Walking the Path

New unNiched 2010 Study: Lung Cancer Pessimism, Stigma High Despite Progress in Research and Treatment

Fard Johnmar — Fri, 23 Jul 2010 14:48:01 +0000

Today, Lung Cancer Alliance (LCA), our non-profit partner and “client” for the unNiched 2010 conference issued an announcement about a new survey we produced especially for the event. To learn more about the study and why we conducted it, please click here. Join us at unNiched 2010, a unique collaborative online and offline [...]

Why the PR Should Own Social Media Debate is a Waste of Time

Fard Johnmar — Thu, 17 Jun 2010 21:10:47 +0000

About a week ago, I posted a study to our NewsHub about which communications discipline “owns” social media. The research, which was published by the California Annenberg School for Communication & Journalism, was fascinating because it found that public relations is winning the social media budget battle. The money statistic from the study: “One-quarter (25.4%) of [...]

Announcing the Digital Dialogue for Good Twitter Chat Series

Fard Johnmar — Thu, 17 Jun 2010 01:37:14 +0000

Today, I announced a special partnership the Path of the Blue Eye Project has established with the #hcmktg Twitter community in conjunction with unNiched 2010 called Digital Dialogue for Good. It’s designed to collect, save and share commentary and advice regarding the communications problem unNiched 2010 participants will be solving on behalf of the Lung [...]

unNiched 2010: A Unique Collaborative Boot Camp for Health Marketing Communications Pros

Fard Johnmar — Tue, 08 Jun 2010 10:00:44 +0000

Today, I’m proud to announce the Path of the Blue Eye Project’s first event: unNiched 2010. This hands on, collaborative online and offline boot camp is designed to provide health marketing communications professionals with: Deep connections with a diverse group of their peers The opportunity to actively learn collaboration, strategic marketing and team building skills Insights and information [...]

Digital Technologies, Collaboration, Knowledge Exchange and Health: Why Impact Should Be the Ultimate ROI

Fard Johnmar — Thu, 20 May 2010 18:29:01 +0000

Earlier this week, iMedia Connection published a fantastic article by Rob Key of Converseon with the provocative title: “Why we need to kill ‘social media.’” Key was not focused on semantics. Rather, he believes that too many companies, individuals and marketers are focusing on digital tactics rather than the “transformational nature of this channel.” He [...]