Have you ever made a purchase after seeing a social media ad? What about after reading a blog post, or getting a promotional email? If you answered “yes” to any of these scenarios, you’re a digital consumer, and this article is all about you and your online habits. 

Unfortunately, many businesses are stuck in a traditional mindset when it comes to their understanding of the customer decision journey. Too often, their approaches to reaching customers are outdated and rely on face-to-face interactions that are hard to come by in the age of the Internet. After reading this article, hopefully those businesses will see the error of their ways. Let’s get started!

The Sales Funnel

Traditionally, the customer decision journey has been presented as a funnel. Consumers move linearly from one stage to the next, following a set of predetermined steps that your business has decided will lead to purchase. 

This made a lot of sense in years past—a prospective customer might see a catalog for your product, call and ask a few questions, come see the product in-store, and then make a purchase. The potential steps in the consideration process were limited, simply because there were only so many ways to acquire information about a product or service.

Today, that’s obviously not the case. Consumers are more digitally-connected than ever before, and smartphones provide access to a wealth of information that was previously unheard of.

The Customer Journey Map

One implication of this digital shift is that the customer decision journey doesn’t always fit into the traditional funnel anymore. A model that has taken its place is the “customer journey map” which is a more flexible, less linear option. It takes into account the fact that prospective customers jump around the sales funnel, skipping ahead and then cycling back to fit their needs at any given moment. 

The graphic below gives an example of a customer journey map. You can see how there are many, many avenues for a consumer to enter the sales process, and the pathway to making a purchase is much less obvious. 

Source: BrightVessel

Mobile Makes More Touchpoints Possible

Smartphones, for their part, have completely altered the tasks that are included in these customer journey maps. Mobile devices are increasingly critical in the purchase decision. There are all kinds of statistics to support this shift, but here are a few of the most striking. One study found that one-third of people now make their purchasing decisions exclusively on mobile, meaning that they never conduct a search on a desktop device, make a phone call, or show up in-store. 

Google’s research found that 56% of people who research on mobile devices make up their minds quickly, making a purchasing within just one hour. Google also found that mobile searches are critical even for people who still purchase in-store, with 82% of smartphone users reporting that they consult their phones for purchases they’re about to make in a physical location. 

Finally, mobile e-commerce has been steadily increasing its share of total e-commerce. The graphic below from Statista (using eMarketer data) illustrates the fact that mobile e-commerce is expected to exceed $710 billion by 2025, up more than 60% compared to 2019.

Source: Statista

The Mobile + AI‑Search Effect: Transforming the Customer Journey

The rise of AI‑driven search tools (like Google’s Generative AI and mobile assistants) has turbocharged the mobile impact on customer journeys. No longer is mobile just a convenient access point—it’s evolving into a first‑stop, comprehensive knowledge hub for users seeking instant answers. Instead of broad “awareness” and “discovery” stages, many consumers now use AI‑powered mobile search with queries like “Best waterproof blender under $100 near me” or “What lens should I use for landscape photography?” They expect direct, curated product recommendations complete with key benefits, pros/cons, and even local availability within seconds. This expectation significantly shortens the traditional decision funnel.

From Passive Browsing to Active Sourcing

Mobile users increasingly rely on AI‑enhanced search engines and chatbots that integrate data from e‑commerce listings, reviews, and social media. The immediacy of this approach has transformed pre‑purchase behavior. What once required multiple searches, deep page dives, or switching between apps now happens in a single conversational interaction. If a brand’s content isn’t structured for succinct answers (such as FAQs, product attributes, or local stock info with schema markup), it may be filtered out entirely from purchase consideration.

Bridging the Gap Between Online and Offline

When users research via mobile, they often prioritize near‑me inventory, price comparisons, and availability. AI search tools surface “in stock nearby” data, prompting immediate foot traffic or clicks—drastically compressing the path-to-purchase. A local retailer or business that fails to feature optimized store‑level content (e.g., “in-stock” feeds, click-to-call, business hours) risks being bypassed altogether by consumers seeking fast solutions.

Implications for Content & Sales Strategy

To thrive in this landscape, brands need to leap from static mobile pages to mobile‑first, AI‑optimized contentecosystems:

• FAQ Schema & Structured Data: Enables AI engines to surface your product as the top short‑form answer.
• Chat‑enabled Micro‑experiences: Integrate mobile chatbots that field queries and direct users to product pages, store info, or conversion pathways.
• Real‑Time Localized Content: Maintain updated inventory feeds and location‑specific pages so that “near me” queries surface accurate, timely results.

In sum, mobile is no longer just a screen; it’s a real‑time decision accelerator. With AI search underpinning user behavior, your content needs to serve up immediate answers, guide users via structured responses, and bridge seamlessly to conversion.

Understand Your Touchpoints and Optimize for Mobile

So, what does this mean for today’s businesses? There are two main takeaways that we’d like to highlight. First, understanding the different touchpoints in the mobile sales journey is critical. In today’s digital landscape, you need to know all the different locations your customers are seeking out information online, on top of all the ways you deliberately communicate with them (email campaigns, targeted ads, your website’s blog, etc.). 

The beauty of the customer journey map is that the process of transitioning your existing funnel to a map forces you to consider all those mobile sales touchpoints, and the desktop and physical touchpoints that you might be more used to prioritizing. You also have to notice the ways they interact and overlap, which is hugely important. 

With non-linear purchasing patterns, your customers could need a variety of types of information at any given touchpoint. For example, one person on the FAQ page of your website may have just found out that your company existed, while another might be seconds away from making a purchase. Your content needs to satisfy both of those people.

When you go to create content for these channels, your map will help guide the messaging you choose to employ. You’ll have more of an understanding about how to align your content to what your audience needs at any given moment.

Our second key takeaway is that this digital shift means that all of your content needs to be optimized for mobile devices. This is an absolute must. If your audience is browsing on mobile devices, but they can’t see half of your content, or the formatting goes away, or the pages take 10x longer to load, they’re going to miss out on the great information you’ve curated for them. 

What’s more, search engines are increasingly prioritizing mobile content in the algorithms that rank your site. Ensuring that your content is equally optimized for both desktop and mobile devices alleviates these potential problems from arising. 

With your new-and-improved customer journey map and these two key takeaways, you’re sure to see the impact that mobile can have for your business. 

Need Help Creating Mobile Content That Drives Sales?

Lemonlight is your best bet. Our video content is known to engage customers throughout the customer decision journey and deliver results that keep our clients coming back. Having produced over 16,000 videos across a wide range of industries, we’re confident we can work together to build assets for a successful mobile video marketing campaign. Get started by contacting one of our creative producers below.

* This article was originally published here

The post Why Mobile Content Drives Sales: An Analysis of Today’s Customer Decision Journey appeared first on OrderYourVideo.com.

In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs. Oddball details fill the screen, like a sign reading “Fresh Manatee.”

“Kalshi hired me to make the most unhinged NBA Finals commercial possible,” the video’s creator, P.J. Accetturo, said on X.

The Kalshi ad had a high-profile debut, appearing in the YouTube TV stream of Game 3 of the NBA Finals on June 11. That placement, and the over-the-top content, might suggest weeks of work by a team of ad agency creatives, film crews and actors at far-flung locations. But Accetturo says he used AI tools instead, taking just two days to create an ad whose tone flits between internet memes and Grand Theft Auto.

One week after its streaming debut, the video also racked up more than 3 million views on Kalshi’s X account. It’s also raising questions about how AI might reshape advertising budgets.

“We are incredibly pleased with the outcome and effectiveness of the ad so far,” Kalshi media representative Jack Such told NPR. “It has generated a lot of buzz on social media.”

Accetturo, an advertising veteran, says AI will be a big part of the industry’s future. Experts who spoke to NPR tend to agree, even if they’re not yet sure how much the technology might displace jobs.

Like earlier advances, AI “will lower the entry barrier for some of the smaller brands” who can’t afford a traditional video ad campaign, according to Alok Saboo, a professor of marketing at Georgia State University.

An AI ad that’s a good fit for its subject

Kalshi describes itself as a “prediction market,” but its similarity to betting platforms has drawn scrutiny from gambling regulators. In the ad, Kalshi users shout their picks for who will win the NBA title: Oklahoma City or Indiana.

The ad’s tone and placement make sense to marketing analyst Debra Aho Williamson — although she admits that, not having heard of Kalshi before, it took multiple views to decipher just what was being advertised.

“Once I figured it out, I was like, OK, this is perfect,” says Williamson, founder of Sonata Insights, a Seattle-based research and advisory service that focuses on artificial intelligence.

“You in 30 seconds showed multiple ways that you can wager on just everyday things,” along with the excitement of rabid fan bases, she says of the ad.

A similar video featuring human actors could have captured the same energy, she says — “but because they did it with AI, they’re getting a lot of attention.”

How can AI make a wild video ad?

The process began with Kalshi giving Accetturo a list of themes, ideas and bits of dialogue, Such says. He then turned those concepts into a script and AI prompts — the instructions that tell AI systems what kind of content to generate.

Accetturo shared many of his prompts and revisions online, explaining how he used Google’s Veo 3 AI video generator to create the ad. In a tweet, Accetturo said he also employed AI to help create the script, citing products from Google and Open AI.

“I co-write with Gemini (or ChatGPT) asking it for ideas, picking the best ones, and shaping them into a simple script,” he wrote. He uses Gemini to convert the script into a detailed, shot-by-shot prompt for Veo 3. If the resulting video isn’t what he’s looking for, he puts the prompt back into Gemini, and asks for changes until he’s satisfied with the AI-created footage.

The next step is to use video editing software to arrange each of the video clips together and add music.

“This took about 300–400 generations to get 15 usable clips,” Accetturo said. He added, “Just because this was cheap doesn’t mean anyone can do it.”

So, how much did the AI ad cost?

Accetturo says the Kalshi ad ran alongside spots that likely cost hundreds of thousands of dollars and months to produce, while his ad took two days, and cost much less.

Kalshi’s Jack Such declined to disclose Accetturo’s fee for creating the ad. But, he added, “the actual cost of prompting the AI — what is being used in lieu of studios, directors, actors, etc. — was under $2,000.”

Then there’s “media time,” the price marketers pay to get the ad in front of viewers. But as production costs fall, so does the price of experimentation.

“To me, I think the economics come down to just being able to execute more quickly and more economically, multiple types of ads, just try things,” Williamson says. “I mean, why wouldn’t an advertiser want to just put a few concepts out? Try them with a small group of people, see if it works. And if it doesn’t, then move on.

“That to me, I think is the way of the future.”

How might AI change advertising?

Both Williamson and Saboo compare the buzz around AI to the hype that CGI effects once enjoyed. And they note that this isn’t the first AI ad to run during a big event. But previous attempts, like Coca-Cola’s revamping of a classic ad, fell flat. Williamson points to a study she was involved in last year that found young people seem skeptical of AI.

“When we asked [Gen-Z and millennial] consumers in August of last year, how positively do you feel about ads generated with AI, only 48% said that they felt positively towards AI-generated advertising,” she says.

As for how today’s marketing students see AI, Saboo says it’s a mixed picture.

“The students on one hand are using these tools to improve whatever they are doing,” Saboo says. “But as they move into the workforce, they are constantly being reminded of them having to compete with these tools. We like to tell them that in the end, whether they like it or not, they have to be good at them. They have to eventually think of [AI] as an extended version of Google or computers, or any of the tools that came before.”

Williamson says that by sharing how he uses AI, Accetturo is helping to demystify a new and developing technology.

“I really applaud him for being as open about his methodology and how he was able to create the ad,” she says. “Because I think everybody can learn from that. Consumers can learn, but then the advertising industry can learn, too.”

In addition to lowering production costs, Saboo predicts AI will make it cheaper for marketers to personalize ads to target specific locations and audiences.

“You may see a different version of the ad than I can see,” he says.

Asked about Kalshi’s future plans, Such says the company wants to use AI in future advertising campaigns — but, he adds, “we will not completely abandon more traditional forms.”

As Saboo puts it, “in the end, humans want to connect with humans.”

Author: Bill Chappell

* This article was originally published here

The post An AI video ad is making a splash. Is it the future of advertising? appeared first on OrderYourVideo.com.

Author: Eunice Worifah, Zanele Matlala

* This article was originally published here

The post The modern marketing funnel: Drive media effectiveness with full-funnel video appeared first on OrderYourVideo.com.

Struggling to get noticed on LinkedIn despite sharing valuable content? Wondering how to use video to establish authority and become the go-to expert in your field?

In this article, you’ll discover how to craft a powerful LinkedIn video strategy that builds credibility, fosters genuine connections, and positions you as a respected leader in your industry without feeling salesy or forced.

Why Should Marketers Focus on LinkedIn Video?

LinkedIn itself is actively encouraging native video content with clear signals that the platform wants to promote video creators. In fact, just before this interview, LinkedIn expert Louise Brogan received an email from LinkedIn telling her that her next post should be a video.

Typically, when social media platforms want to encourage specific content types, they boost that content’s visibility when users post it.

Beyond the Linkedin algorithm advantages, LinkedIn native video marketing creates a powerful human connection that text alone simply cannot match. When you appear on camera, your audience can see your facial expressions, hear your tone of voice, and connect with you as a person. These human elements accelerate relationship-building with your audience.

Video also offers a significant opportunity to differentiate yourself on LinkedIn. While the platform has traditionally been text-focused, the widespread adoption of AI for content creation has led to a flood of AI-generated written posts. Video content remains distinctly human in an increasingly AI-dominated content landscape.

The Strategic Benefits of LinkedIn Video

The impact of strategic video content on LinkedIn can be substantial. Brogan shares examples of clients who have achieved remarkable results:

A PowerPoint design consultant, Fiona Walsh, recorded twelve instructional videos in just half a day. After posting these videos, she was invited to speak at a conference in Europe based solely on the visibility gained from her LinkedIn videos. This exposure also led to significant business opportunities, including a €10,000 contract with a company that discovered her through her video content.

For business pages, Brogan notes that video content consistently outperforms other content types. One client’s LinkedIn company page analytics showed significantly higher engagement rates for video posts compared to text-only updates.

A motorcycle company apprenticeship trainer created four videos about his journey and the value of apprenticeship programs. These authentic, story-based videos became the company’s best performing content of the year, effectively promoting their apprenticeship initiatives while establishing thought leadership in this area.

What To Consider Before Using Video on LinkedIn

Before hitting record, Brogan emphasizes the importance of thorough preparation. This foundational work is essential for creating video content that resonates with your audience and achieves your business objectives.

Think Like a Thought Leader

When planning your LinkedIn video strategy, adopt a thought leadership mindset. Focus on sharing valuable insights, expertise, and perspectives that position you or your team members as authorities in your field.

For example, Brogan’s PowerPoint design client created videos sharing tips and best practices for slide design. These videos established her as an expert in her niche, attracting both peers in her industry and potential clients seeking her expertise.

Similarly, her apprenticeship trainer client shared his journey from apprentice to trainer, providing valuable insights about apprenticeship programs from both the apprentice’s and the company’s perspectives. This authentic storytelling positioned both him and his company as thought leaders in the apprenticeship space.

Identify Who Will Appear on Camera

For company accounts, consider which team members would be most effective on camera. This person might be the CEO, but often, subject matter experts within the organization can be even more compelling. Look for people who:

• Have specific expertise in areas relevant to your audience
• Can communicate naturally and authentically on camera
• Represent the values and mission of your organization
• Have stories and experiences that would resonate with your audience

If you’re a solopreneur or representing your personal brand, you’ll likely be the one on camera. In either case, Brogan emphasizes that authenticity is more important than polished performance skills.

Consider Your Content Types and Stories

Before recording, think about the types of content that would provide value to your audience while highlighting your expertise. Possibilities include:

• Behind-the-scenes looks at your business operations
• Educational content showcasing your expertise
• Customer success stories
• Product demonstrations
• Industry insights and analysis
• Personal journey stories that relate to your professional expertise

For product-based businesses, Brogan suggests simple behind-the-scenes content: “You could literally do a walk around in your factory or your warehouse and show people behind the scenes because people love that human connection, and we’re nosy.”

One of Brogan’s clients, Port City Signs, created videos showing its process from design concept through production to installation. These videos, which simply documented their everyday work, became their most popular content because they satisfied viewers’ natural curiosity about how things are made.

The PREP Framework for Creating LinkedIn Video

Brogan has developed a comprehensive framework called PREP to guide the creation of effective LinkedIn videos:

• Plan your content
• Record your video
• Edit for clarity and impact
• Publish and repurpose

Let’s explore each step in detail.

#1: Plan: Crafting Your Message and Strategy

The planning stage lays the foundation for successful video content. This involves determining your video’s purpose, target audience, key messages, and call to action.

Brogan recommends structuring your LinkedIn videos with these key elements:

• Start With a Hook: Begin with an attention-grabbing statement or question that immediately interests viewers. Your hook is crucial because capturing and holding an audience’s attention on social media is increasingly difficult, which is why LinkedIn recommends keeping videos under two minutes.

• Tell a Story or Share Insights: The main body of your video should deliver value through storytelling or information sharing. Brogan notes, “If you can tell a story or share some data or insights into your industry, I find that works really, really well with people.”

For example, a strengths coach might open with a fact about specific strengths and then share a story about how a client leveraged those strengths to overcome a workplace challenge.

• End With a Call to Action: Every video should conclude by directing viewers to take a specific next step. The CTA might be as simple as “Follow me for more content like this” or something more specific like “Check out the guide in my featured section” or “Message me for the free download mentioned in this video.”

Rather than creating stand-alone videos, consider developing a series of related videos around a central theme. This approach encourages viewers to return for subsequent content and creates a more comprehensive resource on your chosen topic.

For example, VPS created a series of nine videos on employee engagement, with each one addressing a different aspect of the topic. This approach allowed for in-depth exploration while keeping individual videos concise and focused.

#2: Record: Creating Quality Video Content

When it comes to recording, Brogan emphasizes that you don’t need professional equipment to create effective LinkedIn videos. However, attention to a few key factors can significantly improve quality.

While LinkedIn itself gives somewhat conflicting advice—in some cases suggesting that all you need is a phone camera and good lighting, while in other instances recommending more elaborate setups—Brogan recommends focusing on these essentials:

• Good Lighting: Aim for light on your face, preferably natural light from a window.
• Clear Audio: Invest in a decent microphone for better sound quality. “Having a clear audio really helps,” Brogan emphasizes.
• Stable Camera Position: Ensure your camera or phone is securely positioned.

Brogan uses StreamYard for remote recording sessions with clients, which offers several advantages. 

It allows for interviewer-interviewee setups, making subjects more comfortable by giving them someone to talk to rather than just a camera; records high-quality video that can be easily edited later; captures separate audio and video tracks for more flexible editing.

“A lot of my clients aren’t going to go out and invest in proper lighting and everything, and that’s absolutely fine,” notes Brogan. The focus should be on authentic content rather than perfect production quality.

For those recording on their own, Brogan suggests:

• Having another person off-camera to ask questions to make the recording feel more conversational. 
• Using a teleprompter app if needed for script reading
• Placing reminders near your camera (like a post-it note saying, “Look into the camera lens”)
• Ensuring a quiet environment by turning off fans and closing windows to minimize background noise

Brogan notes that many people feel nervous about appearing on video and shares her tips for making subjects more comfortable:

• Conduct a pre-recording conversation to help them prepare
• Assure them that mistakes can be edited out later
• Have them talk to a real person rather than directly to the camera
• Break the recording into manageable segments rather than trying to capture everything in one take

#3: Edit: Refining Your Video for Maximum Impact

Editing transforms raw footage into polished, engaging content. LinkedIn recommends keeping your videos under two minutes, and Brogan suggests aiming for a video length of 60-90 seconds. This length is more likely to maintain viewer attention and increase the chances of complete views, which benefits your content’s visibility.

She recommends Descript as an accessible tool to edit videos, especially for those without raw video editing experience.

Descript converts your video into a text transcript, allowing you to edit the video by simply editing the text. This approach makes video editing as intuitive as editing a document:

1. Upload your video to Descript
2. Wait for the AI to generate a transcript (usually takes about a minute)
3. Edit the transcript by selecting and removing unwanted sections
4. Create compositions (separate video clips) from your selections

Descript’s AI capabilities enable several helpful functions. 

The Clean Up Audio feature has light, medium, or heavy settings to automatically remove filler words, repeated phrases, and mistakes.

The Create Social Clips feature generates multiple short clips from longer recordings, with options for different aspect ratios for landscape or portrait clips. LinkedIn increasingly promotes vertical video formats, similar to TikTok and Instagram Reels. This vertical format appears prominently in the dedicated video tab on mobile devices (currently available in the United States and expanding to other regions).

The Add Captions feature generates and edits captions to ensure accuracy.

Brogan strongly recommends burning captions directly onto your videos rather than relying on LinkedIn’s auto-caption feature. This ensures that captions appear for all viewers, regardless of their personal settings. Adding custom captions is particularly important because:

• Many people watch videos with the sound off.
• Viewers may speak different languages or have different accents.
• AI auto-captions often misinterpret words, especially with non-American accents.

#4: Publish: Maximizing the Value of Your Video Content

The final stage of the PREP framework involves not just posting your video but strategically leveraging it to create additional content.

When publishing your video on LinkedIn, consider these recommendations:

1. Schedule Strategically: Use LinkedIn’s native scheduling feature to post at optimal times for your audience.
   
   
2. Write Compelling Accompanying Text: Create a text post that opens with a strong hook (ideally one line), highlights key points from the video, and includes a clear call to action.
   
   
3. Be Careful With Links: LinkedIn’s algorithm tends to limit the reach of posts containing external links. Instead of including a link in your post, Brogan suggests directing people to your featured section or inviting them to message you directly for resources.

* This article was originally published here

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]]> https://www.orderyourvideo.com/linkedin-video-strategy-becoming-a-respected-industry-leader/feed/ 0 https://www.orderyourvideo.com/3-ai-video-tools-that-are-great-for-marketing-agencies/ https://www.orderyourvideo.com/3-ai-video-tools-that-are-great-for-marketing-agencies/#respond Mon, 28 Jul 2025 14:29:46 +0000 https://www.orderyourvideo.com/?p=9715 Video isn’t just part of the marketing playbook anymore – it is the playbook. From short-form content that drives traffic to polished explainers that turn maybe into yes, video has become the loudest, clearest way to say what your brand is about. But creating great videos at scale? That’s where most agencies hit a wall. [...]

The post 3 AI Video Tools That Are Great for Marketing Agencies appeared first on OrderYourVideo.com.

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Video isn’t just part of the marketing playbook anymore – it is the playbook. From short-form content that drives traffic to polished explainers that turn maybe into yes, video has become the loudest, clearest way to say what your brand is about.

But creating great videos at scale? That’s where most agencies hit a wall. Deadlines pile up, budgets stay tight, and clients expect Hollywood with a Canva budget.

Enter AI-powered video tools. They’re making it easier for marketing agencies to produce videos that look sharp, sound professional, and land with audiences – without needing a camera crew or a three-day shoot.

We’re cutting straight to the good stuff with three tools that are actually worth your time and make a real difference in your workflow.

HeyGen

Let’s start with the one tool that’s on everyone’s radar for a reason. HeyGen isn’t just good – it’s the kind of tool that makes you wonder why you were doing it the old way in the first place.

If you need video content that feels personal, persuasive, and incredibly polished, HeyGen gets it done in a fraction of the time and effort you’d normally expect.

What makes it stand out? For one, its lifelike presenters. This isn’t just some stiff talking head with robot energy. These digital presenters feel human enough to fool you at first glance – and that’s the whole point.

You get natural movement, realistic facial expressions, and voices that don’t sound like they were spit out by a GPS. Add to that a wide selection of languages and tones, and suddenly your agency is producing global-ready content without the headache of casting or studio time.

Here’s where it gets even better. Once you’ve written your script and picked your on-screen talent, everything happens inside an interface that doesn’t require a tutorial.

Seriously, your intern could figure it out in 10 minutes. You upload your copy, drag and drop visual elements, maybe adjust the layout a bit – and then boom, your video is ready to go. There’s no wrestling with clunky software or waiting hours for rendering.

And yes, if you’re wondering where the magic happens, it’s HeyGen.com. Once you try it, it’s hard to go back. The ability to create videos that feel like they came from a live shoot – without ever leaving your desk – is a game changer.

Their AI avatar feature in particular is something you just have to see to believe. It’s not hype. It’s just that good.

Runway

Next up is Runway, and it earns its place here because of one thing: flexibility. Sometimes a client wants a clean, professional training video, and sometimes they want a surreal promo featuring a cat driving a convertible through a neon cityscape. Runway can handle both without flinching.

The platform is built for creative control. You’re not locked into templates or forced into awkward design choices. Instead, you get tools that let you tweak, stretch, remix, and rebuild your video visuals however you want.

Need to remove a background, generate new footage from text, or reimagine an existing clip with a different vibe? You can do all of that, and it won’t feel like you’re building IKEA furniture with missing screws.

Runway is especially good when you’re working with scraps. Maybe your client only gave you vertical iPhone footage of their office tour. You can clean that up, sharpen the visuals, add transitions that look intentional, and drop in text overlays that don’t scream “last-minute.”

And it moves fast. Whether you’re turning a bland testimonial into a dynamic highlight reel or adding voiceovers and sound design without opening another app, the process stays tight.

Even when the content itself is experimental or offbeat – yes, even if your client suddenly decides they want Donald Trump deepfaked into a sales pitch – you’ve got tools that can keep up.

Runway isn’t the flashiest name in the AI video world, but that’s kind of the point. It does the job well, doesn’t make a mess, and keeps your team moving forward instead of fiddling with plugins and patchy exports.

Synthesia

For agencies that handle a lot of business-to-business work or internal communication projects, Synthesia is your quiet workhorse. You’re not making viral TikToks with it – you’re making clean, professional videos that explain processes, introduce products, or train employees.

The kind of stuff that clients expect to be “boring” until you show them a Synthesia version and suddenly, they’re impressed.

This tool isn’t built to dazzle – it’s built to deliver. You pick a presenter from their large lineup of digital humans, drop in your script, select a background or upload your own branding elements, and you’re ready to publish.

It’s all about taking what used to be a clunky PowerPoint or dense PDF and turning it into a video someone might actually watch. And for marketing agencies, that kind of transformation is gold.

Clients love it because it makes their messaging feel sharp and modern. Agencies love it because it saves hours. A

nd let’s be honest, we’ve all had clients who email the dreaded “Can we change just one word in the video?” at 4:45 p.m. With Synthesia, you can just swap the word and re-export. No drama, no reshoots, no editing timeline nightmares.

It’s especially effective for content that needs consistency across languages and markets. Want the same training video in five languages? Done. Synthesia’s multilingual capabilities keep your branding on-point no matter who’s watching.

The Wrap-Up

Marketing agencies have always had to juggle creativity with efficiency. These tools make it a lot easier to do both without having to compromise on quality.

Whether you’re chasing high engagement, working under a tight deadline, or just trying to make video less of a time-suck, these three platforms will get you there – fast, polished, and without the usual stress.

Author: Sam Francis

* This article was originally published here

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]]> https://www.orderyourvideo.com/3-ai-video-tools-that-are-great-for-marketing-agencies/feed/ 0 https://www.orderyourvideo.com/how-to-increase-the-ad-fill-rate-a-guide-for-publishers/ https://www.orderyourvideo.com/how-to-increase-the-ad-fill-rate-a-guide-for-publishers/#respond Mon, 07 Jul 2025 14:32:52 +0000 https://www.orderyourvideo.com/?p=9712 The ad fill rate is one of those key metrics in video advertising that can make or break your revenue stats. If your fill rate isn’t living up to your expectations, you may want to rethink your strategy. In this guide, I’ll walk you through some practical steps you can take to boost your fill [...]

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The ad fill rate is one of those key metrics in video advertising that can make or break your revenue stats. If your fill rate isn’t living up to your expectations, you may want to rethink your strategy. In this guide, I’ll walk you through some practical steps you can take to boost your fill rate (and your revenue!).

What Is an Ad Fill Rate and How Is It Calculated

Let’s start with the basics – an ad fill rate is the ratio of ads served on a publisher’s website or app to the number of total ad requests made. 

The formula for calculating ad fill rates is pretty simple:

Here’s a quick example: let’s say your website makes 1,000 ad requests in a day. Out of those, around 800 requests actually receive an ad in return. Following the formula above, you can calculate that your fill rate is 80%. 

What Is a Low Fill Rate?

Calculating the fill rate is one thing, but understanding what that percentage actually means for your website is something else. In the example above, should the publisher be satisfied with the 80% rate?

The simple answer is that there is no simple answer (an even simpler answer is – probably yes). The “ideal” fill rate will depend on many factors, including the size and makeup of your audience, the type of ads you want to serve, the demand sources you’re working with, and so on.

As a general guideline, a fill rate of less than 50% should be cause for concern, regardless of the factors I mentioned above. If your rate falls somewhere between 50-75%, there are likely some things you can do to improve it, but you’re not losing out on too much revenue. Ideally, you should shoot for somewhere between 75 and 85%.

But wait, shouldn’t a 100% fill rate be the “ideal” scenario? Not exactly. Too high of a fill rate is usually an indicator that your price floors are too low. But more on that a little later.

Follow TargetVideo on LinkedIn to stay up-to-date with the latest developments in the industry!

Possible Reasons for Low Ad Fill Rates

As with most things in marketing, the world of ad fill rates can be a tad complicated. If your numbers are low, there can be many different (and sometimes multiple) potential causes to look at. Here are some of the most common culprits.

Poorly Optimized Price Floors

Poorly optimized price floors are behind a good portion of low fill rates. If your price floors are too high, the pool of advertisers willing to buy your ad inventory will be small. 

Keep in mind that this logic goes both ways – if your price floors are too low, you might end up serving ads with lower CPMs and cheating yourself out of valuable ad revenue.

High Supply, Low Demand

As with any market, supply and demand dictate the state of advertising to a large extent. The reasons behind this disbalance can be many, from seasonal slumps to a poor choice of ad networks. Niche industries with little internet traffic often experience this issue, too.

Website Latency

If your website takes a while to load, the user might scroll away before actually seeing the ad, and the impression won’t count. The best way to check if this is the case is by comparing the number of ads sent with the number of ad impressions. If there are comparably fewer impressions, that’s a clear indicator that the issue lies with the ad not loading.

User-Side Issues

The low ratio between ads sent and ads served can also be an indicator of other user-side issues. Ad blockers and browser filters are common culprits. Another potential problem might lie in the user’s internet speed. Their bandwidth might simply be too limited to load the ad in time.

Other Technical Issues

Of course, there are many other potential causes of your low fill rate. These can range from poorly configured ad servers to broken tags and more. If you’re having trouble identifying the issue, I recommend getting in touch with your customer success manager – they might be able to provide additional insight.

How to Improve Your Ad Fill Rate

Depending on the reason for low ad fill rates, there will be different actions you can take to remedy the issue. 

Dynamically Optimize Price Floors

Unfortunately, setting up price floors is time-consuming, to say the least. Since there is no universal optimal price floor, you will have to continuously follow and optimize.

Or – you can use an AI tool designed to automate this entire process. TargetVideo’s dynamic price floor optimizer uses machine learning to figure out the best price floors for your inventory. 

Find out how to optimize your price floors.

Manage Ad Blockers

The cat-and-mouse game between ad blockers and ad tech has been going on pretty much since the inception of digital advertising. Staying up-to-date with the latest anti-blocking technology is crucial for avoiding revenue losses.

Google’s SSAI solution, the Google Video Stitcher bypasses ad blockers by “stitching” the ad directly into the video stream.

Aside from SSAI, there are other things you can do to minimize revenue loss due to ad blockers. For instance, TargetVideo’s player customization options include the command to turn off autoplay if an ad blocker is present, minimizing the number of unfulfilled ad calls.

Improve Website Speed

Since a slow website is one potential cause for low fill rates, improving website speed is the logical answer. You can check the speed of your website (and diagnose the problem) using PageSpeed Insights. Typically, optimizing images and videos, minimizing the number of HTTP requests, limiting redirects and external scripts, and using effective third-party services should be enough to see some improvement.

Use the Call Ad Again Feature

TargetVideo’s Call Ad Again feature places an additional click-to-play pre-roll ad call after an autoplay ad call comes up empty. This boosts your chances of serving an ad for the same slot, potentially improving your fill rate.

Diversify Demand Sources

I’m sure you already know that relying on only one or two demand sources isn’t the best strategy for maximizing ad revenue. However, instead of expanding into more large demand providers, consider going local. If your target audience is limited to certain geographic regions, consider partnering with networks with a strong presence among advertisers in those regions. Bigger isn’t always better.

Manage Demand Sources

Of course, simply stacking your sources one on top of the other won’t typically do much. However, if you occasionally take a look at your source stack, prune the underperforming ones, and optimize the order of your ad calls, you stand a much better chance to fill your ad slot.

Experiment With Ad Placements & Formats

Not all inventory is made equal. Some ad formats and placements are bound to perform better than others. Typically, video ads are more engaging than images or text-based ads, while ATF placements grant higher viewability than BTF. Play around with your site’s layout to find the optimal combo. 

Optimize for Different Devices

According to Statista, almost 60% of all time spent online comes from mobile devices. Not optimizing your ad tech setup to serve mobile ads is bound to impact your fill rates negatively. Additionally, since different devices may get different fill rates, adjusting ad formats accordingly can help you make the most of each opportunity.

Implement Header Bidding

Header bidding allows multiple advertisers to bid for ad space simultaneously, increasing competition for your inventory and potentially boosting fill rates. It’s a straightforward way to maximize the value of each impression.

Boost Your Ad Fill Rates & Revenue With TargetVideo

TargetVideo specializes at helping publishers optimize their ad tech setups and boost their ad revenue. Whether you want to diversify your ad sources, optimize your price floors, or make use of innovative video ad formats, we’ve got you covered. Reach out to our team to learn how we can boost your ad revenue efforts.

Ad Fill Rate FAQ

1. What is a fill rate in advertising?

A fill rate in advertising is the ratio between ads that have been served and ads that were requested. It is an indicator of how likely a publisher is to receive an ad after placing an ad call.

2. How to calculate the ad fill rate?

The ad fill rate is calculated by dividing the number of served ads by the number of ad calls placed and then multiplying that number by 100.

3. What is the average fill rate for video ads?

The typical fill rate for video ads ranges between 60 and 80%, depending on the ad network of choice, the technical setup, and other factors.

4. What is a typical fill rate goal?

A typical fill rate goal is around 75-85%. While you should aim for a high fill rate, keep in mind that an ad fill rate of 100% usually means that your price floors are low.

* This article was originally published here

The post How to Increase the Ad Fill Rate – A Guide for Publishers appeared first on OrderYourVideo.com.

]]> https://www.orderyourvideo.com/how-to-increase-the-ad-fill-rate-a-guide-for-publishers/feed/ 0 https://www.orderyourvideo.com/video-monetization-models-finding-the-right-fit-for-your-content/ https://www.orderyourvideo.com/video-monetization-models-finding-the-right-fit-for-your-content/#respond Mon, 30 Jun 2025 14:35:55 +0000 https://www.orderyourvideo.com/?p=9709 Every website publisher knows that video is the most powerful content type out there, reaching around 92% of internet users worldwide. But beyond engagement, video is also a key driver in revenue generation — if monetized properly. The right monetization model can make all the difference, shaping a publisher’s content reach, audience engagement, and overall [...]

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Every website publisher knows that video is the most powerful content type out there, reaching around 92% of internet users worldwide. But beyond engagement, video is also a key driver in revenue generation — if monetized properly. The right monetization model can make all the difference, shaping a publisher’s content reach, audience engagement, and overall content profitability. So, let me summarize all the possible video monetization models, and let’s see which ones best fit different types of website publishers.

Video Monetization Models — Pros and Cons 

Monetizing your video content isn’t just about picking a revenue stream — it’s about choosing the right strategy to maximize profitability. From content paywalls and subscriptions to sponsorships and video ads, each model comes with its challenges and rewards.

SVOD — The Subscription-Based Model for Premium Content

Subscription video on demand (SVOD) allows users to access your videos anytime for a recurring fee, making it ideal for publishers with exclusive, high-quality videos that audiences are willing to pay for regularly. It offers steady revenue and fosters strong audience retention. However, SVOD works best for large publishers with a variety of premium content at their disposal — especially those in the OTT streaming space, like Netflix, Hulu, and Disney+. 

When it comes to content niches, entertainment is naturally the first choice — live sporting events, shows, films, and similar. However, SVOD can also work well for on-demand educational video content (online teaching). 

While the global SVOD market is expected to reach 700 million subscribers worldwide by 2026 — a 35% jump in just two years — it’s an oversaturated market that requires ongoing investment in both content quality and competitive pricing strategies. You’ll also need a distinct value proposition to make you stand out from your competitors. 

Benefits

Ensures steady, recurring revenue
Keeps audiences engaged and loyal
Offers flexible pricing options

Setbacks

Highly competitive market
Only works with premium content
Requires continuous investment

Best for

Publishers with large content libraries
Media companies offering premium or educational videos
OTT businesses aiming for long-term viewer retention

TVOD — Pay-Per-View & Rentals for Premium Access

While transactional video on demand (TVOD) may not dominate the video monetization space like SVOD and AVOD, it has carved out a valuable niche, particularly for premium and event-based content. By mirroring the traditional box office model, TVOD allows publishers to tap into audiences willing to pay for exclusivity — whether it’s early access to films, limited-time releases, or niche content unavailable elsewhere. 

This flexibility also extends to pricing structures, as you can experiment with rental windows, one-time purchases, and bundled content offers. Since digital consumption habits continue to evolve, TVOD presents a unique opportunity for publishers to maximize revenue while maintaining full control over their content distribution.

TVOD depends on individual purchases so revenue can be unpredictable. That’s why this model works best for publishers with frequent new releases, but for others, relying solely on TVOD can be a gamble. A good practice would be to combine it with AVOD or SVOD for a more stable revenue stream.

Benefits

Ideal for timely content (new releases, live events, exclusive premiers)
Flexible pricing: rentals, one-time purchases, and bundles
Offers flexible pricing options

Setbacks

Unpredictable revenue compared to SVOD
Requires constant fresh content
Limited audience reach

Best for

Publishers with frequent new releases
Content creators targeting niche audiences
Publishers looking to boost other monetization models

AVOD — The Power of Free, Ad-Supported Content

Unlike SVOD, which locks content behind a subscription fee, or TVOD, which charges per view, advertising-based video on demand (AVOD) offers a different approach — free content in exchange for viewing ads. This model benefits everyone: publishers generate revenue by running ads in their videos, while audiences enjoy unlimited access without paying a dime. 

The AVOD market has been rapidly increasing each year and is expected to reach $66 billion by 2026, a 144% increase from 2020. Even industry giants that mostly relied on SVOD have taken notice, with platforms like Netflix and Disney+ introducing ad-supported tiers to capture this booming market. 

AVOD offers publishers an easy way to generate revenue while keeping their video content accessible to a broader audience. Unlike SVOD and TVOD, it is easy to implement, requiring only a quality ad network to handle ad placement and targeting. This makes it particularly beneficial for publishers just getting started with video content, as users are more likely to watch free, ad-supported content than pay for an unknown service. 

However, keep in mind that ad networks and monetization platforms have eligibility criteria. While some cater to smaller publishers, larger networks often require a steady flow of traffic to ensure profitable ad placements.

Benefits

Free for users, profitable for publishers
Works for both long- and short-form videos
Scales easily with growing demand
Works well with other monetization models

Setbacks

Unstable revenue due to fluctuating ad rates
Requires high traffic to be profitable
Ad fatigue risk if not optimized properly

Best for

Publishers with large or growing audiences
Media companies looking to scale without paywalls
Smaller to medium-sized publishers with quality content

Want to learn more about how to feature video ads in your videos? Check out our article on How to Earn More From Instream Ads to learn all about the setup and optimization. 

Hybrid Models — Mixing AVOD, SVOD & TVOD for Maximum Profit

You don’t have to rely on just one monetization model — combining two or more models can significantly increase revenue and audience reach. A hybrid approach allows you to balance accessibility, exclusivity, and profitability, catering to both paying subscribers and ad-supported viewers.

For example, you can offer a free, ad-supported tier for general content. In contrast, you can reserve premium videos for subscribers and high-value, event-based content like live sports or exclusive releases you can monetize through one-time purchases. Many major streaming platforms, including Hulu, Amazon Prime Video, and YouTube, already use hybrid models to diversify their income streams and maximize audience engagement.

Hybrid models are especially useful for publishers with diverse content libraries, allowing them to attract both casual viewers and dedicated subscribers. However, managing multiple revenue streams requires strategic planning. Poorly balanced models can lead to audience frustration or revenue dilution.

Benefits

Targeting different types of audiences
Flexibility in content distribution
Diversifies revenue streams

Setbacks

Requires careful content management
Can be resource-intensive to maintain multiple models
Too much free content can reduce subscriptions

Best for

Publishers with diverse content types and audiences
Platforms looking to combine free & paid access for scalability
Businesses aiming to optimize monetization through tiers

Video Content Syndication — Expanding Reach & Revenue

Video content syndication is a great solution for monetizing content or boosting your other monetization models. It benefits both large and small publishers — big media networks can distribute their videos across multiple websites, expanding their reach and gaining new viewers, while smaller publishers get access to high-quality content to engage their audience.

Syndication also opens up new ad monetization opportunities, as both parties share the ad revenue generated across different website assets. This makes it a smart strategy for publishers looking to maximize their content’s value without relying solely on their own channels.

Benefits

Expands audience reach and engagement
Provides fresh content for smaller publishers
Generates shared ad revenue with minimal effort

Setbacks

Requires partnerships with syndication networks
Less control over where the content appears
Revenue depends on traffic and ad performance

Best for

Large publishers looking to distribute content widely
Smaller publishers that need quality content
Media companies seeking additional revenue streams

Unlock new revenue streams with our ready-to-use video syndication platform — empowering publishers and ad networks to monetize traffic through premium content, advanced player features, and flexible monetization options. Contact our sales to learn more! 

Sponsorships & Brand Deals — Monetizing Beyond Ads

With this approach, publishers partner directly with brands to feature sponsored content, product placements, or branded integrations within their videos. This model works well for publishers with an established viewership, as brands are willing to pay more for direct exposure from well-known publishers. 

Just keep in mind that sponsorships can be a double-edged sword — too many, especially those that don’t match your audience’s interests, can hurt credibility!

Which Video Monetization Model Works for You?

Choosing the right video monetization model depends on multiple factors, from the size of your audience to the type of content you produce. Here’s how to determine the best fit for your business:

Publisher Size — Larger publishers with extensive content libraries often benefit from SVOD or hybrid models, using both subscriptions and ad-supported content to generate revenue. Smaller publishers, on the other hand, may find AVOD or syndication partnerships more effective, as they require less upfront investment while still providing a scalable revenue stream.

Target Audience — Understanding your audience’s behavior is key. Are they willing to pay for exclusive content? If so, SVOD or TVOD could be a great fit. If they expect free access, AVOD or hybrid models with premium upgrades might work better. Sponsorships and brand deals are ideal for publishers with engaged, niche communities that advertisers want to reach.

Content Quality & Frequency — If you consistently produce premium, high-value content, SVOD or TVOD could offer a stable income. However, if your videos rely on volume rather than exclusivity, AVOD or syndication will likely be more profitable. Live events and time-sensitive content perform well under TVOD, while diversified content libraries can thrive with a hybrid approach.

No single model fits all publishers — testing and adapting your monetization strategy is key to maximizing your revenue. Whether you’re focusing on ad-supported streaming, subscriptions, or a combination of both, I suggest choosing one that aligns with your overall content strategy, audience expectations, and business goals.

More Revenue, Less Effort with TargetVideo

TargetVideo offers website publishers everything they need to scale and earn revenue from videos. With our TargetVideo Platform, publishers have full control over content management, distribution, and monetization. Assign user roles for detailed content library management across your entire website network. Choose how and where to distribute videos and get actionable, real-time insights into their performance. 

Additionally, our platform provides an array of ad setup options, allowing you to monetize your digital assets in any way you choose. Sell instream and outstream inventory, set floor prices, and toggle automated revenue optimization for the best results. 

And if all of this seems like too much work, our Managed Ads service has got you covered — our team will take care of everything in your stead! 

Video Monetization Models FAQ

1. What kind of content can I monetize?

You can monetize episodic content, films/short films, daily vlogs, home videos, do-it-yourself videos, tutorials, original music videos, and more.

2. What are video monetization models?

Video monetization models are ways to earn from your video content; these include advertising video on demand (AVOD), subscription video on demand (SVOD), transactional video on demand (TVOD), sponsorships, and hybrid models combining these approaches.

3. Which platform is best for video monetization?

The best platform for video monetization will depend on your size, content type/quality, and goals. For ad monetization and content syndication, a platform like TargetVideo is great for the job while SVOD models work well on platforms like Vimeo.

4. How do I monetize my video?

You can monetize videos by enabling ads (AVOD), setting up subscriptions (SVOD), offering pay-per-view access (TVOD), partnering with brands for sponsorships, or mixing some of the mentioned above.

* This article was originally published here

The post Video Monetization Models — Finding the Right Fit for Your Content appeared first on OrderYourVideo.com.

]]> https://www.orderyourvideo.com/video-monetization-models-finding-the-right-fit-for-your-content/feed/ 0 https://www.orderyourvideo.com/long-form-video-make-the-most-out-of-your-longer-content/ https://www.orderyourvideo.com/long-form-video-make-the-most-out-of-your-longer-content/#respond Mon, 23 Jun 2025 14:38:52 +0000 https://www.orderyourvideo.com/?p=9706 Ever since social media apps like TikTok took the world by storm, we’ve been hearing about the importance of short-form video content in reaching and engaging audiences. But does the emergence of shorter formats mean that long-form video is a thing of the past? Not necessarily. While short-form content is still the queen of engagement [...]

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Ever since social media apps like TikTok took the world by storm, we’ve been hearing about the importance of short-form video content in reaching and engaging audiences. But does the emergence of shorter formats mean that long-form video is a thing of the past?

Not necessarily. While short-form content is still the queen of engagement (at least statistically, but more on that later), longer videos still have their place in the digital landscape. In this article, I will share some insights and tips on how to boost your video strategy with long formats.

What Is Long-Form Video Content?

How long is long-form, anyway? Different platforms place the distinction between long and short-form videos at different points. For instance, YouTube Shorts can now be up to 3 minutes long. But if you asked a typical TikTok user whether they’d consider a three-minute video short, they’d look at you like you’ve lost your marbles. 

In short (no pun intended), there is no clear definition of long-form and short-form video content. I like to look at it this way – if it makes more sense to measure it in seconds, it’s short. If you measure it in minutes, it’s long. In more concrete terms, anything up to 90 seconds would be considered a short-form video.

You Might Also Like: Your Shortcut to Short-Form Video Advertising Success

Long-Form Video Statistics

As I already mentioned, long-form video content doesn’t have much going for it statistically. Shorter videos have better view-through rates, are more likely to go viral, and are generally the preferred format among viewers. In fact, according to Yagura, over 70% of consumers prefer short videos when looking for information on products and services.

But once you look beyond the mere statistics, things take on a different dimension. For example, Wistia noted that videos between 30 and 60 minutes convert the most viewers. As they explained, the most likely reason for this is the fact that longer videos attract people who are actually interested, rather than your average doom-scrolling user.

Needless to say, most statistics that put short-form content on a pedestal really look at videos as mere marketing tools, and don’t take into account content for content’s sake. Because once streaming services come into play, the numbers look much different. 

The number of users on SVOD services, which have traditionally been long-form-focused, has been growing steadily. Predictions indicate that the user penetration rate will exceed 20% by 2029, amounting to 1.7 billion worldwide users. In other words, users still watch and enjoy longer content formats far and wide.

Recently, there has been talk of a rising trend of short-form video content on OTT streaming services. However, this context typically defines short-form as videos under 10 minutes.

When and How to Use Long-Form Videos

Now that we’ve established what long-form video content is (as much as possible), let’s take a closer look at the best ways for publishers to use it.

Long-Form Videos in Marketing

Digital marketing is the main culprit behind long-form content’s declining reputation. And not for no reason. It is definitely not best suited for paid campaigns. Ad fatigue is already a major issue marketers face. The last thing internet users want to see is a 90-second or longer video ad. 

That said, longer video formats aren’t without a place in the digital marketing landscape. They are an excellent brand awareness-raising tool. Product presentation videos, explainer videos, and how-tos are excellent ways to introduce the audience to your brand and keep them engaged throughout a longer video.

Internal Communications

Another area where long videos thrive is internal comms. I’m talking about things like employee onboarding, training videos, webinars, and so on. These are formats where it is often important to convey larger amounts of information, and short-form videos simply don’t fit the bill.

OTT and VOD

By far, the best use of long-form video content is OTT streaming. Binging on shows and movies is still the go-to pastime activity of so many of us, and I don’t see that changing anytime soon. 

Of course, in order to use long-form videos for VOD and OTT streaming, you need a library of exclusive, engaging, and purposeful content. In most cases, an OTT service is the goal of video production, rather than a byproduct of an existing library. 

In addition to content, you will also need a good OTT app in order to make the most out of your streaming efforts. With TargetVideo’s OTT Builder, you can create user-friendly, reliable, and fully branded apps for all channels in a matter of minutes. Reach out to our sales team to find out how!

Benefits of Long-Form Video Content

With most of the statistics being in favor of short-form content, you may be tempted to give up on long formats altogether. But before you make any rash decisions, let me remind you of all the advantages that long-form videos bring.

Better Monetization Opportunities

If you’re producing and/or distributing content in order to monetize it, you’re likely already aware of the benefits of longer videos. It is very difficult to sell a subscription for short-form videos. And don’t even get me started on PPV. 

However, as Netflix and other streaming services have shown us, people are more than willing to pay a subscription fee for long content. And if you own exclusive content, you can also consider monetizing it through PPV or other TVOD models. 

But even if we only focus on AVOD, long-form still takes the cake. Longer videos simply provide more real estate for instream video ads. Publishers can also get away with longer ads than they would in a playlist of shorts. 

More Room to Tell a Story

According to Mailchimp, using storytelling in videos boosts audience engagement, establishes an emotional connection, improves the performance and shareability of your content, and drives potential conversions.

Whether we’re talking about explainer videos or customer testimonials, you’ll have a much easier time telling a story if you have enough time to tell it. Sure, some stories can be told in 90 seconds or less, but those really worth telling will have no problem retaining your audience’s attention for longer.

More Meaningful Engagement

People might be more inclined to watch short videos. But think about it – how many of the endless list of reels you doomscrolled through last night before bed do you actually remember? It might be difficult to attract initial attention with a longer content format, but once a viewer is hooked, they are more likely to stay hooked.

Content Recycling

Long videos mean more content to work with. A great thing about having a library of longer content is the vast amount of recycling options.

Cut up your long videos into meaningful, short video clips. These can be invaluable for content promotion, PPC ads, or social media posts. And we all know how much social media loves videos!

In addition to clipping long videos into shorter ones, you can also recycle your live streams and make them available for on-demand watching later.

Challenges of Using Long-Form Content

While there are some clear benefits to using long-form content, I’d be lying if I said it’s without drawbacks. Here are the main challenges publishers can expect when producing and distributing longer content.

Production Time and Expenses

The most obvious drawback of long-form content is that more footage means more production resources. I’m talking both in terms of time and money.

Additionally, while short-form content creators can usually get away with using an iPhone and a ring light, audiences usually expect a higher production value in long-form videos.

Video Hosting & Technology

Production is only one part of managing a video library. In order to distribute content to a wider audience, you’ll need video hosting services, as well as the right video tech – from a reliable video player to a CDN.

This is where choosing the right video platform plays a big role. Publishers should keep their needs in mind when shopping around for platforms.

Have a large video library you want to monetize through ads? The TargetVideo platform provides the entire infrastructure necessary for content management, distribution, and ad monetization. With an adaptive HTML5 player, integrated ad server, and an array of engagement tools, the platform meets the needs of even the most demanding publishers.

Catching the Viewers’ Attention

I already mentioned that the engagement publishers get from longer videos is typically more meaningful. However, that doesn’t change the fact that grabbing initial attention is still a hurdle. The viewer needs to be ready to commit a certain time in their day to watching your content.

An effective hook, a clear message, and proper promotion are just some of the things I recommend using in order to grab – and retain – attention.

Long-Form Video: Pros and Cons Overview

To sum up, here’s a quick overview of the pros and cons of using longer content formats:

Pros:

Better monetization opportunities
More room to tell a story
More meaningful engagement

Cons:

Production time and expenses
Video hosting & technology
Catching the viewers’ interest

Make the Most Out of Your Long-Form Strategy

So, we’ve established what long-form content is and isn’t, how and when to use it, as well as come challenges you can expect to encounter along the way. All that’s left to do now is launch your long-form strategy.

Need help making the most out of your long-form content library? TargetVideo is here to provide the support, technology, and infrastructure you need to successfully broadcast and monetize. Reach out to our sales team to find out more.

Long-Form Video: FAQ

How long is a long-form video?

The definition of long-form video content varies from one platform to another. In general, it is all content that is over 90 seconds long, but some platforms place the threshold at 3 minutes.

Does long-form video advertising perform better?

Using long-form video advertising is generally not considered the best practice. However, in some campaigns and for certain purposes, long-form video content can prove to be an invaluable advertising tool.

How to distribute long-form videos?

The best way to distribute long-form videos is through a mixture of owned and shared channels. If you have your own library, consider launching an OTT app and distributing the content through it.

* This article was originally published here

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]]> https://www.orderyourvideo.com/long-form-video-make-the-most-out-of-your-longer-content/feed/ 0 https://www.orderyourvideo.com/video-marketing-statistics-by-usage-social-media-consumption-and-facts-2025/ https://www.orderyourvideo.com/video-marketing-statistics-by-usage-social-media-consumption-and-facts-2025/#respond Mon, 16 Jun 2025 14:32:54 +0000 https://www.orderyourvideo.com/?p=9703 Introduction Video Marketing Statistics: Video marketing has emerged as a cornerstone of digital strategies, leveraging the power of visual content to engage audiences and drive business growth. As video consumption continues to rise, companies across various industries increasingly adopt video as a critical component of their marketing efforts. The statistics surrounding video marketing reflect its growing influence, [...]

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Introduction

Video Marketing Statistics: Video marketing has emerged as a cornerstone of digital strategies, leveraging the power of visual content to engage audiences and drive business growth. As video consumption continues to rise, companies across various industries increasingly adopt video as a critical component of their marketing efforts. The statistics surrounding video marketing reflect its growing influence, with metrics highlighting the effectiveness of different video formats, audience preferences, and the impact on consumer behavior.

From how-to guides to thought leadership pieces, video marketing is an essential tool for brands looking to connect more dynamically and impactfully with their target audiences.

Editor’s Choice

• A significant 68% of marketers needing to incorporate video into their strategies intend to begin utilizing this medium in 2024.
• Video marketing continues to be a cornerstone of the digital sphere, adopted by more than 90% of enterprises.
• In the same year, adoption is poised for significant growth, with nearly 70% of current non-users intending to incorporate video into their strategies.
• Around 85% of video marketers are poised to either sustain or escalate their investment in video content throughout 2024.
• 69% of marketers have allocated a budget towards video advertising, while the remaining 31% have opted to depend solely on organic reach.
• Nearly half of marketers (49%) perceive an upward trend in video marketing costs, contrasted with 29% who observe a decline in expenses.
• General Video Marketing Statistics: 21% of marketers perceive that the expenses associated with video marketing remain relatively stable.
• 90% of marketers report that video marketing has yielded a substantial return on investment, underscoring its effectiveness as a strategic tool in their campaigns.
• A substantial 88% of marketers utilizing video content report that it has significantly enhanced user comprehension of their offerings.
• In the current year, approximately 86% of video marketers report that utilizing video content has significantly boosted their website traffic.

General Video Marketing Statistics

• A majority of video marketers, around 87%, attribute video content to enhancing their lead-generation efforts.
• Meanwhile, 87% of marketers report a direct boost in sales attributable to the strategic use of video content.
• 82% of digital marketers report that utilizing video content has effectively prolonged visitor engagement on their websites.
• On the other hand, 66% of marketers specializing in video reports said that utilizing this medium has significantly decreased support inquiries, marking an all-time high and reflecting a notable 13% increase from the previous year.
• As per Video Marketing Statistics 2024, around 91% of individuals have engaged with an explainer video to gain a deeper understanding of a product or service.
• After watching a video, almost 82% of people were convinced to buy a service or product.
• * This article was originally published here
  

  The post Video Marketing Statistics By Usage, Social Media, Consumption And Facts (2025) appeared first on OrderYourVideo.com.

  ]]> https://www.orderyourvideo.com/video-marketing-statistics-by-usage-social-media-consumption-and-facts-2025/feed/ 0 https://www.orderyourvideo.com/new-google-ai-tools-transform-creative-ads-video-campaigns-brand-listings/ https://www.orderyourvideo.com/new-google-ai-tools-transform-creative-ads-video-campaigns-brand-listings/#respond Mon, 09 Jun 2025 14:44:45 +0000 https://www.orderyourvideo.com/?p=9700 Google is rolling out new tools to create dynamic video ads, optimize listings, and manage brand content — all in one streamlined platform. Four new AI-powered updates aimed at supercharging how brands create content, capture attention, and convert clicks to customers, all through smarter automation and immersive visuals, were unveiled at Google Marketing Live 2025. 1. [...]

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  ]]>

  Google is rolling out new tools to create dynamic video ads, optimize listings, and manage brand content — all in one streamlined platform.

  Four new AI-powered updates aimed at supercharging how brands create content, capture attention, and convert clicks to customers, all through smarter automation and immersive visuals, were unveiled at Google Marketing Live 2025.

  1. Next-gen creatives: Lights, camera, Veo

  Google is upgrading its creative suite with cinematic AI tools:

  • Image-to-video transformation, now powered by the company’s Veo model (recently demoed at I/O), lets advertisers convert still product shots into motion-driven visuals. It’s live in Merchant Center and coming soon to Google Ads.
  • AI outpainting, the same tech used to expand “The Wizard of Oz” visuals at Las Vegas’ Sphere, now allows marketers to extend the frame of existing videos, making them feel larger-than-life. This is available in App campaigns and rolling out more broadly by year-end.

  

  Bottom line. All creative tools are being centralized into a new Asset Studio, a Google Ads workspace where marketers can access image and video generation features, test formats, and generate on-brand visuals, including lifelike scenes of products in use.

  2. Smarter listings, smarter campaigns

  Google’s Product Studio is getting a proactive AI boost.

  • A new feature called “generated for you” analyzes real-time trends to suggest campaign ideas, optimized titles, and relevant product offers. This is meant to give merchants a creative jump-start.
  • It builds on Product Studio’s existing tools for background removal, upscaling, lifestyle scene generation, and video creation.

  

  Bottom line. Merchants get help with visuals and ideas that align with what’s trending across Google.

  3. Reimagining the brand hub

  Merchant Center is evolving into more than just a listing tool. It’s becoming a brand and content HQ:

  • Retailers can now claim and customize brand profiles on Search, complete with curated images, updated videos, and refreshed product descriptions.
  • Later this year, new video management tools will help brands centralize video content from across their site, YouTube, and social media, while AI suggests ways to tailor that content for promotions and seasonal moments.

  

  

  Bottom line. Google says this will enable seamless content syncing between platforms, tightening the feedback loop between storytelling and sales.

  4. Shoppable video ads at scale

  Google is testing immersive video ad formats that blend storytelling with shopping.

  • Currently piloting in the U.S., these interactive video ads allow users to watch, listen, and shop directly from the content. Think product discovery that feels more like TikTok than traditional search.

  

  Bottom line. Google is stepping up its game to become a true TikTok alternative.

  Why we care. With billions of products competing for attention online, Google’s latest tools are designed to help marketers tell richer stories, shape brand identity, and reach shoppers with next-level creative — all with a heavy dose of generative AI.

  What to watch: As Google weaves AI deeper into every layer of the shopping journey, expect more tools that blur the line between content creation and commerce.

  Author: Anu Adegbola

  * This article was originally published here

  The post New Google AI tools transform Creative Ads, Video Campaigns, Brand Listings appeared first on OrderYourVideo.com.

  ]]> https://www.orderyourvideo.com/new-google-ai-tools-transform-creative-ads-video-campaigns-brand-listings/feed/ 0 https://www.orderyourvideo.com/facebook-video-marketing-how-to-reach-more-viewers/ https://www.orderyourvideo.com/facebook-video-marketing-how-to-reach-more-viewers/#respond Mon, 02 Jun 2025 14:26:44 +0000 https://www.orderyourvideo.com/?p=9697 I have been working with Facebook video for clients since 2016, and wow, has the landscape changed! Facebook remains the undisputed heavyweight for video marketing in 2025, with its massive user base of 3+ billions active users. No other platform offers this reach. Numbers don’t lie – videos rack up 8 billion daily views on [...]

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  I have been working with Facebook video for clients since 2016, and wow, has the landscape changed! Facebook remains the undisputed heavyweight for video marketing in 2025, with its massive user base of 3+ billions active users. No other platform offers this reach.

  Numbers don’t lie – videos rack up 8 billion daily views on Facebook. That’s a billion with a B! My clients are constantly shocked when I share this stat. It’s why I push video so hard in their marketing plans.

  Here’s something that surprised me when I started analyzing client data: a whopping 85% of Facebook users watch videos silently. This completely changed how I approach video creation now, making visuals and captions absolute must-haves.

  The clincher for my skeptical clients? Video ads consistently pull double the clicks of static images. That engagement boost alone justifies the extra production effort.

  Types of Facebook Videos That Perform Best

  I have tested dozens of video formats with my clients, and certain types consistently outshine the rest. What works best varies by business goals, but there’s a clear pattern in the data.

  
  From my experience, UGC (user-generated content) wins the authenticity battle every time. Nothing beats real customers genuinely excited about your product. I have watched engagement triple for brands that switched from polished production to authentic customer videos. One of the easiest ways to improve your Facebook views is by purchasing from SocialPlug.

  1. Product Showcase Videos

  I always tell clients that product showcases are essential, especially for e-commerce. These videos are your digital showroom.

  People won’t buy what they can’t properly see or understand. I have had clients boost conversion rates by simply showing their products from multiple angles with clear demonstrations.

  I found that good product videos directly address the main objection to online shopping: “But what if it’s not what I expect?” They show real dimensions, materials, and functionality – things static images simply can’t convey.

  2. Behind-the-Scenes Content

  My favorite strategy lately has been behind-the-scenes videos. They humanize brands instantly.

  I had a client in the clothing industry who started showing their design process and ethical manufacturing. Their engagement shot up because people connected with the real humans making their clothes.

  I have noticed Facebook’s algorithm loves authentic content. In my testing, these unpolished, genuine videos consistently reach more people than highly produced commercial content.

  3. Tutorial Videos

  Nothing says we’re experts quite like a helpful tutorial. They’ve become my go-to for establishing client authority. For complex products, tutorials are absolute gold. I worked with a tech gadget company whose returns dropped 30% after we created simple how-to videos.

  The trick I have learned is keeping tutorials simple and digestible. When we break complex processes into clear steps, viewers actually watch to completion and remember the content.

  Technical Best Practices for Facebook Video

  After managing hundreds of campaigns, I have identified technical factors that dramatically impact performance. These aren’t just theoretical tips – they’re proven tactics from real campaign data.

  1. Mobile-First Format Optimization

  The data from my campaigns is crystal clear: 65% of Facebook video views happen on mobile. This isn’t just a stat – it completely changes how I approach video creation.

  When I analyzed smartphone usage patterns, I found that 94% of users hold their phones vertically. This is why I now shoot all client videos in portrait orientation (9:16 ratio) first, then adapt for other formats if needed.

  The difference in engagement is striking. Vertical videos simply take up more screen real estate, creating a more immersive experience that keeps viewers watching longer.

  2. Hook Viewers in the First Few Seconds

  I have watched thousands of video analytics reports, and the pattern is clear: you have 2-4 seconds before someone scrolls past. That tiny window determines success or failure.

  Facebook’s autoplay feature actually makes this more challenging. Videos start playing as users scroll, but without sound. You can’t rely on powerful narration or music to grab attention.

  My most successful client videos use pattern interrupts – visual surprises, on-screen questions, or immediately showing a relatable problem. Anything that makes thumbs stop scrolling.

  3. Caption All Videos

  The revelation that changed my video strategy forever: 85% of Facebook videos play without sound. This isn’t optional information – it’s essential to success.

  I now insist all client videos include captions. In A/B testing, captioned videos consistently outperform non-captioned ones across every metric.

  While Facebook offers auto-captioning, I have found it’s worth paying for professional captioning. AI captions often contain errors that make your brand look careless. The small expense pays big dividends in viewer retention.

  Strategic Approaches to Facebook Video Marketing

  Beyond technical specs, I have developed strategic frameworks that consistently deliver results. These approaches connect creative content directly to business outcomes.

  1. The “Aha” Moment Segmentation Technique

  I stumbled onto this technique by accident, but it’s transformed my approach to video marketing. The “aha” moment is when viewers truly “get” your value proposition – that critical turning point in every successful video.

  I start by mapping where this moment occurs in our videos. For a recent client, it happened around the 36-second mark of a 56-second video – roughly 64% through.

  This insight lets me build custom audience segments based on whether viewers reached this threshold. The difference in conversion rates between these segments is dramatic – often 5x higher for those who’ve seen the “aha” moment.

  2. Create Videos for Each Funnel Stage

  I once made the mistake of using the same video content throughout the customer journey. The results were mediocre at best.

  Now I create stage-specific video content. Top-funnel videos focus on broad problems and entertainment value, introducing the brand without hard selling.

  Mid-funnel videos highlight what makes my clients different, directly addressing comparison shoppers who are weighing options.

  Bottom-funnel content goes in for the close with strong CTAs and specific offers. The specificity is crucial – these videos need to eliminate final purchase hesitations.

  3. Optimal Video Length Strategy

  Facebook allows videos up to 240 minutes, but my testing shows brevity wins nearly every time.

  For feed videos, I have found the sweet spot is 15-60 seconds. Anything longer sees dramatic drop-offs in completion rates.

  Stories need to be even tighter – 15 seconds max per segment. Facebook automatically chunks longer Stories, but viewer retention plummets with each segment.

  Campaign Optimization Techniques

  Creating great videos is only half the battle. I have learned that how you deploy them determines ultimate success or failure.

  1. Choose the Right Campaign Objective

  I wasted thousands in ad spend before realizing this crucial fact: the campaign objective you select fundamentally changes how Facebook displays your videos.

  Video views campaigns maximize viewership at the lowest cost. I use these for awareness goals when reach matters most.

  Conversion campaigns optimize for purchases or sign-ups. They reach fewer people but drive specific actions. The higher CPM is justified by actual business outcomes.

  Brand awareness campaigns optimize for recall. These are measured through surveys and engagement patterns, reaching those most likely to remember your brand long-term.

  2. Leverage Video View Audiences

  The most underutilized Facebook feature I have found is retargeting based on video engagement. It creates incredibly responsive audience segments.

  I build custom audiences from people who’ve watched specific percentages of client videos. The sweet spots are typically 25%, 50%, 75%, and 95% completion.

  The conversion rates for these segments consistently outperform cold audiences. They’ve self-selected by demonstrating interest in your content, creating a natural qualification mechanism.

  3. Testing Creative Variables

  My biggest campaign breakthroughs have come from systematic testing of video elements. Small tweaks often yield shocking performance differences.

  I test one variable at a time for clear insights. Opening hooks, on-screen text, music, and CTAs are the elements with the greatest impact in my experience.

  Facebook’s A/B testing tools make this process straightforward. They automatically distribute traffic and measure performance differences, taking the guesswork out of optimization.

  Future Trends in Facebook Video Marketing

  After a decade in social media marketing, I have gotten pretty good at spotting emerging trends. Here’s where I see Facebook video heading in the coming months.

  * This article was originally published here

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  ]]> https://www.orderyourvideo.com/facebook-video-marketing-how-to-reach-more-viewers/feed/ 0 https://www.orderyourvideo.com/what-i-now-know-about-video-marketing-after-8-years/ https://www.orderyourvideo.com/what-i-now-know-about-video-marketing-after-8-years/#respond Mon, 26 May 2025 14:44:47 +0000 https://www.orderyourvideo.com/?p=9694 Eight years. Eight years of navigating the ever-evolving landscape of video marketing.  It feels like just yesterday I was fumbling with lighting setups and struggling to get the audio right. Back then, I thought I had it all figured out. I had big ideas about viral videos and instant success. Now, looking back, I realize [...]

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  ]]>

  Eight years. Eight years of navigating the ever-evolving landscape of video marketing. 

  It feels like just yesterday I was fumbling with lighting setups and struggling to get the audio right. Back then, I thought I had it all figured out. I had big ideas about viral videos and instant success. Now, looking back, I realize how much I didn’t know. 

  I’ve come to realize that the real magic of video marketing isn’t what I initially thought it was.

  

  The Illusion of Vanity Metrics
  

  I’ve seen videos with millions of views that did absolutely nothing for a business. Zero. Nada. It’s a harsh reality check. 

  We get so caught up in the allure of big numbers, but those numbers don’t always translate to dollars in the bank. What really matters is the audience that cares. The people who engage, who ask questions, who trust you enough to become customers. Those are the folks you want. Conversions, engagement, building genuine trust – that’s where the real power lies. It’s about quality over quantity. Every. Single. Time.

  Video as a Standalone Marketing Strategy
  

  Video works best when it’s part of your marketing strategy.

  You can’t just throw up a video and expect magic to happen. You need to integrate it with your email marketing, your website, your social media, your sales funnel – everything. It’s a whole ecosystem, and video is a crucial part of it.

  Your videos should support your other marketing efforts and guide your audience through the entire customer journey.

  Video Marketing Is for Everyone
  

  It’s not just for big brands, it’s for everyone.

  Small businesses, solopreneurs, creators. Video marketing is for everyone. You just need to find the right approach for your audience. You don’t need a huge budget or a fancy studio to create impactful videos. You can use your smartphone, free editing software, and a little creativity to tell your story.

  Also, don’t limit your videos to just social media. Videos belong on your website, in your emails, in your ads, and everywhere else you connect with your audience. Think about how you can use video to educate, entertain, and engage your audience across all your platforms.

  But Here’s the Biggest Lesson I’ve Learned…
  

  You don’t have to be perfect.

  You really don’t. In fact, trying to be perfect can actually hurt you. People are tired of seeing polished, airbrushed, fake versions of reality. They want realness. They want to see the human behind the brand. It builds trust. And trust is everything. Video marketing is about storytelling, connecting, and providing value. It’s about showing your audience who you are and what you do. It’s about being authentic and relatable.

  
  
  

  
  
  

  
  
  

  
  
  

  
  
  

  
  
  

  Eight years has taught me that video marketing is about more than just making pretty videos.

  It’s about building genuine relationships, telling compelling stories, and providing real value to your audience. It’s about being human, being authentic, and being strategic. And that’s something worth remembering, no matter how long you’ve been in the game.

  * This article was originally published here

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  ]]> https://www.orderyourvideo.com/what-i-now-know-about-video-marketing-after-8-years/feed/ 0 https://www.orderyourvideo.com/how-to-create-high-quality-videos-on-a-budget-yes-it-is-possible/ https://www.orderyourvideo.com/how-to-create-high-quality-videos-on-a-budget-yes-it-is-possible/#respond Mon, 19 May 2025 14:29:45 +0000 https://www.orderyourvideo.com/?p=9691 Video content is no longer optional—it’s essential. But for many communicators, marketers and business owners, the idea of video production conjures up thoughts of location fees, studio lights and big-budget crews. Fortunately, the reality is much more accessible. With the right strategy and a few smart tools, professional-looking videos can be created without breaking the [...]

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  Video content is no longer optional—it’s essential. But for many communicators, marketers and business owners, the idea of video production conjures up thoughts of location fees, studio lights and big-budget crews. Fortunately, the reality is much more accessible. With the right strategy and a few smart tools, professional-looking videos can be created without breaking the bank.

  Why Video Deserves a Spot in the PR Strategy

  Video continues to be one of the most effective tools in a communicator’s toolkit—and the numbers back it up. According to 2025 research by Wyzowl, an explainer video company:

  • 83% of consumers want to see more video content from brands this year
  • 87% of viewers have been convinced to purchase after watching a video
  • 98% of people have watched explainer videos to learn more about a product of service
  • 91% of people say video quality impacts their trust and perception of a brand

  Those are high percentages, and they all point to the effectiveness of business videos. The last stat is key: Video quality does matter. But don’t let that scare you; “quality” doesn’t have to mean expensive. With a thoughtful approach, even budget-friendly videos can leave a professional impression.

  Types of Video Content That Drives Results

  Before diving into production, it helps to know what kinds of videos offer the most “bang for the buck.” Here are a few cost-effective formats that can make an impact:

  • Explainer videos: These break down how a product or service works. From how-tos to troubleshooting guides, these videos help customers help themselves.
  • Product demos: How does a business’s product or service work? What does it do? These work well both as brand-created content and through influencers, partners or user-generated content (UGC).
  • Testimonials: Build trust through real stories. Testimonials serve as powerful social proof and don’t require fancy production—just authenticity.
  • Brand storytelling: Helping customers connect to a brand through storytelling is vital and can boost sales. According to Influencer Marketing Hub, people are 55% more likely to buy from a brand if they love its story. Video is one of the best ways to tell that story.

  Budget-Friendly Video Tips
  

  You don’t need a Hollywood budget to create standout content. Viewers appreciate authenticity over showmanship, especially on platforms like TikTok. Try these practical, cost-saving tactics:

  • Maximize footage: Shoot with repurposing in mind. Long-form videos can be broken down into bite-sized content for social media, email campaigns and more.
  • Use B-roll strategically: Supplement your footage with B-roll—scenic or contextual shots that set the scene. Communicators can film it themselves, or find free or low-cost stock options online.
  • Storyboard before you shoot: Planning is everything. Outlining your video’s goal, scenes and script can save time, reduce reshoots and ensure your message stays focused.
  • Leverage free resources: Royalty-free music, stock images and user-friendly video editing platforms (like Canva, CapCut or DaVinci Resolve) can make your content feel polished without the high price tag.

  Busting Myths About Video Production Costs

  There’s a lot of outdated thinking around video creation. Here’s the truth:

  • You need a professional studio: Ever watch TikTok? You don’t! With natural lighting, a clean background and a good script, an office—or even a home—can become a production set.
  • You need expensive gear: A smartphone may be all that’s needed. (Apple has a whole campaign called “Shot on iPhone” to prove it.) Many newer phones shoot in 4K and come equipped with powerful editing tools. Add a basic tripod for stability and ring light for lighting, and you’re good to go.
  • Video is only for big brands: While national brands may dominate primetime ad slots, small and mid-sized businesses and organizations can win on platforms like Instagram, TikTok, LinkedIn and YouTube— especially with authentic, value-driven content.

  Final Thoughts: Don’t Let Budget Hold You Back

  Video is one of the most engaging content formats available today, and it’s well within reach for companies of all sizes. With smart planning, accessible tools and a bit of creativity, any team can start producing high-quality videos that inform, inspire and convert.

  Start small. Experiment. Learn. And most importantly—hit record.

  * This article was originally published here

  The post How To Create High-Quality Videos On A Budget (Yes, it is Possible) appeared first on OrderYourVideo.com.

  ]]> https://www.orderyourvideo.com/how-to-create-high-quality-videos-on-a-budget-yes-it-is-possible/feed/ 0 https://www.orderyourvideo.com/why-video-production-alone-isnt-enough-anymore/ https://www.orderyourvideo.com/why-video-production-alone-isnt-enough-anymore/#respond Mon, 12 May 2025 14:20:46 +0000 https://www.orderyourvideo.com/?p=9688 We started Sunday Treat with an indie filmmakers mindset and a passion for fun, high-quality video. Now, with creative strategy and performance marketing wrapped around production, the team delivers campaigns that entertain, engage, and prove their value. Before Sunday Treat was born in 2021, my background was video production alongside my long-time collaborator and now co-founder Oli [...]

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  We started Sunday Treat with an indie filmmakers mindset and a passion for fun, high-quality video. Now, with creative strategy and performance marketing wrapped around production, the team delivers campaigns that entertain, engage, and prove their value.

  Before Sunday Treat was born in 2021, my background was video production alongside my long-time collaborator and now co-founder Oli Clubb. As indie filmmakers, we had a knack for approaching the business with the efficiency, high standards, and creative values of a film shoot. The last four years have been a wild ride that has seen us expand the team to eight full-time with a £1.6m turnover and dream clients like Google, Canon, and Revolut. We knew that when setting up a business we needed to have a niche and we found that with the idea of ’find the fun’ from our comedy backgrounds: it was a natural fit for the fun dynamic energy we bring to all our client projects and it refers to our commitment to bring a fun energy into both the working process and all of our work output. 

  The indie filmmaking spirit still runs through everything we do but a few years into growing the business we realized that amazing video content wasn’t enough anymore. Not on its own.

  With 75% of ad revenue going to digital platforms, we needed to understand and execute the strategy behind our content. What resonated with audiences, how could we optimize our content to perform on different channels? How could we define what success looks like, track that success, and ultimately prove it so clients could confidently continue and expand the campaigns we were working on together?

  Creative strategy

  The shoot is no longer the starting line, through collaborating with freelancers and eventually hiring our own in-house talent we now can help clients define KPIs, conduct social listening, build content pillars around it, and form the creative with a clear vision of who the campaign is speaking to and where.

  Whether it’s brand awareness, direct sales, app installs, subscriptions, or e-commerce conversion; our strategy work ensures every concept is tailored to a specific outcome. We’re not guessing what audiences want. We’re analyzing behavior, tapping into trends, and shaping messaging that connects emotionally and commercially. It means the ideas are stronger, the shoots are sharper, and the content is built with intention from the outset.

  Performance marketing

  Performance marketing is all about optimizing our content for the social channel it’s ending up on across formats, hooks, durations, CTAs, and animation styles. There’s no point in spending the money on a campaign if we’re not doing this work, measuring the performance and retargeting down on what is working well. Not only this, we can creatively iterate on what is doing well by making new assets across platforms.

  Ultimately, performance marketing is all about looping back to those original KPIs we set and proving ROAS (Return on Ad Spend). If we’re doing this right then we’ve proved our value and our clients will continue our campaigns and create new ones as a true partnership.

  We started Sunday Treat with a load of camera gear, a sense of humor, and an amazing creative team to bring our ideas to life. That hasn’t changed, but what has changed is how we help our clients get results – real measurable outcomes. I’m excited to continue building on these services and evolving our end-to-end model as a strategic partner with our clients.

  * This article was originally published here

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  ]]> https://www.orderyourvideo.com/why-video-production-alone-isnt-enough-anymore/feed/ 0 https://www.orderyourvideo.com/tiktok-alternatives-for-small-business-marketing/ https://www.orderyourvideo.com/tiktok-alternatives-for-small-business-marketing/#respond Mon, 05 May 2025 14:20:48 +0000 https://www.orderyourvideo.com/?p=9685 With TikTok’s uncertain future in the United States, consider one of these alternative platforms to promote your brand’s content. For many small businesses, TikTok is a powerful marketing tool that helps reach highly targeted audiences with minimal ad spend. But with the uncertainty surrounding TikTok’s future in the United States, business owners can’t afford to [...]

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  With TikTok’s uncertain future in the United States, consider one of these alternative platforms to promote your brand’s content.

  For many small businesses, TikTok is a powerful marketing tool that helps reach highly targeted audiences with minimal ad spend. But with the uncertainty surrounding TikTok’s future in the United States, business owners can’t afford to rely on a single platform for audience engagement and sales.

  While TikTok is currently accessible after a brief ban in mid-January 2025, there’s no guarantee it will stay that way. Whether the app is banned again or changes under new ownership, now is the time to explore TikTok alternatives for your short-form video content so you can keep your brand visible and growing.

  9 TikTok alternatives to consider

  While you may not enjoy the same reach and exposure as you would on TikTok, these other platforms are great places to repurpose and repost the short-form video content your business has created.

  Facebook

  With over 3 billion monthly active users, small businesses can take advantage of Facebook‘s global reach for their products and services. In addition to its large user base, Facebook reels allow users to post video content like the short-form clips you post on TikTok, and the platform also supports longer-format videos. Plus, Facebook has targeted advertising options so you can reach your desired audience through demographics, interests, and behavior settings.

  Flip

  Relative newcomer Flip has a similar interface as TikTok and features many product review videos. With a limit on heavily sponsored content, Flip prioritizes authenticity and high-quality items across the platform. Once users see a product video they like, they can make their purchases directly in the app, supplying an added level of convenience for shoppers and another sales channel for businesses.

  [Read more: TikTok for Business? How to Make Videos That Drive Sales]

  Instagram

  Rivaling TikTok for the spot as the most downloaded app, Instagram is a good alternative because of its user base. While TikTok generally targets a younger audience, Instagram caters to a broader range of age groups, giving it a leg up in terms of overall reach. Like Facebook reels, Instagram’s reels feature is a natural fit for repurposing TikTok video content.

  Now is not the time to make any permanent decisions about your social media strategy, particularly when it comes to TikTok. Keep up to date on where your audience is traveling to, what platforms are growing, who owns them, and what is happening on them.

  Molly Machado, senior corporate communications leader

  Lemon8

  Lemon8, which describes itself as a “lifestyle community app powered by TikTok,” has seen a surge in popularity in recent months. It allows users to share curated lifestyle photos and videos, drawing comparisons to Instagram, TikTok, and even Pinterest. One caveat to keep in mind is that Lemon8 is owned by TikTok’s Chinese parent company ByteDance. Since concerns over foreign ownership are at the heart of the ban, Lemon8 could potentially become restricted like its sister app.

  Likee

  Much like TikTok, Likee focuses on short-form video sharing and creation. The Singapore-based app comes with a host of filming and editing tools, including music, filters, and visual effects. Creators can also host live streams and even monetize their content through SuperLikes from their followers.

  LinkedIn

  Though LinkedIn may not be the first place that comes to mind for video content, the networking platform offers a unique opportunity for businesses to share thought leadership and connect with a professional audience. With a maximum video length of 10 minutes, you can provide in-depth educational or industry-specific content that showcases your brand and expertise.

  Pinterest

  Pinterest is a great platform for discovering and sharing content with like-minded individuals and businesses while growing an engaged audience. Home to 537 million active users per month, businesses can upload repurposed video content as shareable pins, which can be saved to boards and reshared by others to increase engagement and brand visibility.

  RedNote

  RedNote is quickly becoming one of the most popular TikTok alternatives in the U.S. market. Focusing on authenticity, helpfulness, and inclusivity, RedNote enables users to share valuable content, including short-form videos, images, and text, with a “global village.” It offers a layout similar to TikTok, enabling brands to easily connect and build relationships with users worldwide without a steep learning curve.

  YouTube

  YouTube isn’t just for long-form content — you can also share short-form vertical videos on the platform with YouTube Shorts. These bite-sized videos can range from 15 seconds long to a maximum length of three minutes, perfect for repurposing your TikTok content.

  Best practices for small business video marketing

  Whether you’re pivoting away from TikTok or simply expanding your reach, a strong video marketing strategy can help you stay visible in an ever-changing digital landscape. Here are some best practices to guide your approach:

  • Create content that serves your audience. Before hitting record, ask yourself: What does my audience want to see? Conduct keyword research on Google and YouTube to discover trending topics. Answer frequently asked customer questions through how-to videos, product demos, or expert tips. The more valuable and relevant your content is, the more engagement you’ll generate.
  • Choose a platform that fits your brand. Not all social platforms work for every business. Molly Machado, a senior corporate communications leader and a romance author noted that your social media strategy should be both sustainable and “the path of least resistance” for you as a business owner. “Focus on the platforms that feel the most natural for you and your brand to participate in, and try to find ones you enjoy the most,” Machado added.
  • Balance scripted content with live engagement. Tutorials or promotional content can benefit from a well-written script, but off-the-cuff live videos can boost engagement, provide real-time interaction, and showcase your authenticity. If you’re comfortable going live, use it to connect with your audience, answer questions, and get instant feedback on your content.
  • Optimize for search and accessibility. Search engines favor video content, so include keywords in your video titles, descriptions, and captions. Add subtitles for accessibility and to capture viewers who watch without sound. Consider cross-posting videos to your website, email newsletters, and other social platforms to maximize your reach.

  Regardless of which platforms you choose for your video content, it’s important to be adaptable and stay informed of updates.

  “Now is not the time to make any permanent decisions about your social media strategy, particularly when it comes to TikTok,” Machado told CO—. “Keep up to date on where your audience is traveling to, what platforms are growing, who owns them, and what is happening on them.”

  The more adaptable you are, the better positioned your business will be to future-proof its marketing strategy and maintain strong connections with its audience — regardless of where they move next.

  * This article was originally published here

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  ]]> https://www.orderyourvideo.com/tiktok-alternatives-for-small-business-marketing/feed/ 0 https://www.orderyourvideo.com/paid-video-distribution-why-you-need-it-and-how-to-use-it-2025/ https://www.orderyourvideo.com/paid-video-distribution-why-you-need-it-and-how-to-use-it-2025/#respond Mon, 17 Mar 2025 14:38:45 +0000 https://www.orderyourvideo.com/?p=9680 You got through your production cycle and created a spectacular video, but your video production process isn’t quite over. What do you do with the video you’ve made? The answer, of course, is to distribute it! But distribution doesn’t just mean broadcasting it to a local cable station or sharing it with your Instagram followers. There are [...]

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  You got through your production cycle and created a spectacular video, but your video production process isn’t quite over. What do you do with the video you’ve made? The answer, of course, is to distribute it! But distribution doesn’t just mean broadcasting it to a local cable station or sharing it with your Instagram followers. There are tons of distribution channels to help you distribute your video, and it’s up to you to decide which one makes the most sense for your brand.

  In the world of marketing, distribution channels get broken down into three categories: owned distribution, earned distribution, and paid distribution. Owned distribution is when you share via your own channels, like blasting your video out on your own website, social media, or email lists. Earned distribution is often thought of as press, and it includes things like getting your video featured in a big tech blog or picked up as part of a big cable news story.

  Then, there’s paid distribution. Paid distribution is perfect when you’ve reached the limits of your owned and earned sources, and you need to push your video out to a new audience.

  What Is Paid Distribution?

  Paid distribution occurs when you distribute your content on a paid advertising channel. For example, a brand with a commercial in a national TV spot during the Super Bowl is one type of paid advertising, and a boosted post on Facebook is another.

  Most platforms and websites use some form of paid distribution; it’s how we as consumers are able to access their content for free. And it’s also why so many websites put up anti-ad blockers on their pages—because the revenue they get from paid advertising is their bread and butter.

  Paid distribution is a broad category to cover. But to start, does your brand even need paid distribution? After all, we mentioned owned and earned sources earlier, so couldn’t you just stick to those? The short answer is that you could…but it’s not that simple. You might be missing out on incredible opportunities to boost brand awareness or increase conversions.

  One note before we go any further: your options for content distribution are not mutually exclusive, meaning that you can (and probably should) include owned, earned, and paid channels in your overall distribution strategy. Each type of channel has its own pros and cons, and including all three tends to round out an overall strategy to take advantage of the best elements of each option. That being said, let’s dive into everything you need to know as you make your distribution choices. 

  

  Why Do I Need to Pay To Distribute My Video?

  When it comes to attracting new audiences with your video content, there’s no better avenue for reaching the right demographic than through paid advertising. It’s crucial for honing in on a specific audience demographic thanks to built-in targeting tools, which are available on virtually every distribution platform.

  Using demographic tools like search engine optimization or demographic targeting on LinkedIn, you’re able to promote your video to the exact audience you’re looking to attract. This is especially valuable if you have a niche product or operate in a niche industry where your consumers fall into narrow target audiences that you can target intentionally on paid platforms. 

  However, the cost can be a major barrier to entry. Luckily, most advertising platforms offer flexibility based on how much you’re willing to pay and how many people you want to reach. Typically, you’ll have the option to set a budget that works for your financial standing. The only caveat is that, understandably, your video’s reach will be closely correlated to the budget you set. The more you spend, the more eyes on your content.

  Ultimately, paid sources typically end up paying off—often increasing your video’s views when you first release it, then boosting its reach after your owned audience has already watched and shared it. Let’s take a look at a few of the most common channels for paid distribution for those who choose this tactic. 

  Paid Distribution Sources

  Social Media Ads

  Social media ads, including ads on platforms like Facebook, Instagram, Twitter, Youtube, and LinkedIn, are one of the most powerful types of paid distribution you can use to promote your video. Take advantage of each platform’s unique ad-targeting features, like boosting posts to users who like similar content, or promoting posts to specific demographics based on their job titles and income levels.

  Each social media platform has its own best practices and unique features, so if you have some wiggle room on your budget, experiment with all of them. However, if you need to limit yourself, the platform that will likely give you the most success is Facebook, as 95.8 percent of social media managers surveyed said Facebook ads gave them the best ROI of any social platform.

  What video to use:

  Promote commercials and promos via Facebook and Instagram ads to attract new audiences. Use testimonials or day in the life videos in boosted posts to engage your social traffic on Facebook or LinkedIn. Try customer spotlights or product reviews to re-target and nurture your prospects with ads across all social networks. Promote tutorial or FAQ videos to delight current customers who visit your socials after purchasing.

  Search Ads

  Search ads function around the use of keyword targeting. Though they don’t directly improve your long-term SEO status, they do help your brand stand out from the rest by ranking your ad above organic (non-paid) results. In other words—it’s a quick fix that temporarily places you above the companies that have the best SEO results for each keyword you bid on. Paid search ads can be especially effective in conjunction with SEO efforts. Like the logic for combining owned, earned, and paid distribution channels, targeting both paid search ads and organic SEO results helps to ensure that you’re positioned well in as many situations as possible. 

  Google’s Adwords program uses keywords to show text-based search ads to anyone who types in a specific series of keywords into a Google search. This isn’t just limited to words, however — Google can also use graphic display ads, YouTube Video ads, or in-app mobile ads to target the same keywords and searches across any type of medium. When promoting your video, using a YouTube video ad (like pre-roll ads) would be ideal.

  What video to use:

  With search ads, you want to promote videos that relate to common searches, or problems, potential customers might have. Try an educational video targeting a longtail keyword. Or promote a before and after video that shows your product or service in action. Take a second to think through what a prospective customer might be thinking and experiencing when they type in their search term, and then give them a video that meets their needs at that moment. 

  Sponsored Content

  Sponsored content might read like a traditional blog post or news article, but is paid for by a company to promote a specific brand. This is a great way to get featured on a blog or website with a lot of traffic and is often a better choice than earned media. Why? Because you can control details like what the content is, how long it’s featured on a website, and which specific links or calls to action to include. Just write a post that prominently features your video, then pay to have it sponsored.

  What video to use:

  Avoid using overtly promotional video in your sponsored content. Instead, try a customer spotlight video to highlight another company, what they do, and how they were able to solve a pain point by using your product. Or create a video series about a topic your potential customers care about. Similar to paid search content, you’ll have the most success with this channel if you take some time to think about what your viewer is experiencing when they land on the page housing your video. 

  Influencer Outreach

  Influencer marketing describes working with a social media “influencer” (an account or personality with a lot of followers) to promote a specific product or company. By paying or partnering with an influencer to promote your video, you tap into their audience directly by getting your video featured on their channel. Or better yet, you work with them to create a video that more naturally features your product.

  What video to use:

  Because influencer outreach often involves working with the influencer directly, you might want to tailor your video to the style of the individual influencer. Try using a promo video, a before and after video where the influencer tries your product and demonstrates the results or a testimonial video where the influencer tells their audience why they chose to work with you and what they think about your product.

  Native Advertising

  A more traditional paid distribution channel, native advertising embeds your ads onto a third party website, either as part of a full article, snippet, link, banner, or thumbnail. Using a native ad platform like Outbrain or Taboola can syndicate your video content across hundreds or thousands of websites at one time, all related by content. If your video is promoting a health product, for example, native advertising will host your video on third party health and fitness blogs around the web, using the same sponsored link.

  What video to use:

  Try a tips and tricks video to attract users to your brand’s website for more info. Or try a brand video to promote your company’s aesthetic and mission statement. Industry videos also work very well for native advertising, so try promoting one that can be used on industry websites and publications.

  
  How Best to Use Paid Distribution (Especially on a Budget)

  Chances are, you’re not made of money. That’s why it’s important to be careful in deciding how to spend your paid distribution budget. After all, virtually every popular website, social media network, and search engine has gotten good at monetizing access to their traffic.

  1. Assess your goal.

  Before creating any type of video, at Lemonlight, we start by assessing our client’s marketing goals. From there, we can align the creation of any video content with their goal, ensuring a cohesive strategy throughout the marketing funnel. Before you begin to promote your video with paid distribution, decide what stage of the marketing funnel you’re targeting. If you’re not sure, learn more about the marketing funnel here.

  2. Pick the channel that best fits your goals.

  After establishing your goal, it’s time to pick the right channel. Here’s how we break it down.

  Attract: All channels. Social media ads, search ads, sponsored content, influencer outreach, and native advertising are all great ways to get the word out, and by using paid advertising to promote your video, you can dramatically increase your traffic conversions.

  Engage: Social media ads, sponsored content, and influencer outreach. Use the advertising tools on social media networks to boost posts and increase your reach. Then, you can repurpose any sponsored content or influencer outreach on your website.

  Nurture: Sponsored content, native ads, and influencer outreach. You want to focus on paid distribution that adds value, so providing third party sources like influencers and sponsored content is particularly useful here, especially for sharing and promoting in your email marketing efforts.  

  Delight: Social media and search ads. Once you’ve made your sale, it’s all about staying top of mind. Use social media ads to stay on your customers’ radar and promote posts that keep them interested in your brand, even after they’ve got your product or service. Plus, search ads are great for getting these users to keep coming back to you.

  

  3. Follow these best practices.

  You’ve picked your goal and your channel. Now what? Each individual paid distribution channel is going to work differently, so go directly to the source to learn how to use each service. Here are a few quick tips we’ve collected to help get you started.

  DO

  • Take advantage of the first few seconds. Be as attention-grabbing as possible. Your videos will autoplay on most social networking sites.
  • Focus your ads on a specific audience segment, not just the most views or clicks possible, and optimize based on your specific marketing goal.
  • Keep it short, especially on social media. We recommend videos between 15 and 60 seconds long for social ads.
  • Use Facebook, whether you’re on a budget or not. Facebook has some of the best targeting features and a massive user-base. 

  DON’T

  • Ignore mobile optimization. Always test your ads before pushing them live. Test your audio and always test them without sound, as most mobile viewers watch video content on mute.
  • Forget about Twitter and LinkedIn. Promoted tweets can target followers of similar accounts to your company, and LinkedIn can target potential customers by job title, seniority, or keyword.
  • Overlook the copy that goes with videos. Most people will read both the header and subheader copy for added context. Make sure the overall effect is cohesive and gives people useful information.
  • Try to fit everything in one ad. Try multiple different videos promoting different aspects of your product or services and see how they perform with your target audience. Packing multiple concepts into one video just gets confusing for the viewer.

  Paid distribution is all about testing, recording the results, and adjusting accordingly, which means there’s a lot of trial and error. This can be tough on a budget, so make sure you start with a small test group and a small spend and work your way up from there. Then, increase your spend when you find a combination that’s cost-effective and leads to the most conversions for your brand. If you need more help, be sure to schedule a call with our team to help ideate video ideas based on your goals and we’ll guide you on the best platforms to engage your target audience.

  Author: Isaiah Shelton

  * This article was originally published here

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  ]]> https://www.orderyourvideo.com/paid-video-distribution-why-you-need-it-and-how-to-use-it-2025/feed/ 0 https://www.orderyourvideo.com/67-video-marketing-stats-you-need-to-know-for-2025/ https://www.orderyourvideo.com/67-video-marketing-stats-you-need-to-know-for-2025/#respond Mon, 03 Mar 2025 14:17:47 +0000 https://www.orderyourvideo.com/?p=9675 2025 is fast approaching, and as we say every year, video just keeps getting more important. In terms of marketing strategy, it’s impossible to ignore video as we enter 2025. It’s simply everywhere—traditional broadcast spots, digital OOH placements, social ads, OTT, and countless other channels that are invaluable to marketing success.  Video raises the bar across owned, [...]

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  2025 is fast approaching, and as we say every year, video just keeps getting more important. In terms of marketing strategy, it’s impossible to ignore video as we enter 2025. It’s simply everywhere—traditional broadcast spots, digital OOH placements, social ads, OTT, and countless other channels that are invaluable to marketing success. 

  Video raises the bar across owned, earned, and paid channels, and it’s expected to continue to dominate the marketing field in 2025. With that in mind, we’ll borrow a popular adage that’s especially relevant for the video space: “The best time to start was yesterday. The second-best time is now.” 

  In other words, if your business is still putting off video content for some unknown date in the future, you’re continuing to lose out on its many benefits right now. You may have even read last year’s version of this article, promising yourself you’d finally prioritize video for 2024. Well, 2024 came and went, and those that doubled down on video are reaping the rewards.

  If you’re not quite convinced, here are 67 statistics that prove the importance of video marketing for 2025 and beyond—including original data from our team at Lemonlight. Check them out! 

  [Note: This page has been updated from 2024 to reflect the latest statistics for 2025.] 

  

  Video Marketing Statistics 2025

  As you can probably guess from the size of this list, there are tons of stats about video content. So, to make this valuable info just a little bit more digestible, we’re going to break the statistics into the following categories:

  •     Stats by marketing goal (Attract, Engage, Nurture, Close, Delight)
  •     Stats by social channel (TikTok, YouTube, Facebook, Instagram, Twitter, LinkedIn)
  •     Stats for video marketing industry trends
  •     Stats for consumer video viewing habits

  Let’s dive in! 

  Lemonlight Original Research

  In Febuary 2024, Lemonlight launched a video marketing survey to gain a deeper understanding of the ways our own audience interacts with video, specifically in the age of AI. 

  The statistics below came from our 2024 research report survey, which received a total of 950 responses from marketers across the country. We’ll be running the same survey in January 2025, followed by a comprehensive report that captures the state of video marketing and compares 2024 data to our 2023 data. Stay tuned for that report in Q1 2024!

  In the meantime, here’s what we found to be relevant going into 2024:

  Key Stats

  1. 84% of respondents in 2024 indicated they had used AI in some form during the video production process, with 22% creating content solely in-house and 18% relying on external support for certain production tasks.
  2. 68% of marketers reported that engagement remains the top metric they track, followed by watch time and click-through rate, with conversion rate closely behind.
  3. 96% of marketers now believe that AI will play an increasingly crucial role in marketing strategies over the next few years, a significant jump from the 2023 results.
  4. 87% of marketers plan to integrate video into their strategies moving forward, slightly down from last year’s figure of 89%, reflecting growing interest in short-form content and AI-powered formats.
  5. 81% of respondents in 2024 stated they “Very much” or “Somewhat” enjoy watching brand videos, with only 2% reporting that they do not enjoy brand video content at all.

  Production Practices

  6. 53% of respondents indicated that they plan to spend $5,000 or less on their projects, while 20% reported plans to spend $15,000 or more, reflecting a shift toward more cost-effective production enabled by AI tools.
  7. 55% of marketers said they would focus on creating AI-assisted explainer videos or brand videos this year, with AI tools helping to streamline the storytelling process.
  8. 74% of respondents stated they share between two and six videos per month across various channels, a slight increase from 2023, driven by AI-enabled production efficiencies.

  Video Distribution

  9. Website and social media platforms remained the top two channels for video distribution, with a rising interest in using AI for better platform optimization.
  10. If respondents had to choose one social platform for video distribution, 32% would choose YouTube, 28% would choose LinkedIn, and 22% would choose Instagram, marking a slight shift in platform preferences.
  11. The majority of marketers agreed that the success of a video campaign is determined largely by audience engagement metrics, with the effectiveness of AI tools in enhancing personalization being a growing consideration.

  Consumer Habits

  12. Still, only 2% of respondents stated that they do not enjoy watching brand video content.
  13. YouTube, TikTok, and Instagram were the top three platforms consumers reported using to watch video content, with TikTok showing the fastest growth in 2024.
  14. 62% of consumers said they prefer to watch video content on a smartphone, with laptops coming in second at 18%, a trend consistent with previous years.
  15. The top two traits consumers reported as important for engaging video content were authenticity and AI-driven personalization, followed closely by clear messaging and storyline.

  

  Statistics for Video Marketing by Marketing Goal

  Next, we wanted to explore video marketing statistics broken down by overarching marketing goals. As marketers know all too well, there are countless frameworks to conceptualize common marketing goals, and everyone’s marketing funnel will look a little bit different.

  At Lemonlight, we use, “Attract, Engage, Nurture, Convert, Delight” to reflect our goals throughout the customer lifecycle. We’ve used that framework to break down the video stats below, but if you use another framework in your organization, you’ll see the overlap. 

  In short: video is incredibly useful for any marketing goal your organization is pursuing. (Quick note here: if you’re not sure how to use video to align with your 2024 marketing goals, there’s nothing our creative team love more than helping you find the right match! Schedule a call here to tap into our video expertise.)

  If you’re not quite convinced of video’s power, here are the stats to back that up. 

  Using Video to Attract Your Audience

  When it comes to attracting new customers, it makes sense that video content is effective. It combines visual imagery, sound, and extras like effects or text headings to paint a fuller picture of your concept than any one component alone. Plus, since video is dynamic, it grabs attention better than static images or walls of text. Here’s what we know about video for the attract stage.  

  16. 90% of marketers say video has helped them generate leads. (Wyzowl)
  17. In 2023, online video accounted for 82.5% of all web traffic. (DemandSage)
  18. Video ads were the #1 way consumers discovered a brand they later purchased from. (Animoto)
  19. Over 90% of people say they discover new brands or products on YouTube. (Google)

  

  Using Video to Engage New Contacts

  Once you’ve attracted your audience, the next step is to engage your new contacts. This stage is all about connection, and you might focus on channels like social media or email marketing to continue to build rapport with your audience. Video is great for the engage stage because it’s an authentic way for viewers to learn more about your organization without feeling pushed to make a purchase right away. Here are some stats about the engage stage. 

  20. 86% of marketers say video has helped them increase traffic to their website. (Wyzowl)
  21. 83% of marketers say video has increased dwell time on their website. (Wyzowl)

  Using Video to Nurture Prospective Customers

  At the nurture stage, your aim is to continue to connect with your audience and show them why your product or service is the solution to their needs. But rather than focusing on pushing a sale, you’re using the nurture stage to build a relationship. Here are a few stats about how video serves the nurture stage. 

  22. * This article was originally published here
      

      The post 67 Video Marketing Stats You Need to Know for 2025 appeared first on OrderYourVideo.com.

      ]]> https://www.orderyourvideo.com/67-video-marketing-stats-you-need-to-know-for-2025/feed/ 0 https://www.orderyourvideo.com/video-seo-10-proven-strategies-to-boost-your-video-rankings-2025/ https://www.orderyourvideo.com/video-seo-10-proven-strategies-to-boost-your-video-rankings-2025/#respond Mon, 24 Feb 2025 14:29:45 +0000 https://www.orderyourvideo.com/?p=9672 With millions of videos uploaded across various platforms every day, it’s crucial to optimize your videos for search engines to ensure they reach your target audience. By implementing the 10 proven video SEO strategies below, you can significantly boost your video rankings and reach a wider audience. But first, let’s discuss the framework of SEO [...]

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      With millions of videos uploaded across various platforms every day, it’s crucial to optimize your videos for search engines to ensure they reach your target audience. By implementing the 10 proven video SEO strategies below, you can significantly boost your video rankings and reach a wider audience. But first, let’s discuss the framework of SEO as an overall concept and how it can help your business.

      The Importance of SEO for Business

      

      In a noisy world, SEO is one of the best ways for businesses to be seen by their target audiences. Remember, when people use search engines, they’re doing a targeted search. They’re actively looking for what you’re offering, so making sure your site is the first one users see should be a crucial part of your digital marketing strategy.

      A high ranking in search engine results can lead to increased traffic, brand awareness, and sales for a business. Good SEO performance can also help to establish a business as an authority in its industry, as well as improve the user experience of a website.

      With improved content, better navigation structure, optimized images and faster loading times, customers are more likely to stay longer on your page, which increases the chances of them buying or availing your services. Additionally, with higher rankings on SERPs comes direct referral traffic from Google or other search engines that further helps boost sales conversions.

      Local SEO for Small Businesses

      

      This type of SEO is an important factor because it allows businesses to connect with potential customers who have already expressed an interest in the services or products that they offer. Optimizing a website for local search not only gives small businesses increased visibility, but also improves qualified leads, as customers will find them more easily when searching for specific keywords related to what they need. Furthermore, local SEO can help build brand awareness and credibility among those within the target market of the business by providing them with relevant information about what they offer and why they should choose them over any other competitors.

      On-Page SEO

      On-page SEO is of paramount importance in creating a successful website. It helps search engines understand the content on each page, which can significantly increase visibility and the likelihood of ranking higher on search engine results pages (SERPs). On-page SEO involves optimizing elements like title tags, alt text, headlines, URLs, meta descriptions, and internal links. Making sure these elements are optimized properly will make sure your website gets seen by more people and increases your chances of appearing in the top positions on SERPs. Overlooking things such as broken links can have the opposite effect.

      In addition to SEO-specific factors, it is also important to focus on making quality content that is well-structured and easy to read for both humans and machines. Content should be tailored to the target audience’s interests and needs. Quality content should have keyword research done before writing so that topics are relevant to the target keywords; this helps ensure that search engines recognize the relevance of a given page and rank it accordingly.

      Off-Page SEO

      Off-page SEO is just as important as on-page SEO when it comes to optimizing a website for search engine results. It includes activities such as link building and social media presence, which can help increase the visibility and authority of a website. Building quality backlinks from other websites with high domain authority can be incredibly beneficial for increasing visibility in SERPs, as well as building credibility with potential customers. Link building helps to spread the word about your website and establish trustworthiness, since Google rewards websites that are seen by more people, have more links pointing to them, and are seen by other authoritative sources.

      Additionally, having a presence on social media platforms can also help to grow visibility. By engaging with users online through comments and posts, you can create a loyal customer base that will share your content on their own social channels. This will lead to more traffic being driven to your site, which in turn increases the chances of ranking higher in SERPs. Social media marketing is also an effective way to advertise products and services by targeting specific audiences based on user interests or demographics. Not only does this drive traffic but it helps build relationships with customers and allows businesses to get real-time feedback from their target audiences.

      If much of this information sounds somewhat familiar, you’ve probably taken some steps to boost your SEO. You may have created specific blogs and articles based on keyword research. You may have hired a technical SEO expert to help your pages index and crawl correctly.

      What you may not know is that video can help your SEO ranking as well–in a very significant way.

      10 Video SEO Tips

      1. Conduct Keyword Research

      

      Keyword research is the foundation of any successful SEO strategy, and video SEO is no exception. By identifying the most relevant and high-traffic keywords for your video content, you can optimize your videos to rank higher in search results. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find keywords with a good balance of search volume and competition. Once you have your target keywords, incorporate them naturally into your video titles, descriptions, and tags.

      2. Optimize Video Titles and Descriptions

      Your video titles and descriptions play a crucial role in both attracting viewers and informing search engines about your content. Craft compelling and keyword-rich titles that accurately represent your video’s content while enticing users to click. Keep your titles concise, ideally under 60 characters, to ensure they display fully in search results.

      When writing video descriptions, provide a detailed overview of your video’s content, incorporating your target keywords naturally. Aim for descriptions between 200-300 words, as longer descriptions offer more context to search engines. Additionally, include calls-to-action (CTAs) in your descriptions to encourage viewers to like, share, or subscribe to your channel.

      3. Create Engaging Thumbnails

      

      Video thumbnails are the first thing viewers see when browsing search results or video platforms. An eye-catching thumbnail can significantly increase your video’s click-through rate (CTR). When designing thumbnails, choose high-quality images that accurately represent your video’s content and include text overlays to provide additional context. Tools like Canva or Adobe Spark make it easy to create custom thumbnails that stand out.

      4. Utilize Video Transcriptions and Closed Captions

      Video transcriptions and closed captions not only improve accessibility for hearing-impaired viewers but also provide valuable content for search engines to index. Transcriptions allow search engines to better understand your video’s content, increasing the chances of your video appearing in relevant search results. You can either manually create transcriptions or use automated tools like YouTube’s built-in transcription feature or services like Rev or Temi.

      5. Optimize Video File Names and Formats

      Before uploading your videos, ensure that your video file names include your target keywords. This helps search engines understand the content of your video before even processing the video itself. Additionally, choose video formats that are widely supported and provide optimal performance, such as MP4 or WebM. Compress your videos to reduce file size without sacrificing quality, ensuring faster loading times and a better user experience.

      6. Embed Videos on Your Website

      Embedding your videos on your own website provides several SEO benefits. It keeps visitors on your site longer, reducing bounce rates and increasing engagement. Moreover, embedding videos allows you to create a dedicated video sitemap, making it easier for search engines to discover and index your video content. When embedding videos, be sure to include relevant titles, descriptions, and transcriptions to maximize the SEO value.

      

      7. Promote Your Videos on Social Media

      Social media promotion is a powerful way to drive traffic to your videos and improve their search engine rankings. Share your videos on platforms like Facebook, TikTok, X (formerly known as Twitter), LinkedIn, and Instagram, tailoring your posts to each platform’s audience and best practices. Encourage your followers to engage with your videos by liking, commenting, and sharing them with their own networks.

      To maximize the impact of your social media promotion, consider collaborating with influencers in your niche. Influencer partnerships can help expose your videos to new audiences and generate high-quality backlinks to your video content.

      8. Build Backlinks to Your Videos

      Backlinks are a key factor in SEO, and they’re just as important for video SEO. When other websites link to your videos, it signals to search engines that your content is valuable and authoritative. To acquire high-quality backlinks, consider guest posting on relevant blogs or websites in your industry, including links to your videos within the content. As mentioned, you can also reach out to influencers or thought leaders in your niche, asking them to share or link to your videos if they find them valuable.

      9. Analyze and Monitor Video Performance

      To continually improve your video SEO efforts, it’s essential to track and analyze your video performance. Use analytics tools like YouTube Analytics or Google Analytics to monitor key metrics such as views, watch time, engagement, and traffic sources. By understanding how your videos are performing, you can make data-driven decisions to optimize your content, targeting, and promotion strategies.

      10. Continuously Update and Improve Your Videos

      Finally, keep your video content fresh and up-to-date to maintain its relevance and SEO value. Regularly update your video titles, descriptions, and tags to reflect changes in search trends or new keyword opportunities. Consider repurposing existing videos by creating shorter clips, compilations, or updated versions that incorporate user feedback and analytics insights.

      By continuously improving and updating your video content, you demonstrate to search engines that your videos are actively maintained and relevant to your target audience.

      * This article was originally published here

      The post Video SEO: 10 Proven Strategies to Boost Your Video Rankings (2025) appeared first on OrderYourVideo.com.

      ]]> https://www.orderyourvideo.com/video-seo-10-proven-strategies-to-boost-your-video-rankings-2025/feed/ 0 https://www.orderyourvideo.com/what-to-expect-in-video-marketing-in-2025-our-predictions/ https://www.orderyourvideo.com/what-to-expect-in-video-marketing-in-2025-our-predictions/#respond Mon, 17 Feb 2025 14:47:45 +0000 https://www.orderyourvideo.com/?p=9669 2025 is here! Can you believe it yet? While we’re still figuring out our New Year’s resolutions, the world of video marketing is already evolving but one thing still remains: video marketing is here to stay. According to LocaliQ, nearly 60% of small businesses are already using short-form video platforms like TikTok and Instagram Reels. [...]

      The post What to Expect in Video Marketing in 2025: Our Predictions appeared first on OrderYourVideo.com.

      ]]>

      
      

      2025 is here! Can you believe it yet?

      While we’re still figuring out our New Year’s resolutions, the world of video marketing is already evolving but one thing still remains: video marketing is here to stay.

      According to LocaliQ, nearly 60% of small businesses are already using short-form video platforms like TikTok and Instagram Reels. This trend is only going to accelerate in 2025.
      

      

      Photo and statistics from LocaliQ

      So, then, what can we expect from video marketing in 2025?
      

      Hanna and Katie had a pow-wow and here’s what we think:
      

      1. Short-Form Video Series Getting Bigger
      

      Short-form videos aren’t just fleeting moments anymore.

      Brands are starting to connect these short clips into captivating micro-series.

      Imagine a 30-second teaser that leads to a series of follow-up videos, each adding a new layer to the story. This “micro-series” approach allows you to tell more complex stories in bite-sized chunks, keeping your audience hooked.

      2. AI-Powered Video Creation
      

      Short-form videos aren’t just fleeting moments anymore.

      Brands are starting to connect these short clips into captivating micro-series.

      Imagine a 30-second teaser that leads to a series of follow-up videos, each adding a new layer to the story. This “micro-series” approach allows you to tell more complex stories in bite-sized chunks, keeping your audience hooked.

      3. SEO for Videos will Still Be Important
      

      While short-form videos are all the rage, don’t forget about the power of SEO (Search Engine Optimization if you’re just joining the internet and onine marketing game). Making your videos easy to find on search engines is crucial for increasing views. Here are a few tips:

      • Keyword Optimization: Use relevant keywords in your video titles, descriptions, and tags.
      • Video Sitemaps: Submit a video sitemap to search engines to help them index your videos.

      • Platform-Specific Strategies:

      • • • YouTube: Use eye-catching thumbnails and optimize your video descriptions.
          • Instagram: Write engaging captions and use relevant hashtags.
          • TikTok: Leverage trending sounds, keywords, and hashtags to reach a wider audience.

      4. Longer-Form Vertical Video Takes Center Stage
      

      Instagram Reels and YouTube Shorts are letting us make longer videos. It’s a whole new world! Now we can explore topics in more detail, weave intricate narratives, and play with different video styles. 

      So what does this mean? With longer videos, you can create in-depth tutorials, captivating documentaries, and engaging vlogs… (things Katie will definitely watch… at 4x speed) 

      But on a serious note, this increased flexibility empowers creators to explore new creative avenues and cater to diverse audience preferences.

      5. Shoppable Videos are a Game Changer for E-commerce
      

      Imagine watching a video and being able to purchase products directly from it. Yep, that’s right, you CAN apparently click on products, learn more about them, and make purchases directly from the video. 

      This eliminates the need to navigate to a separate product page, making the shopping process more efficient and convenient! By making it easier for customers to purchase products, brands can drive more revenue. How cool is that?

      6. Video Podcasting is the next big thing
      

      Podcasts are thriving, and in 2025, adding video is no longer optional—it’s your competitive edge. Video podcasts amplify your reach across multiple platforms, creating snackable content and fostering deeper audience connections.
      Video podcasts give you SO much more to work with: shareable clips for social media, behind-the-scenes content, and a much deeper connection with your audience.

      Let’s be honest, sometimes just hearing about something isn’t enough. We’re visual creatures! That’s why adding video to your podcast in 2025 is a marketing power move.

      

      So there we go!
      

      Imagine watching a video and being able to purchase products directly from it. Yep, that’s right, you CAN apparently click on products, learn more about them, and make purchases directly from the video. 

      This eliminates the need to navigate to a separate product page, making the shopping process more efficient and convenient! By making it easier for customers to purchase products, brands can drive more revenue. How cool is that?

      * This article was originally published here

      The post What to Expect in Video Marketing in 2025: Our Predictions appeared first on OrderYourVideo.com.

      ]]> https://www.orderyourvideo.com/what-to-expect-in-video-marketing-in-2025-our-predictions/feed/ 0 https://www.orderyourvideo.com/14-of-the-best-video-marketing-tools-to-promote-your-brand-online/ https://www.orderyourvideo.com/14-of-the-best-video-marketing-tools-to-promote-your-brand-online/#respond Mon, 10 Feb 2025 14:44:52 +0000 https://www.orderyourvideo.com/?p=9666 Video content is an integral part of social media. For the past several years, video has been taking social media by storm. Video marketing has become a crucial element for any good social media strategy, and an effective one. If you haven’t dipped your toes into the vast world of video marketing, there’s no better [...]

      The post 14 of the Best Video Marketing Tools to Promote Your Brand Online appeared first on OrderYourVideo.com.

      ]]>
      

      Video content is an integral part of social media. For the past several years, video has been taking social media by storm. Video marketing has become a crucial element for any good social media strategy, and an effective one. If you haven’t dipped your toes into the vast world of video marketing, there’s no better time to start. 

      Video creation and video editing can be a powerful addition to your arsenal. Many social media managers, marketers, and content creators find video editing to be quite intimidating and time consuming. It’s true, using some other techniques without guidance can lead to hours spent on a single clip. 

      But are you taking advantage of all the incredible video marketing tools available online right now? Video marketing tools nowadays have so many tips, tricks, and shortcuts to help make the process accessible for workers of all skill levels. Anyone can make a sleek, professional, social-ready video with just a few clicks! 

      Compare Video Promo Maker Tools

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      Become a Partner: if you are looking to partner with us click here.

      ---

      Top Video Marketing Tools to Promote Your Brand Online

      Whether you’re just now starting your first video, or you’re a longtime video creator, here are some of the best video marketing tools to better promote your brand online and grow your following.  

      Top

      video marketing tools

      2025

      1. Movavi

      

      The Movavi Video Editor Clips application works on both iOS and Android devices and, unlike many other mobile video editing options, it lets you crop videos for all types of social formats. In the Movavi free version, videos will be exported with a watermark. The premium version will start at $1.99 a month and that will remove the watermark and allow you to add custom logos, animated stickers, and other new features. 

      ---

      2. Promo.com

      

      Promo does exactly what it sounds like it does: make promotional marketing videos. This platform works directly with Facebook, Instagram, and YouTube. This online video platform can perform a bunch of basic video editing functions for free, and you can add licensed clip art, stock photos, music, and more. Like many platforms, Promo will also let you crop your video to whatever social network format you want. One of the biggest perks to Promo is their “swipe up” integration and their embedded links features, thanks to their official partnerships with social networks. Their premium plans start at $39.

      Ratings

      Features

      3.8

      Ease of Use

      4.4

      Support

      4.3

      Overall Score

      4.2

      Features & Pricing

      Brand Overlay

      Collaboration

      Media Library

      Social Sharing

      Supports HD Resolution

      Price on request

      Pros and Cons

      Intuitive and easy-to-use user interface

      Library with pre-loaded media

      Lots of flexible customization options

      App may lag sometimes

      * This article was originally published here

      The post 14 of the Best Video Marketing Tools to Promote Your Brand Online appeared first on OrderYourVideo.com.

      ]]> https://www.orderyourvideo.com/14-of-the-best-video-marketing-tools-to-promote-your-brand-online/feed/ 0 https://www.orderyourvideo.com/youtube-trends-to-fuel-your-content-strategy/ https://www.orderyourvideo.com/youtube-trends-to-fuel-your-content-strategy/#respond Mon, 03 Feb 2025 14:26:47 +0000 https://www.orderyourvideo.com/?p=9663 Where can you go to learn something new, be entertained and find neverending lo-fi music streams? YouTube, of course. If you haven’t put much thought into your YouTube marketing strategy, this is your sign to start. According to The 2024 Social Media Content Strategy Report, more than three-quarters (78%) of all social users have a YouTube profile. [...]

      The post YouTube trends to fuel your content strategy appeared first on OrderYourVideo.com.

      ]]>

      Where can you go to learn something new, be entertained and find neverending lo-fi music streams? YouTube, of course.

      If you haven’t put much thought into your YouTube marketing strategy, this is your sign to start. According to The 2024 Social Media Content Strategy Report, more than three-quarters (78%) of all social users have a YouTube profile. YouTube is also the leading platform for long-form video content (and has been since its launch in 2005).

      So, what was trending on YouTube in 2024? And how will the platform evolve in 2025? In this article, let’s dive into 13 current and emerging YouTube trends you need to know to fuel your video strategy.

      Current and emerging YouTube trends

      YouTube is a jewel in any digital marketer’s crown. But just like any platform, social media trends on YouTube come and go.

      The challenge lies in keeping track of what trending YouTube content is on the rise, what’s currently making waves and which trends are already on their way out.

      Use this list of 13 relevant YouTube trends to inspire your own content.

      Short-form video

      The ubiquity of vertical short-form video content on social media shows no signs of slowing down. According to The 2024 Content Benchmarks Report, 81% of consumers want to see more short-form brand videos.

      If you don’t binge-watch TikTok videos or Instagram Reels daily, you likely know someone who does. YouTube’s take on the format, YouTube Shorts, is becoming more popular by the day. The platform now gets an average of 70 billion views daily (up from 30 million in 2021).

      This mobile-first feature allows brands to reach new users, test different content styles and increase their following. YouTube also regularly releases new tools and features. One example is extending the duration limit for Shorts from 60 seconds to three minutes, giving marketers more creative freedom.

      Pro tip: Repurpose your TikTok or Instagram Reel content for YouTube Shorts. This is especially useful if you want to attract a global audience—40% of YouTube Shorts users aren’t on TikTok or Reels. Just remove any platform watermarks first.

      We love how beverage brand Liquid Death uses YouTube Shorts to create high-energy, entertaining content that aligns with their rebellious brand. They use a strong visual hook, quick edits and a unique subject to keep their audience engaged. In the video, YouTuber and vlogger Airrack flies Liquid Death’s fighter jet and plays a game of “Try not to blackout.” The rest of the video shows Airrack and his friends trying to withstand the G-force, to hilarious results.

      

      Live videos

      Live video isn’t new, but it’s also not out. A Statista survey found that a quarter (25%) of US adults watch live stream video several times a day. That’s a lot of time to make an impression.

      YouTube has piloted some exciting new livestream tools. Watch With is a new tool that allows creators to provide live commentary, analysis and real-time reactions to games and events.

      Their Multiview feature lets viewers watch up to four live programs simultaneously without switching between channels. The Coachella Music Festival used this feature to create a “first of its kind” viewing experience. Fans could watch performances from four of Coachella’s six stages at once and select audio from one stage at a time.

      

      Social commerce

      Social commerce functionality has been a major focus for many top platforms over the last few years. Experts predict that by the end of the year, there will be 110.4 million U.S. social media shoppers, nearly half of all social media users.

      YouTube is no exception, with a full suite of shopping features, like the ability to tag and highlight products in videos and live streams. Newer features include Shopping Collections, which lets creators curate products around themes or topics. The Affiliate Hub is another addition, designed to connect creators with brands for affiliate marketing partnerships.

      Activewear brand Popflex’s YouTube Shorts are a masterclass in social commerce. In this video, founder Cassie Ho shares a humorous yet informative behind-the-scenes look at how a new product—a low-rise running short—came to be. She shows the design process, highlights key benefits and features and offers a quick styling tip. While the product is tagged in the video, it doesn’t feel overly promotional, thanks to the value Cassie delivers.

      

      Creator-led content

      The creator economy is more than just a buzzword in the industry. Consumers trust creator-led content more than brand-created content. Creators humanize brands and offer an authentic voice.

      Good creators understand and connect with their audiences, which, in turn, makes those viewers trust them. According to The 2024 Influencer Marketing Report, nearly half (49%) of all consumers make daily, weekly or monthly purchases because of influencer posts.

      Clothing brand REVOLVE pairs two popular influencers together—Vinnie Hacker and stylist Jason Bolden—with the latter offering fashion tips to the former. The video integrates the clothing very naturally while showing off their personalities.

      

      Brand storytelling

      Consumers love stories. Brands that use storytelling well connect with their audiences around shared values and experiences and convey authenticity.

      One of the best ways to ensure your brand storytelling hits the mark is to leverage voice-of-customer feedback. Use social listening tools to track rapidly shifting consumer expectations and preferences. This will help your brand stand out in your industry.

      Outdoor activewear brand The North Face takes brand storytelling to new heights by sharing short documentaries featuring athletes snowboarding, climbing and various other outdoor sports. YouTube’s long-form horizontal video format works perfectly to show off the cinematic nature of these videos.

      

      Gaming and community content

      Live streaming video games is an interactive, fun way to build community and loyalty first while promoting your brand and products in the background.

      Even if you’re not a gaming brand, there’s a lot to learn from the popularity of this content. To get inspired, look at creators like Kelsey Impicciche, who has grown and cultivated a community of nearly a million YouTube subscribers who watch her play The Sims 4 and other games.

      She engages her audience with unique challenges and series like her “100 Baby Challenge.” Kelsey also has a secondary channel where she posts unedited live streams—a great way to repurpose content with minimal effort. Lastly, she uses Shorts to post more digestible content, such as clips from her gaming videos or funny life updates, and Posts for important announcements, like merch drops or changes to her uploading schedule.

      

      Relaxing or comforting content

      Many of us have leaned hard into comfort content to relax and take our minds off things.

      This phenomenon is also true on YouTube. People turn to the platform for videos that help them relax or feel comforted. A 2024 survey found that 39% of Gen Z respondents consider YouTube more relaxing than traditional TV, streaming platforms and movies.

      Whether this means you’re watching a day-in-the-life vlog while making breakfast or have an ambient Lofi Girl video on while working from home, this trending YouTube content can help us all decompress from the stress of daily life.

      Some YouTube creators have made it their brand. Kennedy (aka Cozy K) bills herself as a comfort creator, regularly posting vlogs or body-doubling videos of her reading or cleaning.

      

      YouTube for the TV

      In contrast to YouTube TV, the subscription service that offers live TV viewing across 85 channels on desktop, mobile and smart TVs, the YouTube TV app enables users to watch YouTube on their TV.

      Viewers watch a billion hours of YouTube content on television daily. On top of this, the watch time for sports content on TV has grown over 30% year over year as YouTube is now a one-stop shop for clips, highlights and post-game interviews.

      To make the most of this viewing format, take the time to get to know your TV audience. Understand how your content performs by looking at metrics like TV watch time, views, average view duration and new subscribers from TV.

      Also make your content as ‘TV-like’ as possible by upping the production value and leaning into episodic content. For example, furniture company Wayfair created “Iconic Objects”, a series that explores the unique backstories of popular objects in home design.

      In the episode below, host Becky Lynn, a YouTuber and interior designer, explores the history of the Crock Pot (and how the TV show “This Is Us” almost ruined its reputation).

      

      Cross-platform storytelling and multiformat content

      The content you create for longer horizontal and shorter vertical YouTube videos doesn’t have to be mutually exclusive. Short-form, vertical video is popular right now but that doesn’t mean horizontal video is dead. 96% of Gen Zers in the U.S. say they watch both short-form and long-form videos on YouTube.

      Additionally, short-form video is no longer just for mobile audiences. Last year, views of YouTube Shorts on connected TVs in the U.S. grew by more than 75%.

      In short, to maximize your reach, you need to tell stories across multiple formats. If you have a longer YouTube video you want to drive people to, create unique, bite-sized YouTube Shorts to promote it.

      Lean into the nuances of each content style. Use Shorts to capitalize on viral trends or share quick tips. Create longer videos for more research-heavy, nuanced topics.

      Fitness creator Taliyah Joelle is an excellent example of this multi-format approach. Her longer videos are primarily vlogs or educational how-to guides, whereas her Shorts are quick, digestible #GRWMs (Get Ready With Me) and workouts. She repurposes clips from her longer videos into Shorts to maximize her long-form content.

      

      

      The new meme content

      Trending sounds and videos from short-form video platforms have created a new way to meme.

      As these platforms have evolved, so has their meme content. While lip-syncing to viral sounds is still prevalent, 2024’s most popular trends were more conceptual.

      For example, the “suspect running challenge” or the “we listen, and we don’t judge” trend gave users a framework for humorously roasting a loved one or confessing something harmless (in theory).

      However, the “Gen Z marketing script” trend was fun and simple for unexpected brands to take part in. Case in point: the National Oceanography Centre. The organization used the trend to highlight the centre’s key features in a funny and digestible way.

      

      Pro tip: Some YouTube trends are evergreen. Some come and go. In addition to jumping on trending memes and audio, keep track of YouTube trending content and think about adapting those topics into stories that make sense for your brand to tell.

      Explainers and video essays

      Even in a social media landscape dominated by short, digestible content, many users come to YouTube for fun and helpful insights. The 2024 Social Media Content Strategy Report found that 66% of social users find edutainment to be the most engaging brand content, even more than skits, memes or serialized formats.

      Notably, younger audiences love to watch deep-dive videos that offer more nuanced insights or thorough explanations around a particular topic. According to Google research, nearly three-quarters (74%) of Gen Z respondents said they often spend more time watching content that discusses or unpacks something than the thing itself (for example, a movie trailer, a new music video or a significant cultural event).

      GRMNT is a company that offers made-to-order clothing and fashion design courses. It uses YouTube to share masterclass videos and explainers investigating the rise (and sometimes fall) of popular fashion houses like Burberry or Yeezy.

      

      Reaction and commentary videos

      Reaction and commentary videos have grown into their own content genre, spanning numerous subcategories—from reality TV recaps to album first listens.

      Their popularity is undeniable. A Google survey found that 64% of people feel watching events like the Oscars or the Grammys feels incomplete without reactions, commentary and related content. Furthermore, 60% said they would rather watch creators break down a major event than watch the event itself.

      Netflix created a reaction series with drag queens Trixie and Katya, “I Like to Watch.” In the series, they watch popular Netflix movies and shows and share their unfiltered takes. The series is successful because Netflix allows Trixie and Katya to be themselves. They share honest opinions—even when those opinions are negative.

      

      This authenticity helps Netflix build trust with its audience. It also positions the company as a fun, self-aware brand that doesn’t take itself too seriously.

      Video podcasts

      No longer an audio-only medium, more people are listening and watching podcasts on YouTube. In 2024, users watched over 400 million hours of podcasts monthly—and that’s just on televisions. YouTube is a great platform for discovery. According to a Cumulus Report, 84% of surveyed Gen Z monthly podcast listeners in the US have found a podcast on YouTube.

      When users create a podcast on YouTube, they have access to many features to help promote their show, such as inclusion in the YouTube Music app and eligibility to be featured on YouTube’s dedicated podcast page.

      Google data analysis found that podcasts with video—particularly those featuring hosts on camera—perform better than podcasts with static visuals. Shorter clips from the podcast can also be repurposed as YouTube Shorts to boost reach.

      “Why Won’t You Date Me” is a long-running podcast by comedian Nicole Byer. Uploading video episodes to YouTube adds a new layer to the show’s storytelling and humor.

      In the episode below, the set is decorated with Sonic the Hedgehog memorabilia to honor the guest, actor Ben Schwartz, who voices Sonic in the movies. Nicole even wears a Sonic costume, making the visual experience as entertaining as the conversation.

      

      How YouTube search trends can enhance your content

      Does creating impactful YouTube content strategy feel like a guessing game? It doesn’t have to be. YouTube search trends reveal what viewers are actively looking for. Brands and marketers can use this data to create videos they know their audience will love—before they even ask for it.

      For example, if you’re a social marketer for a food brand and see that “meal prep ideas” are trending, you could post a meal prep recipe video featuring your product.

      YouTube is also the world’s second-largest search engine, powered by Google. Optimizing your content for YouTube search makes it more discoverable both on the platform and beyond, boosting your reach and streamlining content planning.

      Here are a few popular ways to tap into YouTube search trends.

      Sprout’s YouTube Listening

      With Sprout’s YouTube Listening tool, brands can tune into exactly what their audience cares about most. Use it to uncover trending topics and hashtags, understand audience demographics and preferences, and identify relevant thought leaders and influencers.

      YouTube’s Trending page

      * This article was originally published here

      The post YouTube trends to fuel your content strategy appeared first on OrderYourVideo.com.

      ]]> https://www.orderyourvideo.com/youtube-trends-to-fuel-your-content-strategy/feed/ 0 https://www.orderyourvideo.com/how-to-use-scenario-based-learning-to-train-your-sales-team/ https://www.orderyourvideo.com/how-to-use-scenario-based-learning-to-train-your-sales-team/#respond Mon, 27 Jan 2025 14:29:47 +0000 https://www.orderyourvideo.com/?p=9660 Transform Sales Training Through Interactive Scenario-Based Learning eBooks and articles won’t help you master a job alone. Some jobs, like sales training and marketing, require real-life experience and exposure to different situations. For instance, it could be training your teams for a new product or guiding the customers through the sales journey. 88% of managers [...]

      The post How to Use Scenario-Based Learning to Train Your Sales Team? appeared first on OrderYourVideo.com.

      ]]> Transform Sales Training Through Interactive Scenario-Based Learning

  

  eBooks and articles won’t help you master a job alone. Some jobs, like sales training and marketing, require real-life experience and exposure to different situations. For instance, it could be training your teams for a new product or guiding the customers through the sales journey.

  88% of managers who underwent such training saw improvements in decision-making, while 90% of them reported improved collaboration ability. 

  Every use case is unique and, hence, requires a different approach to catering to customer demands. This is where scenario-based learning can be very helpful for sales teams. 

  Now, what is scenario-based learning, and how does it help the sales team in polishing their skills? Read this guide as we talk about scenario-based learning, its benefits, use cases, and real-life examples. 

  What is Scenario-based Learning? 

  Scenario-based learning is a strategy that offers a video-based module through a storyline, which helps them with critical learning, decision-making, and problem-solving skills. It is the most useful strategy for sales teams that want to acquaint their employees with different types of scenarios and customer queries. 

  Companies use scenario-based learning to train employees of different tiers, from leadership to tech and sales. 

  Here’s an example of Scenario-based learning: 

  “A company wants to train its customer service employees in a situation where the customer requests a new feature, which a competitor provides. Team leaders can create a video module to train their employees on this specific scenario and boost their skills.” 

  

  Why Scenario-based Learning Works for Sales Training?

  Scenario-based learning is effective team skill training that allows sales teams to replicate and relate to real-world examples and how they will react to the situation. Here’s why SBL works for the sales teams: 

  Offers quick & effective learning  

  Practical scenarios and relatable characters offer learners an effective learning experience and situations that they can grasp. These interactive scenarios motivate learners to perform actions and solve problems. Sales teams can discuss these situations and offer solutions that help them enhance their skills. 

  Enhances problem-solving & decision making 

  Exposing your employees to different scenarios that they may often encounter with customers can enhance their decision-making and problem-solving skills. There is no definite solution to a problem. Hence, companies must train their employees with different solutions for a scenario. 

  Improves collaboration 

  Most sales teams are tied together and often tasked with group activities. Scenario-based learning encourages brainstorming and group discussions by offering different perspectives on different situations. This leads to enhanced employee retention and strong team building.  

  Personalized learning 

  Scenario-based learning is a flexible training approach that can be customized to an industry or organization’s needs. This offers more personalized learning for employees, enhancing the training outcomes. Personalized learning shortens the training period and allows trainees to face real-world customers. 

  What are the Different Types of Scenarios?

  Organizations use various types of scenarios in their learning modules so that employees can adapt to them. (You never know what may come.) 

  Different types of scenarios based learning include: 

  Problem-solving scenarios 

  This type of scenario helps learners analyze the situation, diagnose the problem, and find possible solutions. It works best for situations involving client and stakeholder interactions and their dissatisfaction. Most problem-solving courses have a set of questions from which users can select an answer and receive feedback from the top leadership. 

  Example: A company witnesses a decline in sales and higher churn rates. Customer service teams and sales teams can be trained, posing this situation and how it can be resolved. 

  Critical-thinking scenarios 

  Critical thinking scenarios encourage team members to evaluate information, make arguments, and use different perspectives to reach a conclusion. The learners are presented with ‘why’ and ‘what-if’ situations to create conclusions. 

  Example: Say, a sales manager is trained to achieve targets. They may use critical thinking scenarios to improve interaction with the stakeholders and leaders with logical arguments and rational conclusions. 

  Decision-making scenarios 

  In decision-making scenarios, team members are presented with different choices and must decide which path to take. Each choice often has different consequences, helping team members consider the outcomes of their actions.

  Example: A customer requests a refund just outside the standard return period. The team member must choose between enforcing the policy, offering a partial refund, or giving an exception, weighing the impact on customer loyalty, policy integrity, and future business.

  How to Create Engaging Scenario-Based Videos with Hippo Video?

  Viewers retain 95% of a video’s message compared to 10% when reading the text version. For scenario-based learning, the video should capture the learner’s interest in a way that relates to their situations. 

  Creating a scenario-based tutorial video shouldn’t merely involve using disoriented animated objects with a computerized voiceover. Instead, it should depict the moving characters and represent situations more realistically with a humanistic voiceover. 

  If you’re looking to create a more realistic and engaging training module, that’s when AI video maker like Hippo Video shine. 

  Hippo is an AI-powered video maker that lets you create realistic videos aligned with your industry. With a simple prompt, you can create scenario-based learning videos for employees.

  Later, you can customize these videos for each team member by adding their name, role, or specific challenges.

  Its pre-made templates and lifelike avatars bring your scenarios to life with gestures, expressions, and realistic voices.  You can even customize video backgrounds, adjust to video accents, and establish an emotional connection with the learners. 

  Best Practices to Create Interactive Scenario-based Learning: 

  To create interactive scenario videos, it is important to stick to certain best practices: 

  1. Identify your audience’s learning objectives: Identify their roles, skill levels, and knowledge gaps. Define specific, measurable objectives that align with what they need to accomplish or improve in their roles. 
  2. Design realistic scenarios: Create scenarios that closely mirror real-life situations the learners may encounter. Leverage the Hippo’s AI prompts to create scenarios that align with your training needs. 
  3. Use interactive elements: Use interactive elements such as realistic characters, branching decisions, and storylines. You can also add interactive quizzes and polls within the video to test your team’s knowledge and keep them engaged. 
  4. Focus on personalization: Personalize the training videos to gauge learners’ interest and address them by their name or role. 
  5. Collaborate with the trainees: After each session, interact with the trainees and gather their feedback on these training videos. Use a form to collect feedback and what can be improved in the future. 

  Conclusion 

  Scenario-based learning enhances corporate training by offering engaging and interactive elements to the learners. With Hippo video, these videos can be customized to tailor to specific businesses and use cases. 

  The platform uses Gen AI to enhance video creation and create a learning environment that hones critical thinking and decision-making skills. Scenario-based learning emerges as one of the most powerful strategies for improving team performance and ROI in the long term. 

  Further, Hippo video integrates with a stack of tools, including CRM tools, sales software, marketing and sales enablement tools. Start with Hippo video for free and create interactive videos in multiple languages.

  * This article was originally published here

  The post How to Use Scenario-Based Learning to Train Your Sales Team? appeared first on OrderYourVideo.com.

  ]]> https://www.orderyourvideo.com/how-to-use-scenario-based-learning-to-train-your-sales-team/feed/ 0 https://www.orderyourvideo.com/how-to-unlock-your-creative-potential-to-revamp-your-video-strategy/ https://www.orderyourvideo.com/how-to-unlock-your-creative-potential-to-revamp-your-video-strategy/#respond Mon, 20 Jan 2025 14:23:53 +0000 https://www.orderyourvideo.com/?p=9657 Creative fatigue is a common challenge for both brands and the agencies that support them. With the demand for fresh and engaging content year-round, it’s easy to hit a creative block and struggle to produce something new and impactful. In this post, we’ll explore strategies to overcome this creative drought, with a focus on how [...]

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  Creative fatigue is a common challenge for both brands and the agencies that support them. With the demand for fresh and engaging content year-round, it’s easy to hit a creative block and struggle to produce something new and impactful. In this post, we’ll explore strategies to overcome this creative drought, with a focus on how partnering with a professional video production company can reignite your content ideas and keep your creative momentum going.

  But first, let’s discuss some things you can do on your own.

  Get Back to Basics

  Getting back to the basics every now and again will help keep your feet on the ground and keep your mind focused on what you need to achieve.

  Take a step back from the creative elements themselves and consider why you are creating video content for your brand in the first place. Brainstorm ideas and keywords about your brand and see where the thought process takes you. Think about your product or service, the target audience you’re trying to reach, and what you are looking to achieve by creating the type of video content that you do.

  Find existing content that you’re proud of and works well. Rewatch this old content and consider why you are proud of it and why it works well. Consider repurposing some of this old content into something new, but if there’s anything you would do differently now, use that as inspiration for your next video.

  Research Your Competitors’ Content

  Competitors can be more than just a thorn in your side. If you’re struggling for inspiration, take the time to research the kind of video content that your competitors are creating, and find out what’s working well for their audience.

  Knowing who your competitors are and following the content that they’re creating can give you a new insight into what is working well in your industry. For all you know, your competitors could be creating video content targeted at a sector you haven’t considered, or they may have come up with a novel way of presenting themselves that their audience loves.

  That’s not to say that you should replicate what your competitors do, but watching their content can set the creative cogs turning again. It may even bring forth ideas you never would have considered otherwise.

  Now let’s discuss the value that partnering with a long-term video vendor can do for sparking your creativity.

  Reconnect With Your Audience

  Reconnecting with your audience is key to reigniting your creativity, and a professional video production partner can make this process even more effective. Over time, as they gain a deeper understanding of your audience’s preferences, they’ll be able to anticipate what resonates best with them. Their expertise allows them to craft content that speaks directly to your target audience, leveraging insights from previous campaigns and metrics to ensure each new piece of content hits the mark. Whether it’s conducting surveys, interviews, or analyzing past performance, a video production partner can take the lead in creating strategies that realign your content with your audience’s evolving expectations.

  Use Deadlines and Limits

  Deadlines and limits can be powerful tools for breaking through creative block, and a professional video production partner can help you manage these constraints effectively. They’ll not only set realistic deadlines but also ensure that the creative process remains focused and productive. With their experience, they know how to balance creativity with efficiency, helping you avoid the overwhelm that comes with limitless possibilities. By working closely with you, a production partner will create clear expectations and provide the structure needed to deliver high-quality content on time, every time.

  Conclusion

  While there’s plenty you can do on your own to combat creative fatigue, don’t hesitate to invest some of your brand’s budget in mitigating this risk long-term. A trusted video production partner can be invaluable in helping you maintain fresh, engaging content that resonates with your audience. At Lemonlight, we’ve produced over 25,000 videos for brands and agencies across every industry, and unlike many production companies, we offer a dedicated in-house creative strategy team. We’re here to fill in the gaps whenever you need, providing the support and expertise to keep your content strategy strong, consistent, and impactful. Give us a call and let’s discuss your next video project!

  * This article was originally published here

  The post How to Unlock Your Creative Potential to Revamp Your Video Strategy appeared first on OrderYourVideo.com.

  ]]> https://www.orderyourvideo.com/how-to-unlock-your-creative-potential-to-revamp-your-video-strategy/feed/ 0 https://www.orderyourvideo.com/animation-explainer-video-production-an-ultimate-guide-2025-edition/ https://www.orderyourvideo.com/animation-explainer-video-production-an-ultimate-guide-2025-edition/#respond Mon, 13 Jan 2025 14:44:46 +0000 https://www.orderyourvideo.com/?p=9654 Explainer Videos are useful for a top-of-the-funnel for Attract and Educate Duration should be around 90 seconds Think of it as your sales pitch, so try to answer user’s all apprehensions If you have a new concept/ idea which needs to be presented to its prospective users in an interesting manner then nothing works better [...]

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  • Explainer Videos are useful for a top-of-the-funnel for Attract and Educate
  • Duration should be around 90 seconds
  • Think of it as your sales pitch, so try to answer user’s all apprehensions

  If you have a new concept/ idea which needs to be presented to its prospective users in an interesting manner then nothing works better than an animated explainer video.

  For example – Squatty Potty created an explainer video and got 31m views so far 

  Squatty Potty helps its users in correcting their pooping posture. And then created a simple explainer video to convey this ‘not so simple’ solution.

  In order to simplify Animation Explainer Videos for Organizations, we have created this ultimate guide to answer all your questions 

  Check out – Top 25 Global Video Marketing Disruptors

  What is the Animation Explainer Video making process?

  Step 1: Scriptwriting for Animation Videos 

  Concept/ Script is the king in any video. 

  So we should not take this lightly and spend a good amount of time writing a good script.

  A good script is one that can convey your value proposition effectively to your target audience and invoke an emotional response to buy/ try your product.

  Important Tip:

  Step 2: Animation Video Production

  Once the script is finalized, it goes into production where explainer video creator creates animations/ graphics and adds the voice over. 

  Step 3: Feedback incorporation

  Once the first draft is done, we have the chance to check the audio-visual format of the text content we wrote. We can give our feedback and suggest changes to the producer. 

  The animated explainer video company would then make these changes and send you the revised drafts. Once all the changes are incorporated, your final video is ready. 

  What is the cost of creating an animated explainer video?

  In order to understand the cost, let’s first understand the elements that contribute to an explainer video cost:

  • Duration of Animation
  • Types of animation 
  • Amount of customization or tool-based
  • Voice over quality

  Based on the above parameters, an animation video could cost $300 to $1800 for 60 seconds.

  Things we should figure out as a brand from a video marketing perspective 

  • What one thing we want our audience to remember after they watch the video
  • What exact action do you want our audience to take after they watch the video 
  • What are the apprehensions of your Target Audience about using your product?

  What qualities to look for in an Explainer video production house or agency?

  Creative Scriptwriting – 

  Video is a creative audio-video content and the main reason we outsource this service is because of Creativity hence it should be the biggest filter. You can check the animation video production company’s previous work to gauge that or ask for a concept note.

  Price – 

  This is obviously an important factor and as usual a tricky one. Too high would not be good for your pocket and too low might not fulfill your video creation agenda.

  Professional Project Management – 

  This is the most underrated factor while selecting an explainer video maker but we realise once we go through the first process.

  By professionalism, we mean – delivering on time and delivering the same quality which was promised.

  Many times companies make the mistake of going for the low animated video cost option and start suffering because of an unprofessional attitude of the animation video production house. Delivering on time, quality promised and proper communication are the criteria not to be taken lightly.

  Video Marketing and Distribution Knowledge –

  Video marketing doesn’t just end with the creation of the video. Actually, it starts with it.

  And as a business, we want this video content to give us the desired results. For this, the video needs to be distributed/ promoted/ marketed well enough. We can always ask for some ideas from an animated explainer video production company.

  Bonus Tip:

  Here are the Top 40 Video Production Companies in India

  Explainer Video Marketing and distribution checklist

  • Do YouTube SEO properly – Just do not publish it on YouTube. 
  • Link it in your email signature – You are sending emails to so many people. So why not use that as a distribution medium for your video?
  • Share on all social media channels with proper thumbnail, description, hashtags, etc. Adding it in the ‘Story’ will get some more eyeballs
  • Give the video an initial push by asking all your colleagues to share on their social media profiles. 
  • If you can find relevant and active Facebook and LinkedIn groups, you can share the video there as well.

  Visual memories are the strongest memories. Create such memory about your product/ company in user’s mind through a Video

  * This article was originally published here

  The post Animation Explainer Video Production – An Ultimate guide (2025 Edition) appeared first on OrderYourVideo.com.

  ]]> https://www.orderyourvideo.com/animation-explainer-video-production-an-ultimate-guide-2025-edition/feed/ 0 https://www.orderyourvideo.com/five-common-youtube-mistakes-and-how-to-avoid-them/ https://www.orderyourvideo.com/five-common-youtube-mistakes-and-how-to-avoid-them/#respond Mon, 06 Jan 2025 14:38:45 +0000 https://www.orderyourvideo.com/?p=9651 Are your YouTube ad campaigns getting the results you want? If not, they might be falling prey to some common pitfalls. After years of auditing YouTube ad campaigns, we’ve identified five recurring mistakes that can drain your budget, reduce engagement, and leave your target audience unimpressed. But don’t worry! With a few smart adjustments, you can [...]

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  Are your YouTube ad campaigns getting the results you want? If not, they might be falling prey to some common pitfalls. After years of auditing YouTube ad campaigns, we’ve identified five recurring mistakes that can drain your budget, reduce engagement, and leave your target audience unimpressed. But don’t worry! With a few smart adjustments, you can get your campaigns back on track.

   Click to download our useful eBook on YouTube Common Mistakes below.

  

   

   

  Here are five top mistakes you should look out for (with actionable tips to turn them around)…

   #1 Poor Targeting: Missing the Right Audience

   If you’re not zeroing in on the right audience, even the best video can flop. Weak targeting means your ad could be showing to viewers who aren’t remotely interested in your brand.

   Pro Tips to Sharpen Your Aim:

  Refine Audience Segmentation: Get specific with demographics, interests, and behaviours that match your ideal audience.

  Utilise In-Market Audiences: Target people actively searching for pro
  ducts or services like yours.

  Leverage Custom Intent Audiences: Target users based on their recent Google searches, capturing people actively seeking information.

  Exclude Irrelevant Viewers: Use negative keywords and exclude demographics that don’t align with your audience to avoid wasted views.

   

  #2 Weak Creative Content: Not Grabbing Attention

   A bland video won’t cut it on YouTube, where captivating content is king. Without eye-catching visuals or a compelling message, your ad risks being skipped in seconds.

   Pro Tips to Keep Viewers Hooked:

  • Nail the First Few Seconds: Capture attention quickly with a strong opening hook.
  • Use High-Quality Visuals: The more polished your video, the more likely viewers will stick around.
  • Craft a Clear, Persuasive Message: Make sure your message is laser-focused and easy to understand.

   We worked with Synergy Car Leasing to produce this attention-grabbing video, tailored for the interests and pain points of their target audience. We used motion graphics animation to dynamically illustrate this video’s message, along with a clear voiceover to convey the call-to-action.

  

   

  #3 Neglecting Calls-to-Action: Leaving Viewers Guessing

   What’s next for your viewers after watching your ad? If you don’t tell them, they’ll move on – leaving potential leads unconverted.

   Pro Tips to Boost Action:

  • Be Direct and Persuasive: Guide viewers with clear, compelling CTAs, both in your video and its description.
  • Prompt Immediate Action: Use action-oriented language, like ‘Learn More’, ‘Sign Up’, or ‘Shop Now’ to direct them immediately to the next step.

  Check out this social media video we produced for our client, Language Angels, which encourages viewers towards signing up for a free trial. Creating a clear visual and audio CTA was key to Language Angel’s successful campaign.

  

   

  #4 Inadequate Budget Management: Money Missed, Campaigns Limited

  A poorly managed budget can quickly lead to underwhelming results. It’s essential to keep a close eye on spending and allocate funds to ensure they’re effectively fueling your campaign.

   Pro Tips for Budget Smarts:

  Review and Adjust Regularly: Monitor campaign performance and make data-driven tweaks to maximise budget efficiency.

   Prioritise Top Performers: Allocate more budget to high-performing ads while experimenting with underperformers to see if tweaks can improve them.

    

  #5 Ignoring Performance Data: Missing the Mark

   In digital advertising, data is your best friend. If you’re not analysing your results, you’ll miss chances to refine and boost performance.

   Pro Tips to Stay Data-Savvy:

   Track Key Metrics: Regularly check view rates, click-through rates, and conversion rates to gauge effectiveness.

  A/B Test to Fine-Tune: Experiment with different versions of your ads to see what resonates best with your audience.

  Optimise Based on Insights: Use performance data to adjust and improve your campaigns for maximum ROI.

   

  By avoiding these common mistakes and implementing these tips, you’ll be on track to creating YouTube campaigns that engage your audience and deliver results.

  If you’re ready to enhance your campaign’s performance and achieve the improvements you’re aiming for, get in touch with our digital team for a free campaign audit and tailored expert advice.

  * This article was originally published here

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