Facebook… love it or hate it, it’s out there and doing HUGE things! The problem for those of us in business marketing is that it’s hard to sit back and watch Facebook doing “huge things for others” while we struggle to get results and get people to “like” us.

Ever had that problem? You put the effort in, write up your content, schedule your posts, create your awe inspiring images – and no one likes your posts! Aargh. It’s no wonder so many people get frustrated with Facebook – you can literally put in HOURS and get ZIP for your efforts. Screw that!

OK, maybe not – here’s a gem of an info graphic that shows you how to get more likes on Facebook. It comes to us from the great guys (and gals) at Kissmetrics (link below).

Enjoy.

How to Get More Likes on facebook.

Infographic from Kissmetrics.com

Maximum Success University

A 6-Figure Income IS Possible!! Get my complete 12-month Coaching Program.

Want a FREE Trial? Take a look at Maximum Success University NOW!

Far too often I see a huge mistake being made in the online business world. Not so much by people who do web development and design themselves, but certainly by those people who *hire* people like me to do their design and manage their websites.

What is this mistake?

It’s the simple fact that *you* as the website “owner” don’t actually “own” your website!

Maybe you DO own your website (you paid for it right?), but do you own – or even have – the access details to it.

I’m talking about the usernames, the passwords – all the little bits and pieces that make it happen… and can TEAR IT DOWN if things go wrong.

Imagine this simple scenario -

You get someone to do your website. They do OK for a few years, but as time passes you decide to upgrade and make things a little more juicy. You current web guy or girl can’t do what you want so you move on to someone better (like me for example). Your old web guy or girl gets the shits and locks you out of your website.

• You can’t make any changes.
• You can’t add new Blog posts.
• You can’t even change your phone number on the site if you wanted to!

Worse case scenario; your web-hosting gets pulled out from underneath you and you don’t even have a website any more!

Don’t think it can happen? Rubbish!

I’ve seen variations of this situation TWICE in just in the past week!

The most important thing here is that you must PROTECT YOURSELF from idiots and wanna-be “website designers” who get ticked off if you take your business away from them.

And yes, it DOES happen.

Here’s a MUST READ ARTICLE for more information on this situation.

Enjoy… and LEARN.

http://www.paulbarrs.com/passwords-website-hosting-cpanel

Have a great week.

Maximum Success University

Learn Article Marketing from the Ground UP – Get my complete Video Coaching Program.

Want a FREE Trial? Take a look at Maximum Success University NOW!

Today I have a very quick tip for you, and it’s about how to save time with your newsletters. As you read this right now I’m not actually writing it. I’m recording it. I’m recording it because I can speak much faster than I can type.

Don’t get me wrong. I can type. I am a very good three or four finger typist, but I tend to make many errors, which means I spend a lot of time going back correcting those errors. However, if I record straight into my laptop an audio file, speaking clearly, speaking slowly, I have no mistakes. I have no errors, and I can produce an audio file which very simply then gets sent off to be transcribed. This is how I am doing this newsletter right now, and it’s how I do many of the blog posts on my website.

Good idea. What do you think?

Here’s how it saves time for me. I remember a month or two ago I came across a news article, and I thought that that was a great article for me to then reply to and make a blog post. However, I didn’t have time to make that blog post. So I got back to the office, grabbed my microphone, powered up the laptop, and recorded a five and a half minute audio file.

That audio file became a 500 or 600 word article. How? Simple. I record the program using free software called Audacity. You can find it at http://audacity.sourceforge.net/. Free software. Microphone plugged in. I record my audio file. I save it as a wav file, .wav or as an mp3.

Then I upload it to Speechpad.com. I have multiple options. They can do an overnight for me, or they can do a seven day turnaround. Of course, the seven day costs a little less. Good idea.

So with some careful planning and some pre-thought, I can have numerous newsletters, numerous blog posts, numerous articles all literally pre-written. All I have to do is come up with the idea and speak the words. It’s a great way to save time on what you’re doing as I am right now.

That’s my thought for the day. You have a fantastic one, and I’ll talk to you again real soon.

Have a great day

Maximum Success University

Want to Learn Product Creation? Get my complete Video Coaching Program.

Want a FREE Trial? Take a look at Maximum Success University NOW!

Today I want to talk briefly about keeping things up to date. This past week I visited a website of one of my competitors. It was a nice looking website, but I was very pleased to notice that it was very much out of date. His blog hadn’t been updated for almost a year. The post before its most recent was a few months before that. His latest tweet had been sent out a week and a half ago. The one before, three weeks. The one before that, a month. His Facebook business page had 60 likes. Twitter, not many followers.

I was pleased. Not much competition. And yet, it’s also disappointing because this person claims to be someone who can help others, like you, with your online marketing and keeping your websites up to date, keeping things fresh. Now it is possible, of course, that he is so busy that he just can’t do anything with his website. But… seriously?

Here’s the thing… your website is your online storefront. It is the aspect of your business which gives people their instant impression of who you are and what you do. It’s vitally important that you keep your website up to date in many different areas.

Number one… its look, its design, its display, its theme, the way that it presents that five second image when people land and they go, “Wow, looks good. Hey, these people are professionals.” These are the things that people decide when they visit your website. You don’t want them to arrive and go, “Wow, this hasn’t been touched for a long time.” No. People want to know that you’re on top of keeping your storefront clean. Would you agree?

It’s also important that you keep your content up to date, and yes, that means best through a blog, that you add extra content, that you add articles which are relevant to your potential customers and your current customers. It’s also fantastic for SEO. And yes, we have to keep things up to date from a search engine marketing perspective.

You should also have videos on your website, and yes up-to-date videos, which means a YouTube channel and adding videos on a reasonably regular basis, which, of course, are also displayed in your blog or elsewhere on your website.

These are the things just off the top of my head. There are so many more things. Have you changed over the years? Perhaps your photos need to be updated. Have your staff changed over the years? Perhaps their photos need to be updated. And I am one who believes that the photos of the people behind the business should be up front in the business as well.

It all comes down to this: People want to trust you. They want to feel that they know you. And if they don’t yet, then they gain that impression in the first five seconds, sometimes less, when they land on your website.

So tell me, when was the last time you had someone externally review your website and go, “Yes, it’s good” or “No, it’s not”? Perhaps you should arrange that sometime in the next week or two. No later. Get a third party impression of how your website is performing from a customer point of view. Don’t’ ask your friends. Don’t ask your business associates. Get someone who has never seen your website before and say, “Imagine you’re one of my customers. What do you think?” And get their feedback.

That’s my tip for this week… now go put it into action!

Maximum Success University

Need some Motivation? The answers are HERE

Want a FREE Trial? Take a look at Maximum Success University NOW!

I don’t know how many times I’ve sat down to start writing, only to find my mind blank. To have no ideas and no clue where to go. It’s not an uncommon problem. It’s called writer’s block, and many people who are not natural writers suffer even more so.

What should we write about? If we have a business blog, what should we be blogging about? How can we possibly keep our readers interested?

These are common questions among small business bloggers, and today I’ll present to you half a dozen quick, simple, and easy solutions to help you solve this mind-numbing problem.

Number one, I always suggest that you start with your customers.

Yes, very, very important. After all, are not these the people who will be reading your blog? Are not these the people who will be digesting it, sharing it, talking to their friends about it, we hope? Of course. So, firstly and foremostly, we must make sure that the content of our articles–the theme of our blog–is highly interesting to our readership, to our customers.

A good way to find out what they want is to ask them. You can do that with a simple question going out by email with your weekly newsletter.

Or you can do an online survey, perhaps at your blog, or maybe through Facebook or some other medium. I like to use a website called ‘Survey Monkey’, which makes it very easy for me to collect a survey, up to 100 responses free, and find out exactly what it is that my customers, my readers, are looking for.

Today, I’m writing about blogging for small business and how to choose what to write about. How did I know that was a good topic? Because it’s a question that I get asked time and time again. ‘Paul, what should we write about?‘These are the answers.

Another good way to get ideas is to do some keyword research. If you use something like the Google External Keyword tool, you can simply punch in your area of interest, ask it to search, and it will come back to you with a whole bunch of ideas, keyword phrases, of what people are actually looking for, searching for, in Google. This is a fantastic way to get ideas, food for thought for new title suggestions. Of course, it only takes a moment to take one subject that people are searching for and turn that into a ‘How To…’ And of course, how-to’s are great article starters. Yes, or perhaps “Six Ways To” or “Three Ways To Understand…” or “What You Didn’t Know About…”.

These are different title suggestions. Keyword research can give you a very, very fast access to hundreds of different keyword ideas and title ideas for your business blog.

Another place that you can look at is Yahoo Answers. I mentioned earlier that it’s great to write how-to articles. It’s also a brilliant idea to respond to questions. Yahoo Answers will give you questions, and of course answers. What you want to do is look through the questions. Look for popular questions. Go there, and simply search for your topic of interest, your business blog theme. The ideas, or things about the products that you sell. Look to find out what it is that people are asking about your product or service, and then answer it.

But don’t answer it at Yahoo Answers. Answer it on your blog in an article. This is a fantastic business model for online small business blogging.

Another thing you can look at is the latest news polls. Do they run polls and publish them in the news in your business or in your service sector? If they do, this will let you know exactly what people in your area, in your country, are looking for. And of course, you can then blog and write about those topics, those ideas. Give your feedback. Make it more than just an article; share both the article and your opinion on the article.

That’s the key to success. You see, anyone can write articles, just like anyone can run a poll. But your customers become interested in your opinions about these topics, about these issues. And that’s where your success in your blog will lie. Look at the news polls. They are a never-ending source of article inspiration.

You can also look at the latest news in the newspaper or on the television or on the radio, and pick up on stories in your related industry, for related products or related services. Yes, if you hear someone talking about some thing, why could you not also talk about it? Or even talk about them talking about it. There are many different ways to take. There are many different angles to take.

It all comes down to the fact that you must be open and you must be aware of what’s around you, to what’s being spoken about, to what’s in the media, to what people are talking about. Look at the latest news. And if you come up with something, if you see something, then that becomes a new blog post for your business.

Lastly, you could also look at just other hot topics. Look online. Use things like Google Trends, or more accurately, Insights for Search. If you find that things in your industry and things in your business or related products or services are on a trend spiraling upwards, why not comment on them? Add your thoughts. Add your feedback. Look at the latest Twitter trends. Look at Facebook trends. Look at what the people in your industry are talking about.

If they’re talking about it, chances are you can talk about it too, and your customers just might be interested. Hot topics are a great source of inspiration for your imagination, when it comes to writing and adding content to your small business blog.

There are 101 other ideas out there. Just be open to them, and go get them.

Maximum Success University

Now with Over 50 Targeted Traffic Training Videos

Want a FREE Trial? Take a look at Maximum Success University NOW!

Mobile Marketing and Social Media: With the increase in the number of mobile users, it’s no wonder marketing strategies are more and more often geared towards the mobile world. Another great strategy is the blending of social media. For example, an iPhone user will use Facebook to look and sort through some stuff like news apps, games, etc.; whatever is mostly used by their friends, they would most likely use for themselves. Digital marketers can then pair up with Facebook to let them place in app ads that these consumers will most likely click and download for themselves.

Content Marketing and Author Rank

Content marketing utilises various forms of online literature such as eNewsletters, quality articles and info graphics to build awareness of a business throughout the online world. And also because of this, there are now many companies putting more resources towards this type of marketing. Other companies use credible authors to write articles with incredible content which then would be published and shared through various online mediums such as social networking sites and article sites.

The following info graphic outlines the top 4 digital marketing trends -

Enjoy

Courtesy of http://www.dotcominfoway.com/

A custom software and web application development company

Maximum Success University

Don’t spend another cent this year! Get my complete 12-month Coaching Program.

Want a FREE Trial? Take a look at Maximum Success University NOW!

Fact # 1: Comment posting for getting backlinks WORKS. Period. You just have to be careful on how you proceed with it. Read below for instructions.

[Side Note: Even though, without doubt the EASIEST WAY to do this is with auto-posting 'blog commenting' software, I have to point out that I DO NOT USE such programs and hate them with a passion. I believe in offering QUALITY at all points in your business, never spam crap. However, I know that some people are still going to do this so you may as well know the "rules" to help you get by.]

Fact # 2: Comments that are not related 100% to the content of a blog post are always considered to be spam. So please please, PLEASE only target related blogs to your niche or industry.

Fact # 3: Even then when you post comments to various blogs online IN MASS then *SOME* of the comments will STAY there and won’t be deleted. Why? Because it’s the name of the game. There are blogs that have been created for allowing such posts only for giving the impression of high traffic to search engines.

Fact # 4: NEVER (repeat NEVER) use a link that will direct people to YOUR SITE in a direct way (especially never to your money site). Why? Because IF there is always a chance that your site will be marked as a spam blog then it will never get it’s link juice again and the whole process won’t work at all.

What to do instead: Create a virtual property instead; create a lens at Squidoo.com or a blog at wordpress.com with a targeted unique article that has a strong call to action back to your site and then link that *to* your main site, blog, money site etc. Then use THAT ‘virtual’ address when posting comments in mass.

Fact # 5: EVER (repeat NEVER) use your primary email address for automated blog commenting as well. Some anti “comment spam” plugins will track and ban you by email address, which means if your main email address gets canned you won’t even be able to post a legitimate comment on a blog that you like.

In conclusion:

Understand this fact… auto-blog commenting is SPAM. No ifs, no buts, no exceptions. When ever you post a comment via some auto-posting software and you haven’t taken the time to read the post and post something useful about it – this is spam.

My best advice is that you choose half a dozen good traffic blogs and post comments regularly to them. Interact with other commenters and interact with the owners. The kind of quality traffic this will bring you is far more profitable than the random traffic generated through some virtual link posted randomly on tens of thousands of most likely unrelated and seriously low-traffic blogs. Screw the “link juice”.. always look to good quality referral traffic if you want to make money selling products and building a long-term profitable online business.

Paul Barrs

PS. I’d love to hear *your* comments on this topic 

Maximum Success University

Find out why WSO’s are Killing Your Business! Get my complete 12-month Coaching Program.

Want a FREE Trial? Take a look at Maximum Success University NOW!

If You’re Serious about Making Money Online then You Must Understand THIS!

When you came to this website you came here looking for something specific. Even if *you* didn’t know what it was, you came here because you were looking for something that will HELP you – help you get from where you are now to where you want to be.

If I am to succeed as a website owner, it’s essential that I also understand *your* needs. If I don’t know what you’re after – how can I possibly give it to you?!

If you want to succeed online, you too must learn how to discover what your customers what… and then how to give it to them. I’d like to help you.

Are you My Perfect Customer?

This email came to me the other day from a new customer who found that what I offered what *exactly* what he was looking for. If you take a moment to read it, you will see – and know – if I can help you.

If you’re ready!

I know you are busy, but I wanted to write and thank you for your personal email, and give a little input on why I chose your training.

I have been online for many years now. I’ve tried to make money online here and there, in between offline activities.

I never really made anything worth mentioning. I built one website after another, and tore them back down again.

Over the years my problem has been the failure to maintain focus in one direction. Every time I would start of in one direction, another system or product promise would come along, and I would switch direction again. I have taken “Information Overload” to a new level. Thus I have never been successful.

After purchasing program after program and listening to every self-named guru I came into contact with, I am no further ahead than when I started. In fact I am actually further behind.

So we arrive at where I am today. The economical situation here in the U.S. is currently in decline. So much so, that my adult children have moved back in with my wife and I, in order to make it. Due to the number of people in my home, I am restricted to my bedroom with just a three year old laptop. I have little to no money to start with.

You may be wondering why I am telling you all this. Well the reason is, I have come to the point in my life, where I have decided to put the majority of what all the the so-called gurus have taught in a virtual trash can, and find one person I trust as a mentor and focus explicitly on what that person teaches me. So I scrapped my website again and started my search for that one person who could lead me in the right direction.

Well Paul, your that person. I have decided to make you, and you alone, my mentor.

I came upon you in a search for “free branded ebooks”, which eventually led me to the “Maximum Success University“. I was immediately impressed. You seemed so much more sincere than everyone else. So I started researching you, your business and your reputation. I was very pleased with what I found

So I signed up for FreeViralEbooks.com and started reading your posts on PaulBarrs.com. Then I listened to your “PLR Profit Bonus” audio. After listening to the confidence, sincerity and trustworthiness you presented in that audio, along with the emphasis you put on always maintaining quality products and an excellent reputation, I knew you were the one to choose as my mentor.

So I registered for your “Maximum Success University” and have my eyes focused on the future. I have already started with the lessons. I am currently in the “Getting Started Online… Again” section. I have and am taking everything that you teach to heart. I wrote down my 90 day commitment and never watch a video or listen to an audio without making sure I have a pen and paper ready. I actually have to keep rewinding the lesson because I can’t write everything I want as fast as the lesson is going. I think that’s a good thing.

Just as you teach, I keep telling myself that if you did it, and if I follow what you teach, I can do it to.

I do have to tell you that right away you hit it spot on with my past experiences. You teach that a person should not wait to get more ready or hang on for the perfect moment to start. That is what I was always doing. I always wanted to make sure that I had everything just right before I really went live or started. Then before I knew it, another fail-proof money-making system or offer would come along, and I would put the previous venture on hold and lose my focus.

Thank you for all your hard work

Can you relate to any area of that letter? I know I can.

When I was just getting started out in Internet marketing, I was earning less than $300 a week packing shelves in a supermarket. I struggled for two and half years until someone handed me a step by step guide to making money online. Within less than 12-months I’d turned my dreams into a 6-figure Business.

I know you can do the same! All you need is a good coach, a step by step guide and the right program.

I can help you with that! That’s the REASON I’ve created the training programs that I have… to help YOU. Yo help you learn what you need to *do* to get results online.

No hype, no BS, no false promises.

And you can join with me whatever level that you’re comfortable with -

• Subscribe to my blog updates by email. (See subscribe box top left corner)
• Follow my Internet Business Training on Facebook.
• Or Join with me at Maximum Success University & get that break through you’ve been looking for.

Whatever it is that you’re looking for… if you’ve been looking for some time without finding the answers (and your results should speak for themselves)… then stop. HERE you will find what you need.

I look forward to hearing from you,

Warmly,

Paul Barrs

Maximum Success University

A 6-Figure Income IS Possible!! Get my complete 12-month Coaching Program.

Want a FREE Trial? Take a look at Maximum Success University NOW!

Facebook keeps changing things, yep, and frustration prevails. However, its in understanding how Facebook works from a CONSUMER point of view that we can unlock the secrets to getting more views, more likes and more shares for our posts.

The simple way to put it… when WE ENGAGE more, THEY engage more; and the more that ‘they’ engage, the more time our posts remain visible.

As this infographic shows, the forumla for Facebook success isn’t complicated. In fact, it only tells us what we already know -

* Write / offer CONTENT that people WANT.

I’ll follow this up in a few weeks with a break-down of how to analyse your Facebook posts for interest and engagement.

Enjoy this very neat infographic.

Maximum Success University

Learn Article Marketing from the Ground UP – Get my complete Video Coaching Program.

Want a FREE Trial? Take a look at Maximum Success University NOW!

Today, we’re going to talk about one of the most essential things that you must understand in business if you want to have any level of success whatsoever.Here’s the wonderful thing about this magical stuff; it doesn’t just apply to online or internet business, it applies to all areas of business: Big business, little business, medium business, mom and dad business, grandpa business, kid’s business. Whatever the business is, it applies to absolutely all of them, online or offline, even both. Here it is, the marketing basics, the 101 of how to be tremendously successful when it comes to making money in business.

Click here to view the embedded video.

I have to throw in a little disclaimer, I’d like to be able to take the credit and go, “Hey. This was my idea. I came up with this,” but I didn’t. I’ve known about it for absolutely years and I’m sure it’s been around generations before that. Coincidentally though, I did come across it again just 2 days ago while reading a newsletter from a good marketing buddy of mine, Marlon Sanders. Someone you should look up if you haven’t come across his training yet. Anyway, reading through this newsletter, I love the simplicity of the way that 101, the 1-2-3 or the A-B-C, as I’ve always called it, makes sense. Here’s what you need to do if you want to be successful in business. This is, as I’ve said, just a snapshot, it’s a real quick insight. Yes, there’s a lot more that we can do, but these things you must do if you want to be, what? Successful in business.

You Must TARGET The Right People!

Here’s the first thing: You must target the right people. Hello? We know that. We’ve been in business for a long time, haven’t we? Or we’ve been getting started. You know that. Target the right people. Interesting though. Why is it that we often do so much advertising and get so little result? Perhaps we’re not targeting the right people. Let’s say we get a result and people respond.

Then You BUILD Your List!

Number 2 is you have to build a list. Yeah, this is typical internet marketing stuff; have to build a list. I’ll qualify these things in just one moment. Then you have a list or your database. Then of course, you have to make offers to them to have them buy stuff from you; that’s where we make our money. It doesn’t happen in the beginning. Often, we spend in the beginning. In the middle, building that list. We got to communicate with them. It’s not until Number 3, when we make offers to them, that they respond and buy, and that’s how we make our money.

Knowing this then, and you’re probably doing this now, why doesn’t it work for most people? Here’s the simplicity in this. Here’s what I love about it, and what I saw and was reminded again in Marlon’s newsletter. When we target people, we must target the right people. Yes. Who are the right people? Here’s the thing; particularly online, we get lazy and we want to build ourselves a list, so we just send it out there, we create our squeeze page and we get traffic from all sorts of places, and we give away a free offer of some sort and we build ourselves a list. Are they the right people? What we must do if we want to be successful in business is not just target the right people, we must target buyers, potential buyers, people who will respond to our offers.

I have two good examples here: One from mine last week where I sat down with a mentoring client who happened to run an art gallery, which was situated in a coffee shop. She was struggling. She had a list and she was making offers and creating events, but not getting the results that she wanted because the people on her list were not buyers, they were wanters.

They were people who wanted her art, but weren’t in the position to buy her art.

Can you see the difference?

Marlon gave a brilliant example in his newsletter, also interesting enough, using the art gallery thing. He suggested that if you have an art gallery, perhaps at the local mall or shopping center, and you see that there’s a shop which is vacant for a week or two, you could make an offer and very cheaply you could rent that space or at least the window. Put up some of your art in there and then hire one or two people, good looking guys or good looking girls, to go out and survey people. Here’s the key; to survey people who might respond to buying art. How do you do that? You don’t choose the teenagers walking past, do you? You would target those people by demographics. You might target them, seriously, sorry to say, but in that face-to-face situation by how they dress. Certainly, by their age; 40+ plus, good idea. If you’ve got a piece of art which is, you know, worth a couple thousand dollars, chances are that your new mom and new dad pushing the baby pram around with the twins it who’ve just had kids don’t have a few grand to spend on art. They might want it, but they’re not able to buy it.

It’s the OFFER to the RIGHT PERSON that makes the difference!

That’s the difference between targeting people who want your stuff and targeting people who are prepared to buy your stuff. Marlon made a great suggestion: Create a special report on your squeeze page which was called ‘The Buyer’s Guide to . . .’ whatever it is that you’re offering. When you qualify people, you qualify them. Are they potential buyers? I said to my coaching client as we were sitting down, “When was the last time you surveyed these people?” “I’ve never done that.” “Okay. I suggest you do. What do you think you should ask them? ‘Have you ever purchased art before in your life, in the last 10 years, or whenever? Have you purchased art?” I love the stuff. I do creative arts at university, and I have purchased art. I’m a qualified potential customer for her business. If I had done all those things and just enjoyed the art, looking at it, going to galleries, but never bought, I’m not necessarily a potential buyer. I’m not going to respond to her offers. Does that make sense?

Which of course brings us then to Number 2: Building the list. We must build a list with potential responders, potential buyers. There are of course, many different ways to build lists: You can do them on Facebook, you can do them through Skype, you can do the email lists, the offline database, and if it’s her particular case, you want to mail offline to show some good photos and get people to open stuff. If you’re doing that kind of offline mail, you don’t want to use printed labels, and all of that kind of thing. I’m not here to talk about that today. Simply to build a list of qualified potential buyers, people who are more likely to respond to your offer.

We build lists; we build big lists, really, really fast with people who want free shit. It’s insane. You can’t build a business giving away free shit. It just ain’t going to happen.

Not just people who want free shit, all right? Sorry. But that’s the only way to put it. Here’s when most people fail, particularly in the online internet business world these days. We build lists; we build big lists, really, really fast with people who want free shit. It’s insane. You can’t build a business giving away free shit. It just ain’t going to happen. My suggestion to you is you look carefully at your list-building activities. Buyers, responders, people who are likely to purchase from you are a smaller number, which means you’ll have a smaller list, and that’s okay.

Here’s the thing; number 3: Making offers to these people. They must be offers which require a response; that’s the most important thing. “Here’s an offer.” No, not good enough. It’s, “Here’s an offer. Come and get it. Here’s a reason. Here’s a deadline. Here’s a special. Here’s a code. Here’s a something I’ve done for you, uniquely, to make this special in some way.”

We’re turning the marketing funnel a little bit sideways, not on its head; this isn’t brand new stuff. We’re turning it a little bit sideways, because we want to target people, but we only want to target people who would respond and potential buyers. Not just everyone who likes what? Yeah, that’s right. We don’t want them. What we do want is potential buyers; responders are those that we target. We build our list in a way that they want, not the way that we think; “I want to do email.” What if they don’t do email? What if they don’t like email? You’ve got to find out what they want. You build a list, a database of some sort, and then you make them offers; offers that they will respond to.

Let me just wrap this up very quickly. If you’re doing all of your marketing in the world, you’re targeting people, you’re getting all of the numbers, they’re coming onto your list, you’re making offers and nothing’s happening, chances are there’s a problem in that flow. Your marketing is just flat. Could be that your list is not made up of buyers, they just want things. We like free stuff. Could be that your list isn’t being delivered in a way that’s being received well enough. Could be that your offers are just appalling and not really special or unique in some way anyway. Could be you’re not making them often enough to train them that they need to respond to these things because they are limited. It’s a simple principle, Marketing 101, the 1-2-3, the A-B-C. Target people who are potential buyers, not just lookers. Build your lists, sub-lists, if you need to, a topic for another discussion. Then send offers to them that are highly-
related.

Last thought: How do you know which offers they are likely to respond to?

You ask them. Yeah, it’s that simple. You ask them what they want, and then you give it to them. All right. That’s today’s Marketing 101 lesson. I hope you’ve enjoyed that. If you haven’t yet, please subscribe here to my YouTube channel.

I look forward to talking to you again very shortly. Bye bye.

Transcript Services provided by http://www.speechpad.com

Maximum Success University

Find out why WSO’s are Killing Your Business! Get my complete 12-month Coaching Program.

Want a FREE Trial? Take a look at Maximum Success University NOW!