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	<title>Original Signal - Transmitting Marketing</title>
	<link>http://marketing.originalsignal.com</link>
	<description>Orginal Signal aggregates the 15 most popular Marketing sites. The main purpose of the site is to provide 
a quick glance on what's happening without using your desktop/web RSS reader. New headlines (since your 
last cookied visit) come in pretty orange, visited ones are grey. All credits go to the authors of these weblogs. 
Without their hard work Original Signal would not exist. Original Signal was inspired by Popurls and the Web 2.0 Workgroup.</description>
	<pubDate>Sun, 19 Jul 2009 03:55:31 CEST</pubDate>
	<language>en</language>
	
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  <title>The emergence of 'Braided Journalism'</title>
  <link>http://feedproxy.google.com/~r/GlobalNeighbourhoods/~3/TorQcwoyBJQ/looking-for-examples-of-braided-journalism.html</link>
  <pubDate>Sun, 19 Jul 2009 00:36:42 CEST</pubDate>
  <guid isPermaLink="false">http://feedproxy.google.com/~r/GlobalNeighbourhoods/~3/TorQcwoyBJQ/looking-for-examples-of-braided-journalism.html</guid>
  <author />
  <content:encoded><![CDATA[
   As I've mentioned, my favorite Twitterville chapter is called "Braided Journalism." The chapter covers Twitter's role in Mumbai, Gaza, the Szechwan Earthquake, the landing of US Air Flight 1549 on the Hudson, the video recorded New Year's Day BART shooting and a good many other instances where citizen and traditional journalism have converged in social media spaces.The book was locked up on June 12, the day of the Iran Elections, an incident which showed how fast new events eclipse the old in this category. The concluding point of the chapter is that traditional and citizen journalism are converging. "We have become the feet on the streets of the world when news breaks," I wrote. Yet, most reasonable people realize the world will not be a better place, if the discipline, ethics and professionalism of traditional media disappears. I may no longer see a purpose for a daily newspaper delivered to my door by a fossil burning vehicle, but I most certainly see a value for the New York Times and its long-established standards for excellence. I look at the former Christian Science Monitor, whose slow death as a tangible newspaper was followed by the welcomed excellence of the CSMonitor.com which has risen like a phoenix from the newspaper's ashes.This thing that I call braided journalism seems to be emerging everywhere in a variety of forms styles and focuses. One of my favorites has little to do with events of the scope and importance of say Iran or Mumbai. Take for example, girl's basketball. A former NBA sports reporter grew passionate about his sport finding it less tainted than even boys sports. So he started a blog site called Hoopgurlz as a citizen journalism project. He got some sponsorship and then ESPN acquired it where it is now flourishing as is he, I assume.Some laid off Baltimore Sun reporters regrouped and started BaltimoreBrew, a sponsored blog dedicated to "stirring up news and views," and has started getting sponsorship to allow them to do work the Baltimore Sun apparently can no longer afford to do. On a global level, ProPublica, established in part by ex-LA Times reporters is a volunteer network of investigative reporters who were concerned that the kind of digging that made journalism different and superior to the fluff that fills so many surviving news columns, was becoming a luxury during tough economic times. There news is often the stuff the Pulitzers should be made of such as their recent look at nurses whose criminal records go undetected.The NY Times, has taken a different route and weaves the locals on the street with pro journalists with something called "The Local." It is breaking new ground with a braided journalism experiment covering two largely ignored Brooklyn neighborhoods, giving the type of hometown, dig-under-the-fingernails coverage he every community deserves.I could not go very far in any direction related to braided journalism, without stumbling across the Miami-based Knight Foundation, a non-profit dedicated to the betterment of journalism, started in 1950 with some of the considerable profits gleaned by the formerly venerable Knight-Ridder newspaper empire. Since 1950, the Knight Foundation, "dedicated to excellence in journalism," has helped in the education of over 100,000 journalists and has contributed north of $1 billion toward the betterment of information quality at the community level. In recent years more and more of Knight's efforts have gone toward projects that are based online. There's little doubt their efforts will change. They seem to be in a catbird position for the emergence of a new generation of Web-based media that will incorporate new media with time-established ethics and practices.This is an area of emerging interest to me, and I think importance to how people will get their information in the coming decades. I will revisit some of the organizations mentioned here and I would love to hear from you if you can point to evidence of convergence between traditional and citizen journalism in social media venues.I am always on the outlook for a next book possibility and Braided Journalism is among those that captures my personal passion. Bt whether it becomes a book or not, depends on what I find and to an almost equal degree, what people tell me here and on Twitter.  ]]></content:encoded>
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  <title>Mentos Isn't The Only Thing That Makes Soft Drinks Explode</title>
  <link>http://feedproxy.google.com/~r/adrants/~3/o6hUMfCfX3Y/mentos-isnt-the-only-thing-that-makes.php</link>
  <pubDate>Sun, 19 Jul 2009 00:06:39 CEST</pubDate>
  <guid isPermaLink="false">http://feedproxy.google.com/~r/adrants/~3/o6hUMfCfX3Y/mentos-isnt-the-only-thing-that-makes.php</guid>
  <author />
  <content:encoded><![CDATA[
  Apparently this Sprite commercial was banned in Germany though it's listed as spec work on YouTube.  ]]></content:encoded>
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  <title>Is there a trend back to blogging? How will it impact Twitter?</title>
  <link>http://feedproxy.google.com/~r/GlobalNeighbourhoods/~3/pbsOr2ha2yY/is-there-a-trend-back-to-blogging-how-will-it-impact-twitter.html</link>
  <pubDate>Sat, 18 Jul 2009 19:36:48 CEST</pubDate>
  <guid isPermaLink="false">http://feedproxy.google.com/~r/GlobalNeighbourhoods/~3/pbsOr2ha2yY/is-there-a-trend-back-to-blogging-how-will-it-impact-twitter.html</guid>
  <author />
  <content:encoded><![CDATA[
                        .So, is this a trend? Will there be a sudden resurgence of blogging?  Will Scoble and I and Liza be part of an long parade of recovering Tweeters who abandon tweeting and return to the long view of the blogosphere?Well, I do think that blogging is about to enjoy a long steady resurgence. There is a need for the magazine writing style of blogging. But I do not believe it will be at the expense of Twitter and Friendfeed. In fact, social media tools work best when used with combinations of other social media tools including YouTube and podcasting.When something new is introduced, it goes through a high-visibility fad period in its evolution. This has been true long before social media--with almost any innovation. When the fad dies, there is usually a sharp taper off for a while, which usually is followed, by a long, steady, less-hyped resurgence.Blogging is well past its fad level and now the return to it--if there really is a return emerging--well be longer and steadier and less hyped. There will come a time when people will tire about speaking about Twitter, just like has happened with blogs, email, television, telephones, and trains for that matter.But the products have endured and remain useful. I do not think the return to blogging will impact Twitter very much at all. I think that Twitter will continue o evolve rapidly and relentlessly for years to come. But at some point people will just use it, like they use email. I think that's what starting to happen with blogs. I thinks that's eventually wat will happen with Twitter.  ]]></content:encoded>
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  <title>The law of the little shovel</title>
  <link>http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/7e6iDqOUfC4/the-law-of-the-little-shovel.html</link>
  <pubDate>Sat, 18 Jul 2009 13:06:50 CEST</pubDate>
  <guid isPermaLink="false">http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/7e6iDqOUfC4/the-law-of-the-little-shovel.html</guid>
  <author />
  <content:encoded><![CDATA[
  If you want to dig a big hole, you need to stay in one place.If you walk around town with a little shovel, you'll just end up digging thousands of little holes, not one big one.Call on one person ten times and you might make the sale. Call on ten people once each and you will likely get ten rejections.The important thing to remember is that separate events are often separate. If you use the same ineffective approach on one thousand people, it's not going to start working better just because you use it more often.Connected events, on the other hand, often benefit from frequency and trust. Which leads to two viable strategies:1. If you can stay still, stay still. Earn the trust, earn the sale by repeatedly demonstrating value and authority.2. If you can't stay still, get a bigger shovel. Your marketing and your sales pitch has to be so refined and focused that it works the first time, because you don't get a second time.        ]]></content:encoded>
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  <title>Ad interns begging for Little Debbie muffins</title>
  <link>http://adweek.blogs.com/adfreak/2009/07/ad-interns-begging-for-little-debbie-muffins.html</link>
  <pubDate>Sat, 18 Jul 2009 11:36:58 CEST</pubDate>
  <guid isPermaLink="false">http://adweek.blogs.com/adfreak/2009/07/ad-interns-begging-for-little-debbie-muffins.html</guid>
  <author />
  <content:encoded><![CDATA[
  Little Debbie has an initiative going called InternHero, in which they're sending out muffins to interns nationwide who aren't too proud to beg.  ]]></content:encoded>
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  <title>New Starburst spot has a few wee problems</title>
  <link>http://adweek.blogs.com/adfreak/2009/07/new-starburst-spot-has-a-few-wee-problems.html</link>
  <pubDate>Sat, 18 Jul 2009 11:36:58 CEST</pubDate>
  <guid isPermaLink="false">http://adweek.blogs.com/adfreak/2009/07/new-starburst-spot-has-a-few-wee-problems.html</guid>
  <author />
  <content:encoded><![CDATA[
  I'm having trouble figuring out what's contradictory about a Scottish Korean. That's more of an odd pairing.  ]]></content:encoded>
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  <title>Kid takes one for the team in dog-waste ads</title>
  <link>http://adweek.blogs.com/adfreak/2009/07/kid-takes-one-for-the-team-in-dogwaste-ads.html</link>
  <pubDate>Sat, 18 Jul 2009 11:36:58 CEST</pubDate>
  <guid isPermaLink="false">http://adweek.blogs.com/adfreak/2009/07/kid-takes-one-for-the-team-in-dogwaste-ads.html</guid>
  <author />
  <content:encoded><![CDATA[
  A town in England is declaring victory over dog poop after launching a poster campaign that depicts children eating it.  ]]></content:encoded>
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  <title>This year's desktop-computing blockbuster</title>
  <link>http://adweek.blogs.com/adfreak/2009/07/this-years-desktopcomputing-blockbuster.html</link>
  <pubDate>Sat, 18 Jul 2009 11:36:58 CEST</pubDate>
  <guid isPermaLink="false">http://adweek.blogs.com/adfreak/2009/07/this-years-desktopcomputing-blockbuster.html</guid>
  <author />
  <content:encoded><![CDATA[
  Traffik and Microsoft have finally released the full trailer for "Office 2010: The Movie," and it is awesome.  ]]></content:encoded>
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  <title>Marine mammals always up for a little game</title>
  <link>http://adweek.blogs.com/adfreak/2009/07/marine-mammals-always-up-for-a-little-game.html</link>
  <pubDate>Sat, 18 Jul 2009 11:36:58 CEST</pubDate>
  <guid isPermaLink="false">http://adweek.blogs.com/adfreak/2009/07/marine-mammals-always-up-for-a-little-game.html</guid>
  <author />
  <content:encoded><![CDATA[
  Mullen's "Let's play" campaign for the New England Aquarium succeeds by subtly fusing the human world with the playful activities of marine mammals.  ]]></content:encoded>
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  <title>Online-poker body spray is for winners only</title>
  <link>http://adweek.blogs.com/adfreak/2009/07/onlinepoker-body-spray-is-for-winners-only.html</link>
  <pubDate>Sat, 18 Jul 2009 11:36:58 CEST</pubDate>
  <guid isPermaLink="false">http://adweek.blogs.com/adfreak/2009/07/onlinepoker-body-spray-is-for-winners-only.html</guid>
  <author />
  <content:encoded><![CDATA[
  This fake-product spot from the very real Paddy Power Poker Pro doesn't make a lick of sense.  ]]></content:encoded>
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  <title>WebVet, for when your animal is pissing fire</title>
  <link>http://adweek.blogs.com/adfreak/2009/07/webvet-for-when-your-animal-is-pissing-fire.html</link>
  <pubDate>Sat, 18 Jul 2009 11:36:58 CEST</pubDate>
  <guid isPermaLink="false">http://adweek.blogs.com/adfreak/2009/07/webvet-for-when-your-animal-is-pissing-fire.html</guid>
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  <content:encoded><![CDATA[
  Are your dog's insides so ravaged that he becomes a living flamethrower when he urinates? Don't worry!  ]]></content:encoded>
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  <title>Wieden's Neil Christie smells another rip-off</title>
  <link>http://adweek.blogs.com/adfreak/2009/07/wiedens-neil-christie-smells-another-ripoff.html</link>
  <pubDate>Sat, 18 Jul 2009 11:36:58 CEST</pubDate>
  <guid isPermaLink="false">http://adweek.blogs.com/adfreak/2009/07/wiedens-neil-christie-smells-another-ripoff.html</guid>
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  <content:encoded><![CDATA[
  Christie sees eerie similarities between a new print ad for Sure deodorant and Wieden's recent work for Nike Rugby.  ]]></content:encoded>
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  <title>Jackson hair-on-fire footage finally unveiled</title>
  <link>http://adweek.blogs.com/adfreak/2009/07/jackson-haironfire-footage-finally-unveiled.html</link>
  <pubDate>Sat, 18 Jul 2009 11:36:58 CEST</pubDate>
  <guid isPermaLink="false">http://adweek.blogs.com/adfreak/2009/07/jackson-haironfire-footage-finally-unveiled.html</guid>
  <author />
  <content:encoded><![CDATA[
  Video footage of one of advertising's seminal moments has finally been leaked 25 years later.  ]]></content:encoded>
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  <title>Mentos perfect for flappy-lipped beatboxing</title>
  <link>http://adweek.blogs.com/adfreak/2009/07/mentos-perfect-for-flappylipped-beatboxing.html</link>
  <pubDate>Sat, 18 Jul 2009 11:36:58 CEST</pubDate>
  <guid isPermaLink="false">http://adweek.blogs.com/adfreak/2009/07/mentos-perfect-for-flappylipped-beatboxing.html</guid>
  <author />
  <content:encoded><![CDATA[
  These days, all Mentos can do is help you out-beatbox chavs at rural gas stations.  ]]></content:encoded>
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  <title>Brands Try Insurance Plans</title>
  <link>http://feedproxy.google.com/~r/Brandweek-All-News/~3/P2Ue6s36yGI/e3ibdf529f18374f6c96059f8d2d02e11fe</link>
  <pubDate>Sat, 18 Jul 2009 06:37:04 CEST</pubDate>
  <guid isPermaLink="false">http://feedproxy.google.com/~r/Brandweek-All-News/~3/P2Ue6s36yGI/e3ibdf529f18374f6c96059f8d2d02e11fe</guid>
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  <content:encoded><![CDATA[
  In a down economy, many marketers are attempting to address consumers&#8217; lagging confidence head-on by offering to help out in the event of job loss.     ]]></content:encoded>
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