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	<title>The Marketing Blog</title>
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	<description>Social Media with Business Marketing Slant</description>
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	<itunes:summary>Marketing Bits features bloggers/podcasters Derick Schaefer and Jerod Morris as they cover social media and online marketing with a business slant.  Marketing Bits features live interviews with both traditional and new world marketers addressing the topics of today&#039;s marketing world.</itunes:summary>
	<itunes:author>Derick Schaefer, Jerod Morris</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
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		<itunes:name>Derick Schaefer, Jerod Morris</itunes:name>
		<itunes:email>info@orangecaster.com</itunes:email>
	</itunes:owner>
	<managingEditor>info@orangecaster.com (Derick Schaefer, Jerod Morris)</managingEditor>
	<copyright>The Efficient Business LLC</copyright>
	<itunes:subtitle>Marketing Bits - Social Media with a Business Marketing Slant</itunes:subtitle>
	<itunes:keywords>marketing, social media, orangecast, seo, online marketing, public relations, blog, blogger, twitter</itunes:keywords>
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	<itunes:category text="Business">
		<itunes:category text="Management &amp; Marketing" />
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	<itunes:category text="Technology">
		<itunes:category text="Podcasting" />
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		<item>
		<title>Leveraging &#8220;The Costanza&#8221;</title>
		<link>http://www.orangecaster.com/social-media/2010/06/leveraging-constanza/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=leveraging-constanza</link>
		<comments>http://www.orangecaster.com/social-media/2010/06/leveraging-constanza/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 14:53:02 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=592</guid>
		<description><![CDATA[In working with entrepreneurs, one of the challenges I repeatedly come across is the marketing of innovative products on a shoe string budget.  The challenge is that the massive marketing budgets of years past have literally wired consumers into certain ways of thinking and the only way to really undo that is to massively market [...]]]></description>
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		<title>Notes from John Jantsch Presentation to Dallas Social Media Club on &#8220;The Referral Engine&#8221;</title>
		<link>http://www.orangecaster.com/social-media/2010/05/notes-john-jantsch-presentation-dallas-social-media-club-referral-engine/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=notes-john-jantsch-presentation-dallas-social-media-club-referral-engine</link>
		<comments>http://www.orangecaster.com/social-media/2010/05/notes-john-jantsch-presentation-dallas-social-media-club-referral-engine/#comments</comments>
		<pubDate>Fri, 07 May 2010 14:48:42 +0000</pubDate>
		<dc:creator>Jerod Morris</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[dallas social media club]]></category>
		<category><![CDATA[john jantsch]]></category>
		<category><![CDATA[referral engine]]></category>
		<category><![CDATA[referral marketing]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=577</guid>
		<description><![CDATA[********** by Jerod Morris (@jerodmsf) It is on nights like last night when I am most glad that Mavis Beacon taught me typing. I had the pleasure of going to the monthly meeting of the Social Media Club of Dallas last evening where the guest presenter was John Jantsch, one of the most influential marketing [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
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		<title>MSF Breaks the 2 Million Page View Mark</title>
		<link>http://www.orangecaster.com/social-media/2010/02/msf-reaches-new-high/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=msf-reaches-new-high</link>
		<comments>http://www.orangecaster.com/social-media/2010/02/msf-reaches-new-high/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 23:23:01 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=562</guid>
		<description><![CDATA[When Jerod came to me as a new employee with the idea of creating a sports blog so that he could have a testing ground for his passions around both social media and SEO, I said, sure.  What is amazing is that this blog has grown from an experimental project to a heard voice in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Bad Design Chases Off Customers!</title>
		<link>http://www.orangecaster.com/social-media/2010/02/bad-design-chases-off-customers/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=bad-design-chases-off-customers</link>
		<comments>http://www.orangecaster.com/social-media/2010/02/bad-design-chases-off-customers/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 00:41:55 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=560</guid>
		<description><![CDATA[I just recently wrapped up a project for a client that is launching a new silk bridal bouquet business.  When I took a look at the project, I immediately new we&#8217;d be teaming up with Carol and Joe over at Prism Web Media as this type of site was right up their alley.  What was [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Why Google&#8217;s Super Bowl Ad Failed America</title>
		<link>http://www.orangecaster.com/social-media/2010/02/why-googles-super-bowl-ad-failed-america/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-googles-super-bowl-ad-failed-america</link>
		<comments>http://www.orangecaster.com/social-media/2010/02/why-googles-super-bowl-ad-failed-america/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 04:40:42 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Local Business]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=554</guid>
		<description><![CDATA[Let&#8217;s look at the facts: Unemployment in America is staggering This Week Obama Recognized Small Business Needs Help Google dominates the market (aka &#8211; no need for brand marketing) 2010 Super Bowl ads went for 2.6 milion for 30 seconds You can be an idiot and still derive value from Google. The Super Bowl Has [...]]]></description>
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		<slash:comments>6</slash:comments>
		</item>
		<item>
		<title>Bet You Didn&#8217;t Know Chris Brogan Is Coming to Town</title>
		<link>http://www.orangecaster.com/social-media/2009/12/chris-brogan-dallas/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=chris-brogan-dallas</link>
		<comments>http://www.orangecaster.com/social-media/2009/12/chris-brogan-dallas/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 16:58:57 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[chris brogan]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media club dallas]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=543</guid>
		<description><![CDATA[Social Media Club Dallas presents Chris Brogan, an event Dallas marketers can not afford to miss.  The event is on Thursday January 21, 2010 at 6:00pm.]]></description>
		<wfw:commentRss>http://www.orangecaster.com/social-media/2009/12/chris-brogan-dallas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Vanity 800 Numbers Increase Exposure and Point of Sale</title>
		<link>http://www.orangecaster.com/social-media/2009/12/vanity-800-numbers/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=vanity-800-numbers</link>
		<comments>http://www.orangecaster.com/social-media/2009/12/vanity-800-numbers/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 18:06:02 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[800]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[numbers]]></category>
		<category><![CDATA[telephone]]></category>
		<category><![CDATA[vanity]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=536</guid>
		<description><![CDATA[Vanity 800 numbers are one excellent solution to reaching a point of sale and also offer branding opportunities for your business.]]></description>
		<wfw:commentRss>http://www.orangecaster.com/social-media/2009/12/vanity-800-numbers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Paying It Forward vs. Tooting Your Own Horn</title>
		<link>http://www.orangecaster.com/social-media/2009/11/paying-it-forward-vs-tooting-your-own-horn/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=paying-it-forward-vs-tooting-your-own-horn</link>
		<comments>http://www.orangecaster.com/social-media/2009/11/paying-it-forward-vs-tooting-your-own-horn/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 15:36:35 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=523</guid>
		<description><![CDATA[One of the key differentiators between the Web 1.0 world and Web 2.0 is that Web 1.0 was defined by shouting out one way messages to consumers where Web 2.0 is about conversing, sharing, and in many cases paying it forward.  Ironically, when I visit the blogs and websites of some of the top social [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>So Why Are Title Tags Important For Blogging?</title>
		<link>http://www.orangecaster.com/social-media/2009/11/title-tags/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=title-tags</link>
		<comments>http://www.orangecaster.com/social-media/2009/11/title-tags/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 03:53:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[title tags]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=147</guid>
		<description><![CDATA[The title of a blog post is extremely important.  Most blogging software takes the title and uses it both internally and external in the management of content.  Some places where the title of the blog appears are: The URL of the post. The H1 title or the actual post titles that a reader sees. The [...]]]></description>
		<wfw:commentRss>http://www.orangecaster.com/social-media/2009/11/title-tags/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>How Images Sell!</title>
		<link>http://www.orangecaster.com/social-media/2009/10/how-images-sell/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-images-sell</link>
		<comments>http://www.orangecaster.com/social-media/2009/10/how-images-sell/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 00:23:41 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Images]]></category>
		<category><![CDATA[Marucci Baseball Bats]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=515</guid>
		<description><![CDATA[Name a company these days that doesn&#8217;t have to market?  There aren&#8217;t many.  Even the toll road system in the State of Texas is advertising and marketing.  One that isn&#8217;t and has seen a 45% increase in sales this past year is Marucci, a baseball bat company out of Baton Rouge. I learned about this [...]]]></description>
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		<slash:comments>0</slash:comments>
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