Ninety percent of Facebook’s active daily users access Facebook through mobile, making it an ideal platform to capture new app users.]]> http://www.mobilemarketer.com/cms/opinion/columns/24671.html March 17, 2017 Josh Goodwin

Mobile POS solutions can prevent losing a sale by providing endless-aisle capability. ]]> http://www.mobilemarketer.com/cms/opinion/columns/24670.html March 17, 2017 Robert Wildner

Advertisers are starting to invest more in finding quality users for their apps – those who will either make purchases or engage with the app long enough to consume ads.]]> http://www.mobilemarketer.com/cms/opinion/columns/24669.html March 17, 2017 Kevin O'Reilly

There is a common misconception that millennials have abandoned traditional television in favor of video streaming, social media and other Web-based activities via mobile devices. ]]> http://www.mobilemarketer.com/cms/opinion/columns/24668.html March 17, 2017 Jennifer Wong

You do not offer an engagement ring on a first date, and you do not ask a potential customer for a commitment on the first interaction. And yes, an app is a commitment.]]> http://www.mobilemarketer.com/cms/opinion/columns/24660.html March 16, 2017 Eric Stein

Criteo has analyzed billions of ecommerce transactions every quarter since 2014 to produce this semi-annual report. However, this is the first time to my knowledge that it has named it the State of Cross-Device Commerce. Earlier versions were called State of Mobile Commerce. ]]> http://www.mobilemarketer.com/cms/opinion/columns/24659.html March 16, 2017 Max Thorpe

There is a common belief that the more data you have on an individual, the better the understanding, and therefore you will be better at serving and selling to them. ]]> http://www.mobilemarketer.com/cms/opinion/columns/24654.html March 15, 2017 Alex Saric

Creative remains the ultimate carrier of your message: it compels engagement, it fuels viral social success, and it determines how your brand will be remembered. ]]>