Packaging of the World: Creative Package Design Archive and Gallery

Sabadì

noreply@blogger.com (subby) — Fri, 27 Jan 2012 02:09:00 PST

Sabadì is a brand that mainly focuses, since its birth, to eatables that have a magic inside.

The first product that came out of this brand is a “cioccolato di Modica”, a typical sicilian way of making chocolate, in this case made by extraordinary cocoa selected in Ecuador, in six combinations with strong personality. The raw materials used come from fair trade producers and Slow Food presidia with respect for small indigenous communities, the environment and biodiversity.

We started by studying and designing the logo and entire brand identity, that had to match owner’s mood about business and life in general. Sabadì (sounds like Saturday in italian) is “… perhaps the day that does not exist… the day when we slow down, we reflect on what is really important…”.

We then developed its first chocolate collection designing 6 characters, 6 packages and a crowner.

Pipers Crisps Co.

noreply@blogger.com (subby) — Fri, 27 Jan 2012 01:37:00 PST

BrandOpus have created a new brand identity and packaging design for Pipers Crisps Co. The Lincolnshire based company approached BrandOpus looking to reinforce the perception of Pipers as the tastiest crisp brand in Britain by discovering what makes the brand unique, allowing Pipers to own the ‘out of home’ crisp market. Pipers pride themselves on the artisan, handmade crisps that they have been supplying the most discerning outlets with for the past eight years. Pipers wanted to underline their passion for making crisps, and tasked BrandOpus to develop a bold and assertive identity and pack design which reflects the honest, straightforward ideals of the company.

BrandOpus, who were appointed to work with the brand in October 2011 following a two-way pitch, recognised that to differentiate the multiple award-winning company from the competition, Pipers needed to have a role on the pack above and beyond the product itself.

BrandOpus differentiated the brand, drawing out the unique, quirky elements that that make Pipers recognisable and distinctive. Specifically the agency developed the brand name to Pipers Crisp Co. to make it more ownable, placing the logo at the focal point of the pack to drive the presentation. The Piper was established as the quirky masthead, and now anchors the brand into the natural and rural provenance of the crisps.

BrandOpus developed a colour palette for the brand, which allows clear navigation across the portfolio, making it easier for the loyal consumer to select their favourite flavour, and allowing standout that encourages new consumers to buy the brand. The flavour descriptors across the range of seven variants were updated to focus on origins, illustrating just how much care and attention has gone into sourcing the tastiest flavours possible.

The revamped Pipers packs are available now from over 1400 of the best outlets throughout the UK, and the refreshed brand identity will be rolling out shortly across the website and other brand touch-points.

13 Appellations (Student Work)

noreply@blogger.com (subby) — Thu, 26 Jan 2012 23:18:00 PST

Against the trend of vineyard-designated wines, the collective made a wine not from a single vineyard but from a baker’s dozen. The idea was to blend one ton of grapes from each to create a wine that is conspicuously connected to Napa Valley, a truest expression of what the valley has to offer. No one has ever tried to capture Napa in its totality. The concept of ‘mapping’ each appellations was born to reflect the idea’s complexity. Executed to express the boldness of the idea and its true meaning. The bold type reflect their belief, and the intricacies of the map express the vastness of their idea. A design that blends both complexity and simplicity together.

Bruken

noreply@blogger.com (subby) — Thu, 26 Jan 2012 01:21:00 PST

Packaging for Bruken, a new brand of building materials which incorporates two main product ranges: tile adhesives and porcelain grout.

The brand identity is based on geometrical (tile) patterns on a white background while the two product ranges are differentiated, one (for the tile adhesives) using a combination of fluorescent colors and the other (porcelain grout) using a tonal effect created by the white raster to let the actual color of the product be visible to the buyer.

Bassano Hard Soda

noreply@blogger.com (subby) — Thu, 26 Jan 2012 00:22:00 PST

A new, vodka-based refreshment beverage inspired by classic Italian sodas of the 1920s, Bassano Hard Soda was developed to evoke the feel of Prohibition within a contemporary context. dossier created the name, proposition and look to communicate an integrated story that would be disruptive on shelf. The identity pays homage to the classic script logotypes of the era, while the closed 4-pack has a small window to reveal the bottles, alluding to something illicit and underground. The brand launched with two flavours, Lemon Sanguinelli and Raspberry Pomelo, which have less sweetness and carbonation than typical for the category, making them more appealing to sophisticated palates.

Jacobssons Dagstorp

noreply@blogger.com (subby) — Wed, 25 Jan 2012 22:36:00 PST

We talk about 'potato print' as a term, but when we thought about it, we had not seen potato printing on an actual potato package. When we received this project, we decided to apply one of the concepts in a 'back to the roots' theme. This meant going back to the burlap sack from a hundred years ago. We combined it with a rich, deep colour palette to associate with the soil, and turned the imperfect stitching closure into an attractive element. This was the design route that the client chose for the printed bag for release january 2012.

Pyramid Brewery (Student Work)

noreply@blogger.com (subby) — Wed, 25 Jan 2012 20:56:00 PST

The Pyramid Brewing Company is a growing west coast brewery that attracts young energetic beer drinkers who enjoy a quality craft beer. Currently the Hefeweizen brew is a popular choice amongst sophisticated drinkers, yet national breweries such as Miller or Budweiser do not offer them in stores. This provides Pyramid brewery a great opportunity to expand and attract new customers with design. I decided to redesign this brand to compete with the top breweries, but also keep the current brand equity alive. I embraced the yellow and black color combination of the original pyramid neck label because it will certainly stand out on store shelves amongst the top brands. The angled and bold type communicates to the buyer a sense of tradition and trust. Overall I believe these design decisions will attract a young generation looking for a new beer they could enjoy and stay loyal to.

Das Korn

noreply@blogger.com (subby) — Wed, 25 Jan 2012 20:55:00 PST

It as an alcoholic spirit called "Korn" (wheat distilled liquor) which is more or less the German equivalent of the Russian Vodka. We designed the product (shape & graphic design) for the artist Theo Ligthart who launched it as an artwork on the international Art Show "Art Forum" in Berlin.

Since then "Das Korn" is a big success not only in premium bars throughout the country but also in many cultural locations. The design is very minimalistic and shows wheat grains – as also the name "Das Korn" means exactly what it's made of ("wheat grain").

Medina Incense

noreply@blogger.com (subby) — Wed, 25 Jan 2012 04:01:00 PST

Medina Incense features three aromatherapy incense sampler. The name was chosen to reference the ancient middle-eastern city where incense originated, and allude to the medicinal qualities of each scent.

Sardinian Electronic Labels Compilation

noreply@blogger.com (subby) — Wed, 25 Jan 2012 03:45:00 PST

Design of CD for a company that promotes the electronic music record labels of Sardinia.

Scrumptious Splendid Cereals

noreply@blogger.com (subby) — Wed, 25 Jan 2012 03:37:00 PST

The Most Important Indulgence of the Day

“Treat yourself to the breakfast you deserve,” it says across the back of each bag of Scrumptious Splendid Cereals.

For this upstart challenger brand, Minneapolis design consultancy Ideas that Kick created a packaging system that communicates taste, quality and adult indulgence to consumers at first glance. Each bag brings an entirely new retail concept to life.

“We delivered a retail experience as delicious as cereals with such one-of-a-kind flavors as True Blueberry Duet, Caramel Pecan Joy and Chocolatey Banana Bliss,” says Kick president and brand strategist Mary Kemp. “Our packaging suggests it’s okay for breakfast to be a little treat. Imagine a bistro dessert in your cereal bowl.”

“Our simple, sophisticated color story and clean, elegant type define Scrumptious as the indulgent alternative within the adult breakfast cereal category,” adds Kick executive creative director Stefan Hartung. “Small stand-up bags create a shelf presence totally unlike our client’s competition. And we delivered bags that are the opposite of another boring box with a bowl full of brown stuff on the front.”

You can look for Scrumptious in Walmart cereal aisles. Select flavors are being tested in regional markets.

4 Frutti

noreply@blogger.com (subby) — Wed, 25 Jan 2012 03:32:00 PST

Four fruits, emptied of their pulp and then filled with ice-cream derived from it. Simple and natural ingredients, carefully prepared to obtain a unique product of its kind, the fruit filled with ice-cream, where the flavour of each fruit reflects its original taste. The artisanship in the manufacture, the originality and the choice of raw materials make the fruit filled with ice-cream, a unique and excellent product.

Coffee Barca (Student Work)

noreply@blogger.com (subby) — Wed, 25 Jan 2012 03:20:00 PST

Designed by Ksenia Stepanova, Irina Shoya, Tatyana Smirnova and Elena Bykova. They are studying at the British Higher School of Art and Design, Moscow.

As street culture is familiar to soccer fans and soccer stars often start off in the street, we chose graffiti can as our work tool. Coffee packaging design is graffiti with players' picture on each pack. Barcelona spirit of freedom and will to win show in bright BARCA coffee packaging.

BARCA packs come in three strength related designs: light, medium and strong.

Course curators: Leonid Slavin, Natalia Kuzmina.
Tutors: Serge Lelikov, Vasily Andreev.
3D modeling: Segrey Shlyahov.

Also check out Cofé Camp, designed by another group of student at the British School of Design.

Eagle Hawk Wine (Student Work)

noreply@blogger.com (subby) — Wed, 25 Jan 2012 02:53:00 PST

Our assignment was to create a wine bottle design for a brand that we choice ourselves. I went for an semi-exslusive design and came up with a modern and sleek typography. Around the neck I incorporated info about the brand and the wine. It´s all printed directly onto the bottle and the paper used around the neck is 300gm, glossy.

Pruni

noreply@blogger.com (subby) — Wed, 25 Jan 2012 02:47:00 PST

The agency Arôme was chosen to design the visual identity and packaging of Pruni (Bellegarde, Gard, France), a range of dried fruit distributed by Carrefour and Carrefour City.

Egg Package (Concept)

noreply@blogger.com (subby) — Wed, 25 Jan 2012 02:28:00 PST

The body of the packaging was made in aluminum, because it is a material with very good thermal conductivity, its cold but it gets to the hand temperature fast Because it's made of aluminum the package can be placed in the pan with boiling water, thus adding value to the package, getting another personality beyond the commercial transport between the supermarket and home. It is structurally very strong, gives a lot of protection to the egg, and very durable The packaging is reused infinitely.

There is no need to use containers of wood pulp that have to be recycled. Go to the supermarket and transport the eggs, don´t bring anything you don't need. This adds advantages in the entire chain of production and consumption, before thinking about recycling we have to thing how we can reduce the waste that we have to recycle The egg can be cooked in the package, making it easier to insert and remove the egg from the pan This package can go from the supermarket to the plate.

Gazelli Cosmetics

noreply@blogger.com (subby) — Tue, 24 Jan 2012 07:56:00 PST

Using her scientific knowledge in the fields of genetics and prevention, Dr. Hamzayeva decided to develop beauty products from the magnificent natural resources found in her home country of Azerbaijan. From the earth itself, she created a brand she called Gazelli, a leading beauty group, in Azerbaijan and neighbouring countries.

Hurlimann Sternbrau

noreply@blogger.com (subby) — Fri, 20 Jan 2012 00:32:00 PST

The Swiss-style lager delivers a clear, tingling lager with a hint of orange and a complex hop character.Only the finest Swiss yeast and Challenger hops are used to brew a full-bodied lager, which has won a Bronze Medal in the Brewing Industry International Awards.

Hürlimann is brewed by Shepherd Neame to its original recipe, keeping faith with the lager's Continental heritage.

Grassini Family Vineyards

noreply@blogger.com (subby) — Fri, 20 Jan 2012 00:24:00 PST

In 2002, the Grassini’s established a family vineyard in the Happy Canyon of Santa Barbara, California. A simple crest with a ligature of the number 5 and the letter G was designed with inspiration from the five children. After several successful harvests, the family knew it was time to take the crest and build a more robust brand expression with Duffy & Partners—one that would more aptly reflect all that the vineyard and its harvests symbolized.

New bottle design components include metallic silk-screened bottles, individually signed and numbered labels and hand-dipped wax seals. The Grassini Family Vineyards striking new bottle design by Duffy & Partners is now on the market.

Again, New Beginning

noreply@blogger.com (subby) — Thu, 19 Jan 2012 19:54:00 PST

Created for Jiu Zhen Nan (est. 1890), one of the oldest and most beloved traditional pastry brand in Taiwan as a lunar new year gift box.

Inspired by candy trays found in almost all Chinese homes, which holds an assortment of candies and cookies for visiting family and friends.

We wanted to create an unique "opening" experience, where the user sees a wonderful world of treats revealed upon opening, and also make the process as "ready to eat" as possible.

The Four Black Boxes also represent the four seasons, and the Gold boxes in the middle represent the rising sun, which signal a grand beginning to the new year, hence the name "Again, New Beginning".

SwypeGloves

noreply@blogger.com (subby) — Thu, 19 Jan 2012 04:35:00 PST

Structural Packaging Design by Mat Bogust of THINK Packaging. Graphic Design by Leo Wolff of Lucid Design. New Zealand.

Launching these nifty gloves that keep your digits warm whilst playing with your touchscreen device, SwypeGear needed some beautiful packaging – this is what we created.

You’ve skinned your computer monitors, internet browsers and even your mobile devices to match your identity. Now, it’s time to skin your palms. Introducing SwypeGloves, the innovative new palm skins, infused with conductive fibers that allow you to operate your touch sensitive screens and devices with ten finger flawless precision while keeping you toasty warm! SwypeGloves are compatible with all common touchscreen devices like iPhones, iPods, iPads, HTC Droid and more.

Unsworth Vineyards

noreply@blogger.com (subby) — Thu, 19 Jan 2012 04:25:00 PST

The Turyk family has long history of summers at Vancouver Island's Shawnigan Lake, and in the fall of 2009, became aware of a small vineyard and winery for sale in the nearby in the South Cowichan Valley. Translated from the local Coast Salish dialect, Cowichan or 'warm land,' is a unique terrior for growing curious new grape varietals. With a forty year history in BC's fishing industry, proprietors Tim & Colleen Turyk felt ready for a new challenge.

In memory of Tim's mother Marjorie, who as a child summered at Shawnigan and subsequently introduced her family to the Lake and the Cowichan Valley, Tim and Colleen settled on the name Unsworth, Marjorie's maiden name, to showcase their wine. The beautiful property with the old farmhouse reinforced their vision of a sustainably managed vineyard and quality focused winery complemented by a small restaurant serving natural local food. Sharing the vision, and property by the end of this year, is Chef Bradford Boisvert and his wife and business partner Leah from nearby Amusé Bistro in Shawnigan Village.

Hired Guns Creative helped the Turyk family with the naming of the winery, branding, wine label design, website design, print design, and signage design. The labels feature silver foil, subtle embossed details, and a die-cut shape that is carried throughout the rest of the winery's marketing materials.

The Origins

noreply@blogger.com (subby) — Thu, 19 Jan 2012 04:14:00 PST

As part of the packaging, this time we decided to add stickers to the soles. The idea comes from the digital world, where devices have screen protectors when taken out of the box. Same here we decided to add sole stickers to our product, offering that special feeling to the customer of being the first one to wear them.

Zygomatik Collection (Student Work)

noreply@blogger.com (subby) — Thu, 19 Jan 2012 03:53:00 PST

The project was to create a collector DVD collection dedicated to comic films, called: Zygomatik collection. The collection is composed of different directors, who will see three of their movies to be shown in a box. Each kit contains a principle of common collection, which will be declined for each artist represented.
The idea is to stand out from the collections already on the market, highlighting the director, while creating a strong design that attracts the eye. I present here the first collector box made, dedicated to Albert Dupontel, and one of the three films that takes place in this box: Bernie.

Yebisu (Student Work)

noreply@blogger.com (subby) — Thu, 19 Jan 2012 03:43:00 PST

Within Sapporo Beer Company, there is Yebisu Beer. However Yebisu Beer is not sold as much as other Japanese beer brands such as Asahi and Kirin. That is the reason why I wanted to redesign this brand. Yebisu represents the Japanese god of Happiness, luck and fisherman. Since Yebisu is uncommon among the United States, people are not familiar with its meaning. Through my design, I wanted to show what Yesibu is about and made it memorable for consumers. The most important part of the label is the smiling face of happy Yebisu which will get consumers attentions from shelves. And secondary elements such as fishing rods, wheats will help communicate the idea of Yebisu beer. All I wanted to do is to make people happy and enjoy Yebisu beer when they are drinking.