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	<title>ParisTech Review - Latest articles in English and French</title>
	
	<link>http://www.paristechreview.com</link>
	<description>ParisTech Review is the online magazine of ParisTech that assesses how technological innovations, as well as major changes in demographics, the climate and natural ressources, will bring sweeping changes to business, the economy, society and individuals.</description>
	<pubDate>Wed, 16 May 2012 18:26:58 +0000</pubDate>
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		<title><![CDATA[Matières premières: le grand retour des stratégies publiques]]></title>
		
		<content:encoded><![CDATA[Les marchés mondiaux des matières premières ont profondément évolué depuis dix ans: les relations entre grands producteurs et grands consommateurs ont changé, la formation des prix intègre des facteurs nouveaux. Dans ce contexte, les Etats et les acteurs industriels doivent rapidement redéfinir leurs stratégies. Certains ont pris du retard.<br/>
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		<pubDate>Mon, 14 May 2012 16:15:57 +0000</pubDate>
		<dc:creator>Didier Julienne</dc:creator> 
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		<title><![CDATA[Commodity Markets: Strategies Needed!]]></title>
		
		<content:encoded><![CDATA[The global market for commodities has profoundly evolved over the last ten years. The dynamics between large producers and consumers have shifted and new factors have been added to an already complex equation. Within this context, both governments and large industrial firms are being forced to rapidly redefine their current strategies with some moving more swiftly than others.<br/>
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		<pubDate>Mon, 14 May 2012 16:15:50 +0000</pubDate>
		<dc:creator>Didier Julienne</dc:creator> 
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		<title><![CDATA[Les trois visages de la ville 2.0]]></title>
		
		<content:encoded><![CDATA[L'urbanisation du monde se fait aujourd'hui sous le signe du numérique et la connectivité est désormais une fonction urbaine fondamentale. Mais à quoi ressemblera la ville 2.0 ? Essayons d'en explorer les contours réels… et virtuels, dans tous les sens du terme.<br/>
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		<pubDate>Wed, 09 May 2012 09:30:22 +0000</pubDate>
		<dc:creator>ParisTech Review</dc:creator> 
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		<title><![CDATA[The Three Faces of the City 2.0]]></title>
		
		<content:encoded><![CDATA[The urbanization of the world now takes place in the digital era, where connectivity is a core feature of urban functions. New, smarter cities are emerging. But technology falls short of creating urban dynamics by itself. Rather than just implementing smart devices, the challenge is empowerment and participation.<br/>
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		<pubDate>Wed, 09 May 2012 09:29:06 +0000</pubDate>
		<dc:creator>ParisTech Review</dc:creator> 
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		<title><![CDATA[Clics longs, cookies et publicité intrusive: quand Big Brother fait du marketing]]></title>
		
		<content:encoded><![CDATA[Internet renforce-t-il le pouvoir des consommateurs? Ou les rend-il au contraire plus vulnérables à la manipulation? Pour Joseph Turow, professeur de communication à l'université de Pennsylvanie, c'est clairement la deuxième option qui l'emporte. Comment s'est développé le profilage social sans précédent auquel se livrent les géants du Net? Peut-on le contrôler?<br/>
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		<pubDate>Fri, 27 Apr 2012 11:46:30 +0000</pubDate>
		<dc:creator>Knowledge @Wharton</dc:creator> 
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		<title><![CDATA[Have New Advertising Models Become Too Aggressive and Intrusive?]]></title>
		
		<content:encoded><![CDATA[Does the Internet empower consumers? Or does it make them more vulnerable to manipulation? While both statements might be correct, the balance tilts definitely toward the latter, says Joseph Turow, a professor of communication at the University of Pennsylvania's Annenberg School. The advertising industry has launched one of history's most massive stealth efforts in social profiling. The result is an increase in intrusive practices that are eroding publishing ethics. Does the solution lie in greater self-regulation or more aggressive oversight by the government?<br/>
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		<pubDate>Fri, 27 Apr 2012 11:46:24 +0000</pubDate>
		<dc:creator>Knowledge @Wharton</dc:creator> 
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		<title><![CDATA[Le biomimétisme ou l'art de l’innovation durable]]></title>
		
		<content:encoded><![CDATA[Les plus anciennes formes vivantes sont apparues il y a 3,8 milliards d’années: en matière de durabilité, la nature a une certaine d’avance sur les sociétés humaines… Chaque espèce doit sa survie à un processus d'adaptation naturelle, faite d'essais et d'erreurs, chargée d'enseignements et d'un savoir-faire de génie dont il serait dommage de ne pas s'inspirer: tel est le point de départ du biomimétisme. Ce qui pourrait sembler une simple lubie est au cœur de technologies de pointe, dans l'aéronautique ou la médecine.<br/>
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		<pubDate>Mon, 23 Apr 2012 16:59:48 +0000</pubDate>
		<dc:creator>ParisTech Review</dc:creator> 
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		<title><![CDATA[Biomimicry: the Art of Sustainable Innovation]]></title>
		
		<content:encoded><![CDATA[The most ancient living beings appeared 3.8 billion years ago: in terms of sustainability, Nature is far ahead from human societies… Each species owes its survival to a natural process of adaptation, a series of trials and errors that led to an expertise and creative genius which are available, for us to use as an inexhaustible source of inspiration: that's the starting point of biomimicry. What could seem at first like an extravagant whim is in fact at the heart of high-end technologies such as aeronautics or medicine.<br/>
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		<pubDate>Mon, 23 Apr 2012 16:59:37 +0000</pubDate>
		<dc:creator>ParisTech Review</dc:creator> 
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		<title><![CDATA[Que devient le Private Equity? Entretien avec Dominique Sénéquier]]></title>
		
		<content:encoded><![CDATA[Dans un environnement bouleversé par la crise, les firmes du capital-investissement sont confrontées aux tensions sur les marchés de capitaux, au déplacement du centre de gravité de l’économie mondiale vers les grands émergents, mais aussi aux débats politiques sur les méfaits de la finance. Quelles sont leurs lignes de conduite, comment voient-elles les évolutions en cours? Le point avec la présidente d'un des grands acteurs du secteur.<br/>
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		<pubDate>Thu, 19 Apr 2012 11:13:36 +0000</pubDate>
		<dc:creator>Dominique Sénéquier</dc:creator> 
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		<title><![CDATA[What’s up in Private Equity? An Interview with Dominique Sénéquier]]></title>
		
		<content:encoded><![CDATA[The CEO of Paris-based AXA Private Equity is on the Forbes list of the world's 100 most powerful women. Recently, Senequier has turned her attention to the U.S. market, acquiring investment portfolios from Bank of America and Citigroup. In this interview, she discusses the European debt crisis and notes that although the private equity market will perform strongly in the long term, exits may get delayed in the new environment.<br/>
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		<pubDate>Thu, 19 Apr 2012 11:13:23 +0000</pubDate>
		<dc:creator>Dominique Sénéquier</dc:creator> 
		<link>http://feedproxy.google.com/~r/paristechreview/~3/wSNIhOShhuk/</link>
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		<title><![CDATA[The German Solar Energy Crisis: Looking for the Right Incentive Scheme]]></title>
		
		<content:encoded><![CDATA[The German photovoltaic industry is in chaos. Overwhelmed by the boom of solar home systems, the government has had to brutally halt subsidies whose costs were threatening to… go through the roof. Caught between Chinese competition and the falling price of solar panels, several of the flagships of this young industry are now on the brink of bankruptcy. After having enjoyed a heyday of several years, the sector suddenly has to adjust to new conditions. And, if it hopes to recover, must adapt.<br/>
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		<pubDate>Fri, 13 Apr 2012 16:44:21 +0000</pubDate>
		<dc:creator>ParisTech Review</dc:creator> 
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		<title><![CDATA[Crise du solaire allemand: quelle politique de soutien public?]]></title>
		
		<content:encoded><![CDATA[Rien ne va plus pour l'industrie photovoltaïque allemande. Dépassé par le boom des installations, le gouvernement a dû mettre un frein brutal aux subventions dont le coût menaçait d'exploser. Pris en tenailles entre la concurrence chinoise et la chute des prix des panneaux, plusieurs fleurons de cette jeune industrie sont au bord de la faillite. Après des années fastes, le secteur doit brutalement s'ajuster à des conditions nouvelles. Et s'adapter pour espérer rebondir.<br/>
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		<pubDate>Fri, 13 Apr 2012 16:44:12 +0000</pubDate>
		<dc:creator>ParisTech Review</dc:creator> 
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		<title><![CDATA[ParisTech Review fête ses deux ans]]></title>
		
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		<pubDate>Fri, 13 Apr 2012 14:48:59 +0000</pubDate>
		<dc:creator>ParisTech Review</dc:creator> 
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		<title><![CDATA[Our Second Birthday]]></title>
		
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		<pubDate>Fri, 13 Apr 2012 14:42:49 +0000</pubDate>
		<dc:creator>ParisTech Review</dc:creator> 
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		<title><![CDATA[Energy Efficiency: Changing Habits to Create Positive Energy]]></title>
		
		<content:encoded><![CDATA[With such a range of possibilities, wherein lies the best approach to the goal of reducing global CO2 emissions? Might shifting perspectives on both lifestyle and technology come to be seen less as a constraint and more as the key to ever greater progress? The response to the current challenge depends as much on the emergence of disruptive innovation as on fresh perspectives toward current modes of energy production and consumption.<br/>
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		<pubDate>Thu, 12 Apr 2012 17:56:10 +0000</pubDate>
		<dc:creator>Francois Moisan &amp; Daniel Clément</dc:creator> 
		<link>http://feedproxy.google.com/~r/paristechreview/~3/ttG_CBSJeAA/</link>
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		<title><![CDATA[Efficacité énergétique: vers une révolution des usages?]]></title>
		
		<content:encoded><![CDATA[Comment réduire les émissions de CO2? La modification en profondeur de nos modes de vie et de notre système technique représente certes une contrainte, mais c'est également une incitation à l'innovation, aussi bien via l'émergence de technologies en rupture qu'à travers de nouvelles organisations de la production et de la consommation.<br/>
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		<pubDate>Thu, 12 Apr 2012 17:56:03 +0000</pubDate>
		<dc:creator>Francois Moisan &amp; Daniel Clément</dc:creator> 
		<link>http://feedproxy.google.com/~r/paristechreview/~3/PdYUjTGpq6w/</link>
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		<title><![CDATA[Le triangle énergétique européen. Entretien avec Gérard Mestrallet]]></title>
		
		<content:encoded><![CDATA[L'équation énergétique européenne est marquée par trois contraintes: sécurité d'approvisionnement, lutte contre le réchauffement climatique et compétitivité. Mais elle se complique avec les choix allemands sur le nucléaire, l'arrivée des gaz de schiste, l'avènement des énergies renouvelables, la montée en puissance des grands émergents. Quelles conséquences pour l'Europe, et pour les poids lourds du secteur?<br/>
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		<pubDate>Thu, 05 Apr 2012 11:41:09 +0000</pubDate>
		<dc:creator>Gérard Mestrallet</dc:creator> 
		<link>http://feedproxy.google.com/~r/paristechreview/~3/iKNlJn78LyI/</link>
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		<title><![CDATA[Europe’s Energy Triangle: an Interview with Gérard Mestrallet]]></title>
		
		<content:encoded><![CDATA[The European energy equation is defined by three constraints: security of supply, fighting against climate change, competitiveness. It is complicated with the German choice on nuclear power, the arrival of shale gas, the rise of renewable energy, the impact of large emerging countries on the energy markets. What does it change for Europe and its industrial heavyweights?<br/>
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		<pubDate>Thu, 05 Apr 2012 11:40:57 +0000</pubDate>
		<dc:creator>Gérard Mestrallet</dc:creator> 
		<link>http://feedproxy.google.com/~r/paristechreview/~3/z73xthXrTOU/</link>
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		<title><![CDATA[L’austérité, et après? Entretien avec Christine Lagarde]]></title>
		
		<content:encoded><![CDATA[La crise de l'euro n'est pas terminée, et de son issue dépendra le futur de l'économie mondiale. Le Fonds monétaire international, redevenu un acteur majeur depuis que la crise financière a éclaté en 2007-2008, est lui-même engagé dans une redéfinition de ses missions et de son actionnariat. Sa directrice générale a accordé à Knowledge@Wharton et ParisTechReview une interview exclusive, abordant sans tabou les sujets les plus chauds du moment.<br/>
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		<pubDate>Wed, 04 Apr 2012 16:12:59 +0000</pubDate>
		<dc:creator>Christine Lagarde</dc:creator> 
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		<title><![CDATA[Is Austerity the Only Path to Recovery? An interview with Christine Lagarde]]></title>
		
		<content:encoded><![CDATA[Europe’s economic crisis continues, and the way it plays out will decide the future course of the world economy. Among those who are trying to steer the continent, and especially the euro zone, away from the edge of the precipice is Christine Lagarde, managing director of the International Monetary Fund. She has recommended policies such as deeper economic integration and higher firewalls to turn Europe around. Lagarde also has the delicate task of restructuring the IMF so that fast-growing emerging economies have a voice in the institution that is commensurate with their increasing economic...<br/>
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		<pubDate>Wed, 04 Apr 2012 16:12:48 +0000</pubDate>
		<dc:creator>Christine Lagarde</dc:creator> 
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		<title><![CDATA[Managers chinois: locaux, mais pas low-cost]]></title>
		
		<content:encoded><![CDATA[En Chine, de nombreuses multinationales ont commencé à réduire leur nombre d'expatriés. Mais elles sont confrontées à une difficulté imprévue: attirer, former et retenir les cadres locaux, indispensables pour saisir les particularités du marché chinois. Faute de talents disponibles? Pas seulement.<br/>
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		<pubDate>Wed, 28 Mar 2012 15:38:28 +0000</pubDate>
		<dc:creator>Knowledge @Wharton</dc:creator> 
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		<title><![CDATA[Talent Management at Multinational Firms in China]]></title>
		
		<content:encoded><![CDATA[Developing the Chinese market is a top priority for many multinational companies. Across industry sectors, however, they face a common obstacle: attracting, developing and retaining the local Chinese talent needed to accomplish this goal. Lack of supply is not the only issue.<br/>
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		<pubDate>Wed, 28 Mar 2012 15:38:16 +0000</pubDate>
		<dc:creator>Knowledge @Wharton</dc:creator> 
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		<title><![CDATA[Digital Mutations and Cognitive Mutations, 1. The Writing Revolution]]></title>
		
		<content:encoded><![CDATA[The emergence of a cognitive technology disrupts and rearranges the deliberative processes that govern the practices of a given community or society. Such a disruption can have an impact on the architecture of deliberation networks, on the organizations and individuals who participate in deliberations, or on the standards and conventions that structure them. Or it can have an impact on all at once. As for the current digital revolution, one can understand it better considering the previous great historical mutations, paying a special attention to the debates and criticism they have ignited in...<br/>
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		<pubDate>Fri, 23 Mar 2012 14:52:19 +0000</pubDate>
		<dc:creator>Jean-Louis Missika</dc:creator> 
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		<title><![CDATA[Digital Mutations and Cognitive Mutations, 2. From Gutenberg to Social Networks]]></title>
		
		<content:encoded><![CDATA[After the crucial passage from orality to writing, the invention of the printing press brought about an unprecedented reconfiguration of the circulation of information. The construction of scientific knowledge and political discussion was thereby disrupted, with a progressive expansion of reflection circles. Is the Internet but a new stage?<br/>
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		<pubDate>Fri, 23 Mar 2012 14:51:52 +0000</pubDate>
		<dc:creator>Jean-Louis Missika</dc:creator> 
		<link>http://feedproxy.google.com/~r/paristechreview/~3/dBE5re_37z8/</link>
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		<title><![CDATA[Mutations numériques et mutations cognitives, 1. La révolution de l’écrit]]></title>
		
		<content:encoded><![CDATA[Pour comprendre la mutation numérique en cours, on peut l'étudier à la lumière de celles qui, avant elle, ont bouleversé nos façons de penser, de voir le monde, de discuter. L’émergence d’une technologie cognitive bouleverse et réagence les processus de délibération qui régissent les pratiques d'une communauté ou d'une société. Le bouleversement peut concerner l'architecture du réseau de délibération, les organisations et individus qui participent à la délibération, les normes et conventions qui la structurent. Ou tout cela à la fois.<br/>
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		<pubDate>Fri, 23 Mar 2012 14:50:32 +0000</pubDate>
		<dc:creator>Jean-Louis Missika</dc:creator> 
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		<title><![CDATA[Mutations numériques et mutations cognitives, 2. De Gutenberg aux réseaux sociaux]]></title>
		
		<content:encoded><![CDATA[Après le passage décisif de l'oral à l'écrit, l'invention de l’imprimerie ouvre sur une reconfiguration sans précédent de la circulation de l'information. La construction du savoir scientifique et la discussion politique s'en trouvent bouleversées, avec un élargissement progressif des cercles de la réflexion. Internet n’en est-il qu’une nouvelle étape?<br/>
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		<pubDate>Fri, 23 Mar 2012 14:50:08 +0000</pubDate>
		<dc:creator>Jean-Louis Missika</dc:creator> 
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		<title><![CDATA[The Infosys Revolution]]></title>
		
		<content:encoded><![CDATA[Thirty years ago, with a few colleagues, a young engineer based in Bangalore founded a software company that was to become a global giant in the world of computing. Last year, Narayana Murthy relinquished his position as president of Infosys. In an interview to ParisTech Review, he re-examines elements that paved the way to success – elements that cannot be dissociated from transformations in contemporary India.<br/>
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		<pubDate>Tue, 20 Mar 2012 10:33:20 +0000</pubDate>
		<dc:creator>Narayana Murthy</dc:creator> 
		<link>http://feedproxy.google.com/~r/paristechreview/~3/OtpKcMhx-bc/</link>
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		<title><![CDATA[Inde: la révolution Infosys]]></title>
		
		<content:encoded><![CDATA[Il y a trente ans, un jeune ingénieur fondait avec quelques collègues, à Bangalore, une SSII qui allait devenir l'un des géants mondiaux de l'informatique. Narayana Murthy a abandonné l'an dernier la présidence d'Infosys. Il revient sur les éléments d'un succès indissociable des transformations de l'Inde contemporaine.<br/>
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		<pubDate>Tue, 20 Mar 2012 10:33:00 +0000</pubDate>
		<dc:creator>Narayana Murthy</dc:creator> 
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		<title><![CDATA[Video Games and their Very Real Economic Wars]]></title>
		
		<content:encoded><![CDATA[The video game industry is full of paradoxes. The sector is booming and prospects have never been better. However, companies live in a state of constant stress. Faced with the extreme volatility of consumer habits, their competition is merciless. To wage these commercial wars, they are developing business strategies that are as inventive as their most popular games' scenarios.<br/>
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		<pubDate>Tue, 13 Mar 2012 11:21:32 +0000</pubDate>
		<dc:creator>ParisTech Review</dc:creator> 
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		<title><![CDATA[Les guerres économiques des jeux vidéo]]></title>
		
		<content:encoded><![CDATA[L'industrie du jeu vidéo est pleine de paradoxes. Le secteur est en pleine expansion et les perspectives n'ont jamais été aussi bonnes. Mais les entreprises vivent dans un état de stress permanent. Confrontées à l'extrême volatilité de la consommation, elles se livrent une concurrence sans merci. Pour mener ces batailles commerciales elles développent des stratégies aussi inventives que les scénarios des jeux les plus en vogue.<br/>
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		<pubDate>Tue, 13 Mar 2012 11:21:22 +0000</pubDate>
		<dc:creator>ParisTech Review</dc:creator> 
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