You need professional help!

You want to get more customers. You want to increase your sales. You want to expand your brand. And you want to grow your business.

You have heard of many success stories about those who ventured into online marketing and you definitely want a piece of the action.

But you don’t know where to start. Like many others you may be clueless at this point—scared, or overly hesitant.

Well, before anything else, you need Professional Consulting with Comprehensive Research, and an in-depth Online Marketing Services Blueprint.

Never heard of this before? We’re not really surprised—because agencies that do this are a rare breed.

There are hundreds of online marketing companies talking to you but you do not know who to trust. Possibly you have been burned before and now you’re extra careful.

Well, many business owners like you share the same hesitation.

It is because not many online marketing companies are really serious about looking into your business with thorough online marketing research and analysis.

Without in-depth research and analysis, and without a properly aligned marketing strategy for your business, any online marketing campaign is bound to fail.

And of course, you do not want to fail. You do not want to waste your hard-earned money. You do not want to waste your time. You want every minute and every little effort put into your campaign to build your marketing and business goals.

So what do you do? Go for companies that see the bigger picture and align themselves with your goals. Go for the ones who really make an effort to research and analyze your target market, your brand, your past marketing campaigns, your competitors, and your industry. They will ask who your customers are:

Go for companies that have strong marketing sense! Go with us!

We will examine your website, your online presence, as well as your rankings and keywords. We will perform for you:

• Search Query Research – what are people typing into the search engines to find you?
• Search Query Traffic Analysis – how many times have people searched for you?
• Competition Analysis – analyzing over 10,000 web pages of your competition
• Website Ranking Analysis for your website – where do you show up in the search engines?
• Online Presence Analysis – what directories and social media accounts do you have?
• Website Technical Analysis – is your website search engine compliant?

You need a marketing company with strong technical online marketing knowledge!

After completing extensive analysis, we will come back with comprehensive reports, as well as an online marketing services blueprint with the services, timetable, and marketing budget required to accomplish your business objectives:

We are ready to execute for you!

Why do other marketing companies try to throw you into a marketing campaign right away!? Because they are not willing to do the ground work required to ensure a successful marketing campaign. The industry average for such a consultation is $1000, and most clients are not willing to pay this much before launching a marketing campaign.

Here’s the thing. Our mission is to help business owners become competitive, expand their brands, and grow their companies. Seeing businesses succeed with our help is our passion.

We only want to market for you if we are confident we can HELP YOU SUCCEED!

So for a limited time, we are making our consulting, research, competition analysis, and comprehensive online marketing blueprint available to you for FREE.

What’s the catch, you ask?

Well, not so fast. This is not for everyone. And this may not be for you. You have to qualify for this.

We invest a lot of our time into these consulting sessions, and we cannot give these away for free to ANYONE—no one can.

Additionally we do not service clients who are directly competing with one another at a given location or niche.

You may check to see if you qualify by signing up with us risk-free—no obligation. If you qualify, you will receive a short intake call from us in order to gather the initial information required to perform our research and analysis.

We want to give business owners the chance and privilege to know how we can help. And this may include you.

So call us now, send us an email, or fill-out our contact form to sign up with us today and get a:

• Professional consultation session,
• With in-depth research and analysis,
• And an online marketing blueprint worth $1000, ALL for FREE…

Let us help you expand your brand online, grow your customers and your business, beat your competition, and achieve your business goals.

However, many small and medium-sized businesses lack the expertise and resources to develop and implement dynamic online marketing strategies. Additionally, with the emergence of new digital marketing channels and the accelerated pace of mobile and tablet adoption, you may be more confused than ever when it comes to developing the right marketing strategies that will meet their business goals.

You have a concrete need—and that’s where we can help you by providing valuable assistance as an online marketing consultant. We offer you a suite of services that no other marketing company or consultant is offering—professional consultation with comprehensive research and analysis reports, and an in-depth online marketing services blueprint.

We offer you a consultation session that will blow your mind—we will research and analyze your target market, your brand, your past marketing campaigns, your competitors, and your industry. We will scrutinize your online presence by examining your website, your rankings, and keywords. We will show you how you’re faring next to your competitors. Show you the bigger picture.

We will provide you with a proposal that aligns with your business goals, your target market, and your industry. We will provide you with the online marketing services blueprint—together with the services required and the timetable—as well as a well-justified marketing budget.

To sweeten the deal, we offer you the consulting, research, and analysis reports—as well as the comprehensive online marketing blueprint—for free! Don’t forget to mention that this suite of services is worth $1000. Call or email us for a free consultation now.

While some business owners believe that they don’t need to implement strong digital marketing strategies to be successful (with some maintaining and even growing their revenues without a coherent digital marketing strategy), their customers are increasingly turning to the Internet to help themselves with their buying decisions. Furthermore, with the increase in mobile adoption, more and more consumers are using their mobile devices to help them with their buying decisions.

If you want to profit in today’s marketplace, you need to develop and implement strong multi-device and cross-channel digital marketing strategies to effectively reach their potential and existing customers.

How Much Budget Should You Allocate to Your Marketing?

As a general rule of thumb, new businesses are advised to invest at least 10% of their gross annual income into a strategic marketing action plan that covers appropriate online, print, and networking initiatives. However, Entrepreneur magazine advises businesses that want to advance their objectives and sales to invest more time and money into their strategic marketing action plan—as much as 20-30% of their anticipated annual gross revenues, particularly if they are introducing new products or services.

These figures, of course, aren’t set in stone. According to the U.S. Small Business Administration, small businesses with revenues of less than $5 million should allocate between 7-8% of their revenues to marketing. This allocated budget should be split between brand development costs and the costs of promoting the business.

The U.S. Small Business Administration states that a small business’s allocated marketing budget should also take into account the business’s industry, the size of the business, and its growth stage. How the marketing budget is spent is equally important, and the budget should be used to outline the costs of the business’s marketing goals within a certain time period.

Your Competitors are Increasing their Marketing Budget in 2014

As the economy continues to recover, more and more marketers are stating that they’ll be increasing their marketing budgets this year to fuel business growth. According to the fifth annual Marketing Budgets Report, which was published by Econsultancy and sponsored by Responsys, 60% of client-side respondents say their companies are increasing their overall marketing budgets for 2014—which is significantly higher compared to 54% in 2013 and 45% in 2012.

Forty- four percent of supply-side respondents say their clients are increasing their overall marketing budgets this year—up from 39% in 2013 and 30% in 2012. As for digital marketing budgets, the number of companies increasing their spending has been remarkably consistent since 2009, and is 71% this year. Digital budgets have largely been insulated from spending cuts as more companies focus on their digital channels to drive business growth, as well as leads and sales conversions.

Meanwhile, only 20% of companies are planning to increase their traditional (offline) marketing budgets over the next year, with 55% of companies planning to keep their traditional (offline) marketing budgets the same over the next year.

Your Competitors are Focusing on Acquisition Marketing

The fifth annual Marketing Budgets Report also stated that more companies say they will be focusing their investments on marketing for new customers (acquisition marketing) over keeping their existing ones (engagement/retention) in 2014. 34% of respondents say they are focusing on acquisition marketing (up from 31% in 2013), while retention/engagement is down from 24% in 2013 to 18% this year.

The modest boost in acquisition marketing can be partially attributed to the more positive economic climate and the corresponding increase in marketing budgets.

Marketing Spend in 2014: Email Marketing, Social Media, & Search (SEO/PPC) Lead the Way

The latest StrongView survey, which was conducted with SENSORPRO, examines business leaders and their planned marketing budgets for 2014. According to the survey, 52% of respondents plan to increase their spend on email marketing, 46% on social media, and 41% on search (SEO/PPC) this year.

In contrast, some traditional advertising channels are seeing a significant decrease in spend. According to the StrongView survey, 32% of respondents plan to decrease their print advertising spend, while 21% of respondents plan to decrease their direct mail spend.

A prevailing challenge for marketers this year is accessing and leveraging the enormous amount of data being generated by a growing number of marketing channels. 40% of respondents cited accessing and leveraging customer data as the biggest email marketing challenge, while 32% of respondents say they’re struggling to develop more relevant engagements.

How Professional Consultation Can Drive Your Marketing Objectives & Business Goals

While developing a dynamic marketing strategy is important for businesses that want to drive growth, boost their profits, and increase their leads and sales conversions, setting aside the optimal marketing budget to drive these objectives can be a tricky process. This is a problem frequently encountered not just by small and medium businesses, but by large enterprises as well.

Fortunately, we can help business owners like you identify the ideal marketing budget for your organization in order to drive your marketing objectives and business goals. For a limited time, we’re providing FREE PROFESSIONAL CONSULTATIONS WORTH $1000 to business owners who want to establish optimal marketing budgets and become more competitive and profitable in an increasingly cutthroat marketplace.

Our free professional consultation worth $1000 includes a comprehensive research and analysis report, and an in-depth online marketing services blueprint, so that you’ll better understand your current online presence, what your competitors are doing, and what actions need to be taken in order to drive your marketing and business goals.

We typically charge $1000 per consultation because of the extensive research and analysis—not to mention expertise—that is required. Indeed, no other company will offer such comprehensive and superior consultation for free. If you want to compete in the online marketing world, you’ll need serious intelligence and the advice of an experienced, knowledgeable consultant.

We’ll make the effort to research and analyze your target market, your brand, your marketing goals, your past marketing campaigns, your competitors, and your industry to help us devise a sound online marketing strategy for you. Armed with this knowledge, we’ll then proceed with implementation, and every step in the process and every milestone will be aligned with your marketing goals.

Our online marketing services blueprint will outline the services that you need to meet your marketing objectives and business goals, with the corresponding timetable and well-justified marketing budget.
Don’t miss this chance to obtain valuable intelligence and first-rate consultation from the experts. Call us now or send us a message so we can schedule your free consultation.

Sure, your website looks nice… but are you even sure that it is actually getting traffic? Do you have traffic metrics installed on your website at all?

Perhaps you have tried this a few times before but ended up with a big headache because you found it too complicated and confusing.
You never had anyone to explain to you how to use it.

This is a very big problem.

Ignorance is bliss, some say. But I’m sure that you are itching to know what’s going on with your website, rankings and traffic.

Wouldn’t you like to know how much traffic you are getting from the major search engines: Google, Bing and Yahoo?

Wouldn’t you like to know what search queries people type in search engines that display your website in the search results?

Wouldn’t you like to know how your web pages are performing?

If you have no way of knowing these things, then you have no idea what pages on your website are getting high or low rankings, what pages are getting the most or the least amount of traffic—and therefore you have no idea what content and pages should be optimized.

Referral Traffic

Wouldn’t you like to know how much traffic you are getting from external web sites?

If you have no way of knowing this, then you have no idea how much traffic you are getting from online directories you have listed your business and website on. You have no idea if you are getting additional traffic from other external sources.

Social Traffic

Wouldn’t you like to know how much traffic you are getting from social media?

If you have no way of knowing this, then you have no idea if your social media accounts are bringing traffic to your web site. Is LinkedIn, Facebook, or Twitter marketing working for you? What should you do more, what should you improve on? You don’t know.

Paid Traffic

Wouldn’t you like to know if your online advertisements are getting traffic?

If you have no way of knowing this, then you have no idea if the money you have invested in paid advertising is paying off for you. Do you want to continue to spend blindly on online advertising?

Direct Traffic

Wouldn’t you like to know how much direct traffic you are getting?

If you have no way of knowing this, then you have no idea if your print ads in newspapers and magazines, as well as you brochures, flyers where you put your web address on are actually bringing traffic to your website. Are you wasting your money on traditional advertising, or is it working for you? You don’t know.

On the other hand, if you are not running any traditional advertising campaign, then your direct traffic is the result of your online marketing campaigns.

People have clicked a link leading to your website on a search engine result, on a blog post or blog comment, on a local directory, on a social media profile or post, or on a promo link. You made such an impact on them when they were browsing your website—with your awesome content, articles, and videos; your attractive promos; as well as your overall branding—that they’ve returned to your website by directly typing your website address. They may even have bookmarked it! What’s more, they may have passed along your website address—“brand.com”—to their colleagues, friends, and family.

If you have no way of knowing how much direct traffic you’re getting, then you have no idea how much impact your content and overall branding is producing that it effects return direct visits and word-of-mouth referrals.

Bounce Rates

Wouldn’t you like to know if people, once they have reached your website, like what they see? How do you know if they are finding what they are looking for in your website?

If you have no way of knowing this, then you have no idea if you need to improve or optimize your design and content to engage your audience with pages and content that addresses their needs, that are relevant to them, and on pages that load fast.

Crawl Issues

Wouldn’t you like to know if there are issues on your website that prevents search engine robots from crawling your website? Issues such as DNS Errors, Server Connectivity Errors, Robots.txt Failure.

In short, issues that could keep your website from being visible in the search engines at all. Issues that could make it to where nobody could find your website.

If you have no way of knowing this, then you have no idea if some, if not many, of your web pages are not being successfully crawled by search engine robots—and therefore not being indexed and had no chance of ranking in the search results.

Messages

What if Google, Bing and Yahoo could talk to you? What if they want to officially tell you that there are problems on your website to give you a chance to analyze and fix them? What if they want to talk to you but you’re not listening.

Well, they do send out messages. And if you have no way of knowing this, then you have no idea what serious issues to fix on your website. If these issues remain unchecked, then this would lead to the search engines removing your web pages from their index and therefore your web pages will no longer show up in their search results.

Without an Advanced Tracking and Metrics system for your website’s presence and traffic:

You have no idea where you are getting your traffic from. You do not know what to improve and optimize on your website or how to adjust your marketing campaigns.

You have no idea what’s working for you and therefore you have no idea where to invest your marketing budget.

You do not just LIKE to know these things. You NEED to know these things… by having access to the advanced tracking metrics system and by having someone explain the numbers to you in a marketing context.

You should know!

In this day and age, not knowing your presence and traffic metrics costs you a lot of money, whether you realize this or not.

It is in knowing your metrics that you can build and grow your business, your customers, and your profits.

Introducing the Advanced Tracking and Metrics System of the Future

You need a tracking and metrics system that shows all the crucial information you need to know in a user-friendly, logical, intuitive, graphical interface. We know that you are a busy business owner and so you need a tool that gives you an overview right there and then when it first loads.

And how about this

You get the ultimate reporting on search and keywords intelligence!

Even with other traffic metrics programs, you have to login to 3 different types of tracking and metrics interfaces to be able to get the type of data that’s presented here.

You NEED to KNOW what’s going on with your website’s presence and traffic by having access to the ultimate tracking and metrics system and by having someone explain the numbers to you in a marketing context.

Well… waste your time, money, and efforts no more.

Call us now or send us a message so we can schedule your free consultation on how we can boost your business with our Advanced Tracking and Metrics system today.

Responsive Web Design

To optimize the user experience, websites have to adapt to whatever medium the viewer is using, which is why in the past, businesses had two separate sites—one for desktop and another for mobile. However, with the constant innovation in smartphone and tablet technology, there is a growing need for a single website that can adapt itself to any medium—a need that’s answered by responsive web design (RWD).

Google SEO and RWD

Aside from just improving the user experience, responsive design is also an excellent tool to aid your search engine optimization (SEO) efforts. Google for one, not only openly recommends RWD, its algorithms actually favor RWD-enabled and mobile-optimized sites when it archives pages for its search results pages (SERPs).

Affordable Design at its Best

The problem with building two separate websites that have basically the same content and design is that it can often seem needlessly expensive. After all, you’re paying for two sites and URLs just to make sure that one is small enough for mobile users to enjoy. With RWD on the other hand, one site can immediately adapt to the user’s needs, regardless of the medium or device they’re using.

Keeping Bounce Rates at Bay

Search Engine Journal contributor Hayley Francis suggests that because an efficient and responsive website can improve your visitor’s experience, it can also help whittle down your bounce rates:

Even if a website is sitting pretty in search results, if it doesn’t work effectively for mobile and tablet users, bounce rate will be a big problem. Mobile websites can suffer from a high bounce rate if the content they offer is too stripped down, or too dissimilar from the content offered on the desktop site. Google will interpret this high bounce rate as a sign that a website isn’t offering relevant content to users, which is likely to lead to a drop in rankings.

Consider responsive web design as the method of turning your rigid, solid site into a liquid that can take the shape of just about any container it’s placed in. This benefits your Tucson internet marketing strategy in so many ways that it’s almost inconceivable not to take advantage of this technology today.

(Source: 4 SEO Benefits of Responsive Web Design, Search Engine Journal)

On a limited time promotion, we are offering our Pro Level Consultations for FREE! We typically charge $1000.00 per consultation because of the extensive research and analysis that is required. You will not find this for free with any other company.

If you want to compete in the online marketing world, then you need serious intelligence and a good consultant. Take advantage of this offer now and get educated about your current presence online and what your competition is doing!

We need to understand your business, your products and services, your marketing goals, as well as your past and present marketing efforts to help us devise a sound online marketing strategy for you.

Thus, when we get down to implementation, every step in the process, and every milestone will be aligned with your marketing goals.

Your free consultation includes the following reports:

• Keyword Research
• Competition Analysis
• Website Structure Analysis
• Online Presence Report

Keyword Research

We identify and recommend keywords and keyword phrases for you based on your business, products or services, and the types of searcher-intent you want to target. You will gain knowledge about the keywords your potential customers are actually typing in when they are searching for the products or services that you’re offering.

You will see keywords and keyword phrases relevant to your business with the corresponding search volume, relative SEO and PPC competition, as well as the average cost per click to get an idea of the pay per click advertising value of these terms.

Competition Analysis Report

In this report, you will see how your competitors are ranking for the keywords and keyword phrases we have covered in the Keyword Research Report.

Armed with this knowledge, you can decide what keywords you want to compete for intensively. At the same time, you can choose strong, relevant keywords with relatively low to medium competition, or keywords that are apparently ignored by your competition. This can help you easily rank in Googles search results.

Website Structure Analysis Report

We will analyze your website’s structure and basic attributes to give you an idea of the basic improvements that must be done to begin optimizing your website.

We will analyze your home page for the basic elements that should be present in the right form and in the right quantity, as well as your website’s compliance with industry standards. We will also analyze your basic off-site SEO and social media presence.

Online Presence Report

Well show you the major business listings you are showing up in against your competitors. You will see if you are listed in local directories, plus, you will see your citations or the lack of it side-by-side with that of your competition. You will also see an overview of your reputation and reviews compared with that of your competitors.

In order to compete in the online hemisphere, youll need professional consulting and in-depth research. Lucky for you, we are offering this right now for free. There is no need to have hesitations about investing your marketing budget into online marketing because you will know if it is worth your while after completing a consulting session with us!

Sign up now for the free consultation!

Contact Us For A $1000 Pro Consultation

With Extensive Market Research &amp Competition Analysis Report Limited Offer!!

[contact-form-7]

​

1. Free, No Obligation Assessment. A detailed preliminary discussion of your company and your current marketing begins the formulation of your eventual initial online marketing plan. Additionally, research relative to your competition is analyzed to determine the aggressiveness required. Once the research is completed, you review the reports and results to begin the next step in the process. There is no fee for this initial service.

2. Free, No Obligation Consultation. After gathering the initial information, an extensive in-depth research effort is undertaken and a recommended marketing plan is developed. You then review the reports, research and the recommended plan and determine what services you wish to initiate, including the costs of those services. There is no fee for the research, reports or consultation. If you decide on Page 1 as your internet marketing partner, the services in the final plan are ordered to be set up.

3. Hands Free Development. Once your company’s basic information is known, the internet marketing services you selected are setup for you so that you can have the time to operate your business. Pretty much a “turn-key” situation with you

4. Information at your fingertips. Communication is paramount to any partnership. As the plan is put in place you are aware of each step in the development. The final approval of all content is yours. Once the services are set up and begun, you will have extensive reporting capabilities to review the effectiveness of each service as often as you wish. Also you will receive emails and newsletters regularly to keep you “in the loop” about your internet marketing results and any new strategies available to you.

5. Exclusive Service. You can expect integrity, honor, character, fidelity, confidentiality, and exclusivity. Our service is not available to any of your competitors. Your strategy is confidential and will not be disclosed to any other business – competitor or not. It is exclusively for you.
When it comes to strengthening your online presence and branding, you need a formidable online marketing partner like Page 1 Call or text today at (520) 909-2598 or email at info.page1internetmarketing@gmail.com.

The company owners are John and Kelly Ann Elliott. Kelly has 25 years of experience in advertising sales and management. John has over 49 years of sales, marketing and management experience including owning and operating his own multimillion dollar marketing and sales company. During the last 10 years over 95% of the company’s clients were directly responding to internet marketing. How is that possible, you ask?

Kelly and John are dedicated to providing you superior customer service. When you work with us, you’ll never be left hanging. We make it a practice to keep an open line of communication with you, so you can contact us at any time. You will receive regular reports, emails and newsletters to keep you informed of what is happening with your marketing program and to alert you to any new strategies that are viable and valuable. Regular meetings to discuss the internet marketing effort and discuss any modifications that could enhance your customer response rate. After all, that is what it is all about.

Your best is our desire, which is why we always provide advice with your best interest in mind. When you partner with us, you need not worry about being “sold” or loaded up with add-ons that are not effective. We give you both the good and bad news, straight from the shoulder. Credibility is important as it allows you to make better decisions.

Loyalty is essential.. We understand that you are trying to stand out from the competition, which is why the internet marketing services are exclusive to you and only you. We will never work with your competitor in your marketplace; that is just bad business and a conflict of interest. As such, you can rest assured knowing that a team of highly experienced and dedicated people is working to help you achieve the level of success you desire.

Are you ready to take your business to the next level? If yes, don’t hesitate to call or text or email. You can get in touch with us by calling or texting us at John: (520) 909-2598 or Kelly (520)-870-1265. Or email us at info.page1internetmarketing@gmail.com.

First question: What set of values does your target customers associate with your brand? Second question: Do they even know your brand exists?

You need to pay attention to this, and you need to start today. Because if you’re not taking your brand seriously, how do you expect potential customers to take your business seriously? In today’s competitive market, you just can’t let that happen, can you? That’s why we put together an infographic and listed eight tips you can start using today to build your brand.

So… are you building your brand every day? What benefits do you stand to get? What challenges will you face? Discover the answer to all these questions and more below.

See our Infographic:

Know your Target Customers and Build your Brand’s Personality around Them

Like humans, brands also possess or project a certain type or a mix of personalities. In “Dimensions of Brand Personality,” a study published by the Journal of Marketing Research, Jennifer Aaker, now a professor at the Stanford Graduate School of Business, summarized brand personality into five dimensions: sincerity, excitement, competence, sophistication, and ruggedness. In the infographic, you’ll see defining characteristics for each dimension. For instance, a brand that imbues “sincerity” is perceived to be honest, domestic, genuine, and cheerful. Therefore people who value these characteristics tend to prefer brands with this personality.

The idea here is to identify the personas of your target customers, and identify your brand as well, using a mix of these dimensions. Then, build and shape your brand around this mix of dimensions. This way, you’ll be able to align your brand persona with your target customers or identify what customers to target based on your brand personality. These dimensions are helpful, especially for small businesses that are just beginning with the creation and strengthening of their brand.

Build your Brand Slowly but Surely or Fast and Strong. Either way, You have to Build it

According to Millard Brown’s Brand Dynamics Pyramid, the value of a business is directly proportional with the value of the brand. If you want to grow your business, you need to build your brand. Analyzing five years of stock market data, the company found that strong brands are more likely to increase their share price than companies with weak brands. “Strong brands are more likely to grow,” the report stressed.

What’s more interesting here is Millard Brown’s pyramid relates how brand strength affects consumers’ expenditure for that brand. This time, brand is inversely proportional with “share of wallet,” or share of category expenditure. For instance, brands at the bottom of the pyramid or those with “presence,” eat up only 12% of spending for that category. On the other hand, those at the peak of the pyramid, or brands with bonding with consumers, account for 40% of wallet share.

You need to move your brand from merely having presence in the market to be performing and eventually having a bond, which is the peak of the pyramid. By moving it up the pyramid, you are also raising the value of your business.

Connect Your Brand to Your Customers

Your brand needs to be able to reach out to your customers and connect with them. Only then will you be able to benefit from it. The biggest benefit perhaps is customer loyalty. According to Nielsen, 62% of your potential customers prefer to buy new products from familiar brands rather than switch to a new one. Be a familiar brand and your customers will stick with you.

Having a connection means being aligned with your customers’ beliefs and earning their trust. According to Edelman research, 92% of global online consumers want to do business with brands that share their beliefs. Customers also want transparency on how products are made and sourced. Will they trust what you say? Put your brand on the line, and they will. Some 69% of global consumers trusted product information on branded websites in 2013, up from 60% in 2007, according to Nielsen.

You Need to Market Your Brand Too

While focusing on other aspects of online marketing (search engine optimization or SEO, paid advertising, etc.), is necessary to market your products or services, you cannot take branding for granted. You also need to put focus on marketing your brand as well. Businesses seem to be getting this right as “brand awareness” is the No. 1 goal of today’s content marketing initiatives. Some 79% of respondents agree, according to a survey by the Content Marketing Institute and MarketingProfs.

It’s not surprising that business owners are spending more to build their brand. A survey by the CMO Council and Vizu, a Nielsen company, found that indeed 63% of marketers planned an increase in their online brand advertising budgets. Some 20% said they will raise their brand spending by at least 20%. Despite this budget trend and brand marketing benefits, many owners still struggle in adapting.

Brand-building Challenges Businesses Face

As mentioned earlier, the primary purpose of content marketing for majority of businesses is to build brand awareness. Business owners understand that for them to build their brand, they need to reach out to their target market with engaging branded content. But why are they struggling implementing this?

According to a research by MarketingProfs and the Content Marketing Institute, there are a number of challenges that marketers face in effectively using content for marketing. The biggest setback is lack of budget, with 52% of marketers citing this reason. Producing enough content (51%) and producing the kind of content that engages (49%) complete the top three challenges.

Twenty percent of businesses are responding accordingly by raising their budgets. They are realizing the necessity of branding. As for the other two challenges, they are outsourcing. Writing (64%) and design (54%) are the top services outsourced.

9 Tips How to Seriously Build Your Brand

If you are serious in building your brand – and with all honesty, you should be – you need to start today. Don’t know where to begin? Here are a few tips to help you get started.

Go for a Professional Website Design for Credibility – Studies published by Stanford University found that 75% of Internet users judge the credibility of an organization based on the design of its website. A separate study on websites, meanwhile, found that 94% of all the factors mentioned for rejecting or mistrusting a website were design-related. Needless to say, professional web design plays a crucial role in establishing your business as a trusted brand.

Get Exposure via PPC Remarketing – Pay per Click Remarketing displays your ads to people who have left your website and visited another site within the Google Display Network. The network includes Gmail and YouTube, and two million other sites. Plus, studies show that even if your ads are only seen and not clicked (called “impressions” in PPC), they can still have an effect on viewers.

Use Social Media to Influence Followers – People like to follow brands on Facebook, Twitter, and other social networks. Make sure your accounts are properly branded—with your logo and tagline. Upload a primary photo, a striking banner and a nice background image, and post delightful, persuasive content regularly.

Generate Buzz around your Brand in your Locality and Niche – Optimize your local listings and publish engaging content that turn visitors into customers and loyal customers. This will make your brand more visible on local listings searches. Put out promos to delight your customers with your brand and increase purchase and loyalty. These promos will generate buzz through your blog, social media accounts and will spread across the social media space. Local searches end in a purchase. Seventy-eight percent happen with buyers using mobile phones, 77% with tablets and 59% with PCs and laptops.

Manage Your Online Reputation – Online Reputation Management or ORM aims to keep your brand trustworthy. Pay particular attention to responding to negative comments and encouraging happy customers to give testimonials. Seventy percent of global consumers trust online consumer reviews. Make sure that you have lots of 5-star ratings and that these are visible all over the web.

Use Video & Article Content – According to CopyPress, featured articles (62%) and video (51.9%) generate the most attractive return on investment for marketers. Respondents surveyed by CMI and MarketingProfs agree. The top five formats used by content marketers (social media, onsite articles, e-newsletters, videos, and blogs) use articles or video.

Write & Share Articles to Introduce and Build your Brand – Whether appealing to business decision-makers or customers, producing articles is the best choice, according to studies. Articles are preferred over advertisements. No wonder, as Forrester points out, 79% of surveyed marketers reported that their organizations are shifting to branded content.

Reach Out to Your Target Market with Videos – Videos have such a wide reach. Accenture found that 90% of consumers watch online video. Its reach is still growing. According to Cisco, Internet video traffic will account for 69% of all global consumer Internet traffic in 2017. Want your brand to reach your audience? Go video.

Influence Purchase Decisions with Videos – Not only will your brand be able to reach customers through videos, you can also influence purchase decisions. Some 96% of consumers surveyed found videos helpful for making online purchase decisions. Even executives (59%) prefer watching product videos than reading text, said Forbes. What better way to sell your brand than through video?

Take Your Branding Seriously… Today!

If you have been neglecting your branding because of budget constraints, lack of guidance or as a matter of choice because you don’t think it’s necessary, then you need to rethink this. Branding allows you to connect with your target market, convert potential customers into actual buyers, and earn their trust and loyalty. You need to take branding seriously. You need to start today.

We will give you free consultation on our brand optimization services so you’ll know how you can seriously build your brand and benefit from it. Call us now or send us a message so we can schedule your free consultation.

Content marketing is a great way to build your brand online. With the right kind of content, you can build and optimize your brand on the Internet so that it brings more traffic to your website and more sales to your business. More importantly, it can improve the overall image of the business and results in more sales, referrals, and consequently, more website traffic. The cycle goes on and on.

But if content marketing is so effective for branding, how come a lot of small and medium-sized businesses are struggling in building their brand through content? What challenges do business owners like you face and what can you do to overcome them?

Brand Awareness: Top Content Marketing Goal

It’s important to first understand the link between content marketing and branding. By now, many marketers – probably your competition included – have already realized the power of content when it comes to boosting brands. According to a study by the Content Marketing Institute (CMI) and Marketing Profs, the No. 1 reason why organizations use content marketing is to raise brand awareness. Some 79% of marketers surveyed said so.

Other goals that scored high in the survey are customer acquisition (71%), customer retention / loyalty (65%), engagement (64%), and website traffic (62%). However, brand awareness is the only goal that nearly broke the 80% mark. Obviously, today’s businesses want to improve their branding online and are using content to make it happen.

Content Improves Branding, Website Traffic & Sales

Now if branding is the top priority for content marketers, how then do they measure success? Still according to the CMI and MarketingProfs research, majority of marketers cite web traffic as their main metric (66%). Others said they measure content marketing success by looking at social media sharing (52%), time spent on website (46%), and direct sales (44%), among others.

Indeed, the right mix of content marketing that boosts your brand will result to more traffic, engagement, shares and sales.

Building Brand through Content: Challenges

Many marketers understand that for them to build their brand and generate traffic for the website as well, they need to market online using content. However, this is easier said than done. A lot of small business owners struggle with content marketing—much of this has to do with shortage of various resources to make it happen.

Looking at the answers of survey respondents for a study by CMI and MarketingProfs shows lack of time (24%) is the biggest hindrance to implementing content marketing. Lack of budget (16%), producing the kind of content that engages (13%), and producing enough content (10%) are also major challenges for business owners. From here, you’ll notice that these resources are needed in this strategy: time, money, and technical skills. Does this situation sound familiar?

Let it Go: Solve Most Challenges with 1 Solution

You already know that the top goal of organizations in content marketing is to build brand awareness. You also know that they are faced with several challenges in doing so, such as lack of time and budget. Many business owners are stalled by these hindrances. But here’s the good news. You don’t have to be one of them. Here’s the solution in two words: Our Company.

A survey by Aweber found that in smaller businesses, the CEO also serves as the primary marketer as well. In this setup, marketing takes a backseat because you are preoccupied with running the core business. As for branding? It tends to be forgotten; at least until you notice that you are losing customers to competitors with stronger branding. This should not be the case.

While you cannot do anything to increase the amount of hours you have in a day, you can dedicate a portion of your revenue to content marketing done for you by us. Remember that content marketing helps in both brand optimization, traffic generation, engagement, shares and sales. No one else can run the core business like you can, but there are agencies like us who can take care of branding and content marketing for you.

Your Brand Needs Engaging Content Now

The tricky part, with assigning your content marketing efforts to agencies, is knowing which content can be used for both brand optimization and traffic generation. What type of content is effective enough to yield both results? Indeed this is a nuisance. Should you ask the marketing agency to create typical SEO articles? Should you order press releases or product pages?

To understand what is “engaging,” you need to know what type of format your audience wants. In this regard, two formats stand out: videos and articles. Research by Gfk found that business decision makers prefer to get company information in a series of articles versus an advertisement. Marketers agree; some 72% of respondents in a Custom Content Council survey said branded content is more effective than magazine advertisements.

In the case of video, Accenture found that 90% of consumers actually watch online video. Here’s more: according to data collected by Animoto, 96% of consumers said they found videos helpful in making purchase decisions. Some 71% went as far as saying watching corporate videos left them with a positive impression of the brand. When it comes to reach, engagement, and building the brand, the best content formats to use are videos and articles.

Optimizing Content for Both Brand & Traffic

In typical online marketing techniques, content is optimized by making it more “searchable” to search engines. This entails the proper categorization and tagging, as well as the inclusion of meta tags, which are keywords that communicate with search engines like Google. You can also use this approach when using content for branding – with a slight addition to the process.

When you want to use content for branding, it must be tailored to improve the image of the business. This means balancing and mixing your key messages to address both the needs of your target market and yours brand . Progressive marketers are going in this direction. According to Forrester, 79% of marketers asked said their organizations are shifting to branded content.

While your customers appreciate it when you write about them, their needs, and how you can solve their problems, they also want to get to know you. They need to know if you are a brand they can trust and be loyal to, Remember, 62% of consumers prefer to buy from brands they are familiar with rather than try a new seller, a Nielsen study found. This is your opportunity to help them get to know you. You need to highlight the strengths of your business and make potential and existing customers understand why they should deal with you. This might mean you’ll be exerting extra effort as branded articles and videos are more difficult to create, but if you succeed, you’ll not only get that website traffic you need, you’ll also be able to build and optimize your brand.

We can help build and optimize your brand online through content. We combine the power of articles and videos so your website gets the traffic it badly needs and your brand gets the boost it deserves. Email us or call now to schedule your free consultation on brand optimization.