<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" media="screen" href="/~d/styles/rss2full.xsl"?><?xml-stylesheet type="text/css" media="screen" href="http://feeds.feedburner.com/~d/styles/itemcontent.css"?><rss xmlns:media="http://search.yahoo.com/mrss/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:feedburner="http://rssnamespace.org/feedburner/ext/1.0" version="2.0"><channel><title>Sales is more than just a numbers game...</title><link>http://salesbarriers.typepad.com/one_goal_revenue_generati/</link><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/overcomesalesbarriers" /><description>To muse the profession of Sales, business, innovation, and everyday life.</description><language>en</language><lastBuildDate>Fri, 10 Aug 2012 09:22:57 PDT</lastBuildDate><generator>TypePad http://www.typepad.com/</generator><feedburner:info uri="overcomesalesbarriers" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><media:copyright>Copyright © 2006-2010, NvestNtech, Inc. All rights reserved.</media:copyright><media:thumbnail url="http://www.nvestntech.com/images/NvestNtechR_2007.jpg" /><media:keywords>Sales,Marketing,Forecasting,Innovation,Branding,Selling,Management,NvestNtech,Kusterer,Entrepreneur,Technology,Licensing</media:keywords><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Business/Management &amp; Marketing</media:category><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Technology/Software How-To</media:category><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Technology/Gadgets</media:category><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Technology/Tech News</media:category><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Business/Careers</media:category><itunes:owner><itunes:email>blog@nvestntech.com</itunes:email><itunes:name>NvestNtech, Inc</itunes:name></itunes:owner><itunes:author>NvestNtech, Inc</itunes:author><itunes:explicit>no</itunes:explicit><itunes:image href="http://www.nvestntech.com/images/NvestNtechR_2007.jpg" /><itunes:keywords>Sales,Marketing,Forecasting,Innovation,Branding,Selling,Management,NvestNtech,Kusterer,Entrepreneur,Technology,Licensing</itunes:keywords><itunes:subtitle>One Goal - Revenue Generation ®</itunes:subtitle><itunes:summary>To muse the profession of Sales, better business models, innovation, and everyday life.</itunes:summary><itunes:category text="Business"><itunes:category text="Management &amp; Marketing" /></itunes:category><itunes:category text="Technology"><itunes:category text="Software How-To" /></itunes:category><itunes:category text="Technology"><itunes:category text="Gadgets" /></itunes:category><itunes:category text="Technology"><itunes:category text="Tech News" /></itunes:category><itunes:category text="Business"><itunes:category text="Careers" /></itunes:category><feedburner:emailServiceId>overcomesalesbarriers</feedburner:emailServiceId><feedburner:feedburnerHostname>http://feedburner.google.com</feedburner:feedburnerHostname><item><title>Kids 4 the Planet - a new Indiegogo project from PeopleTowels</title><link>http://feedproxy.google.com/~r/overcomesalesbarriers/~3/_oZV6psMKd8/kids-4-the-planet-a-new-indiegogo-project-from-peopletowels.html</link><category>Brand-building</category><category>Current Affairs</category><category>Innovation</category><category>Motivation</category><category>Public Relations and Communication</category><category>Small Business</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">blog@nvestntech.com (NvestNtech, Inc)</dc:creator><pubDate>Fri, 10 Aug 2012 09:22:57 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341c05a353ef0167693002d4970b</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<div xmlns="http://www.w3.org/1999/xhtml"><p>Mary Wallace, the Co-Founder of PeopleTowels, thinks one of the best ways to plant the seeds of sustainability and a lasting good habit with a younger generation is their new Indiegogo project: <a href="http://www.indiegogo.com/kids4theplanet" target="_self" title="Kids 4 the Planet">Kids 4 the Planet</a>.</p>
<p><a href="http://www.peopletowels.com/" target="_self" title="PeopleTowels">PeopleTowels</a> is introducing kids to the idea of using personal hand towels rather than paper towels. They plan to give away thousands of FREE PeopleTowels along with an interactive lesson plan on the critical role that trees play in our eco-system. Children will also learn what other countries and their cultures are doing to help develop sustainable habits and practices.</p>
<p>What can you do to help them with their Kids 4 the Planet project? The simple answer is to support their project on Indiegogo. Then, put your foot down on the social media throttle and get the word out on Facebook, LinkedIn, YouTube, and Twitter with some good old-fashioned GTWO communication to friends, family, and business associates. </p>
<p>p.s. If you have some media contacts at the ready, encourage them to put some coverage toward the emerging “Kids 4 the Planet national art contest ” (fall of 2012 for kids ages 8-18).</p></div><div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/overcomesalesbarriers/~4/_oZV6psMKd8" height="1" width="1"/>]]></content:encoded><description>Mary Wallace, the Co-Founder of PeopleTowels, thinks one of the best ways to plant the seeds of sustainability and a lasting good habit with a younger generation is their new Indiegogo project: Kids 4 the Planet. PeopleTowels is introducing kids...</description><feedburner:origLink>http://salesbarriers.typepad.com/one_goal_revenue_generati/2012/08/kids-4-the-planet-a-new-indiegogo-project-from-peopletowels.html</feedburner:origLink></item><item><title>Update for Tow-N-Stow: Arnie Wolfe, CEO of DCN, responds to customer and dealer complaints</title><link>http://feedproxy.google.com/~r/overcomesalesbarriers/~3/ppnamfLfZXc/update-for-tow-n-stow-arnie-wolfe-ceo-of-dcn-responds-to-customer-and-dealer-complaints.html</link><category>Better Business Models</category><category>Brand-building</category><category>Business Development</category><category>Channel Management</category><category>DIY and Home Improvement</category><category>Innovation</category><category>Marketing</category><category>Product Review</category><category>Small Business</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">blog@nvestntech.com (NvestNtech, Inc)</dc:creator><pubDate>Tue, 07 Aug 2012 09:12:31 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341c05a353ef0167691ead01970b</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<div xmlns="http://www.w3.org/1999/xhtml"><p>Our official comment:</p>
<p>I, Arnie Wolfe, CEO of DCN, am the inventor and lead designer for the project Tow-N-Stow. I am extremely sorry for the lack of action taken by our former product licensee who is responsible for producing our product with so many problems and for failing to resolve the many end user customer and dealer complaints.</p>
<p>Our product was licensed for manufacturer to Lippert Components Inc (LCI) in Goshen Indiana, and who were to be co-developers of a final, marketable product. We report that Lippert Components failed to manufacture the product according to our specifications or to follow DCN's improvement recommendations. LCI's management and engineering team largely ignored almost all of our mandated list of improvements (that proved to be critical for this consumer product) in favor pushing them out the door for sales. True to DCN's prediction, many problems were soon reported and sales soon dropped like a rock. LCI response was to exercise to terminate their licensing agreement despite our best efforts to convince them to fix the issues and repair the damaged customer relationships. Unfortunately for all past Tow-N-Stow buyers, LCI is no longer providing warranty or spare parts in their efforts to abandon the product.<br> <br>
</p>
Our team is currently seeking resolution with this manufacturer for the benefit our (their) customers who are unable to get warranty assistance and/or spare parts.
<p>Here is a short list of a few major issues that we have identified:</p>
<ul>
<li>Water tightness improvement via improved gaskets, installation technique and material, and improved door latching mechanisms</li>
<li>Lack of improved door hinge locking spring pin causing doors to fall off during vibration </li>
<li>Defective axles causing tires to prematurely wear</li>
<li>Defective cosmetic plastic body panels and steel frame coating defects</li>
<li>Lack of basic quality assurance, reporting, or product testing and continuous improvement</li>
<li>Inner sidewall problems causing shelving collapse - minor tooling change required, with thicker plastic wall thickness and reinforced sidewall truss.</li>
<li>Excessive weight, factoring a higher conversion force to lift vertical and to convert back to trailer. Due to no final chassis engineering improvements slated.  </li>
<li>Many other small details too lengthy to mention</li>
</ul>
<p>DCN Ltd has most contacts for the sales made to our unfortunate and unsuspecting buyers. It is our intention to remedy the product's defects once we find a suitable licensee/manufacturer that can assist us. If successful, we intend to finalize the product development and implement pre-sale product testing. If production does resume, we possibly may issue a product recall even though it is solely Lippert Component's responsibility to do so under their prior manufacturing license.</p>
<p>We encourage all buyers who have been unsuccessful with LCI's product warranty department, or who are seeking future resolution, to contact our office with their complaint which will be added to the many others who have defects to report. Please email directly to me at arniewolfe@gmail.com.</p>
<p>We extend our sincere apologies to all who had entrusted us, and our selected manufacturing partner, to provide them a quality product suitable for its intended use. It is very disappointing for us to field these types of comments and complaints that we have received for the past several years. Especially for a product that held so much promise and initial customer acceptance. </p>
<p>Sincerely,</p>
<p>Arnie Wolfe<br>CEO President CEO<br>Design Concepts of Niagara ltd</p></div><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/overcomesalesbarriers?a=ppnamfLfZXc:l7-aHnYQan4:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/overcomesalesbarriers?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/overcomesalesbarriers?a=ppnamfLfZXc:l7-aHnYQan4:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/overcomesalesbarriers?d=dnMXMwOfBR0" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/overcomesalesbarriers/~4/ppnamfLfZXc" height="1" width="1"/>]]></content:encoded><description>Our official comment: I, Arnie Wolfe, CEO of DCN, am the inventor and lead designer for the project Tow-N-Stow. I am extremely sorry for the lack of action taken by our former product licensee who is responsible for producing our...</description><feedburner:origLink>http://salesbarriers.typepad.com/one_goal_revenue_generati/2012/08/update-for-tow-n-stow-arnie-wolfe-ceo-of-dcn-responds-to-customer-and-dealer-complaints.html</feedburner:origLink></item><item><title>Posts in the hopper – more product and book reviews on the schedule</title><link>http://feedproxy.google.com/~r/overcomesalesbarriers/~3/PHoHU5V3qvA/posts-in-the-hopper-more-product-and-book-reviews-on-the-schedule.html</link><category>Books</category><category>Current Affairs</category><category>Product Review</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">blog@nvestntech.com (NvestNtech, Inc)</dc:creator><pubDate>Mon, 19 Mar 2012 09:34:47 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341c05a353ef0168e8fd6b8e970c</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<div xmlns="http://www.w3.org/1999/xhtml"><p>This is a bookmark post of sorts. I have a couple of new products that have been under evaluation that I plan to get into this blog as product reviews. The first two out of the chute will be a snake camera for plumbing, and an electrical wall outlet for charging USB powered devices.</p>
<p>Also, based on some emails from various PR representatives, I’ve been asked to read and review some new books from various authors on different topics - when they arrive, and I can carve out the time, I'll get the reviews posted soon thereafter.</p>
<p>In the meantime, I would like to call to your attention an updated report on Colony Collapse Disorder or CCD: “<a href="http://worldnews.msnbc.msn.com/_news/2012/03/17/10735129-honeybee-die-offs-linked-to-insecticide-study-says" target="_self" title="New CCD study">Honeybee die-offs linked to insecticide, study says</a>”. If you are a regular reader, you have seen some of the past stories – going back to 2007 – which <a href="http://salesbarriers.typepad.com/one_goal_revenue_generati/2010/03/entrepreneurs-challenge-the-problem-continues-colony-collapse-disorder-ccd.html" target="_self" title="Colony Collapse Disorder">I wrote on this topic</a>. Fascinated by our inability to narrow this down, especially considering how important bees are to our ecosystem and crop production, for me it’s the old, “If you can land a man on the Moon, then why can’t you…” discussion. Surely we should be able to figure this out and take some corrective action.</p>
<p>Lastly, I owe my friends at <a href="http://salesbarriers.typepad.com/one_goal_revenue_generati/2010/09/how-you-can-start-your-own-take-your-peopletowels-to-work-day.html" target="_self" title="PeopleTowels">PeopleTowels</a> an updated story. I have covered the company and their clever towel on a couple of occasions. Recently someone sent me a picture from their cell phone of a PeopleTowel purchase at a local store. It’s rewarding to have witnessed their growth and wider distribution since my first story in 2009.</p></div><div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/overcomesalesbarriers/~4/PHoHU5V3qvA" height="1" width="1"/>]]></content:encoded><description>This is a bookmark post of sorts. I have a couple of new products that have been under evaluation that I plan to get into this blog as product reviews. The first two out of the chute will be a...</description><feedburner:origLink>http://salesbarriers.typepad.com/one_goal_revenue_generati/2012/03/posts-in-the-hopper-more-product-and-book-reviews-on-the-schedule.html</feedburner:origLink></item><item><title>Climate Control -- If It's Going to Be, It's up to Me</title><link>http://feedproxy.google.com/~r/overcomesalesbarriers/~3/DmOgdRMqmW0/climate-control-if-its-going-to-be-its-up-to-me.html</link><category>Current Affairs</category><category>Entrepreneurs’ Challenge </category><category>Hot Buttons</category><category>Innovation</category><category>Science</category><category>Technology</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">blog@nvestntech.com (NvestNtech, Inc)</dc:creator><pubDate>Thu, 22 Dec 2011 05:56:47 PST</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341c05a353ef0162fe32175b970d</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<div xmlns="http://www.w3.org/1999/xhtml"><p>“We live in a civilization with an ever-increasing hunger for energy and its fixation on fossil fuels to provide that energy is in the process of imploding on itself as our population grows and its demographics change. Yet we live in a world of tough realities – where an elegant solution simply does not exist. We are constantly told that renewable energy is too expensive but, all things considered, it is actually cheaper than traditional energy sources!”</p>
<p>This opening quote is a clip from a November 22nd Press Release that was sent to me featuring <a href="http://2greenenergy.com/about-craig-shields/" target="_self" title="Craig Shields">Craig Shield’s </a>position on a host of related questions surrounding climate control and global warming. Craig is the founder of <a href="http://2greenenergy.com/about/" target="_self" title="2GreenEnergy">2GreenEnergy</a>. He is also the author of “Renewable Energy - Facts and Fantasies: The Tough Realities as Revealed in Interviews with 25 Subject Matter Experts” (Clean Energy Press).</p>
<p>In reply, I pushed back in an email with my own interest and concern of <em>“…(the) impact of water being used for fracking (<a href="http://thedianerehmshow.org/shows/2011-12-19/new-concerns-over-hydraulic-fracturing" target="_self" title="Diane Rehm">hydraulic fracturing</a>) of natural gas - we can live without natural gas, but we can't live without (clean) water”</em> and that  <em>“… no one seems to be able to roll out a cost effective alternative to oil, coal, or nuclear power.” </em>Offering to have an open discussion on my challenge by phone, Craig was very generous with his time and desirous to talk openly about this topic.</p>
<p>It’s this on-going debate of climate control (and global warming) versus “an elegant solution simply does not exist” or “renewable energy is too expensive” that gnaws at me. After talking to Craig, I was reminded of Robert Schuller's book title, “If It's Going to Be, It's up to Me”. This is something we have to attack from a personal level; it’s not going to be <a href="http://www.nytimes.com/2011/12/17/opinion/beyond-the-durban-climate-talks.html" target="_self" title="beyond Durban">resolved in the short term </a>by governments or industry.</p>
<p>As luck would have it, our conversation took place just ahead of the recent (194-party conference) U.N. climate talks in Durban, South Africa. From the short time of our conversation until now, stories have surfaced talking about how “<a href="http://www.nytimes.com/2011/12/12/science/earth/countries-at-un-conference-agree-to-draft-new-emissions-treaty.html" target="_self" title="modest accomplishments">modest accomplishments</a>” were made at the talks, a local wind power project in my area (North Carolina) has stalled due to “utilities have decided the <a href="http://www.wral.com/news/state/story/10503436/" target="_self" title="power too costly">project's power is too costly</a>”, solar-product makers are on the ropes due in part to “<a href="http://online.wsj.com/article/BT-CO-20111101-714853.html" target="_self" title="solar earnings">weak demand, low prices</a>”, and just yesterday the story about <a href="http://www.msnbc.msn.com/id/45752318/ns/us_news-environment/" target="_self" title="EPA rules">new power plant (EPA) rules </a>will lead to higher consumer energy prices and a loss of jobs. This morning brought news of the possibility of higher domestic natural gas prices as a result of U.S. exports from the newly developed shale gas supplies.</p>
<p>What I most enjoyed about my conversation with Craig was his willingness to listen yet vigorously confront topics head-on.  Also, he seems to understand both sides of the coin of: “…the political, economic, and technology trends that, when fully understood, influence clean energy business strategies.” As I told him over the phone, <em>“It’s a good thing we’re not sitting in a coffee shop somewhere – we’d certainly draw an audience.” </em>But I will admit, I would love to have had the experience of seeing peoples’ faces as we bantered about; well-behaved, but passionate.</p>
<p>Although I would like to take the step forward, I still struggle getting past the investment in solar panels on an individual consumer level. Also, I would like to put in a geothermal (heat pump) field for my home heating and air-conditioning. I have looked into wind power, too. But, each one seems to be greeted with the same barriers to entry: high initial cost, no life-cycle payback, and local regulations (including homeowner association covenants) that make it nearly impossible to install something on a meaningful scale. Local utility agreements and governing bodies can also govern your ability to sell or get credit for any excess power you may be able to generate on your own.</p>
<p>Craig brought forward many incentives for us to change our ways; from the staggering costs of healthcare as a result of pollution to the reliance on foreign nations, or a desire to take control of our own energy destiny through independence. He has <a href="http://2greenenergy.com/when-we-have-justice/17604/" target="_self" title="Craig Shields hope">a positive outlook </a>and believes that we can “get there by 2050”. What seems to concern Craig is the next decade of 2011-2020. Again, it comes back to what we can do as individuals. The time to act is now. The lingering question is, what are you (and me) going to do about it?</p></div><div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/overcomesalesbarriers/~4/DmOgdRMqmW0" height="1" width="1"/>]]></content:encoded><description>“We live in a civilization with an ever-increasing hunger for energy and its fixation on fossil fuels to provide that energy is in the process of imploding on itself as our population grows and its demographics change. Yet we live...</description><feedburner:origLink>http://salesbarriers.typepad.com/one_goal_revenue_generati/2011/12/climate-control-if-its-going-to-be-its-up-to-me.html</feedburner:origLink></item><item><title>What’s the sales (forecast) algorithm for your business?</title><link>http://feedproxy.google.com/~r/overcomesalesbarriers/~3/KyAysU1VT-Q/whats-the-sales-forecast-algorithm-for-your-business.html</link><category>Better Business Models</category><category>Business Development</category><category>Management</category><category>Sales Forecasts</category><category>Science</category><category>Selling</category><category>Technology</category><category>Web/Tech</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">blog@nvestntech.com (NvestNtech, Inc)</dc:creator><pubDate>Tue, 29 Nov 2011 13:58:16 PST</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341c05a353ef01543795c124970c</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<div xmlns="http://www.w3.org/1999/xhtml"><p>While reading a recent issue of Popular Science, I was intrigued by the article “<a href="http://www.popsci.com/science/article/2011-10/santa-cruz-experiment" target="_self" title="Santa Cruz Experiment">The Santa Cruz Experiment</a>: Can a City's Crime Be Predicted and Prevented?” (October, 2011). It’s fascinating and appears to hold great potential. However, what triggered a related thought to the challenge of accurate sales forecasting (i.e., your sales algorithm) was this: “One of the most common criticisms of predictive policing is that it will not tell police officers anything they don’t know already.”</p>
<p>When I talk to organizations about instituting a disciplined sales approach, and the need for good data gathering, resistance to software and information technology reflects a similar sentiment. Salespeople would rather operate on their own intuition than trust a computer model (or algorithm) to help them predict the close of a sale. </p>
<p>As the article points out, “An algorithm is a progressive series of calculations used to process and analyze large sets of data.” Said another way, it’s not foolproof in predicting an exact outcome; it merely points to the likelihood of something to occur based on past behavior (or available data). In my mind, that’s the Catch-22 in sales forecasts; if you can’t get people to enter the data, you won’t be able to get the algorithm to reflect a reasonable prediction.</p>
<p>Since I believe most customers have a defined purchase process, and most organizations can likely map a common sales cycle, I struggle to understand why it seems so difficult to build a more predictable forecast model. Rather than ‘gut probability’, often reflected as a percentage of likeliness to close (get the order), it seems to me that you should be able to weight factors against common data points (e.g., time lapse, stage of the sales cycle, past performance/seniority of the salesperson, etc.) and develop a more accurate sales forecast prediction.</p>
<p>My recent discussions with sales professionals, managers, and business owners and executives on this topic have given rise to the notion that the unpredictability that can’t be factored in is “people”. That applies to both sides of the sales equation; on the customer side and the vendor/supplier side. However, the Santa Cruz Experiment leads me to believe that even in high-touch sales situations, where long term relationships help drive business, some predictability could be factored in.</p>
<p><a href="http://www.popsci.com/science/article/2011-10/santa-cruz-experiment" target="_self" title="Santa Cruz Experiment">Read the article </a>from Popular Science and let’s get some discussion going on this topic. Also, think in terms of those companies that don’t have the luxury of large software and information technology budgets. Can the average company develop and implement a predictive sales model?</p></div><div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/overcomesalesbarriers/~4/KyAysU1VT-Q" height="1" width="1"/>]]></content:encoded><description>While reading a recent issue of Popular Science, I was intrigued by the article “The Santa Cruz Experiment: Can a City's Crime Be Predicted and Prevented?” (October, 2011). It’s fascinating and appears to hold great potential. However, what triggered a...</description><feedburner:origLink>http://salesbarriers.typepad.com/one_goal_revenue_generati/2011/11/whats-the-sales-forecast-algorithm-for-your-business.html</feedburner:origLink></item><item><title>Can Harvey Mackay add anything new in his latest book, The Mackay MBA Of Selling In The Real World?</title><link>http://feedproxy.google.com/~r/overcomesalesbarriers/~3/dkjQwDSo95s/can-harvey-mackay-add-anything-new-in-his-latest-book-the-mackay-mba-of-selling-in-the-real-world.html</link><category>Better Business Models</category><category>Books</category><category>Business Development</category><category>Career Development</category><category>Education and Training</category><category>Human Relations and Personnel Development</category><category>Management</category><category>Motivation</category><category>Selling</category><category>Teamwork</category><category>Tools of the Trade</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">blog@nvestntech.com (NvestNtech, Inc)</dc:creator><pubDate>Mon, 14 Nov 2011 06:42:30 PST</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341c05a353ef015436df6b54970c</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<div xmlns="http://www.w3.org/1999/xhtml"><p>That’s what I asked myself when I was offered a copy of the book for review. Since I lean more toward the systematic selling style, and profess that a disciplined process is needed for an accelerated sales cycle, I initially steered clear of the request. But, fortunately, I reconsidered and had it sent to someone I know who is not only a fan of <a href="http://www.harveymackay.com/" target="_self" title="Harvey Mackay">Harvey Mackay</a>, but also one who would be practicing what he has read from Mackay in the past.</p>
<p>Don Kusterer, who has written reviews of other books we sent his way, was willing to take this latest book under his wing. I say that not only as jest, but also as fact; he would need to read it during his many coast to coast trips for business. Don is a guy who is the consummate road warrior when it comes to close customer contact. Unlike many of today’s virtual sales encounters, Don likes to understand the customer’s needs firsthand.</p>
<p>To expedite the book review process, I talked to Don on the phone, and asked him for any first impressions or notes he might have made along the way.</p>
<p>Don was quick to say, “I’ve been a fan of his since “Swim with the Sharks”. Struggling with time, to get through the beginning of the book, I found the nuggets (of wisdom) and sayings coming back from earlier books to be a redo, or so I thought.” Continuing on, Don wanted to suggest in fairness to Mackay, that he has read many books on selling, motivation, and sales psychology, so he couldn’t be sure where he may have first seen or heard them. Also, “In the same vein, when you’ve written as many books as Harvey Mackay, it is equally hard to keep the material fresh for fans.”</p>
<p><a href="http://salesbarriers.typepad.com/.a/6a00d8341c05a353ef0153930bdae2970b-pi" style="float: left;"><img alt="Mackay_mba_book_cover" class="asset  asset-image at-xid-6a00d8341c05a353ef0153930bdae2970b" src="http://salesbarriers.typepad.com/.a/6a00d8341c05a353ef0153930bdae2970b-120wi" style="margin: 0px 5px 5px 0px;" title="Mackay_mba_book_cover"></img></a>In Don’s mind, that’s not a problem with Mackay’s latest book. “As I moved through the chapters, sometimes only one or two at a time, my position and thought changed, too. Perhaps this was his purpose; to stir up the well-known things that we just don’t use on a regular basis, and bring them back from memory.” </p>
<p>Motivated to dig into the second half of the book with a new enthusiasm, Don emphasized “Following a breather in my business, when I reached Chapter 41 (“Watch Out for These Four Letter Words”), I felt this was definitely a must read for everyone who finds themselves engaged in any type of sales assignment or customer contact. It was here that I found a new stride; I found myself in a much more creative state of mind, jotting notes on paper and in the margins as I read.  After all, isn’t that what an MBA is for, to develop the creative side of the student reader?”</p>
<p>Don’s home turf of St Louis began to creep in as we talked. “I recall someone recently describing the manager of the World Series Champion St. Louis Cardinals, Tony LaRussa, as “Tony is always 2 innings ahead of everyone else.” That’s the way I felt about Mackay’s later chapters that bring forward today’s additional demands of CRM (Customer Relationship Management), and how to use the Internet and social networks to your advantage.”</p>
<p>Can someone like Don, with 40 years experience in sales and management <a href="http://www.carelineinc.com/" target="_self" title="Careline Inc">in the health care industry</a>, make use of this book? “It’s a book for both young salespeople and more seasoned pros alike. One could pick at the style, or perhaps the trite sayings, not to mention the staccato method of putting the book together, but in the words of the #1 Cardinal fan, the late Jack Buck, I would declare Mackay’s newest book as, "That's a Winner!” It’s an easy read; one that can be put down and picked up again without losing a beat.“</p>
<p>Backgrounder: Harvey Mackay</p>
<p>As the founder and chairman of the $100 million <a href="http://www.mackayenvelope.com/" target="_self" title="MackayMitchell Envelope Company">MackayMitchell Envelope Company</a>, Mackay has become a well known author, syndicated weekly business columnist,  has written six New York Times bestselling books (three #1s), and likely known best for the blockbuster “Swim with the Sharks Without Being Eaten Alive”.</p></div><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/overcomesalesbarriers?a=dkjQwDSo95s:wDc_XxMi3dA:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/overcomesalesbarriers?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/overcomesalesbarriers?a=dkjQwDSo95s:wDc_XxMi3dA:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/overcomesalesbarriers?d=dnMXMwOfBR0" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/overcomesalesbarriers/~4/dkjQwDSo95s" height="1" width="1"/>]]></content:encoded><description>That’s what I asked myself when I was offered a copy of the book for review. Since I lean more toward the systematic selling style, and profess that a disciplined process is needed for an accelerated sales cycle, I initially...</description><feedburner:origLink>http://salesbarriers.typepad.com/one_goal_revenue_generati/2011/11/can-harvey-mackay-add-anything-new-in-his-latest-book-the-mackay-mba-of-selling-in-the-real-world.html</feedburner:origLink></item><item><title>Fill me in -- What good can come from Apple’s Thunderbolt?</title><link>http://feedproxy.google.com/~r/overcomesalesbarriers/~3/zmdCnJlojSY/fill-me-in-what-good-can-come-from-apples-thunderbolt.html</link><category>Hot Buttons</category><category>Innovation</category><category>Technology</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">blog@nvestntech.com (NvestNtech, Inc)</dc:creator><pubDate>Thu, 10 Nov 2011 13:08:09 PST</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341c05a353ef015392f30006970b</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<div xmlns="http://www.w3.org/1999/xhtml"><p>I recently read about Apple’s Thunderbolt. Not knowing much about it, I did some poking around on their Web site. I can’t say I am any further ahead in seeing the demand and use in the marketplace, or everyday computing – you know, the kind the average person does that’s just beyond email and word processing.</p>
<p>Here’s the brief description:</p>
<p><em>“Thunderbolt is a revolutionary I/O technology that supports high-resolution displays and high-performance data devices through a single, compact port. It sets new standards for speed, flexibility, and simplicity. And it’s on MacBook Air, MacBook Pro, iMac, and Mac mini.”</em></p>
<p>I also appreciate the historical perspective shown as: <em>“Intel co-invented USB and PCI Express, which have become widely adopted technologies for data transfer. Apple invented FireWire and was instrumental in popularizing USB. Their collective experience has made Thunderbolt the most powerful, most flexible I/O technology ever in a personal computer.”</em></p>
<p>FireWire? Ah, yes, that <a href="http://support.microsoft.com/kb/310433" target="_self" title="FireWire Windows">port on my (Windows) desktop </a>that has never been used from many moons ago. My many other USB ports get plenty of attention and demand, but poor ol’ Mr. FireWire is as lonely as the old Maytag Repairman. Oh, the grandiose capability that has never had  a crackle of energy put across its wires.</p>
<p>So, that has me thinking. What good can come from Apple’s Thunderbolt? That’s what I love at the bottom of the page on the Apple website. They say <em>“<a href="http://www.apple.com/thunderbolt/" target="_self" title="Apple's Thunderbolt">Thunderbolt-ready </a>devices. </em><em>Soon you’ll be able to connect to a host of Thunderbolt-enabled devices.1 Here are just a few of the first:” </em>Take special note of the numeric 1 (one) in that summary: <em>"1. Please check with manufacturers for availability."</em></p>
<p>Your turn (realistic stories, please). Tell me more about this new, faster than fast can be, I/O technology and how you plan to incorporate it in your daily computing use.</p>
<p>Oops! I forgot to add this little side note. This all came to light as I began to consider a new MacBook Air. Yep, it came to me in a nice and tight email advertisement from Apple; oh, how it looked so good. But, as soon as I clicked through and saw the pricing, I said, “Pity-party time; tough economy and all, not this year.”</p></div><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/overcomesalesbarriers?a=zmdCnJlojSY:89RrfRj4RzY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/overcomesalesbarriers?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/overcomesalesbarriers?a=zmdCnJlojSY:89RrfRj4RzY:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/overcomesalesbarriers?d=dnMXMwOfBR0" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/overcomesalesbarriers/~4/zmdCnJlojSY" height="1" width="1"/>]]></content:encoded><description>I recently read about Apple’s Thunderbolt. Not knowing much about it, I did some poking around on their Web site. I can’t say I am any further ahead in seeing the demand and use in the marketplace, or everyday computing...</description><feedburner:origLink>http://salesbarriers.typepad.com/one_goal_revenue_generati/2011/11/fill-me-in-what-good-can-come-from-apples-thunderbolt.html</feedburner:origLink></item><item><title>STIHL knows chain saws. Everett knows trees. – The question is who runs faster?</title><link>http://feedproxy.google.com/~r/overcomesalesbarriers/~3/FAaLa4tCMYA/stihl-knows-chain-saws-everett-knows-trees-the-question-is-who-runs-faster.html</link><category>Better Business Models</category><category>Business Development</category><category>DIY and Home Improvement</category><category>Human Relations and Personnel Development</category><category>Management</category><category>Motivation</category><category>Small Business</category><category>Teamwork</category><category>Tools of the Trade</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">blog@nvestntech.com (NvestNtech, Inc)</dc:creator><pubDate>Tue, 08 Nov 2011 08:03:11 PST</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341c05a353ef0162fc3a3aa6970d</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<div xmlns="http://www.w3.org/1999/xhtml"><p>There are few sounds in an otherwise quiet neighborhood that seem as recognizable as a chain saw. No matter how far away, I can usually pick up on the variable pitch in RPMs as well as when the saw begins to take on the cutting load. Awareness comes from my own use, but also the fact I live in an area with many trees and can hear the professionals working close by.</p>
<p>When the chain is sharp, the engine running smooth, and the chips begin to fly, it’s like watching a magical dance of sorts. You can easily tell when one or more things aren’t running right – from the dulling of the chain, to the sometimes troublesome start, you know when to take a timeout and put things in order. The same can be said when the job is too large for a homeowner like me to tackle on their own.</p>
<p>Recently it was time for me to have some trees professionally removed from my property. Having witnessed <a href="http://www.everetttreeservice.com/" target="_self" title="Everett Tree Service">Everett Tree Service’s </a>work nearby, I posted a piece here titled, “<a href="http://salesbarriers.typepad.com/one_goal_revenue_generati/2007/04/trust_a_key_com.html" target="_self" title="Trust and Teamwork">Trust, a key component of teamwork</a>”. Watching the crew that day showed me how efficient tree cutting can be, but more importantly the trust and respect each member of the team had for one another.</p>
<p><a href="http://salesbarriers.typepad.com/.a/6a00d8341c05a353ef015392e515a8970b-pi" style="float: left;"><img alt="Jimmy_in_tree_Kusterer_2011" class="asset  asset-image at-xid-6a00d8341c05a353ef015392e515a8970b" src="http://salesbarriers.typepad.com/.a/6a00d8341c05a353ef015392e515a8970b-120wi" style="margin: 0px 5px 5px 0px;" title="Jimmy_in_tree_Kusterer_2011"></img></a>In this profession, I can see how critical equipment can be for operator and owner alike. In Jimmy Everett’s case, this day he was both. Like before, we were scheduled for an early morning start. What I didn’t expect was he would become the assigned tree cutter that day.</p>
<p><a href="http://salesbarriers.typepad.com/.a/6a00d8341c05a353ef015436b8712c970c-pi" style="float: right;"><img alt="Crane_up_Kusterer_2011" class="asset  asset-image at-xid-6a00d8341c05a353ef015436b8712c970c" src="http://salesbarriers.typepad.com/.a/6a00d8341c05a353ef015436b8712c970c-120wi" style="margin: 0px 0px 5px 5px;" title="Crane_up_Kusterer_2011"></img></a>Not only can he talk fast, and change subjects quicker than a digital remote, but his instructions come from a variety of directions at once. If you work for Jimmy, you better be paying attention; he can be hollering and motioning with his hands at the same time. I quickly caught on to some of the signals – a tomahawk chop was calling for a freshly sharpened saw, or the artistic hand signals for up, down, right, left, or just a tad either way for the crane; it reminded me a little of a traffic cop at a busy intersection. I think he wants his own crane someday. I can’t tell if it’s for the business, or he just wants to learn how to operate one more thing.</p>
<p><a href="http://salesbarriers.typepad.com/.a/6a00d8341c05a353ef0162fc3a4fce970d-pi" style="float: left;"><img alt="Buckingham_Kusterer_2011" class="asset  asset-image at-xid-6a00d8341c05a353ef0162fc3a4fce970d" src="http://salesbarriers.typepad.com/.a/6a00d8341c05a353ef0162fc3a4fce970d-120wi" style="margin: 0px 5px 5px 0px;" title="Buckingham_Kusterer_2011"></img></a><a href="http://salesbarriers.typepad.com/.a/6a00d8341c05a353ef015436b86ff7970c-pi" style="float: right;"><img alt="STHIL_Kusterer_2011" class="asset  asset-image at-xid-6a00d8341c05a353ef015436b86ff7970c" src="http://salesbarriers.typepad.com/.a/6a00d8341c05a353ef015436b86ff7970c-120wi" style="margin: 0px 0px 5px 5px;" title="STHIL_Kusterer_2011"></img></a>Jimmy’s confidence in others shows through, too. He didn’t waste time overseeing the crane’s operation –the operator and Jimmy have a long history of working together and seemed to anticipate each other’s needs. If he’s using your products, or your services, they better operate as well as Everett does; from the reliability of his <a href="http://www.stihlusa.com/chainsaws/MS441.html" target="_self" title="STIHL Marathon">STIHL Magnum </a>chain saw, to the safety and ergonomic design of his <a href="http://www.buckinghammfg.com/" target="_self" title="Buckingham Ergovation">Buckingham Ergovation </a>harness and climbers, Everett knows that his business depends on his gear doing its job, too.</p>
<p><a href="http://salesbarriers.typepad.com/.a/6a00d8341c05a353ef015436b865c7970c-pi" style="float: left;"><img alt="Jimmy_swing_Kusterer_2011" class="asset  asset-image at-xid-6a00d8341c05a353ef015436b865c7970c" src="http://salesbarriers.typepad.com/.a/6a00d8341c05a353ef015436b865c7970c-120wi" style="margin: 0px 5px 5px 0px;" title="Jimmy_swing_Kusterer_2011"></img></a><a href="http://salesbarriers.typepad.com/.a/6a00d8341c05a353ef0162fc3a56aa970d-pi" style="float: right;"><img alt="Tree_dance_Kusterer_2011" class="asset  asset-image at-xid-6a00d8341c05a353ef0162fc3a56aa970d" src="http://salesbarriers.typepad.com/.a/6a00d8341c05a353ef0162fc3a56aa970d-120wi" style="margin: 0px 0px 5px 5px;" title="Tree_dance_Kusterer_2011"></img></a>Always on the move, I would find him riding the cable and ball to the top of the tree, cutting limbs, swinging out for the next move, or gesturing for slight corrections in placement of equipment or people. What you didn’t see was the need for him to expend energy in direct supervision of each task. I had read long ago that success in management is your ability to become “the What and When, not the How” with your staff. He has a seasoned and trained crew that seems to sense his next move or instruction.</p>
<p><a href="http://salesbarriers.typepad.com/.a/6a00d8341c05a353ef015392e52694970b-pi" style="float: left;"><img alt="Stand_down_Kusterer_2011" class="asset  asset-image at-xid-6a00d8341c05a353ef015392e52694970b" src="http://salesbarriers.typepad.com/.a/6a00d8341c05a353ef015392e52694970b-120wi" style="margin: 0px 5px 5px 0px;" title="Stand_down_Kusterer_2011"></img></a>Turn your head, and he’s gone. Not one to rest between tasks – I wonder what his calorie burn rate is – I would find him climbing in the cab of a truck, or talking to the crane operator about a better line of attack for limb removal. In between all this, I would quiz him about his business, the economy, or some other topic of interest of mine. What little downtime there was between the cutting of multiple trees, Jimmy was on the phone <a href="http://www.everetttreeservice.com/ContactUs.php" target="_self" title="Everett Contact Us">arranging for the next job or estimate</a>.</p>
<p><a href="http://salesbarriers.typepad.com/.a/6a00d8341c05a353ef015436b87563970c-pi" style="float: right;"><img alt="Tidy_up_Kusterer_2011" class="asset  asset-image at-xid-6a00d8341c05a353ef015436b87563970c" src="http://salesbarriers.typepad.com/.a/6a00d8341c05a353ef015436b87563970c-120wi" style="margin: 0px 0px 5px 5px;" title="Tidy_up_Kusterer_2011"></img></a>There’s no mystery in my mind as to what it takes to run a growing business. Doing business with people that know how to do it well carries a certain customer satisfaction of its own. Quality work, respect for your employees, and meeting the customer’s needs are the basics. Excel at any one of them and you are likely to keep growing at a sure pace. Operate like Jimmy, and you’ll likely outrun your competition.</p></div><div class="feedflare">
<a href="http://feeds.feedburner.com/~ff/overcomesalesbarriers?a=FAaLa4tCMYA:6qhxytZl6IY:yIl2AUoC8zA"><img src="http://feeds.feedburner.com/~ff/overcomesalesbarriers?d=yIl2AUoC8zA" border="0"></img></a> <a href="http://feeds.feedburner.com/~ff/overcomesalesbarriers?a=FAaLa4tCMYA:6qhxytZl6IY:dnMXMwOfBR0"><img src="http://feeds.feedburner.com/~ff/overcomesalesbarriers?d=dnMXMwOfBR0" border="0"></img></a>
</div><img src="http://feeds.feedburner.com/~r/overcomesalesbarriers/~4/FAaLa4tCMYA" height="1" width="1"/>]]></content:encoded><description>There are few sounds in an otherwise quiet neighborhood that seem as recognizable as a chain saw. No matter how far away, I can usually pick up on the variable pitch in RPMs as well as when the saw begins...</description><feedburner:origLink>http://salesbarriers.typepad.com/one_goal_revenue_generati/2011/11/stihl-knows-chain-saws-everett-knows-trees-the-question-is-who-runs-faster.html</feedburner:origLink></item><item><title>Too many cooks spoil the broth -- And so it is with volunteers</title><link>http://feedproxy.google.com/~r/overcomesalesbarriers/~3/HUVM5i5AhuI/too-many-cooks-spoil-the-broth-and-so-it-is-with-volunteers.html</link><category>Better Business Models</category><category>Business Development</category><category>Career Development</category><category>Human Relations and Personnel Development</category><category>Marketing</category><category>Motivation</category><category>Public Relations and Communication</category><category>Religion</category><category>Teamwork</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">blog@nvestntech.com (NvestNtech, Inc)</dc:creator><pubDate>Mon, 26 Sep 2011 03:23:41 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341c05a353ef015391d1ad05970b</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<div xmlns="http://www.w3.org/1999/xhtml"><p>Volunteers are an integral part for the success of most nonprofits. These well-intended resources can help span the numerous staffing gaps that might otherwise exist without their help. If it were not for their willingness to work, the average nonprofit may not be able to serve their constituents on a larger scale.</p>
<p>Our recent economic conditions have brought forth a new wave of talent in today’s volunteer. From seasoned professional to newly-minted college graduate, these volunteers can offer a new set of skills and experience rarely seen in the past. College grads serving as unpaid interns, or professionals that may be between employment engagements, are eager to add their ‘special sauce’ to the organization’s recipe.</p>
<p>Therein lies the rub. Too many cooks (can) spoil the broth. Whereas the nonprofit is eager to accept additional help, asking for repetitive volunteer skills can cause conflict and collision in the outcome. Without careful planning on the part of the nonprofit, you will soon find volunteers overlapping each other in their recommendations and actions.</p>
<p>One common example is in the area of Corporate Communications, a.k.a., Corporate Comm. Often under the responsibility of the Membership Director, Director of Development or Fundraising Director, communications is an area of great need, but equally spread thin for many nonprofits. Excited to get the word out nonprofits will enthusiastically accept assistance in this area. But, for the volunteer, frustration will quickly set in if they find that someone else is working on the same project, in a slightly different way. They will be left wondering why they were asked to do it in the first place, if someone else was already working on it. There is also the potential for professional jealousy; “Why did you choose his/her work over mine?”</p>
<p>How can you avoid this conflict? Consider volunteer requirements much like a job description for paid staff. Have a clearly defined role and responsibilities outlined for the volunteer, and make it known for the staff to better understand the volunteer’s contribution. Also, if the requirement is greater than a single volunteer can handle, break out the job proportionally and offer segments of the work to the individual that is best suited to complete the task. Set time aside to have regular meetings with each volunteer as well as bringing them together as a group; encourage collaboration and team spirit across those individuals serving in similar roles.</p>
<p>Creating a balance in service and skills can be much like adding just the right herb or spice to a popular recipe. These careful additions can add zest and exhilaration to a favorite dish; a delicacy your constituents will crave for more.</p></div><div class="feedflare">
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</div><img src="http://feeds.feedburner.com/~r/overcomesalesbarriers/~4/HUVM5i5AhuI" height="1" width="1"/>]]></content:encoded><description>Volunteers are an integral part for the success of most nonprofits. These well-intended resources can help span the numerous staffing gaps that might otherwise exist without their help. If it were not for their willingness to work, the average nonprofit...</description><feedburner:origLink>http://salesbarriers.typepad.com/one_goal_revenue_generati/2011/09/too-many-cooks-spoil-the-broth-and-so-it-is-with-volunteers.html</feedburner:origLink></item><item><title>Would-be inventors need not apply</title><link>http://feedproxy.google.com/~r/overcomesalesbarriers/~3/XBAEyG0weuU/would-be-inventors-need-not-apply.html</link><category>Better Business Models</category><category>Business Development</category><category>Innovation</category><category>Selling</category><category>Small Business</category><dc:creator xmlns:dc="http://purl.org/dc/elements/1.1/">blog@nvestntech.com (NvestNtech, Inc)</dc:creator><pubDate>Thu, 22 Sep 2011 13:27:36 PDT</pubDate><guid isPermaLink="false">tag:typepad.com,2003:post-6a00d8341c05a353ef015435a0c9a0970c</guid><content:encoded xmlns:content="http://purl.org/rss/1.0/modules/content/"><![CDATA[<div xmlns="http://www.w3.org/1999/xhtml"><p>When I composed the original blog Post “<a href="http://salesbarriers.typepad.com/one_goal_revenue_generati/2010/10/for-would-be-inventors-or-aspiring-entrepreneurs-five-things-worth-thinking-about-before-you-begin.html" target="_self" title="would-be inventors">For would-be inventors, or aspiring entrepreneurs</a> – Five things worth thinking about before you begin “, I was struck by the notion of how difficult and unforgiving the market can be to an aspiring inventor. This is not to suggest that one shouldn’t pursue their dreams; it’s more about understanding the challenge associated with bringing an idea to fruition.</p>
<p>In my recent conversation with a mid-size industrial design firm, the conversation and responding emails pointed out their struggle in working with startup contacts, companies pre-vesting, and those lacking a business plan. They also pointed out that in their experience,  “significant funding” would be required to “take a product to market the right way (i.e. alpha, beta, production phases – contract manufacturing)”.</p>
<p>One law firm we know who deals in intellectual property and patent law does not represent individual inventors; they represent corporate and university clients, only. They go on to suggest that the road to success has many pitfalls and challenges, and they recommend the individual inventor should seek out the <a href="http://www.uspto.gov/inventors/index.jsp" target="_self" title="USPTO">Inventors Resources of the USPTO </a>for assistance and direction. Filing a patent can be time-consuming and costly. Also, some changes are afoot regarding patents on what should prevail in granting the patent: “first to invent” (current system), or “first to file” (proposed change through new legislation).</p>
<p>In some ways, you can see that the likelihood of success may not be in the lone inventor’s favor. That doesn’t mean it can’t be done. What’s important to know is what you are getting yourself into before you start. By removing the would-be portion of the equation, you can increase the odds in your favor.</p>
<p>First and foremost, develop your idea or invention into a reasonably working prototype. Although an attractive design in a CAD file may sound like a good soapbox to promote your idea, it won’t go far in attracting interest or investment. Like the adage “A picture is worth a thousand words”, there is nothing like being able to hold something in your hands and get a feel for how it works.</p>
<p>Once you have a good feel for your invention – at the risk of bad grammar, something that kind of works like it should – either begin to work with a local, independent design firm, or try your hand at working drawings with software like <a href="http://sketchup.google.com/" target="_self" title="Google SketchUp">Google SketchUp</a>; start out with the free version, then upgrade to PRO (you’ll likely need the PRO version to get some rapid prototypes built). Don’t forget the NDA (non-disclosure agreement) before sharing information, designs, or materials with others.</p>
<p>Assuming you get this far, get that business plan underway. Hopefully this exercise will quickly surface just how much money you’ll need to get your invention from idea into action. Also, begin the show-and-tell (assuming you are protecting your intellectual property in the process) to close friends and business associates. The best advice I can give here is don’t get defensive if they think you have lost your mind. Overcome objections or deficiencies in the same way you would respond to your choice of entrée in a restaurant; politely defend your choice, but listen to the reason your fellow diners are questioning your selection or taste buds.</p>
<p>Ready to go to market? You will need to have a proof-positive production run to show people you are serious about selling your invention; that’s not going to be a cheap endeavor. I recently followed two inventions from different companies that are sold into the home improvement market (suited to the average homeowner). Both inventions retail in the under $25 MSRP range. From what I could read, they each took about $250,000 of investment to enter the market; each one now enjoys distribution and sale in the big-box home improvement centers. Also, both inventions appeared to show an 18-24 month development cycle from idea to sales success.</p>
<p>With a few good steps along the way, you can move from “would-be inventor” to full-fledged entrepreneur. By securing adequate funding, exercising careful development of your product, and acquiring solid sales and distribution channels, you stand a better chance to turn your idea into a high-growth company.</p></div><div class="feedflare">
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