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	<title>Rocket Yard</title>
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<site xmlns="com-wordpress:feed-additions:1">5439935</site>	<item>
		<title>Fast and Roomy: The New OWC Express 4M2 Ultra Doesn’t Make You Choose Speed Over Capacity</title>
		<link>https://eshop.macsales.com/blog/98400-fast-and-roomy-the-new-owc-express-4m2-ultra-doesnt-make-you-choose-speed-over-capacity/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=fast-and-roomy-the-new-owc-express-4m2-ultra-doesnt-make-you-choose-speed-over-capacity</link>
					<comments>https://eshop.macsales.com/blog/98400-fast-and-roomy-the-new-owc-express-4m2-ultra-doesnt-make-you-choose-speed-over-capacity/#respond</comments>
		
		<dc:creator><![CDATA[OWC Wayne G]]></dc:creator>
		<pubDate>Sat, 18 Apr 2026 10:31:00 +0000</pubDate>
				<category><![CDATA[New @ OWC]]></category>
		<category><![CDATA[OWC News]]></category>
		<category><![CDATA[Tech Tips]]></category>
		<guid isPermaLink="false">https://eshop.macsales.com/blog/?p=98400</guid>

					<description><![CDATA[<img width="284" height="160" src="https://eshop.macsales.com/blog/wp-content/uploads/2026/04/OWC-Express-4M2-Ultra-Studio-Hero-284x160.jpeg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://eshop.macsales.com/blog/wp-content/uploads/2026/04/OWC-Express-4M2-Ultra-Studio-Hero-284x160.jpeg 284w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/OWC-Express-4M2-Ultra-Studio-Hero-213x120.jpeg 213w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/OWC-Express-4M2-Ultra-Studio-Hero-190x107.jpeg 190w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/OWC-Express-4M2-Ultra-Studio-Hero-1536x864.jpeg 1536w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/OWC-Express-4M2-Ultra-Studio-Hero-1400x787.jpeg 1400w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/OWC-Express-4M2-Ultra-Studio-Hero-750x421.jpeg 750w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/OWC-Express-4M2-Ultra-Studio-Hero-548x308.jpeg 548w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/OWC-Express-4M2-Ultra-Studio-Hero-364x204.jpeg 364w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/OWC-Express-4M2-Ultra-Studio-Hero-230x129.jpeg 230w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/OWC-Express-4M2-Ultra-Studio-Hero-100x56.jpeg 100w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/OWC-Express-4M2-Ultra-Studio-Hero.jpeg 1920w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/OWC-Express-4M2-Ultra-Studio-Hero-284x160@2x.jpeg 568w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/OWC-Express-4M2-Ultra-Studio-Hero-213x120@2x.jpeg 426w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/OWC-Express-4M2-Ultra-Studio-Hero-190x107@2x.jpeg 380w" sizes="(max-width: 284px) 100vw, 284px" /><p>The Express 4M2 is the first Thunderbolt 5 four-slot NVMe SSD enclosure, packing blistering speed, huge capacity, and massive scalability into a compact, intelligently cooled enclosure.</p>
<p>The post <a rel="nofollow" href="https://eshop.macsales.com/blog/98400-fast-and-roomy-the-new-owc-express-4m2-ultra-doesnt-make-you-choose-speed-over-capacity/">Fast and Roomy: The New OWC Express 4M2 Ultra Doesn’t Make You Choose Speed Over Capacity</a> appeared first on <a rel="nofollow" href="https://eshop.macsales.com/blog">Rocket Yard</a>.</p>
]]></description>
		
					<wfw:commentRss>https://eshop.macsales.com/blog/98400-fast-and-roomy-the-new-owc-express-4m2-ultra-doesnt-make-you-choose-speed-over-capacity/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">98400</post-id>	</item>
		<item>
		<title>OWC MacDrive 12 is Here and it Solves Cross-Platform Drive Access for Good</title>
		<link>https://eshop.macsales.com/blog/98405-owc-macdrive-12-is-here-and-it-solves-cross-platform-drive-access-for-good/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=owc-macdrive-12-is-here-and-it-solves-cross-platform-drive-access-for-good</link>
					<comments>https://eshop.macsales.com/blog/98405-owc-macdrive-12-is-here-and-it-solves-cross-platform-drive-access-for-good/#respond</comments>
		
		<dc:creator><![CDATA[OWC Wayne G]]></dc:creator>
		<pubDate>Sat, 18 Apr 2026 10:30:00 +0000</pubDate>
				<category><![CDATA[New @ OWC]]></category>
		<category><![CDATA[OWC News]]></category>
		<category><![CDATA[Tech Tips]]></category>
		<guid isPermaLink="false">https://eshop.macsales.com/blog/?p=98405</guid>

					<description><![CDATA[<img width="284" height="160" src="https://eshop.macsales.com/blog/wp-content/uploads/2026/04/IMG_0414-284x160.jpeg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://eshop.macsales.com/blog/wp-content/uploads/2026/04/IMG_0414-284x160.jpeg 284w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/IMG_0414-213x120.jpeg 213w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/IMG_0414-190x107.jpeg 190w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/IMG_0414-1536x864.jpeg 1536w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/IMG_0414-1400x787.jpeg 1400w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/IMG_0414-750x421.jpeg 750w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/IMG_0414-548x308.jpeg 548w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/IMG_0414-364x204.jpeg 364w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/IMG_0414-230x129.jpeg 230w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/IMG_0414-100x56.jpeg 100w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/IMG_0414.jpeg 1920w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/IMG_0414-284x160@2x.jpeg 568w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/IMG_0414-213x120@2x.jpeg 426w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/IMG_0414-190x107@2x.jpeg 380w" sizes="(max-width: 284px) 100vw, 284px" /><p>MacDrive 12 adds a long-standing feature request: full read/write support for encrypted APFS volumes direction Windows Explorer.</p>
<p>The post <a rel="nofollow" href="https://eshop.macsales.com/blog/98405-owc-macdrive-12-is-here-and-it-solves-cross-platform-drive-access-for-good/">OWC MacDrive 12 is Here and it Solves Cross-Platform Drive Access for Good</a> appeared first on <a rel="nofollow" href="https://eshop.macsales.com/blog">Rocket Yard</a>.</p>
]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">98405</post-id>	</item>
		<item>
		<title>OWC is Heading to NAB 2026. Here’s What We’re Bringing</title>
		<link>https://eshop.macsales.com/blog/98403-owc-is-heading-to-nab-2026-heres-what-were-bringing/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=owc-is-heading-to-nab-2026-heres-what-were-bringing</link>
					<comments>https://eshop.macsales.com/blog/98403-owc-is-heading-to-nab-2026-heres-what-were-bringing/#respond</comments>
		
		<dc:creator><![CDATA[OWC Wayne G]]></dc:creator>
		<pubDate>Fri, 17 Apr 2026 15:06:36 +0000</pubDate>
				<category><![CDATA[Tech Tips]]></category>
		<guid isPermaLink="false">https://eshop.macsales.com/blog/?p=98403</guid>

					<description><![CDATA[<img width="284" height="160" src="https://eshop.macsales.com/blog/wp-content/uploads/2026/04/NAB-2026-blog-hero-284x160.jpeg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://eshop.macsales.com/blog/wp-content/uploads/2026/04/NAB-2026-blog-hero-284x160.jpeg 284w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/NAB-2026-blog-hero-213x120.jpeg 213w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/NAB-2026-blog-hero-190x107.jpeg 190w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/NAB-2026-blog-hero-1536x864.jpeg 1536w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/NAB-2026-blog-hero-1400x787.jpeg 1400w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/NAB-2026-blog-hero-750x421.jpeg 750w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/NAB-2026-blog-hero-548x308.jpeg 548w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/NAB-2026-blog-hero-364x204.jpeg 364w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/NAB-2026-blog-hero-230x129.jpeg 230w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/NAB-2026-blog-hero-100x56.jpeg 100w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/NAB-2026-blog-hero.jpeg 1920w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/NAB-2026-blog-hero-284x160@2x.jpeg 568w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/NAB-2026-blog-hero-213x120@2x.jpeg 426w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/NAB-2026-blog-hero-190x107@2x.jpeg 380w" sizes="(max-width: 284px) 100vw, 284px" /><p>Visit OWC at NAB Booth N2373 to check out the latest in storage and connectivity solutions designed to elevate every creative workflow.</p>
<p>The post <a rel="nofollow" href="https://eshop.macsales.com/blog/98403-owc-is-heading-to-nab-2026-heres-what-were-bringing/">OWC is Heading to NAB 2026. Here’s What We’re Bringing</a> appeared first on <a rel="nofollow" href="https://eshop.macsales.com/blog">Rocket Yard</a>.</p>
]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">98403</post-id>	</item>
		<item>
		<title>Time Machine is Just the Start: How to Build a Bulletproof 3-2-1 Mac Backup Plan</title>
		<link>https://eshop.macsales.com/blog/98395-time-machine-is-just-the-start-how-to-build-a-bulletproof-3-2-1-mac-backup-plan/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=time-machine-is-just-the-start-how-to-build-a-bulletproof-3-2-1-mac-backup-plan</link>
					<comments>https://eshop.macsales.com/blog/98395-time-machine-is-just-the-start-how-to-build-a-bulletproof-3-2-1-mac-backup-plan/#respond</comments>
		
		<dc:creator><![CDATA[OWC Wayne G]]></dc:creator>
		<pubDate>Wed, 15 Apr 2026 16:51:49 +0000</pubDate>
				<category><![CDATA[Mac Tips]]></category>
		<category><![CDATA[Tech Tips]]></category>
		<guid isPermaLink="false">https://eshop.macsales.com/blog/?p=98395</guid>

					<description><![CDATA[<img width="284" height="160" src="https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Time-Machine-321-strategy-hero-284x160.jpeg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Time-Machine-321-strategy-hero-284x160.jpeg 284w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Time-Machine-321-strategy-hero-213x120.jpeg 213w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Time-Machine-321-strategy-hero-190x107.jpeg 190w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Time-Machine-321-strategy-hero-1536x864.jpeg 1536w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Time-Machine-321-strategy-hero-1400x787.jpeg 1400w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Time-Machine-321-strategy-hero-750x421.jpeg 750w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Time-Machine-321-strategy-hero-548x308.jpeg 548w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Time-Machine-321-strategy-hero-364x204.jpeg 364w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Time-Machine-321-strategy-hero-230x129.jpeg 230w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Time-Machine-321-strategy-hero-100x56.jpeg 100w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Time-Machine-321-strategy-hero.jpeg 1920w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Time-Machine-321-strategy-hero-284x160@2x.jpeg 568w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Time-Machine-321-strategy-hero-213x120@2x.jpeg 426w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Time-Machine-321-strategy-hero-190x107@2x.jpeg 380w" sizes="auto, (max-width: 284px) 100vw, 284px" /><p>Every Mac comes with Time Machine built in—but a single backup drive is still a single point of failure. Here’s how to build a complete 3-2-1 backup plan that keeps your data safe no matter what happens.</p>
<p>The post <a rel="nofollow" href="https://eshop.macsales.com/blog/98395-time-machine-is-just-the-start-how-to-build-a-bulletproof-3-2-1-mac-backup-plan/">Time Machine is Just the Start: How to Build a Bulletproof 3-2-1 Mac Backup Plan</a> appeared first on <a rel="nofollow" href="https://eshop.macsales.com/blog">Rocket Yard</a>.</p>
]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">98395</post-id>	</item>
		<item>
		<title>Save Time With Easy Mac Automation Routines Using Keyboard Maestro</title>
		<link>https://eshop.macsales.com/blog/98249-save-time-with-easy-mac-automation-routines-using-keyboard-maestro/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=save-time-with-easy-mac-automation-routines-using-keyboard-maestro</link>
					<comments>https://eshop.macsales.com/blog/98249-save-time-with-easy-mac-automation-routines-using-keyboard-maestro/#respond</comments>
		
		<dc:creator><![CDATA[Krishna Sadasivam]]></dc:creator>
		<pubDate>Fri, 10 Apr 2026 17:14:32 +0000</pubDate>
				<category><![CDATA[Mac Tips]]></category>
		<category><![CDATA[Tech Tips]]></category>
		<guid isPermaLink="false">https://eshop.macsales.com/blog/?p=98249</guid>

					<description><![CDATA[<img width="284" height="160" src="https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Keyboard-Maestro-routines-hero-284x160.jpeg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Keyboard-Maestro-routines-hero-284x160.jpeg 284w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Keyboard-Maestro-routines-hero-213x120.jpeg 213w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Keyboard-Maestro-routines-hero-190x107.jpeg 190w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Keyboard-Maestro-routines-hero-1536x864.jpeg 1536w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Keyboard-Maestro-routines-hero-1400x787.jpeg 1400w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Keyboard-Maestro-routines-hero-750x421.jpeg 750w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Keyboard-Maestro-routines-hero-548x308.jpeg 548w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Keyboard-Maestro-routines-hero-364x204.jpeg 364w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Keyboard-Maestro-routines-hero-230x129.jpeg 230w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Keyboard-Maestro-routines-hero-100x56.jpeg 100w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Keyboard-Maestro-routines-hero.jpeg 1920w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Keyboard-Maestro-routines-hero-284x160@2x.jpeg 568w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Keyboard-Maestro-routines-hero-213x120@2x.jpeg 426w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Keyboard-Maestro-routines-hero-190x107@2x.jpeg 380w" sizes="auto, (max-width: 284px) 100vw, 284px" /><p>Learn how to setup custom keyboard shortcuts to trigger time-saving Mac routines with Keyboard Maestro.</p>
<p>The post <a rel="nofollow" href="https://eshop.macsales.com/blog/98249-save-time-with-easy-mac-automation-routines-using-keyboard-maestro/">Save Time With Easy Mac Automation Routines Using Keyboard Maestro</a> appeared first on <a rel="nofollow" href="https://eshop.macsales.com/blog">Rocket Yard</a>.</p>
]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">98249</post-id>	</item>
		<item>
		<title>Apple’s First Attempt at Building its Own Chips Was a Failure</title>
		<link>https://eshop.macsales.com/blog/98382-apples-first-attempt-at-building-its-own-chips-was-a-failure/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=apples-first-attempt-at-building-its-own-chips-was-a-failure</link>
					<comments>https://eshop.macsales.com/blog/98382-apples-first-attempt-at-building-its-own-chips-was-a-failure/#respond</comments>
		
		<dc:creator><![CDATA[OWC Wayne G]]></dc:creator>
		<pubDate>Thu, 09 Apr 2026 16:48:22 +0000</pubDate>
				<category><![CDATA[Apple News]]></category>
		<guid isPermaLink="false">https://eshop.macsales.com/blog/?p=98382</guid>

					<description><![CDATA[<img width="284" height="160" src="https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Project-Aquarius-hero-1-284x160.jpeg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Project-Aquarius-hero-1-284x160.jpeg 284w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Project-Aquarius-hero-1-213x120.jpeg 213w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Project-Aquarius-hero-1-190x107.jpeg 190w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Project-Aquarius-hero-1-1536x864.jpeg 1536w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Project-Aquarius-hero-1-1400x787.jpeg 1400w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Project-Aquarius-hero-1-750x421.jpeg 750w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Project-Aquarius-hero-1-548x308.jpeg 548w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Project-Aquarius-hero-1-364x204.jpeg 364w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Project-Aquarius-hero-1-230x129.jpeg 230w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Project-Aquarius-hero-1-100x56.jpeg 100w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Project-Aquarius-hero-1.jpeg 1920w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Project-Aquarius-hero-1-284x160@2x.jpeg 568w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Project-Aquarius-hero-1-213x120@2x.jpeg 426w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Project-Aquarius-hero-1-190x107@2x.jpeg 380w" sizes="auto, (max-width: 284px) 100vw, 284px" /><p>Given the massive success of Apple Silicon and the fact that we’re just more than a month removed from the release of Apple’s most powerful chip yet, the M5 Max, it’s easy to forget that for the majority of the company’s history, Apple was beholden to others for its supply of systems on a chip [&#8230;]</p>
<p>The post <a rel="nofollow" href="https://eshop.macsales.com/blog/98382-apples-first-attempt-at-building-its-own-chips-was-a-failure/">Apple’s First Attempt at Building its Own Chips Was a Failure</a> appeared first on <a rel="nofollow" href="https://eshop.macsales.com/blog">Rocket Yard</a>.</p>
]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">98382</post-id>	</item>
		<item>
		<title>Apple Business Offers Owners One Free Platform to Run, Manage, and Grow Their Companies</title>
		<link>https://eshop.macsales.com/blog/98375-apple-business-offers-owners-one-free-platform-to-run-manage-and-grow-their-companies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=apple-business-offers-owners-one-free-platform-to-run-manage-and-grow-their-companies</link>
					<comments>https://eshop.macsales.com/blog/98375-apple-business-offers-owners-one-free-platform-to-run-manage-and-grow-their-companies/#respond</comments>
		
		<dc:creator><![CDATA[OWC Wayne G]]></dc:creator>
		<pubDate>Mon, 06 Apr 2026 16:36:37 +0000</pubDate>
				<category><![CDATA[Apple News]]></category>
		<guid isPermaLink="false">https://eshop.macsales.com/blog/?p=98375</guid>

					<description><![CDATA[<img width="284" height="160" src="https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Apple-Business-Hero-284x160.jpeg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Apple-Business-Hero-284x160.jpeg 284w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Apple-Business-Hero-213x120.jpeg 213w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Apple-Business-Hero-190x107.jpeg 190w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Apple-Business-Hero-1536x864.jpeg 1536w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Apple-Business-Hero-1400x787.jpeg 1400w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Apple-Business-Hero-750x421.jpeg 750w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Apple-Business-Hero-548x308.jpeg 548w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Apple-Business-Hero-364x204.jpeg 364w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Apple-Business-Hero-230x129.jpeg 230w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Apple-Business-Hero-100x56.jpeg 100w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Apple-Business-Hero.jpeg 1920w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Apple-Business-Hero-284x160@2x.jpeg 568w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Apple-Business-Hero-213x120@2x.jpeg 426w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Apple-Business-Hero-190x107@2x.jpeg 380w" sizes="auto, (max-width: 284px) 100vw, 284px" /><p>Apple is consolidating is business-facing tools into a free all-in-one platform aimed at helping businesses reach more customers and more easily manage their Apple devices.</p>
<p>The post <a rel="nofollow" href="https://eshop.macsales.com/blog/98375-apple-business-offers-owners-one-free-platform-to-run-manage-and-grow-their-companies/">Apple Business Offers Owners One Free Platform to Run, Manage, and Grow Their Companies</a> appeared first on <a rel="nofollow" href="https://eshop.macsales.com/blog">Rocket Yard</a>.</p>
]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">98375</post-id>	</item>
		<item>
		<title>“Apple: The First 50 Years” by David Pogue is a Great Read and Awesome Addition to any Apple Collection</title>
		<link>https://eshop.macsales.com/blog/98284-apple-the-first-50-years-by-david-pogue-is-a-great-read-and-awesome-addition-to-any-apple-collection/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=apple-the-first-50-years-by-david-pogue-is-a-great-read-and-awesome-addition-to-any-apple-collection</link>
					<comments>https://eshop.macsales.com/blog/98284-apple-the-first-50-years-by-david-pogue-is-a-great-read-and-awesome-addition-to-any-apple-collection/#respond</comments>
		
		<dc:creator><![CDATA[Krishna Sadasivam]]></dc:creator>
		<pubDate>Fri, 03 Apr 2026 15:48:52 +0000</pubDate>
				<category><![CDATA[App Review]]></category>
		<category><![CDATA[Apple News]]></category>
		<guid isPermaLink="false">https://eshop.macsales.com/blog/?p=98284</guid>

					<description><![CDATA[<img width="284" height="160" src="https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Untitled-284x160.jpeg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Untitled-284x160.jpeg 284w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Untitled-213x120.jpeg 213w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Untitled-190x107.jpeg 190w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Untitled-1536x864.jpeg 1536w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Untitled-1400x787.jpeg 1400w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Untitled-750x421.jpeg 750w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Untitled-548x308.jpeg 548w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Untitled-364x204.jpeg 364w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Untitled-230x129.jpeg 230w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Untitled-100x56.jpeg 100w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Untitled.jpeg 1920w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Untitled-284x160@2x.jpeg 568w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Untitled-213x120@2x.jpeg 426w, https://eshop.macsales.com/blog/wp-content/uploads/2026/04/Untitled-190x107@2x.jpeg 380w" sizes="auto, (max-width: 284px) 100vw, 284px" /><p>Pogue’s book is an exciting, colorful, and illuminating read for even the most knowledgeable of Apple fans.</p>
<p>The post <a rel="nofollow" href="https://eshop.macsales.com/blog/98284-apple-the-first-50-years-by-david-pogue-is-a-great-read-and-awesome-addition-to-any-apple-collection/">“Apple: The First 50 Years” by David Pogue is a Great Read and Awesome Addition to any Apple Collection</a> appeared first on <a rel="nofollow" href="https://eshop.macsales.com/blog">Rocket Yard</a>.</p>
]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">98284</post-id>	</item>
		<item>
		<title>Happy 50th, Apple: Here’s to the Company That Changed Everything</title>
		<link>https://eshop.macsales.com/blog/98355-happy-50th-apple-heres-to-the-company-that-changed-everything/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=happy-50th-apple-heres-to-the-company-that-changed-everything</link>
					<comments>https://eshop.macsales.com/blog/98355-happy-50th-apple-heres-to-the-company-that-changed-everything/#respond</comments>
		
		<dc:creator><![CDATA[OWC Wayne G]]></dc:creator>
		<pubDate>Wed, 01 Apr 2026 10:00:00 +0000</pubDate>
				<category><![CDATA[Apple News]]></category>
		<category><![CDATA[Tech Tips]]></category>
		<guid isPermaLink="false">https://eshop.macsales.com/blog/?p=98355</guid>

					<description><![CDATA[<img width="284" height="160" src="https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Apple-50-hero-284x160.jpeg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Apple-50-hero-284x160.jpeg 284w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Apple-50-hero-213x120.jpeg 213w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Apple-50-hero-190x107.jpeg 190w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Apple-50-hero-1536x864.jpeg 1536w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Apple-50-hero-1400x787.jpeg 1400w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Apple-50-hero-750x421.jpeg 750w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Apple-50-hero-548x308.jpeg 548w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Apple-50-hero-364x204.jpeg 364w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Apple-50-hero-230x129.jpeg 230w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Apple-50-hero-100x56.jpeg 100w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Apple-50-hero.jpeg 1920w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Apple-50-hero-284x160@2x.jpeg 568w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Apple-50-hero-213x120@2x.jpeg 426w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Apple-50-hero-190x107@2x.jpeg 380w" sizes="auto, (max-width: 284px) 100vw, 284px" /><p>Here at OWC, we’re proud to have a history that is tightly intertwined with Apple.</p>
<p>The post <a rel="nofollow" href="https://eshop.macsales.com/blog/98355-happy-50th-apple-heres-to-the-company-that-changed-everything/">Happy 50th, Apple: Here’s to the Company That Changed Everything</a> appeared first on <a rel="nofollow" href="https://eshop.macsales.com/blog">Rocket Yard</a>.</p>
]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">98355</post-id>	</item>
		<item>
		<title>Don’t Wait Until It’s Too Late: World Backup Day 2026 and the OWC Storage Solutions That Have Your Back</title>
		<link>https://eshop.macsales.com/blog/98331-dont-wait-until-its-too-late-world-backup-day-2026-and-the-owc-storage-solutions-that-have-your-back/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=dont-wait-until-its-too-late-world-backup-day-2026-and-the-owc-storage-solutions-that-have-your-back</link>
					<comments>https://eshop.macsales.com/blog/98331-dont-wait-until-its-too-late-world-backup-day-2026-and-the-owc-storage-solutions-that-have-your-back/#respond</comments>
		
		<dc:creator><![CDATA[OWC Wayne G]]></dc:creator>
		<pubDate>Tue, 31 Mar 2026 13:53:00 +0000</pubDate>
				<category><![CDATA[New @ OWC]]></category>
		<category><![CDATA[OWC News]]></category>
		<category><![CDATA[Tech Tips]]></category>
		<guid isPermaLink="false">https://eshop.macsales.com/blog/?p=98331</guid>

					<description><![CDATA[<img width="284" height="160" src="https://eshop.macsales.com/blog/wp-content/uploads/2026/03/World-Backup-Day-2026-Hero-update-1-284x160.jpeg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://eshop.macsales.com/blog/wp-content/uploads/2026/03/World-Backup-Day-2026-Hero-update-1-284x160.jpeg 284w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/World-Backup-Day-2026-Hero-update-1-213x120.jpeg 213w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/World-Backup-Day-2026-Hero-update-1-190x107.jpeg 190w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/World-Backup-Day-2026-Hero-update-1-1536x864.jpeg 1536w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/World-Backup-Day-2026-Hero-update-1-1400x787.jpeg 1400w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/World-Backup-Day-2026-Hero-update-1-750x421.jpeg 750w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/World-Backup-Day-2026-Hero-update-1-548x308.jpeg 548w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/World-Backup-Day-2026-Hero-update-1-364x204.jpeg 364w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/World-Backup-Day-2026-Hero-update-1-230x129.jpeg 230w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/World-Backup-Day-2026-Hero-update-1-100x56.jpeg 100w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/World-Backup-Day-2026-Hero-update-1.jpeg 1920w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/World-Backup-Day-2026-Hero-update-1-284x160@2x.jpeg 568w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/World-Backup-Day-2026-Hero-update-1-213x120@2x.jpeg 426w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/World-Backup-Day-2026-Hero-update-1-190x107@2x.jpeg 380w" sizes="auto, (max-width: 284px) 100vw, 284px" /><p>World Backup Day is the perfect time to build the perfect 3-2-1 backup strategy to keep your digital life safe and secure.</p>
<p>The post <a rel="nofollow" href="https://eshop.macsales.com/blog/98331-dont-wait-until-its-too-late-world-backup-day-2026-and-the-owc-storage-solutions-that-have-your-back/">Don’t Wait Until It’s Too Late: World Backup Day 2026 and the OWC Storage Solutions That Have Your Back</a> appeared first on <a rel="nofollow" href="https://eshop.macsales.com/blog">Rocket Yard</a>.</p>
]]></description>
		
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			<slash:comments>0</slash:comments>
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">98331</post-id>	</item>
		<item>
		<title>Apple Pulls the Plug on the Mac Pro</title>
		<link>https://eshop.macsales.com/blog/98323-apple-pulls-the-plug-on-the-mac-pro/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=apple-pulls-the-plug-on-the-mac-pro</link>
					<comments>https://eshop.macsales.com/blog/98323-apple-pulls-the-plug-on-the-mac-pro/#respond</comments>
		
		<dc:creator><![CDATA[OWC Wayne G]]></dc:creator>
		<pubDate>Fri, 27 Mar 2026 13:02:29 +0000</pubDate>
				<category><![CDATA[Apple News]]></category>
		<category><![CDATA[Tech Tips]]></category>
		<guid isPermaLink="false">https://eshop.macsales.com/blog/?p=98323</guid>

					<description><![CDATA[<img width="284" height="160" src="https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Mac-Pro-hero-284x160.jpeg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Mac-Pro-hero-284x160.jpeg 284w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Mac-Pro-hero-213x120.jpeg 213w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Mac-Pro-hero-190x107.jpeg 190w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Mac-Pro-hero-1536x864.jpeg 1536w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Mac-Pro-hero-1400x787.jpeg 1400w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Mac-Pro-hero-750x421.jpeg 750w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Mac-Pro-hero-548x308.jpeg 548w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Mac-Pro-hero-364x204.jpeg 364w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Mac-Pro-hero-230x129.jpeg 230w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Mac-Pro-hero-100x56.jpeg 100w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Mac-Pro-hero.jpeg 1920w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Mac-Pro-hero-284x160@2x.jpeg 568w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Mac-Pro-hero-213x120@2x.jpeg 426w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/Mac-Pro-hero-190x107@2x.jpeg 380w" sizes="auto, (max-width: 284px) 100vw, 284px" /><p>The writing had been on the wall for quite some time.</p>
<p>The post <a rel="nofollow" href="https://eshop.macsales.com/blog/98323-apple-pulls-the-plug-on-the-mac-pro/">Apple Pulls the Plug on the Mac Pro</a> appeared first on <a rel="nofollow" href="https://eshop.macsales.com/blog">Rocket Yard</a>.</p>
]]></description>
		
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		<post-id xmlns="com-wordpress:feed-additions:1">98323</post-id>	</item>
		<item>
		<title>Why SSD Prices are Rising—And What You Can Do About It</title>
		<link>https://eshop.macsales.com/blog/98314-why-ssd-prices-are-rising-and-what-you-can-do-about-it/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=why-ssd-prices-are-rising-and-what-you-can-do-about-it</link>
					<comments>https://eshop.macsales.com/blog/98314-why-ssd-prices-are-rising-and-what-you-can-do-about-it/#respond</comments>
		
		<dc:creator><![CDATA[OWC Wayne G]]></dc:creator>
		<pubDate>Thu, 26 Mar 2026 16:03:00 +0000</pubDate>
				<category><![CDATA[Tech Tips]]></category>
		<guid isPermaLink="false">https://eshop.macsales.com/blog/?p=98314</guid>

					<description><![CDATA[<img width="284" height="160" src="https://eshop.macsales.com/blog/wp-content/uploads/2026/03/SSD-prices-rising-hero-284x160.jpeg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://eshop.macsales.com/blog/wp-content/uploads/2026/03/SSD-prices-rising-hero-284x160.jpeg 284w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/SSD-prices-rising-hero-213x120.jpeg 213w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/SSD-prices-rising-hero-190x107.jpeg 190w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/SSD-prices-rising-hero-1536x864.jpeg 1536w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/SSD-prices-rising-hero-1400x787.jpeg 1400w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/SSD-prices-rising-hero-750x421.jpeg 750w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/SSD-prices-rising-hero-548x308.jpeg 548w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/SSD-prices-rising-hero-364x204.jpeg 364w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/SSD-prices-rising-hero-230x129.jpeg 230w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/SSD-prices-rising-hero-100x56.jpeg 100w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/SSD-prices-rising-hero.jpeg 1920w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/SSD-prices-rising-hero-284x160@2x.jpeg 568w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/SSD-prices-rising-hero-213x120@2x.jpeg 426w, https://eshop.macsales.com/blog/wp-content/uploads/2026/03/SSD-prices-rising-hero-190x107@2x.jpeg 380w" sizes="auto, (max-width: 284px) 100vw, 284px" /><p>Here’s why prices for storage of all types is on the rise and what you can do if you find yourself short on space—without breaking the bank.</p>
<p>The post <a rel="nofollow" href="https://eshop.macsales.com/blog/98314-why-ssd-prices-are-rising-and-what-you-can-do-about-it/">Why SSD Prices are Rising—And What You Can Do About It</a> appeared first on <a rel="nofollow" href="https://eshop.macsales.com/blog">Rocket Yard</a>.</p>
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