Walking the Path

Attend the Webinar: Digging Deeper to Understand Digital Health Moms

Fard Johnmar — Thu, 17 May 2012 21:01:23 +0000

Last week, my firm Enspektos, LLC released a report focusing on the rise of digital health moms. It outlined how moms are using a variety of digital channels and the challenges and opportunities associated with communicating with them about health via social and online media. I’m happy to say the report has been well-received. Today, [...]

Infographic Novel Outlines Six Habits of Highly Successful Health Marketing Communications Pros

Fard Johnmar — Wed, 16 May 2012 15:21:43 +0000

A while back, I launched the online health marketing communications community, the Path of the Blue Eye Project, by publishing a graphic novel of the same name. Since the Project was introduced, I’ve watched the digital world evolve from a text-based medium to one where visual content is taking center stage. In fact, some have [...]

Learn the Five Forbidden Secrets of Digital Health Masters

Fard Johnmar — Fri, 11 May 2012 15:59:31 +0000

When I was a kid growing up in New York City, I had a Saturday afternoon ritual: watching martial arts movies (with bad English dubbing) that were played on Channel 5′s Drive in Movie series. Channel 5 is now Fox, but anyone who grew up in New York during that time will know how incredibly [...]

Majority of Online Moms Say Social Networks Influence Their Opinions About Health and Wellness, But There’s More to This Story

Fard Johnmar — Wed, 09 May 2012 20:06:31 +0000

Today my firm Enspektos, LLC released a new report titled “Digging Beneath the Surface: Understanding the Digital Health Mom.” It provides new data on how online moms are using a range of digital technologies including mobile and social networks for health. There are two main messages from the report. The first is that moms are [...]

Can Social Media Change Health Behavior? For Facebook’s Organ Donation Push the Answer is Yes

Fard Johnmar — Thu, 03 May 2012 21:06:18 +0000

Over the past few months I’ve been focusing heavily on the question of whether social media can activate and change health behavior. In an e-book published via my firm Enspektos, Justifying the Digital Health Content Investment, I outline how online/social content can serve as a trigger for health behavior change, motivate people and increase perceived [...]