oustCat - I make things pretty

oustCat

shelli — Tue, 24 Nov 2009 17:37:12 +0000

When a t-shirt and a song inspire, websites can happen. The result – a new design for oustcat.com. Oustcat.com was inspired by a song and a t-shirt both called “Afternoon Delight”. The goal was to update the dated design, and implement a content management system (CMS) to manage my work.

Scope: Custom WordPress theme design, WordPress CMS development, XHTML, CSS, Illustrator
Location: Huntsville, AL

Dear Dee Dee

shelli — Wed, 04 Nov 2009 00:41:02 +0000

Dee Dee required a logo for her new business of mentoring young female gymnasts. It needed to be energetic, playful and convey youthfulness.

Industry: Sports, Gymnastics
Location: Palos Altos, CA

Dear Dee Dee

shelli — Wed, 04 Nov 2009 01:27:47 +0000

Over the course of 3 months, I worked closely with the founder of Dear Dee Dee; a branding, marketing and public relations specialist, to create a branded web experience, one that targeted young female gymnasts.

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Scope: WordPress CMS development, custom WordPress theme, logo design and branding, e-commerce area, members’ area, forum, XHTML, CSS, Illustrator
Location: Palos Altos, CA

The Hair Saloon

shelli — Wed, 04 Nov 2009 18:41:03 +0000

Debbie Hertzfeldt wanted her WordPress hosted blog to match her Twitter page. The typeface logo was provided to complete the branding.

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A New Leash on Life

shelli — Tue, 03 Nov 2009 21:24:19 +0000

A New Leash on Life helps find new homes for abandoned dogs and cats. The playful and happy nature of the dog and the cat in the logo reflects the new life for these animals.

Industry: Non-profit, Animal Rescue
Location: Huntsville, AL

oustCat

shelli — Tue, 03 Nov 2009 21:19:01 +0000

While working in Atlanta, I misheard a friend say “oustCat”. I immediately loved the term and recognized the anagram. I set out to create a visual representation and used my tailless, black cat as a model. The blue was derived from the color of my hair, and the collar from my own that I wore. oustCat soon became my social avatar and eventually my logo.

oustCat represents creativity, and fearlessness and freedom in the face of diversity.

And, yeah, I make things pretty.

Habitat for Horses

shelli — Thu, 29 Oct 2009 00:41:03 +0000

I came across this equine rescue organization in 2002 when I was searching for a horse to adopt. I fell in love with their stories, and volunteered my skills to help organize and redesign their website and logo. I served as their web designer and webmaster until 2005.

I adopted Ziggy in 2003. He was rescued 9 days after I offered my skills, and is my first and only horse.

Location: Houston, TX

Perfected Perspectives

shelli — Tue, 27 Oct 2009 20:28:26 +0000

Andrew Rodgers had a website but needed the design to be cohesive to that of his business cards. The project involved simple CSS modifications to the SmugMug hosted site.

Industry: Photography
Location: Huntsville, AL

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A New Leash on Life

shelli — Sat, 10 Oct 2009 18:22:32 +0000

A New Leash on Life helps find new homes for abandoned dogs and cats. The organization required a new logo, and a means to communicate with their audience on a weekly basis. A simple WordPress blog setup was used to achieve this goal.

All time was donated to the project. I continue to donate my skills to ongoing site development.

Scope: Logo design, WordPress, XHTML, CSS, Twitter integration
Location: Huntsville, AL

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Habitat for Horses

shelli — Thu, 08 Oct 2009 20:32:52 +0000

I came across this non-profit equine rescue organization in 2002 when I was searching for a horse to adopt. I fell in love with their stories, and volunteered my skills to help organize and redesign the website. I served as their web designer and webmaster until 2005.

I adopted Ziggy in 2003. He was rescued 9 days after I offered my skills, and is my first and only horse.

Scope: XHTML, CSS, members’ area, phpBB forum
Industry: Non-profit, Equine Rescue
Location: Houston, TX