Paginar News - English Edition

Paginar.net certifies in Microsoft Web Development

noreply@blogger.com (Luciano Schlaen) — Tue, 17 Jan 2012 13:02:00 +0000

Paginar.net gets Web Development competition as Microsoft Partner.

Demonstrating experience and technical ability after of 15 years of developing customized solutions based on Microsoft web technologies, Paginar.net BUSINESS, specialized area in corporate solutions, has achieved the Silver Web Development competition certification.

This certification is in addition to the Microsoft Partner Portals & Collaboration category that the company already has. Paginar.net is willing to perform in other categories of specialization as Microsoft Certified Partner to complete it offer based on Microsoft solutions.

In the words of Matías Carena, CEO of Paginar.net, "Our commitment to quality is strategic. We do everything we can to offer guarantees to our clients. We will continue working to improve our services and products quality in collaboration with Microsoft".

The post PC era

noreply@blogger.com (Luciano Schlaen) — Wed, 04 Jan 2012 15:37:00 +0000

The days of the PC are numbered.
We are experiencing the beginning of a new era. One dominated by mobile devices.
Welcome to the post-PC era.

By Sebastián Tedesco, Director of Business Development of Paginar.net

In the coming years we will experience a deepening in convergence of devices. In this convergence process many devices will disappear and new ones that today we can't imagine will appear. If, for example, we take as valid the studies anticipating that by 2014 78% of Internet access will be through mobile devices, we can say that this growth is actually the cancer of the traditional devices.

In the same way that today much of the desktop computers have been replaced by notebooks, notebooks and netbooks will be replaced by tablets, that will be more powerful and more integrated with other devices such as monitors, keyboards and printers. Maybe in three years we'll see the disappearance of netbooks, declining of notebooks, and in six years, notebooks and desktop will be endangered species in the PC world.

In this way it is also likely to see the demise of media players and digital cameras (except professionals), all this being replaced by the "smartphones". We will also witness the emergence of new devices such as media centers and some forms of integration of Internet access in other products such as appliances or vehicles. Today we can see how this trend is appearing in TVs and high-end cars, for example. Some call this "The Internet of things", where objects will be smarter and inter-connected.

Anyway, today we can see that in many homes the place once occupied by the old desktop PC is now a dead and abandoned area. We are clearly at the beginning of the "post PC" era.

Making IT real

noreply@blogger.com (Luciano Schlaen) — Thu, 22 Dec 2011 21:07:00 +0000

In Paginar.net we make ideas come true. We know is not easy. But the challenge is motivating. So in 2012 we wish you can make all yours projects real.

Happy holidays.

Design for sale on Internet

noreply@blogger.com (Luciano Schlaen) — Wed, 07 Dec 2011 14:09:00 +0000

Tienda POD is a new initiative that adds value to Argentine design through e-commerce.

The new e-commerce platform for Tienda POD has been designed and developed by Paginar.net WEB, specialized team for Internet projects such as online shops, collaborative platforms or content portals.

Tienda POD is an on-line sales channel that specializes in Argentinian design objects. "We believe the industry is booming, there are a sufficient amount and quality products from these new tools can be promoted and distributed throughout the world." Said Cynthia Lofer, the on-line store manager.

The e-commerce website is intended as a promotional platform for designers and sales. The technology solution developed by Paginar.net WEB combines image and technology to provide a simple and reliable system that reflects the values of the designers and their products.

Visit website > www.tiendapod.com

Interview with Sebastián Tedesco, Director of Business Development at Paginar.net

noreply@blogger.com (Luciano Schlaen) — Wed, 23 Nov 2011 20:31:00 +0000

Mobility and the future of Internet. Sebastián Tedesco talks about the mobile revolution.

Sebastián Tedesco
Director of Business Development

Sebastián Tedesco is one of the founders of Paginar.net. Studied Industrial Design at Universidad de Buenos Aires (UBA) and won several international awards - Sony Design Vision 91, Design Preis Schweiz, LG Design Award - for developing pioneering concepts in the field of virtual reality, reality and communication devices lively. Previously he worked as Creative Director Paginar.net. Among other hobbies (playing chess, studying philosophy and mythology, to ski, see good movies) he especially enjoys painting. His works can be viewed at http://sebastiantedesco.blogspot.com.

What is the role of Business Development Department?

The role of Business Development as is stated in Paginar.net has two main areas of action, on one hand the definition and development of procedures and management tools used by Sales team in the three markets where we are present (LATAM, Europe and USA), and secondly investigates and detects trends of new business lines that might be interesting to the company.

In addition to these issues also intervenes in the definition of strategies related to the identity of Paginar.net. Not merely from place of the image but from conceptual identity.

What is the next strategic project?

We are currently facing two projects that are important to the management area and strategic for the company, one for each of these two areas that I defined above. The first one is a Knowledge & Innovation Management project to optimize business process. The second is that we are working on developing a new business unit focused on Internet for mobile devices and platforms.

Why mobile?

Quite obviously, our business is the Internet and we understand (and the market as well) that mobile devices are replacing traditional access devices. Studies of specialized consultancy firms (Ovum and Pyramid) predicts that in 3 years 78% of Internet access will be through mobile devices. For a company like us this is key.

What is Paginar.net experience in mobile development?

We've been working on mobile development for both Web Mobile and WebApp as native iPhone applications. Specially in the U.S. and European markets with clients such as FoxSports, ESPN and MAPFRE, and also internally in experimentally exploring the potential of certain technologies. The plan, now that the market is more sophisticated and start to demand more services of this kind, is to capitalize our experience and expand our range of services with a specialized area. One strategy that is usual in Paginar.net as a method to introduce innovations in services and technologies we adopt.

What can Paginar.net offer to the Internet mobile market?

Two fundamental values.

One is something that is part of Paginar.net and is common to all our business units: our ability to make ours clients projects real and concrete. This may sound like stating the obvious but is something that does not always happen in our industry. We are strongly committed. We never let our clients alone. In a new field such as mobile devices, where there is still a lot of experience to make and way to go, we believe that this is a key value. This is maybe the main reason of Paginar.net growth for the last 18 years.

The other is the technological and circumstantial factors. Until now the main obstacle for mobile technology development is the wide variety of operating systems, platforms, formats, devices, methods of distribution, access to applications and environments. Although the mobile market is growing, the reality is that technologically is very fragmented. This is a major obstacle to both customers and service providers on these platforms. And in this sense Paginar.net can provide technology knowledge and the expertise to execute large projects with hybrid approaches. Something that for specialized suppliers in specific technologies or platforms would be impossible to deal with.

I think this ability to deal with cross-cutting projects along with our extensive experience is a huge competitive advantage.

How will the mobile world evolve? How will impact Internet?

We talked a little about the phenomenon in quantitative terms before and it's clear to where it goes. But I think the most interesting is to analyze this from the qualitative point of view if you want to see how it will evolve and impact our daily lives and business opportunities. And yet what happens when quality meets the quantitative.

You have to understand that the phenomenon is not just mobile connectivity to the network and applications on mobile devices. Mobility adds news possibilities and potentialities that are related to two main factors that do not exist in traditional devices: geolocation and the new hardware (cameras, GPS, accelerometers, altimeters, multitouch screens). In addition, while mobile devices evolves, there are a range of technologies and trends that are reaching the "tipping point" such as cloud computing, streaming technologies, natural language recognition, etc. All this is coming together and bringing great changes and opportunities.

In the next two or three years we will experience a revolutionary turn in our Internet experience thanks to these new factors that enable to implement ideas and concepts that previously seemed unthinkable.

Gonzalo Lira, new Project Leader at Paginar.net BUSINESS

noreply@blogger.com (Luciano Schlaen) — Mon, 14 Nov 2011 12:09:00 +0000

Paginar.net BUSINESS team continues to grow with the addition of Gonzalo Lira as Project Leader.

Gonzalo Lira
Project Leader

Advanced student on Organizations System Information at the University of Buenos Aires (UBA), he began his career in 1998 as a Programmer, continued as Analyst and lately worked as Project Leader in companies such as Atos Origin or TCS.

Gonzalo will work at the Buenos Aires Paginar.net's offices. He will be managing different projects and he'll be responsible of a team of analysts, programmers and web designers.

With this new Project Leader Paginar.net BUSINESS adds a key role to a specialized team in corporate solutions based on Microsoft technologies.

Paginar.net certified in Sharepoint 2010

noreply@blogger.com (Luciano Schlaen) — Wed, 02 Nov 2011 16:07:00 +0000

Paginar.net get certified in the Microsoft Partner Portals & Collaboration category.

Thanks to the efforts, ability and experience gained during the years 2010 and 2011 by the staff of Paginar.net BUSINESS, specialized unit in corporate solutions, Paginar.net achieved this new Microsoft Partner certification in Portals & Collaboration category. "It's a great achievement as it confirms our ability to provide solutions based on SharePoint 2010 to our customers," said Bruno Gazzera, Manager of Paginar.net BUSINESS.

This new certification is in addition to the Microsoft Partner certification in Web Development category that Paginar.net holds since 2010. Paginar.net's plan is to add other categories to complete it offer based on Microsoft solutions. In the words of Matias Carena, CEO of Paginar.net, "These certifications are a key factor to provide our services to our customers and to deepen our relationship and commitment to Microsoft."

Strategic Alliance XN Networks & Paginar.net

noreply@blogger.com (Luciano Schlaen) — Thu, 27 Oct 2011 11:34:00 +0000

The two companies have signed an commercial agreement to add his skills and experience in the market for new technologies.

The agreement between XN Networks and Paginar.net shapes a de facto alliance with several projects done together. "With this new step forward we enhance our relationship offering integrated solutions to our customers," said Ariel Scaliter, Director of XN Networks.

From now on, both companies can add new services into their global offer. XN Networks specializes in communications solutions and Paginar.net has over 17 years of experience on web design and development. According to Matías Carena, Director of Paginar.net, that the two companies "can increase business opportunities, supporting each other with complementary solutions."

The strategic alliance has global reach, taking advantage of the presence of both companies in Latin American, Europe and North America.

Interview with Giselle Viccini, CFO at Paginar.net

noreply@blogger.com (Luciano Schlaen) — Fri, 14 Oct 2011 17:54:00 +0000

Continuing the series of interviews with team of Paginar.net Giselle Viccini, Chief Financial Officer, emphasizes the importance of the organization as a basis for running a business.

Giselle Viccini
Chief Financial Officer

Born in Buenos Aires, she holds a Degree on Management (University of Buenos Aires).
With 14 years experience in the administrative field, she works at Paginar.net since 2006.
In her free time she likes to go out with friends or family, enjoy the city, and specially traveling, meeting new places or return to those she loves.

What do the CFO does?

To organize and control the administrative and financial processes. Also to manage its people to achieving the goals set by the CEO.

Likes and dislikes of your job?

In my work I like everything. It gives me a lot of satisfaction to solve complex problems, to meet own or CEO's goals. I love challenges and decision-making process. The worst... mmmm... don't like when things don't go as planned, especially if you did everything possible to do so.

How is the market for new technology?

From the Administration perspective the new technologies market is going very well. There is much support from governmental entities for software companies, non-repayable grants and loans at subsidized rates to help improve administrative processes, and achieve quality certification or modify / improve decision-making processes.

What has been the biggest challenge in Paginar.net so far? What's next?

The biggest challenge I experienced when I started working in Paginar.net in 2006. Matías Carena, the CEO, challenged me to carry out a thorough organizational re-structuring. So I had to reorganize and design the processes of the company from scratch! At that time the company had no information to make decisions and organizational structure was not working quite right. Over time, step by step, we put everything in order. It was a total change. Matías is very open minded to new ideas and changes. That was key for a successful organizational change that began in Paginar.net in 2007. Today my challenge is to end the implementation of a comprehensive administrative system, that a few years ago seemed utopia and is becoming a reality.

How would you define a successful business?

A company must be well organized to function. This does not guarantee success. But without organization success is not possible. It is a condition. A company must have the ability to detect where money goes, what is the financial situation, to anticipate problems, be able to respond. In one word: have a vision of the situation at all times.

The activity fever

noreply@blogger.com (Luciano Schlaen) — Tue, 04 Oct 2011 16:59:00 +0000

Every day 140,000,000 messages are tweeted, 800,000,000 people connects to Facebook to share content and generate tons of comments on millions of sites on the Internet. How much of this is really useful, interesting or relevant? How can we handle this volume of information?

By Schlaen Luciano, Director General for Europe of Paginar.net

Article published in Media-tics.com > View

I connect to Twitter and see 14 tweets from the same user: 1 minute ago, 1 minute ago, 1 minute ago, 2 minutes ago, 2 minutes ago, 3 minutes ago and so on. Looking at the posts, some are created by the user and other are retweets. All of them have links. And then I wonder if this user has read what recommends to their followers or just has the need to send three messages per minute at all times all day. It's the activity fever.

On the Facebook corporate webpage activity is in second place, just below the number of users, with the following figures: 900 million items of content created by the users, each of them follows an average of 80 pages, makes 2 billion comments and publishes 250 million posts. Per day.

The activity is to become a good in itself. The criterion is to keep moving. Comes in second to what is published. You have to be first in the timeline. A quick look at the messages posted on Twitter, Fabecook or even LinkedIn and you'll see someone celebrating a delicious meal, one that has labeled a bad photo and a third that has updated his profile :-(

Everyone wants to jump on the bandwagon of the activity to compete for the attention of users. The activity has a positive value in itself. And activity criteria goes against the quality of the content being generated.

However, we are reaching a point of maturity and we are becoming more demanding with our contacts. We want to avoid contamination with irrelevant messages. Social networking and web 2.0 tools can become really useful. A source of valuable information. The key is to select well to our sources. That is, the friends with whom we connect. If your business is full of interesting content to us, then we will be well informed, entertained and updated. Satisfied.

We need to constantly refine the list of contacts to get only what we really want. And so it gets interesting.

Try it.

New Facebook app for Standard Bank

noreply@blogger.com (Luciano Schlaen) — Thu, 29 Sep 2011 17:16:00 +0000

Standard Bank launched a new campaign on Facebook. This time with The Pumas, Argentina's National Rugby Team for the New Zealand 2011 World Cup.

The action will be based on social networks and the draws will take place on Facebook, through the application developed by Paginar.net WEB, Paginar.net's specialized team in Internet solutions.

With this new campaign on Facebook the bank renews its confidence on on-line social marketing actions, following the success of the previous campaign with the Argentinian Football Soccer National Team with more than 20,000 fans in just twenty days.

View Facebook app > Vamos los Pumas!

Levi's & Glamour Party promotional microsite

noreply@blogger.com (Luciano Schlaen) — Thu, 08 Sep 2011 16:33:00 +0000

Conde Nast Digital team, publisher of Glamour magazine, in collaboration with Paginar.net WEB have been responsible for developing and launching the promotional microsite Glamour Party & Levi's ® Curve ID, as part of the brand strategy in the online environment.

Among it last actions, Levi's has developed an action embodied in the experiential marketing to promote the Party Glamour & Levi's ® Curve ID, in order to promote its latest product in Spain, the Levi's Curve ID.

The jeans brand organized a "shopping night" offering a party in collaboration with the fashion and beauty magazine Glamour in Santander, Tenerife, Zaragoza, Barcelona, Madrid and Valencia. In addition to music and drink, attendees enjoyed a free makeover courtesy of Sephora and a 25% discount when buying jeans from Levi's Curve ID. Each guest could also take pictures to become the "cover girl".

The microsite, specially developed for this action, hosted the photo galleries of the Glamour & Levi's ® Curve ID event in each of the cities with pictures of the girls on the Glamour Magazine cover. The guests could also share their photos on social networks like Facebook, Twitter or Myspace.

"The experiential marketing actions such as events, road shows, street marketing and activities at point of sale, together with interactive advertising, telemarketing, CRM activities, etc .- gets greater efficiency when it comes to form emotional bonds with the consumer, compared to the traditional ways" says the Director for Europe of Paginar.net, Luciano Schlaen.

Paginar.net collaborates with Dalai Lama

noreply@blogger.com (Luciano Schlaen) — Mon, 15 Aug 2011 13:01:00 +0000

Paginar.net helps with the Fourth visit of His Holiness the Dalai Lama to Argentina.

The Dalai Lama will visit Argentina for the fourth time to host two conferences at Buenos Aires on September 14th.

Paginar.net has worked with the organization responsible of the event on the design and development of the official website of the Dalai Lama's IV Visit to Argentina "Finding Happiness".

During his visit the Dalai Lama will be honored as Distinguished Guest of the Nation and the Mayor of the City of Buenos Aires you will offer the Medal of Honor.

View website > www.dalailamaargentina.com

Interview with Caterina Mirkin, Project Leader at Paginar.net WEB

noreply@blogger.com (Luciano Schlaen) — Thu, 04 Aug 2011 15:53:00 +0000

Caterina Mirkin talks about the project management daily life, where communication plays a key role. A lot more in this new interview that is part of the series of interviews with Paginar.net's team.

Caterina Mirkin
Project Leader

Born in San Miguel de Tucuman, Argentina. Caterina studied graphic design at the Universidad Nacional de Buenos Aires.
Since 2007 she has been working at Paginar.net's Buenos Aires offices. First as Web designer and now as Project Leader.
Her spare time is devoted to ceramics and she's a passionate tango dancer.

How would you define the role of a Project Leader? Why is it important?

I think a Project Leader has comprehensive overview, plans and responds to customer needs to undertake a project to ensures customer satisfaction.

Something very important is communication and coordination, nearly 90% of our day goes by communicating with our teams and with our clients. Other important aspects are negotiation, analytical approach. Some Project Leaders will have more expertise in some specific areas like design or programming. But at the end it comes down to meet expectations in time, cost and quality.

At Paginar.net this means to carry out development of websites, Intranets or custom developments with the necessary technology, design, commitment and quality.

What, in general, are the needs of customers? And what do you have to do to make them happy?

With the customer you must have good communication. Listening, being attentive and anticipate their needs. You have to internalize and think a little bit as the customer. Ask what things would improve the product communication, communication with users, the visibility of their business.

There is no rule for all projects or for all customers. But good communication is basic to undertand what those needs are. Above all, the customer trusts us to carry out a task or project. So is up to us to gain his confidence through commitment and quality.

The keys are, then, communication, credibility and resolution in proper time and quality.

The best and worst about your job?

The best thing about my job as Project Leader is to see a project that goes well, when the client is happy and the team is proud. The satisfaction that comes out from the recognition of the customer or the company for the effort made is priceless.

The worst is when one fails to meet expectations. In these cases you have to learn from mistakes for the next time to be alert and prevented.

What should you consider for a technological project to go well?

Tips to consider in any project:
- Good organization: a project plan.
- Good choice of tool you use to develop the project: pros and cons of various options for further analysis.
- Confirmation of the team: the choice of successful resources to meet the needs that arise.
- Good analysis of usability: it must take into account the role of users.
- Adequate quality control: the control and testing should be performed on both the frontend and the backend.

Which projects would you show to your friends?

I would show some design projects for the Spanish insurance company Mapfre, such as the Mapfre Foundation Press Room (http://www.salaprensa.mapfre.com/listado-notas-prensa), or Motor Channel (http://www.motor.mapfre.com/coches) and recently presentations made with Prezi.

Spain still has no strategy for Internet

noreply@blogger.com (Luciano Schlaen) — Wed, 27 Jul 2011 11:31:00 +0000

Spanish is the third largest language on the Internet. The rise of new technologies in the world in general and in Latin America in particular, had created a unique opportunity for Spain to lead a 150 million online community. This is the first of a series of articles about the need for a Spanish Strategy for Internet.

By Luciano Schlaen, Director for Europe of Paginar.net.

Article published in Media-tics.com > View

In March 2010 I published an article in Ejecutivos Magazine which posed the opportunity it represents for Spain this privileged position that is a legacy of its colonial history. This advantageous situation could the starting point for implementing a strategic plan that could have enormous benefits for Spain.

In this first of the series of articles about the need for a Spanish Strategy for Internet, I will briefly review the arguments supporting this idea and the main advantages for Spain. The following articles will be dedicated to develop each of these opportunities with the intention that it may be the program on which to base a Global Strategy for Spain on the Internet.

Language is the main communication tool

Currently, Spanish is the second language on the planet. There are over 500,000,000 people who are native speakers, of which 153,000,000 are already connected to the Internet. This makes the Spanish the third most used language on Internet, after English and Mandarin Chinese.

As I mentioned above, this position of Spanish at the TOP 3 is a heritage of the Conquest of America over 500 years ago. Spain is not doing anything about it. Imagine what would the French or the Germans do...

It is true that the Spain developed very valuable initiatives in both the language and the information technology fields. The Cervantes Institute, which works constantly to strengthen the Spanish around the world, and Red.es, which does an excellent job to develop the Information Society in Spain. But there is no overall strategy for Spain on the Internet. Cervantes and Red.es should be joined to implement policies with two clear goals:

1) to consolidate and extend the advantage of having one of the most widespread languages on the Internet; and
2) take advantage of this benefit.

Spain needs to develop a coherent and long-term strategy to gain influence at the online world. An influence that Spain does not have today, but may have.

Increase the base and create the offer

A Global Strategy for Spain on the Internet should have two basic areas:

1) Facilitate access to the Internet in Latin America.
2) In conjunction with a policy to grow the Hispanic community on the Internet should be another, complementary, aimed to produce and distribute content according to Spanish interests.

Of the 500 million Spanish spoken, only 153 are connected to the Internet. So a first step to ensure the dominance of Spanish on the Web could help increase the number of Spanish-speaking Internet users. The goal, then, are the 347 million still lack access to the Internet.

This would increase the target audience and create the proper channels of communication and interaction with this huge mass of users to offer content, services and products.

The privileged position of Spain

There are three reasons to place Spain in a position to do this:

1) Spain is the first economic power of Hispanic world. By far. No other Hispanic country can aspire to do this.
2) It is the connection point between Europe and the Hispanic world par excellence.
3) It is the natural reference to the Latin American world, by cultural identity and history, despite having lost weight before the United States, and now China, in the region.

With such strategy Spain would achieve a unique and privileged position in the world. Would be "dominating" public space "in Spanish," guided by long-range goals: to connect the world with Spain and Spain to the world, building links with Spain based on commitment and trust through knowledge and also to position Spain as cultural, educational, scientific and economic reference.

10 key advantages for Spain

What advantages would bring to Spain? I think there are 10 key points that can serve as the programmatic basis for a future strategic plan.

1) Distribution of large-scale cultural products.
2) Promotion of Spain at all levels (tourism, education, research, entertainment, etc.).
3) Attracting investment.
4) Improve the perception of Spanish companies and products in Latin America, potential market of the entire Spanish economy.
5) Influence on the political and economic vision of reality.
6) Creating direct channels with potential investors and capital markets.
7) Creating an online community with Latin American countries to establish common interests in the world.
8) Construction of agenda on issues of strategic importance to Spain in the region and the world.
9) Promote the Spanish telecommunications industry.
10) Promote a Hispanic lifestyle in the world.

The list is huge and probably could not be exhaustive in a first approach to the subject. But it is clear that to carry out only one of these ten objectives the strategy would be already successful.

A unique opportunity

Given that this is fertile ground where the only really important actors are private companies and, generally from United States such as Google or Facebook, it seems that Spain has a free space that can be occupied.

Clearly we are facing an incredible opportunity. Something that very few countries can dream about. The first would be to call attention to this great opportunity to put it on the public agenda. And, from there, generate a discussion that will define the priorities for Spain. What would lead directly to establishing a clear and simple a Global Strategy for Spain on the Internet, with precise objectives.

Spain can occupy a privileged place in the international arena and Internet is the natural environment to make it happen.

Best Hospitals and Foundations Web Prize

noreply@blogger.com (Luciano Schlaen) — Wed, 20 Jul 2011 09:59:00 +0000

The www.fundacionidis.com site is recognized by the Favorites of the Web Awards.

The website of the Institute for Development and Integration of Health (IDIS, it acronym in Spanish) www.fundacionidis.com has been awarded "Best Hospitals and Foundations web" in the category "Doctors" at the fourth edition of the Favorites of the Web Awards.

The project has been conducted jointly by Paginar.net and Aderal. Paginar.net WEB, specialized area of Paginar.net on Internet projects, was in charge of the website development based Wordpress, a popular open source content management system. The image of the site has been designed by Aderal, a company specialized on branding and communication.

As this is an ambitious long-term project, the implementation of the portal has been divided into two main stages. At this first phase fundamental tasks, such as digital image design, original content creation and the implementation of the web itself has been addressed. The second phase will involve the development of important communication tools such as a video-conferencing, e-learning applications or the integration with social networks to give even more diffusion to the Foundation's activities and facilitate interaction with users.

The award was collected by Fernando Mugarza, director of corporate development of IDIS, at Unidad Editorial headquarters in Madrid, in an event attended by leading representatives of the health sector in Spain.

The award recognizes the Institute's website for its innovation and its usefulness in the health field.

Paginar.net and Aderal will develop the new online strategy for HM Hospitales

noreply@blogger.com (Luciano Schlaen) — Thu, 14 Jul 2011 16:33:00 +0000

The strategy includes the digital renovation of HM Hospitales as a whole to take the right place in the online world.

HM Hospitales, at the vanguard of the health sector in Spain, has launched a new online strategy to be update to the growth of digital environments and combine the traditional health sector with new technologies to better serve their patients.

HM Hospitales has entrusted the design and implementation of its new digital strategy to Paginar.net - specialized in new technologies - and Aderal - a branding company - who will take care of the project together to provide HM Hospitales an integrated both design and technology solution.

Paginar.net will be responsible for the implementation of technological solutions like web portals, mobile applications or integration tools with social networks and other platforms. For its part, Aderal will be responsible to evolve the company's corporate image to those new digital environments, providing coherence to a new strategy that will have multiple formats and media.

The project extends to HM Hospitales Holding companies - hospitals, foundation, education and research area - giving presence to HM components in a comprehensive and coherent digital world, making them more accessible and closer to users.

Interview with Claudio Gonzalez, .NET Architect al Paginar.net BUSINESS

noreply@blogger.com (Luciano Schlaen) — Wed, 13 Jul 2011 17:21:00 +0000

This is the second of a series of interviews with the people of Paginar.net's team. This time Claudio Gonzalez offers tips to lead a technological project. Set clear goals, add value with a global vision and teamwork as key factors of success.

Claudio González
Architect .NET

Born in San Miguel de Tucuman, Argentina,
studied Information Systems Engineering
at the Universidad Tecnológica Nacional (UTN)
of Tucumán.
Since 2007 he works at the
Paginar.net BUSINESS office in Tucumán
as .NET Architect.

What does an .NET Architect do?

In a general sense, an architect tries to understand and design a solution with a high level view - offering the "big picture" - of the project. For this task has in mind the most important requirements of a project that may affect the maintainability, flexibility and scalability of the solution but without considering the underlying technology that can be implemented. From a more concrete perspective, linked to a specific platform such as. NET, involves gradually learn it best practices and benefits of working within it.

Why is this function so important?

Is important because it gives a holistic and integrated view of a software solution detached from the details of the implementation. Pondering how to implement not only functional attributes but also non-functional attributes to the project and what to do to achieve them. In one sentence you can say it provides a more synthetic view.

What are the advantages Microsoft's . NET technology ?

The main advantages of the .NET technology is, on one hand, extremely useful and rapid application development tools and, on the other hand, the possibility of taking advantages of best practices and innovative ideas used in the software industry, since. NET was designed to bring flexibility, connectivity services and on a wide range of languages on which to develop.

What advice or tips would you give to a client for your project?

A tip for client would be something like this: "Given a need within your business is important to us that we have clear two things: What do you want exactly? What do you needs it for?". Then, with mutual feedback on these two things, we could move forward together to get the best solution.

A project that you are particularly proud of?

It is difficult to choose one in particular. Teamwork is important to us and the contribution of each member is vital for its expertise and creativity. So then I could not choose one in particular because in all the projects we are all providing the best.

Facebook app for Standard Bank

noreply@blogger.com (Luciano Schlaen) — Thu, 07 Jul 2011 16:56:00 +0000

Standard Bank has launched a campaign on Facebook with the Argentinian National Soccer Team.

Paginar.net WEB, specialized team on Internet solutions, developed the Facebook application to participate in a contest to win an iPhone 2, t-shirts and official merchandise of the Argentinian National Soccer Team.

The action will be based on the social network. The contest will take place on Facebook, through the application developed by Paginar.net that is already on the Standard Bank's Facebook page. And the Bank also launched an advertising campaign with Facebook Social Adds to communicate action.

This campaign is part of the continued support of the Standard Bank to the Argentinian National Soccer Team, as an official sponsor.

See the Facebook app > Win an iPhone 2

Paginar.net at the University-Industry Meeting II

noreply@blogger.com (Luciano Schlaen) — Wed, 06 Jul 2011 09:45:00 +0000

This is the second edition of the event that encourages the recruitment of students and promote companies among future professionals.

The University-Industry Meeting, organized by the Universidad del Norte Santo Tomás de Aquino (UNSTA), is aimed at mutual understanding and interaction between the business community and students.

At the meeting, Maximiliano Gonzalez and Claudio Angulo gave a lecture in which they presented Paginar.net to the students. The talk summarized a 17-year history, the atmosphere at the company, it's team work approach, career plans designed to enhance individual talents and the possibility to combine work and studies that offers Paginar.net.

Paginar.net was also present at the event with a stand in which Marcos Gomez and Carolina Hamada gave information about the company and talked with students about real job opportunities related to web technologies like SharePoint, Drupal or Wordpress.

The University-Industry Meeting II was held on Wednesday June 15th, 2011 and took place at the headquarters of UNSTA in San Miguel de Tucumán, Argentina.

The future of internet

noreply@blogger.com (Luciano Schlaen) — Fri, 01 Jul 2011 13:34:00 +0000

In December 1990 the world wide web was launched for the first time. It consisted of a website and a browser running on the same computer. "This simple configuration demonstrated a profound concept: that anyone could share information with anyone, anywhere in the world. In this spirit the Web spread rapidly." These are words of Sir Timothy John Berners-Lee, considered the father of the Web.

By Luciano Schlaen, Director for Europe of Paginar.net.

Article published in the newspaper Cinco Días, edition of June 28th, 2011 > View

The Web gave face to the Internet and in these 20 years has revolutionized our ways of communication, information and consumption. During this time, the Web has reigned on the Internet so much that has been virtually the same thing. However, more and more ways to use Internet sites that are not. Soon we will stop using Web and Internet as synonyms.

Today we are entering a new era of Internet not likely to be dominated by the Web. The limits of Internet are constantly expanding into new areas. Today we use Internet even though we don't know that we are using it. Television and mobile are the protagonists of this new revolution: the expansion of the Internet beyond the Web.

Mobile applications, IP telephony or cable television are examples of formats that are commonly used and are not web. They are already part of the Internet. And in the coming years, increasingly, we'll be connected to the Internet through different formats, devices or interfaces that will make Internet ubiquitous in our lives. Even if we are not aware of it.

Many envision a world in which we are surrounded by interconnected objects. It is the Internet of things or objects. "If all the cans, books, shoes or parts of a vehicle are equipped with tiny identification devices, daily life on our planet would suffer a transformation," says in the Wikipedia entry. Where there also numbers: if each of us is surrounded by 500 to 1,000 objects, it will be necessary to identify, connect and control between 50 and 100,000 million objects. Will it be the next revolution?

We do not know what the future of Internet will be. What is about to happen may change and revolutionize everything again. And surely that is what will happen. One thing is certain: the Internet is in its infancy and we, who have already experienced the Web era, are just the witnesses of it childhood.

Eudeba's bet on e-book

noreply@blogger.com (Luciano Schlaen) — Tue, 28 Jun 2011 10:15:00 +0000

EUDEBA, university press of Buenos Aires, "digitizes" to increase distribution and reduce their prices.

Paginar.net WEB, specialized unit on Internet projects of Paginar.net, is responsible for the implementation of the new e-commerce platform of the editorial.

The most important new feature of the website is the publishing and selling of e-books that will reduce publication costs and increase the scope of the distribution of books from the publisher. The new website also includes major improvements in usability and image and is based on the latest e-commerce technologies to ensure the security of transactions.

EUDEBA plans to release all new titles in e-book format. "The goal is to digitize as many books as possible," said Gonzalo Alvarez, chairman of the editorial, who also confirms that "in all cases the discounts will be around 50 and 70%" for e-book version".

Another important issue is the EUDEBA strategic decision to incorporate the use of Creative Commons licenses for some of his publications, besides the use of DRM (Digital Rights Management), which is the standard among most of e-books publishers.

Paginar.net team used open source software to build for the new EUDEBA's e-commerce website. "This approach based on open and standard technologies is a guarantee for the editorial, because it ensures continuity of the project since they are independent in terms of technology," said Flavia Breccia, Manager of Paginar.net WEB. The result is a custom solution designed and created for the publishing house, based on the content management system Drupal and Ubercart, it's e-commerce component.

With this leap into the digital world EUDEBA stands at the avant-garde of the industry and is projected to the international market, now his books can be purchased anywhere in the world.

Visit website > www.eudeba.com.ar

ITIL v3 Certification

noreply@blogger.com (Luciano Schlaen) — Thu, 23 Jun 2011 00:32:00 +0000

With this new certification Paginar.net deepens its continuing effort to improve the quality of their services.

Bruno Gazzera, Manager of Paginar.net BUSINESS has certified ITIL v3 Foundation. ITIL is a methodology specifically designed for service providers of Information Technology. This new certification is in addition to ISO 9001:2008 and the Microsoft Partner Program certifications that Paginar.net already has many years ago.

This milestone is an important step in a long-term corporate plan which Gazzera Bruno is responsible for. "This set of certifications ensures compliance with standards in three dimensions: customer service, project managment and technological development. For us quality is strategic."says the Paginar.net Business Manager, specialized unit for Corporate web solutions.

ITIL (Information Technology Infrastructure Library) offers an extensive and detailed set of management procedures designed to help organizations to achieve quality and efficiency in infrastructure, development and operations of Information Technology.

"With ITIL we add an important element in our value chain, we continue to standardize our development processes and enhance the focus on our customers," concludes Gazzera Bruno.

Conference on Microsoft's Web development tools

noreply@blogger.com (Luciano Schlaen) — Fri, 17 Jun 2011 19:06:00 +0000

Claudio Gonzalez, Paginar.net's .NET Architect, gave a talk on Dynamic Data and MVC 2 4 at the National Technological University of Argentina.

The conference was organized by the Microsoft Users Group (MUG) in Argentina present available tools on the market and its advantages. The event took place on May 19th at the headquarters of the National Technological University in Tucuman, Argentina.

Claudio Gonzalez explained the key features of the latest technologies from Microsoft for Web development to an audience of advanced students of IT Systems, graduates and professionals. What is Dynamic Data, how to create a website "Data-Driven" with Dynamic Data or what are the advantages of MVC were among the topics discussed during the course.

The result of the course could be measured by the high interest and participation from the audience. "People were encouraged to ask questions for more detail on some issues. It always helps to do it dynamic and to deepen into those aspects where there is more interest and doubts," said Claudio Gonzalez at the end of training.

Claudio González holds a degree in Information Technology Systems and currently works as an .NET architect at Paginar.net BUSINESS, Paginar.net's specialized team on corporate web solutions based on Microsoft technologies.

MICROSOFT PARTNER for another year

noreply@blogger.com (FOF) — Wed, 20 Oct 2010 13:43:00 +0000

PAGINAR.NET has worked hard this year to generate excellent solutions on Microsoft platforms. The result, in addition to customer satisfaction, is the recertification for another year as MICROSOFT PARTNER.
The certification shall include the power of Web Dev (ASP.NET) and next year will include competition from Sharepoint.