2013 MIMA Event: April – The Future of Content from MIMA on Vimeo.

Optimize Author Lee Odden’s Future of Content

Lee Odden recently addressed a sold out crowd at a Minnesota Interactive Marketing Association feature event to share his vision of the Future of Content. Odden “not only understands content, but he also has one of the most highly educated opinions of where it’s going,” said Content Scientists. Their excellent coverage of the event included the highlights and top takeaways for marketers from Odden’s presentation, as well a comprehensive list of trends content marketers should keep an eye on in the days and months to come.

Lee Odden: Get Better Results with Creative Content Marketing

Earlier this month, Optimize author Lee Odden appeared as the guest expert in a BrightTalk Academy webinar hosted by Dave Chaffey, of SmartInsights.com. In this presentation, Odden offers a practical framework for content creation, promotion and engagement. Also included in the webinar: participant surveys that may contain some surprising insights!

Actionable Marketing Expert: Lee Odden’s “Attract, Engage, Convert” Mantra a Gem Every Business Can Use

There were seven particularly notable B2B content marketing gems to come out of the recent Content2Conversion conference in New York, according to actionable marketing expert Heidi Cohen. In prefacing her list of the top takeaways from the event, she wrote, “Content marketing must be an integral part of your organization’s corporate strategy, allocated appropriate resources, both human and financial, because it creates strategic corporate assets that in turn help build your revenue stream.”

Companies must optimize their content marketing to more effectively attract, engage and convert buyers. Odden expanded on this mantra with a content marketing roadmap and six simple consideration for boosting the marketing performance of content in his solo presentation at Content2Conversion.

Search, Social & Content: The Holy Trinity in 2013

In reference to a recently published infographic depicting the content marketing landscape, Content Marketing Experience points out that the modern view of content marketing has become all the rage in 2013, though it really started booming in 2012 with Lee Odden’s book Optimize. “This focus is entirely understandable,” they wrote, in explaining the shift. “The growing attention for content marketing is coming from social media (both go hand-in-hand) and from post-Penguin search engine marketing requirements.”

Optimize Author Featured in “Great Quotes by Top Bloggers”

Top blogger Catherine Hughes recently shared a collection of the 50 greatest quotes by top bloggers, online marketers and influencers at 8WomenDream.com. Hughes wrote, “These are informational quotes for anyone trying to be a success online from some of the world’s most famous online entrepreneurs and authors of our time.”

The Lee Odden quote that most resonates with Hughes is this: “A blog is only as interesting as the interest shown in others.”

Eloqua Shares Actionable Marketing Tips from Content2Conversion Speakers

The Eloqua Blog recently shared their top tips from Content2Conversion in New York, with Lee Odden’s unique perspective on RIO making their list. “Return on Objective (ROO) is another way to think about ROI,” they quoted Odden as telling conference participants. “Think of your content initiatives as the building blocks to conversion. ROI doesn’t always materialize at the very moment of consuming content, so to progress buyers through the funnel, marketers have to leverage content to give them other places to go and actions to take with other content.”

Optimize Makes The List

Over a year after its release, Optimize by Lee Odden is still making frequent appearances on reading and recommendations lists like these:

Image from Senior Care Specialists

• Top advertising and marketing books you should read this year – MarketingAllInclusive.com
• Our Bookshelf: Digital Marketing Resources – Senior Care Specialists
• Emerging content trends that will explode the number of viewers to your website – Julio Urrutia
• 10 Books to Increase Internet Sales – Presta E-Commerce
• Top 10 SEO and Social Media Books Around – Seven Boats Marketing
• 20 Books You Should Own If You’re Into SEO – Optimind Technology
• 5 of the Best Books on Inbound Marketing You Are Likely to Read – Stargazer Digital

Have you spotted Optimize in the wild? Share your sighting in the comments and it just may make the next edition of our virtual book tour!

During the presentation I answered 3 key questions:

1. What is content (really)?
2. How are content teams formed in successful companies (and agencies)
3. What is the future of content? (examples)

I shared quite a few examples as well as statistics and quotes. It’s a very “tweetable” presentation. That’s on purpose of course Check it out:

If your organization is looking for a great speaker that “walks the talk” on the intersection of marketing and public relations or integration of search, social media and content marketing, then I may be your guy.  Contact me here: lee@lee.to

Thing I Carry began as a LinkedIn special feature, with influencers like Deepak Chopra and Richard Branson sharing the must-have items in their toolkits for success. Optimize author Lee Odden shares his own Things I Carry presentation, consisting entirely of photos and imagery from his own Instagram account.

Top Twitter Fans Win Optimize Book at Social Media Marketing World 2013

Attendees Rachael Silvers and Isaac Wardell each won a copy of Optimize for their tweeting prowess during Lee Odden’s blogging and content marketing presentation last week at Social Media Marketing World 2013. During Lee’s session, his incredibly active audience shared close to 300 tweets packed with digital marketing advice for their networks.

SAP Business Innovation: Lee Odden on the Future of Marketing

SAP’s Michael Brenner recently interviewed Lee Odden on how the increasingly connected consumer will change the roles of marketers. With 50 billion connected devices, marketing will inevitably evolve, but what will that look like, he wonders?

“If you want to play, you need to bring your game on the social web. Social media is dynamic in terms of the technologies being developed and in terms of consumer behaviors,” Odden shared. He continued, “According to a study by Ericsson, by 2020 there will be over 50 billion connected devices. All of those devices from smartphones to tablets to watches will empower consumers to create, collaborate, publish, interact and transact anytime, anywhere. The future of social media is ubiquity in information access, collective wisdom and how people connect with each other. Let’s just hope all that connectivity doesn’t replace the kinds of connections that matter most – in real life.”

See the full interview on the SAP Blog.

Get Better Results with Creative Content Marketing Webinar – Now Available On Demand

Lee Odden’s recent webinar with Smart Insights is now available to view on demand. This presentation shared a practical framework for creative and efficient content creation, leveraging a content mix that attracts, engages and converts new business.  Companies must use the right approach to content marketing strategy, since otherwise developing creative, workable ideas for effective content marketing can be a challenge that wastes time and money. See the full webinar recording for more.

ClickZ & Lee Odden Share 3 Takeaways on Creative Content Marketing at SES New York

Mel White from ClickZ interviews Optimize author Lee Odden on the top three pieces of advice attendees took away from his SES New York presentation, Creative Content Marketing: Winning Hearts, Minds & Wallets. Odden also shared an example of a brand winning in its approach to content marketing, alongside another that makes him cringe.

Check out the @toprank Twitter channel and the #whatthefoc hashtag this Wednesday, April 17th, for live tweets from MIMA, as Lee Odden discusses The Future of Content with Minnesota marketers.

Have you spotted Optimize in the wild? Share your sighting in the comments and it just may make the next edition of our virtual book tour!

MIMA Future of Content: Lee Odden to Headline

Lee Odden will speak to the Future of Content in an hour long presentation in Minneapolis, hosted by the Minnesota Interactive Marketing Association. Join MIMA and local eLegend Lee Odden on Wednesday, April 17 at 5:30 at Solera for a conversation about what content really means, how content teams are structured and what technology and consumer trends are emerging.

Optimize Interview at Traacker Influencer Marketing Blog

Traacker blogger Evy Wilkins featured Optimize author Lee Odden in the latest edition of The Influencers, a blog series on the top influencers in digital marketing. Odden was selected for the piece based on his incredibly engaged following and respected voice in both content marketing and SEO, Wilkins explained, noting that “His down-to-earth advice is always a breath of fresh, pragmatic, implementable air.”

Optimize Author Lee Odden Featured Speaker at Social Media Marketing World April 7th

Sunday April 7th in San Diego, Optimize author Lee Odden appears at Social Media Marketing World as a featured speaker on blogging and content marketing. Odden is part of an all-star lineup of online marketing thought leaders including Guy Kawasaki, Chris Brogan and Mari Smith. This three-day event is hosted by the popular social blog, Social Media Examiner and welcomes over 1,000 attendees for intensive training and networking with the best in the business.

Odden will reveal a powerful yet simple 3-step process for developing blog content that attracts the right readers, engages them and inspires them to take action. Attendees will leave with ideas to help move readers to subscribe, interact, request more information or become customers.

Get Better Results with Creative Content Marketing Webinar April 12th

Optimize author Lee Odden shares his creative content marketing expertise and a practical framework for creative and efficient content creation that leverages a mix of evergreen, repurposed, curated and co-created content that attracts, engages and converts new business. This webinar, hosted by BrightTalk at 7:00am April 12th, 2013, is currently accepting new registrants.

How 50 Million Connected Devices Will Impact the Future of Marketing

Michael Brenner, VP of Global Marketing for SAP, shared his recent interview with Optimize author Lee Odden on the future of marketing. “I think there will always be ways to create valuable content and experiences for customers without buying advertising, but the rules of that game are changing fast and more agencies are being forced by necessity to enter the search and social media advertising game,” Odden said in response to a question on the greatest challenges facing digital marketers today. “This challenge can be overcome, but for many digital marketing agencies that have relied on SEO and organic social media, it can be a difficult transition.” See the full interview at B2BMarketingInsider.

Odden Presents Creative Content Marketing: Winning Hearts, Minds & Wallets at SES New York

Last week, I had the pleasure of attending SES New York, one of the largest digital marketing conferences in the US. Optimize author and TopRank Online Marketing CEO Lee Odden shared his Creative Content Marketing presentation with a room packed full of brands, agencies and consultants. The session highlights have been posted to the Online Marketing Blog and Odden generously shared his deck with attendees and his online community:

Have you spotted Optimize in the wild? Share your sighting in the comments and it just may make the next edition of our virtual book tour!

Optimize Nominated for Business Book Award in Marketing

Voting is underway in the Small Business Trends annual Book Awards. Optimize has been nominated in the Marketing category.

To cast your vote for Lee Odden’s Optimize, click here. Participants may vote daily and sign up for email reminders.

Optimize Author Lee Odden Interview from Wordtracker Academy

Blogger Gareth Davies from Wordtracker published his interview with Lee Odden last week, showcasing content creation tips, marketing advice and more from the Optimize author. Davies had attended Odden’s Creative Content Marketing: Winning Hearts, Minds & Wallets session at SES London in February and had a chance to sit and chat with Odden at the event.

“Great content isn’t really great until it gets found, consumed and shared. Smart marketers need to think about how customers like to consume content. What do consumers want and what media do they like to use? If you can address this, it’s possible to fine-tune online activity to produce content that can motivate customers and get them to take action. For Lee it’s about looking at ways you can take a leadership position in the market and mix this with customer empathy,” Davies wrote. He wrapped up his interview with 10 Ways to Produce Killer Content, based on Odden’s teachings.

Content Marketing Experience: “Lee Odden One of Ten People You Must Know When Defining a Content Strategy”

Content Marketing Experience’s JP DeClerck compiled a list of the ten people you absolutely must know when defining a content strategy. Of Lee Odden, he wrote, “I have been preaching a holistic approach in marketing and in the use of content for years. I’m glad Lee Odden took it much further and wrote Optimize, urging people to have an integrated and buyer-centric approach of SEO, social and content.”

On the creation of the list, DeClerck said, “Note that a content strategy is not the same as a content marketing strategy and that I went a little bit back in history for this list. As we should know by now, content marketing is not new and content has been a crucial part of marketing forever. Simply put: without content there is no good website, email, social interaction, advertising, search engine marketing, customer service etc.” We couldn’t agree more!

Marketing Professional Melanie Simons Reviews Optimize: “Towards an Optimized State of Mind”

“The strength of the book is in the emphasis it places on the importance of content as the basis of search. Odden explains that in order to attract, engage and inspire customers to buy, marketers must understand how customers like to discover, consume and act on information – at all stages of the buying process. He advocates strongly for “knowing thy customers” and developing “customer personas,” explains marketing communications professional Melanie Simons, in her Optimize review.

The verdict? Simons wrote, “…the book is full of gold nuggets of information. I would recommend it and will return to it again to uncover more of those nuggets.”

Lee Odden to Lead B2B Social Media Machine Session at SES New York; Sneak Preview Published at Search Engine Watch

Tuesday March 25 at 10:30am, just as SES New York gets into full swing, Optimize author Lee Odden will lead a session featuring speakers Jasmine Sandler from Agent-cy and Adriel Sanchez from SAP. The trio will discuss successful tactics and strategy in B2B social. Sandler prepared a “sneak peek” for readers at SearchEngineWatch.com.

Touching on just one of the topics sure to come up, Sandler promises, “The topic of content planning has been at the forefront of every B2B marketer’s mind since blogging blew up. Our team will share how you can content plan to drive real business results. Further, the session will show how you can align your teams as resources to support content creation, distribution, sharing, and management.”

Creative Content Marketing: Winning Hearts, Minds & Wallets Coming to New York

Fans of Optimize will want to make Lee Odden’s solo session at 9:30am on Thursday, March 28th, at SES New York. In a recent post on the Online Marketing Blog, Odden offers up 3 Big Reasons to go 360 Degrees with Your Online Marketing in 2013, previewing a few of the insights he’ll share with attendees in New York. According to Odden, “Today’s online marketing draws us in many directions and with the ever changing landscape of search, social media and technology, the demands on marketers to view their world from 360 degrees is more important now than ever.”

Odden will present his proven content marketing strategy, with tactics for implementation, so attendees can identify the challenges and opportunities facing brands, in light of the intersection of social media, SEO and content marketing. He will cite real-world examples from major brands across the United States, in order to demonstrate the effect of the modern-day consumer mentality on social, local, agency and brand marketers. Participants will come away with a framework to incorporate mobile, social, SEO and content marketing in order to better meet the needs of the connected consumer.

Optimize Community

Thank you to fans who have shared their love for – and thoughts on - Optimize on Twitter and around the web this week!

“Optimizing with coffee and sun…” photo by @Axel_Bxl

Have you spotted Optimize in the wild? Share your sighting in the comments and it just may make the next edition of our virtual book tour!

Join Lee Odden for his presentation at the Marriott Marquis on Broadway in New York, NY March 28th at 9:30am.

Content has exploded in popularity and in quantity on the web, but is that all you need to succeed? Most companies are realizing that quality and creativity are necessary to stand out from the competition. But maintaining and sustaining quality, creative content over time is one of the top challenges for modern digital marketers.

Luckily, Optimize author and TopRank Online Marketing CEO, Lee Odden will be delivering a solo presentation at the upcoming SES New York conference entitled, “Creative Content Marketing – Winning Hearts, Minds and Wallets” on March 28th to show companies how to produce a creative content strategy in the most efficient way possible.

His presentation will feature recent research into content marketing as well as several creative content examples from favorite brands. He’ll also showcase clever content sourcing tactics that generated substantial results.

The organizers of this year’s SES New York couldn’t have chosen a better place to hold this 3-day event than the Marriott Marquis because this is sure to be a marquee event! From March 25-28, 2013, the annual #SESNY conference will be THE place to learn how to succeed in online marketing.

See Author Lee Odden present at SES New York:

Creative Content Marketing – Winning Hearts, Minds and Wallets
Solo Session

Date: March 28, 2013
Time: 9:30am-10:30am

Investments in content marketing are on the rise, but few companies have fully realized what the best practices are for creating high quality content over a long period of time. Developing ideas for effective marketing can be a challenge and this session will help delegates to:

• Develop a framework for creative and efficient content creation
• Find resources and ideas where others cannot
• Leverage a mix of evergreen, repurposed, curated and co-created content for better marketing results
• Apply SEO and social media optimization principles to amplify content reach and engagement

Be sure to bring your copy of Optimize to the session for an author signing!

Marriott Marquis:
1535 Broadway, New York, NY 10036

Register

Be sure to follow the online buzz on Twitter by searching the #SESNY hash tag. Lee Odden @LeeOdden and I (Miranda Miller) @MirandaM_EComm will be posting from the event so keep an eye out for our tweets. Also, be sure to check out our agency Twitter account @TopRank for more conference coverage and livetweeting.

Speaking at SES London 2013

For many professionals, speaking at conferences is a single means to an end – create awareness about your expertise and attract inquiries.

To me, that singular view can be productive, but misses a tremendous amount of value that can be gained from conference speaking, especially where the audience includes people in your target market or industry.

From prospecting new clients to recruiting new talent, conferences provide a variety of ways to advance business goals. One approach in particular, provides abundant optimization opportunities. Of course that one thing is content creation. With a little planning, a single 3 day conference could generate a month’s worth of content for a mid-sized business blog.

Here are a few ideas for you, which can serve as a great foundation for the kind of content that can be amplified through the advice you’ll find in Optimize.

Articles & Blog Posts

Take notes from the sessions and write up articles for your own site or pitch them to other blogs.  I recommend prewriting an outline so that you can either liveblog the session or at least get a head start on the article. Being first is important if you’re pitching a conference article to an industry publication.

Video Interviews: Exhibitors

Use your camera and do some informal video interviews on a tour of the exhibit hall and see if booth staff are willing to give a 30 second pitch. Post those interviews to YouTube, embed in your blog, post to Google+ and Facebook. Be sure to ask questions using your own target keywords so the answers help support the topic. Transcribe the audio to text when you embed the video interviews on blog posts or on your website. 

Curate Images

Make a Pinterest board or a Set on Flickr and post conference photos. Create a group board just for the conference and invite others through the conference hashtag to join you in curating conference images. Everybody wins!

Curate Quotes, Tips & Statistics

Listen for quotes, tips, tools and statistics, then create lists posts (45 Tips on Conversion Optimization, 23 Things You Didn’t Know about customer segmentation, 15 Essential Statistics About Online Advertising).

Curate Tweets & Make them Visual

Create your own  hashtag, and livetweet sessions during the event. Then compile those tweets into daily roundup posts “45 things I learned at conference XYZ”.  Add those single tweets (quotes, tips, statistics) to interesting images (1 tip per image) and post them to Facebook, Pinterest, Instagram and share via Twitter and the conference hashtag. 

Conference & Blogger Outreach

Pitch the conference blog with an article about one or more of the sessions you attended. Make sure it’s high quality, cited and proofed with an excellent photo of the speaker and audience. Ask the speaker for a copy of the PPT so you can use a few of the slides in your article. Promise to link to the speaker’s blog as incentive. 

Create a PowerPoint & Repurpose

Create a PowerPoint presentation from your notes about the sessions you attended for: internal company training, client training or for your own use when speaking at an event. You could also write a long article and break it up into smaller blog posts. If you’re a speaker, you could take your PowerPoint presentation and break it up into multiple blog posts or articles.

Interview Speakers

Interview other attendees, speakers, sponsors or exhibitors at the conference. Attendees and exhibitors are often shy, but most speakers are more than happy to do an interview on video or via email (including me!) @leeodden

Create & Curate Photos & Videos

Use photos and videos taken at the conference for your own social media promotion of your blog and company’s services or at least as stock images for blog post and b-roll for video. Create an image or video destination for the event, organized by topic. 

Get Help

There’s a lot, lot more you can do to leverage conferences for content creation, including conferences eBooks. If your company wants to learn how or needs help with getting more creative and better performance from content marketing, connect with my agency or me here and on LinkedIn.

If you have some creative ideas about leveraging conferences and speaking events to create great content, please share. The best idea wins a copy of Optimize.

Optimize Author Lee Odden Featured in Dell E-Book: Social Media Predictions for 2013

Odden appeared alongside a cast of digital marketing thought leaders in Dell’s latest e-book, Social Media Predictions for 2013. He shared his predictions for the fastest growing social networks in the coming year, social media behaviors that will (or need to) change, and his advice for brands looking to better connect with customers across social channels. When asked which social metric is underrated, Odden shared, “Revenue… the trick is connecting the dots. As much as it makes sense to measure KPIs that don’t directly represent value to the business until better monetary methods can be figured out, companies should not lose sight of monitoring and measuring the performance of their social media activity. Never settle for fans, friends and follower counts or comments or impressions. Strive for measuring impact, directly or indirectly, on business goals no matter how difficult it is.”

Optimize Featured at Content Marketing Experience

Blogger J.P. De Clerck at Content Marketing Experience published a letter of thanks to Lee Odden and other presenters at SES London, Europe’s largest digital marketing conference. De Clerck explains two major challenges companies experience in content marketing, both of which were discussed in Optimize, as he noted. Success in content marketing must be measured by the alignment of outcomes with marketing and customer-facing goals. The second challenge, he writes, is that content marketing itself is oft misunderstood and even misrepresented; that despite its clear origins, it is used as an umbrella term for all manner of online marketing activities. Content marketing is not about quantity, according to De Clerck, who adds, “I’m grateful that Lee Odden has been sharing that message in London as you can read in this blog post by Paul Rogers on friend Bas van den Beld his State of Search blog and as Lee has written it down in his book.”

Creative Content Marketing: Winning Hearts, Minds & Wallets Presented at SES London

Optimize author Lee Odden presented on Creative Content Marketing at SES London. The session was attended and live-blogged by British marketer Andy Betts, who captured the highlights including Odden’s explanation of how SEO has changed forever, content marketing myths, creative content sourcing ideas and the various types of content you need to know. Betts shared his summary of the presentation at Search Engine Watch. Odden is set to present his second edition of Creative Content Marketing at SES New York, where American and international brands will be featured as he unveils successes, opportunities, and a comprehensive roadmap for brands navigating the content marketing landscape.

Optimize Community

Thank you to fans who have shared their love for – and thoughts on - Optimize on Twitter this week!

Have you spotted Optimize in the wild? Share your sighting in the comments and it just may make the next edition of our virtual book tour!

PRSA Announces Optimize 360: An Integrated Approach to Digital Marketing & PR

The Public Relations Society of America has announced their upcoming webinar, Optimize 360: An Integrated Approach to Digital Marketing & PR presented by Optimize author Lee Odden. Participants will learn how a content-focused digital marketing and PR strategy can grow brand visibility and increase sales. The event takes place May 7th at 3pm EST, then on-demand beginning May 14th.

This presentation will present a model of attract, engage and convert to help organizations optimize the performance of their content focused digital marketing and public relations programs:

• Understand the future trends in online marketing and public relations.
• Identify three major problems with most content marketing and social media efforts.
• Present a new model for social content success everyone can understand: attract, engage, convert.

To register, please visit the PRSA event page.

Optimize Author Lee Odden Interviewed by Andy Beal for Marketing Pilgrim

Andy Beal, one of the world’s top experts in online reputation management and the founder of Marketing Pilgrim, interviewed Optimize author Lee Odden prior to his speaking engagement at SES London this week. This Q&A style interview covered a range of online marketing topics, from Odden’s blogging strategy at TopRankBlog.com,to  the value of both on and offline PR in book marketing, to the best industry conferences to attend. On what he’s learned from authoring Optimize, Odden told Beal, “Overall, the promotions for Optimize helped me to see the value in long term strategy and investments in certain tactics that will not see payoff until further down the line. Even then, there is no guarantee they will pay off.  It was also a great exercise in multi-channel and integrated marketing combining multiple media, channels and online to offline and back promotions.”

What Marketers Need to Know About the Changing Search & Social Landscape: Social Media Examiner Interview

Michael Stelzner interviewed Lee Odden this week for an episode of his popular Social Media Marketing Podcast. In Search & Social: What Marketers Need to Know about the Changing Landscape, Stelzner and Odden discuss SEO and content marketing, with the factors that have contributed to Odden’s success in digital marketing. Facebook will progress towards having a more robust search engine, Odden says, and Facebook may well offer contextual advertising in the same way as Google. Marketers need to understand the customer journey and experience in order to capitalize on these upcoming changes in technology. For more tips and insights, see the full post and download the podcast from Social Media Examiner.

Go! Animate Q&A with Lee Odden on Killer Video Content Marketing

The team from Go! Animate, an animated video web app, interview Lee Odden on killer video content marketing techniques. “Businesses that understand how their customers discover, consume and engage with video content will be in a much better position to adjust their ability to create, promote and structure video consumption as their audience behaviors evolve,” Odden said in response to a question on the biggest challenges companies face in modern day video marketing. GoAnimate offered a helpful collection of takeaways in addition to the full Q&A interview; check it out!

Marketwire Webinar Features Optimize Author Lee Odden

Social communications firm Marketwire will host a webinar featuring TopRank Online Marketing CEO and Optimize author Lee Odden on February 21, 2013 at 1 pm EST. In Optimizing PR for a Content Marketing World, Odden will share with participants  tips and actionable takeaways for improving content-focused digital marketing and PR programs. He will also share his proven three-pronged model to help attendees leverage content to attract, engage and convert fans and prospects to loyal customers.

Heidi Cohen: Lee Odden’s is One of the Social Media Blogs We Love

Digital and direct marketing pro Heidi Cohen lists Lee Odden’s Online Marketing Blog in her recent “14 Social Media Blogs We Love (& Why You Should Too!)” blog post. Her reasons marketers should check out Oddden’s work are simple: “Lee Odden is a long time blogger who along with his team write a daily blog focused on search, social media and content. He’s a regular speaker at a variety of high profile conferences including Content Marketing World, SES and Social Media Marketing World. He’s also author of Optimize,” she wrote.

Watch.TV: Lee Odden on Video as Part of Your 2013 Content Mix

“If a picture is worth a thousand words, then a video must be worth millions. The ubiquity of Internet access and availability of video creation, consumption and sharing applications makes video the “go to” digital marketing medium for 2013 and beyond.” So says Lee Odden in this guest post at Watch.tv, a Verisign company. The social, mobile and search benefits inherent to video content can’t be ignored, he advises. See Odden’s 3 Reasons Why Video Must Be Part of Your Marketing Mix in 2013 on Watch.TV.

Optimize Tweets

Thank you to fans who have shared their love for – and thoughts on - Optimize on Twitter this week!

from @Vertical_John

from @DiamondProf, endorsement in response to online marketing question

Have you spotted Optimize in the wild? Share your sighting in the comments and it just may make the next edition of our virtual book tour!

It doesn’t matter if you’ve been attending SES for years or are a first time attendee, you are sure to find many innovative tips, tricks, and tactics that can be applied to your individual marketing strategies.

TopRank Online Marketing CEO Lee Odden (@leeodden) and author of Optimize will be giving a solo presentation titled “Creative Content Marketing – Winning Hearts, Minds and Wallets” which will take a best practice approach to content marketing and provide a framework for producing content efficiently and creatively. Lee will also be moderating two sessions titled “Content-Driven SEO on a Shoestring” and “Integrated Marketing: What Does That Really Mean?”

See TopRank at SES London

Creative Content Marketing – Winning Hearts, Minds and Wallets
Speaker: Lee Odden

Tuesday, February 19th, 2013
11:45am – 12:45pm

Investments in content marketing are on the rise, but few companies have fully realized what the best practices are for creating high quality content over a long period of time.  Developing ideas for effective marketing can be a challenge and this session will help delegates to:

• Develop a framework for creative and efficient content creation
• Find resources and ideas where others cannot
• Leverage a mix of evergreen, repurposed, curated and co-created content for better marketing results
• Apply SEO and social media optimization principles to amplify content reach and engagement

Event Details

SES London
February 18-21, 2013

Queen Elizabeth II Conference Centre
Broad Sanctuary
London SW1P 3EE

Register

We look forward to seeing you at the upcoming SES London cnference.  Be sure to follow the conference buzz on Twitter under the hashtag: #SESLondon.  If you’re interested in learning more about the specific sessions be sure to visit the agenda page on the meshmarketing website. TopRank CEO Lee Odden (@LeeOdden) will be interacting and and tweeting at the event.  Also, be sure to check out @TopRank for those of you who do not already follow us.

Readers Bonus: Top UK Online Marketing Influencers & Bloggers of 2013

TopRank recently published our 3rd annual UK focused bloggers and influencers list.  Thanks to nominations from past winners as well as help from our friends at Traackr we were able to create the Top 50 UK Online Marketing Influencers & Bloggers.

Read the full post here: Top UK Online Marketing Influencers & Bloggers in 2013

London image provided by Shutterstock.