Legal expert Joshua Rozenberg will be available for both media training and writing assignments and his background as the nation’s foremost legal expert is sure to be attractive to existing and new clients.

Joshua was the BBC’s legal correspondent for 15 years before moving in 2000 to The Daily Telegraph, where he edited the paper’s legal coverage until the end of 2008. For more on Joshua click here.

Joshua is joined on the media training squad by Michael Wilson, Britain’s longest serving television business editor. Michael will be familiar to business news viewers as he was the anchor for Sky’s coverage for almost 20 years. For more on Michael’s background click here.

LV= recruited the parsleymedia team to prepare its top managers to face any media situation. Following the sessions Emma Banks, Head of PR at LV= was delighted with the results.

Emma said: “The training parsleymedia did for the team was really well received.  All the attendees said not only would it help them with dealing with the media in future, but they really enjoyed the session. They also said the skills they had learned would come in handy in other elements of their job.”

Russell Taplin, one of the LV= delegates said: “The course was very useful. It felt targeted and specific to the formats we are familiar with.  The initial focus of TV and radio really helped clarify the messages for the more technically difficult interviews. And parsleymedia had put in the research into the delegates’ individuals areas, which really helped.”

David Parsley, managing director of parsleymedia, said: “We were delighted to be asked to work with Emma and the team at LV=. The training involved preparing the delegates for all elements of the media, from trade press to national television news. I don’t believe LV= team we met will have any issue facing the media now. They took everything on board and impressed us and themselves with the progress they made.”

LV=, fomerly known as Liverpool Victoria, is the UK’s largest friendly society, helping people make the best choices when it comes to their money. The group offers a range of savings, investment and pension products.

To find out more about parsleymedia’s leading media training service click here or call us on 020 3178 5466.

Well, this simply does not have to be the case. We at parsleymedia know this because we have turned a staff magazine from a number-crunching tome full of corporate jargon into something thousands of staff not only want to read, but want to feature in.

In December 2009 we were asked by Experian, the world’s leading information services provider, to revamp Insight, its magazine for staff in the UK & Ireland, Europe, the Middle East and Asia. Now, I’m not insulting anyone by saying the Insight magazine we were first presented with looked more akin to a set of report and accounts, rather than something the thousands of Experian people would want to actually read. But, within a month our team, led by editorial director Janet Tibble, transformed Insight into a magazine staff actually look forward to receiving. Indeed, Experian’s staff even compete to get a mention now we have completed the magazine’s relaunch.

And this experience has shown us something that should resonate with every human resources director or internal communications boss. There are ways you can inform your staff about the important issues, policies and programmes within your company without boring them half to death. In fact, let’s be honest, many staff magazines do not bore staff, but only because they know not to bother reading them in the first place.

Experian staff now have something completely different – a magazine they actually want to read. And why? It’s not because we took out all the information previous editions of their magazine had covered. It’s that we presented it to them in a form they enjoyed. In other words, you can still talk about staff surveys and company results, but you need to do so in a way that is appealing to the staff at the very core of your business.

Let’s face it, we live in a media world of infotainment. The BBC was established with the three Reithian Principles at its core. These were, of course, that the BBC must Inform first, Educate second and Entertain third. Well, the media simply isn’t like that anymore, not even the BBC. We must still inform and entertain, but the line between the two is now most blurred indeed, hence the term infotainment.

There are a multitude of magazines and publications out there that infotain and unless a company’s staff magazine makes it’s information entertaining, then the staff, I am afraid, simply will not read it.

That’s the key to a successful staff magazine. Experian staff know that. Do yours?

Held in the glorious surroundings of the Rill Estate, near Totnes in Devon, the delegates took part in the intensive two day course and all left feeling like they could take on any media situation.

Lynn Wallace, media spokesperson for the R&A St Andrews said: “This was easily the best course of its kind I’ve attended. My confidence has rocketed and I now feel confident to deal with any media event.”

Ashling Cashmore, an associate with leading public relations group Tulchan Communications said: “I would recommend this course to anyone who has to deal with the media. The tutors were excellent, the practical exercises incredibly useful, and the location perfect.”

The two-day course is Britain’s best value media training event, priced at just £695+VAT, which includes all meals and overnight accommodation as well as the training itself. To find our more and secure your place on the next course on 20th & 21st October click here.

Julie came to parsleymedia to provide the written and video content for Entrepreneur Country and has said that without its input the site would not be such a success. The brief was to provide thought provoking and trend spotting articles for the entrepreneurcountry.net. As well as providing written content for the site, parsleymedia has also shot video interviews with some of Europe’s leading entrepreneurs.

Julie had this to say about the parsleymedia service: “We asked parsleymedia to come in right at the beginning of Entrepreneur Country’s conception and it has provided a service above and beyond anything we could have expected. Without parsleymedia the Entrepreneur Country website simply wouldn’t be what it is today.”

That’s right, BP was not prepared for the worst, and that includes preparing to handle the media in a crisis. Tony Hayward, BP’s outgoing boss has been forced to fall on his sword as the crisis on both sides of the Atlantic reaches fever pitch. But there are few media experts who would not agree BP’s crisis media communications were, let’s face it, appalling. In fact, it took Hayward and his colleagues weeks to get their message out, but by then it was far too late. BP made it easy for the media and politicians to attack it because it simply had not put a robust crisis media plan in place.

At parsleymedia we are here to help your company prepare for the worst.  Hopefully the worst will never happen, but every company needs to be prepared for it so the crisis plan can swing into action immediately. The faster you act, the faster you control the media agenda, the less damage any crisis will leave in its wake.

Our expert training team can guide you through the steps to take as soon as a crisis hits. We let you in on the secrets of how to control the media agenda even in the most testing of circumstances and, most importantly, we will demonstrate how to protect your company’s brand when that nightmare scenario hits.

A crisis need only be a crisis if you are not prepared for it. At parsleymedia we have years of experience in ensuring top companies and public sector organisations around the globe are ready for the worst.  So if you want to ensure you are prepared then contact us at info@parsleymedia.com or on 020 3178 5466. We will make sure your company does not do a BP.

Tokunboh Ishmael, founder of Alitheia Capital and one of the Dragons on Nigeria’s version of Dragons’ Den, welcomed the editorial deal with parsleymedia.

“We required a top quality editorial provider for our educated and discerning audience,” said Ishmael. ”The team at parsleymedia were recommended to us and we’ve been delighted with their excellent services. They really add something special to the Entrepreneurs’ Ecosystem website and newsletters.”

The Entrepreneurs’ Ecosystem is a dynamic network of business owners, investors and corporate partners designed to bolster economic growth by encouraging the flow of ideas, services and capital within the entrepreneur community in Nigeria. Alitheia Capital is an investment manager and advisor. From its base in Lagos, the company is focused on channeling private equity investments into businesses and real estate assets.

David Parsley, managing director of parsleymedia, said: “It’s great to be working with Alitheia Capital and the Entrepreneurs’ Ecosystem. I’m particularly pleased the parsleymedia brand is spreading across the world. This is our first client in Nigeria and we’re looking forward to expanding further into this exciting market in the near future.”

If you have an editorial requirement, parsleymedia has the team to fulfill all your needs. Current clients include national newspapers, international magazines as well as a string of corporate and public sector clients. To find out more call us on 020 3178 5466 or email us at info@parsleymedia.com.

Springboard, the business magazine of UK Trade & Investment (UKTI), scooped the Best Public Sector/Government title gong at the awards ceremony in London last week. The magazine beat off competition from a high quality short list of eight publications that included overseas entries from Australia and Abu Dhabi. UKTI, which hired parsleymedia to advise on and produce content for Springboard in 2008, plays an important role in supporting, advising and improving economic opportunities for inward investors and exporters.

David Parsley, managing director of parsleymedia, said: ”This award is a tremendous achievement and shows that parsleymedia has the ability to help clients create world beating publications. To have beaten such a strong international line up is a huge honour.”

FRANK KANE, one of Britain’s leading business journalists, has joined the parsleymedia team to increase its already growing business in the Middle East.

Based in the United Arab Emirates, Frank will be available to both media training and editorial clients across the region. In recent months parsleymedia has worked for clients in both the public and private sector in Abu Dhabi, Doha, Kuwait and Algeria.

The group’s most recent visit to the region involved crisis training for a major oil company and general media skills training to a leading government-backed financial institution in Qatar.

David Parsley, managing director of parsleymedia, said: “We’ve built our business in the Middle East over the past three years and Frank’s addition to the team is an enormous boost as it ensures we have a strong presence in the region at all times.”

For example, do you know how to craft a cracking press release? Have you got a great picture to go with it? Can you deliver your message in a 15 to 20 second soundbite? Do you know what to wear on TV and how to sound great on the radio? And, crucially, do you know how to handle those tough questions without looking like you’re avoiding them, while, at the same time getting to the point you want to make?
Well, we know the answers to all those questions and more, because our team has decades of top media experience and we train some of the biggest names in business every week.

There’s never been a better time to get that FREE publicity from the media. With ever-fewer journalists now being expected to multi-task across print and broadcast disciplines the time they have to fill acres of space and air time has been dramatically decreased compared to just a few years ago. And the journalists’ lack of time is fabulous news for you.

If you know how to get your message across and are able deliver it the way the media wants it, then, frankly, it’s never been easier to breathe the oxygen of FREE publicity.

Our team of experts are ready and waiting for your call and in just a few hours or over the course of a day we can show you, as an individual or as a team, how to get the media on your side.

To find out more about our media training services click here.