Blog entries

Jaguar taps SMS for XJ test-drive offer

Laura Bastion — Mon, 11 Apr 2011 18:03:32 +0100

[1] Jaguar roars

Automaker Jaguar is using SMS to offer test-drives to customers while promoting the new 2011 Jaguar XJ.

Customers receive a short message that offers a chance to drive a 2011 Jaguar. There is link inside the text message that leads to a mobile Web page with moreRead More...

Local Product Availability on Google Place Pages.

Laura Bastion — Fri, 08 Apr 2011 19:16:49 +0100

If you've ever spent your Saturday calling different stores or driving around town in search of one specific product, then it probably occurred to you that there must be a better way. Today we're announcing Local Product Availability on Google Place Pages (click read more)

- a new feature that automatically brings your offline catalog to the web, letting customers view your products and search your local inventory on your Place Page before visiting your store.

WRead More...

Body Language and Persuasion: A Scientific Approach

Laura Bastion — Fri, 08 Apr 2011 19:09:51 +0100

By Noah Goldstein, Ph.D.

Everywhere you look—cable news shows, men’s and women’s magazines, bookstores, and even bestseller lists—there are people from all walks of life, claiming to be experts in body language. Many of these individuals insist that they are one of the enlightened few to have a deep understanding of the secrets of how to influence others with nonverbal communication.

Although there are numerous exceptions, the truth is that much of the analysis andRead More...

Notice to Google advertisers:

Laura Bastion — Wed, 06 Apr 2011 21:27:52 +0100

As of 2/1/11 Google requires that you receive, from the consultant or agency that manages your Google Adwords campaigns, a report that includes "... data on AdWords costs, clicks, and impressions ....* ".

If you have not yet received an explanation of what reports you should be getting, on a regular basis, simply contact us and we will answer all of your questions.

Sincerely,

Alex Weiss

* "Google third parties who provide any level of cost aRead More...

5 Ways to Prepare & Be an E-Learning Winner

Laura Bastion — Wed, 30 Mar 2011 03:38:36 +0100

Even though this article is not about online line advertising nor about selling, the 5 "Steps to Being a Winnner" presented resonated with me as an approach to growing a business. AW

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The Rapid E-Learning Blog - forget the cowbell. WinnRead More...
</article>
<article>
<h1>Your price is too high</h1>
<p>Laura Bastion — Wed, 30 Mar 2011 03:32:24 +0100</p>
We've all heard it,

Here are two main reasons why prospective buyers don't get it down the street for a cheaper price.

Reason #1: They CAN'T get it. Three possible reasons why are:

The prospect misrepresents your competitor's pricing. In other words, they tell you that your competitor's price is cheaper when it really isn't.

The 'same stuff' isn't available. It may bRead More...

Observations on How Ad Position Impacts CTR, Conversion Rate and CPA

Laura Bastion — Wed, 30 Mar 2011 03:22:05 +0100

What's Your Favorite Position?

About 20 years before the birth of the Internet, Avis Rental Car had a popular slogan: "We're number two. We try harder". Fast-forwarding to today, some might say that in pay per click marketing, when your ad is not in the top positions of the paid search engines, you really do have to try harder to attract that qualified visitor and make the sale.

In fact, we can see by some of the lofty bid prices on popular keywords that many marketers are willing toRead More...

AdzZoo Launches in Canada

Laura Bastion — Wed, 23 Mar 2011 21:17:22 +0100

Here Comes Canada!
We are in the process of finalizing all details to officially launch Canada business! We will be open in the provinces of British Columbia and Ontario this Wednesday at midnight EDT!!!

We pushed back the launch from last week for additional testing and we are now ready to go. The new order forms are already finalized and the new CD signups are about ready to launch. Let's get ready to expand your AdzZoo business to Canada!

Go AdzZoo!

(Read More...

5 Closing Questions You Must Be Asking

Laura Bastion — Tue, 22 Mar 2011 21:57:26 +0100

5 Closing Questions You Must Be AskingTaken from my new book, "The Ultimate Book of Phone Scripts"
I get a lot of ezine topic requests each week, and the majority of them are requests for different questioning techniques to use during the qualification stage. I'm glad to see these requests because it means people understand the importance of identifying and then spending time with buyers.

I've written many articles over the years that address these kinds of questions, and if you'vRead More...

When SEO pros advise PPC

Alex Weiss , Webmaster — Thu, 17 Mar 2011 22:22:23 +0100

Top 4 Reasons to Abandon SEO

BY DAVID VOGELPOHL

As an online marketing consultant I’m always preaching the value of SEO, but every now and then a website owner crosses my desk where I advise them to abandon their SEO efforts (cue the boos and hisses). I’ve compiled a list of the reasons I feel justify abandoning your SEO efforts and I hope it leaves you thinking about the value of all of your marketing campaigns and how they fit into your overall strategy.

SMS Spam Case

Alex Weiss , Webmaster — Sun, 13 Mar 2011 10:53:54 +0100

FTC Files First Large-Scale SMS Spam Case

Posted: 11 Mar 2011 01:32 PM PST

In the first large-scale filing of its kind, the FTC is suing an alleged spammer accused of sending millions of SMS messages to non-subscribed users.

The lawsuit, filed late last month in U.S. District Court for the Central District of California, alleges that the spammer, Phillip Flora, sent millions of unsolicited text messages to consumers advertising loan modification and debt-relief programs. In oRead More...

Study and results of using texting

Alex Weiss , Webmaster — Fri, 11 Mar 2011 23:26:46 +0100

SMS case study - Viquest Wellness Center

By Giselle Tsirulnik

March 11, 2011

Viquest Wellness Center

Name and city and state of marketer
ViQuest Wellness Center

Name and city and state of agency or marketing services firm
SuddenLink Media, Greenville, NC, and Ping Mobile, Englewood Cliffs, NJ

Duration
01/01/2011 – 02/27/2011

Common short code and keywords used
74642 / VIQUEST

Objective
To increase gym membershiRead More...

AdzZoo is now a BBB member

Alex Weiss , Webmaster — Sat, 05 Mar 2011 04:48:11 +0100

http://www.bbb.org/atlanta/business-reviews/internet-services-advertising/adzzoo-in-mcdonough-ga-27289982#bbblogo

Visual comparison of Google vs Micorsoft

Alex Weiss , Webmaster — Sat, 05 Mar 2011 04:25:34 +0100

GOOGLE VS. BING: WHO WILL DOMINATE SEARCH?

Posted by Stan Pugsley

March 2, 2011

Yahoo! has called it quits. Ask.com and AOL are fading into obscurity. And two major players for search engine dominance remain in the United States: Google and Bing. Both are backed by deep financial reserves and a strategic imperative to win. We have lined up the strengths and Read More...

Google versus the 'Blip'

Alex Weiss , Webmaster — Thu, 03 Mar 2011 00:10:27 +0100

Bing Bigger Than Yahoo Globally;
Still a Blip vs. Google

Bing overtook Yahoo globally for the first time in January, and further expanded its lead in February, StatCounter announced today.

While Bing hit 4.37 percent and Yahoo dropped to 3.93 percent, Google still dominates worldwide with 89.94 percent of the search engine market share, the web analytics company reported. Google dipped below 90 percent globally for the first time since August 2009.

In the U.S., Yahoo is clinRead More...

What do your customers think?

Alex Weiss , Webmaster — Wed, 02 Mar 2011 09:40:38 +0100

How To Team Up With Your Customers

By Brian Tracy

What is the purpose of a business?

Every time I ask this question during a business seminar, the immediate answer that I get back is, “To make a profit.”

But this answer is wrong.

The purpose of a business is to create and keep a customer. If a business successfully creates and keeps customers in a cost-effective way, it will make a profit while continuing to survive and thrive. If, for any reason,Read More...

Cool tool from the past

Alex Weiss , Webmaster — Wed, 02 Mar 2011 08:28:39 +0100

You will never again be at a loss for words to use when searching for words to describe your client's business. - AW

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http://www.youtube.com/watch?v=_Ah7ZWYjxdM&feature=player_embedded#at=29

Online Display Ad Market Reaching $100 Billion Over Next Few Years

Alex Weiss , Webmaster — Tue, 01 Mar 2011 08:35:27 +0100

SAN FRANCISCO -(Dow Jones)- The online display advertising market could top $ 100 billion over the next several years and represents "a pretty enormous opportunity" for Internet search giant Google Inc. (GOOG), a company executive said Monday.

Neal Mohan, Google's vice president for product management, said the company has some 1,000 engineers around the world working to eliminate complexity and challenges from the Internet display advertising market, an effort that will prompt moreRead More...

Another Google algorithm change

Alex Weiss , Webmaster — Sat, 26 Feb 2011 02:24:41 +0100

Finding more high-quality sites in search

2/24/2011

Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time.

Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our Read More...

How important are consumer reviews?

Alex Weiss , Webmaster — Sat, 26 Feb 2011 02:14:37 +0100

Ratings & Reviews: 5 Strategies for Local Businesses

Jon Schepke

One of the most cost-effective strategies for instilling consumer confidence in your local business is encouraging online reviews and ratings.

For example, 55 percent of U.S. consumers trust a local business more after reading positive online reviews and 67 percent of respondents say they trust online reviews as much as word-of-mouth recommendations, according to a recent survey by BrightLocal.com.