Mobile Marketer Editorials Opinion Feed

Should media brands trust social platforms?

July 5, 2016

Let this lesson be learned: social media is more about social and less about media – this is a truism of this Digital Age.

Retailers settling into analysis paralysis over mobile commerce progress

October 9, 2014

As the rubber hits the road for most retailers heading into the holiday season, some key decisions about mobile commerce are being kicked into the long grass for seeming want of clarity.

Silence on Net Neutrality reversal will throttle mobile innovation

April 25, 2014

Not much thought is being given to this news – what with all the geopolitical turmoil worldwide – but the whole notion of all content being equal on the Internet is about to become history.

Go ahead, admit it: these new PC sites suck

April 11, 2014

In the rush to build the mobile site of their dreams, marketers and publishers have turned their larger-screen Web sites into a nightmare.

Three things marketers must demand in 2014 without fear or favor

January 2, 2014

Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.

Office for mobile is key to Microsoft’s future. Anyone home?

May 17, 2013

While cofounder Bill Gates stepped away from the CEO’s job in 2000, handing over the day-to-day running to lieutenant Steve Ballmer, he cannot be blind to the obvious: his legacy is about to be undone. Unless Microsoft gets its product and customer focus right, it will wither on the vine.

Why would you hammer a screw?

May 2, 2013

By Dave Sikora

It is interesting to follow the raging holy war surrounding mobile Web versus native applications.

Preparing for a mobile-led shift in consumer behavior

January 2, 2013

Discussions around mobile in 2013 should no longer focus only on technology or marketing, but include a harsh reality about to hit marketers.