Packaging of the World: Creative Package Design Archive and Gallery

X-PLOSION High Energy Drink

noreply@blogger.com (Derrick Lin) — Tue, 21 May 2013 03:18:00 PDT

"You can't help shouting!"

X-PLOSION is a brand new Japanese high energy drink. Its characteristic shout mark is expressing "the explosion and the shout" of feeling which are felt with this energy drink, such as spirit when encouraging themselves, invigoration by release from stress, and joy when an aim is achieved.

Güitig Redesigned

noreply@blogger.com (Derrick Lin) — Tue, 21 May 2013 02:57:00 PDT

Güitig - Carbonated natural mineral water of volcanic origin.

Güitig, which is part of Cabcorp Ecuador Group, is an Ecuadorian brand with over 100 years in the market.

As the market leader in its category, this carbonated natural mineral water of volcanic origin is manufactured in Machachi, a small town located in Quito. It is the leader in the carbonated natural mineral water category.

Güitig needed to be revitalized for several reasons. It is recognized by all Ecuadorians as a traditional and high-quality brand offering a natural product, however it was perceived as outdated and targeted for a more mature audience.

The challenge was to revamp its image without losing the product's traditional perception and other positive attributes such as family heritage, quality and reliability.

Based on this, BridgerConway developed the new image, starting with the logotype and packaging line.

Fernando Arendar, Creative Director of the Packaging Division, commented "We wanted to create a brand that could be associated to the classic world without being old. That's why we adapted the beer's graphic style in order to achieve that goal".

Sara Lee Premium Meats Redesigned

noreply@blogger.com (Derrick Lin) — Tue, 21 May 2013 02:38:00 PDT

Sara Lee Deli has provided high-quality meats & cheese to consumers for years, but regularly faced a battle for the deli case. To combat the challenges of this unique category they had a plan: A reformulated product line offering the same great taste, but a more nutritious profile. Could PKG use this news to create a new deli brand perception?

CONSUMER FIRST
We audited the marketplace and “met with” deli shoppers in online discussions—identifying their likes and dislikes, what they thought about particular brands and how they shop the category.
Through our research, we heard from consumers that the familiar Sara Lee brand ribbon–such important equity on pound cake, cheesecake and pie– could evolve to feel more like a deli brand.

THE SOLUTION
On a parallel path, we honed the Sara Lee deli brand story, first building the persona of Sara Lee herself. Many have a picture of who Sara Lee is in their heads, and we found a need to contextualize and contemporize her for a new audience.

Having these elements in-hand, we developed packaging concepts that spoke to the premium and healthful feel we were after, and consumers were telling us they believed in.

Laphroaig Redsigned

noreply@blogger.com (Derrick Lin) — Tue, 21 May 2013 02:29:00 PDT

This month sees the launch of a global packaging refresh for Laphroaig, designed by jkr.

The redesign for the Islay single malt whisky extends across the entire portfolio from the brand’s popular malts to its more premium editions. Designed to reflect the quality of the products and the
brand’s rich history, the new packaging strives to make it easier for consumers to identify their preferred expression.

Michael Cockram, senior global marketing director for Beam Inc., said: ‘Laphroaig continues to be the world’s No.1 Islay malt whisky. Our decision to refresh the brand’s packaging has been taken
with a great deal of care, given that the brand’s distinctive look has been so successful for many years.’

Daniela Nunzi-‐Mihranian, creative director, jkr continued: ‘Laphroaig has a fantastic brand essence and the redesign provided the opportunity to unleash it. By refining the equities that make
Laphroaig distinctive, we were able to bring harmony to the portfolio. This has improved navigation for consumers while delivering a more contemporary feel.’

‘We believe the new look creates a modern evolution for the brand, reinvigorating the original design while educating consumers on the brand’s unique taste experience’ Cockram continued.

The new packaging was designed with feedback from the Friends of Laphroaig community. ‘After listening to consumer feedback, we believe this redesign will bring greater visibility and appeal, providing a more defined brand personality that resonates with our fans.’

Look out for the new bottles launching shortly in the US, UK, Germany, Sweden, Australia and Japan.

Oregano Systems Shipping Box

noreply@blogger.com (Derrick Lin) — Tue, 21 May 2013 02:06:00 PDT

The Oregano-Box is an elegantly styled and simple alternative to common packagings for electronic components. This packaging combines visual claims with great protection.

The box meets the following requirements:
1.) one single packaging solution for 3 different sized modules (60x120mm bis 100x160 mm)
2.) high level on stability for protecting the devices during shipping, no extra foam material is needed
3.) easy to assemble
4.) can be plain stored
5.) high value according to the quality of the products
6.) clear, strong design
7.) high recognition value at trade shows
8.) space for an optional USB-Stick in a prominent place

The electronic device is shockproof packed, because it's centered and floating in the box.
The device is wrapped with an ESD-High-Shield bubble bag.

No closure is needed, because it is shipped in a green metallic bubble bag.

Sambal Takeout (Student Project)

noreply@blogger.com (Derrick Lin) — Tue, 21 May 2013 00:43:00 PDT

Sambal is a (fictitious) Peranakan cuisine concept takeout restaurant based in NYC. The menu is built around its sambals, flavourful hot sauces that range from sweet-and-sour to tangy. Customers pick a main dish and a sambal to complement it. Think a spicy, Asian Pommes Frites (the Belgian fry place in St. Marks in Manhattan).

The takeout packaging puts the focus on the sambal.

Each box is stamped with the logo after it is filled with food. To open the box and get to your meal, symbolically break the seal!

Mash Direct

noreply@blogger.com (Derrick Lin) — Mon, 20 May 2013 22:10:00 PDT

It all started with a relationship. A relationship that began 6 years ago when we were asked to produce sticky labels for a newly formed company called Mash Direct who had the unique idea of growing their own vegetables, steam cooking them and getting them to the shops within 24 hours. The food tasted amazing and before long they needed to up their profile and sit on supermarket shelves all over Ireland, competing with the best. Priory Press designed and produced a range of 13 different product sleeves which all bear the now widely recognised red tractor.

Etrusca

noreply@blogger.com (Derrick Lin) — Mon, 20 May 2013 22:02:00 PDT

Brand identity and packaging design for the Italian mineral water Etrusca. The brand takes its name from the Etruscan civilisation, the most ancient civilisation which inhabited the Italian lands. The identity is designed to reflect the heritiage of the name, as well as the purity of the water, which is sourced from a spring at border of the Alps and the Apennines.

Rest In Pets

noreply@blogger.com (Derrick Lin) — Fri, 17 May 2013 01:39:00 PDT

Designd by Mat Bogust, THINK Packaging in collaboration with Curious Design , New Zealand.
Illustration by Beck Wheeler
Support the Project on Kickstarter

"The death of a beloved pet can be hugely painful, and it’s difficult to plan for such a sad event. But think back to your early childhood memories of pets passing away. Goldfish flushed unceremoniously down the toilet. Guinea pigs and bunnies wrapped in old tea towels, and cats squashed into shoeboxes. Surely our furry family members are worth a bit of forethought?

Give your furry friend a dignified farewell with a personalized, biodegradable casket."

"Day in, day out Mat Bogust lives and breathes packaging. From a cheeky little scamp of 17 to a now, rather respectful 32 year old he's been working with cardboard as a structural packaging designer. Starting THINK Packaging 3 years ago, Mat's been available to agencies and new businesses around the globe as their very own packaging ninja and got him thinking…"I wonder if I could produce awesome, game changing work for myself this time?"

An idea rattled around his head for a little while and eventually made its way into the ideas book, sketched, then straight onto CAD. Once I had hand cut first prototype I stood back and reveled in the pure, natural beauty of it and like an excited child at Christmas I started showing it off to fellow designers & friends. All who saw this instantly knew that this wasn’t just an idea anymore, this had to happen. So Rest In Pets was created…"

So Rest In Pets has designed and tested a set of products that finally gives pet lovers an option. Our smaller designs use a classic coffin shape, a well known visual metaphor that everyone can relate to. It adds a sense of solemn dignity.

For the large casket, we designed a new hexagonal shape. At the end of their lives, Cats are best farewelled curled up... maybe remembering one of their many afternoon naps. The hexagonal shape suits this best.

If you wish to have your pet cremated the urn is an ideal way to hold the ashes. If you wish to scatter these at some stage there is an easy pull tab to do this. Alternatively, if you seek bury your pet after cremation you could lay them to rest in one of our caskets.

Our great friends at Curious design helped nurture & sculpt the look, feel & branding and along with Beck wheeler who created the amazing illustrations, Rest In Pets is now a simple answer to a difficult question… 'what do I do when my pet dies'

Filip Cat Food (Concept)

noreply@blogger.com (Derrick Lin) — Fri, 17 May 2013 01:23:00 PDT

Filip is a hypothetical cat food brand which we designed just for fun, only in our freetime. Realisation includes designing a logotype, characters, packaging and a simple product website layout.

ToyQ (Student Project)

noreply@blogger.com (Derrick Lin) — Thu, 16 May 2013 20:58:00 PDT

Korean parents acknowledge that early childhood education plays a pivotal role in determining a child’s IQ. With this is mind, I decided to design a toy package that would assist intellectual development in children.

The package design focuses on each theme of IQ, EQ and GQ.

Each set of toys targets babies as young as 6months olds to 5 years old children. To clarify the purpose of the educational toy package, I have used an alphabet shape, a puzzle shape and vivid colors to attract and stimulate a child’s attention.

Prize winner in 2011 world peace art exhibition organized by South Korea.

Selfeed (Student Project)

noreply@blogger.com (Derrick Lin) — Thu, 16 May 2013 20:51:00 PDT

This product is an Eco-friendly paint container which is made to paint a house on user's own. I made this small considering that it will be used just for fixing small part not painting the whole house.

Also, not like common iron-made containers it's made out of paper. Just like soy milk pack. The reason why I chose this particular material is for the environment. it can be re-used not to mention it's eco-friendly. For the consistency its design take the shape from blade of grass.

I well know about the difficulties women are having at opening a paint can.And I've also known how the present containers give people hard works when it should be mixed with other products because it can be really burdensome sometimes using tools to mix them cleanly. To solve those problems I devised the package of which the top can be cut so that it is able to be squeezed when it need to be mixed.

Smooch

noreply@blogger.com (Derrick Lin) — Thu, 16 May 2013 02:32:00 PDT

Biles Inc. creates design for new healthy snack range

Next Generation Snacks Limited have announced the launch of “Smooch”, a new type of ambient healthy snack made with pureed fruits and fortified with chia seeds and acerola. Rich in antioxidants, it is 100% natural and contains omega 3.

The range consists of 3 flavours: Raspberry & Peach, Pineapple & Banana and Blueberry & Banana and comes in a highly portable 4.06oz resealable Doypack pack format.

Each pack features a large and bold logotype formed in the shape of a mouth, creating a mnemonic for the name ‘Smooch’ - achieving both shelf impact and consumer imprint. The logotype is stamped onto large portions of fruit that fill the entirety of the front face - demonstrating the generosity and wholesome nature of the product - which is backed up by the presence of a100% Natural ‘fruit sticker’.

Aimed initially at the mobile, time starved adult market, Smooch was launched at the start of May in the US with a planned UK launch imminent. Smooch will be available in selected high street retailers.

Montea

noreply@blogger.com (Derrick Lin) — Wed, 15 May 2013 22:55:00 PDT

Designed by iQonic, Russia.
Creative director: Irina Krasnoperkina
Designer: Oxana Tarasova, Denis Vedeneev
Copywriter: Anastasia Patlay
Account director: Alena Kuznetsova

iQonic branding has created a new elite tea brand for Aurivallis tea company.

The iQonic team has worked out the 4 sku naming, logo and packaging design of the new trademark - "Montea".

This is an elite tea brand for those who are hungry for new experiences and want to look after thier health.

"Montea" is a natural organic herbal tea enriched with fruits and berries. All ingredients are hand-picked on the mountainsides of Altai.

The design of the package illustrates the origin of the tea and includes images of the mountains combined with ancient Altai decorative designs.

At the moment Montea collection consists of 4 SKU — "Malenta", "Ribella", "Solanta" and "Miella".

David Bradley Chocolatier

noreply@blogger.com (Derrick Lin) — Wed, 15 May 2013 21:45:00 PDT

David Bradley Chocolate is a premium product that deserved a quality brand redesign.

Due to slumping sales in the previous years, Hall and Lien Creative Agency was challenged with the task of designing a fresh new package that engaged consumers with strong shelf presence and taste appeal.

Just months after hitting the shelves, the redesigned packaging has become a best seller in their lineup and is continuously increasing in sales.

Winemaker’s Selection

noreply@blogger.com (Derrick Lin) — Wed, 15 May 2013 04:24:00 PDT

Winemaker’s Selection is a collection of wines selected by the most acclaimed winemakers in the world representing the “state-of-the-art” of winemaking.

The winemaker’s name together with the producers logo represent an exceptional possibility to work on a surprising and bold concept.

We wanted to involve the winemakers so that every product would be unique but also connected by the same idea, so we asked them to select a decorated ceramic plate from their home (the favorite, the most used, the oldest, …) and to tell us a little story about it.

The plate gives a sense of a place with connotations to food and culture. These pieces of handcraft that are mostly regarded as ordinary everyday kitchenware are celebrated and transformed into vessel to communicate a period, the origin and a mood that suggest the personality of both the wine and the winemaker.

Super Bock

noreply@blogger.com (Derrick Lin) — Wed, 15 May 2013 04:08:00 PDT

Designed by JDO Brand Design & Innovation, United Kingdom.
Viki Crossman - Designer
Ray Smith - Design Director
James Davies - Artwork & Production Director
Robyn Stevenson - Client Director

Unicer Bebidas launches premium Super Bock craft beer range with JDO

JDO Brand Design & Innovation has joined forces with Unicer Bebidas, the Portuguese brewery, to launch a range of premium, Super Bock craft beers brewed to recipes created in Unicers’ micro and mini breweries.

The brewery’s aim was to rekindle interest not only in Super Bock’s heritage but also the beer category itself, which is seeing a massive increase in the popularity of authentic craft beers.

Super Bock is Portugal’s most popular beer. Established in 1927, as well as being the only beer brand in the world to win 30 consecutive gold medals, the brand has consistently developed to become synonymous with quality and innovation. It is also seen as the beer of music and football in Portugal.

Lack of variety in the Portuguese beer category had begun to commoditise the beer experience for many Portuguese drinkers. However, the wine category has seen a huge surge in popularity, mainly due to its roots in a more natural process and consumers’ interest in its ingredients, flavours, tastes and provenance. Beer, on the other hand, had been perceived as being from a more industrial source. Unicer saw an opportunity to learn from the wine category and to create this authentic, premium craft beer range.

The resulting packs are available under the sub brand 'Selecção 1927,’ endorsed by Super Bock and come in an elegant 75cl bottle or on draught. The label has been designed in such a way to enable range extension and the draught lens reflects the label design. Using a textured black paper and printed gold type, JDO have achieved a premium look with masses of taste and quality cues.

The first beer to launch is an Imperial Stout and defines the look and feel of the brand. Other recipes will quickly follow.

Acid Make-Out

noreply@blogger.com (Derrick Lin) — Wed, 15 May 2013 03:58:00 PDT

Designed by Daniel Thorsteinsson, Iceland.
Photograph: Dagný Lilja Snorradóttir
Graphic design: Dagný Lilja Snorradóttir & Daniel Thorsteinsson

CD packaging for an Icelandic electronic band Sometime´s new cd "Acid Make-Out" released june 2012.

The Compact disc (CD) has always been my favorite music format, because when I was growing up I have a lot of memories discovering music holding a CD in my hands. So I wanted to do
something special for that format.

The clients brief was simple. It had to have a blue pyramid on the cover. We took it a step further making the packaging a blue pyramid, gave it an extra live as an art piece that people put in there living room instead of hidden in a shelve where most or all CD end up.

Lapka

noreply@blogger.com (Derrick Lin) — Tue, 14 May 2013 23:25:00 PDT

Burgopak have recently joined forces with the team behind Lapka to design and produce the packaging for their first collection of artisan electronic devices.

Lapka is a collection of small sensors that attach to your iPhone through the headphone jack. They allow you to take measurements and assess the quality and healthiness of your surrounding environment.

Aesthetically the intention of the product according to Creative Director, Vadik Marmeladov is, “to mix Yves Saint Laurent and NASA together.” To us that translated simply as, beautiful science. The products themselves are luxury tools that convey their connection with nature. The packaging, we felt, should do the same.

From the beginning this was not intended to feel like an, ‘Apple’ product. It is intended to disrupt preconceived expectations about consumer electronics. Brown kraft board, single colour print and incredibly limited product information were all intentional features.

The devil, as they say, is in the detail; using precise harmonious proportions (derived from the product) Burgopak created a simple tray to protect and frame the product. This was wrapped in a sleeve with an integrated lock and finished with a single tamper evident seal.

After the pack has been opened and the hero product removed users are invited on a voyage of discovery through the packaging as they dig down to unearth peripherals and printed literature. This again stems from the science of discovery encapsulated within the product.

Burgopak also developed a system to allow flexibility for different contents. The Lapka product is sold as a collection of four sensors, which are also available individually. In both cases a common packaging solution had to be utilised with minimal changes or extra cost.

On a practical level, each packaging component was designed to be supplied flat and ready for the final build at the point of fulfilment. These were supplied in a neat kit to help separate the components. The entire pack was then optimised to fit on a single sheet of 300gsm recycled Kraft board minimising tooling and material costs as well as wastage.

Lapka is available from selected retailers as well as at: www.lapka.com

Dietorelle

noreply@blogger.com (Derrick Lin) — Tue, 14 May 2013 21:30:00 PDT

An Italian brand part of the Leaf International portfolio, Dietorelle is simply known a synonym for sugar free candies.

MARKETING OBJECTIVES
In a highly competitive market, with recurring product launches made by competitors and where sugar free was not any more (or at least, not enough) distinctive, Dietorelle opted for a massive repositioning, where taste returns crucial for the brand identity.

CREATIVE SOLUTION
BREAK offered an accurate and detailed visual interpretation of the new key concept: a modern, distinctive packaging with a literal explosion of taste departing from the brand, in the center of the pack, and appetizingly spreading all around: taste becomes the new plus of the well-established sugar free brand.

Pams Natural Licorice

noreply@blogger.com (Derrick Lin) — Tue, 14 May 2013 20:30:00 PDT

A new product for Pams Private Label, this soft eating licorice enters a competitive category dominated by kraft naturalness and traditional confectionery cues. Soft eating licorice (made with real licorice root) is a ‘grown up’ natural sweet and the design needed to appeal to adult tastes.

At a glance the result is natural and modern, yet looking closer, there is a touch of 1920s decadence due to the typography and hand drawn embellishments, (reminiscent of a boutique lolly store.)

The hyper-real illustrations look good enough to eat and by using dark sophisticated backgrounds to colour block in store, these designs achieve stand out and a premium feel, rather than purely playing to kraft paper with red and black accents like the competitors.

Like the soft, scrumptious licorice inside, these Pams packs are sure to ‘surprise and delight’ and will tempt trial with their natural deliciousness.

Hendrick’s Quinetum

noreply@blogger.com (Derrick Lin) — Tue, 14 May 2013 03:53:00 PDT

After much intensive research and development, Philadelphia-based Quaker City Mercantile is thrilled to present Quinetum, a highly exclusive quinine cordial from Steven Grasse, creator of the iconic Hendrick’s Gin.

Quinetum is a unique and complex blend comprised of Cinchona Succirubra Bark, from which Quinine is derived, and a range of botanicals (4% ABV ethanol). It is designed to be a bartender’s tinkering tool when used as a cocktail ingredient or can be lengthened with soda water and combined with Hendrick’s in place of tonic.

Grasse decided to bring the curious history of quinine to life channeling the ethos of Thomas Whiffen, a renowned maker of poisons who established The Quinine Works of Battersea, London and whose likeness graces the Quinetum bottle. He was the first person to synthesize quinine in the 1800′s, which at the time was a lifesaving drug against malaria.

Hendrick’s Gin master distiller Lesley Gracie created this complexly flavored cordial, bittersweet with a slightly syrupy mouthfeel and notes of floral lime and orange zest with rose petal and lavender. Quaker City Mercantile spearheaded Quinetum’s concept and design.

The small, custom-mold glass bottle was inspired by a 1940’s-era poison bottle discovered in a London antique shop. The Quinetum bottle was designed to echo the canonical Hendrick’s Gin aesthetic, with distinctively clean, painstakingly designed packaging and a Stelvin screwcap.

The packaging I created for Hendricks 14 years ago is incredibly iconic, much loved and, now, much imitated,” says Grasse. “Therefore, there was a lot of pressure with this project to up the ante and take things to a new level. And, judging by the initial feedback we have received on this, I think we achieved that. Our goal is to put this out there in very limited quantities and keep Quinetum very selective and very rare. As rare as platinum, titanium or any other “um”.

Classy Bitch Beer (Student Project)

noreply@blogger.com (Derrick Lin) — Tue, 14 May 2013 02:53:00 PDT

Final project for Visual Communications at PrattMWP. A beer made just for women

NutriFit Diet Plan

noreply@blogger.com (Derrick Lin) — Tue, 14 May 2013 01:53:00 PDT

Designed by Insight Design Studio, Serbia.
Art Director and Copywriter Nikola Vucicevic
Graphic Designer Miroslav Vujovic
3D Visualization Ivan Apostolski

NutriFit brand has released its new product this spring. Diet Plan is a food nutrition program designed to help in weight regulation in a healthy and natural way.

The product contains a healthy meal based on healthy oats, cereal and tea. Easy to use, easy to prepare, yet very healthy. The packaging design was done with high-quality print in mind - full color, embossed details on the front side and handmade gold incuse. Along with the NutriFit logo, we also came up with the Diet Plan slogan: A plan worth going by.

Lavanda Fragrance Sachet

noreply@blogger.com (Derrick Lin) — Tue, 14 May 2013 01:34:00 PDT

This project is about the design of packaging and brand of this product called lavanda fragrance sachet for a company called "El Perfumero" located in Cali (Colombia).

This package contains small plastic balls with lavender scent, the packaging is inspired by the color of the lavender fields, you can use it in your car, closet or bathroom.