In order to provide best search results experience to the users, Google keeps updating its algorithm. This time Google has come up with its Penguin Update. Penguin is introduced by Google to battle against web spammers or sites that are violating Google’s guideline. This was initially called the Over Optimization Penalty, then the Web Spam Algorithm Update, and finally became Penguin Update.

How to know whether  your website is affected by Google Panda

Did you found major drop in search engine rankings in or around  24th April 2012? If yes, you most probably have been hit and If your web traffic and web ranking are increased then you are at right track and no need to worry at all about anything . If your traffic and rankings have been hit   and still you think that it a mistake than you may contact Google to reconsider and review your site.

Even if it is confirmed that you have been hit, don’t worry and have some patience. Recovering from panda hit might be a easy or tough jb depending on the situation. You have to search the factors that has penalized your website ranking.  The first version of penguin 1.0 is more attacking towards unnatural and spammy links. I have listed several inbound link issues that I have seen during my analysis for Using Exact Anchor Text.

•    Paid Text Links
•    Comment Spam
•    Article Marketing Sites
•    Links from spam sites

Clear Factors of Over Optimization Penalty

Following types of sites have been hit i.e. that are not following Google webmaster guidelines and trying to make fool of search engine through spammy techniques for better rankings :

•    Keyword stuffing
•    Link schemes
•    Cloaking, “sneaky” redirects or “doorway” pages
•    Duplicate content

Recovery Tips

There is one and only one thing that Google wants you to do. Make a website for users not for search engines. Make your website as if search engines don’t exist and live happily year after year. This Google Url is worth reading.

Fresh idea – One thing that Google always love to crawl is fresh content and appreciates that with good ranking in search engine. If your content is good and authoritative, it will become popular and will receive good feedback from real people … search engine rankings will automatically follow.

Say no to Duplicate – Never copy and paste contents from else where. Google already has billions of data and links and Google definitely hates anybody slapping the same content on web again and again. so always use unique and quality content.

Social presence – If you ar creating quality contents hy not share that content on social networks. If you still not aware about the importance of social networks or don’t have a social presence. Try creating your own social profiles and start sharing it. Social netword brings immense traffic and proves authority of your contents. Google plus, facebook, linkedin, twitter are few social networks worth using.

Link scheme- Once again I would love to say that Google has cleared in his guidelines that “Don’t participate in link schemes designed to increase your site’s ranking or Page Rank. In particular, avoid links to web spammers or “bad neighborhoods” on the web, as your own ranking may be affected adversely by those links.”

It is always advised to think of long term goals rather than short term goals. Using spammy techniques to fulfill short term goals is always harmful in the long run. That being said, the only matra for getting higher search ranks now is to generate quality contents and make website as if search engines don’t exist. Good luck with your websites. Feel free to leave your comments on this.

When did you last update your website?

Do you really want to know why users are  not interacting with your website or why you aren’t earning the trust of your web users. Here is one of the most important reason which you should always think of, while thinking about trust of web users. Website Freshness is one of the most important factor in building trust and engagement with web users. Nobody likes a  dead or non updated website. Research shows that users prefer updated and fresh contents. Imagine what would you prefer :- having fresh hot soup or just any preserved soup in cold winters. Answer is obvious, Everything seems to revitalize if it is served fresh. Same applies to the web search results also. Google has announced that it would prefer fresher results in its search results, that itself signifies the importance of fresh content on a website.  That being said,  hurry and get your website updated right away..

How to check if my website is fresh or not?

Knowing your website is fresh or not isn’t a big deal. Without taking much time, i would suggest you a very simple exercise to know the freshness of your website.

1. Take out a blank sheet of paper,

2.  Write 1-7 numbers  vertically  on that sheet

3.  Write the dates of your last seven updates on your website

4. Now analyze the difference between the dates to know how fresh is your website

Easy isn’t it.  If you find it little weird, you can also use our website freshness meter to know the freshness of your website. You can check the freshness and health of your website here. If your site fares poorly in the meter, you should  really consider updating your website on regular basis.

How to keep your site fresh?

Website  freshness plays an important roles be  it user experience or SEO or search results.  Thus it is always advised to keep your website updated and lively. But the concern is how to keep your website updated always, isn’t that a tough job. No, it isn’t. There are many simple ways to keep your website fresh

Blog – Get a Blog setup for your website and keep your contents posted on that blog on regular basis. Blog is one of the most powerful ways to keep your website updated. It also helps in creating brand for your website or company.

Tutorials: Every website is about a niche or topic. If you have started a website this already means that your have enough informations in your field that you can share with the website. Writing tutorials about your knowledge is one of the best ways to keep your website powerful and authoritative on the web.

Add New Informations – You can even add new information to your website by adding new and more services, press releases, announcement about your company. You can also use a way to add offers and  announcements to your users.

Users Interaction – You can provide a way to interact with your users  by providing them collaborations tools like  forums, meeting rooms, review sections, surveys etc.

Website owners often create the website when they are very excited about that. But there excitement often vanishes with time or they tend to forget about their website. Even many web-masters think that they do not have enough skills to write  about the topic  and many times they are totally clueless as to what to write on their website and how to keep their website updated. It is just a matter of rituals they follow. Writing and updating everyday is not necessary, what is necessary is constant and regular informative updates.

Ashish Jha is the founder and president of Outshine Solutions Pvt. Ltd., a web services company providing Internet marketing and web development services. Ashish is responsible for Outshine’s day-to-day-operations, as well as guiding the company’s product development and technology strategy and focuses mostly in delivering innovative solutions. He laid the foundations of Outshine Solutions while pursuing his B.tech degree from UP technical University in 2005 as a outcome of his dream to make a company which basically focuses on providing highest standard of SAAS products, which soon grew to a thriving company servicing more than 100 active clients world wide. With more than 10 years of hard core experience, he has helped some of the most prestigious clients like Fedex, Aviva, Videocon among others achieve their business objectives.

Ashish holds a bachelor’s degree in computer engineering from the Uttar Pradesh Technical University, Lucknow. Apart from Handling company operations, he develops tools for automating company operations and has helped many companies to move forward towards achieving their business objectives.He loves making innovative products and making them valuable in the market place.As a outcome of this habit, he is on board with many companies and co-owns number of innovative web companies.

Follow Ashish Jha:

Manish Kumar, CEO

As a CEO of Outshine Solutions Pvt. Ltd., Manish is responsible for revenue and customer operations, as well as marketing and partnerships. He is in-charge of key customer accounts of the company. Since joining Outshine Solutions in January 2011, Manish Kumar has helped company grow from startup to a strong , stable and profitable company in IT services.

Manish Holds a professional Masters degree in Business Development and marketing from AIMA, Delhi. Prior to joining Outshine Solutions, Manish worked as sales manager in Brainpluse Technologies pvt. Ltd. and as a Business development Manager in i2k2 networks.

Follow Manish Kumar:

Responsibilities:
Researching about companies and developing potential company partners
Collect marketing data by analyzing various factors such as distribution channels, competition prices, industry sales etc
Monitoring industry standards by following trade literature trends
Advice on how effective the communications, advertising and marketing programs are.
Developing a research and marketing strategy for companies growth
Making presentations—answering questions and instilling confidence
Making effective use of internet marketing strategies available

Eligibilities:
Should possess MBA degree.
Web Savvy
Positive work ethic with a high level of personal motivation and energy to succeed.
Hard and Smart working.
Candidate should have good command on web marketing and branding.
Excellent Analytical abilities
Exceptional written, oral, and presentation communication abilities
Initiative for new challenges

Designation  : Marketing Analyst Trainee
Location     : G-94, Sector-63, Noida, Near Fortis hospital
Salary       : Negotiable

Walking dates: ^9th Apr 2012 till 12^th Apr 2012
Time: 10.30 AM to 4.30 PM

Contact Details
Email ID: hr@outshinesolutions.com
Contact: Ms Sarvita Kumari
Telephone: 0120-4217202

The companies have the choice to search for their suitable candidates from the resume database using various options and parameters available in the job Portals. Students after completing their necessary qualifications bum around in search of job. if you want to help these job seekers, you can move a user friendly Job Portal Development company. In the era of INTERNET, large number of students search jobs through websites in comparison to Newspapers, Employment agencies. Resume posting as well as job search websites are the most famous website among the fresher’s as well as for experienced employees. So in respect of this aspect, almost all companies are developing and maintaining their job portals so as to provide job to job seekers.

We provide latest facilities that will enable you to process payments directly through the most famous PayPal payment mode. With this portal you can easily edit Payment options, as well as all distinct elements of the website such as the layout, emails, and registration options. We are a Job Portal Development India Company with an exceptional track record of delivering 200+ Job portals websites successfully.

Beyond Jobsearch http://www.beyondjobsearch.com	Naukri 24×7 www.naukri24x7.	Job HRS http://www.jobhrs.com
HR Signals http://www.hrsignals.com	Spartan Recruitments http://www.spartanrecruitments.com	Plan HR http://www.planhr.com/
GSJobPoint http://www.gsjobpoint.com	Fazer Sourcing http://www.fazersourcing.com/	CANDOR Technologies http://www.candortechnos.com
Search House http://www.searchhouseindia.com

Our Job portal Website design is addressed to meet the requirements of the job seekers so don’t waste your precious time, simply contact us and enhance the growth of your business with modernistic features.

Fighting against piracy sounds to be good, especially if one is working hard to create something innovative, qualitative and it is being debased by any other person who gains control over it without paying anything for it. Pirated copies are always available on flaunting websites, and there are always people who download free stuff even when they know it’s wrong. We always think and wish there was some way to stop the illegal distribution of content.
We are also in favor of  stopping on-line piracy but we at, Outshine Solutions, strongly oppose these bills because of its implications. Internet should be free as always to allow people to freely express their views. Not only we, companies like Google, Facebook ,Twitter, Mozilla, LinkedIn, Tumbler, eBay, reddit, Wikimedia, AOL, Yahoo! etc also oppose the bill.  Moreover, this bill is impossible to be technically enforced.
However the bill is also getting its support from companies like Adobe, Apple, Autodesk, AVEVA, Dell, Intell, Corel, Microsoft etc who are spending millions to push this bill. Simply anything that comes under the category of mildly offensive could be banned straightaway.
Through these bills, copywriters will get the power to take judiciary action against any website that will violate copyright law. That means, search engines like Google, Yahoo, Bing wouldn’t be able to show these sites in search results. Such websites won’t be able to put advertisement or even PayPal for any business transactions. Open source software, cracked version or any pirated software will not be available. Also illegal streaming of live tv channels, matches, or movies will not be allowed on streaming websites. Users have to be owner of videos if they are sharing it on YouTube, Facebook, or Twitter.
Think, in our day-to-day life, we all use Facebook and share other’s words, pictures, songs and videos, what all is this , it is also a form of piracy. If this bill is implemented than everyone among us will forget Facebook and other social networking sites because it will become mandatory for we all to be original. People won’t be able to write even their own views if it comes under someone’s property. It will definitely led to deletion or ban of a huge percentage of websites or web pages from the internet world.

Watch the video below to know more about SOPA/PIPA.

Piracy is a major problem but SOPA is not the solution as there are defects and loopholes in both bills : Stop Online Piracy Act or SOPA and its sister bill Protect Intellectual Property Act or PIPA, therefore it’s a humble urge for all to say “no” to this unrealistic, ineffective, absurd bill and want support from everyone who is using internet and who are posting their original ideas, to join your hands against this futile, technically impossible bill by signing up americancensor website at http://americancensorship.org/.

• Development
• Hire Staff
• CMS Development
• E-Commerce

The world is transforming into an Online multi million dollar market and we all know that lots of online B2B and B2C based websites are getting developed everyday and are getting good responses from people. Nowadays people are busy and so they prefer online e-commerce portals rather than off-line market and stores. So E-Commerce based website is the ultimate solution through which business owners can sell their products to wide range of consumers without even having a shop itself and buyers can buy their products with just a click of a mouse. Research shows that users are more comfortable buying things online. Moreover our impressive Ecommerce Website Design allows an easy and secure shopping experience for users through electronic medium.

We believe that to get success in any race we have to participate in that, with full preparation. We at Outshine Solutions are indulged in designing and development of ecommerce portals for years and we as a E-Commerce development company know how to develop innovative ecommerce portals with all the required features. The online shopping always makes customers cautious as the security is always a prime concern. We know the importance of security, so we ensure that customers are comfortable with our developed portals and they enjoy secure shopping experience with our portals.

Product selling portal Development is not an easy task but at Outshine Solutions we research almost all the features that makes a business to succeed. The ecommerce website is a way to achieve global reach for your business, products and services. An ecommerce website includes several different features, with the interesting and useful feature of the getting immediate feedback of the product. Features like secure transactions with SSL, customer account facility, the payment details, and many more should also be there.

A website with simple looks and user friendly functions is preferred more than a website looking beautiful with the complex functions. We develop the website keeping the comforts of customers in mind as well. The site will have an easy to navigate features, a user friendly front end with the shopping cart and products. The website will be SSL certified as we find the security of online transactions comes first for the customer as well as for business owners. The easy to control elements of the site will be helpful for the user to have full access to the different functions of the website.

We are E-Commerce development India Company, having 5 years of experience and till now we delivered 325+ E-Commerce based portal development successfully. With such a vast experience in the ecommerce development we are providing the best in all ecommerce portals whether it is a B2B or B2C portals. We have the working knowledge of all kind of shopping cart software and payment gateways available in the market.

With the advanced and latest technology, we blend our experience to develop the best and secure ecommerce site.

Our E-Commerce website Development feature overview is as follows:-

We congratulate Outshine Solutions for their marvelous work and completing the project on time. Our scope changed a lot from time to time, but we appreciate the way you tacked the change in very friendly way. Working with you guys was a great experience, and we would definitely recommend Outshine Solutions to anyone seeking web services. All the best.

Dr Attaluri Srinivasacharyulu
IT Coordinator
www.apaari.org, APARIS, Bangkok

We must say the Outshiner’s are the architects; they have not only built the professional website for us they created a bridge for our clients. We have truly appreciated their determination and hard work. I love my website, as it gives me the wonderful feel.

Punith Kumar

Managing Director- Blue Bird Group
www.beyondjobsearch.com, India

We had so many things in our mind when we were planning to have a website and hiring the Outshine Solutions for it. When we saw our website (www.getyourboatready.com) we found that almost everything which we had in our minds is in front of us. They are Expertise in their Area and very sound knowledge of programming and Custom Development Solution.

Ray Sjogren
President, www.getyourboatready.com

TSC Supply Company, U.S.A

We are new in the online world, and we have great experience with the outshine solutions. They are professionals, fast and most important thing that they know responsibilities of reporting with the update. We not only get the professional looking website, but also we are thankful for their advance suggestion which are necessary for our business model.

Megha Bathe
CEO, www.planhr.com
Plan HR,, India

Once we found Outshine Solutions we had drafted a rough image in front of the outshine team, they fully understood our requirements and we are very happy with the final output. Even the most important thing with Outshine Solutions is post sales support, they always suggest the ideas towards our website and application and what would be the benefits if we go with for it. So I must say that they are real developers.

Punith Kumar
Managing Director- Blue Bird Group
www.joyofgivingonline.com, India

The site has the combination of all styles, facilities, and comfortable working. Outshine Solutions delivered a website which gives all information and easy to find to our visitors. The simplicity of the website is making it comfortable in managing.

Sanjoy Chatterjee
CEO and Founder
www.hrsignals.com, India

Our demand from the website designing is the website should be visually appealing. We believe that a website is very important for business, and we find that the outshine solutions are also feeling the same. The design they provided is impressive and very much easy to navigate with w3c compliant coding standard which they delivered..

Nagarjuna Reddy
Managing Director, Spartan Recruitments
www.spartanrecruitments.com, U.S.A

Working with Outshine solutions has been an enjoyable experience. Outshine Solutions have good designers who are not only creative but they know very well how the things need to place where user can find it easily and it not looks complex while searching anything. We are looking forward to continuing working with them and same results in future as well from their team.

Rajeev Kaushik
CEO and Founder, Fazer Sourcing
www.fazersourcing.com, India

Our SEO Testimonials

While selecting the SEO Company we are just thinking about the rankings of our keywords. We have been working and continuously associated with outshine solutions since last two and half years, and our almost all keywords are in top 5 of the search engine. Thanks for your support. We are having 5 portals now and all SEO work is with Outshine and they are delivering great result to all of my portals.

Mike Sheilds
President, www.sheilds.org
SHEILDS Limited, United Kingdom

Finding a Good SEO services company is not a easy task but while searching on the internet we found Outshine Solutions and first time we found a company who not only mentioned about SEO services but they suggest the strategy to us as well and how they are going to get ranking on search engine. So the way they put the strategy they continuously delivering the good ranking to us and I must say that they achieve the goal before estimated time that they sent to us.

Mike Sheilds
Owner
www.gwenaps.co.uk, United Kingdom

We have been working with the outshine solutions since last 2 years and we are very happy with the choice of SEO company we had made. After the selection of SEO Company our traffic has increased and we are at the top list of the search engines.

Ray Sjogren
President, www.mrtaxi.com
TSC Supply Company, U.S.A

We are thankful to outshine solutions for making us one of the results in the top ten of search engines. SEO is a investment and if any company does investment they look for returns as well. Outshine Solutions not only return our ROI but our sales increased 3-4 times when we ranked. Now we have a high traffic and a receiving the numerous customers. We are happy to recommend the services.

Ozgur SAR
CEO and Founder
www.ecositebuilder.com, Turkey

Our main concern is about the competition on the internet as our business is at the initial stage. One of my friends has suggested me about the SEO Company and after turning to the SEO services I am continuously receiving the request from new customers.

Amit Kumar
Founder and CEO, www.revolutionnext.com
Revolution Next, India

Required Skills:

“Content is King” this is well known fact, which nobody can deny.  Good content always attracts visitors and persuades them to buy and order from your website.  Content is one of the most important factor  through which you communicate your message to your prospective clients. We all know how good quality content can boost any brand success and improve conversion ratio. We believe that unique, informative and quality content writing plays a major role in any website promotion.

As a good content writing service provider , we focus on writing content  which converts your prospects into clients. Writing good content is a skill and we are expert at it. We know how to write contents that sells like crazy.

We write Content for Different Services and Sectors:-

Processes we follow for Content Writing for our customers.

Content is a thing which anybody in the world can write. But a good and selling  content is a very very difficult thing. Try our exceptional content writing services and see how world envies your content. Don’t let poor content ruin your business success. Request a free quote now!

We are having an urgent opening for Sr.PHP – Developer (Web Applications development) at Outshine Solutions Pvt. Ltd.

Job Responsibilities:
Preferred candidate should be confident and should have willingness to undertake multiple challenges and should have strong desire to emerge as winner in handling crucial situations.

1.    Should be capable of handling multiple PHP projects.
2.    Should be efficient enough to utilize the resources available to him.
3.    Analyze client requirements and prepare scope of work and time frame accordingly.
4.    Can handle and plan project milestones and deadlines.
5.    Should be able to interact with client during entire project development life cycle.

Eligibilities:
•    Should have at least 3 yrs of experience into web applications development.
•    Should possess B-tech, M-tech or MCA degree.
•    Should have good working knowledge of PHP, HTML, CSS, Javascripts.
•    Should have good analytical and problem solving skills.
•    Knowledge of open source ecommerce software’s like oscommerce, magento is preferred.
•    Should have good communication skills.
•    Ability to motivate staff in a team-oriented, collaborative environment.

Designation    : Sr.PHP – Developer
Location    : Sector 63, Noida
Salary        : Negotiable

Contact Details

Email ID: hr@outshinesolutions.com
Contact: Ms Sarvita Kumari
Telephone: 0120-4217202

Recent Openings:

The Outshine Solutions Internship Program offers a great learning opportunity for undergraduate computer science students every semester. Our interns take role in real projects, work as a part of our team, and gather great experience about the real business world.

During their internship, our interns take an active role in developing our products and services, designing user interfaces, testing these, writing user manuals, providing support service and marketing.

What we expect from you:

We expect a great deal from you because we know you will be great! So, we treat you as a valuable member of our team and assign you the same responsibilities of a full-time team member. This is what makes our internship program an invaluable learning experience! This is also what makes working with you a lot of fun for us.

Here are some of the projects our interns are working on:

Program Benefits

Who Should Apply?

We want our team to be the best. That’s why we are looking for the best interns.

Our internship program is 2 to 6 months, you need to be available during your internship session in our Noida office, India.

Click to Apply Now!

Descriptions :-
mrtaxi.com Is Kentuky, Lexington based cab service provider company and having more than 100+ cabs and taxi. They are in top 5 cab service providers in USA, and listed in BBB Accredited businesses.

Client was looking for very eye catchy design, with vibrant color. They want to give a platform where customers can have a estimate of fares to have a ride in different locations. So we developed an application for them that is called Estimate Fare Calculator with very advance features. With the help of this calculator the customers can find out the approx pricing to have a ride within USA.

Descriptions :-
Apaari-Asia Pacific Association of Agricultural Research Institutions (APAARI)
Apaari effectively promoted and facilitated through novel partnerships among NARS and other related organizations so that it contributes to sustainable improvements in the productivity of agricultural systems and to the quality of the natural resource base that underpins agriculture, thereby enhancing food and nutrition security, economic and social well being of communities and the integrity of the environment and services it provides.

Great platform for institutional users, research organizations, and many other NGO body is directly connected with this website. This has all the databases, gateway to connect any institution at any point of time and get the information about the status and updates.

Description :-

The objective of shrikashidarshan.org promote and protect the pilgrimage journeys of ancient city of Varanasi mentioned in puranic texts and to provide correct information and significance of all the ancient temples of Kashi which are either self-manifested or established by gods & goddesses or by famous vedic saints.

Simple, Userfriendly, great mystical look and feel with journey packages, and snapshot preview for different temples with description. The client itself able to maintain the images, content, and journey packages.

APCoAB, a programme of Asia Pacific Association of Agricultural Research Institutions (APAARI)

Client wanted a CMS based application built for maintaing the database of all all india research institutions and they can easily keep updated about the organizational news, announcments, With the help of website application apcoab can easily make any announcements, new launches, database sharing with respective institutions.