ONTARIO SEO blogs

“Now What?” Life After Building your Business’ Website

Rachel — Fri, 12 Jul 2013 19:19:10 +0000

Building a successful business requires building a successful website. Your virtual presence exponentially multiplies the number of potential customers that you are able to target. A well-built, optimized site will increase brand awareness and, most importantly revenue. However, Rome was not built in a day and neither is a thriving website.

Staying Fit With Monthly SEO

Rachel — Wed, 10 Jul 2013 12:22:24 +0000

Imagine if a personal trainer promised to transform your entire body in one month. He/she guaranteed that after one month you would never need to exercise again and you could still stay in great shape.

Online Marketers Missing the Optimization Mark

Rachel — Tue, 18 Jun 2013 16:54:24 +0000

This Week, MarketingSherpa released an interesting statistical insight into the complex world of website optimization (also known as conversion rate optimization). The marketing resource website conducted a survey to discover which website optimization tactics are most popularly implemented by small, medium and large businesses. Several interesting aspects of the report prompted Ontario SEO to explore what these statistics mean for your marketing strategies.

Google's Penguin Update

admin — Fri, 07 Jun 2013 21:55:24 +0000

It’s a Cruel Summer for Black Hat SEO

On May 22nd, Google launched a new version of its anti-spam algorithm Penguin. Penguin 4 (aka Penguin 2.0) specifically targets spammy sites that have attempted to outsmart Google’s qualitative algorithms.

Google's Universal Analytics Available to Everyone

admin — Mon, 29 Apr 2013 11:48:13 +0000

Many people have been using Google Analytics (GA) to keep track of visitor traffic to their websites, web pages and e-commerce endeavors. Although it’s always been a useful, powerful marketing analysis/monitoring tool, GA has offered rather limited metrics-in comparison to the recently-launched Universal Analytics (UA).

New enhanced adwords campaigns

admin — Thu, 07 Feb 2013 12:49:23 +0000

Google adwords is rolling out new enhanced campaigns to help advertisers in a multi-device world.

Adwords Call Tracking

admin — Fri, 21 Sep 2012 19:17:21 +0000

Are you making use of call tracking on your website? How about in your PPC campaigns? Most advertisers making use of call tracking numbers do so only on the PPC landing page but don’t necessarily think of the ads themselves. We recently ran an experiment where two separate tracking numbers were used per landing page - one in the ad extension and the second (dynamic number) on the landing page.

Google adwords postal code targeting

admin — Thu, 30 Aug 2012 19:38:41 +0000

Google adwords is now offering Canadian advertisers the ability to target users by postal code, enhancing their existing geo-targeting campaigns.

Competitive Keyword Research - Identify The Big Players

admin — Fri, 13 Jul 2012 01:54:17 +0000

When doing competitive research we often come across situations where the previous research has been done on a keyword-by-keyword basis, yet there is no clear picture of the competitive situation for a keyword category. It’s very seldom that all your organic traffic comes from one main keyword term - if your site is well established, it’s more likely that your visitors will be spread over a range of closely related keywords. For that reason, it is important to identify the competitors that are ranking across several (if not all) of your core keywords.

Website Traffic From Mobile Phones

admin — Fri, 20 Jan 2012 18:18:40 +0000

The image below shows the mobile traffic for one of our client sites over the last 12 months. Does your business have a mobile version of your site, or does your CSS provide a mobile-friendly view to visitors on smart phones? With all the emphasis on mobile it is still surprising how many sites don’t render well on iPhones, Android phones , or blackberries. If your site isn’t mobile friendly its time to have it upgraded now.