This change this not pleased SEOs and Webmasters, since it reduces the amount of information that is available in web analytics products. Since that change, Google Analytics (and the other web analytics products) do not show the keywords that were searched by visitors connected to a Google account.

What we now see in Google Analytics is that some keywords are not available, so “Not Provided” is now displayed.

Google wrote that this change has been implemented to make the web a more secure place (“…provide a more secure online experience”). It is to be noted though that visits coming from Google Adwords still pass the “refer”. Google Adwords advertisers still have access to their keywords data, so they are not penalized by this change. Google wants to make the web more secure, but do not want to upset the advertisers that bring Google billions of dollars every year…

Other interesting information can be found on the subject in the SEOmoz video, at the “Google Hides Search Referral Data with New SSL Implementation” post.

As written above, this change is not new, but it’s effects can be felt more and more everyday. Since the launch of Google Plus, more and more users are connected on Google, reducing the list of keywords available in the analytics reports.

Complaints are still being sent at Google, and pressure applied so that they revert the situation. It remains to be seen if it will be enough to make Google change it’s mind.

Before this improvement, giving access to the Google Webmaster console to another user meant that this user would also be able to modify important and critical parameters of the website, such as crawl speed and preferred domain.

It is now possible to grant 2 types of access to other users:

• Full Access: Will allow this user to see all the data and to make most of the changes in the Google Webmaster Console.

• Restricted Access : Will allow this user to see most of the site data, and to make some changes to the site configuration, parameters and settings. This access will now often be given to SEO consultants in big firms that have their in-house SEO team.

Other information about these new user management features in the Google Webmaster Tools are also available on the official “Google Webmaster Central Blog”, at the « Safely share access to your site in Webmaster Tools » blog post.

One of the many things that makes the Wolverine Management Team so unique is their use of a proprietary technology to help them handle huge amounts of company data. This database and associated programs was conceived by programmers at hired out of Stanford University. The value and information contained in this database keeps on expanding, giving Mr. Gene Vollendorf and his team  the opportunity to become increasingly proficient at their work.

OptimisationV is working with Mr. Gene Vollendorf and the Wolverine Asset Management team to counsel and help promote the Wolverine Opportunity Fund using Social Media. The new technologies will be shown by Mr. Vollendorf on his blog to share tips and information about asset management, investments, and equities. Hopefully this will help investors get a better understanding of how investments work, how they are managed, and how they create wealth over time.

More information about Mr. Gene Vollendorf can also be found here, on the Gene Vollendorf website.

As an example, if you search for “final score hockey Pittsburgh Montreal”, you probably want to see the result of the most recent game between these 2 teams, and not the score of a 2006 game, right? For many other searches however, this Google update has no impact. You do not need a very fresh result for the “Songs Last Album Elvis Presley” search…

Image by SearchMetrics.com

This change in the Google Algorithm has been made possible by the major architecture changes done in the Data Centers that were completed last year. This huge infrastructure change was called “Caffeine”, and made possible for Google to crawl and index the web much more quickly than before. That change was a prerequisite to the Google Freshness Update.

More details on this on the “Giving you fresher, more recent search results” blog post of the Official Google Blog.

This of course was to be expected, since Facebook allows enterprises to have their own Facebook Pages.

To create your page, you can go on the plus.google.com/pages/create. To see what possibilities are offered, here are some examples of big brands having their Google Plus Pages:

• Angry Birds
• Pepsi
• The Muppets

As of today, it is not possible to link a Google Places address to a Google Plus Page though. It probably will soon be offered though, from what can be heard from Google representatives. Also, it is currently not possible to have a “Vanity url” like Facebook is offering. As an example, the Google Plus page of Pepsi is at https://plus.google.com/111883881632877146615 instead of https://plus.google.com/pepsi. Of course, it will probably become available in the next few months.

To help promote you Enterprise Google Plus Page, Google offers badges that can be displayed on your website. To create a badge, the web address is https://developers.google.com/+/plugins/badge/config.

Another interesting particularity of the Google Plus Pages is that more than one is allowed per enterprise.

Google Plus Pages for Enterprises are another way to help promote your business online.

From that is explained on the official Google Adwords blog, at the “Introducing Learn with Google », this new site presents marketing tools and strategies to do business online. The products presented are, of course, all Google products such as Google Analytics, Google Adwords, Google Places, Google Apps, Google Webmaster Tools, etc.

The Learn with Google site features many informative videos, as well as documentation on 3 main themes:

• Starting a Business Online
• Marketing a Business Online
• Running a Business Online

The information can also be accessed differently, depending if you are a web agency, a new advertiser, and experienced advertiser or a publisher.
A very interesting site then, that I strongly suggest to those who would like to know more on Search Engine Marketing.

Of course, OptimisationV can help you implement those products to help you increase the revenues of your company. Please do not hesitate to contact us by phone at 514-622-7073, or by email at info@OptimisationV.com

For the SEOs, this new document will be very useful to quickly find information on the old Google updates, and to keep informed on the new updates.

The “Google Algorithm Change History” is just here, and has been announced on the SEOmoz blog on the « Announcing: The Complete Google Algo History » blog post.

To help managers and website owners to quickly and easily access important information, Trimali Technologies (founded by Stéphane Guérin) developed DashThis!, an executive dashboard extracting data from Google Analytics. This great tool let you on a single page all the data you need without having to connect to Google Analytics or to DashThis!. The data is also easily seen from the iPhone or other smart phones.

For ore details on this great tool, I suggest you take a look at the DashThis! website. A Live Demo is also available, that will convince you of it’s value. How much does it cost? You can use it for free for 30 days, and the offered plans start at the ridiculously low price of 10$ a month.

This Advanced SEO Book contains 7 Curiously Obvious SEO Rules and 30 Singular Tactics that illustrate them. Lots of great material for advanced SEOs. Not the basic “Don’t forget to rename your images” stuff…

Lots of valuable information, and I really recommend this book. You can get the first chapter for Free on the Gabriel Goldenberg SEO ROI website on it’s Advanced SEO Book page.

What is more complex and not well known by many though is the methods used by Google to determine what it is going to cost you for each click on your online ads. An auction system combined with quality factors (Quality Score) are what determine the price you will pay for each click. By the way, this is the question I get asked the most related to Google Adwords: “How much will I pay for every click?”.

The cost varies from click to click, but Google Adwords lets you control the maximum price you are wiling to pay for every click (Maximum Cost Per Click).

To help you understand this system, here is a video from Google economist Hal Varian. This video explains in details how the cost for every click is determined.

For those interested, many other videos related to Google Adwords are available on the Google Business Youtube Channel.

For help regarding Google Adwords, please do not hesitate ton contact us by email at info@OptimisationV.com, or by phone at 514-622-7073