Packaging of the World: Creative Package Design Archive and Gallery

Kraft Macaroni and Cheese (Student Work)

noreply@blogger.com (subby) — Fri, 25 May 2012 00:07:00 PDT

These macaroni boxes take advantage of the ever present macaroni smile used in the newest Kraft Macaroni and Cheese branding. To keep with the fun and kid-friendly nature of the product, the boring old rectangular box was trashed and replaced with these curved doo-dads. Of course, shelf space is an issue with boxes that don't easily stack, so an in-aisle store display was created as well! The giant fork has a plastic bowl at the top that allows the boxes to be tossed in without thought, giving the illusion of a giant fork full of tasty Kraft Macaroni and Cheese!

Schwartz (Redesigned)

noreply@blogger.com (subby) — Thu, 24 May 2012 23:19:00 PDT

BrandOpus blends new masterbrand mark for Schwartz

McCormick UK Ltd, the UK subsidiary of McCormick & company, Inc., a global leader in flavour, have unveiled the first products of their Schwartz consumer brand redesign by strategic design agency BrandOpus. The project sees the company take a masterbrand approach, with the introduction of a single brand mark, applied to all brand communications and across the entire Schwartz packaging range.

As part of its strategy to strengthen the brand McCormick UK Ltd appointed BrandOpus to help reinforce their reputation as category expert providing superior quality and innovative products. In response the agency introduced a masterbrand approach, creating distinctive brand equities that allow McCormick to frame information in a unified way across all brand communications and product packaging, showcasing the depth and breadth of the Schwartz brand portfolio.

The brand identity itself is a blend of overlapping ellipses designed to represent the idea of blending flavours. On pack, the identity extends to form a holding device that changes to reflect the personality and product differentiation between and within ranges; but always holds the name and concise information about the product to allow consumers to choose the correct product quickly and easily from the fixture. Notably, the product imagery on pack has moved from the table to the kitchen, capturing the ‘cooking moment’ and cementing the brand role as partners in creating delicious dishes everyday.

Key to the brief was to simplify navigation and increase cross-purchasing across the wide and varied portfolio of herbs, spices, seasonings and recipe mixes. BrandOpus created a clear brand architecture and simplified the ranging strategy to encourage shoppers to explore the wider product range. Following the review the portfolio can evolve to include new recipes and products in a logical way.

The redesign has given McCormick the opportunity to continue to strengthen their brand by harmonising presentation of their consumer range and ensuring alignment on how the brand equities are applied.

The first redesigned products in the Schwartz range are rolling out into stores now.

Burgopak 2GO

noreply@blogger.com (subby) — Thu, 24 May 2012 22:19:00 PDT

Burgopak 2GO

Burgopak have created a simple, efficient range of packaging solutions utilizing their patented slider system that represents their core product offerings at the most cost-effective prices. By working closely with manufacturers to utilize automated processes and optimize material usage, cost prices have been reduced in some cases by as much as 40%.

Beyond the improved economic offering, what is most interesting about the Burgopak 2GO range is that each pack essentially acts as a billboard to sell itself as a product in its own right, rather than focusing on adding equity to its contents, as is the usual product/packaging relationship.

The name ‘2GO’ emphasises the quick and easy takeaway nature of the system, whilst the graphic design takes a minimal and functional approach, drawing inspiration from a range of high school textbooks.

Key factual information about each design such as external dimensions, structural features and intended applications are included on the front cover and arranged into a simple, ordered layout to create a consistent visual language throughout.

The reason we believe the range is proving to be successful, beyond the purely economic efficiencies is that it is centered on a very human characteristic and profoundly simple marketing maxim, people love to be presented with choice, but can be very bad at actually making a decision.

Fundamentally the 2GO range is about removing the countless options offered previously and streamlining variables to a point that the range could cover almost all product categories from gift cards to mobile phones within 14 different designs. The end result allows clients to make rational and educated decisions based on a pared down collection of logical options, simplifying all of the ordering, design and production processes.

Ross & Ross Potted Meats & Chutney

noreply@blogger.com (subby) — Thu, 24 May 2012 22:09:00 PDT

Toast Design has created the brand styling and packaging for Ross & Ross Food, a new start up fine food company based in Chipping Norton, Oxfordshire.

Ross & Ross specialise in making Potted British Meats using traditional charcuterie methods in small batches. They needed branding and packaging that reflected their passion and the quality of their produce.

Toast worked closely with Ross & Ross to help them launch this new and exciting product range. They had an existing logo and a clear understanding of who they were and what they did, what they needed was a way to convey this through the range of potted British meats; carefully matched to their perfect partner chutney. Toast then developed the branding and packaging for the entire range including labels for the jars, featuring images of vintage animal figures to represent the products flavour. The bespoke packaging allowed for the greatest impact on shelf whilst still providing a practical and cost effective solution to protection and shipment requirements.

Chris Tymon, Creative Director at Toast Design comments, "The brand styling and packaging that we created for Ross & Ross reflects the nature of their artisan and hand-crafted produce, it has an understated and quality look and feel, perfect for their target market of people who love their food, where it comes from and care about how it's produced.
This has been an amazing project for us to work on, Ross & Ross are highly passionate and enthusiastic about their products, and this has come through in the final result."

HP Z1 Workstation Cardboard Desk

noreply@blogger.com (subby) — Thu, 24 May 2012 21:47:00 PDT

Designed by GOODSTUPH, Singapore.

Creative Director: Pat Law
Art Director: Izzy Tan
Copywriter: Pat Law
Product Design: Adib Jalal
Producer: Leon Lai
Digital Strategist: Daphne Chui
Photography: Noel Yeo

In conjunction with the launch of the world’s first 27” all-in-one workstation, the HP Workstation family issued twenty invitations to the creative builders of Singapore – architects, animators, photographers and designers, inviting them to assemble their own cardboard workspace.

The 100%-cardboard direct mailer commands a massive total size of 1.6m by 1m, with over 250 cardboard modules.

When assembled, the cardboard direct mailer transfers into an actual-size cardboard desk, redefining the space to which the recipient currently works in. The cardboard desk is designed in such that the assembly requires no tools, and is capable of holding up to 30 kilograms – approximately the weight one may have on his or her own desk.

In the journey of assembling the cardboard desk, the recipient will discover the benefits of having the HP Z1 Workstation; the simplicity of an all-in-one design, the tool-less chassis, and above all, the actual space required should one have the HP Z1 Workstation.

Busy Berry (Student Work)

noreply@blogger.com (subby) — Thu, 24 May 2012 21:31:00 PDT

Busy Berry juices and yogurts are 100% natural and made from all Irish ingredients. Enjoy all the great benefits of berries in a whole new and delicious way. For those on the go Busy Berry is an excellent and healthy choice for that extra kick. Our flavours will guarantee to surprise you, so go on, pick one up today.

It’s all good.

Rexona Men Superhero

noreply@blogger.com (subby) — Thu, 24 May 2012 21:24:00 PDT

The new Rexona Men packaging, designed by Pierini, has super-powers

Pierini Partners, the leader agency of strategic packaging in Argentina, designed for the brand Rexona Men, the packaging for its new variety SUPERHERO.

Inspired in the aesthetics of 1940s comics, and thought as a product able to accompany the heroes looking for justice in their most difficult situations, the new layout reinforces our imagination, making us experience the adventures our idols lived.

The chromatic palette is based on silver, red and blue, classic colours in superheroes (Superman, Spiderman, and Captain America, among others), which are combined with iconographic elements such as the star, or the metallic shield.

Adrian Pierini, the agency’s CEO referred to this project: “Since I was a little boy, I always felt a special attraction to the fantasy these superheroes provoke. I was interest by the fight between good and evil, the ability of helping without receiving any in exchange, and by how they became an example of integrity and courage.

Working in this project meant a return to my childhood and all the good things it implies. The new variety is, for us designers and for consumers, a magnificent opportunity, given by the leader antiperspirant company, to feel superheroes able to cope with all the challenges the world face us with daily”.

D.BOX Limited Edition

noreply@blogger.com (subby) — Wed, 23 May 2012 04:02:00 PDT

Design by Lega-Lega, Croatia.

Lega-lega is a bunch of creative, imaginative, interesting notebooks, planners, t-shirts and people (designers) who try to make your everyday easier, more fun and cherfull.

Lega-lega made a collaboration with designers and launched a designer box as a way to present Croatian design in a new way. We invited our favourite designers to join us in this adventure and make their own special D.BOX which consists of a t-shirt, notebook and coasters. The first two limited edition of D.BOX were designed by most known Croatian street artist Lunar and a worldwide recognized design duo Šesnić&Turković.

D.BOX is available for purchase at www.lega-lega.com.

Shaking Has No Effect (Concept)

noreply@blogger.com (subby) — Wed, 23 May 2012 03:50:00 PDT

Box making for the storage of 300 instant photographs shot in 2011, using a Fujifilm Instax Mini 7s camera .

The box has two compartments : One for Autumn and Winter photographs and one for Spring and Summer photographs. Including camera's user guide on the bottom of the box.

REALCARE

noreply@blogger.com (subby) — Wed, 23 May 2012 03:44:00 PDT

Our customer, Panhellenic Pharmacists Cooperative SA, briefed us to develop a brand logo and a corresponding packaging design for a line of high quality products, to be offered at affordable prices and be distributed exclusively in pharmacies.

The product line would include a wide range of products, ranging from:
1. care products such as cotton, baby wipes, q-tips and more,
2. cosmetics such as acetone and alcoholic lotions,
3. to pharmaceuticals such as thermometers, gauzes and orthopaedics.

We designed the REALCARE logo and packaging with the aim to build a brand with a medical image, modern, clean, relaxed and at the same time friendly in order to win consumer confidence.

So far the product line consists of 20 products and is still growing...

Promara

noreply@blogger.com (subby) — Wed, 23 May 2012 03:39:00 PDT

The family owned Vouni Panayia winery in Cyprus, have been producing quality grapes for decades. One element that distinguishes this winery from so many others is their obvious passion for the art of wine making, bringing quality, taste and distinction in every glass.

Their latest wine comes from an indigenous Cypriot variety named Promara which is also the name of the product. We created a fresh and classy approach to match the delicate characteristics of the wine. A grape branch is used to form the first letter of the variety's name P (Π) and on the capsule.

Organic HUMAN Super Juice

noreply@blogger.com (subby) — Tue, 22 May 2012 02:45:00 PDT

Wild Swedish blueberries, pomegranate – probably from the garden of Eden – and the most Danish of all - elderflower – are the main ingredients in a bomb of bottled vitamins.

HUMAN super juice contain great amounts of antioxidants, but no preservatives or additives and is without added sugar. The beautiful bottles is developed in PET plastic and is more safe for the environment than glass. Further the bottles can be recycled without any risk from stomach ache due to growth of bacteria – thus they can safely be thrown in the dishwasher.

Cardboard Clapper Board

noreply@blogger.com (subby) — Tue, 22 May 2012 00:19:00 PDT

Designed by dpod & THINK Packaging, New Zealand.

Director - Andrew Nalder, dpod (plus the wizardry pop out idea)
Artwork - Gregoire Aubourg, dpod
Photography - Bryce Carleton, dpod
Print, production, make up - dpod team
Structural packaging design / Vision - Mat Bogust, THINK Packaging

With such a neat plethora of skills and service, dpod wanted to create a piece that is not only visually striking but encapsulates the dpod brand/experience - "possible is everything"

Where to start ... Idea - *BANG* Clapper board

In a nutshell ... a working, cracking, snapping clapper board! Within this lies a cinema style pack that slides open on either side just like at the start of the movies. Showing off a DVD video showreel & a snazzy booklet with pro shot images of the packaging that they have created for clients.

With some creative thinking and as always, some rather good cardboard engineering - the vision was born.

The clapper is made from E Flute and has a magnetic closure on the reverse flap. Once you open this, a clever piece of wizardry has the inside popping out around 15mm so you can pull it out easily and think "what the ... how the ... ?" Once you calm your excitement levels, you simply pull either end of the stage apart and it reveals the goodies to drool over.

A perfect solution to demonstrate the dpod experience - design, photo, video, print, packaging & smarts
Contact the crew to get your hands on one of these and have a look at the serious skills that these guys offer.

Sustainability in Packaging Design

noreply@blogger.com (subby) — Mon, 21 May 2012 20:38:00 PDT

By Kathryn Goodchild

Consumers are far more environmentally aware these days and while good packaging design is still essential for attracting people to products, consumers now expect that products are packaged in a sustainable way too.

Sustainable Origami Food Box by Michealle Lee

Sustainability has become a buzzword in the packaging industry. Over recent years, the industry has received harsh criticism over the amount of materials used in packaging and the types of materials that has been traditionally used. Consumers are far more environmentally aware these days and while good packaging design is still essential for attracting people to products, consumers now expect that products are packaged in a sustainable way too.

Sustainability is not easy when it comes to packaging. Packaging still has to serve multiple criteria, namely making the products look appealing whilst protecting them to ensure consumers receive their goods in perfect condition. Reducing packaging materials and still adhering to these basic criteria is no easy task, but it is where packaging designers are increasingly expected to excel.

Less is more
Trying to create sustainable packaging often means creating packaging designs that not only use fewer materials, but also still protect the consumables and provide an appealing aesthetic. When it comes to larger products, such as furniture packaging, this can be fairly easy. It has often been the case that items such as furniture have been over-packaged, with protective filling and excessive materials used to maintain protection. It is therefore possible to strip away some of these materials with clever packaging design and still maintain the same level of protection. However, for smaller consumables, there is less wiggle room and any reduction of materials is going to require some clever and innovative design.

Kraft Cheese Package

Kraft
There have been some great examples recently of how clever package design has helped reduce the amount of the materials, especially in the food packaging industry. One company that has led the way is Kraft, which has achieved some pretty remarkable results. Their Oscar Mayer Deli Creations product, for instance, now uses 30 percent less paperboard thanks to some clever design, a reduction that equates to 1.2 million Ibs of packaging each year. By reducing the number or layers in their Milka chocolate bar, Kraft also managed a 60 percent reduction in the packaging weight of their popular European confectionery, and the introduction of a clever zipper system in their Natural Cheese packages, has eliminated more than 1 million Ibs of packaging a year.

By stating these reductions on their packaging design, Kraft have even noticed an upturn in sales due to the keenness of consumers for more sustainable packaging, which has led to more and more food manufacturers following Kraft’s lead and coming up with their own sustainable packaging designs. Designers have also reduce packaging materials by thinking about the entire logistical process of products, and found ways of providing shelf-ready packaging that is also able to provide protection during transit, reducing the need for additional packaging solely for delivering the goods.

The Ebay Box designed by Office

Environmentally friendly materials
When reduction in materials is simply not possible, designers can still improve the sustainability of packaging by the choice of materials they use. While for many years plastic has been the material of choice for packaging designers, consumers are now becoming increasingly averse to the use of plastics and other non-biodegradable materials. Using recycled and recyclable materials is one way packaging designers can provide sustainable credentials to consumers. Recycled paper and cardboard can often be implemented in many designs where plastic was formerly used. While for larger items, reclaimed timber or wood from managed sources is far more sustainable than timber from unknown sources.

For products where there really is no alternative but to use a non-biodegradable product such as plastic, designers can still find ways of improving sustainability, such as avoiding different material combinations so packaging can be more easily recycled, so for example, using the same plastic for a lid that is used for the body of a bottle.

Cost of sustainability
Sustainability can prove a challenge for packaging designers but it is not without its benefits. For one thing, sustainability is something that consumers are hankering for, so a well-designed packaging solution can help improve sales. Furthermore, as much of sustainability is about using fewer materials, there are cost savings to be had, as less money needs to be spent on packaging materials. Of course, retooling for new packaging may require some outlay, but this will be a one-off investment and the savings made in materials should easily pay for such changes.

Sustainability is not a fleeting design fad, it is going to be more and more relevant in the packaging industry, and those designers that can up with clever and innovative solutions to reduce packaging and implement more environmentally friendly materials, are going to be those designers who will be the most successful in the future.

About the author

Kathryn Goodchild is a full-time as a professional writer and researcher for five years.

Cocktail Shaker (Student Work)

noreply@blogger.com (subby) — Mon, 21 May 2012 02:46:00 PDT

Development of this package is seeking for package that fully meet the needs of excellent, simple and clear representation of product inside of it. Also to meet the needs for safety delivery of product from fabric to customer.

Building visual, clear respond in customer mind is main purpose of this package. Simple typography with details tactile sensitive printing and carefully selected materials that both meet standards in price and processing.

Developing package is built on sense of values. Materials used are low weight and strong providing a safe environment for product. Simple construction is easy to make and assemble anywhere.

Lucky Layla Farms (Student Work)

noreply@blogger.com (subby) — Mon, 21 May 2012 01:44:00 PDT

Lucky Layla Farms is a small town dairy farm in Plano, Texas. Since January of 1968, they have been producing quality “blue ribbon” products such as signature compound butters, and simply delicious unprocessed milk. A playfull, “county fair/blue ribbon” theme was choosen to portray the award winning, zero preservative nature of the Lucky Layla Brand. Providing a sense of Texas charm, the packaging portrays a dairy farm that focuses on quality products with an award winning attitude.

Bread That Speaks For Itself

noreply@blogger.com (subby) — Sun, 20 May 2012 21:02:00 PDT

Designed by Plenum Brand Consultancy, Russia.

Brand Consultant: Tatyana Kharitonova
Brand Analyser: Katerina Palshina
Creative Director: Nadya Yurinova
Art Director: Egor Myznik
Designer: Olga Balina
Project Manager: Pavel Nesterenko

Plenum Brand Consultancy has created original bread packaging which is a bold move for the Russian market, providing a modern reappraisal of the graphical stereotypes and images of bread typical of the sector. Our aim was to communicate the indisputable quality of the bread provided by the modern manufacturing company Grain Holding. That is why the packaging concept reflects the idea of “Bread that speaks for itself”. This idea is visualised literally through a speech bubble containing an ironic remark about the name of each type of bread. A pictogram on the packaging displays all the product’s advantages at a glance. The bright, complementary colours on a white background, unusual for the sector, show simultaneously both the variety of available prod! ucts and their single brand identity. Russkii Khleb’s packaging is simple, clear and succinct, drawing the customer’s eye to the shelf and standing out from its competitors, as well as reflecting the modern image of the manufacturer.

Text on the packaging:
I am a split loaf. Bon appétit!
I am Stolichny bread, good for the whole family!
We are bran buns, very good for you!
We are tasty Stolichny buns. Eat us!

Müd (Student Work)

noreply@blogger.com (subby) — Thu, 17 May 2012 23:30:00 PDT

The aim of this project was to design a packaging for take away. Nowadays there are infinite types of fast foods which offer take away, that's why we chose to narrow it down to a special sector of the market.

We chose to focus on lactose intolerance, offering take away dairy-free breakfasts! At Müd we offer cupcakes, donuts, cookies and loaf cakes which you can combine with coffee, tea or hot chocolate and everything is without lactose!
Feel free to add any type of dairy-free milk that you want such as almond, rice, oat, etc.

We offer two different packagings, one for the combination of coffee and cookie/loaf cake and a bigger one of coffee and muffin/donut.
Everything comes with two different kind of stickers, both applied on the sides of the packagings, ones with what there's inside of the packaging and the other ones with emotional sentences about your mood.

Finally we wanted to create a brand specialized in dairy-free products but with a modern graphic style which could easily reach to a bigger target.

Naaprep Nasal Saline Drops

noreply@blogger.com (subby) — Thu, 17 May 2012 22:37:00 PDT

Naaprep is a nasal saline solution by GlaxoSmithKline. The products were to indicate a natural, non-medicinal product for children with shelf impact. The design was created for the Benelux countries by Bakerscape.

Gourmet Cafeteria

noreply@blogger.com (subby) — Thu, 17 May 2012 22:20:00 PDT

GOURMET CAFETERIA is a coffee chain of excellence in quality and service.

In business since 2010, serving various types of coffees, including the traditional Gourmet Espresso, latte, macchiato, caramel latte, cappuccino, hot chocolate, iced coffee drinks, cold drinks without coffee, milkshakes.

Blenders Pride

noreply@blogger.com (subby) — Thu, 17 May 2012 22:04:00 PDT

Blenders Pride Reserve Collection Launch Boosts Pernod Ricard’s Quarter Results

After the successful introduction of the ‘Blenders Pride’ redesign, Pernod Ricard India continued to cooperate with international branding & packaging design consultants CARTILS to create “Blenders Pride Reserve Collection”. This relationship between the world’s second largest spirits producer and one of the world’s first design consultants resulted in what the French distiller says is now the most expensive locally made premium whisky in India.

“Blenders Pride Reserve Collection” is targeted at the price gap between the deluxe and premium whisky segments. A Pernod Ricard spokesperson said, "Research suggested a clear consumer need gap," referring to consumers who are keen on upgrading brand preferences.

After the introduction of the ‘Blenders Pride’ redesign, it was natural for Pernod Ricard to continue their relationship with branding and packaging consultants CARTILS. Given their; international presence, history with the brand, and knowledge of the whisky market, CARTILS was equipped to tackle this challenge.

The aim was to fully develop this new, more premium line extension of the ‘Blenders Pride’ family. It was important to stay loyal to the original brand yet to ensure that its significantly more premium nature was clearly communicated. The ‘Reserve Collection’ got its new and unique bottle shape with embossing, hence adding a new premium edge to the brand whilst still remaining very recognizable as part of the ‘Blenders Pride’ family.

Pernod Ricard is one of the first to effectively jump on the opportunity to offer consumers desiring high quality blended Indian whisky. The 3rd quarter results released March 2012 state that the positive outlook was largely due to the successful local brands worth 17% of group sales, the Indian whiskies being the key driver, growing by 25%. The main cause for the buoyancy was premiumisation, the successful launches of ‘Royal Stag Barrel Select’ and now “Blenders Pride Reserve Collection” being at the root of this.

Galfano: Heaven Sent

noreply@blogger.com (subby) — Thu, 17 May 2012 21:33:00 PDT

“The land is your mother. Tend and cherish her with nature’s power. It will produce a wine of exceptional character and nourishing purity. Everything else will be taken care of.”

These are the words of Galfano.

To express Galfano’s ethos and heritage we drew inspiration from its physical and visceral landscape. This insight allowed us to bring out the wine’s contemporary and honest character with a purpose of style and intellect.

The geography of the area, like the Galfano philosophy, has
a simplicity and ruggedness to it – nothing superfluous, only the best ingredients: purity of soil, clarity of light and a deep-rooted devotion.

So in the design of the identity we stripped out the unnecessary to reveal the essence of the Tenute Galfano spirit.

We chose angel wings to reflect the promise of purity and contrasted the celestial with pruning scissors to reflect Galfano’s traditional methods of cultivation and also make a wider social comment on Sicilian life and vocation.

Employing traditional methods using handpicked grapes, this back-to-nature approach gives Galfano’s wines a uniqueness that we took to articulate across its entire communications from packaging, brochure and website to exhibition stand design.

Tosta Shord Bread

noreply@blogger.com (subby) — Thu, 17 May 2012 21:09:00 PDT

Whole smart range of backed bread snacks called Tosta is a new brand of Kuwait Indo trading Co.
The activity of this company is manufacturing and packaging of snacks, biscuits,
wafers, etc. in kuwait & overseas markets.

New packaging for mini bread snacks TOSTA come in 2 flavors of Olives / Oregano & Hummus Flavor
Low in saturated & cholesterol free snacks packs are designed in soft pastel shades with natural background illustration reflect the product’s natural feel. Packaging material with mat ﬁnish make it more soft premium look.
It will appear in the market shortly.

Sisi Bora (Concept)

noreply@blogger.com (subby) — Thu, 17 May 2012 20:49:00 PDT

Tokaji wine package was made for a competition which has been announced the occasion of the 130th anniversary of the VII. disctrict of Budapest, named after the hungarian queen Elisabeth.

Torelló by Custo (Concept)

noreply@blogger.com (subby) — Thu, 17 May 2012 20:37:00 PDT

Fabregas Packaging has been involved in the creation, development and manufacture of the original case design presented by Torelló By Custo with great success in the Alimentaria Fair 2012. Highlights Vision 3D glasses, contrasts and textures of the case and the cover of the original bottle.