How to market through you personal facebook profile

Path TV Episode 15 – Part two

Join guest Larry Sharpe in part two as he explains how he markets through his personal status updates via facebook.

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Don’t forget to look into Larry’s up coming U-Based Sales Process Course, to learn more about being a successful business owner, sales producer, marketer, etc.  The course starts on September 14th, Tuesday evenings, 5:30-8:30 for 9 weeks straight.  Click here for registration details.

Targeting social media outlets is a great stand alone marketing strategy but, many times it is used in conjunction with search engine optimization.

Social Media directly impacts the search engine results. Here are three reasons how social media can help boost SEO!

1) Generate Relevant Natural Inbound Links -

A successful social media campaign can help to generate a ton of NATURAL links. This is huge deal because a lot of SEO efforts do come from linking strategies.

2) Reputation Management and Social Media Websites -

By building a series of social media site profiles you are increasing your brand awareness. This can be both a positive and a negative when it comes to managing your business. Just ask quickly as you can get ranked for your brand, other negative results can be populated

3) Ranking Organically From Social Media Websites -

Social Media sites rank extremely well on the search engines.

This is helpful for new sites trying to get off the ground and even create brand awareness. The social media sites can outrank the own site which is helpful getting referral traffic.

Digital News Roundup is a new weekly segment which highlights the latest in news and happenings in the online world within the past week.

Hearst Opening ‘Think Tank’ for Apps; MocoNews
The magazine publisher focuses more efforts on app rollout through the end of the year, by opening a “App Lab” at its NY headquarters.
The Takeaway: Traditional publishers are reinventing their roles in the digital landscape.

Facebook to Start Rolling Out New Page Width; Mashable
Facebook has begun rolling out narrower Page tabs today. The width of the tabs will be reduced from 720 pixels to 520.
The Takeaway: Better check those pages ASAP and contact your developer.

“Old Spice Guy” Ad Wins an Emmy; Mashable
Ad agency Wieden + Kennedy’s “The Man Your Man Could Smell Like” TV spot for Old Spice has won the Emmy for Outstanding Commercial.
The Takeaway: That such a unique ad campaign can win such a mainstream award shows how online video can be used to harness a greater customer base.

Facebook Places Creates New Marketing Value; Ignite Social Media
With the recent launch of Facebook Places, Facebook steps up as a threat/competitor to services (Foursquare and Gowalla) that previously dominated the location based applications.
The Takeaway: Start planning for how you can incorporate Facebook places into your marketing campaigns.

Introducing Weighted Sort; Google Analytics Blog
Google announced a new sorting algorithm called weighted sort. Now when you sort on a computed metric, you can weight that sort by the number of data points, bringing you the most interesting and actionable rows first.
The Takeaway: The change will add more precise insight and results for users.

Promoted Tweets Are Super Effective, Advertiser Says; TechCrunch
Online brokerage firm Zecco is one of the participants in Twitter’s Promoted Tweets program – currently in beta – and announced that the ad platform has proven to be very effective for the company to date.
The Takeaway: Once out of beta, expected Twitter’s Promoted Tweets to largely change the playing field.

Does it matter what you say on your updates?

Path TV Episode 14,  Watch this video as my guest Larry Sharpe discusses his successes writing effective and memorable status updates.

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Yahoo has announced its search results are now powered from Bing’s organic search results.

On August 24th, Bing released the statement “This is a great milestone for Bing and Yahoo! and our customers, and we are happy to report the transition has gone smoothly and we feel great about the progress our search alliance has been making over the summer.”

Bing Powered Organic Yahoo Search Results are LIVE as of August 24, 2010

When conducting a search on Yahoo and scroll to the bottom of the page you can actually see “powered by Bing”. The full transition began to take place a week ago and is fully LIVE and running. Senior Vice President of Yahoo, Shashi Seth states ” I am proud to announce that the transition of organic search between Yahoo! and Microsoft is complete.”

The Future of The Yahoo and Bing Migration

What we can expect in the upcoming future regarding the Yahoo and Bing migration? The migration of sponsored listings of course! Bing states “We continue to work hard on the migration to adCenter, and are optimistic about completing this phase later this fall. As we have said all along, our primary goal is to provide advertisers with a quality transition experience in 2010, while being mindful of the holiday season.”

Digital News Roundup is a new weekly segment which highlights the latest in news and happenings in the online world within the past week.

Re-Virb: Social Network Relaunches, Hopes to Become ‘Tumblr For Entire Websites’; TechCrunch
Re-Virb is planning to take the simple features and high quality design of Tumblr to blogging platforms and apply them to the creation of ‘entire websites’.
The Takeaway: The seamless integration of social media on Re-Virb make Wordpress and Tumblr seem advanced.

Facebook Moving away from FBML; All Facebook
Facebook will be moving away from FBML toward iFrames in both canvas applications as well as Facebook applications.
The Takeaway: Start planning for the move now. You don’t want your pages and apps to be left behind.

Pay Attention to this Startup: Shopkick, Launching Today, Is Foursquare for Shopping – With Actual Rewards; Silicon Alley Insider
Shopkick  launched its flagship iPhone app last week. This new app brings together the best parts of mobile apps, location-based services, and commerce, and definitely adds a new spin to location-based apps.
The Takeaway: Using commerce and location-based apps is no longer something to be ignored.

Social Recommendations Startup GetGlue Launches Android App, Mobile Website; TechCrunch
Similar to the recently launched iPhone app, the free Android app and new mobile site allows users can to check-in to their favorite shows, music, movies and books, and see what their friends are enjoying in real-time.
The Takeaway: With GetGlue’s recent partnerships with Revision3, HBO, Showtime, Barnes and Noble,  and Universal, real time social recommendations are just around the corner.

Facebook Places API Released; Mashable
Facebook is hoping the apps created with this API will enhance real-world social experiences, and online marketing experiences.
The Takeaway: The power of knowing where your friends are at the exact moment they’re there could be used in countless ways, both for fun and for profit. Start brainstorming.

A little off subject from our online marketing topics, but very much related to how we promote ourselves online.  It is very common that the first thing you do when you meet someone in a business setting, is to give out your business card, in some cases, before there is even a conversation.   I have been the beneficiary of many business cards, most I have not asked for.  With my own cards, I have changed my approach.  I find myself holding back on giving my business card out, an approach I have metaphorically adopted online.  Watch this video as Larry Sharpe from the Neo-Sage discusses this approach when you have a stack of your own cards ready to go.

Subscribe Via YouTube or Itunes

Look into Larry’s up coming U-Based Sales Process Course, to learn more about being a successful business owner, sales producer, marketer, etc.  The course starts on September 14th, Tuesday evenings, 5:30-8:30 for 9 weeks straight.  Click here for registration details.

How Businesses Can Build an Effective Facebook Page

New York, August 19th, 2010: Highly targeted traffic is the key to success for any business looking to build a brand, acquire leads, or bring in sales. Facebook is proving to be an undeniable source for such targeted traffic. However, the conversion of this traffic to leads, brand building or direct sales depends on the effectiveness of the Fan pages created for such businesses.

Ruben Quinones, Director of Sales and Social Media at New York-based agency Path Interactive and an adjunct instructor at New York University, is going to share little known tips, tricks and strategies at the Web 2.0 Expo this fall.

Armed with knowledge in creating and managing clients’ Social Media accounts, his experience in deploying  ad campaigns for clients at his firm Path Interactive – leaders in SEM, Online Marketing and Strategy – has caught the attention of conference planners at Web 2.0 Expo.

“The web is constantly growing with the birth of new business models, new ways of connecting people, and new tools. Facebook is literally “In your face” now with over 500 million users. Success for business involves the right combination of trust and a constantly evolving network of friends and brand advocates. ”

- Ruben Quinones

The Web 2.0 Expo will bring the latest tools, business models, concepts, and strategies to the forefront. Experts, thought leaders, and entrepreneurs will connect during seminars on business modeling, analytics and metrics, real-time and cloud computing, and more.

As Quinones put it, “If you are an Internet strategist, marketing professional, product manager or just a tech enthusiast, Web 2.0 expo is where you should be heading.”

About Path Interactive

Path Interactive is a leading New York search engine marketing & full-service internet advertising firm providing results oriented ad campaigns for national, regional & local business clients. Path brings a unique approach to pay−per−click search management and organic website optimization. Our marketing team draws its strength from a diverse mix of media professionals, whose expertise spans both the traditional and electronic media as well as experience in both local and national markets. For more information on Path Interactive, go to www.pathinteractive.com

About Ruben Quinones

As the Director of Sales and Social Media for Path Interactive, Ruben provides forward thinking leadership for the company’s social media marketing processes and manages the day to day social media operations for the firm. Out of the office, Ruben teaches at New York University’s Center for Advanced Digital Application as well as runs seminars on using social media for business networking.  His personal website is rubenquinones.com, where he blogs about all things social media, posts video chats with Con Edison, and recruits new Twitter followers for his @rubenq musings.  During Web 2.0 Expo, Ruben will cover topics such as writing SEO optimized descriptions for Facebook fan pages, architecture, how to grow your fan base, promoting contests and much more.

About Web 2.0 Expo

The Web 2.0 Expo is a joint initiative by O’Reily Media and UBM TechWeb to enlighten attendees on the latest Web 2.0 has to offer. Web 2.0 Expo is the place where those in the know congregate. The 2010 Web 2.0 Expo will be held at Empire West Hotel in New York City on the Tuesday, September 28. If you would like to grab your seat at the conference, register at https://en.oreilly.com/webexny2010/public/register and receive a 25% discount when you use this code: webny10fos

Google has evolved into much more than a search engine competing with many companies other than search.

Google docs has become a smash hit within businesses and a major competitor of Microsoft Word. Many businesses are already leading to Google Docs as a business communication platforms for many reasons

Why Choosing Google Docs As a Communication Platform For Your Business Is a Smart Decision

•    It’s FREE – Using Google Docs is free. Unlike it’s competitors Microsoft Word, which to use their document services is indeed quite expensive, it comes with much for free and interactive features.

•    It’s Web Based - Google Docs has the benefit of web based word processor, spreadsheet, presentation, form and data storage services. You are allowed to share this with multiple users and can even give these users designated access to view only and/or edict the document. it also automatically saves your document so you won’t lose information

•    Archive Your Documents No Matter What Browser You’re Using -  Google Docs works on all browsers such as IE, Firefox, Safari, Chrome running on Windows Apple OS X and Linux

Google Docs And Its Helpful Features

•    Storage Amount for Users – Google Doc users can store 1,000 spreadsheets, 5,000 images and 5,000 documents/presentations.

•    Save Your Google Docs in Multiple Formats – users can save their document in a variation of formats such as Word, HTML, CVS, PDF, RTF, TXT, ODF and more!

•    Enables Users & Non Users To Collaborate on The Same Document in REAL Time - Multiple users can share, open, and edit documents at the SAME time. Another great feature is that in the case of spreadsheets, all users participating in the editing process will be notified by e-mail of any changes made to the document.

Digital News Roundup is a new weekly segment which highlights the latest in news and happenings in the online world within the past week.

Gap Offers 25% Discount for Foursquare; Mashable
Only valid for one day, Gap cut 25% from the prices of all the clothes in its retail stores for customers who checked in on Foursquare.
The Takeaway:Another good retail example of Foursquare adoption.  Smaller retailers, should be on top of the curve.

Peer Index Is ‘Worth Watching’; Silicon Alley Insider
This new tool uses the world of social media (blogs, twitter, facebook, linkedin, etc) to determine who are the “authorities and opinion formers” on the web.
The Takeaway: Peer Index could turn into a valuable back linking resource.

Delta Air Lines is now using Facebook to book seats; Seattle PI
Delta Air Lines launched the industry’s first social media ‘Ticket Window’ enabling bookings directly from its Facebook page and other social media sites.
The Takeaway: If this is successful, expect more brands to use Facebook page to drive offline point of sale purchases.

Google’s Mobile Query Growth  “Dramatically Higher” Than PC; Search Engine Land
During an investor webcast Google said that an “increasingly large” number of advertisers were doing mobile campaigns and that there was a “dramatic amount of interest” in mobile among those not yet advertising in mobile.
The Takeaway: Location-based businesses should keep an eye out for mobile PPC opportunities.

Twitter Rolling Out “You Both Follow” Feature; Mashable
As the name implies, this new feature shows you the people that you and another Twitter user mutually follow.
The Takeaway: This will make it easier for new users to find people to follow.