there. Where are the dollars? Is anybody making real money from online (non-adult) video?

And more importantly, how? Our panelists will discuss whether there is a secret sauce for profiting from video online, and perhaps reveal some of the ingredients that go into that sauce."

Moderator
Nicholas Ascheim, VP of Product Management, NYTimes.com

Panelists
Sandy Malcolm, Executive Producer, CNN.com Video
Andy Plesser, Executive Producer and Founder, Beet.TV
Kathy Yates, CEO, AllBusiness.com

Watch all video from the SIIA Information Industry Summit.

Watch all video from SIIA Previews.

Related ScribeMedia.org Posts

About ScribeMedia.Org

ScribeMedia.Org travels the country to capture and deliver speeches, lectures, roundtables and interviews of thoughtleaders across a broad range of subject areas that includes current events, technology, media, business, healthcare and the arts.

The goal is a neutral forum for intelligent dialog and debate, uncluttered by soundbytes, instant punditry and shoutfests that have become our national dialog.

We achieve this by working with Partners and Clients such as publishers, associations and think tanks to film their events for distribution across a variety of channels that include this site, television, radio, mobile devices, or a combination of them all. In short, we deliver content where and how people want to receive it.

Contact Information

We’re located in downtown Manhattan and can be reached at 212.353.0022 or via this form.

SEOmoz.org Tips for Optimizing Online Video Content

2009-02-08T00:56:00Z

This video comes from SEOmozBlog and is presented by Rand Fishkin, known as the Wizard of Moz, as part of the SEOmoz Whitebroard Friday and was posted by Scott Willoughby who says, "This week we're talking about video optimization. Video has become one of the most powerful content formats in recent years--whether as a regular part of a blog (like good ol' Whiteboard Friday) or as a viral content strategy--but when you're using video as a strategy it pays to consider your goals. Are you looking for link generation? Keyword targeted content? Branding and recognition? All of the above?" Depending on your primary objective, you may need to consider different publishing strategies, and that's exactly what we'll cover in this episode.

SEOmoz Whiteboard Friday - Optimizing for Video Content from Scott Willoughby on Vimeo.

About SEOmoz

SEOmoz provides companies around the world with consulting, Internet marketing and search engine optimization services. Although our home offices in Seattle, WA serve as our base of operations, we're frequently found globetrotting across the US, Canada & Europe. Our goal is to provide a high level of service and education to businesses, individuals, non-profits and government organizations so they can best leverage the unique reach of the Internet to increase visibility and achieve success. If you’re interested in talking to us about any of our services:

* Email:seosales@seomoz.org

* Phone: 206.632.3171

The Future of Delivery and Monetization of Online Video: An Ooyala Industry Webinar Featuring James McQuivey, Forrester Research

2009-02-04T06:46:00Z

This video comes by way of the Ooyala blog featuring a presentation on The Future of Delivery and Monetization of Online Video.

"Last week, we kicked off our webinar series with James McQuivey, Principal Analyst at Forrester Research, regarding the impact of online video syndication and monetization. Enjoy the webinar and stay tuned for future installments."

Ooyala is a video technology company that provides an integrated platform enabling the delivery, management, and monetization of high quality video content. Committed to providing the most accessible and comprehensive video solutions to companies worldwide, Ooyala's solution is easy to use, quick to deploy, and customizable. Its modular and distributed framework allows Ooyala to integrate seamlessly with legacy systems and scale to millions of concurrent users. Ooyala's partner portfolio includes 1000s of media companies including Bebo, TV Guide, Glam, and Electronic Arts. Free trial Backlot accounts can be created by clicking here: www.ooyala.com/products/install. For more information please visit www.ooyala.com.

The GigantiCo Online Video Guide

2009-02-03T04:17:00Z

Chris Grayson is the creator of the GigantiCo Online Video Guide which he describes as "a two part resource— It is one part consumer video directory, and it is one part B2B video development and marketing resource (please see the text links in the right margin)." Chris is an Art Director/Creative Director who lives and works in New York City. He recently linked to this blog Online Video Publishing [dot] com and when I linked back I found an incredible catalog of links to a wealth of online video resources that more of start page for online video. While it's not a complete list he says, "at this date, there is more video content on the web than could ever be compiled into one page. When a site was considered for inclusion, I relied on my own subjective opinions and biases." I conducted an email interview with Chris to get some background on his Online Video Guide and he published the interview on his website here. I've included some excerpts below.

Larry Kless: How and when did you start the OV Guide (big idea, fill niche, etc)?

Chris Grayson: This was originally a page I built just for myself. I kept it buried in a hidden directory and set it as my browser start page on both my home machine and my computer at the office. Around that time I'd also been considering creating some kind of online video directory. Since the early days of AdCritic and iFilm, I'd been toying with the idea. Video content on the web was somewhat scarce and a directory page would have been tasked with scouring the internet, collecting obscure links to content. It was an idea I had put on the back burner. Today the web offers a near inexhaustible variety of video. So the need for a directory became quite different— a filter to quality content in the deluge of online video. Over the last few years broadband has reached into more and more homes and online video content has continued to grow. When and where appropriate, it is something I encourage my clients to incorporate. In the last few months the Interactive Advertising Bureau has attempted to establish guidelines for online video ad units. This will make it easier for marketers to develop for this media channel without the production issues involved in developing for many different proprietary standards. A recent study by Integrated Media Measurement has found that Americans do 20% of their episodic video content viewing online. While overall US advertising spending is expected to fall anywhere from 35% or worse in 2009, digital marketing is projected to have continued growth, with a healthy portion of that to be in online video based ad units (up to $1.9B in 2009 from $1B in 2008, according to Forrester Research). While print media, especially newspapers, cannot pull enough ad revenue to cover their operating costs, online media outlets can barely develop video content fast enough to accommodate the demands of advertisers. This past week The New York Times did a story on the Discovery Channel's ramped up online video efforts that gives a perfect anecdotal example (the irony of the source is not lost on me).

LK: How did you collect all the resources?

CG: I had a bookmark folder I continued adding video links to. Because of my work, I stumble across these things all the time. I just kept collecting them— both online video sites and companies that offered products or services for producing, distributing, marketing or in some way managing online video content. It was really about two years ago that I began to actively organize links.

LK: Who are you targeting with the OV Guide?

CG: The site has two targets:

Consumers of online video— People looking for quality content.

Professional video developers— This includes both producers of online video content, and advertisers who wish to use online video as a media marketing channel.

The professional video resources directory runs down the right margin, and is actually a much lengthier directory than the consumer video links in the body of the page. The expectation is that the consolidation of the consumer content will bring traffic, but that the professionals will return for the industry links.

LK: What is the overall purpose of the OV Guide?

CG: I hope to provide a quality resource for online video marketing, video content and video development. There is, of course, a bit of self interest— As an advertising professional who develops both online advertising campaigns and websites, I hope to get some exposure out of this as well. I will concede that this is not a completely altruistic effort.

On a personal level, I also have great interest in the internet as a distance-learning medium, a tool I feel the educational sector has been slow to leverage to its full potential. Online video, and live streaming video offer huge opportunities in the field of education that have barely been tapped. I'm especially enthusiastic about the potential of resources like EduFire, which offers live one-on-one video tutoring. I dedicate a large part of the consumer directory to educational programming. Schools like Harvard, Yale and especially MIT should really be commended for making so much of their lecture content available free on the internet. And TED is probably my favorite site on the web.

LK: What's in store for the future?

CG: My realistic expectation is to update the directory at least quarterly. On the consumer side I hope to expand the Arts & Culture listings. Otherwise much of my focus will be on the professional links down the margin.

Thank you so much for taking an interest in the directory. Whether online viewers or professional developers, hopefully others will find that it a valuable resource.]

Check out the GigantiCo - Online Video Guide

Follow Chris Grayson on Twitter

MasterNewMedia: Online Video Marketing: Basic Tips And Advice From A Video Marketing Evangelist, Two-Part Interview with Lasse Rouhiainen

2009-01-31T06:03:00Z

This two-part article come by way of Master New Media and was originally shot and recorded by Robin Good for MasterNewMedia and first published on January 8, 2009 as "Online Video Marketing: Basic Tips And Advice From A Video Marketing Evangelist - Lasse Rouhiainen - Part 1" and on January 15, 2009 as "Online Video Marketing: Basic Tips And Advice From A Video Marketing Evangelist - Lasse Rouhiainen - Part 2.

If you are struggling to understand the fundamentals ofonline video publishing, as well as how to use videos to do marketing, this video article with Lasse Rouhiainen gives you some good basic information on how to get started.

Robin Good says, "Lasse Rouhiainen is a passionate YouTube video publisher based in Alicante, Spain. Lasse who is a passionate video marketing evangelist, works a lot with the tourism sector, helping travel agencies and professionals get familiar and proficient in their use of online video to market and promote their offerings. Having Lasse been a long-time fan of MasterNewMedia by sharing and commenting back on much of my work, I have kindly invited him to join me for an online video interview focusing on the basics of online video publishing and marketing. What I wanted to get from him was some simple and immediately applicable suggestions on what is probably the most difficult part of a video publishing career: getting started. :... read more

Duration: 8' 43"

How do you go about distributing your videos online in an effective fashion? How do you choose the right keywords to title your clips? If you are just starting up with online video marketing, these are probably some of your most pressing concerns. Lasse Rouhiainen and Robin Good discuss how to increase views, find relevant keywords, upload a video to multiple video-sharing sites, choose a good video format. read more

Duration: 17' 27"

Related:
Video Marketing Online: The Secret Formula For Success By Tubemogul

Online Video Distribution And Analytics Service: TubeMogul Reviewed

Online Video Marketing: Ten Ways You Can Use YouTube To Promote Your Online Content

Video Marketing Online: How To Effectively Market With Video On The Web

Robert Sandie of Viddler Talks Online Video Fundamentals

2009-01-21T02:02:00Z

Robert Sandie is co-founder and president of Viddler, who basically lives 24/7 on the site. He says, "Online video is my passion. It's easy to give in. Nothing more powerful then a mailing list and your own destination site."

In this short video sandieman points out the flaws in online video.There's a lot of focus on YouTube subscriptions when the focus should be personal branding. Distribution is a means to end and the end result is your brand. You are the brand. Don't let any branded destination site be the only way you can distribute and connect with your audience.

He also posted the video on his blog and said, "I care deeply about online video and the part that is discerning is the reliance upon one video service to provide all viewership for larger brands. Listen and let me know what you think. If you want to talk further, please don't hesitate to email me at: rsandie |at| viddler (dot) com. Want to talk live? Skype: r_sandie AIM: sandieman"

About Viddler:

Viddler is a platform for video publishers

Viddler was built by a team of talented developers, designers, and architects. Individually, our members have experience with companies like Macromedia, IBM, 9rules, and rackspace. We're based in various locations around the world: Lukasz, Kasper, Maciek, and Krystian, our lead developers, are in Poland; while Andrew and Jason work out of Arizona. Donna, Rob, Colin and Kyle are all located in Pennsylvania. Brandice has her own Viddler Ohio office. We live on Skype and Twitter and have a virtual watercooler to keep up the team synergies. We also have a lot of fun.

Permalink: http://www.robertsandie.com/2009/01/20/fundamentals/

Reel SEO - SEO For Video - Tips, Techniques, and Tutorials for Video SEO

2009-01-21T01:51:00Z

This list of resources comes by way of Mark Robertson of Reel SEO and was written January 19, 2009 as SEO for Video - Tips & Tutorials for Video SEO - ReelSEO.

Thanks Mark!

SEO for Video (hosted) Tips & Tutorials

Video Sharing & Youtube Optimization Tips

video seo Tips from Friends

General Tips & Techniques

Additional Resources

Stay tuned for more !

Wired.com - The Future of Web Video: Will Web Start-Ups & VCs Replace The TV Networks?

2009-01-18T20:30:00Z

Wired contributing editor Frank Rose moderates a discussion about the future of Web video at The Hollywood Hill Tuesday, July 29th, 2008 at The Hollywood Hill Event Facility, Hollywood and was originally featured as part of Wired.com article on the future of web video a few months ago. "Hollywood Has Finally Figured Out How to Make Web Video Pay".

Speaker(s): Cameron Death (VP, NBC Universal Digital Studios), Marshall Herskovitz, Creator, Quarterlife), Stan Rogow (Director, Gemini Division), Josh Metzger (SVP, Veoh), Nathan Coyle (Agent/Production Integration, CAA). Moderated by Frank Rose (Contributing Editor, Wired Magazine) at the Hollywood Hill.

The video comes by way of Norman Gilmore

"Hollywood Has Finally Figured Out How to Make Web Video Pay".

Sexy Stars. Big-Name Producers. Greenscreen Tricks. Watch Out, Amateurs: Hollywood Is Setting Its Sights On Web Video. Rule 1: Product Placement Gets Top Billing. Our event discussion will focus on business models and creative challenges for professional Web video and will cover such topics as venture investment and product integration opportunities.

See the longer version here.

For more, visit video.wired.com.

eMarketer - PermissionTV Says Marketers Eye Online Video for 2009

2009-01-18T20:09:00Z

This comes by way of eMarketer:

Marketers Eye Online Video for 2009 - eMarketer

Marketers in the US will take a closer look at online video in 2009, according to a survey conducted in December 2008 by PermissionTV. More than two-thirds of respondents said they would focus their budgets on online video this year.

More than one-half of respondents also expected to be implementing or extending an online video project in Q2 2009. Less than one-third said they were doing so currently.

Notably, e-mail was missing from the ad tactics respondents were asked about. Matt Kaplan, vice president at PermissionTV, told eMarketer that survey participants were not asked specifically about their e-mail budget plans. Although the tactic is a staple of nearly all digital marketing campaigns, spending on e-mail is far lower than for many other formats.

eMarketer estimates that spending on online video advertising will grow to $4.6 billion in 2013, representing a more than sevenfold increase from the $587 million spent on the format in 2008.

More than four out of five Internet users will watch online video ads in 2012, eMarketer projects, up from the two-thirds who did so in 2008.

Online video ads are expected to change the nature of online video inventory as well. As ad-supported video grows, the balance of the inventory will tilt toward longer-form content, according to a Diffusion Group study.

This supports the view that more full-length TV content will be viewed online with ad support. The study projected that in 2013, long-form video will represent 69.4% of ad revenues, up from 41.6% in 2008. In the same timeframe, the share of short-form video will decline to 28.7% from 54.8

For more information:

Blog - About Us - PermissionTV

Getting Good Results Encoding Video

2009-01-18T08:55:00Z

A few resources on getting good results encoding video.

Digital Content Producer published a 2-part Basics of Encoding by Jan Ozer.
Encoding Best Practices, Part 1 Jun 9, 2008
Encoding Best Practices, Part 2 Jun 23, 2008

Great resource on Blip.tv http://blip.tv/learning/export/

From New Videographer (great step-by-step workflow)
Exporting video from Final Cut Pro and converting to Flash | News Videographer

Streamingmedia.com: The Ultimate Guide to Creating Online Video Content That Works

2008-12-01T08:23:00Z

This article appears in the October/November issue of Streaming Media magazine. Click here for your free subscription.

Streamingmedia.com: The Ultimate Guide to Creating Online Video Content That Works, Part 1

by Geoff Daily November 11, 2008

Nine media and entertainment content decision makers discuss what they have learned from their years in the field and offer advice on producing and delivering content that draws—and keeps—viewers.

Let’s put aside the issues of distribution and monetization surrounding streaming for a moment and focus on content. What content works for online video?

Ultimately, anything works so long as the people who find it want to watch and can do so in a reliable, high-quality fashion. If nothing else, YouTube has proven that videos of any subject matter and of the highest or lowest production values can generate incredible viewing numbers—or, as some people are beginning to call it, “viewsage.” (...more)

Streamingmedia.com: The Ultimate Guide to Creating Online Video Content That Works, Part 2
by Geoff Daily November 25, 200

In Part 1 of this article, we looked at the importance of understanding your audience—both existing and potential—and the different challenges facing major media companies and independent content creators. In Part 2, we’ll look at the importance of video production quality and the pros and cons of long-form and shortform content. We’ll also get some advice from successful content creators about what works and what doesn’t.

When YouTube first burst onto the scene, it upended the traditional notion that what viewers wanted was content with the highest possible production values. Whether it is clips from old home movies or video diaries shot with a webcam, there’s been a sense that anything goes when it comes to the quality of online video.

“Usually, my message is that we’re still at a point where production value doesn’t matter that much; in fact, it can hurt you if you overproduce,” says Kevin Nalty, a top YouTube producer known as Nalts.

“There’s a certain level of resentment towards the people on YouTube who are trying to have the perfect shot and the perfect lighting. It suddenly makes them seem like they’re better than everyone else, and the video can come off as more commercial, more canned, and less authentic.” (...more)

Originally published as The Ultimate Guide to Creating Online Video Content That Works, Parts 1 and 2

MasterNewMedia: Video Metadata Key Strategic Importance For Online Video Publishers

2008-12-01T07:54:00Z

This was posted by Daniele Bazzano on Thursday, November 6 2008 and on Friday, November 7 2008, updated on Thursday, November 13 2008 on Master New Media and comes by way of Robin Good who says,

"As major search engines can't yet make sense of what is being said inside a video or where and who is being portrayed, unless you take the time to learn how to provide relevant and detailed video metadata efficiently to those services who will distribute your video content, you take a high risk of publishing video content that no-one will ever see.

Two types of video metadata exist:

a) Operational, automatically gathered video metadata, which is typically a set of automatically-generated information about the content you produce, such as the equipment you used, the software you employed, the date you created your content, GPS coordinates of shooting location, and more.

b) Human-authored video metadata, which can be created, aimed at providing more search engine visibility, audience engagement, and better advertising opportunities for online video publishers.

In the following two-part report entitled "The Currency of Internet Video", Gotuit, a company specializing in online video metadata management, explains why online video metadata is so critically important today for any serious online video publisher."

Video Metadata Key Strategic Importance For Online Video Publishers - Part 1 - Robin Good's Latest News

Video Metadata Key Strategic Importance For Online Video Publishers - Part 2 - Robin Good's Latest News

Originally written by the Gotuit Team and first published as " The Currency of Internet Video" on October 1st, 2008.

Sources

Approaching the Zettabyte Era, Cisco Systems, Inc., 2008

Display Impressions: comScore Ad Metrix, Jan -08, Television GRP’s: comScore Estimates

http://www.techcrunch.com/2008/08/26/the-wb-rises-from-the-ashes-as-a-hulu-competitor/