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	<title>Walking the Path</title>
	
	<link>http://blog.pathoftheblueeye.com</link>
	<description>Smashing Silos &amp; Encouraging Collaboration in Health Marketing Communications</description>
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		<title>Grandma’s a Teenager: The Importance of Digital Age</title>
		<link>http://feedproxy.google.com/~r/pathoftheblueeye/hVsF/~3/SbFgE59d608/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/03/03/grandma%e2%80%99s-a-teenager-the-importance-of-digital-age/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 19:00:04 +0000</pubDate>
		<dc:creator>Jane Sarasohn-Kahn</dc:creator>
				<category><![CDATA[Health 2.0]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=887</guid>
		<description>She’s 72, texting her girlfriend in Florida, and dissing her Medicare Part D supplemental health plan on Facebook.
No, it’s not a scene from Freaky Friday – you might remember, the Disney movie (whether Old School with Jodie Foster or updated with Lindsay Lohan).
It’s digital age coming to communications. While we assume that younger people are [...]&lt;img src="http://feeds.feedburner.com/~r/pathoftheblueeye/hVsF/~4/SbFgE59d608" height="1" width="1"/&gt;</description>
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		<slash:comments>0</slash:comments>
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		<title>Causal Conversation Webinar – How NORD and Siren Interactive Raised Awareness &amp; Sparked Action for 2010 U.S. Rare Disease Day</title>
		<link>http://feedproxy.google.com/~r/pathoftheblueeye/hVsF/~3/uFtgCVq3Sb4/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/03/02/causal-conversation-webinar-how-nord-and-siren-interactive-raised-awareness-sparked-action-for-2010-u-s-rare-disease-day/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 20:38:54 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Casual Conversation Webinars]]></category>
		<category><![CDATA[Community Building]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=877</guid>
		<description>As many of you are aware, we had to cancel last week&amp;#8217;s highly anticipated Webinar focusing on the #SXSH conference due to an unprecedented snow emergency in New York state.  While we couldn&amp;#8217;t focus on the conference beforehand, we plan to devote a future Casual Conversation Webinar to SXSH and what Shwen Gwee and his [...]&lt;img src="http://feeds.feedburner.com/~r/pathoftheblueeye/hVsF/~4/uFtgCVq3Sb4" height="1" width="1"/&gt;</description>
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		<slash:comments>6</slash:comments>
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		<item>
		<title>Webinar Canceled</title>
		<link>http://feedproxy.google.com/~r/pathoftheblueeye/hVsF/~3/J2MuvbFUbNU/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/02/26/webinar-canceled/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 16:16:56 +0000</pubDate>
		<dc:creator>Sarah Ragsdale</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/2010/02/26/webinar-canceled/</guid>
		<description>Today&amp;#8217;s Webinar is Canceled due to NYC weather.
Keep up with the Path of the Blue Eye project by subscribing to our RSS feed and/or downloading our nifty widget. Also, get more insight and information at our knowledge community, Living the Path, by clicking here.&lt;img src="http://feeds.feedburner.com/~r/pathoftheblueeye/hVsF/~4/J2MuvbFUbNU" height="1" width="1"/&gt;</description>
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		<slash:comments>0</slash:comments>
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		<title>Community and Conversation via Social Media in Europe: A Dialogue with #hcsmeu’s Founders (Part I)</title>
		<link>http://feedproxy.google.com/~r/pathoftheblueeye/hVsF/~3/szr2SvEWmpY/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/02/23/community-and-conversation-via-social-media-in-europe-a-dialouge-with-hcsmeu%e2%80%99s-founders-part-i/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 17:28:30 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=869</guid>
		<description>Last year, Silja Chouquet of WhyDotPharma and Andrew Spong of STweM launched a unique pan-European initiative designed to &amp;#8220;explore and highlight how social media could revolutionize healthcare by increasing patient focus, improving access to services and gathering high quality patient outcome data.&amp;#8221; They launched a twitter conversation community, #hcsmeu, that currently boasts an active global [...]&lt;img src="http://feeds.feedburner.com/~r/pathoftheblueeye/hVsF/~4/szr2SvEWmpY" height="1" width="1"/&gt;</description>
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		<slash:comments>8</slash:comments>
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		<item>
		<title>Is Let’s Move Already Doomed to Fail?</title>
		<link>http://feedproxy.google.com/~r/pathoftheblueeye/hVsF/~3/quh7GBQ6jUM/</link>
		<comments>http://blog.pathoftheblueeye.com/2010/02/22/is-lets-move-already-doomed-to-fail/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 19:49:08 +0000</pubDate>
		<dc:creator>Fard Johnmar</dc:creator>
				<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Health Communications]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Public Health]]></category>

		<guid isPermaLink="false">http://blog.pathoftheblueeye.com/?p=862</guid>
		<description>Are you excited about First Lady Michelle Obama&amp;#8217;s new anti-childhood obesity initiative, Let&amp;#8217;s Move?  You should be.  But, before you get too enthusiastic, consider recent history.
Early in the last decade a new public health initiative was launched to great fanfare and public acclaim.  The cause: reducing childhood obesity. Funding was appropriated, policymakers were corralled and [...]&lt;img src="http://feeds.feedburner.com/~r/pathoftheblueeye/hVsF/~4/quh7GBQ6jUM" height="1" width="1"/&gt;</description>
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		<slash:comments>6</slash:comments>
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