pamorama

Does Social Media Improve Google Organic Search Ranking?

Pam Dyer — Sat, 12 May 2012 22:55:50 +0000

If you manage a website, you know the importance of search engine rankings. Since more than 90% of all online traffic is driven by search results, search engine optimization can be vital to businesses. If your site appears on the first page of Google results, it can make a huge difference in brand recognition, sales, and [...]

Using Google+ for Business [Infographic]

Pam Dyer — Sat, 28 Apr 2012 22:55:03 +0000

I have to admit that I’ve had misgivings about Google+ since it launched last September. How many other social media initiatives has Google rolled out, only to have them die on the vine because of poor execution, lousy interfaces, and decreasing attention from Google developers? Wave and Buzz come to mind, among others. And it’s yet another silo for social [...]

Top 12 Social Media Insights for Nonprofits in 2012

Pam Dyer — Sun, 15 Apr 2012 23:42:40 +0000

Blackbaud, NTEN, and Common Knowledge have released their fourth annual Nonprofit Social Network Benchmark Report, a yearly analysis of how nonprofits are using social media platforms like Twitter and Facebook. This year’s report highlights 12 key social media insights for nonprofits that are intended to help the sector become more effective at using social media [...]

Inbound Marketing vs. Outbound Marketing [Infographic]

Pam Dyer — Sat, 31 Mar 2012 21:28:21 +0000

The Web has empowered consumers in many ways, giving them new methods for finding, researching, and buying products. Marketing communication as a two-way dialogue emerged in response to these changes in behavior. People no longer rely solely on TV/newspaper/magazine ads, billboards, direct mail, email, banner ads, and other traditional outbound marketing channels to learn about new products. [...]

Using Facebook’s Timeline for Business [Infographic]

Pam Dyer — Tue, 20 Mar 2012 21:58:12 +0000

All Facebook Timelines will convert to the new format on March 30th, so it’s time to take charge of your business page to get the best results. Facebook has many resources to help you, including: The Pages Overview Guide (PDF) The full Pages Product Guide (PDF) The Pages Learning video, a walk-through with Facebook’s product experts Social [...]

The State of Social Media Marketing in 2012 [Study]

Pam Dyer — Sun, 18 Mar 2012 00:33:41 +0000

Marketers continue to question the value they get from Facebook, Twitter, and other social networking sites. Many don’t know any more about how to measure engagement and what benefits it offers brands than when social media marketing first took off a few years ago. Even though current thinking dictates that social media outreach is essential [...]

Social Ads are 55% More Memorable [Study]

Pam Dyer — Tue, 13 Mar 2012 18:35:24 +0000

One of the main pitches social networks make to brands is that placing ads on these platforms gives marketers the ability to leverage the power of users’ networks to share content, creating brand awareness and improving sales. There have been a number of studies on this topic, including one from Nielsen in 2011 which found that [...]

30 Resources and Tips for Using Pinterest to Market Your Business

Pam Dyer — Sat, 18 Feb 2012 17:44:27 +0000

People like to collect things. Sports memorabilia, carnival glass, stuffed animals, you name it. Pinterest, the new social-media darling, took note of this behavior and created an easy-to-use site where people can share their interests in the form of pictures. I just started playing around with the platform, collecting images about social media and marketing [...]

The Social Media Lifecycle [Infographic]

Pam Dyer — Sun, 12 Feb 2012 00:52:02 +0000

The purpose of any piece of data you use in your business is to help you make better decisions. These decisions can be very simple, such as replying to someone’s tweet about your brand or to a comment a customer posts on your Facebook page. Or they can be very complex, such as launching a [...]

Social Media Co-Opts the Super Bowl

Pam Dyer — Sun, 05 Feb 2012 01:13:26 +0000

With more than 100 million tuning in to watch each year, the Super Bowl has long been a mecca for advertisers. Brands have historically unveiled some of the best commercial spots of the year during the game, which they’ve kept under wraps for months. These ads are pricey; not only are production values high (read [...]