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Summary
Passion for driving digital business. Around 15 years of experience in different positions. I have been working in payments & ecommerce for the last 7 years (UniversalPay - EVO Payments Intl group-, PayPal, Sage Pay - Sage Group -).
Specialist on creating and driving marketing plans and alliances, business deals and digital sales plans. Areas I have been working on: product launch and optimization, lead generation, online sales growth, partnerships and alliances, direct marketing, funnel and lifecycle optimization, digital marketing (SEO, SEM, affiliate programs, display), co-marketing initiatives. Experience leading multi-country and regional teams.
Love for startups, in my free time I help to build prototypes and make them grow. I participated in early stages of www.helptrainer.com & www.lyricstraining.com
International MBA (ESIC), Marketing Postgraduate (OBS) and Major in Computer Science (UEM).
I am leading the marketing and communications efforts in Spain.
UniversalPay is a subsidiary of EVO Payments International delivering best in-class solutions to simplify omnichannel payments acceptance and enhance customer loyalty.
Lecturer & Associate Professor
Several business schools
– Present (4 years 3 months)
2017. Conferences: ImpulsandoPYMES. Professor: Lead generation at ESIC 2016. Multiple marketing and ecommerce conferences: CEU, MSMK. 2016. OBS (Online Business School) - A. Professor. Operations and fulfilment in eCommerce 2015. OBS (Online Business School) - Panelist at course inauguration act 2013. Foro de Economía Digital - Lecturer. Payments integrations in eCommerce
Creation, launching and monitoring of online marketing campaigns. B2B focus on acquisition, retention and loyalty of SPs, SMBs and LMs. B2C Consumer Loyalty and engagement.
Leading an executive board of five members and the association’s 60 members. Focused on online marketing actions (such as the launching of their website, newsletters and a member mailing list) and offline marketing actions (Sixth and Seventh “Jornadas Integrales” which took place in Barcelona with 200 delegates).
I created a range of novel multimedia and multimodal feature-rich solutions for handsets to help our business customers leverage the business opportunities offered in a new mobile world as well as to extend their reach to a greater audience.
Technologies: Java (JavaME, JavaEE and JavaSE), XML, Javascript, and mobile development related technologies. Methodologies: Agile development with SCRUM
Master: Multimedia Graduate, Human Computer Interactions desings and multimedia productionsMaster: Multimedia Graduate, Human Computer Interactions desings and multimedia productions
–
Publicación de la práctica de Gráficos I en la web de la universidad http://mosaic.uoc.edu/graduado.html
After creating a new merchant onboarding program for CEMEA region that leads to an increase of the activation rate. I help to setup the program in Latin America region, going beyond expected supporting the team and sharing the experience acquired during the CEMEA launch.
Spot Award: End to end development of PayPal ES Shopping Hub
PayPal Iberia
Acknoledgement of going beyond expected on the analysis, design and implementation of the new PayPal ES Shopping Hub (http://www.paypal.es/tiendas)
Movidilo Action tackles the cross-platform development of mobile applications for Android, BlackBerry and JavaME devices. Applications running on Movidilo Actions are written using common programming languages, abstracting the differences of each targeted platform. The logic of the application is written in Javascript, whereas the User Interface is declared in a XML-based language. It implements several W3C standards such as CSS, DOM and EcmaScript.
The application “Mi Movistar”, developed for Telefónica Moviles España S.A. is written using Movidilo Action. My participation in this project was leading the development of the app (3 programers and 1 designer)
Design and implement social media strategy in AIESEC Spain to capture new member through website revamps, SEO, SEM, Facebook and Twitter
Recommendations
A preview of what LinkedIn members have to say about Pablo:
Pablo es un gran profesional del marketing aplicado a pagos y al comercio electrónico. Su contribución ha sido fundamental para posicionar a Sage Pay como el Proveedor de Servicios de Pago de las PYMES. Pablo trabaja muy bien bajo presión, tiene visión estratégica y está orientado al trabajo por objetivos. Aplica bien su experiencia en marketing digital y puede garantizar resultados en la generación de leads. Por todo ello, recomiendo a Pablo sin reservas.
I had the pleasure of working with Pablo on a marketing deal between PayPal and Google in Europe. He was smart and effective in our conversations and we were able to make some bold moves together that benefited both of our companies. I would recommend Pablo as a great addition or lead to a team and look forward to the time that we can work together again.