Packaging Solutions

Advantages of Food Packaging

2018-01-29T23:20:00.000-08:00

Over the course of many years in human history, food packaging has evolved from small containers to hold food to having multiple functions ranging from its branding to protection of the contained food. The archeological and anthropological studies suggest that food packaging started with materials that were naturally available in the form of leaves, wood, animal skin and bones. The food packaging in glass and wood materials dates back to 5000 years.

The first incidence of food packaging in modern history is found in 1853 when an Englishman Peter Durand acquired a patent of probably the first metallic packaging in recent times.

The packaged food material exhibits the following advantages.

Protection

The food protection includes the isolation of food from the oxygen, moisture, and microbes in the air that may contaminate and spoil the food. Companies around the world invest a significant amount of money on packaging to increase the shelf life of food as packaging plays a huge role for this purpose.

Tamper Resistance

A food package provides tamper resistance and serves for many different unique physical, chemical, and biological needs. Although the breach of any sealed package is doable, the tamper-evident features are not easy to replace. Upon opening the product, the tamper-evident features by branding, breakaway closures, special membranes, graphics, and text change irreversibly renders the package and its contents to be redundant.

Unique holograms printing on the packaging are almost impossible to duplicate and effective safeguards against tampering of food packages.

Marketing

A package serves as the face of the product comprising of the customer experience before the purchase of the product. A distinctive and innovative packaging can boost sales even in a competitive environment. A complete handsome food package includes branding and source of the product. The art and aesthetical appeal of the shape and labeling of a package encourage people to consider the contents of it and motivate them to buy the product.

Food packaging design for marketing is a proven and time-tested phenomenon. Its evolution goes back to several previous decades.

Branding

One of the great advantages of food packaging comes in the form of branding. It motivates businesses to produce high-quality products and improve on their current food products, and the packaging is invaluable in the development of brand awareness to get a solid customer base.

Containment

One natural advantage of food packaging comes in the form of containment and agglomeration that serves the benefit of efficiency and ease of handling for food of all shapes and sizes.

Security

Food packaging protects against security risks for its content during its shipment. Food packages can be made with tamper resistance feature to counter tampering; even a child can detect tempering due to the tamper-evident features of food product packaging. It’s also a security feature as mentioned before. Moreover, the packaging can provide a guard against pilferage. Some packages have more resistance to pilferage, and some have pilferage indicating seals.

Food packages also have authentication seals that confirm that the food items inside the packaging are not counterfeit or fraudulently replaced with low-quality content.

Convenience

Food packages add to comfort in various aspects of the food products such as its distribution, handling, display, sale, and usage.

Portion control

One significant advantage of food item packaging is the precise amount of measures for the usage of the food products. Food items in bulk quantities such as salt and spices can have divisions into packages that are more suited to individual household needs that help those food items to sell to a particular target market.

For instance, it makes sense to sell a package of four chicken drumsticks rather than peculiarly asking customers to bring their own packaging material to buy chicken drumsticks. Same holds true for other food products.

Hygiene

Hygiene is paramount when it comes to general public health, and food packaging plays an important part in helping with the facilitation of hygiene. The societies of the developing world where health awareness is rare as most of the foodstuff is sold without proper packaging, the governments find the healthcare of the people to be a great challenge. The lack of the enforcement of rules and regulations in the matter of food hygiene can lead to epidemics and pandemics and various other health challenges costing massive amounts of funds in overcoming the devastation of these problems.

The neat and well-packaged food items such as groceries and other necessary food products play a crucial role in maintaining the hygiene and maintaining good health standards saving large sums of monetary funds. As an example, the US is a well- organized developed country, with its food and drug administration (FDA), has stringent regulations enforced in the area of food packaging to keep a top spot in health and high age expectancy in the world for its citizens.

Shelf Life

Various food packaging materials prolong the life of food materials that they contain. Different packaging materials serve different advantages to help various aspects of food preservation. Such as prevention of discoloration and decomposition of food while extending the shelf life. Different cardboard packaging for food can be layered with the Ultraviolet protective outer film to preserve the food items inside the package. The packaging gives protection to food against microbe deposition that forms mold rotting the food. The food also becomes dry or get spoiled without proper packaging.

The packaging of food has enormous advantages and the concept of modern lifestyle is not imaginable without it. The benefits of packaged food greatly outweigh its cons and disadvantages in flying colors. A good living standard is remotely unachievable without food in proper packaging as an everyday commodity.

How to Create Memorable Unboxing Experience with Your Custom Boxes?

2018-01-29T23:06:00.002-08:00

Good brands introduce good products. Great brands introduce great experiences. You cannot reach to the apex of branding and packaging unless you make the unboxing of your custom boxes one of the most memorable experiences of your target customer’s life.

Does this good, but difficult as well? Alright, no problem, let us make it simple for you. The biggest goal of any brand is to help the target customer associate their life, joys, sorrows and great experiences with that specific brand. This goal cannot be achieved unless you fully understand the target customer.

To do this, you have to put yourself in the shoes of the target customer and get into their brain. In business language, you have to create a persona of the biggest demographic that purchases your products. For example, if you sell cosmetics, you should know that your target customer is a lady, with age from 15 to 60.

However, this is not enough, you have to determine a lot of other personal factors as well. You get to know the likes and dislikes of the female of this vast age group, what irritates them, what pleases them, what stimulates their emotions and what drives them towards buying a product.

This way, you will be able to modify your custom boxes https://www.packagingblue.com/custom-boxes.asp in a way that they will lure your target customers into buying the products packed inside them. In this post, I am going to share a few very practical tips of making the unboxing of your custom boxes so memorable and amazing, that customers will not help but buy your products again and again to have the same experience.

1. Change Your Product’s Custom Boxes

The first step of making the unboxing of your custom boxes one helluva experience for your customers is changing the quality, appearance, material and everything of the boxes that failed to do this job. This means you have to redo the packaging, change everything repetitively unless you reach to a final shape, structure, design, color and finish that you consider perfect.

2. Pack the Love

Take the example of a perfume box. Many companies opt for a sleeve box. You draw a little box out of the sleeve and have a look at the product packed inside the box. However, this should not be it. There should be some love packed inside: apart from the product. For example, in Nike Green Speed pack, they pack the test tubes full of the materials used in making the shoes. This is just a way of letting the customer know what you had to do in order to offer them the finished product. You can consider packing some embellishments or inexpensive fancy items.

3. Something Extra is Always Good

Well, you know everyone loves to get some gift with the product they pay for. Have a look at the most famous e-commerce websites and you will see how most of the sellers on them always offer an extra gift or coupon for a purchase. This gesture of “commercial kindness” makes the customer feels special and they love to buy again and again from you. Do not underrate the element of surprise here; if a customer is sure that your perfumes, cosmetics or other items are of good quality, they might even buy more than needed packs, just to find as to which extra item is packed inside. Try this; it is a known trick.

So what are you waiting for? Try these awesome tricks and see how your sales go high up to the sky and beyond.

Custom Boxes their Packaging Types

2017-12-12T20:01:00.002-08:00

Custom boxes or custom packaging basically is an art and science in one package. When it comes to small e-commerce businesses that are sprouting all over the Internet, they all need packaging and they have a need for it to be custom designed to promote their brand. Research shows that the aesthetics of packaging plays the crucial role in building the brand and the sales of the product that e-commerce businesses sell. There are people in the packaging industry who have counter-arguments to this notion that packaging plays a crucial role in the sale of the businesses. They claim that packages do not have a perceivable impact on the sales of products.

There is very little doubt that packaging has a huge impact on the customer experience and it’s a cornerstone of having customer loyalty and others factors like brand awareness.

Types of Custom Packaging

The packaging industry revolves around certain types of packaging that you may have received on your mailing address and still continue to receive if you order online or have a subscription order. These packagings are as follows

Bubble Mailers
Mailer Boxes
Custom Mailer envelopes
Rigid Envelopes

Bubble Mailers

Bubble mailers are the successor of bubble wraps in the packaging industry that has gained immense popularity in the Internet age. A huge number of organizations use bubble mailers to ship their fragile products in bubble mailers.

Bubble mailers are basically a packaging that has a sheet of plastic with air-filled paddings. It is a type of packaging provides cushion and safety to products and prevents them from breakage. This type of packaging can be made of the plastic sheet of paper from outside. The bubble mailers can be made of two different materials from the outer side Kraft or Poly. They are called Kraft Bubble mailer and Poly Bubble mailers respectively.

Just ordered a bunch of cute pink bubble mailers for some SUPER TOP SECRET EXCITING MERCH ITEMS COMING TO U IN THE NEW YEAR pic.twitter.com/41haTTagXb
— SNOW PIXIE (@pixieeelocks) November 30, 2017

These types of custom mailer packaging can be color printed as an option that is great to form a brand image or to enhance or promote it. The natural and unique finishing looks great but if you are after something like a color montage that displays vibrant colors and graphics than poly bubble mailer has to keep in mind. Most companies that offer color printing for poly packaging can print up to two sides and six colors for this purpose.

The Kraft boxes may seem more natural but the poly bubble mailers are more recyclable than Kraft material. The reason being that Kraft has to be separated from the bubble sheet in order for it t be recycled.

Mailer Boxes

Mailer Boxes are smaller sized boxes. Its size is approximately the size of the congaing product, but with square sides. These boxes can be added with corrugation to maximize its strength and provide additional safety to the product that is shipped inside.

These mailer boxes are very easily assembled with without any extensive use of glue, tape or other binding materials. The flaps of these boxes can be rolled over and tucked into a fastening position with the lock.

Mailer boxes can be used for Books, garments, DVDs and much more.

Custom Mailer Envelops

Mailer envelopes are still in use in businesses correspondences for retail, e-commerce and direct sales in the majority of markets. If you are in a business custom mailer envelops can be designed specifically for your business requirements complete with your logo other branding elements. Custom mailer envelops can be padded with bubble wraps to ships products that have to be protected from damage. Examples of such products may be Hard disks, electronic computer hardware parts that you can buy online.

Rigid Envelopes

These types of envelopes are added with paperboard material in its construction to add durability and rigidity to a certain extent. When you like to order or use this type of packaging, you need to keep in mind the size and the fragility of the product. If the product that you are trying to ship is a large size mailer boxes are the best option.

The types of custom boxes types may have other shades in their construction that can be found with online research. In the general sense when you rely on heavy transport and shipping of products these are some of the main categories that generally encompasses all the needs of the majority of the products that are shipped and transported over land, in the air, and on the sea. The brand building is the main aim of any business to be successful and nearly all such businesses have their online presence and delivery mechanisms and different types of custom boxes play a major role in their business functionality and recognition of their brand.

Effective Beverage Boxes Designs for this Fall

2017-11-22T20:27:00.000-08:00

The fall season has already begun and we are just done with Halloween. A lot of other Holidays and festivals are yet to come. Like always you must be looking forward to up your beverage business because beverages are among those products that sell the most around the end of the year.

This season demands you to come up with some better and exciting beverage packaging solutions to rock the hearts and minds of your customers. From Starbucks to Coca-Cola all big companies launch special packaging in this season and if you want to grow big, you got to think big.

Well:

Whether you think big or not, I have thought big and better for this fall’s beverage packaging designs. Here are some effective and sales-guaranteed beverage boxes that I would like our readers to try and let us know how the new packaging worked for the old beverage.

Without further waiting, here they are:

1. Reusable Designs

One of the best food and beverage packaging designs is the reusable design. Packaging has fast become an essential part of a whole. There was a time when companies believed that packaging is just to keep the product safe and display it, and then the customer should rip it apart and get access to the product, and throw the packaging away.

But then there came a lot of movements within the realm of packaging. For example:

Packaging is branding
Packaging must be 100% eco-friendly and biodegradable
Packaging should not be recycled but upcycled to make it worthy again
Packaging must be reusable

This last chunk is kind of a new one. People love the idea of a packaging that they can use even after they are done with the product.

This is a long or ever-lasting packaging that you can use as an item of EDC or everyday use. The reusability is a must if you are looking forward to next-generation beverage boxes.

2. Unboxing Experience

They say, that a customer spends more time vetting your packaging, opening it and having a look at the inside texture and add-ons than they spend on watching your T.V. ad or print media ad.

Hence packaging is the biggest feat of marketing and the unboxing experience of a customer should be of a nature that the target customers will never forget and that they would love to have again and again.

You cannot make repeat customers unless they want to repeat the unboxing, and they do so, by keep buying your awesome products. So make sure that your beverage packaging’s unboxing should be one hell of an experience for your customer.

3. Add the Unexpected

Whether it is the color of the packaging, style of packaging (reusable) or something inside or over the packaging, make sure that you add something unexpected to this fall’s beverage packaging. People love the unexpected gifts and unanticipated surprises. So make sure that your boxes have something to stun, amaze and surprise them.

Who does not love a gift or a surprise? I know that I do.

4. Try Some Novel Shape

People are done with them. There are simply so many rectangular or square boxes of beverages that people do not get moved by them; they simply do not turn them on. They are dead boxes with no life.

This summer, surprise and stun America with some novel shapes. Why not try oval-shaped beverage bottles or boxes? How about getting some pyramid-shaped packaging for your drinks? Amuse people and you will get your customers: a lot of them.

These 4 basic hacks can be tried in unison or you can just pick one or two of them; they will do the job.

Marketing Gurus - What They Say About Coffee Packaging?

2017-10-30T22:39:00.001-07:00

You would agree:

Those who listen a lot to trend-setters and gurus become victims of a standard approach towards the subject matter and they fail to set their own trends.

No one wants to suck the tailpipe of the industry giants and become nothing but just another follower of the existing trends and fads.

You know very well:

People love to set trends, not to brainlessly follow them.

However:

This does not mean that there is not a thing or two that you can learn from the trendsetters and industry giants.

Today’s post is focused on the coffee wisdom of coffee industry gurus and trendsetters. Today, you will learn from the industry’s best brains how to make the coffee boxes that market you and your business.

And here you go:

1. Abstract Designs Matter a Lot

You do not have to put the big beautified coffee bean on your coffee mug or custom coffee boxes. You can revert to more abstract and subtle imagery or designs.

Well:

This is not my personal opinion, but the opinion of Branding, Packaging and Opinion blog; Richard Baird who is a freelance designer from Britain and who understand the intricacies of design.

Richard “dissects” the design of Loyal Coffee by Mast, USA. He believes that what makes their cardboard coffee cups hotter than July is the abstract design of sun, mountains and their relevance with the name of the brand.

2. Texture Should Not be Underrated

Alright, I love those simple Kraft coffee bags with simple images and basic Kraft color, but you cannot deny the pull of texture and design. 99 Designs is a big name in the realm of graphic and logo designing; Alex Bigman compiles a list of the most awesome coffee packaging designs and he enlists amazingly designed and affordable coffee boxes.

One of those boxes is VERVE. VERVE has a nice texture on its box with beautiful patterns and styles that you cannot help but admire. The subtlety of its design lies in use of different colors and patterns with perfect balance.

3. Novelty is the Key to Success

Do you know why Lays face bag sold so much? It is because it was a unique idea which was hardly used before by any other coffee company. Likewise, Volcano At Home, a coffee venture initiated by London based Volcano Coffee Works has already created good vibes because of its extremely unique and novel packaging.

It is the sort of packaging that I never saw before. Richard Brian covered this one as well and the best thing about this packaging is the Nespresso-compatible pods that sit in the card tray which is made of recycled fiberboard. The tray is then put inside a sleeve colored red, black or orange as per different flavors of the coffee.

4. Minimalistic Design

Retail Design Blog is a blog that covers the topic related to the use of design in the retail world. They recently covered a story on key features of packaging and design of Moco Roca coffee and folks at Retail Design Blog could not help but appreciate the simplicity and minimalistic design of Moco Roca coffee boxes. This is how boxes are used for marketing; all you need is a subtle but rich design with the minimalistic approach. The packaging must interpret and convey in its visual language the philosophy and approach of a brand.

5. Expandability

Alright, as much important this feature is, we find very little talk about it. So today, you need packaging for your brand, but you have a limited idea of the products that you would like to introduce.

However:

Tomorrow you develop a better understanding of the market and consumers, and you want to add more product lines, but your branding design does not allow so. What to do?

Well, this is why you need expandable packaging design which may include and accommodate new products. This is why big brains at Retail Design Blog respect Terra & Cor coffee’s packaging as it accommodates as many flavors as possible.

In short:

You have to go for a coffee packaging which is not dictated by the existing trends in the coffee packaging industry and which is subtle, stylish, minimalistic and expandable.

Click on the video to know more about Coffee packaging

How custom boxes resolve the business issues

2017-09-14T02:47:00.001-07:00

Dancing around the fire is not the solution for your business. One should see beneath the surface, in order to make the business successful. In other words, analytical approaches and decision-making, work in combination specifically in business doing; these are the parts of the business and related to problem-solving. It is true that these analysis and stats look more closely at problems, and help with decision-making. When we discuss more specifically about product promotion then more sales and business conversion are required.

According to stats, about fifty-six percent women’s take purchasing decision in the first impression, as “ the First Impression is the last impression”. Although, packaging, printing, and presentation of product contribute more than half in purchasing decisions. In the light of this figure, it is clear that presentation forces businesses to think more critically about Custom boxes types, color combinations, placement of elements and whole theme they are using. Because packaging is the only thing that creates the first impression and it is sure one would not like to lose a large number of customers. In conclusion to this statement, attractive and attention taking packaging could not be overlooked; for business promotion, every single inch is necessary in order to analyze the cost efficiency and branding as well.

In past businesses didn’t focus on the representation of the products; old and outdated ways were used instead. Customer’s concerns were mainly the quality of the inside products, irrespective of whatever the packaging was. On the other hand, simple plastic and shoppers were used to pack things. As a result, spoilage, leakage and damaging were very common among retail and food products. At times, people adopted modern and safe methods of packaging that included, plastic, cardboard, corrugated and Kraft material. These modern techniques were not only safe but also cost efficient in production.

The current situation is very surprising for customers; almost all outdated packaging methods have been eliminated. In addition, latest methods are more powerful, safe and helpful in increasing the life cycle of the products. Moreover, trends move towards customized and personalized packaging solutions. Because, boxes and not limited to packaging only, they help in transportation, presentation, and safety of products.

Custom packaging, specifically custom boxes are designed according to one’s own choice, desired sizes, colors, and material. These are safer and easy to use and they suit the best for the products inside. Increasing trends of modern packaging affect the whole retail and wholesale industry. Marketers design boxes critically, their purpose is to boost business. They merely focus to yield more sales, increase conversion rates and try to stand out the crowd of competition. So customized box solutions are now mandatory, otherwise, without having proper presentation one is unable to lead in a huge and massive market. Here comes a list of having customized boxes solutions for boxes.

First: Quality packaging helps in transportation, make things safe and secure, so, the durable and long-lasting material is recommended. Durable material is nearly capable to face constant shipping.

Second: Attractive boxes help in presenting in a good manner. Since marketers want more sales that are why they consider packaging as a serious factor that contributes active part in sales. So, the creativity can only be yield through customization of boxes.

Third: Product lifecycle depends upon packaging, for example in food items in packaging and plastic packaging play imminent role in protecting food items. Protection from sunlight, external environment factors; air, pollution, and dust not only keep items fresh but also preserve their taste.

Last: You get what you think of; customization is the only way to share your ideas and through its easy process you can have boxes that you imagine.

In conclusion, marketers use business stats and analytical approach to take business decisions. As far as products promotion is concerned, one needs to focus on product packaging. Product packaging helps a lot in selling more products. Nowadays, trends of packaging shift towards customized solutions that are safe, product friendly as well as human-friendly.

How to Make a School Project House out of a Custom Cardboard Box?

2017-07-26T01:04:00.000-07:00

A railway station, a park, an internet savvy town or a factory, cardboard boxes are used for a lot of such projects at school. All of us have been doing or watching such projects since our childhood. These projects are geared towards helping the kids enhance their creativity, ignite their organizational skills and help them have a better understanding of a professional world out there. To make such projects one needs different kind of materials e.g. custom cardboard boxes, paints, colors, embellishments, paper and a lot of other things. The projects that they can make with these things are very diverse.

In this post, I am going to teach you as to how to make a cardboard house project for your school and impress your teacher and classmates. For this project, you will have to go to any nearby store to get the desired material, unless you already have it at home. You need acrylic paints with which you will paint walls, roof and windows, and the door of your project house. You need a custom cardboard box because it is mostly of very good quality. You need tape, glue, scissors, and scale and lastly, you need really attractive wallpaper.

Let us do it:

Now that you have got all the materials that you need and you are ready to go, here are a few steps that you must follow in order to make your school cardboard house project.

Choose a custom cardboard box as per your requirements. Why I suggest custom cardboard boxes? Because they usually have the best material and finest finish. So get a custom cardboard box as per the size of the cardboard house that you are aiming to make.
Now place the cardboard box upside down. This way, the flaps of cardboard will be facing the floor, while its bottom will be upwards.
Use your crafter scissors and cut the flaps. Now you have a box without flaps, facing the floor with its open end. The flaps will serve the purpose of the roof. Remember you have four of them so you can use two as the roof and remaining two to make chimney and other additions.
Now it is the time to give your home a roof. Use the tape to connect one flap with another and now tape it with the box. Make sure that you tape the flaps from inside. Once the flaps are tapped with the closed end of the box which is upwards, you will clearly see the shape of a roof.
Now cut another roof out of remaining flaps, but this one needs to be very small as compared to other and this one must have four walls underneath it. This is your home’s chimney. Place it in the center of the roof and tape it carefully.
Now is the time to make the door and the windows. For this purpose, you need to draw the doors and windows (any design which you may like e.g. rectangular or half oval) on all the four walls of the house. The door will be on the front wall.
Once you have carefully drawn the doors and windows, use your crafter's scissors or paper cutter to cut the doors and windows out of the custom cardboard box that you have on the floor. These doors and windows will be painted and then tapped from the inside of the house.
Now you have your house in almost ready condition; it just needs some finishing. Paint the roof, chimney, and walls the way you like. Chimney might have the look of a wall with red bricks, while roof may be of a vibrant color such as blue and walls may be painted white, light blue or light gray or in any light color.
This is it. Your custom cardboard box house project is ready to impress your teacher, school-fellows, and family. Now you may decorate it if you like. Use different embellishments to give it an awesome look.

You can follow this process to make many different cardboard box projects. For this purpose, you need custom cardboard boxes. Either get them from some company that gets such custom boxes or, if you have enough funds, get your own custom cardboard boxes with your name/school name printed on them. You may get them from PackagingBlue.Com since they offer such boxes at cheap rates.