Packaging of the World: Creative Package Design Archive and Gallery

Loddon

noreply@blogger.com (subby) — Sun, 05 Feb 2012 22:15:00 PST

WE ARE PURE PREMIERES LODDON REBRAND

Brand and packaging design consultancy We Are Pure has unveiled its complete rebrand of Oxfordshire-based brewery Loddon.

As part of the three-month project, We Are Pure has produced fresh new concepts for Loddon’s range of five core beers, as well a monthly special beer. The consultancy has also produced new marketing material, including beer mats, runners, pump clips and glasses, as the family-run brewery looks to increase its market share.

Loddon’s new branding places greater emphasis on the recognisable dragonfly logo and blue colouring, which both reflect the brewery’s name, derived from the River Loddon. The logo is now much larger, with the dragonfly also featuring on the neck of the bottle. New typeface has also been created to give the brand a more simplistic, modern feel.

Commenting on the project, We Are Pure’s owner and creative partner David Rogers said:

“Our work with Loddon presented an interesting challenge as we needed to produce an innovative concept that had clear shelf standout, whilst still retaining a sense of heritage and family. The brewery has an incredibly loyal customer base and whilst we were aiming to appeal to a new audience, we also didn’t want to alienate existing consumers.

“This is the first time we’ve rebranded a beer range, and I think that has worked to our advantage. We were able to draw on our experience in other sectors and avoid market stereotypes. The result is a concept that seamlessly blends the old and new and will hopefully take Loddon to a whole new level.”

Chris Hearn, director at Loddon Brewery, added:

“This was a major project for us and We Are Pure took the design brief and went above and beyond our expectations to make our brand even stronger. We’re confident that it will be a huge hit with our customers and within the brewing industry as a whole.”

We Are Pure works across a range of sectors and has a client portfolio that includes Trevor Sorbie, Blockbuster and Russian confectionery giant Slavyanka.

Wishes 2012

noreply@blogger.com (subby) — Sun, 05 Feb 2012 21:00:00 PST

Objective :
Get more audience on our website and start a new collaboration with advertising agencies in Paris.

Idea :
Use a new media than a mail to wish our best wishes to the creatives directors in agency. Use a Twelfth-Night pancake during the following day for the Feast of the Epiphany celebrations.

The main idea was to create a mini trophy which looks like to the famous Cannes' Gold Lion, one of the best world class award in advertising.
We wanted to offer only the best of 2012 to creatives directors, so that's the reason why we decided to choose the best part of this Twelfth-Night pancake, the one which contains the precious award.
The pancake is coming from the best pastry cook, " the Poilâne House " in Paris. It's a new and very creative pancake realized by Michèle Gay, a french creative cooking perfumer who used a myrrhose and insence flavouring on the top of the cake.

Finally, the bean looks like to the best award in advertising and assert the sentence on our wishes card : " We wish you only the besf of 2012 "

Anima

noreply@blogger.com (subby) — Sun, 05 Feb 2012 07:48:00 PST

Anima is a company which manufacture organic care products for animals. All their products are made from natural, organic hydrosoils and flower essences. The products are intended for Dogs, Cats and Horses.As a new company Anima just didn't have vasts of money to spend on complicated packaging. So it was decided to produce only labels for the bottles." More after the jump!

This way they will be able to keep the packaging cost to minimum. It was important to me that the product wouldn't "suffer" from this decision and come out looking "cheap". Each label was also designed in a way it can be printed using just back + a pantone color or using only 3 colors when printing in CMYK, thus reducing the printing costs even more.

This images are from some new and some older labels. The company is marketing it's products in Israel but will start marking the products in Europe and through their website soon.

Windsor 21 Whiskey "Ring"

noreply@blogger.com (subby) — Sun, 05 Feb 2012 07:38:00 PST

Rich features and lifestyle enhancements which make it your relaxing time for leadership.Framing a new, emotional experience around Windsor 21 in the space, transforming it from a non-conscious need into an essential feeling to look forward to.

Achievement - Visual: Designs which gesture charisma just as Windsor’s recognizable royal-form blender references its dignity and luxury, our designs tell the story of Windsor, evoking its visual properties and expressing all its gestures.

POP - Culture: Designs which reflect trend is the totality of ideas, perspectives, attitudes, trend images and other phenomena that are deemed preferred per an informal consensus within the mainstream of a given culture.

OUTCLASSED - Overwhelming: should be outstanding influence of design will overwhelm throughout the market.

Scielo

noreply@blogger.com (subby) — Sat, 04 Feb 2012 07:15:00 PST

Scielo is Rivero González' newest product; a robust red wine, targeted mostly to young adults, hence its moderate price.
In the global wine market, young people are taking more and more importance, therefore, our challenge was to design the sub-brand's identity in a way that it would create an emotional bond with this new generation of wine enthusiasts in a practical and honest way.

The modern packaging communicates the harvest's specifications in a very detailed way.

Scielo comes from the spanish word "Heaven", based on this concept, the cotton paper's die-cut in the shape of a stair, and the texts are set in a vertical position.

Detail such as the silver foil and the printed wrapping, give the wine a contemporary feel, while the round seal with an abstraction of the Rivero González' logotype links Scielo to the winery.

5 Olive Oil

noreply@blogger.com (subby) — Sat, 04 Feb 2012 07:09:00 PST

Brand identity and packaging design for a new premium quality series of Greek extra virgin olive oil. 5 stands for quintessence in olive oil.

Saxton Cider

noreply@blogger.com (subby) — Thu, 02 Feb 2012 21:31:00 PST

Almost 2 years in the making, we finally give you a chance to look at our range of Saxton cider brewed by McCashins.

Big & Bold

noreply@blogger.com (subby) — Thu, 02 Feb 2012 19:26:00 PST

Sometimes it doesn’t do to try and be too clever. ‘We’re producing a
new range of chunky soups’ said New Covent Garden.

‘They’re going to be big – big enough to be really filling and the
flavours are going to be really great, really bold...’ We looked at them,
they looked at us and together with a strong, differentiated design,
‘Big & Bold’ is set to be NCG’s most successful winter launch to date...

SKYY Vodka

noreply@blogger.com (subby) — Thu, 02 Feb 2012 19:04:00 PST

Casa Rex creates promotional packaging to introduce SKYY Vodka+an exclusive Headphone to the Brazilian market.

Casa Rex, a multi-awarded international design consultancy with offices in São Paulo and London, has created a special limited edition packaging design for SKYY Vodka, which is produced locally by Gruppo Campari in Brazil.

With the primary objective of developing a promotional pack to highlight the addition of an exclusive SKYY Vodka headphone included in the pack purchase, Casa Rex re-assessed the brand’s values and created a strong visual identity to connect with consumers.

The design consultancy introduced new visual elements from the music and nightlife world that are intrinsic to the lifestyle of SKYY’s consumers. “The equalizer images are vibrant and take the shape of the vodka bottle, bringing the pack to life“, says Gustavo Piqueira, head of Casa Rex and also the creative director of the project.

The headphones are shown plugged in and in use, ‘worn’ by the SKYY Vodka Bottle, visible through the window of the pack. Visuals on the back focus on the display of the headphone’s features and technical specifications, which are enhanced by different consumer experiences and scenarios from SKYY Vodka and the music+nightlife combination.

Secret To Live

noreply@blogger.com (subby) — Thu, 02 Feb 2012 05:00:00 PST

SECRET TO LIVE is a heart-healthy olive oil with antioxidant properties.
Packagings interact with each other as two halves of a whole, revealing the secret
to live.

Or Wine (Student Work)

noreply@blogger.com (subby) — Thu, 02 Feb 2012 03:23:00 PST

It's an educational task for "British Higher School of Art & Design" in Moscow.

The brief was to make a bottle of wine for painter girl who loves exotic, interesting in Asian culture and likes to travel. Inspired by my own travels, and especially South East Asia food-markets I decided to make "Or wine") The wine is natural and based on insects as a legend. "Or wine" have no traditional separations by flavor or colour, Instead it has separations by regions and countries where are the insects from.

Ecostore

noreply@blogger.com (subby) — Thu, 02 Feb 2012 01:43:00 PST

We were tasked with creating the new packaging for the entire ecostore range - the body, household cleaning and baby care ranges, and the brand new skin care range. ecostore will not use chemicals that are harmful, unproven or un-needed. The underpinning approach is 'nothing unnecessary'.

We worked with product designers Phd3 to create pared back and aesthetically simplified bottles, and with New Zealand artist John Reynolds to form a unique and relevant graphic identity. (If John could use fewer marks on the page to get his idea across, he would.)

We developed a graphic system to run across the entire product range that reflect ecostore's values: human, intuitive, healthy, informative and with 'nothing unnecessary'

Long time collaborators Deb and Mark Smith continue to represent the cleaning range and baby care range with their disarming and candid black and white photography.

Basics 029

noreply@blogger.com (subby) — Wed, 01 Feb 2012 23:21:00 PST

Brief:
Basics 029, the menswear brand were launching their own brand of fashion briefs. And for this, they wanted to create a stand out packaging that was different from the mundane packs that innerwear usually come in, and one that broke the usual pattern in the retail industry.

Solution:
Briefs play a significant part in a man's attire, as it covers one of the most vital and delicate organs on his body. And yet, the importance of good underwear is universally ignored. To highlight this fact, we went for a quirky analogy comparing the male anatomy to something that is equally fragile: eggs. Combining this with trademark Basics 029 wit, we created a packaging that gave the men something more than the conventional square boxes usually seen in their category.

Result:
The design proved to be a real winner. The arrival of a new product in a clutter-breaking package was met with real excitement at the stores, and the humour became an instant hit with the men it was aimed at. In the first 3 days of launch, 600 units were sold, an unusually high figure for the category and the highest of any product from the Basics 029 stable. 4 months since, the briefs continue to fly off the shelves.

Zeus Jones Proof

noreply@blogger.com (subby) — Wed, 01 Feb 2012 03:39:00 PST

Along the kitchen wall of Zeus Jones, you’ll find more than a few bottles of alcohol. Among the neglected butterscotch schnapps and the bottle of Boone’s Farm we’re patiently letting age, we guarantee there will always be a few bottles of single malt scotch whisky.

Our love of the stuff is only natural, considering our CEO, Rob White, grew up in Scotland, and that there are more than a few whisky tasters at our long table. The purity of Scotch whisky makes it the king of whiskies, allowing it to reflect the region where it was created and the ingredients that went into its distillation. So when recent creative applicant Dan Horan came in with a sketch for a whisky tasting iPad app, you can bet we snatched him up and set to work developing it.

The Scotch Kit
What’s a scotch tasting without the scotch? To make PROOF’s complimentary kit, we carefully considered the details, and sweated outside of work hours to bring them to life. Because PROOF is a tour of Scotland’s whisky-making regions, we carefully chose the whiskies that we felt best represented the area where they were made. While there is plenty of creativity and variation among Scottish whiskies, we went for the single malts that stayed truest to their home base.

The Labels
Each of the labels was hand-stamped with a custom design, which blended PROOF typography with our alternative wordmark, a script logo that was originally made to decorate the jerseys of the unofficial Zeus Jones cycling team. To add to the mystique of holding a bottle of fine scotch, we hand-dipped every single one in wax, and stamped them with the percent sign from our PROOF logo.

Nude Jr. (Concept)

noreply@blogger.com (subby) — Wed, 01 Feb 2012 03:29:00 PST

Nude Jr. is a fresh flavoured Milk product, designed with a little extra humour and quirkiness. Nothing beats the freshness of a milk than drinking it right from the source!

Precious Red

noreply@blogger.com (subby) — Tue, 31 Jan 2012 22:29:00 PST

MontBlair

noreply@blogger.com (subby) — Tue, 31 Jan 2012 21:29:00 PST

Packaging developed for the Easter egg MontBlair Chocolates. An Easter egg aerated, made with milk chocolate.

Birds Eye Frozen Vegetabes (Student Work)

noreply@blogger.com (subby) — Tue, 31 Jan 2012 21:23:00 PST

This BirdsEye pack is a proposal of a new line's frozen vegetables.
I have tried to avoid the common packaging design that we can find in spanish supermarkets: green background, red titles and with lots and lots of peas everywhere.
This new proposal contains a delicious vegetable dish, place on a pic-nic tablecloth, that make us travel to a sunday morning on the countryside, and tries also to represent lovely home made food. The wood texture behind the text help us with this idea.

The different between each flavour it's not only the photograph of the dish, but the color of the background, so then you can distinguish then on the distance.

Abelha

noreply@blogger.com (subby) — Tue, 31 Jan 2012 07:29:00 PST

Illustrated by Holly Wales, Jonathan Chadwick and Milo Tchais.

Abelha is a handcrafted, organic cachaca with a full natural flavour and our labels reflect this! Each label features a uniquely commissioned illustration alongside our trademark handcut logo. As a brand, we are committed to art, and our eventual plan is to have a series of artworks celebrating different illustrators, artists and styles as much as possible. The constant features are the teal background, the logotype, and the bees.

Rexona Powder Dry

noreply@blogger.com (subby) — Tue, 31 Jan 2012 02:28:00 PST

Rexona Asia and Pierini Partners together again

After the great achievement in sales in Asia caused by Rexona Women Shower Clean, designed by the well-known Argentinean designer Adrián Pierini, Unilever Thailand summon once again his agency to the new launch of its leader brand in antiperspirants, called Powder Dry.

The new project had as its main differential a superior antiperspirant capacity, value that had to highlighted in the Asian female market (Philippines, Indonesia, Thailand, India, Japan and Saudi Arabia), which would take the novelty with great expectations since it characterizes by its delicacy and its deep care for physical health. That is the reason why the resulting layout tried to interpret this differential anchoring the message in a cosmetic product valued in the region; a symbol of purity, softness, protection and delicate fragrance: talc.

By the use of pastel colors in the orange palette, Light typography arranged in a rational way, and a delicate texture of irregular points (which simulates this product) applied diagonally in the middle of the pack, we achieved a neat and referential piece, which has managed to combine messages of effectiveness and protection, achieving the strategic objectives raised in the brief.

1x3 Coffee Table

noreply@blogger.com (subby) — Tue, 31 Jan 2012 01:30:00 PST

1x3 is inspired by so called burr puzzles. They are type of mechanical puzzles where all parts are interlocked and stay together without any fixtures. I found them suitable for utilization.

I wanted to achieve what I call "sophistication free" design. It means a design that can be produced easily and is made of very simple elements and traditional materials. The production in general is getting more and more hi-tech, the details more and more complicated and specific for each manufacturer. I think there is still space for movement in the opposite direction!

The table is already a product with a special reusable bag, assembly manual etc. I will probably try to use its interlocking principle for other applications.

Phenomenal

noreply@blogger.com (subby) — Tue, 31 Jan 2012 00:26:00 PST

SUPERTRASH & CARTILS CREATE “PHENOMENAL”

Internationally renowned fashion brand SuperTrash is successfully managed by top entrepreneur Olcay Gulsen. The brand not only offers clothing, but shoes, accessories and lingerie as well. And, like each major company in the fashion industry, SuperTrash is also launching its own perfume: “Phenomenal”. The perfume will be introduced at the Amsterdam Fashionweek 2012. For its packaging design SuperTrash teamed up with CARTILS, the well-known international branding and packaging design agency.

CARTILS’ main objective was reflecting the unique and authentic SuperTrash brand image in its design. A brand that revolves around living a successful life, being sophisticated and exposing yourself as you are. “Phenomenal” by SuperTrash targets independent women with great sense for fashion and style. Therefore CARTILS crafted the design to present a combination of outspoken personality and effortless style. Gaston van de Laar, Group Director Client Services at CARTILS explains: “The powerful angular bottle shape represents independence and confidence, while the cap texture and gold colouring show the absolute class and style the international brand stands for. The sophistication and great sense for fashion are underlined by the delicate ribbon and SuperTrash charm.”

In the development of SuperTrash “Phenomenal”, a large-scale research was conducted by Jorijn Harms at the Delft University of Technology, to determine how scent characteristics can be translated in packaging design. The research results offered clear insights on colour, shape, angularity and more. These insights were then connected to the characteristics of the perfume, which in combination with the SuperTrash brand personality created the foundation for the outstanding design.

“Launching my own perfume has been a dream of mine for so long, I think Phenomenal fits the SuperTrash lifestyle perfectly”, top entrepreneur Olcay Gulsen stated. “CARTILS really brought the SuperTrash brand experience alive in Phenomenal’s packaging design. The packaging clearly represents ‘feminine independency’, a characteristic the brand is known for. Besides that, it differentiates from all the offers that are currently on the market. It is satisfying to see that a company, that is a relative outsider within this segment, is in touch with the market and the SuperTrash brand in such a great way.’

Break Fast (Student Work)

noreply@blogger.com (subby) — Mon, 30 Jan 2012 23:55:00 PST

Brief:
This assignment was a part of a course we had in May 2010. The task was to create a small packaging that simulated a sample for tasting. This project also involved prepress education and the design was both adapted and printed on a flexographic printing machine, regardning overprint settings and so on. One rule was to use three CMYK-colors only.

Outcome:
I came up with a product called Break Fast. A packaging for oatmeal or serials that you break in the morning, a breakfast when in a hurry.

The target group are mainly students or one person households.

Secrety Thay

noreply@blogger.com (subby) — Mon, 30 Jan 2012 23:26:00 PST

The Secret Thay is a retailer of silver jewelry in southern Brazil, which supplies its products through specialized consultants.

The objective of this project was to develop a flexible package with an easily assembly, that can accommodate different types of jewelry and capable to add more value to the product.

Apotek Hjärtat

noreply@blogger.com (subby) — Mon, 30 Jan 2012 08:23:00 PST

Challenge: The Swedish pharmacy market was privatized in November 2009. In February 2010 Apotek Hjärtat opened, as the largest independent player on the deregulated pharmacy market with 207 pharmacies. Apotek Hjärtat wanted their new graphic identity to communicate credibility, knowledge and health in a modern and inspiring manner as well as signifying a pharmacy in a clear but subtle way. The logotype should be able to be applied to many different types of media profiles.

Solution: Our aim was to create a logo that could win the hearts of the Swedish people. The greatest challenge was to find a balance between knowledge and credibility on one hand, and cordiality and service on the other. The traffic-light green colour is an obvious signal that is easy to see and identify. The iconic heart symbol is unique because of its opening in the centre, which creates a feeling of openness and welcome.