Les mer på Abelias nettsider.

Kreditering og lenker til presentasjonen kommer!

The direct URL is facebook.com/pages/Oyvind-Solstad/55874416634.

Presentasjonen

Og her er selve presentasjonen. Den ligger også på min side på Slideshare om du vil laste den ned. Vær oppmerksom på at enkelte av bildene og videoene i presentasjonen har lisenser. Se under.

Krediteringer og lenker

Slide 30 og 31: Bildet fra parken i Oslo er tatt av venn og kollega Eirik Solheim.
Slide 61: Dailymugshot (og her er min konto om du er nysgjerrig).
Slide 70: Statististikk over Twitter i forskjellige land
Slide 71: Statistikk over Facebook i forskjellige land. NB! På sliden står det feil URL. Skal fikse!
Slide 73: Bildet av Prekestolen er tatt Oskars med en CC-lisens.
Slide 83. Rybak gir bort fela si – bilde av Kim Erlandsen, NRK P3.
Slide 89: Babyen på slide 89 har jeg mistet lenken til! Jeg leter!
Slide 90: Ditto med den strenge jenta på slide 68. Si fra om du vet!
Slide 94: Fra readwriteweb.
Slide 101: The Black Swan: The Impact of the Highly Improbable selges bla. på Amazon.
Slide 104: Føttene i vannet – har også mistet lenken til disse, urk!

Noen tilbakemeldinger

Her er tilbakemeldinger fta Twitter underveis og etter presentasjonen. Jeg heter @osol på Twitter om du har flere kommentarer, både ris og ros!

http://twitter.com/jesperstarkar/status/230996446:
Folk som @osol og @abrenna er viktigere enn redaksjonene de representerer. @fmandal som redaktør i #TA ut sommeren, som et eksperiment? #dhk

http://twitter.com/fmandal/status/2310107386:
Takk for et flott foredrag! Som jeg sa, jeg har hørt mye om dine foredrag, men aldri trodd at de kunne være sååå bra.

http://twitter.com/nech/status/2309152831:
@osol var veldig flink, likte veldig godt hans innslag på #Drivhuskonferansen

http://twitter.com/h0bbel/status/2309162334:
@osol Du får applaus fra meg også, selv om jeg ikke sitter i salen men heller på mitt eget kontor. Kudos! #dhk

http://twitter.com/yosefia/status/2310274016:
@osol Har fulgt foredraget ditt per livestreaming fra Oslo. Kjempeinteressant. Legger du det ut med lydspor?

http://twitter.com/Knesser/status/2309119501:
Knall bra foredrag av @osol #dhk

http://twitter.com/rogerrein/status/2309084370:
kjempebra foredrag av @osol på #dhk treffer folk hjemme på #steinkjerfestivalen se webtv

http://twitter.com/akjolstad/status/2309034177:
Foredraget med @osol er foreløpig det beste på #steinkjerfestivalen. Klart, nå har det vært lite musikk enda #dhk

http://twitter.com/vforbord/status/2309015580:
her er det stor stemning!:) @osol leverer varene!! #dhk

Bilde tatt av Eirik Helland Urke. Bildet har en Creative Commons-lisens og er også et av pressebildene mine.

Presentasjonen

Og her er selve presentasjonen. Den ligger også på min side på Slideshare om du vil laste den ned. Vær oppmerksom på at enkelte av bildene og videoene i presentasjonen har lisenser. Se under.

Krediteringer og lenker

Slide 14 og 15: Bildet fra parken i Oslo er tatt av venn og kollega Eirik Solheim.
Slide 25: Twinglys norske bloggliste
Slide 29: Statististikk over Twitter i forskjellige land
Slide 30: Statistikk over Facebook i forskjellige land. NB! På sliden står det feil URL. Skal fikse!
Slide 31: NRKbeta på heholdsvis Twitter og Facebook.
Slide 37. Rybak gir bort fela si – bilde av Kim Erlandsen, NRK P3.
Slide 58: Dailymugshot (og her er min konto om du er nysgjerrig).
Slide 67: Babyen på slide 67 har jeg mistet lenken til! Jeg leter!
Slide 68: Ditto med den strenge jenta på slide 68. Si fra om du vet!

Er det ting i presentasjonen du lurer på, børe spør i kommentarfeltet her eller på Twitter. Jeg har to kontoer, en for norske tweets @osol – og en for engelske: @oyvind. Jeg svarer selvsagt på begge!

Video

VGnett streamet presentasjonene på BloggCamp09, men la de ikke ut i VGTV etterpå. Thomas Moen vil legge ut presentasjonene på nett når han har fått hodet over vannet. Denne artikkelen vil da bli oppdatert.

Respons

Jeg fikk masse respons underveis og etter presentasjonen. Her er de som kom på Twitter samme dag. Tusen takk for hyggelig ord alle sammen! Og om du har noe mer på hjertet – enten positivt eller kritikk, så hører jeg gjerne på det. Enten i kommentarfeltet, på Twitter eller du kan sende meg e-post eller SMS. Du finner de i den margen her.

Jon Kristian: Foredrag med @osol på #BloggCamp nå om “Fremtidens Medier”. Gleder meg!

Katrine Mosfjeld: veldig bra fra @osol på #bloggcamp. Ser det direkte fra VGnett http://www.vgtv.no/?id=22864

Kristin Oudmayer: har bare såvidt hilst på @osol på #usnow Er overrasket over dialekten hans, men et meget godt innlegg Følg @NRKbeta! #bloggcamp og @flinkepike @osol er en skikkelig bra fyr – godt foredrag!

Marie Amanda Agapi: @osol , du er fet, jeg digger å høre på deg. Sykt mye morsomt, kunne hørt på deg i hele kveld! og @osol Du fortjener all den rosen du kan få

Tor-Arne Njåmo: Utrolig bra foredrag av @osol på #bloggcamp ! Kanskje det beste?

Mirakel: Sitter målbundet og ser på foredraget til @osol. Håper internett blir slik han spår. #bloggcamp

Sven-Erik Egge: #bloggcamp @osol gjør en kjempebra jobb! Stå på

TrygVesta: @osol @nrkbeta holder supert foredrag om sos. medier på http://bit.ly/7wnKE og nevnte at TrygVesta svarte rask på “sutring”, det er bra!

Anders Husa: Glittrende foredrag av @osol som vanlig. #BloggCamp

Lars Martin Poverud: Utrolig spennende foredrag av @osol #bloggcamp

Julian R. Askeland: @osol hadde et veldig bra foredrag. Jeg må begynne å lese mer på @NRKBeta #BloggCamp

Undre: @Iskwew Men jeg synes foredraget til @Osol om NRKbeta var bra (så det på VG).

Lenker

(kommer)

Andre presentasjoner

De andre presentasjonenen fra Webforum finner du på Webforums nettsider.

Bilder

Du finner endel bilder tatt under presentasjonen min på Markedsheltenes Flickr-sider.

Lars K. Flem har postet et veldig bra norsk referat med lenker på IAllenkelhet.

I never invite people to social networks!

But – at the very bottom – a small checkbox saying “invite all other friends”. I clicked “ok” and suddenly realized what that button meant!

Aaaaaaargh!

The worst part – I’ve done this once before. Luckily hi5 is a “normal” social network, not like Badoo where it seems most users are girls in Ukraina wanting to marry someone.

So sorry people! Feel free to smack me in the head the next time you see me…

If you happen to like social networks, hi5 is just as good as the other ones. I prefer Facebook but hi5 is ok. If you know me, and still want to add me, here’s Oyvind at hi5.

The rest of the post is in Norwegian.

Da er presentasjonen ute. Jeg skal legge til mere bakgrunnsinformasjon under etterhvert!

Here’s a preview – with the books I’m currently reading:

Nike reports that Apple and Nike teams up with health clubs and gym equipment manufacturers:

Nike and Apple are working with major gym equipment manufacturers such as Life Fitness, Precor, Star Trac and Technogym to make their cardio equipment Nike + iPod compatible so health club members can easily track workouts on cardio equipment like treadmills, ellipticals, stationary bikes and stair climbers. Nike + iPod users will simply plug in their iPod nano into the equipment at the start of their workout to automatically record their progress. Users can then connect their iPod with their computer to upload the workout to www.nikeplus.com.

This is great news, and something I predicted three years ago (March 2005), in a post called “Running and training online” on my Mac-site brilliantdays.com:

It defines what kind of training I’m doing (weight loss, muscles etc.), what kind of the body the exercise is for (lifting weights trains the biceps etc.), how many repetitions or how far (12,4 kms on the bicycle), and with what “weigth” (which gear on the bicycle, how many kilos lifted etc). It’s like MIDI for exercise. This way, different producers of training equipment could hook up to the same standard, and people could move their data with them. Software makers could make software that reads the data from the digital IDs or the websites, so people could use their data at home, analyze them, publish them.

A good start – but still work to do!

The Nike/Apple project does not go all the way. They still lock your data to iPod and Nike’s training website nikeplus.com. But it’s a huge step in the right direction, and I can’t wait to see how this is implemented.

The next steps for Nike and Apple should be:

1) Open the format for other manufacturers of small gadgets. I want GPS with my running data. And heart rate.

2) Make the data exportable from nikeplus or iTunes to other training sites, like gymnee and traineo.

3) Make the format a real-time format: Training equipment should be able to send the data to other “gadgets”, both the iPod, game consoles and other equipment.

4) Contact game developers for Xbox360, PS3 and Wii to make them compatible with the format. Running the treadmill is boooooring…

Who is in?

The list of manufacturers is impressive, with both Life Fitness, Precor, Star Trac and Technogym on the project. If you live in Norway, both S.A.T.S and Elixia, the two biggest groups of health clubs, use Technogym.

Mye i livet er viktig, men mon tro om vi ikke trenger å ta oss mer tid til å snakke sammen? I gamle dager hadde de butikken og kirkebakken, – møtesteder for den gode pratens skyld. I dag har vi mobiltelefonen, “Facebook” og “chatte-rom”. Det er det samme hva det kalles, men vi trenger dialogen. Vi trenger den gode samtalen. Ja, vi trenger hele spekteret av samtaler, fra den store samfunnsdebatten – til den lille, lavmælte hverdagspraten. Det er gjerne slik at først når vi har snakket sammen, ser vi hverandre.

My English translation:

There are many things in life that’s important, but I wonder if we may have to spend more time to talk to each other? In the “old days” they had the shop and the church, meeting places for the good conversation. Today we have the mobile phone, Facebook and chatrooms. It’s the same what we call it, but we need the dialog. We need the good conversation. Yes, we need the whole spectre of conversations, from the big important issues in society to the little quiet everyday talk. When we have spoken together, we see each other.

Feel free to comment and improve on my translation!

The conversation society

I do admire our king for talking about this. He seems to understand the shift that has happened. We do not just talk “in real life”, but use internet as a communication tool. We have switched from the “information superhighway” to the social web. It’s an important change, and it will make our society better in the long run.

Have a happy new year and see you both in real life and on the web. You’ll find me on Facebook, Twitter and most other social networks – just see the sidebar to the right.

Video

Watch the king’s speech on NRKs web-tv here.

Oldest Twitter accounts from Norway
http://twitter.com/Elisabeth – Elisabeth – first message on 30/08/2006
http://twitter.com/asgeirn – Asgeir S. Nilsen – first message on 3/09/2006
http://twitter.com/larskflem – larskflem – first message on 7/11/2006
http://twitter.com/einar – Benjamin Jacobsen – first message on 9/11/2006
http://twitter.com/oyvind – Oyvind Solstad – first message on 17/11/2006

The post is from July, but I didn’t see until now. Funny.

Add

If you use Twitter, just add me. And I’ll add you back if you Twitter interesting stuff (which would be almost everyone twittering other things than just “sleep”, “work”, “sleep”…)

A bridge at Solsiden – a newly developed part of the harbour in Trondheim, Norway.

An excerpt (which sounds nice, but I don’t know French):

Inspiré par Malcom Macdowel, auteur du bestseller “tipping point”, il nous présente deux exemples norvégiens de succès au travers d’une magnifique présentation générée par keypoint d’apple. Un délice pour les yeux après une indigestion d’horribles transparents de type powerpoint.

You have to click on the icon to the right of the date, and go to picture 13. I’m also at slide 10, from the panel discussion on Wednesday.

From Bieler Tagblatt Online – click image for larger view

The article says (in German):

Oyvind Solstad vom norwegischen Fernsehen sieht bei Plattformen wie YouTube oder Myspace auch die Chance, den Dialog mit den Usern anzuregen. Denn diese schreiben Kommentare und Meldungen zu den Filmausschnitten.

| View | Upload your own

If you want to download it, go to my page at slideshare for a downloadable pdf-file.

Keywords

I don’t put much text on my slides, so it may not make much sense without my voice. Feel free to contact me if you want me to have the presentation for your company.

Slide #36

Slide #36 got a bit messed up. I’ll fix it, but until I have time, here’s the text of it:

Codename: Hunter
Episode 5: 810 000
Whole episode 6 in HD for download
50 000+ downloads
50 000+ in web-tv
Episode 6: 860 000

Facebook group for Comdays

I’ve created a Facebook group for Comdays. If you use Facebook, feel free to join.

http://oyvindsolstad.com/2007/10/29/oyvind-solstads-presentation-at-comdays-2007/

If you want to connect, you’ll find my Facebook profile, IM nicks and phone numbers in the right sidebar.

Putting ads in context is very important. TV tries this, by showing beer ads in football games. Or shampoo ads before “Desperate housewifes”. But they don’t know, do they?

They don’t know if you’re a man that doesn’t like beer. Or a woman that is allergic to shampoo and only use special brands.

But Facebook and Google know your interests. So if you connect your profile with the ads, you get ads for stuff that you both like and are interested in.

Spy for us

The Government Communications Headquarters (GCHQ), Britain’s intelligence listening post, understands the concept of contextual ads. So they are buying ads in “Tom Clancy’s Splinter Cell: Double Agent” (reported by Yahoo! and Engadget):

“We find increasingly we have to use less conventional means of attracting people … to go beyond glossy brochures and milk-round stalls,” a GCHQ spokeswoman told…

The advertisements will not be written into the games themselves, but will instead be fed into them while they were played on personal computers or Microsoft Xbox 360 consoles connected to the Internet.

Excellent thinking, even if they don’t know much about the people using the game, except that they are playing a spy game.

1) Have your laptop on the floor at the edge of the stage, not on the podium where the crew want you to put it. Then you can have a look at the preview screen while looking at the audience. Much better. Most presenters turn their back to the screen way to often. Don’t show your back (or ass!) unless there’s a reason. Look at your audience, not the screen behind you.

2) Move around. Don’t stand parked at one side. Our brains are not made for static. Stand on one side of the stage at one part of the presentation, on the other side later. It’s like with your brain: You need different stimulation, not just one side. Add a black slide once in while, and go the stage front, and talk to row 4. Or 7. Just that row. For 30 seconds. Move over to the left side and make the nest slide slide out from where you stand. And so on. Think 3 dimensions.

Logitech 2.4 GHz Cordless Presenter – buy at Amazon
Picture by Eirik Solheim – buy picture here

And the remote above is WAY better than enything else out there. If you do presentations, you need it. Period.

Posted here after first submitting it as a comment at Eirikso.

Connected changes everything

My main point is this: Young people today are connected with so many people through different channels, that disconnecting their network would be almost like cutting off an arm. Their network is bigger than their parents, it’s more diverse, it’s more advanced and most important of all: It’s amazingly fast.

Young people using IM, Facebook, del.icio.us, Flickr etc. find their answers in their networks. If I have a problem, I pose it to my network, and I get answers, links, suggestions and clues back, and the quality is top notch.

If you don’t realize this, you lose. It’s playing a game where you think the other team has 11 players, but it has infact 2 200 players. If you’re not convinced, type “Oyvind says being connected changes the world just as much as rock’n roll did” in your calender – say – 10 years from now.

Also: Chime out in the comments below! I’d love to hear why you think this is wrong, stupid, thoughtful or brilliant. My contact data is to the right if you think this is interesting for your company or organisation.

Here’s my presentation, hosted at slideshare.net. You can download it as a pdf at the page at slideshare.

Media coverage

Norwegian media magazine Kampanje has an online article today called “Facebook-hypen er ikke over”:

– Jeg mener de sosiale nettverksamfunnene på internett er den største sosiale og kulturelle endringen i vårt samfunn siden rockens inntog, sier Solstad.

Being social

Also check out this long and interesting read at InformationWeek.com, called “Social Networking: A Time Waster Or The Next Big Thing In Collaboration?”

The trick for businesspeople interested in using social networks and for IT departments that need to monitor and manage access to them is to steer clear of the time-wasting stuff while leveraging the collaborative potential.

…and:

Teens and undergrads started the social networking trend; now business professionals and IT pros are coming up to speed. The pitfalls are obvious and mostly avoidable, while the benefits remain largely unexplored by most companies. Curious to know more? Knowledgeable peers are only a few clicks away.

They certainly are. Check out what happened to me this morning (in Norwegian).

Tid: Afkobling, have tiden til sin egen rådighed
Opmærksomhed: En luksus at være massemedie-fri – at kunne være fuldt sammen med et andet menneske
Rum og plads: Udfoldelse, der hvor ingen andre kommer, væk fra bilkøer, monkey-class, forsimple sin bolig
Fred og ro: Fravær af larm og støj
Natur og renhed: Ren luft, rent vand, mad uden gift
Sikkerhed: Fuldkommen tryghed er en ny luksus – næsten alle steder er risikobetonede

In English (my translation):

Time: Relaxing, to decide over your own time
Attention: A luxury to be free from massmedia, to be with another human being 100%
Room and space: To be where no one else comes, away from traffic, monkey-class, simplify your home
Peace and quiet: No noise
Nature: Clean air, fresh water, food without toxics
Safety: 100% safety is the new luxury, almost all places involves risk

Have a look at his presentations, where you’ll find lots of interesting statistics on the new luxury, like this graphic called “The new phases of life”:

The new phases of life – Slide by Jesper Bo Jensen

Future homes

The National Association of Home Builders did a study to find out what our houses will be like in 2015. Washington Post reports:

“The formal living space isn’t as important,” said Andy Rosenthal, president of Rosenthal Homes in Potomac. “As a baby boomer, when we grew up, we all had living rooms, but we weren’t allowed in there. Now we don’t want living rooms because we weren’t allowed in there anyway.”

Local builders did agree with the survey’s findings that “green” methods will become more widespread. The builders association predicts that the home of the future will have water conservation devices and energy-efficient appliances, among other features. “The cost of energy is going to continue to rise,” Paul said. “It will encourage essentially green building and efficient building.”

Women rule

I showed this graphic at the presentation, with numbers from Tom Peters (click to enlarge):

It shows that women make all the most important economic decisions in a family. And my point was: Pay attention to your female customers, or you will loose lots of money! I have studied couples shopping tvs and games, records and movies, toys, clothes and kitchen stuff at a local mall, and could easily see that both male and female sales people paid more attention to what the male said, than to the female. Even in Norway, where women are more liberated than any other country in the world. “Dine Penger”, a Norwegian monthly on personal economics, ran this in their September 2007 edition (click to enlarge):

Women rule…

The shopping experience

I also made a point about shops have to understand that experience is becoming more and more important for shoppers. If your shop looks like thrash, well… My example was the highly successful Apple Retail Stores, and also Amoeba Music – which looks very basic, but has an amazing selection and staff that know just about anything about music.

A clips that shows this trend, from Aftenposten again, about BMW’s amazing new store in Germany – BMW Welt:

Picking up your new BMW is almost as important as owning it. BMW makes it a big experience, and people love it.

Expect the unexpected

Finally a Ludwig Wittgenstein qoute, which I got in a paper from one of the fonds I invest in, Skagen Fondene.

Which proves a point in itself: I’m certain I would not have qouted a Skagene newspaper if all they did write about was funds and investments. But when they try to see out of their usual circle, it gets interesting.

Also on the subject of predicting the future: Read the excellent book The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb. A real eye opener if you think youcan predict everything.

And finally; this one from Wired Magazine, the September 2007 edition:

40 degrees and hungry

The people who saw my presentation were dead tired after six hours at the golf course. The dinner was waiting, and the room was 40+ degrees Celcius. Not the perfect conditions for a presentation. But I got some nice feedback afterwards, and some angry looks from record and movie executives.

I did a presentation on “NRK in new media”, and here it is, hosted at slideshare. Watch out for pink underwear.

I have added links to all videos I showed in the presentation. Just click the link and you’ll get the video from youtube. Also, all pictures I have used under a CC-licence are linked to. Click the lower left corner. Pictures without a link are my own, like the tiger, the luggage tag and the ladybug. Feel free to ask questions in the comments field below, in English or Norwegian.

Some relevant links

Here are some relevant links to things covered during my presentation and in the conference.

Books mentioned:
Nassim Nicholas Taleb: “The Black Swan”
Kevin Keller: “Marketing Management”
Malcolm Gladwell: “The Tipping Point”

Seth Godin’s excellent blog on marketing: sethgodin.typepad.com/

Nine Inch Nails, who let their fans remix their albums instead of suing them.

The Motion conference website: motion.no

The Motion conference Facebook group. Join!

My pre-conference post: “Motion 07 – where arts meet business”

Q&A

Some the questions I got after the presentation and later in the conference.

Q: Do you think traditional TV is in trouble?
A: I think people will use the net more and more and traditional tv will be less important in the future than it is now. Statistics show that young people spend less time watching tv than ever. And I think the numbers are lying too. Because if you watch them while they are watching tv, they aren’t really watching most of the time. The tv is just on as a companion. The TV is on, they chat, SMS, surf and listen to music. And the web is the number one source for information and entertainment, not the tv.

TV will not die. Just as radio didn’t die when tv came, and movies didn’t die when video recorders came.

Q: How are people going to make money, if people think content should be free?
A: If you look at slide 63 & 64 on my presentation, you’ll see that NRK got more viewers on the last episode of “Kodenavn: Hunter” when we gave away the last episode in HD on the web. But NRK didn’t give away all episodes. I think a combination of free and paid is the right thing to do. The artist Prince “gave” away millions of copies of his latest album with an English newspaper some weeks ago. Well, he got paid quite a bit, but probably not as much a he would have earned if people had to buy the album. Maybe as much as 2.3 million copies were included with the paper, and the music shops in Great Britain did not like this at all:

“It is an insult to all those record stores who have supported Prince throughout his career. It is yet another example of the damaging covermount culture which is destroying any perception of value around recorded music.”

The newspaper responded this way:

“They are living in the old days and haven’t developed their businesses sufficiently. We can enhance their business. They are being incredibly insular and need to move their business on.”

Exactly. Find new models to gain buzz and PR. Prince gave away something for free, got lots of PR and sold out lots of concerts in Great Britain. The record shops need to adapt their business to the new world.

Q: We’re a small classic orchestra. How do we get our stuff on the web?
A: Apart from a website (obviously), you should try broadcasting yourself using new tools for live video on the web. And put of clips on sites like YouTube and Brightcove for your fans. Taking care of your fans is always number one for musicians. Rock band Marillion put the names of 17 000 (!) fans on a CD, just to say “Thank you for your support!”.

Marbles was released in 2004 with a 2-CD version that is only available at Marillion’s website – kind of a ‘thank-you’ gesture to the 17,000+ fans who pre-ordered it, and as even a further thanks to the fans, their names were credited in the sleeve notes (this ‘thank you’ to the fans also occurred with the previous album, Anoraknophobia). The band released the singles You’re Gone and Don’t Hurt Yourself, both of which reached the UK Chart in the Top 10 and Top 20 respectively, thanks again to the fans. Following this, they released a download-only single, The Damage (live), recorded at the band’s sell-out gig at the London Astoria. It was the highest new entry in the new UK download chart at number 2.

Get yourself a website. Let people comment on things, and update it regularly. Get an account on YouTube and start posting some of your stuff there. MySpace has been huge for some bands, but it’s a very strange system. It’s hard to make things look the way you want.

Have a look at the “Eventcasting” article (in Norwegian) at NRKbeta. It shows some ways you can broadcast live from the web for free. Maybe you could have lots of fans, they just don’t live where you do! Some of the tools mentioned:

Kyte.tv
Veodia
blogTV

All these are free.

Q: What software do you use for your presentations?
A:Apple’s Keynote ‘08, which is part of the iWork ‘08 software package. And a simple principle: KISS.

Q: Heard any great electronica lately?
A: Yes, I have! I always find great stuff at Amie Street. In their “Buzz” section – Electronica you’ll find what’s hot at Amie Street right now. Amie Street has a cool way of shopping music. When tracks are put on the site, they are free. Yes, free. Then the price go up when people buy it. If it’s popular, that price gets all the way up to 98 cents. If not, well – then it stays free or cheap. So if you want to search the new tracks, you could find lots of great electronice – for free – in the Electronica – latest section where most songs are free or just a few cents.

If you download one of these – and like it – you can recommend it to others. When the price goes up, you get the difference. Example: You buy a song for 3 cents. You like it, and recommend it on Amie Street. It’s popular so it goes up to 78 cents. You earn 75 cents which can buy you more great tracks. Clever?

Also: Have a look at Garageband.com, where they put up the most popular electronica track downloaded every day. Some crap but also some really good ones!

Forgot anything?

I know there was some more questions after the presentation. I you can’t find yours here – or have another one – feel free to use the comments below! Or contact me in other ways. All mye details to the right here.

Personally, I would have chosen this next one. But hey! – always fun when someone want to use my photos.

(Click photos to view them on Flickr)

These photos are Creative Commons, wo you can use them as long as I’m credited.

I’m speaking at Motion – where arts meets business, in Kristiansand, Norway wednesday 29. August 2007. The speaker list is packed with interesting people: Program in Norwegian – program in English.

I really look forward to hear talented people like Kevin Keller…

Professor Keller is acknowledged as one of the international leaders in the study of brands, branding, and strategic brand management. Actively involved with industry, he has worked on a host of different types of marketing projects. He has served as brand confidant to marketers for some of the world’s most successful brands, including American Express, Disney, Ford, Intel, Levi Strauss, Procter & Gamble, and Starbucks.

…Chris Burns, head of 2D…

His speech at Motion´07 is an overview of the invisible visual effects in Oliver Stone’s ‘World Trade Center’. Covering how Double Negative tackled the sensitive subject of recreating iconic buildings and one of the most documented disasters of all time. It was important to the film-makers that the visual effects look photorealistic, it would have been insensitive if the effects distracted from the story. The talk will cover how they balance this need for photoreal invisible effects with a budget and time constraints and how the relationship with the studio and producers allow them to work towards a common goal.

…and the brilliant Norwegian designers Simen Staalnacke og Peder Børresen of moods of Norway:

Little moods of norway has been doing the hibbedy-dibbedy on the international fashion dance floor for barely 4 years now. Moods of norway started in Honolulu, Hawaii as an after party idea between the two designers Simen Staalnacke and Peder Børresen. After finishing their studies in Australia and Hawaii, a night of sizzling cocktails resulted in the concept, moods of norway. When returning to the country known for polar bears an expensive gasoline, the duo drew their lines for the coming collections. The brand has it’s headquarters and showroom in the town of Stryn (population 5750), a place known for glaciers, salmon fishing and one newly opened escalator.

What is Motion?

The conference describes itself like this:

The main topic for Motion 07 is business development within the creative industries. Both in Scandinavia and internationally, culture and experience-based industries are experiencing a formidable growth right now. In addition, the experience-based element is becoming more and more important for product development and innovation within traditional industries.

My presentation

I will put up my presentation slides here after the conference. Feel free to contact me at Motion 07 for questions!

The presentation is now up.

The vowel is not to be confused with the slashed zero.

I always write my name Oyvind online, as most people wouldn’t even know where to find Ø on their keyboards. So on Facebook etc., I’m Oyvind (see next column).

I may try other fonts in the logo later, and experience with the colors. Here’s how it is at the moment:

The orange and red colors are from Edvard Munch’s world famous painting “The scream”. Maybe the world’s most famous painting (battling with Mona Lisa), The Scream is referenced in just about all art and culture ever made. Wikipedia has an extensive list if you’re curious.

“The Scream” – by Edvard Munch – can be seen at Munch-museet (The Munch Museum) in Oslo.

Munch himself said about “The Scream”:

I was out walking with two friends – the sun began to set – suddenly the sky turned blood red – I paused, feeling exhausted, and leaned on the fence – there was blood and tongues of fire above the blue-black fjord and the city – my friends walked on, and I stood there trembling with anxiety – and I sensed an endless scream passing through nature.

The orange and the red in the logo is picked from the painting. So is the almost black on the headlines and some greens. So that’s my little tip if you want a color scheme for a project, website or product. Steal from the real masters of color. Find a piece of art you really like (I love “The Scream” – it’s an amazing piece of art), put it into Photoshop and sample colors from it. Make a palette. If you’re on OS X, drag the colors to the color palette all apps use, and you’ll be able to use them on the web, in graphic programs, word processing etc.

What do you think?

I wasn’t sure that I needed a logo. But I was playing with Photoshop, and tried out parts of letters for another project. Then I hit the Ø by mistake (I was trying other letters), and the idea was born. The square and “The Scream” colors came later. Opinions welcome in the comments or anywhere else you see me (online and for real).

I’m always interested in social media sites, so I registered and made a profile. I register for just about everything there is out there, to figure out what’s good and what’s not good.

So I entered my gmail info to check which of my OTHER FRIENDS were on Yamky. BUT – I didn’t read the text well enough.

The result: Yamky e-mailed over 800 people an invite in my name! Bad. Bad. Bad.

So for the ones who read my site here: Sorry.

Sorry. Sorry. Sorry.

Big mistake from me.

I never invite people to sites like this, except for a few other friends that are just as interested in stuff like this as I am.

Sorry!

(Kitten by Trang Vuong)

Sorry again.

The worst about this is that it e-mailed people I can’t imagine would use a site like Yamky.

It’s a very bad interface that just sends out so many invites without letting you check off which ones you want and which you don’t want.

And I should had read things better. My intention was never to invite anyone, just check if someone I know already was using Yamky.

Oyvind

The Rose d’Or (or Golden Rose) is a highly prestigious television award, given annually since 1961 at the Festival Rose d’Or in spring each year. Since 2004, the festival has been held in Lucerne, Switzerland. Before the festival was held in Montreux, Switzerland, thus the Golden Rose of Montreux.

(from Wikipedia entry on Rose d’Or)

The festival also had seminars and presentations on different subjects. In 2007 monday was internet day, tuesday mobile day, and wednesday covered “How to create and produce world class entertainment televison?” and “Scripted formats: A new era”.

My presentation

Here’s the presentation I did, hosted at Slideshare:

If you have any comments or question, feel free to ask below. Or contact me directly.

Lucerne travel tips

And finally: Here’s are few tips for Lucerne, two restaurants and a museum. Click the map to read about them.

View Larger Map

And when I read this article at CNet I was totally convinced Google does the right thing.

There are advantages to the deliberate management structure that Microsoft has put in place, he [Steve Ballmer] said, adding that he isn’t sure anyone has proven “that a random collection of people doing their own thing” has created value. Among Google’s perks, the company is widely known for letting its engineers devote 20 percent of their work time to pet projects.

As in the past, he characterized Google as a one-trick pony, playing down the company’s efforts beyond search.

“They do a lot of cute things,” Ballmer said, to huge laughs from the business students.

Very strange that a person running one of the world’s biggest companies is so narrowminded.