OxonDigital

Best practice in interacting with customers on social media – what users want

Ana Isabel Canhoto — Thu, 09 May 2013 09:17:07 +0000

Social media has revolutionised the way Internet users communicate with firms. Not only do social media users talk very publicly about their experiences and opinions of brands but, increasingly, they reach out to the organisations behind those same brands. For instance, social media users may leave comments on an organisation’s Facebook page, tag the firm [...]

Best practice in interacting with customers on social media – what users want written by Ana Isabel Canhoto at OxonDigital

Email marketing metrics and why they’re useful

Phil Singer — Tue, 07 May 2013 09:24:33 +0000

One of the big bonuses about email marketing that most marketing people know is that you can monitor exactly who clicks on links within your emails (and to a certain extent, who opened your email campaign), something you can’t do with very many marketing channels offline or online. However, this is just the beginning. If [...]

Email marketing metrics and why they’re useful written by Phil Singer at OxonDigital

One channel love?

Andy Hall — Wed, 01 May 2013 09:10:25 +0000

The new Youtube channel design called ‘One channel’ was released last month giving brands the opportunity to personalize and organize their channel in new ways. Love it or loathe it -we’ve highlighted the main changes: 1. Channel trailers Channel owners now have the ability to upload a ‘Trailer’ video that appears to non-subscribed viewers and autoplays on your [...]

One channel love? written by Andy Hall at OxonDigital

How Innovative Community Participation Can Revolutionise User Generated Content

Kasia Piekut — Mon, 29 Apr 2013 07:33:46 +0000

Companies and brands know that the power of success is within their communities. And as the relationships are being shifted more and more online, so is the way community engagement is being built. We are about to experience an interesting rise of fast-developing, powerful community platforms, which create stronger bonds between members, local communities and [...]

How Innovative Community Participation Can Revolutionise User Generated Content written by Kasia Piekut at OxonDigital

Email marketing 101

Phil Singer — Mon, 08 Apr 2013 09:23:09 +0000

Periodically we hear mumblings of “email is dead”, “nobody uses email anymore” and “it’s all about social media”. Mark Zuckerberg said it, bloggers love repeating it, and I’m sure we’ll hear it time and time again. However, email marketing is most certainly not dead – it’s one of the most effective direct marketing methods. When [...]

Email marketing 101 written by Phil Singer at OxonDigital

Selling SEO by Ned Wells – Slides

OxonDigital — Sun, 07 Apr 2013 20:31:11 +0000

Building a business case for investment in SEO. Selling SEO services can be challenging, particularly when buyer and seller have different views of what SEO actually is. Building a business case for SEO, and building a productive ongoing client-agency relationship, involves figuring out how people view their online environment and what it means for them [...]

Selling SEO by Ned Wells – Slides written by OxonDigital at OxonDigital

SEOs: It is Time to Start thinking about Thought Leadership

Kunle Campbell — Mon, 01 Apr 2013 08:45:37 +0000

SEO as we know it today can be roughly split into 5 key areas: Technical SEO Outreach / Link Building Promotion & Social Media Content Marketing Analytics More recently, Content Marketing has come to the fore of SEO due to the Penguin and Panda updates. Content Marketing however, is nothing new! Content Marketing has been around [...]

SEOs: It is Time to Start thinking about Thought Leadership written by Kunle Campbell at OxonDigital

Win BrightonSEO Tickets with OxonDigital

OxonDigital — Mon, 01 Apr 2013 07:00:05 +0000

BrightonSEO has fast become the biggest Search Marketing conference in Europe, and is THE must attend conference of the year. With tickets selling out as quickly as Usain Bolt finishes the 100 metres, and the who’s who of the industry attending, you need to be at this event. OxonDigital have teamed up with SEOptimise, a [...]

Win BrightonSEO Tickets with OxonDigital written by OxonDigital at OxonDigital

Why Vine Isn’t A Game Changer

Alex Williams — Thu, 28 Mar 2013 09:15:42 +0000

Having read Holly Davis’s post asking ‘Is Vine a Game Changer?‘ back in January with a wry smile on my face, I resolved to keep an eye out for any innovative uses of Twitter’s Vine app for marketing purposes. The 6-second video app has taken off among amateur iPhone cinematographers, but companies have been slow [...]

Why Vine Isn’t A Game Changer written by Alex Williams at OxonDigital

How social media opened the doors to North Korea

Kasia Piekut — Wed, 27 Mar 2013 09:10:53 +0000

The technological world is full of wonders which are impacting our lives as we speak. Generally, we take them for granted, not even thinking twice about how our habits and routines are being influenced by them. And as we are so freely enjoying the benefits they bring, they make and bring together stories from across [...]

How social media opened the doors to North Korea written by Kasia Piekut at OxonDigital