OnTheMarcMedia https://onthemarcmedia.com/ ON THE MARC MEDIA is a multimedia communications company specializing in public relations, social media and video production. Fri, 05 Jun 2026 18:22:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 The Nostalgia Play: Why Brands Suddenly Wants to Look Like It’s 1999 Again https://onthemarcmedia.com/blog/the-nostalgia-play-why-brands-suddenly-wants-to-look-like-its-1999-again/ Thu, 04 Jun 2026 17:20:43 +0000 https://otmmstg.wpenginepowered.com/?p=3030896 Old logos are back. Retro packaging is showing up on shelves again. Suddenly every brand wants to look like it’s the 90s again. Or the early 2000s, which for some people is apparently now considered “retro.” And no, this is not a coincidence. It is...

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]]> When the Brand Deal Blows Up: What Influencer Backfires Teach Us About Protecting Your Brand https://onthemarcmedia.com/blog/when-the-brand-deal-blows-up-what-influencer-backfires-teach-us-about-protecting-your-brand/ Fri, 08 May 2026 13:54:58 +0000 https://otmmstg.wpenginepowered.com/?p=3030770 Influencer marketing works. Until it spectacularly doesn’t. The pitch is simple: partner with someone your audience already trusts. They talk about your product. Their followers buy in. It’s like having a friend recommend something, except the friend has 3 million followers and gets paid. And...

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]]> When a Story Goes Too Far: What the Chloe Fineman Situation Teaches About Crisis PR https://onthemarcmedia.com/blog/when-a-story-goes-too-far-what-the-chloe-fineman-situation-teaches-about-crisis-pr/ Thu, 09 Apr 2026 16:14:12 +0000 https://otmmstg.wpenginepowered.com/?p=3030768 It started like a typical celebrity interview moment. A lighthearted game. A funny story. A cast laughing along. And then it wasn’t. In a Vanity Fair video, “SNL” cast member Chloe Fineman shared a story about being fired from a summer camp as a teenager...

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]]> THE GREAT KIT KAT HEIST: WE’RE NOT SAYING ON THE MARC MEDIA DID IT, BUT… https://onthemarcmedia.com/blog/the-great-kit-kat-heist-were-not-saying-on-the-marc-media-did-it-but/ Tue, 07 Apr 2026 13:59:28 +0000 https://otmmstg.wpenginepowered.com/?p=3030762 Hypothetically speaking, if a diabolically brilliant PR agency wanted to turn a candy bar into a global obsession around Easter, this is exactly how they’d do it. It might start this way: “That’s an awfully nice truckload of Kit Kat bars you have there. It...

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]]> From Cancel Culture to Care Culture: Navigating Reputation in Real Time https://onthemarcmedia.com/blog/from-cancel-culture-to-care-culture-navigating-reputation-in-real-time/ Wed, 01 Apr 2026 19:43:32 +0000 https://otmmstg.wpenginepowered.com/?p=3030760 It starts with a screenshot. A tweet. A 12-second clip with zero context and four million views. Or in Frida Baby’s case, one TikTok video calling out suggestive language on baby product packaging. Within 24 hours: removed content, limited comments, issued statements. One Reddit commenter...

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]]> Micro-Moments, Mega Impact: Why 15-Second Videos Are Taking Over Everything https://onthemarcmedia.com/blog/micro-moments-mega-impact-why-15-second-videos-are-taking-over-everything/ Fri, 13 Mar 2026 19:52:40 +0000 https://onthemarcmedia.com/?p=2905520 Here’s a fun truth: no one has time. Attention spans are shorter than your phone battery after a full day of doom-scrolling. And brands that advertise feel it. Long intros get skipped. Polished explainers get abandoned. Anything that feels slow gets swiped. Enter short-form content....

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]]> When ‘Fake Apologies’ Backfire: Why Humor Isn’t Always the Best PR Strategy https://onthemarcmedia.com/blog/when-fake-apologies-backfire-why-humor-isnt-always-the-best-pr-strategy/ Thu, 26 Feb 2026 15:42:18 +0000 https://onthemarcmedia.com/?p=2705328 “We are deeply sorry.” Plain background. Simple app font. Serious tone. For a second, you think something went wrong. Then you keep reading. They’re apologizing for being too good. Too addictive. Too confidence boosting. Too sold out. It’s not an apology. It’s a flex. The...

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]]> When CEOs Go Viral (and Never Said a Word): Crisis PR in the Deepfake Era https://onthemarcmedia.com/blog/when-ceos-go-viral-and-never-said-a-word-crisis-pr-in-the-deepfake-era/ Wed, 11 Feb 2026 18:14:30 +0000 https://onthemarcmedia.com/?p=2598897 There was a time when a PR crisis meant a badly worded tweet, a leaked email, or a CEO oversharing on a podcast. You could see the damage, screenshot it, apologize, and move on. Now? Your CEO might go viral in a video they were...

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]]> From Spotify to SNL: How Wrapped Campaigns Make Your Data Feel Personal https://onthemarcmedia.com/blog/from-spotify-to-snl-how-wrapped-campaigns-make-your-data-feel-personal/ Wed, 21 Jan 2026 21:49:30 +0000 https://onthemarcmedia.com/?p=2463991 Wrapped campaigns are smart. They’re sticky. And they’ve gone from niche to unavoidable very quickly. Yet the question lingers: What the hell are wrapped campaigns, and why does it feel like I’m supposed to already know? Trust me, you’ve seen them. You just probably didn’t...

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]]> The Worst Subject Lines Ever Why Your Story Pitch Is Already Deleted https://onthemarcmedia.com/blog/the-worst-subject-lines-ever-and-why-your-story-pitch-is-already-deleted/ Wed, 07 Jan 2026 15:29:45 +0000 https://onthemarcmedia.com/?p=2364810 A reporter recently showed me their phone. Five hundred emailed story pitches. One day. Maybe five or six of them will be read, if they’re lucky. That’s it. Not because your story is bad. Not because they’re ignoring you. Because they physically cannot read them...

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