According to HitWise, a online data measurement company, Pinterest has cracked the top 10 sites in the social network category.  What is Pinterest?, and who can benefit from it?  I recruited Sarah Dryden, Search-Social Strategist at Path Interactive, who has been pinning since last year, to provide us with some insights on this hot new social network.

Director of New Media at Path Interactive, and the course instructor,  Ruben Quinonessays, “This course provides an in depth and realistic view of online properties and their relationship to brands, as well as the latest techniques that are being employed successfully.”

About Path Interactive
Path Interactive is a leading New York search engine marketing providing results oriented \campaigns for national, regional & local business clients. Path employs a unique approach to pay per click search management, organic website optimization, and social media marketing. Our  team draws its strength from a diverse mix of media professionals, whose expertise spans both the traditional and new media as well as experience in both local and national markets.

To register for this course, visit the NYU SCPS “Registration Page”

Selecting the right keywords for a web page is critical element of a successful campaign strategy, however, its important to evaluate the competitiveness of key term selected.  Selecting only highly competitive terms can lead to unrealistic goals and an unbalanced approach to attain increase in traffic.  Join one of our own SEO specialists, Avinash Conda, as we explore this topic in this video.

There are many aspects to optimizing your individual web pages from meta data, to keyword density, proximity, images, videos, etc.  Join Sarah Dryden (Digital Strategist) as we  we talk a little SEO and touch on this one element of on page optimization, introducing key phrases into your headlines and sub headlines.

Path Interactive is an NYC SEO Optimization company, paid search management, and social media services are also available.

Last week in Branding Your Facebook Page, we discussed an offline ad that encouraged users to go to their facebook page, however, it seem disconnected.  Unfortunately, this seems to be the norm.  We decided that it would be a good idea to point out a campaign that was doing it right.  Join Michael Stearne and I as we discuss an offline ad for Top Chef, and how they did a good job of following through on their call to action.

With so may channels to advertise, including the rising cost of facebook ads it makes sense to brand your facebook page offline in any offline creatives you might have, however, what is the appropriate way to do that?  Join Mike and I on a two part series of what we’ve encountered on the streets of NYC when it comes to appropriate branding of your facebook page. To be clear, the example we discuss is normal and not isolated to this campaign, which we have no knowledge of the particulars of the campaign.