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                <a id="MainContentPlaceHolder_ctl06_ctl00_rptArticles_lnkArticleTitle_0" href="https://www.streamingmedia.com/Articles/Editorial/Short-Cuts/Middle-Mile-Resiliency-and-Delivering-Live-Streams-at-Scale-173929.aspx">Middle-Mile Resiliency and Delivering Live Streams at Scale</a></h3>
            <p>
                As the last mile of streaming becomes increasingly predictable, according to CacheFly CTO and Founder Matt Levine, the focus of streaming professionals working to enhance reliability in live event delivery shifts to the middle mile. Levine and YouTube Head of OTT Live Engineering Sean McCarthy explore what workflow and architecture elements constitute the middle mile and what it takes to navigate middle-mile variability most effectively origin-to-edge and designing workflows that scale in this conversation with SVTA Subject Matter Expert Bhavesh Upadhyaya at Streaming Media Connect 2026.
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                    16 Mar 2026</span>
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            <p>
                Matching ads to programming context and audience interests is theoretically what CTV and OTT can do better than traditional linear television, but it requires gathering data and leveraging it effectively to make sound contextual calls. Philo Head of Advertising Partnerships Aulden Kaye Yi and Roku Head of Supply Side Ad Platform Charlie Goodman discuss what works on their platforms and how their teams approach contextual advertising in this conversation with SVTA Subject Matter Expert Bhavesh Upadhyaya at Streaming Media Connect 2026.
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                    13 Mar 2026</span>
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                <a id="MainContentPlaceHolder_ctl06_ctl00_rptArticles_lnkArticleTitle_2" href="https://www.streamingmedia.com/Articles/Editorial/Short-Cuts/How-the-NBA-Keeps-Younger-Viewers-Engaged-173848.aspx">How the NBA Keeps Younger Viewers Engaged</a></h3>
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                Even as live sports remains arguably the only consistently reliable appointment viewing genre in TV, younger viewers are notoriously appointment viewing-averse. Yet NBA attention from younger fans is growing, according to NBA VP of Global Media Insights Michelle Auguste; it just shows up in different places, and requires following different metrics to make sense of and deploying different strategies and cultural touchpoints to cultivate the 24/7 fandom model that makes younger fans feel like they're part of the league. 
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                    10 Mar 2026</span>
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                <a id="MainContentPlaceHolder_ctl06_ctl00_rptArticles_lnkArticleTitle_3" href="https://www.streamingmedia.com/Articles/Editorial/Short-Cuts/Inside-the-CTV-Contextual-Advertising-Toolset-173791.aspx">Inside the CTV Contextual Advertising Toolset</a></h3>
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                CTV contextual advertising, like many things in life, is all about making good decisions, and making informed decisions based on a wealth of data means leveraging the right tools—often AI-driven—to gather and distill and interpret that data. Sometimes developing sound contextual media plans involves working with in-house tech and other times it means working with third-party tools, as Team Whistle (a DAZN company) president Joe Caporoso and Intersection CEO Chris Grosso explain in this discussion with SVTA subject matter expert Bhavesh Upadhyaya in this clip from Streaming Media Connect 2026.
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                    09 Mar 2026</span>
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                Opening our blog to a never-ending stream of guest contributors yields some of the coolest stuff we publish, with topics that would never occur to me. Though I rarely know when these pieces will arrive or where they'll come from, it is often heady, provocative stuff that I'm proud to publish. 
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                    16 Mar 2026</span>
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                <a id="MainContentPlaceHolder_ctl07_ctl00_rptArticles_lnkImageLink_1" href="https://www.streamingmedia.com/Articles/Columns/Future-in-Focus/CTV-Is-Defining-the-Future-of-Streaming-Ads-173682.aspx"><img class="lazy" data-original="https://dzceab466r34n.cloudfront.net/Images/ArticleImages/120884-Column-Future-in-Focus-1200-Color-2-ORG.jpg" src="" /></a>
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                <a id="MainContentPlaceHolder_ctl07_ctl00_rptArticles_lnkArticleTitle_1" href="https://www.streamingmedia.com/Articles/Columns/Future-in-Focus/CTV-Is-Defining-the-Future-of-Streaming-Ads-173682.aspx">CTV Is Defining the Future of Streaming Ads</a></h3>
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                While advertising has long been a unidirectional experience, there have been forays into making it bidirectional for a long time. The value proposition is pretty clear. If people are watching a show and an advertisement comes on showcasing a product that interests them, wouldn't it be great if they could grab the remote, push a couple of buttons, and have it delivered to their doorstep?
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                    26 Feb 2026</span>
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                <a id="MainContentPlaceHolder_ctl07_ctl00_rptArticles_lnkImageLink_2" href="https://www.streamingmedia.com/Articles/Columns/The-Producers-View/Content-Creation-Consolidation-Bending-Spoons-Strikes-Again-172824.aspx"><img class="lazy" data-original="https://dzceab466r34n.cloudfront.net/Images/ArticleImages/168432-ticker0-ORG.png" src="" /></a>
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                <a id="MainContentPlaceHolder_ctl07_ctl00_rptArticles_lnkContextSubType_2" href="https://www.streamingmedia.com/Articles/MoreNews.aspx?ContextSubtypeID=777">The Producer's View</a>
            
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                <a id="MainContentPlaceHolder_ctl07_ctl00_rptArticles_lnkArticleTitle_2" href="https://www.streamingmedia.com/Articles/Columns/The-Producers-View/Content-Creation-Consolidation-Bending-Spoons-Strikes-Again-172824.aspx">Content Creation Consolidation: Bending Spoons Strikes Again</a></h3>
            <p>
                There are a few tools that many streaming pros have used through the years, from WeTransfer to Brightcove to Vimeo. Some are essential to content creation, OTT delivery, and live streaming. All of these tools have one important thing in common now: their recent acquisition by the Italian company Bending Spoons.
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                <span class="article_date">
                    15 Dec 2025</span>
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