Ozone Internet Marketing

10% Off SEO Packages for Shopify Build a Business Contestants

John Somerton — Mon, 04 Jan 2010 19:45:22 +0000

Shopify and Tim Ferriss have announced an amazing contest aimed at catalyzing would be online entrepreneurs into action. With a cool $100,000 going to the winner and four $5000 runner-up prizes,...

[visit www.ozonesem.com for more...]

How Website Structure and Information Architecture Is Critical to SEO Success

John Somerton — Sun, 03 Jan 2010 20:21:40 +0000

A well balanced website structure, logical information architecture, and clean URLs make your website more appealing to both search engines and visitors by ensuring your content is laid out and...

[visit www.ozonesem.com for more...]

Duplicate Content - How It Hurts SEO And Tips on Avoiding It

John Somerton — Sat, 19 Dec 2009 00:06:42 +0000

Over the past few years there has been much talk about content spamming and duplicate content penalties. In fact not that long ago a malicious webmaster could essentially scrape the content from...

[visit www.ozonesem.com for more...]

SEO CMS - How to Choose an SEO Friendly CMS

John Somerton — Sat, 12 Dec 2009 03:25:54 +0000

Although the interrelationship between SEO and CMS is probably one of the most complicated topics when it comes to web design mistakes that can hurt your search engine optimization efforts, it is...

[visit www.ozonesem.com for more...]

How to Know What to Say on Twitter

John Somerton — Sun, 22 Feb 2009 01:44:33 +0000

Twitter PR Strategy Originally uploaded by ogilvyprworldwide If, as an organization, you find yourself wanting to engage an audience through blogging and micro-blogging social media outlets like...

[visit www.ozonesem.com for more...]

Best Blog Posts on How to Get ReTweeted

John Somerton — Fri, 20 Feb 2009 19:29:43 +0000

Want your tweets to go viral on Twitter? If the secret to going viral on Twitter is to get retweeted, these blog posts from renowned bloggers, Internet marketers, and social media experts should get...

[visit www.ozonesem.com for more...]

Routing Out the SEO Snake-Oil Salesmen

John Somerton — Tue, 10 Feb 2009 17:22:33 +0000

Over the past couple of days I’ve seen several questions asked on LinkedIn along the lines of “What questions should I ask a potential SEO provider?”, which prompted me to pose a...

[visit www.ozonesem.com for more...]

Why Apple’s Ottawa Genius Has SEO Value

John Somerton — Fri, 06 Feb 2009 23:16:09 +0000

Over the past couple of days, the Ottawa Twitter-sphere has been alight with rumours of an Apple store coming to Ottawa. But just today, the rumours started becoming a little closer to reality with...

[visit www.ozonesem.com for more...]

My Choice for SEO Project Management: Basecamp Turns Five!

John Somerton — Fri, 06 Feb 2009 04:00:32 +0000

The folks over at 37signals celebrated a significant milestone yesterday - their Basecamp baby turned five! In case you didn’t know, Basecamp is an online project management and collaboration...

[visit www.ozonesem.com for more...]

What If Taxi Cabs Were Like Search Engine Ads?

John Somerton — Thu, 05 Feb 2009 02:50:20 +0000

I just finished playing around with this interesting site featured on Startup Ottawa and created by Jordan Boesch called Taxi Me. Taxi Me is a neat tool that mashes up Google Maps with cab fare...

[visit www.ozonesem.com for more...]