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<channel>
	<title>The Marketing Blog</title>
	
	<link>http://www.orangecaster.com/social-media</link>
	<description>Social Media with Business Marketing Slant</description>
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	<itunes:new-feed-url>http://www.orangecaster.com/social-media/category/marketing-bits/feed</itunes:new-feed-url>
	<itunes:summary>Marketing Bits features bloggers/podcasters Derick Schaefer and Jerod Morris as they cover social media and online marketing with a business slant.  Marketing Bits features live interviews with both traditional and new world marketers addressing the topics of today's marketing world.</itunes:summary>
	<itunes:author>Derick Schaefer, Jerod Morris</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
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	<itunes:owner>
		<itunes:name>Derick Schaefer, Jerod Morris</itunes:name>
		<itunes:email>info@orangecaster.com</itunes:email>
	</itunes:owner>
	<managingEditor>info@orangecaster.com (Derick Schaefer, Jerod Morris)</managingEditor>
	<copyright>The Efficient Business LLC</copyright>
	<itunes:subtitle>Marketing Bits - Social Media with a Business Marketing Slant</itunes:subtitle>
	<itunes:keywords>marketing, social media, orangecast, seo, online marketing, public relations, blog, blogger, twitter</itunes:keywords>
	<image>
		<title>The Marketing Blog</title>
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		<link>http://www.orangecaster.com/social-media</link>
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	<itunes:category text="Business">
		<itunes:category text="Management &amp; Marketing" />
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	<itunes:category text="Technology">
		<itunes:category text="Podcasting" />
	</itunes:category>
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		<title>Leveraging “The Costanza”</title>
		<link>http://feedproxy.google.com/~r/orangecaster/blog/~3/SqzpLSKynYY/</link>
		<comments>http://www.orangecaster.com/social-media/2010/06/leveraging-constanza/#comments</comments>
		<pubDate>Fri, 11 Jun 2010 14:53:02 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[General]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=592</guid>
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In working with entrepreneurs, one of the challenges I repeatedly come across is the marketing of innovative products on a shoe string budget.  The challenge is that the [...]&lt;img src="http://feeds.feedburner.com/~r/orangecaster/blog/~4/SqzpLSKynYY" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://www.orangecaster.com/social-media/2010/06/leveraging-constanza/feed/</wfw:commentRss>
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		<feedburner:origLink>http://www.orangecaster.com/social-media/2010/06/leveraging-constanza/</feedburner:origLink></item>
		<item>
		<title>Notes from John Jantsch Presentation to Dallas Social Media Club on “The Referral Engine”</title>
		<link>http://feedproxy.google.com/~r/orangecaster/blog/~3/fFAdUPuEZXA/</link>
		<comments>http://www.orangecaster.com/social-media/2010/05/notes-john-jantsch-presentation-dallas-social-media-club-referral-engine/#comments</comments>
		<pubDate>Fri, 07 May 2010 14:48:42 +0000</pubDate>
		<dc:creator>Jerod Morris</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[dallas social media club]]></category>
		<category><![CDATA[john jantsch]]></category>
		<category><![CDATA[referral engine]]></category>
		<category><![CDATA[referral marketing]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=577</guid>
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**********
by Jerod Morris (@jerodmsf)
It is on nights like last night when I am most glad that Mavis Beacon taught me typing.
I had the pleasure of going to the [...]&lt;img src="http://feeds.feedburner.com/~r/orangecaster/blog/~4/fFAdUPuEZXA" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://www.orangecaster.com/social-media/2010/05/notes-john-jantsch-presentation-dallas-social-media-club-referral-engine/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		<feedburner:origLink>http://www.orangecaster.com/social-media/2010/05/notes-john-jantsch-presentation-dallas-social-media-club-referral-engine/</feedburner:origLink></item>
		<item>
		<title>MSF Breaks the 2 Million Page View Mark</title>
		<link>http://feedproxy.google.com/~r/orangecaster/blog/~3/QPKKBMat-Fs/</link>
		<comments>http://www.orangecaster.com/social-media/2010/02/msf-reaches-new-high/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 23:23:01 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=562</guid>
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When Jerod came to me as a new employee with the idea of creating a sports blog so that he could have a testing ground for his passions [...]&lt;img src="http://feeds.feedburner.com/~r/orangecaster/blog/~4/QPKKBMat-Fs" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://www.orangecaster.com/social-media/2010/02/msf-reaches-new-high/feed/</wfw:commentRss>
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		<feedburner:origLink>http://www.orangecaster.com/social-media/2010/02/msf-reaches-new-high/</feedburner:origLink></item>
		<item>
		<title>Bad Design Chases Off Customers!</title>
		<link>http://feedproxy.google.com/~r/orangecaster/blog/~3/62NZ3-isLts/</link>
		<comments>http://www.orangecaster.com/social-media/2010/02/bad-design-chases-off-customers/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 00:41:55 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[Opinion]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=560</guid>
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I just recently wrapped up a project for a client that is launching a new silk bridal bouquet business.  When I took a look at the project, I [...]&lt;img src="http://feeds.feedburner.com/~r/orangecaster/blog/~4/62NZ3-isLts" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://www.orangecaster.com/social-media/2010/02/bad-design-chases-off-customers/feed/</wfw:commentRss>
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		<feedburner:origLink>http://www.orangecaster.com/social-media/2010/02/bad-design-chases-off-customers/</feedburner:origLink></item>
		<item>
		<title>Why Google’s Super Bowl Ad Failed America</title>
		<link>http://feedproxy.google.com/~r/orangecaster/blog/~3/siEeA0cAKE4/</link>
		<comments>http://www.orangecaster.com/social-media/2010/02/why-googles-super-bowl-ad-failed-america/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 04:40:42 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Local Business]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=554</guid>
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Let&amp;#8217;s look at the facts:

Unemployment in America is staggering
This Week Obama Recognized Small Business Needs Help
Google dominates the market (aka &amp;#8211; no need for brand marketing)
2010 Super Bowl [...]&lt;img src="http://feeds.feedburner.com/~r/orangecaster/blog/~4/siEeA0cAKE4" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://www.orangecaster.com/social-media/2010/02/why-googles-super-bowl-ad-failed-america/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
		<feedburner:origLink>http://www.orangecaster.com/social-media/2010/02/why-googles-super-bowl-ad-failed-america/</feedburner:origLink></item>
		<item>
		<title>Bet You Didn’t Know Chris Brogan Is Coming to Town</title>
		<link>http://feedproxy.google.com/~r/orangecaster/blog/~3/-Ybdl1PvjE4/</link>
		<comments>http://www.orangecaster.com/social-media/2009/12/chris-brogan-dallas/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 16:58:57 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[chris brogan]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media club dallas]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=543</guid>
		<description>Social Media Club Dallas presents Chris Brogan, an event Dallas marketers can not afford to miss.  The event is on Thursday January 21, 2010 at 6:00pm.&lt;img src="http://feeds.feedburner.com/~r/orangecaster/blog/~4/-Ybdl1PvjE4" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://www.orangecaster.com/social-media/2009/12/chris-brogan-dallas/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.orangecaster.com/social-media/2009/12/chris-brogan-dallas/</feedburner:origLink></item>
		<item>
		<title>Vanity 800 Numbers Increase Exposure and Point of Sale</title>
		<link>http://feedproxy.google.com/~r/orangecaster/blog/~3/Z4yUSSSFqjM/</link>
		<comments>http://www.orangecaster.com/social-media/2009/12/vanity-800-numbers/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 18:06:02 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[800]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[numbers]]></category>
		<category><![CDATA[telephone]]></category>
		<category><![CDATA[vanity]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=536</guid>
		<description>Vanity 800 numbers are one excellent solution to reaching a point of sale and also offer branding opportunities for your business.&lt;img src="http://feeds.feedburner.com/~r/orangecaster/blog/~4/Z4yUSSSFqjM" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://www.orangecaster.com/social-media/2009/12/vanity-800-numbers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://www.orangecaster.com/social-media/2009/12/vanity-800-numbers/</feedburner:origLink></item>
		<item>
		<title>Paying It Forward vs. Tooting Your Own Horn</title>
		<link>http://feedproxy.google.com/~r/orangecaster/blog/~3/KmmZGgC1tuE/</link>
		<comments>http://www.orangecaster.com/social-media/2009/11/paying-it-forward-vs-tooting-your-own-horn/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 15:36:35 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=523</guid>
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One of the key differentiators between the Web 1.0 world and Web 2.0 is that Web 1.0 was defined by shouting out one way messages to consumers where [...]&lt;img src="http://feeds.feedburner.com/~r/orangecaster/blog/~4/KmmZGgC1tuE" height="1" width="1"/&gt;</description>
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		<item>
		<title>So Why Are Title Tags Important For Blogging?</title>
		<link>http://feedproxy.google.com/~r/orangecaster/blog/~3/JtiMZ_LbkYg/</link>
		<comments>http://www.orangecaster.com/social-media/2009/11/title-tags/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 03:53:12 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[title tags]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=147</guid>
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The title of a blog post is extremely important.  Most blogging software takes the title and uses it both internally and external in the management of content.  Some [...]&lt;img src="http://feeds.feedburner.com/~r/orangecaster/blog/~4/JtiMZ_LbkYg" height="1" width="1"/&gt;</description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>How Images Sell!</title>
		<link>http://feedproxy.google.com/~r/orangecaster/blog/~3/b1AcfcqaluA/</link>
		<comments>http://www.orangecaster.com/social-media/2009/10/how-images-sell/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 00:23:41 +0000</pubDate>
		<dc:creator>Hannah Newlin</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Images]]></category>
		<category><![CDATA[Marucci Baseball Bats]]></category>

		<guid isPermaLink="false">http://www.orangecaster.com/social-media/?p=515</guid>
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Name a company these days that doesn&amp;#8217;t have to market?  There aren&amp;#8217;t many.  Even the toll road system in the State of Texas is advertising and marketing.  One [...]&lt;img src="http://feeds.feedburner.com/~r/orangecaster/blog/~4/b1AcfcqaluA" height="1" width="1"/&gt;</description>
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