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	<title>Walking the Path</title>
	
	<link>http://blog.pathoftheblueeye.com</link>
	<description>Smashing Silos &amp; Encouraging Collaboration in Health Marketing Communications</description>
	<lastBuildDate>Wed, 11 Jan 2012 17:09:58 +0000</lastBuildDate>
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	<itunes:summary>fyi: health marcomms is a regular podcast focusing on the trends, people and events impacting the global health marketing communications industry. 

The podcast is part of the Path of the Blue Eye Project. 
The Project is a global initiative designed to encourage collaboration and knowledge sharing among health marketing communications professionals from around the world.  Learn more about the Project at www.pathoftheblueeye.com.</itunes:summary>
	<itunes:author>Path of the Blue Eye Project Staff</itunes:author>
	<itunes:explicit>clean</itunes:explicit>
	<itunes:image href="http://pathoftheblueeye.com/multimedia/FYI_Podcast/itunes_image/eye_logo.jpg" />
	<itunes:owner>
		<itunes:name>Path of the Blue Eye Project Staff</itunes:name>
		<itunes:email>fardj@yahoo.com</itunes:email>
	</itunes:owner>
	<managingEditor>fardj@yahoo.com (Path of the Blue Eye Project Staff)</managingEditor>
	<itunes:subtitle>Highlighting trends, events and people in global health marketing communications</itunes:subtitle>
	<itunes:keywords>health marketing, health communications, health, wellness, mobile health</itunes:keywords>
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		<title>Walking the Path</title>
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		<link>http://blog.pathoftheblueeye.com</link>
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	<itunes:category text="Business">
		<itunes:category text="Management &amp; Marketing" />
	</itunes:category>
	<itunes:category text="Health" />
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		<title>unNiched(micro): Health Marketing Innovation Series – One World Dr: Delivering Mobile Health Innovation to the Developing World</title>
		<link>http://feedproxy.google.com/~r/pathoftheblueeye/hVsF/~3/xL7NCXT-Hmc/</link>
		<comments>http://blog.pathoftheblueeye.com/2012/01/11/unnichedmicro-health-marketing-innovation-series-one-world-dr-delivering-mobile-health-innovation-to-the-developing-world/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 16:53:06 +0000</pubDate>
		<dc:creator>Jayme Hummer</dc:creator>
				<category><![CDATA[FYI: Health Marcomms]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[unNiched(micro) - Scratch, Sniff and Learn Innovations]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=1517</guid>
		<description>This episode of fyi: health marcomms marks the third of a special series of podcasts dedicated to the innovators who participated in our most recent  unNiched(micro) event which was titled Scratch, Sniff &amp;#38; Learn. unNiched(micro) is a breakfast series dedicated to knowledge sharing among professionals, students, and educators within the health marketing communications industry.
Scratch, [...]&lt;img src="http://feeds.feedburner.com/~r/pathoftheblueeye/hVsF/~4/xL7NCXT-Hmc" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://blog.pathoftheblueeye.com/2012/01/11/unnichedmicro-health-marketing-innovation-series-one-world-dr-delivering-mobile-health-innovation-to-the-developing-world/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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			<itunes:subtitle>This episode of fyi: health marcomms marks the third of a special series of podcasts dedicated to the innovators who participated in our most recent  unNiched(micro) event which was titled Scratch, Sniff &amp; Learn.</itunes:subtitle>
		<itunes:summary>This episode of fyi: health marcomms marks the third of a special series of podcasts dedicated to the innovators who participated in our most recent  unNiched(micro) event which was titled Scratch, Sniff &amp; Learn. unNiched(micro) is a breakfast series dedicated to knowledge sharing among professionals, students, and educators within the health marketing communications industry.

Scratch, Sniff &amp; Learn was designed to showcase innovations in health marketing communications.  Seven organizations presented recently developed innovations designed to advance mobile health, public health, gamification in healthcare, and more.

Attendees were then able to experience (or scratch and sniff) these innovations first-hand during the event.  Instrat Global Health Solutions and The Anadach Group have come together to create One World Dr., a mobile health based platform which continuously monitors patient conditions and then provides specific tools for physicians and medical workers to respond appropriately to the patient's needs via SMS technology. The idea behind this platform is to not only encourage positive health behavior change in the patient, but also manage the patient's conditions before they become emergent. Through sending a simple text message to One World Dr., patients can ask questions and monitor health conditions in an easy and effective manner. The platform is currently being used in Nigeria and will soon expand to other countries throughout Africa.

In this podcast interview I discuss the project with Okey Okuzu, Founder and CEO of InStrat Global Health Solutions. Okey provides insight into the back story of creating One World Dr., specific accomplishments the project has seen thus far and his ideas for expanding One World Dr. in the future.


Learn more about this innovation by:

	 Reading this case study published on the Path of the Blue Eye Project's community wiki

 Engage with the Podcast

Call our listener line at (866) 572-0497 to share  new and emerging trends, comment on the program or request an interview

	Subscribe to this podcast’s RSS feed
	Keep up with fyi: health marcomms via iTunes
	Podcast Theme: The Cverse Revealed, © 2009, Composed by Fard Johnmar</itunes:summary>
		<itunes:author>Path of the Blue Eye Project Staff</itunes:author>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:duration>14:17</itunes:duration>
	<feedburner:origLink>http://blog.pathoftheblueeye.com/2012/01/11/unnichedmicro-health-marketing-innovation-series-one-world-dr-delivering-mobile-health-innovation-to-the-developing-world/</feedburner:origLink></item>
		<item>
		<title>Happy New Year!; Community Survey</title>
		<link>http://feedproxy.google.com/~r/pathoftheblueeye/hVsF/~3/nqcs79tTVUA/</link>
		<comments>http://blog.pathoftheblueeye.com/2012/01/04/happy-new-year-community-survey/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 20:32:24 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Community Building]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=1503</guid>
		<description>Happy New Year and welcome to 2012!  We took a little break over the holiday season and we&amp;#8217;re excited for what the New Year has in store.
The Path of the Blue Eye Project was conceived in February 2009 and launched later that year.  As we approach our third anniversary, we thought it would be [...]&lt;img src="http://feeds.feedburner.com/~r/pathoftheblueeye/hVsF/~4/nqcs79tTVUA" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://blog.pathoftheblueeye.com/2012/01/04/happy-new-year-community-survey/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://blog.pathoftheblueeye.com/2012/01/04/happy-new-year-community-survey/</feedburner:origLink></item>
		<item>
		<title>unNiched(micro): Health Marketing Innovation Series – Ignite Talks the Gamification of Health</title>
		<link>http://feedproxy.google.com/~r/pathoftheblueeye/hVsF/~3/dl5A0-snWx4/</link>
		<comments>http://blog.pathoftheblueeye.com/2011/12/09/unnichedmicro-health-marketing-innovation-series-ignite-talks-the-gamification-of-health/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 22:05:57 +0000</pubDate>
		<dc:creator>Jayme Hummer</dc:creator>
				<category><![CDATA[FYI: Health Marcomms]]></category>
		<category><![CDATA[unNiched(micro) - Scratch, Sniff and Learn Innovations]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=1495</guid>
		<description>This episode of fyi: health marcomms marks the second of a special series  of podcasts we&amp;#8217;ll be posting over the next few weeks. The  series is dedicated to the innovators who participated in our most  recent  unNiched(micro) event. unNiched(micro) is a breakfast series  dedicated to knowledge  sharing among professionals, students, [...]&lt;img src="http://feeds.feedburner.com/~r/pathoftheblueeye/hVsF/~4/dl5A0-snWx4" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://blog.pathoftheblueeye.com/2011/12/09/unnichedmicro-health-marketing-innovation-series-ignite-talks-the-gamification-of-health/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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			<itunes:subtitle>This episode of fyi: health marcomms marks the second of a special series  of podcasts we'll be posting over the next few weeks. The  series is dedicated to the innovators who participated in our most  recent  unNiched(micro) event.</itunes:subtitle>
		<itunes:summary>This episode of fyi: health marcomms marks the second of a special series  of podcasts we'll be posting over the next few weeks. The  series is dedicated to the innovators who participated in our most  recent  unNiched(micro) event. unNiched(micro) is a breakfast series  dedicated to knowledge  sharing among professionals, students, and  educators within the health  marketing communications industry.

In October we hosted a special unNiched(micro) event, Scratch, Sniff &amp; Learn.   The event was designed to showcase innovations in health marketing  communications.  Seven  organizations presented recently developed  innovations designed to advance  mobile health, public health,  gamification in healthcare,  and more.  Attendees were then able to  experience (or scratch and sniff) these innovations first-hand during the event.

Today's podcast feature's Michael Spitz of Ignite Health. In this       episode Michael discusses the gamification of healthcare and how       gamifying tasks that seem tedious, boring or repetitive can       improve health and wellness. He points out that      adding engaging and competitive components into day-to-day       health activities can enhance game users' health.  Gamifiying health is becoming increasingly common as       products are developed for both mobile devices and computers.        During this podcast Michael discusses successful       examples of health gamification such as Ben's         Game, Fit Bit and Wii Fit.

Listen to the podcast by by clicking the link below.


Learn more about this innovation by:

	Reading this article published on the Path of the Blue Eye Project's community wiki
	Watching Spitz's presentation on gamification, embedded below (video was produced by unNiched's media partner, Pixels and Pills)


Michael Spitz on Gamification and Healthcare from Zemoga on Vimeo.

If your organization is interested in participating in or attending an  upcoming unNiched(micro) event, please get in contact here.

Engage with the Podcast


	Call our listener line at (866) 572-0497 to share  new and emerging trends, comment on the program or request an interview
	Subscribe to this podcast’s RSS feed
	Keep up with fyi: health marcomms via iTunes 
	Podcast Theme: The Cverse Revealed, © 2009, Composed by Fard Johnmar</itunes:summary>
		<itunes:author>Path of the Blue Eye Project Staff</itunes:author>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:duration>23:03</itunes:duration>
	<feedburner:origLink>http://blog.pathoftheblueeye.com/2011/12/09/unnichedmicro-health-marketing-innovation-series-ignite-talks-the-gamification-of-health/</feedburner:origLink></item>
		<item>
		<title>unNiched(micro) Health Marketing Innovation Series: Ubiqi Health</title>
		<link>http://feedproxy.google.com/~r/pathoftheblueeye/hVsF/~3/TgATkHGPG0c/</link>
		<comments>http://blog.pathoftheblueeye.com/2011/12/01/unnichedmicro-health-marketing-innovation-series/#comments</comments>
		<pubDate>Thu, 01 Dec 2011 22:40:50 +0000</pubDate>
		<dc:creator>Jayme Hummer</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Community Building]]></category>
		<category><![CDATA[FYI: Health Marcomms]]></category>
		<category><![CDATA[unNiched(micro) - Scratch, Sniff and Learn Innovations]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=1482</guid>
		<description>This episode of fyi: health marcomms marks the first of a special series  of podcasts we&amp;#8217;ll be posting over the next few weeks. The  series is dedicated to the innovators who participated in our most  recent  unNiched(micro) event. unNiched(micro) is a breakfast series  dedicated to knowledge sharing among professionals, students, and [...]&lt;img src="http://feeds.feedburner.com/~r/pathoftheblueeye/hVsF/~4/TgATkHGPG0c" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://blog.pathoftheblueeye.com/2011/12/01/unnichedmicro-health-marketing-innovation-series/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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			<itunes:subtitle>This episode of fyi: health marcomms marks the first of a special series  of podcasts we'll be posting over the next few weeks. The  series is dedicated to the innovators who participated in our most  recent  unNiched(micro) event.</itunes:subtitle>
		<itunes:summary>This episode of fyi: health marcomms marks the first of a special series  of podcasts we'll be posting over the next few weeks. The  series is dedicated to the innovators who participated in our most  recent  unNiched(micro) event. unNiched(micro) is a breakfast series  dedicated to knowledge sharing among professionals, students, and  educators within the health marketing communications industry.

In October we hosted a special unNiched(micro) event, Scratch, Sniff &amp; Learn.  The event was designed to showcase innovations in health marketing communications.  Seven  organizations presented recently developed innovations designed to advance  mobile health, public health, gamification in healthcare,  and more.  Attendees were then able to experience (or scratch and sniff) these innovations first-hand during the event.

Today's podcast features Ubiqi Health, a company developing patient assistance and educational mobile applications.  At Scratch, Sniff and Learn, they featured their flagship mobile application designed to help migraine patients track their triggers, medications, diet and treatment strategies.

Listen to the podcast by by clicking the link below.


Learn more about this innovation by:

	Reading this case study published on the Path of the Blue Eye Project's community wiki
	Watching the video (shown below) produced by Pixels and Pills, unNiched(micro)'s media partner


Jacqueline Thong of Ubiqi Health Uses Social Tools to Stop Migraines from Zemoga on Vimeo.

If your organization is interested in participating in or attending an  upcoming unNiched(micro) event, please get in contact here.

Engage with the Podcast


	Call our listener line at (866) 572-0497 to share  new and emerging trends, comment on the program or request an interview
	Subscribe to this podcast’s RSS feed
	Keep up with fyi: health marcomms via iTunes 
	Podcast Theme: The Cverse Revealed, © 2009, Composed by Fard Johnmar</itunes:summary>
		<itunes:author>Path of the Blue Eye Project Staff</itunes:author>
		<itunes:explicit>clean</itunes:explicit>
		<itunes:duration>18:46</itunes:duration>
	<feedburner:origLink>http://blog.pathoftheblueeye.com/2011/12/01/unnichedmicro-health-marketing-innovation-series/</feedburner:origLink></item>
		<item>
		<title>Giving Thanks</title>
		<link>http://feedproxy.google.com/~r/pathoftheblueeye/hVsF/~3/wlsNpFOv9Rg/</link>
		<comments>http://blog.pathoftheblueeye.com/2011/11/23/giving-thanks-2/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 17:02:23 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[About Walking the Path]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Community Building]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=1478</guid>
		<description>On this day before the U.S. Thanksgiving holiday, we&amp;#8217;d like to take a moment to thank all of the members of the Path of the Blue Eye Project&amp;#8217;s extended community who have helped power the success of our movement over the past year.  We&amp;#8217;d like to give special thanks to:

Our unNiched event advisory board and [...]&lt;img src="http://feeds.feedburner.com/~r/pathoftheblueeye/hVsF/~4/wlsNpFOv9Rg" height="1" width="1"/&gt;</description>
		<wfw:commentRss>http://blog.pathoftheblueeye.com/2011/11/23/giving-thanks-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		<feedburner:origLink>http://blog.pathoftheblueeye.com/2011/11/23/giving-thanks-2/</feedburner:origLink></item>
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