PRRS Partners with Global Marketing Firm Cre8ion to Refresh its Presence in the Marketplace as the Leading Software Solution for Parking Operations

DENVER —PRRS, a trailblazer in parking compliance technology operating via AI vision software, is excited to announce a strategic partnership with the renowned global marketing firm Cre8ion to reimagine its brand and expand its offerings. As part of this transformation, PRRS will broaden its previous strategy of being solely an enforcement company to present itself as the comprehensive software solution provider for parking operations that it is today, better reflecting the full scope of its capabilities.

Known for revolutionizing parking compliance with cutting-edge AI-powered technology, PRRS is now set to redefine the parking industry by offering an integrated suite of solutions designed to streamline compliance and assist payment providers through the auto start and stop of payments, space utilization, and overall parking management. This partnership with Cre8ion will drive a new phase of growth and visibility, positioning PRRS as a leader in comprehensive, AI-driven parking solutions.

“Our vision is to evolve beyond compliance and provide cities, businesses, and private operators with a complete software platform that enhances the parking experience,” said Mike Drow, CEO of PRRS. “With Cre8ion’s expertise, we will enhance our brand presence and better communicate the full range of our capabilities, ensuring we resonate with a broader audience. This collaboration will allow us to showcase the depth of our technology and the value it brings to parking operations worldwide.”

PRRS will explore a potential name change as part of the brand transformation to better align with its expanded software offerings and market positioning. The company’s current brand, strongly associated with compliance, will evolve to reflect its new identity as a comprehensive provider of innovative parking solutions. The change aims to more accurately communicate PRRS’s enhanced portfolio of services, which includes AI-powered compliance, real-time data analytics, advanced enforcement, real-time occupancy, express lane, providing the widget for auto start and stop to all payment providers, and generally aligning the overall marketing message around PRRS’ true full suite of capabilities, which is an end-to-end, one-stop-shop to operate the modern parking facility.

Cre8ion will be pivotal in refining PRRS’s brand strategy, crafting a new identity, and developing a marketing approach highlighting the company’s advanced software capabilities. The firm’s extensive experience in rebranding and digital transformation will be vital in reshaping PRRS’s image to appeal to municipalities, businesses, and parking operators seeking more efficient, data-driven solutions.

PRRS’s expanded software platform will empower parking operators with the tools needed to optimize parking space usage, improve revenue management, and deliver an enhanced user experience. AI-driven insights will provide real-time data analytics, enabling dynamic pricing and better decision-making for urban mobility and innovative city initiatives.

“We are thrilled to work with PRRS as they embark on this exciting new chapter,” said Darrell Irwin, Founder and CEO of UK-based Cre8ion. “This partnership allows us to help PRRS redefine its brand to better communicate its evolution from a parking compliance company to a full-service software provider, showcasing the impact of their innovative technology.  We believe this elevates their commitment to improving the industry now and in the future, with a focus on influencing smarter cities and impacting sustainability initiatives. These are exciting times we live in.”

As cities face increasing parking congestion and traffic management challenges, PRRS’s expanded software capabilities and redefined brand will position it as a leading force in the parking technology industry.

For more information on PRRS’s software solutions and brand transformation, visit www.parkingprrs.com.

About Parking Revenue Recovery Services
Parking Revenue Recovery Services, Inc. (PRRS) is North America’s leading Parking Compliance and Facility Monitoring technology provider. PRRS is on track to provide over 1,000 parking locations and proudly supports national, regional, and local parking operators throughout the United States. Our client owners and parking operators use our monitoring and compliance services in all properties, including commercial lots and garages, municipal facilities, college and university facilities, airports, hospitals, commercial properties, and residential buildings. PRRS creates exceptional value for its parking operator clients through increased overall customer compliance and enhanced visibility into operating activity and usage while delivering excellent customer service. We maximize the value provided to our clients through excellence, innovation, and efficiency in its compliance and monitoring services, delivered by an outstanding team of parking professionals dedicated to the highest levels of customers.

About Cre8ion
Cre8ion is a global marketing firm based in the UK known for its digital transformation, branding, and strategic marketing expertise. The firm works with companies across industries to redefine their brand identities, by delivering clear narratives and driving growth through innovative marketing strategies to reach audiences.

The post PRRS Partners with Global Marketing Firm Cre8ion appeared first on IPMI.

Introducing EnforcePlus: Oobeo’s Revolutionary Parking Enforcement Solution

Oobeo, a subsidiary of Toledo Ticket Technologies and a pioneer in streamlined, subscription-based parking software, is thrilled to announce the launch of EnforcePlus. This innovative parking enforcement solution introduces a fully featured mobile app and software suite designed to revolutionize parking enforcement.

Building on Oobeo’s reputation for providing app-free, contactless payment solutions, EnforcePlus is a natural extension of the company’s commitment to simplifying parking operations. Whether for valet services, gateless surface lots, or garages, Oobeo’s suite of flexible products delivers powerful automation without the need for costly hardware or time-consuming management.

EnforcePlus offers several innovative features specifically designed to improve parking experiences for patrons and streamline practices for parking owners and operators. Key benefits include:

• Accurate ALPR technology: Enhanced parking enforcement with seamless integration to existing payment systems, empowering operators to manage permits, payments, and violations from one platform.
• Device flexibility: Operators can use their own Android or iOS devices, or choose from provided equipment, allowing for easy scalability.
• Fast & secure payments: With PCI-compliant processing, regular and reliable payouts ensure parking operators receive revenue without delays.
• Automated dispute: Streamline and reduce conflict with an easy-to-use online dispute process, including built-in tools that minimize errors and pre-screen cases.
• Photographic evidence: Every license plate recognition (LPR) scan captures and records high-resolution photos uploaded to the cloud, while photographic evidence is printed directly on citations, increasing compliance rates and dispute resolution speed.
• Cost effective and economical implementation: Empower operators to manage parking violations, payments, and disputes with ease with no monthly fees and seamless integration capabilities.

EnforcePlus also boasts advanced features such as real-time data synchronization, scalability, enhanced security, and offline capabilities, ensuring parking operations run smoothly, regardless of the environment. It future-proofs parking enforcement by embracing modern technologies that deliver unmatched performance and flexibility, making it the ideal solution for parking management companies, asset owners, and property managers.

“Our goal at Oobeo is to offer cost-effective, flexible solutions that improve parking operations while adapting to our clients’ unique needs,” said Oobeo CEO Mitch Carter. “With EnforcePlus, we’re equipping parking operators with a modern, efficient, and secure way to enforce parking compliance, reducing operational friction and enhancing customer experience. The ability to integrate effortlessly with existing mobile and meter payment solutions means our clients can manage their entire parking ecosystem seamlessly.”

This launch marks a significant step in Oobeo’s mission to deliver hassle-free, efficient parking solutions that provide actionable insights and operational efficiency without additional overhead. By leveraging the powerful tools within EnforcePlus, parking operators can elevate their enforcement capabilities and optimize their operations with minimal cost.

For more information on how EnforcePlus can transform your parking enforcement process, visit https://enforceplus.com/.

The post Introducing EnforcePlus: Oobeo’s Revolutionary Parking Enforcement Solution appeared first on IPMI.

Frogparking Enhances Parking at Frankston Train Station with Cutting-Edge Technology

Melbourne, Australia – Frogparking, a global leader in smart parking solutions, is proud to announce the installation of advanced parking technology at Frankston Station in Melbourne, Australia.

This installation includes two car counters, a DC gateway, a solar-powered gateway, and a K2 real-time availability sign, all part of Frogparking’s ongoing commitment to improving the commuter experience in Australia’s train stations.

This new system will provide real-time parking availability information, offering critical convenience for daily commuters using Frankston Station. The technology is designed to streamline parking management, reduce congestion, and enhance overall efficiency for one of Melbourne’s busiest transport hubs.

Frogparking’s partnership with Metro Trains Melbourne (MTM) continues to grow, building on several successful installations around the city. Frogparking’s proven track record in the Australian market demonstrates their ability to consistently deliver innovative solutions for high-traffic areas.

“Frogparking is thrilled to continue our work with MTM by bringing our cutting-edge technology to Frankston Train Station,” said Shareena Sandbrook, CEO at Frogparking. “This installation will provide significant value to commuters by ensuring they can easily find parking, improving the overall travel experience.”

The Frankston Station multi-deck car park is opening on 16 December 2024, and was delivered by the Level Crossing Removal Project, which seeks to modernize and improve public transport infrastructure across Melbourne.

The post Frogparking Enhances Parking at Frankston Train Station appeared first on IPMI.

By Maria Irshad, MPA, CAPP

In a recent blog post, Casey Jones, CAPP, PMP, played a game of two truths and a lie and I thought I would play a game with our readers too. So, let’s play Would You Rather:

• Fly or be invisible?
• Travel to the past or the future?
• Pet dragon or a pet unicorn?

For me – fly, future and dragon.

Fly because I spend far too much time in traffic in Houston, where we rank #4 on a list of the worst cities to drive in. Future because I am excited about what is going on in the transportation realm and how great to imagine a world where we are no longer making lists of cities with the worst traffic. Finally, dragon because I need a friend to spit fire for me sometimes!

All that being said, regardless of your choices – I think I can safely assume that you too are interested in the future of mobility. Download a copy of IPMI’s most recent publication, Smart Transportation for Parking and Mobility Practitioners, where you can review real-world case studies of organizations that have implemented smart transportation programs and the positive impact they have made on their communities.

And I would love to hear your Would You Rather choices, so drop me an email at maria.irshad@houstontx.gov.

Maria Irshad, MPA, CAPP, is the Deputy Director for the City of Houston, Texas (ParkHouston).

The post Would You Rather appeared first on IPMI.

Ethan Glass & Nate Dunning, Ocra Co-Founders, Named To Forbes 30 Under 30 2025

Ocra announces that Ethan Glass and Nate Dunning, co-founders of Ocra, have been named to Forbes 30 Under 30 2025 in the Transportation & Mobility category.

In 2019, while they were soccer teammates at Occidental College, Glass and Dunning began day-leasing spaces for parking during events at the L.A. Coliseum.

Listing inventory on third-party reservation channels like SpotHero and ParkWhiz for consumers to book ahead of time boosted revenue, but managing it was labor-intensive, so they developed software to centralize rate and inventory management across multiple channels.

Amid the COVID-19 pandemic, they reached out to 3000+ parking professionals to validate the fragmentation problem and ascertain product market fit. As a result of these conversation, they pivoted to turn their system into a SaaS platform for omni-channel rate and inventory management, powered by sophisticated custom APIs built and maintained by Ocra.

Today, Ocra is a true agnostic partner to 50+ parking operators and asset owners and numerous demand channels including SpotHero, ParkWhiz, and more. The software is live at 600+ locations with 50+ operator partners, with $120mm in GMV and 2.9mm transactions projected to flow through it this year.

Ocra CoPilot, Ocra’s revenue management division, uses internal expertise and data to grow NOI for asset owners without extra labor. For one hotel partner, MCR, Ocra generated $3.4m in gross sales and $2.5m in incremental NOI in 2023. Ocra has raised $4.8 million from backers including MCR and Parker Technology.

Glass and Dunning believe that facilitating the open flow of data between parking technologies is prerequisite to unlocking opportunities with industries like transportation, mobility, hospitality, and real estate that have undergone similar transformations.

Ethan stated, “We are very humbled to be recognized by Forbes 30 Under 30. This is most certainly an entire team Ocra recognition and we share it with all of you that have helped shape this company. We strive to be the rising tide that raises all ships and that is a testament to the community that we have around us. Our team is grateful to Forbes for the recognition and we are only just getting started.”

Click to read more from this Ocra story as well as some insights into their executive mindsets.

The post Ethan Glass & Nate Dunning, Ocra Co-Founders, Named To Forbes 30 Under 30 2025 appeared first on IPMI.

ParkHelp Unveils Tariff Protection Plan (TPP) to Give Parking Owners Project Cost Certainty by Locking in 2025-2026 Project Pricing

Los Angeles, CA – ParkHelp, a global leader in intelligent parking solutions, today announced the launch of its Tariff Protection Plan (TPP), a forward-looking initiative to secure pricing for clients planning parking technology infrastructure projects in 2025 and 2026. The TPP provides cost certainty to parking owners by shielding them from potential dramatic cost increases caused by the implementation of tariffs on equipment built outside the United States. It has been reported that President-elect Trump has announced his intention to impose tariffs between 10% and as high as 60% as soon as January 26^th, 2025.

“The parking industry is technology-driven, and the imposition of these tariffs could have far-reaching consequences not just for parking owners, but for the industry itself,” said Colin Knell, President USA of ParkHelp Technologies. “The Tariff Protection Plan is a demonstration of ParkHelp’s dedication to our long-term partnerships with our customers. We are committed to their long-term success, and the TPP is designed to keep their smart parking projects moving forward while protecting them from cost increases that could undermine those projects.”

By enrolling in the TPP, ParkHelp customers and prospective customers can lock in 2024 pricing for projects that are delivered in 2025 and 2026.

The Tariff Protection Plan is designed to incentivize parking owners to future-proof their parking technology investments by mitigating the uncertainties they face in an evolving economic landscape. By locking in prices early, owners can gain financial predictability, enabling more effective strategic planning and ensuring that their projects remain on track and within budget.

“For parking owners who are worried that their projects may be at risk, the TPP could be the answer to keeping those projects on track,” said Knell. “Owners don’t need to already be a ParkHelp customer to benefit from the TPP. Even if their projects are in the final stages of planning, we can work with owners to complete their smart parking projects on time and on budget.”

To learn more about the Tariff Protection Plan, contact ParkHelp at https://www.parkhelp.com/contact/.

About ParkHelp Technologies
ParkHelp is one of the world’s leading providers of smart parking solutions, offering a range of innovative products designed to optimize parking management, improve the user experience, promote sustainable urban mobility, and help parking owners generate more revenue. The company manufactures, sells, and services advanced parking guidance systems (PGS), digital guidance signage, license plate recognition (LPR) cameras, and integrated software solutions tailored for diverse environments, including commercial complexes, shopping malls, hospitals, corporate campuses, airports, and municipalities. ParkHelp can be found online at www.parkhelp.com.

The post ParkHelp Unveils Tariff Protection Plan (TPP) appeared first on IPMI.

City of Calabasas Partners with Frogparking for Smart Parking Solutions

Calabasas, CA – Frogparking is thrilled to announce an innovative partnership with The City of Calabasas. Frogparking, a leading provider of smart parking technology, is excited to enhance parking availability and efficiency across the city. This collaboration will introduce a multi-stage implementation of cutting-edge parking sensors, aimed at delivering real-time data and insights to optimize parking infrastructure.

The first stage of this partnership involves the pilot installation of 48 state-of-the-art parking sensors and gateways outside City Hall. This initial phase will serve as a testbed to gather and evaluate crucial data on parking demand, utilization, and turnover. By providing real-time updates on parking availability, the pilot aims to improve the parking experience for residents and visitors alike.

“We are excited to partner with Frogparking to bring innovative parking solutions to Calabasas. This initiative will not only enhance the parking experience for our residents and visitors but also provide us with essential data to make informed decisions for the future,” said Michael Klein, Community Development Director, City of Calabasas.

A key aspect of this partnership is the emphasis on data collection and analysis. Frogparking’s system will provide the City of Calabasas with valuable insights into parking patterns, demand, and turnover rates. This data will empower city officials to make informed business decisions, optimize parking management strategies, and improve overall urban planning.

“Frogparking is proud to collaborate with the City of Calabasas on this future-focused project. Our advanced technology will provide real-time parking information, making it easier for everyone to find parking and helping the city manage its resources more effectively,” said Shareena Sandbrook, Chief Executive Officer of Frogparking.

About Frogparking
Frogparking is a leading provider of parking management technology, offering advanced tech to optimize parking infrastructure and improve urban mobility. With a commitment to innovation, sustainability and excellence, Frogparking delivers real-time data and insights that empower cities to make informed decisions and enhance the parking experience for all users.

The post City of Calabasas Partners with Frogparking for Smart Parking Solutions appeared first on IPMI.

By Mike Maromaty, CAPP

We have components of an aging PARCS that are end-of-life, and our backs were up against the wall to get it replaced as soon as possible. Our PARCS was installed in 2008, and for the most part, we’ve been happy with the performance of the equipment and our vendor. The COVID pandemic threw a giant wrench in our PARCS replacement plan, which is how we ended up in this position.

I’m sure many of you dread the thought of RFPs, even if you’re not completely satisfied with your PARCS vendor. As a county department, we have strict purchasing rules. However, we were able to utilize a “bid waiver” to procure new PARCS components from our current vendor without going through the RFP process. The bid waiver was approved through our governing processes as we were able to show significant cost savings and limited disruption by proving that the entire system did not need to be scrapped.

We excluded non-revenue-related equipment in the specifications (such as barrier gates, fixed LPR cameras, and HID-only devices) and focused on equipment that was critical to revenue generation, like entry ticket kiosks and exit verifiers. Our existing HID-only gates will integrate into the new system. Our justification outlined this vendor’s capability to install new exit devices that could process entry tickets from the legacy system. We’re hoping for a seamless transition with minimal impact on customer service and day-to-day operations.

Airport staff have a deep understanding of the current PARCS, which will help minimize training costs. We also perform the vast majority of maintenance in-house. Our Master Electricians maintain the parking equipment, which has allowed hardware failures to be resolved swiftly over the years.

Mike Maromaty, CAPP, is an Airport Parking Manager at Dane County Regional Airport. Mike can be reached at Maromaty.Michael@msnairport.com.

The post How an Airport “Waived” Goodbye to a PARCS RFP appeared first on IPMI.

Frogparking Welcomes Parking Industry Expert, Greg Mason, as the new Head of US Growth & Strategy

Los Angeles, CA – Frogparking is pleased to announce the addition of Greg Mason as its new Head of US Growth & Strategy. With hardware and software patents under his name, Mason is an authority on parking technology specializing in the design, go to market strategy for new technology and modalities of business. In his new role, he will be instrumental in promoting, growing, and developing Frogparking’s sales throughout the North American market.

“We are thrilled to welcome Greg to the team,” said Shareena Sandbrook, CEO of Frogparking. “As a well-known and reputable part of the parking community, Greg brings a wealth of experience and expertise that will undoubtedly enhance add value to our current and future clients.”

At Frogparking, the focus has always been on providing top-tier technology-driven solutions that empower clients to navigate the complexities of modern parking management. Greg’s ability to build strong relationships and offer exceptional service will ensure Frogparking continues to meet and exceed client expectations.

“I am excited to join Frogparking and be a part of such an innovative team,” Mason said. “The company’s dedication to advancing parking technology is inspiring, and I look forward to contributing to our clients’ success.”

Greg brings years of parking experience, both from operations, sales, support, design, and manufacturing. He is known within the industry, and particularly known for his excellent work with technological innovation. In his role at Frogparking, with a focus on delivery, and his proven track record, Greg will focus on partnering with operations and customers to transform the business.

Greg has been a key figure in the success of many parking companies; including SP+, TIBA Parking Systems and Towne Park. He has a wealth of knowledge in product delivery, customer success, technical sales, design, and manufacturing. Alongside the design and engineering, sourcing, manufacturing, and inventory & logistics.

About Frogparking
Frogparking is a leader in smart parking solutions, dedicated to transforming the way people park. Through innovative technology, Frogparking provides cutting-edge systems that enhance the efficiency and convenience of parking operations globally.

The post Frogparking Welcomes Parking Industry Expert appeared first on IPMI.

Frogparking Unveils World-First Customized Parking Guidance System at Frederick Douglass Greater Rochester International Airport

Frogparking is proud to announce the successful installation of a world-first, customized parking guidance system at the Frederick Douglass Greater Rochester International Airport (ROC). This pioneering system, designed specifically to meet the unique needs of the airport, is set to transform the parking experience for travelers.

The Rochester Airport installation includes 1,323 parking spaces equipped with parking guidance technology and an integrated dynamic wayfinding signage package. This advanced system will assist the airport in efficiently guiding drivers to available spaces within its multi-level parking structures, which has been strategically divided into three sections. The implementation of this technology promises to deliver all the standard benefits of a guidance and wayfinding package, including improved utilization, reduced time to park, and decreased cruising within the structure.

Responding to the airport’s specific safety concerns, Frogparking engineered a unique form factor for its parking guidance system. To mitigate the risks posed by large bird populations nesting on flat surfaces – a significant hazard to aircraft – the system was redesigned to minimize potential nesting sites.

Frogparking’s innovative solution positions the LiDAR sensor flush with the soffit and replaces the standard indicator with a sleek LED rope housed within a tube beneath the sensor assembly. This design not only ensures safety but also enhances the overall parking experience for travelers.

“We are thrilled to have partnered with Frederick Douglass Greater Rochester International Airport to deliver this world-first parking guidance design,” said Shareena Sandbrook, CEO of Frogparking. “Our customized parking guidance system not only enhances the parking experience but also addresses critical safety concerns, demonstrating our commitment to innovation and customer satisfaction.”

The installation at Rochester Airport marks another milestone in Frogparking’s mission to revolutionize parking management through cutting-edge technology and tailored solutions.

About Frogparking
Frogparking is a leading provider of smart parking solutions, offering innovative technology designed to optimize parking management for cities, airports, universities, and businesses worldwide. With a focus on enhancing user experience and maximizing efficiency, Frogparking’s systems are at the forefront of the parking industry.

The post Frogparking Unveils World-First Customized Parking Guidance System appeared first on IPMI.