The Internet has changed the way people find, research, and buy.
In order for marketers to truly succeed online, they must adapt to these new buyer behaviors. Here's how you can make the leap from a traditional 4 Ps of marketing approach to the modern way of doing business with the 4 Es - Experience, Everyplace, Exchange, and Evangelism.
Take one small step for re-launch success and one large leap for your business’ bottom line with our re-launch infographic: Download the full infographic (PDF) now!
When you’re in the pre-development stages of launching your website, remember that if you fail to plan, you plan to fail! Don’t neglect any of the necessary website elements that will make your online presence search engine and target audience friendly. Learn how to be successful with this week’s full Thank Goodness for Infographics (TGFI). Read Website Pre-Development & Pre-Launch Infographic
Keep this infographic handy whenever you're planning to launch a website to ensure that your timing is spot on.
Plan Ahead, GIVE YOURSELF TIME A “reasonable timeline” depends on the size & complexity of your website. A 50 page website could require at least two months of development time – Leave a few weeks for buffer/testing time. “DIYers” should double their timelines! Leave buffer time for pre-launch testing: A flawed website is never a fan favourite. Read When to launch your website
Are you launching a new website or re-launching after a refresh? Don’t let pre-development slip ups sour your online presence. Follow our pre-dev do’s and don’ts to effectively communicate with your target audiences. Make sure that your website set-up is going to portray a positive brand and convert online users into paying customers. Read Thank Goodness for Infographics (TGFI)
There is no question that Universal Analytics will bring many positive changes to the enterprise. Not every business will be thrilled with the changes but, for those businesses that want to maximize website capacity/effectiveness and that want to stay ahead of the competition (especially within e-commerce), UA is wonderful news.
On May 22nd, Google launched a new version of its anti-spam algorithm Penguin. Penguin 4 (aka Penguin 2.0) specifically targets spammy sites that have attempted to outsmart Google’s qualitative algorithms.
Matt Cutts, the head of Google’s Webspam team, informed Google users that, “3.1% of English searches will be noticeably impacted by this update.” Read about the Google Penguin Update
We all know that staying in shape is an ongoing process. However, this blog aims to inform our readers that the same goes for the health of your website. Monthly SEO is necessary to ensure that your website remains a strong opponent in the fitness competition that is digital marketing.
Many Ontario SEO clients approach us because they have created a website and unfortunately, the dictum “build it and they will come” has not materialized.
Business owners must recognize that a website is an organic entity; it must be maintained and nurtured in accordance with constant market changes and Google updates. This blog post looks at the do’s and do not’s of launching and upgrading your site in its initial stages.
