Looking at websites and interacting with business owners all day, I have developed a few pet peeves. Some of these pet peeves may be based in my knowledge of search engine best practices, but I think many of them stem from how certain things look to website visitors and existing and potential clients.
Here they are, my top peeves, which all have very easy solutions! Read the full blog post.
If you have a business website you have probably been told that your website has to be mobile friendly, you might even have talked to your web designer about a responsive website. Unfortunately for most businesses this is where it stops, that is until a critical point is reached; traffic drops significantly or the leads start drying up. To avoid the frantic troubleshooting that inevitably occurs at this point, you might want to think beyond the coveted "mobile friendly" search engine ranking badge and give some thought to the following:
As many of us would agree, search engine results all tend to look the same. You input your search term, hit enter and BAM, you have a list of results that all look very similar. A blue title, url and a plain looking text description. This is a vast battle ground of targeted keywords and descriptions that are all focused on showing you why an individual site is the best fit for what you are looking for.
I'm often asked "how much SEO does my business need?", which I usually answer with another question - how long is a piece of string? That's not me being evasive, it's simply that an online marketing campaign strategy is dependent on so many things.
A few quick and easy ways to determine what may be needed are listed in the blog post. Read more...
