Packaging of the World: Creative Package Design Archive and Gallery

T’ga za Jug

noreply@blogger.com (Derrick Lin) — Wed, 19 Jun 2013 04:05:00 PDT

The Story:
The wine T'ga za Jug (Longing for the South) is named after an old poem (wriiten by Konstantin Miladinov) and is one of the most famous Macedonian red wines. What’s interesting is that poets named this wine in 1973 since it was the official wine for the Poetry Evenings Festival in Struga, Macedonia.

The Task:
The task was to redesign the old wine label by following the new strategy developed by McCann Belgrade's strategic team. Also, the developed concept should be flexible enough in order to introduce a whole range of T'ga za Jug wines.

The Solution:
The new label is an evolution of the old design. It is composed of two contrasting elements:

1. Black matte surface that holds the brand name as a central focus point
2. Diagonally placed foil-blocked surface which contains bits of the poem

The contrast of the black and the red surface creates an illusion as if a piece of the poem is placed behind the black label.

The lyrics are offset-printed over the red foil which creates an additional tactile quality.

The other concept proposal:
As opposed to the first solution which was accepted, this concept does not have anything in common with the design of the old wine label.

The main element is the drop created with a custom die-cut. It symbolizes teardrop, blood and wine at the same time.

In order to create an additional experience, a hidden verse is placed at the peel-off foil which is revealed when someone opens the wine.

Samson

noreply@blogger.com (Derrick Lin) — Wed, 19 Jun 2013 03:43:00 PDT

We completed a big project for Samson company. One of the largest meat processing plants in the North-west needed an image renovation as a part of rebranding. The trade mark wanted to get rid of the “Soviet” enterprise shade and emphasize state-of-the-art technology without losing awareness and consumer confidence. An additional task was to draw attention to the fact that Samson, as opposed to the competitors, delivers carcass meat from Leningrad region only and thus guarantees its quality and freshness.

The first changes applied to the logo. It was critical to keep awareness but make the trade mark more up-to-date in accordance with Samson’s current positioning. We made logo lifting following “take everything extra away” principle: made color range more reserved, kept only the central, key image in the sign, chose more readable font.

Bob's Tasty Habaneros

noreply@blogger.com (Teo Eric) — Wed, 19 Jun 2013 03:28:00 PDT

These two labels were created for a hot sauce maker in Western Massachusetts. Bob grows his own organic habaneros to make his sauce and jelly, which are produced in small batches.

The design was created as a rubber stamp, so Bob doesn't need a computer to produce his labels every year (just paper, ink, wheat-paste and he's ready to go).

Canadian Mist Flavors

noreply@blogger.com (Derrick Lin) — Wed, 19 Jun 2013 03:19:00 PDT

Canadian Mist invites whisky consumers to re-discover the product’s light, clean taste by extending the brand to flavors. New packaging incorporates many of the brand’s signature elements, including a blue diamond pattern and horse icon, and re-imagines them for this refined new expression. Color on the label and necker highlights the flavors of Vanilla, Cinnamon, Maple, and Peach liqueur blended with Canadian Mist.

The Glenlivet Packaging 30 Years (Redesigned)

noreply@blogger.com (Derrick Lin) — Wed, 19 Jun 2013 03:02:00 PDT

The design of this special edition redesign the shapes of the original bottle by play up some lines. The bottle is smaller and larger, it incorporates the codes of the cognac with a special cap made in precious wood and metals.

The graphic design play on the letters roman XXX, which refers to the 30 years of age of the whisky, these elements are found on the outer packaging with extrusions on the wood, so the age of the bottle is immediately known as the letters XO for the cognac.

GLOWBOX

noreply@blogger.com (Derrick Lin) — Tue, 18 Jun 2013 20:38:00 PDT

GLOWBOX - the (monthly) beauty sneak-peek!

Glowbox is a start-up cosmetics subscription service, tailored towards young and professional women, based in Athens, Greece.

Glowbox brings a beauty box full of beauty & lifestyle products directly to your door, every month.

The symbol of the logo is inspired by the actual name of the brand and can be seen in various ways (as a glowing box, a diamond, a toy, a kite...), expressing the "fun" and "unexpected" aspect of the brand.

It is is a matter of perception.

Yuna - Storytelling (Student Project)

noreply@blogger.com (Derrick Lin) — Mon, 17 Jun 2013 21:30:00 PDT

A school project, an experimental cd packaging for Yuna, an internationally acclaimed Malaysian singer. The brief was to create a cd packaging design for local artist.

Yuna is a singer that grew from nothing to something, while preserving her uniquely Malaysian/Asian style, and that is how she inspired me on creating this packaging.

I wanted to make something unique and special but at the same time also show the asian root of the artists. The reason i made the cover in layers is because i want to highlight how the songs reflect different dimension of the singer's life, her world and her stories.

Le Kit (Student Project)

noreply@blogger.com (Derrick Lin) — Mon, 17 Jun 2013 21:21:00 PDT

Le Kit is a starter kit for making various work for the apartment. These are packages that provide all the essential equipment for different types of work such as carpentry, painting or electricity. The package used is a box of cardboard because it's easy to store in a small apartment and it can support some weight. Everything was printed in serigraphy.

Love Hurts (Student Project)

noreply@blogger.com (Teo Eric) — Mon, 17 Jun 2013 02:51:00 PDT

Love Hurts was created based on an assignment to make an activity book. I thought it would be more interesting to make a sort of activity kit instead. From there, I came up with the concept of Love Hurts: A first aid kit for a broken heart. Initially, I knew that I did not want to make a kit of sadness and wanted to approach the product with a sense of humor. Love Hurts contains all of the essentials for going through a rough breakup such as dark chocolate, vodka, bubble bath soap, a candle with matches, candy hearts, a mix CD, and if all else fails, tissues. All of the products come neatly packaged in a compact kit. Unfortunately, the kit is not yet available to purchase.

Condiments with a Cause

noreply@blogger.com (Derrick Lin) — Mon, 17 Jun 2013 02:15:00 PDT

In an industry first, Veteran's charities Stoll and The Royal British Legion joined with the integrated brand design agency to create Forces Sauces, a new range of sauces that supports vulnerable and disabled ex-Servicemen and women across the UK.

The incredible brand story has received a huge amount of attention and news coverage in the few days following Forces Sauces' launch. The PR success includes a report on the BBC, an article in The Sun newspaper and endorsement from Jamie Oliver.

Young Seafood

noreply@blogger.com (Teo Eric) — Mon, 17 Jun 2013 02:10:00 PDT

Rebrand of Young’s Seafood, the UK’s leading branded producer and distributor of seafood. With the heritage and experience of over 200 years, they understand the importance of sustainability within their trade. The Figure 8 knot, a nautical stopper knot, gives implications of protection, strength and durability, reflecting the brand’s message. The tiled pattern of sea shanties, strong and repetitious work songs, accompany Young’s Seafood in their future labour towards sustainability.

The products are mainly sold in their basic and natural form, which is highlighted through juxapositions in the descriptive language; 'a magnificently basic fillet'. But despite selling honest and simple products, the brand highlights that plain unadulterated ingredients doesn't mean boring food. The brand includes a recipe book, which showcases the importance of honest and sustainable ingredients at the heart of good recipes. Recipe cards are also given away in store when a Young's Seafood product is purchased.

Les secrets de boudoir

noreply@blogger.com (Derrick Lin) — Mon, 17 Jun 2013 00:43:00 PDT

Designed by Svoe Mnenie, Russia.
Creative Director: Andrey Kugaevskikh
Art Director: Natalya Chistyakova
Designer: Natalya Popova

The brief came from a leading Russian perfume and cosmetics store network which decided to launch its own body care line at an affordable price. The line was supposed to communicate French style and to be a reflection of all the best that your eyes can capture on a competitive shelf. We offered the concept of lace and keyhole that unfolds the idea of the brand name – Les secret de boudoir – and is up to the taste of our target audience. So there was born a delicate feminine design illustrated by a feminine hand for women to enjoy.

Crios Limited Edition

noreply@blogger.com (Derrick Lin) — Sun, 16 Jun 2013 21:20:00 PDT

By request of Dominio del Plata Winery, we were commited to design this Limited Edition wine label for the successful Crios brand. Crios means offspring in Argentine slang. For 10 years, this wine was crafted by Susana Balbo in honor of her daughter and son. The hands represent Susana and their children, who have grown up and work alongside her in the company.

Coffee BevBax

noreply@blogger.com (Derrick Lin) — Sun, 16 Jun 2013 21:04:00 PDT

The BevBax™ is our revolutionary solution to food and drink on the go. It is a robust packaging solution that can carry a combination of snack food and beverage in one hand! By employing our unique patent pending application of cardboard sleeve and bag: The BevBax™ delivers all the benefits of a traditional box, but with substantially reduced packaging weight. The flat-pack design pops open easily and can feature high impact branding up to 6 colours.

Newsbury & Watson (Concept)

noreply@blogger.com (Derrick Lin) — Sun, 16 Jun 2013 20:43:00 PDT

Newsbury & Watson is an artisan smallgoods company based in the Adelaide Hills in South Australia. They make hand made, traditional style smallgoods from premium meats including heritage breeds of pork. A sense of place could also be good as the Adelaide Hills have a reputation as a village type of environment, enjoying a great sense of community and clean fresh air. They want something that reflects the premium quality they are aiming for and also steers away from the fel mass produced modern foodstuffs.

Vysoko-Vysoko

noreply@blogger.com (Derrick Lin) — Thu, 13 Jun 2013 23:06:00 PDT

Depot WPF branding consultancy has created brand identity and packaging design of a new dairy brand «Vysoko-Vysoko» («Sky-high») for Russian market. This bright and emotional brand reminds people that milk is a drink from our childhood and recreates the image of a sincere, promising and true product.

The Cuckie Fam

noreply@blogger.com (Derrick Lin) — Thu, 13 Jun 2013 23:00:00 PDT

New branding, packaging and web design for a new flavored cookies brand.

The Cuckie Fam is a sweet hand made family, cooked with the best ingredients by a pastry chef. This product would be loved by people from all ages, as children will love their figure, and adults will appreciate their flavor.

The design represents the artisanal character of the product in a funny way, with chocolate colors and shoft shapes, in order to be attractive to the customer and not to be too childish but serious.

You could say hello to this sweet family at www.thecuckiefam.com

Bristows Traditional Bonbons

noreply@blogger.com (Derrick Lin) — Thu, 13 Jun 2013 22:53:00 PDT

AESOP TELL A ‘TONGUE IN CHEEK’ STORY FOR BRISTOWS TRADITIONAL BONBONS

Aesop, the brand storytelling agency, have come up with a playful, ‘cheeky’ design and campaign for Bristows

Martin Grimer, Executive Creative Director, Aesop comments: “This was all about injecting fun and personality into the brand. Our mouth-focused pack idea inspired us to capture the chewy, ‘sucky’ experience in a campaign using gurning!”

The in-store POS material, to coincide with the new pack launch, will feature a series of ‘gurning’ wobblers with the straplines ‘they suck’ and ‘they’re chewy’. Fun and funny, they capture the physical experience and taste sensation of eating a Bristows Bonbon.

David Ives, Managing Director, Creditons Confectionery Ltd, comments: ”With Aesop it’s all about the story – and they have managed to tell ours with wit and style that references the brands heritage whilst bringing it bang up to date”.

Aesop has also created new packaging for Bristows Chewy Bonbons that will launch in July/August. Designed for a younger audience and featuring bold psychedelic colours and a collection of zany
characters – it’s a design approach which is all about communicating ‘the chew’.

Bristows Traditional Bonbons will appear on shelf June 2013.

Stauffer's Animal Crackers Redesigned (Student Project)

noreply@blogger.com (Derrick Lin) — Thu, 13 Jun 2013 22:44:00 PDT

This is a redesign project for Stauffer's Animal Crackers as a student work. It has fun, attractive colors that work together and individually. The packaging resembles a circus ticket and utilizes elements from vintage circus posters such as an assortment of type and decorative ornaments. I wanted to promote Stauffer's various flavors by giving each one a different illustrated mascot. Designs for on-the-go cups are included for each package, as well.

Stauffer’s is best recognized for animal crackers but also produces a variety of crackers and cookies in three bakeries around the United States. Enjoy snacking with delicious Stauffer’s animal crackers in a variety of flavors and shapes. Stauffer’s animal cracker and cookie varieties have expanded from Original, Mini, Chocolate, Iced and Cinnamon Graham. Each day Stauffer’s produces more than 250 tons of animal crackers, cookies, and snack crackers on fifteen oven lines using only the finest ingredients.

North Bound Brewery

noreply@blogger.com (Derrick Lin) — Thu, 13 Jun 2013 21:17:00 PDT

Through the Invest Northern Ireland Design Programme Paperjam were introduced to Martina and David Rogers in April 2013 for help with their new venture. The couple had recently relocated from Australia to Ireland and were planning to establish a beer brewery in their current location, the shores of Lough Enagh – a little outside the city of Derry / Londonderry.

Paperjam were instantly inspired by the couples story and the location of the brewery and wanted to incorporate these into the brewery name and gave the couple the following options to choose from; Elders, NW (North West), Northbound and Landers.

David and Martina both chose ‘Northbound’.

With the final brewery name selected Paperjam began to work on the visual directions for the couples first beer. 3 strong creative directions emerged, the first emphasised the journey the couple took from Australia to Ireland and how the first beer produced would be their Maiden Voyage.

The second design referenced the migratory nature of the couple’s travels and used small migrating birds to emphasise this theme.

And the final visual direction was inspired by numbers significant to the couple, whether they were dates, coordinates or numbers relating to each beer.

After this initial presentation of visual ideas the couple chose numbers as their final direction.

Beer no.42

Beer no.42 will be the first beer the couple produce. It is named 42 because of its international bitterness unit (IBU). The American style craft beer will be created using the finest ingredients and a selection of 3 types of hops. The finished beer will have a distinct citrus aroma with a distinctly hoppy flavour.

Beer no.42 will be available to taste soon …

Soavelli Redesigned

noreply@blogger.com (Derrick Lin) — Thu, 13 Jun 2013 20:50:00 PDT

Restyling of the new packaging for products SOAVELLI.
New icon set, new design of nutritional tables and infographics on the side of the package.
In the new box we have given more prominence to the product's ingredients, which also characterizes the color of the packaging.

Previous Packaging

Fairest Summer Survival Collection (Student Project)

noreply@blogger.com (Derrick Lin) — Thu, 13 Jun 2013 20:30:00 PDT

Fairest Summer Survival Collection prevents sunscreen products from being a chore and makes it a part of your beauty routine. It recognizes that summer isn't just for the perfectly tanned, but everyone who wants to enjoy the sun. Fairest promotes fair skin as beautiful, too. I chose a female target audience as melanoma is a serious risk to women, especially ages 18-40, and too much tanning can cause premature aging. Fairest is a stylish solution to protecting your skin.

Body Fantasies For Men

noreply@blogger.com (Derrick Lin) — Thu, 13 Jun 2013 04:24:00 PDT

THE BRIEF
"BODY FANTASIES" is a brand of body fragrance from New York which is greatly popular in American girls. The features of that products are pop coloured bottles and variety of fragrant. Even in Japan, "BODY FANTASIES" is very popular with girls and they were sold 5 million bottles in there. This brand has established new line for Japanese mens as a bold approach.

THE DEVELOPMENT
The concept for this brand is "Playful spirit". The new labels we designed describe symbolic feeling for when you choose fragrant, and the shape of bottle are taken from former design for familiar to everyone. The typography of names express fragrant images as different approaches, which are designed pictures of each situation with name of fragrant.

THE RESULTS
These unparalleled graphical fragrance has gotten a lot of exposure on Twitter and Blogs. This product has acquired a high reputation and a variety of stores introduced it on the their shelves in a highly competitive fragrance market. They took a new position in that market, yet we achieved 120 percent of the original target. In 2013, to expand the market to the whole country including the largest convenience store. Our total sales of bottle with another line for women exceed 9 million.

MYSTERY: The New Mix Drink by Zlatopramen

noreply@blogger.com (Derrick Lin) — Thu, 13 Jun 2013 04:17:00 PDT

MYSTERY, is the newly introduced, cocktail inspired RTD, from Heineken Czech Republic. The Zlatopramen Beer Brand, a pioneer in the Czech market is leading the trend. The flavors of the new party drink appeal to women who are looking for an alternative to mixed alcoholic drinks. CARTILS applied its specialized know-how of flavoured beverages, relating to the beer category to create this modern, radiant and innovative character into a fresh bold yet elegant design.

MYSTERY with 4% alcohol has no preservatives or artificial sweeteners and is complete with essential components of each of the selected cocktails. "MYSTERY is the perfect party drink for women. Attractive design and delicious drinks should be appealing choice to charm every woman thirsting for entertainment. You can choose the best drink for your mood, whether it's an exotic refreshing MYSTERY Mango Mojito, sweetly delicate MYSTERY Piña Colada, or brazenly bitter High Society." George Reed, Marketing Director HEINEKEN Czech Republic.

The name MYSTERY fits the brand personality, confident, sexy, smart, and witty as well as the cocktail environment. The drink behaves as a personal barman, making the women feel gorgeous whilst staying mysterious. CARTILS developed a modern outspoken presentation, with touches of silver and lace adding elegance yet a certain mystique and bite suiting the segment, while the black features integrate boldness and confidence into the mystery. The symbols add badge values and can be used as strong communication tools, each reflecting the emotional essence of its particular flavour.

Wee Chilli Company (Concept)

noreply@blogger.com (Derrick Lin) — Wed, 12 Jun 2013 21:21:00 PDT

This concept project was made for local product named Wee Chilli Company, and it included initial branding concept and logo development through packaging design. I wanted to use opportunity and play with different kinds of typography and to pair them up so together they make perfect match. I use bright colors that match with the color of chilli in a bottles, in a way that color of a label give more colorful look to whole packaging.

I repeated heraldic lion from the logo on the left side of the label and give to lion a pepper to hold, different paper for each flavor, I find that for kind of a funny part.