Pan E Platform - Pan European E Platform

Burberry’s [IRDX RBUR] revenues passed £1bn for the first time in the first half of its financial year at a time when spending continued to move online. The upmarket fashion company said this week that online “outperformed” across its regions, growing significantly while in-store sales remained soft. It said strategies including digital and a focus [...]

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Pan E Platform - Pan European E Platform

Selon un rapport publié cette semaine par Adobe, en Europe, 12,4% des achats de Noël en ligne seront réalisés depuis des mobiles, soit une hausse de 68 % par rapport à l’an dernier. Une part plus importante que les ventes sur mobiles prévues aux Etats-Unis pour la même période. Outre-Atlantique, Adobe prévoit que les ventes [...]

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Pan E Platform - Pan European E Platform

Nous sommes convaincus qu’il est possible de rendre le marketing plus intelligent ; plus intelligent par les données recueillies et l’utilisation qu’on en fait, par la planification des campagnes et leur exécution et par les stratégies mises en œuvre pour générer davantage de recettes, accroître la satisfaction des clients et fidéliser davantage. A l’approche de [...]

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Pan E Platform - Pan European E Platform

While the mobile retailing world abounds with tales of how this is going to be a mobile Christmas and how mobile is going to account for varying percentages of online sales this year, many advocates of mobile – from Google downwards – are starting to get itchy that even with this gung-ho view of mobile’s [...]

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Pan E Platform - Pan European E Platform

Multichannel retailers Barratts [IRDX RBAR] and Blockbuster have both gone into administration once again, putting thousands of jobs at risk. Both continue to trade normally while buyers for the businesses are sought. Commentators said that both businesses fell behind in the retail race in a fast-changing environment. Phil Dorrell, of retail consultants Retail Remedy said [...]

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Pan E Platform - Pan European E Platform

Omnichannel is starting to become a defining factor in whether retailers succeed in the current retail market, according to the Land Securities Group [IRDX VLSC]. The UK’s largest commercial property company, which today released its half-year results, said in its analysis of the retail market, “We are seeing a polarisation between the retailers who are [...]

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Pan E Platform - Pan European E Platform

In today’s Internet Retailing newsletter we report on Morrisons’ forthcoming online grocery service, on Halfords’ latest update on its move towards digital, on consumers’ varying attitudes to personalisation, on why this week’s update to the PCI DSS guidance matters to retailers… and on why 6pm on December 2 could be a key time this Christmas. [...]

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Pan E Platform - Pan European E Platform

In a recent Internet Retailing webinar, David Bowen, product manager at EPiSERVER, discussed how retailers could best deliver services in an m-commerce world. Below, we summarise the subject areas covered. • Introduction to EpiServer: 5,000 customers, 20,000 websites. • “The customer experience across the user journey is a new source of competitive advantage.” • Key [...]

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Pan E Platform - Pan European E Platform

by Simon Robinson We have only just reached November, but already the countdown to Christmas has begun. As the nights draw in consumers will be planning their ‘perfect gifts’ for loved ones and retailers should be scrupulously planning behind the scenes to capitalise on this make-or-break period through effective marketing. In today’s digital age, consumers [...]

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Pan E Platform - Pan European E Platform

The latest round of global mobile testing from Rakuten Marketing reveals significant growth in mobile tracking. Three quarters of the brands that the network works with globally, have implemented some mobile tracking in their CPA programme to ensure they maximise this potential and around two thirds are tracking on every device.   The fashion sector [...]

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