MediaShift

Upcoming Trainings and Courses: June 19 Edition

Mark Glaser — Tue, 19 Jun 2018 09:30:32 +0000

Each week, MediaShift will list upcoming online trainings and courses for journalists and media people – with a focus on digital training. We’ll include our DigitalEd courses, as well as those from Mediabistro, NewsU, and others. If we’re missing anything, or you’d like to pay to promote your training in the “featured training” spot of our weekly post, please contact Mark Glaser at mark [at] mediashift [dot] org. Any non-MediaShift courses in the “featured training” slot are paid placements. Note: Course and training descriptions are excerpts, edited for length and clarity.

Featured Training

Free Panel: The Value of Attention: Metrics, Methods and Outcomes
How can you build a loyal audience without getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who have spent their time figuring out what matters to their audience and how they can measure it well. Hear how they’re writing better stories, creating innovative products and experiences, and finding new revenue for their businesses. The panel is sponsored by Parse.ly.
Date and time: June 20, 10 am PT / 1 pm ET
Panelists: Jason Alcorn, MediaShift; Evan Mackinder, Slate; Clare Carr, Parse.ly; Byard Duncan, Reveal / CIR
Producer: MediaShift
Place: Online
Price: Free

JUNE 2018 & BEYOND

Getting Verified on Social Media
Getting verified is one of the top questions we’ve gotten from news organizations since we launched this project in the second half of 2017. This webinar will review which social platforms offer verification, what it means, and how it works, including: Facebook’s verification badges (gray and blue); Instagram verification; and Twitter verification.
Date and time: June 20, 2018 at 3 pm ET
Producer: Center for Cooperative Media
Place: Online
Price: Free

Audio Essentials Boot Camp
In this intensive three-day boot camp, you will learn the essentials to creating compelling audio stories. On-campus course time will be devoted to working with professional equipment, learning how to write for radio, editing in Adobe Audition, and developing a winning audio package. This course is designed for journalists and storytellers with little to no experience audio but with a passion for narrative and reporting in the audio form. Participants will leave with concrete skills and one complete audio story.
Date and time: June 22-24, 2018
Instructor: Collin Campbell
Producer: Columbia Journalism School
Place: New York
Price: $750

Data Visualization for Storytellers
A deluge of data is being made available for public use, but complex raw data sets can be difficult to understand and interpret. Having the tools and techniques to present illustrated data to your audience with aesthetic form and functionality are critical for conveying ideas effectively.
Date and time: June 28-29, 2018
Instructor: Peter Aldhous, Berkeley Advanced Media Institute’s Data Visualization Instructor
Producer: UC Berkeley Advanced Media Institute
Place: Berkeley, Calif.
Price: $895

Democracy on Deadline: Take Your Coverage of U.S. Elections to the Next Level
What lessons can journalists learn from past elections? What are the benefits of building a relationship with election professionals? Get an inside look at the complex and often confusing landscape of election administration. Find out which specific areas to study when covering state or local elections. Webinar participants will hear advice from secretaries of state, state election directors, local election officials and practicing journalists. They’ll learn about resources that are available to help them tell powerful stories about the voting process while ensuring accurate, informative content.
Date and time: June 28, 2 pm ET
Instructor: Kay Stimson and Tammy Patrick
Producer: Poynter’s NewsU
Place: Online
Price: Free

Professional Workshops for Independent Documentary Filmmakers
Learn how investigative reporting can improve your skills as a documentary filmmaker. The Investigative Reporting Program at UC Berkeley’s Graduate School of Journalism is offering a two-day workshop for independent filmmakers to learn about everything from interviewing to backgrounding sources to the First Amendment. Instructors include investigative reporter Lowell Bergman; First Amendment lawyer Gary Bostwick; filmmaker Dawn Porter and ABC’s SVP of editorial quality Kerry Smith. Deadline to apply is June 15. Details and deadline to apply are here: https://investigativereportingprogram.com/professional-workshops/
Date and time: Sept. 23-25
Producer: UC Berkeley
Place: UC Berkeley
Deadline to apply: June 15
Price: $1200 (but stipends are available)

COURSES ON DEMAND

How to Get Better Newsletter Metrics
Newsletters are a direct line to your audience. In a pivot-to-reader world, there’s arguably no product more valuable for digital publishers. Not surprisingly, newsletters have been one of the most exciting media segments to watch, and in 2018 we can expect even more innovation. This live online panel will include a discussion with publishers who are at the forefront of using newsletter metrics to increase engagement, develop new products, and drive revenue for their businesses.
Producer: DigitalEd
Place: Online
Price: Free

How to Verify Photos and Videos
Learn how to verify photos and videos taken from social networks, especially in the context of breaking news. With “fake news” such a hot topic, how can you quickly and effectively verify materials that may be, well, fake? Most fake photos and videos can be checked quite quickly, allowing journalists and researchers to stop the spread of so-called “fake news” before it gets onto your Facebook feed. This course will help you develop an eye for fake photos and video, allowing you to establish the originality and veracity of the content. These skills are especially useful in a breaking news situation, in which verifying a photo or video will not just tell you if it’s real, but also additional information that can provide additional information for further reporting.
Instructor: Aric Toler, Bellingcat analyst
Producer: DigitalEd
Place: Online
Price: $19

5 Tech Tools to Improve Your Reporting
Whether you’re an investigative journalist or a daily beat reporter, free and low-cost technical tools and apps can help you improve and streamline your reporting. We’ll introduce you to tech tools and platforms that will help you obtain and manipulate data. You’ll learn how to scrape social accounts, without knowing any code. And you’ll discover how to use features that are built into services you already use in more powerful ways. Plus, we’ll look at some popular (free!) project management software and applications to help you collaborate with colleagues and manage reporting projects.
Producer: DigitalEd
Place: Online
Price: $19

How to Report Responsibly on Cannabis
The cannabis beat intersects with science, medicine, business, regulation, technology, agriculture, law, criminal justice and individual liberties. At a time when coverage of these issues is shaping public policy, journalists sometimes get it right — and sometimes get it wrong. The consequences are wide-ranging, from misinformed voters to poorly crafted laws gone unchecked. Editors increasingly realize the value of covering the growing billion-dollar cannabis industry. And more journalists are on the cannabis beat than any other time, with legal cannabis in eight states and medical cannabis in more than half the country. This guide to covering cannabis aims to establish a shared language and common journalistic standards to help the quality of coverage keep up with the quantity.
Producer: Poynter
Place: Online
Price: $30

User Experience Testing 101
The rapid pace of technological change drives not only more innovative approaches to storytelling but also new behaviors among story consumers. Understanding how audiences experience media platforms and the stories they deliver is one key to retaining and growing them in a shifting media landscape. Applied in a wide-range of professions toward goals as diverse as the design of new digital products and improving hospital patient outcomes, user experience testing is an approach to understanding what audiences do and why they do it in order to adapt to their needs and leverage their behaviors.
Producer: DigitalEd
Place: Online
Price: $19

How to Verify Photos and Videos
Most fake photos and videos can be checked quite quickly, allowing journalists and researchers to stop the spread of so-called “fake news” before it gets onto your Facebook feed. This course will help you develop an eye for fake photos and video, allowing you to establish the originality and veracity of the content. These skills are especially useful in a breaking news situation, in which verifying a photo or video will not just tell you if it’s real, but also can provide additional information for further reporting.
Producer: MediaShift
Place: Online at BigMarker
Price: $19

Making Sense of Local Metrics
What metrics matter most to local publishers today? Long gone are the days of tracking pageviews to measure the success of your news site, when the loyalty and quality of your audience matters much more than its raw size. Today publishers have more ways than ever to use Google Analytics and other tools to measure traffic and engagement, and even with a small team (or just yourself!) you can take advantage of this to build a more sustainable business.
Producer: MediaShift
Place: Online at BigMarker
Price: $19

Motion Graphics for Social Media
You’ve seen moving ads on your social media feed. Creating your own well designed animations including text, shape, photos and video is easier to achieve than it appears. Find a way to spice up the campaign for your business, film, nonprofit, or event.
Producer: MediaShift
Place: Online with BigMarker
Price: $19

How to Use Podcasts in the Classroom
Teachers can easily get into a rut, teaching their students the same way they’ve been doing for years. But this can be boring to students who are “digital natives.” This course will show you simple ways to break out of the traditional lecture-and-paper model, no matter the discipline, and instead teach lessons by listening to podcasts and having students create their own shows using free online tools.
Producer: MediaShift
Place: Online with BigMarker
Price: $19

How to Solve Legal Issues on Social Media
Gain an understanding of your rights and responsibilities when it comes to copyright, fair use and defamation on social media. Everyone’s a publisher now. Whether your company has a whole social media team or one person with a smart phone, you have to stay within your own lane on the information highway. It’s crucial to understand the dos and don’ts of copyright and libel law before posting. Learn how you can say everything you want and need to say without being exposed to legal risks.
Producer: MediaShift
Place: Online at BigMarker
Price: $19

Use Google Apps to Workflow Like a Pro
Learn how to measure impact in journalism and why it’s becoming a valuable and necessary skill in today’s newsrooms. Set yourself apart by knowing not only how to do work that drives real-world change, but also how to make sure that change gets noticed. Learn how to tell the story of your reporting just as effectively as you tell others’ stories.
Producer: MediaShift
Place: Online at BigMarker
Price: $19

DigitalEd Panel: How to Get Better Video Metrics
Are you putting more resources into video? As publishers increase the time they spend producing content for Facebook, Instagram, YouTube and other video platforms, they need better insights into what works and what doesn’t. This online panel will include a discussion by top publishers who are at the forefront of using video metrics to drive better engagement with their audience. We’ll discuss the reliability of video metrics and how to go beyond basic view counts to metrics such as over- and underperformance, recirculation and benchmarking. We’ll also hear tricks that leading publishers use to extract the most value out of the analytics tools they use in their own organizations.
Producer: MediaShift, sponsored by Parse.ly
Place: Online at BigMarker
Price: Free

How to Measure Impact in Journalism
Learn how to measure impact in journalism and why it’s becoming a valuable and necessary skill in today’s newsrooms. Set yourself apart by knowing not only how to do work that drives real-world change, but also how to make sure that change gets noticed. Learn how to tell the story of your reporting just as effectively as you tell others’ stories.
Producer: MediaShift
Place: Online at BigMarker
Price: $19

How to Use Instagram as a Reporting Tool
With more than 600 million people on Instagram, this popular photo-sharing platform has become a powerful tool for journalists around the world. My Instagram followers tagged along with me as I reported stories for PRI’s The World and the BBC from mountain villages in Nepal, truck yards in Pakistan, the multi-cultural neighborhoods of South Africa, and more. In this course, you’ll learn the principles of using Instagram to report and photograph stories in the field. Whether you’re covering a local protest or trekking on a glacier with scientists, Instagram can help you generate interest in your story before your final report airs or goes to press.
Producer: MediaShift
Place: Online with BigMarker
Price: $19

Snapchat for Journalists and Storytellers
Snapchat has become a legitimate distribution outlet for the media, including by CNN, the Wall Street Journal, Vox, Mashable, BuzzFeed and many more. This training will explain why Snapchat is here to stay — and how journalists and storytellers can use it to strengthen their audience engagement.
Producer: MediaShift
Place: Online with BigMarker
Price: $19

How to Get the Most Out of Content Analytics
Do you want to get the most out of your analytics? Not sure where to start? A majority of digital media professionals don’t even have a common definition of audience engagement within their organization. This training will give you an overview of ways to get the most out of your analytics—starting with the best ways to define audience engagement. There’s also a chance for one-to-one feedback from the instructor.
Producer: MediaShift
Place: Online with BigMarker
Price: $19

How to Clean Up Your Audio in Video Production
Learn a few easy tips on how to clean up your audio using any microphones and noise reduction. Good video deserves good audio whether it is for TV or the web. This webinar will attempt to show broadcasters and reporters a few tips on gathering clean audio and a few tips on cleaning up audio that may have background “hiss” or “hum.” It’s hard to hear these with the human ear but a microphone picks up all, so don’t let a bad mic or bad mic placement ruin an otherwise great video production. This webinar is designed for anyone from the novice to the professional filmmaker and video creator.
Producer: MediaShift
Place: Online with BigMarker
Price: $19

How to Launch a Killer Newsletter
Newsletter expert Jacqueline Boltik, who helped develop projects such as Ann Friedman’s Weekly and the LA Times’ newsletters and journalism professor Daniela Gerson, who recently created Migratory Notes, break down what you need to know to make your newsletter take off. Newsletters are the most direct way to build an audience, and are expanding. The Skimm, the Post Most, Lenny Letter, LA Times’ Essential Californian, #awesomewomen are just a few examples of the varied forms in which they are developing.
Producer: MediaShift
Place: Online with BigMarker
Price: $19

Facebook Live for Journalists
In the changing world of social media, Facebook Live is the new big thing. Facebook’s own algorithm favors this live element, drawing more viewers and followers to your page. But, how can journalists use it effectively to get past the “gimmick” idea and make it something useful for viewers and for journalists? We’ll explore some of the best practices to maximize use and effectiveness of Facebook live for journalists and media organizations alike.
Producer: MediaShift
Place: Online with BigMarker
Price: $19

Building Trust on Facebook
How can journalists stand out in a minefield of misinformation? See what 14 newsrooms learned when they used their social platforms to experiment with trust-building strategies. We’ll show you what they tried, what worked for different kinds of newsrooms and what totally fell flat.
Producer: Poynter News University
Place: Online
Price: Free

Getting Started With 360-Degree Video
Been seeing all those great 360° news stories but don’t know where to start? Let us help. News organizations across the world have adopted 360° technology in their reporting process. From breaking news to documentaries, newsrooms are bringing their readers and viewers closer to the story. Don’t let those pricey 360° video rigs intimidate you. Getting started with immersive storytelling is easier than you think. This training will walk you through the process of choosing the right equipment, from camera to rigging gear, planning your shoot and knowing if 360° video works for your story. You will learn how 360° videos are edited and how to pick the right platform to host your story.
Place: Online with BigMarker
Producer: MediaShift
Price: $19

Savvy Digital Journalism: Best Practices for Writing for the Web
Master the basics of digital journalism. This course is for both novice journalists who want to lay the groundwork as a digital writer, as well as seasoned writers who may be shifting from print to web.
Place: Online
Producer: MediaBistro
Price: $129

Skills in 60: Instagram Marketing Starter Kit
Get Instagram savvy and build your brand! In just one hour, this course will teach you how to effectively market your Instagram presence by crafting visually creative content, analyze key metrics to grow your audience and navigate the ever-changing social media landscape.
Place: Online
Producer: MediaBistro
Price: $49

Infographics and Visual Data
When combined with a compelling narrative, infographics are one of the fastest and most effective ways to help viewers make connections and grasp complex topics. This course will teach you how to conceptualize, design, and execute infographics using free and simple tools.
Place: Online
Producer: MediaBistro
Price: $129

How to Build and Teach an Online Course
New technology and tools are transforming the learning experience and creating new opportunities — and challenges — for educators at high schools, community colleges, and four-year universities. In this online training, you’ll learn how to organize a course and plan modules in a learning management system — whether you’re transitioning an existing course or starting one from scratch. You’ll also get a chance to try out tech tools to enhance the online educational experience, understand how to develop relationships with students in an online environment and discover new techniques for creating robust discussion among students in the class.
Place: online
Producer: DigitalEd at MediaShift
Price: $19

Smarter Audience Analytics for Journalists
Do you get bored reading your own analytics report? Are you only reporting numbers. Analytics are a powerful tool, but only reporting pageviews and other statistics doesn’t change how a newsroom operates. In this training, we’ll look at how you can put analytics to work for you. What is your baseline? What measures do you use to determine a post’s success? What do analytics tell you about your audience? How can you turn that insight into actionable items by your staff? This session will help you utilize analytics to learn from your audience and find ways to build on successes.
Producer: DigitalEd at MediaShift
Place: Online
Price: $19

How to Make News Bots Work For You
Robot journalism is one of the year’s hot topics as more media brands are experimenting with the automated delivery of news on mobile. Some bots are completely automated services that mimic a normal text conversation, but most involve some human intervention. In this online training, John Keefe, Senior Editor for Data News & Journalism Technology at WNYC, will explain how bots work and how journalists can use them to enhance their reporting and improve efficiency.
Producer: DigitalEd at MediaShift and CUNYJ+
Place: Online
Price: $19

An Introduction to DocumentCloud
DocumentCloud is a catalog of primary source documents and a tool for annotating, organizing and publishing them on the web. Documents are contributed by journalists, researchers and archivists. We’re helping reporters get more out of documents and helping newsrooms make their online presence more engaging.
Place: online
Producer: Investigative Reporters & Editors
Price: free

Marketing with Pinterest, Instagram and Tumblr
Market your brand using Pinterest, Instagram, and Tumblr. This course will give you the knowledge of each of these platforms and enable you to identify the most appropriate ways to implement them to meet your business objectives.
Place: online
Producer: Mediabistro
Price: $149

Skills in 60: Build an Editorial Calendar for Social Media Channels
This in-depth short course will show you how to develop integrated editorial content calendars and establish a robust production and publishing strategy across all your social channels. The video lessons will guide you on how to plan, create, distribute and analyze your editorial calendar for long term success.
Place: online
Producer: Mediabistro
Price: $49

Twitter Marketing
Become a better, smarter marketer with Twitter to generate word-of-mouth, create leads, and grow your business. From hashtag strategy to deep data dives, influencer outreach to employing an effective posting schedule, you’ll master Twitter 140 characters at a time.
Place: online
Producer: Mediabistro
Price: $129

Whose Truth? Tools for Smart Science Journalism in the Digital Age
As journalists, we ignore science not only at our own peril, but at the peril of our readers, viewers and listeners. In this course, you’ll learn to how make sense of scientific data and tell stories in ways that connect with your audience. You’ll get techniques and tips to improve your interviewing and reporting skills. You’ll also learn how to lift the veil from front groups to launch investigations based on informed fact-gathering. When you’re done, you’ll have a toolkit of ways to identify and overcome the barriers journalists face when reporting on science-related topics.
Place: online
Producer: Poynter’s NewsU
Price: free

Social Media Master Class Part I
MediaShift’s Social Media Editor Julie Keck will lead you through using some of the most powerful publishing tools any media professional can use. You can learn how to optimize your feeds, post the right amount each day, and help promote your content or projects better. You can establish yourself as an authority using the right mix of social media platforms and skills. And most of all, it’s fun. Don’t be intimidated or overwhelmed by social media – you can do it!
Place: online
Producer: DigitalEd at MediaShift
Price: $19

Social Media Master Class Part II
You’ve established yourself on social media, but you want to grow your audience. How do you get people talking about your content without seeming too self-promoting? Learn to harness the power of #hashtags, run a popular live Twitter chat, find out what’s trending today and how to jump in at the right moment with the right content.
Place: online
Producer: DigitalEd at MediaShift
Price: $19

DigitalEd: Smartphone Filmmaking 101
Whether you’re shooting coverage for your high-concept documentary, making a low-budget music video for your band, or shooting pick-ups for your corporate online PSA, there are a multitude ways to use your phone as a legitimate route for production. This training will illustrate the use of the iPhone as a low-budget professional production camera. We’ll include short practical tips on shooting techniques, emerging technology, apps and software alongside of traditional tips and tricks that can be added to a smartphone in order to make it a more robust production camera.
Place: online
Producer: DigitalEd at MediaShift
Price: $19

When a Staff Isn’t a Staff: Managing Freelancers
In today’s freelance economy, more and more workers are seeing the benefits of working as a freelancer or contractor. But what does that mean for the businesses that employ them? With a lean staff, many publications rely on freelance contributors, so it’s to everybody’s benefit to make that relationship a good one. Good freelancer relationships don’t just fall out of the sky. In this webinar, you’ll learn what makes freelancers happy (it’s more than just money!), how to cultivate good freelance relationships, and best practices for managing a sprawling, remote staff. With successful freelancer management, you’ll enjoy loyal, capable contributors and a robust publication.
Place: online
Producer: Poynter’s NewsU
Price: $29.95

How to Design a Brand
Learn how to design your brand by setting yourself apart from other businesses in your industry, build your own unique brand identity, conceptualize your logo design and creative direction, and apply your branding to establish credibility and increase exposure.
Place: online
Producer: CreatorUp
Price: $40

How to Crowdfund 10K
Learn how to raise $10,000 by designing a one-of-a-kind crowdfunding campaign. Learn how to set goals and better prepare yourself for a campaign launch. Once your campaign launches, you’ll be an expert on methods of raising the most money, and how to design a professional page.
Place: online
Producer: CreatorUp
Price: $30

How to Livestream on YouTube
Have you ever wanted to broadcast — live — but weren’t exactly sure how to do it, or what tools to use? Learn the technical nuts and bolds of how to livestream anything on YouTube, and how to market your show so people will see it.
Place: online
Producer: CreatorUp
Price: $25

How to Tell a Story to Build a Community
Do you need to build a following, but are not sure how to tell your story to grow your community? Learn how to tell a story that will help others relate to you and your mission to take action.
Place: online
Producer: CreatorUp
Price: $40

Verification: The Basics
When a violent protest, mass-scale accident, or natural hazard unfolds, information tends to get jumbled, causing fear and confusion. With the growing use of technology, we have witnessed innumerable false and fake stories being shared on social networks, including photoshopped images, or reuploaded diced videos from unrelated events in the past. With increasing frequency, journalists are required to master the skills and expertise to handle the information that circulates on the Internet and elsewhere. Complementing our recently launched resource, the Verification Handbook, this course will provide the basic knowledge and techniques of verification in the digital age.
Place: online
Producer: Learno
Price: free

Your Photojournalism Survival Kit with Ron Haviv
Ron Haviv brings two decades of experience in building a photojournalism career on carefully laid groundwork. In this course, you’ll learn how to identify a captivating story and organize a plan for shooting it; how to create a budget and a pitch letter; and how to plan for any eventuality during the shoot, and cope with setbacks when they strike.
Place: online
Producer: Ron Haviv, Emmy-nominated photojournalist
Price: $79

Design Thinking: Story Design and Testing
Design thinking is a people-centered approach to problem solving that encourages collaborative brainstorming and diverse ideation through systematic strategies and processes. Used in a variety of fields, from product design to web development, design thinking serves as a powerful model for flexible and dynamic critical thinking that puts the audience/user at the center of idea generation. In this session, Dr. Palilonis will share a number of design thinking strategies and explain how they can be used by communication and media professionals to inspire innovative, engaging approaches to storytelling. Dr. Palilonis will also share how she has used design thinking in a number of diverse projects, from working with USA Volleyball to promote the growth of boys’ and men’s volleyball nationwide, to developing a digital literacy curriculum for K-3 students.
Producer: DigitalEd at MediaShift
Place: Online at Bigmarker
Price: $19

How to Become a Mobile Ninja in the Field
We’re past the “Oh look! You can do journalism with a smartphone!” phase of mobile journalism. We know that using mobile devices gives us mobility, a production office in the field and a way to generate content quickly from the scene. Unfortunately, there are increasing demands for on-the-scene content to feed the social media machine. But every piece of content tweeted is time lost reporting. This training will show you how to use various mobile tools while reporting to quickly generate interesting direct-to-social content – without taking away reporting time. Each of the tools and techniques featured requires less than 90 seconds to create content that goes up to social media and lets you get back to reporting.
Producer: DigitalEd at MediaShift
Place: Online
Price: $19

Facebook Live for Journalists
In the changing world of social media, Facebook Live is the new big thing. Facebook’s own algorithm favors this live element, drawing more viewers and followers to your page. But, how can journalists use it effectively to get past the “gimmick” idea and make it something useful for viewers and for journalists? We’ll explore some of the best practices to maximize use and effectiveness of Facebook live for journalists and media organizations alike.
Producer: DigitalEd at MediaShift
Place: Online at Bigmarker
Price: $19

Transmedia Storytelling in Journalism
The mediascape of the 21st century is both a wicked problem and an unlimited opportunity for journalists. At the same time that powerful new storytelling tools have emerged our once-captive audiences have scattered into a dispersed mediascape. We can tell compelling stories like never before. But how do we get those stories in front of the publics that need them? A transmedia story unfolds in multiple media forms and across many media channels in an expansive rather than redundant way. This training will examine how Hollywood, Madison Avenue and journalism organizations like National Geographic and The Marshall Project use it to tell better and more complex stories and to reach audiences on the media they already use.
Producer: DigitalEd
Place: Online
Price: $19

More course listings are available at MediaShift’s DigitalEd, Poynter’s NewsU, Berkeley Advanced Media Institute, Columbia Journalism School’s Continuing Education listings, Mediabistro and CreatorUp.

The post Upcoming Trainings and Courses: June 19 Edition appeared first on MediaShift.

Upcoming Trainings and Courses: June 12 Edition

Mark Glaser — Tue, 12 Jun 2018 09:30:18 +0000

Featured Trainings

JUNE 2018 & BEYOND

Mobile Media: Producing Visual Stories With Your iPhone
This two-day certificate workshop provides all skills necessary for shooting quality video on your iPhone. We’ll take you through how to capture key moments from events, product launches, conferences and interviews to publishing on social networks or your website. You’ll work hands-on with experienced TV and online content producers to learn foolproof techniques for capturing professional looking videos on your iPhone.
Date and time: June 13-14, 2018
Instructor: Richard Taylor, the BBC North American technology correspondent in the Bay Area
Producer: UC Berkeley Advanced Media Institute
Place: Berkeley, Calif.
Price: $945

Podcasting: Telling Stories in Sound
In this two-day certificate course, Podcasting: Telling Stories in Sound, you’ll learn the art of creating and producing distinctive audio podcasts. You’ll practice hands-on recording and editing to develop your own podcast with direction from radio producer and podcaster, Laura Klivans.
Date and time: June 14-15, 2018
Instructor: Laura Klivans, community health reporter at KQED Public Radio in San Francisco
Producer: UC Berkeley Advanced Media Institute
Place: Berkeley, Calif.
Price: $865

COURSES ON DEMAND

Facebook Live for Journalists
In the changing world of social media, Facebook Live is the new big thing. Facebook’s own algorithm favors this live element, drawing more viewers and followers to your page. But, how can journalists use it effectively to get past the “gimmick” idea and make it something useful for viewers and for journalists? We’ll explore some of the best practices to maximize use and effectiveness of Facebook live for journalists and media organizations alike.
Producer: DigitalEd at MediaShift
Place: Online at Bigmarker
Price: $19

The post Upcoming Trainings and Courses: June 12 Edition appeared first on MediaShift.

Upcoming Trainings and Courses: June 5 Edition

Mark Glaser — Tue, 05 Jun 2018 09:30:00 +0000

Featured Trainings

THREAD at Yale
THREAD at Yale is a gathering of professional journalists and storytellers that does not care whether you work in print, video, audio, photography, or some form we haven’t even thought of yet. At this program, a small group of storytellers will gather for three days and nights to learn from masters in the field. And from each other.
Date and time: June 10-13, 2018
Producer:Yale University
Place: New Haven, CT
Price: $1,895

JUNE 2018 & BEYOND

The Rights and Limitations of a Journalist to Photograph and Record in Public
With the widespread proliferation of cellphone cameras, capable of recording high-quality images along with audio and video, as well as the increasing deployment of police bodycams, everybody is documenting everything and everyone. This webinar will provide a basic understanding of constitutional rights and limitations of journalists and citizens when covering stories in public places. One goal is to foster improved police-press- public relations in an era when most needed. It will include constructive discussion of the rights and responsibilities of journalists, the public and police; and encourage greater respect for the roles each plays.
Date and time: June 8, 2 pm ET
Instructor: Mickey H. Osterreicher, Counsel to Barclay Damon, LLP in the Media & First Amendment Law Practice Area
Producer: Poynter’s NewsU
Place: Online
Price: $29.95

Leveraging Your Visual Journalism Skills Within the Organization
The modern media landscape is covered in imagery because the science shows visuals increase engagement and understanding. From social media posts to 360 degree video, visual journalists should be the highest demand people in a newsroom. So what can you do to prepare yourself for those positions? And, if you’re in a hiring position, how do you decide who will help move your newsroom forward? This webinar will show you how to benefit from the long tail of the visual journalism expertise in your career.
Date and time: June 11, 2 pm ET
Instructor: Mark Johnson, University of Georgia
Producer: Poynter’s NewsU
Place: Online
Price: $29.95

COURSES ON DEMAND

Facebook Live for Journalists
In the changing world of social media, Facebook Live is the new big thing. Facebook’s own algorithm favors this live element, drawing more viewers and followers to your page. But, how can journalists use it effectively to get past the “gimmick” idea and make it something useful for viewers and for journalists? We’ll explore some of the best practices to maximize use and effectiveness of Facebook live for journalists and media organizations alike.
Producer: DigitalEd at MediaShift
Place: Online at Bigmarker
Price: $19

The post Upcoming Trainings and Courses: June 5 Edition appeared first on MediaShift.

Upcoming Trainings and Courses: May 29 Edition

Mark Glaser — Tue, 29 May 2018 09:30:29 +0000

Featured Trainings

JUNE 2018 & BEYOND

Five Small Things That Have Made a Big Difference in Local Newsrooms
As newsrooms shrink, many are trying to do more with less. It’s time to stop that madness and focus on doing the right things instead. The good news is that a handful of those things are easy, free and will help you get back to creating the kind of journalism you want to create.
Date and time: June 4, 2 pm ET
Instructor: Kristen Hare, Poynter Online
Producer: Poynter’s NewsU
Place: Online
Price: $19.95

COURSES ON DEMAND

Facebook Live for Journalists
In the changing world of social media, Facebook Live is the new big thing. Facebook’s own algorithm favors this live element, drawing more viewers and followers to your page. But, how can journalists use it effectively to get past the “gimmick” idea and make it something useful for viewers and for journalists? We’ll explore some of the best practices to maximize use and effectiveness of Facebook live for journalists and media organizations alike.
Producer: DigitalEd at MediaShift
Place: Online at Bigmarker
Price: $19

The post Upcoming Trainings and Courses: May 29 Edition appeared first on MediaShift.

Upcoming Trainings and Courses: May 22 Edition

Mark Glaser — Tue, 22 May 2018 09:30:34 +0000

Featured Trainings

JUNE 2018 & BEYOND

COURSES ON DEMAND

Facebook Live for Journalists
In the changing world of social media, Facebook Live is the new big thing. Facebook’s own algorithm favors this live element, drawing more viewers and followers to your page. But, how can journalists use it effectively to get past the “gimmick” idea and make it something useful for viewers and for journalists? We’ll explore some of the best practices to maximize use and effectiveness of Facebook live for journalists and media organizations alike.
Producer: DigitalEd at MediaShift
Place: Online at Bigmarker
Price: $19

The post Upcoming Trainings and Courses: May 22 Edition appeared first on MediaShift.

Upcoming Trainings and Courses: May 15 Edition

Mark Glaser — Tue, 15 May 2018 09:30:36 +0000

Featured Trainings

Free Panel: The Value of Attention: Metrics, Methods and Outcomes
How can you build a loyal audience without getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who have spent their time figuring out what matters to their audience and how they can measure it well. Hear how they’re writing better stories, creating innovative products and experiences, and finding new revenue for their businesses. The panel is sponsored by Parse.ly.
Date and time: June 20, 10 am PT / 1 pm ET
Panelists: Jason Alcorn, MediaShift; Evan Mackinder, Slate; Clare Carr, Parse.ly
Producer: MediaShift
Place: Online
Price: Free

MAY 2018

Drone Journalism Flight School
This all-day, hands-on workshop teaches the basics of drones journalism and videography. In the morning, instructor Travis Fox will go over the ins and outs of drones and their applications for journalism, the legal and ethical limitations for flying drones and how to apply for a Federal Aviation Administration’s Part 107 drone pilot’s certificate. In the afternoon, the class will head to Brooklyn’s Calvert Vaux Park to fly a DJI Inspire 1 drone and capture aerial video footage of the city. Each participant will have a limited time to fly the drone in the park. The flight portion of the class is weather and FAA permitting.
Date and time: May 19, 2018, 10 a.m. – 4 p.m.
Instructor: Travis Fox
Producer: CUNY J+
Place: CUNY Graduate School of Journalism, New York City
Price: $250

JUNE 2018 & BEYOND

COURSES ON DEMAND

Facebook Live for Journalists
In the changing world of social media, Facebook Live is the new big thing. Facebook’s own algorithm favors this live element, drawing more viewers and followers to your page. But, how can journalists use it effectively to get past the “gimmick” idea and make it something useful for viewers and for journalists? We’ll explore some of the best practices to maximize use and effectiveness of Facebook live for journalists and media organizations alike.
Producer: DigitalEd at MediaShift
Place: Online at Bigmarker
Price: $19

The post Upcoming Trainings and Courses: May 15 Edition appeared first on MediaShift.

Upcoming Trainings and Courses: May 10 Edition

Mark Glaser — Thu, 10 May 2018 09:30:51 +0000

Featured Trainings

Free Panel: The Value of Attention: Metrics, Methods and Outcomes
How can you build a loyal audience without getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters. This live online panel will include a discussion with publishers who have spent their time figuring out what matters to their audience and how they can measure it well. Hear how they’re writing better stories, creating innovative products and experiences, and finding new revenue for their businesses. The panel is sponsored by Parse.ly.
Date and time: June 20, 10 am PT / 1 pm ET
Panelists: Jason Alcorn, MediaShift; Evan Mackinder, Slate; Clare Carr, Parse.ly
Producer: MediaShift
Place: Online
Price: Free

MAY 2018

JUNE 2018 & BEYOND

COURSES ON DEMAND

Facebook Live for Journalists
In the changing world of social media, Facebook Live is the new big thing. Facebook’s own algorithm favors this live element, drawing more viewers and followers to your page. But, how can journalists use it effectively to get past the “gimmick” idea and make it something useful for viewers and for journalists? We’ll explore some of the best practices to maximize use and effectiveness of Facebook live for journalists and media organizations alike.
Producer: DigitalEd at MediaShift
Place: Online at Bigmarker
Price: $19

The post Upcoming Trainings and Courses: May 10 Edition appeared first on MediaShift.

MediaShift to Change Focus to Trainings, Events, Studio

Mark Glaser — Thu, 03 May 2018 10:05:16 +0000

Ch-ch-changes are coming to MediaShift, the publication I started more than 12 years ago as part of PBS. Starting today, the business will focus exclusively on our online trainings, including panels and peer group trainings, events like our private roundtables, and our studio work for outside companies and publishers.

We will not be updating the website on a daily basis with feature stories, and we are suspending publication of our daily and weekly newsletters, as well as the weekly MediaShift Podcast. The EducationShift and MetricShift verticals and newsletters will not continue. Most of our staff has been let go.

This was not an easy decision for me, but it was a necessary one. Running an independent online publication is incredibly rewarding but also very stressful and time-consuming. It is time for me to step away from this work to clear my head and consider what might come next. I have nothing in mind but am open to new adventures in media or beyond.

I want to thank all the amazing people who have worked for MediaShift over the years, all our funders and sponsors, and most of all the MediaShift community of people who have made our events, newsletters, podcast and everything else such a big success.

FAQ

What comes next for the MediaShift site, newsletters and podcast?

I have talked to numerous media companies, associations and journalism schools about buying these and keeping them up and running in the months ahead. I am hopeful that this will happen so the site can continue and serve the media industry.

Is this another example of the failure of a pivot to something, the power of the duopoly, or some other trend killing online publications?

Not at all. The only trend here is that it is hard work running an independent online publication. I think we figured it out, but this was more about my own personal burnout than any trends.

What happens to the site and its archives?

The site will continue to be live with the archives intact, and I expect there will be occasional posts related to our online panels, trainings or other initiatives. But regular stories and roundups are suspended for now.

What was the secret to MediaShift’s success and survival all these years?

Frankly what kept us going was collaboration and always thinking about new ways to serve our audience. We definitely diversified revenue streams to include advertising on our site, newsletters and social media feeds; events such as J-School Hackathons and Platforms + Publishers private roundtables; DigitalEd online trainings, sponsored panels and our new Peer-to-Peer Network; and our MediaShift Studio producing editorial work for outside companies, startups and publishers. Keeping a sharp focus on training, how-to’s, case studies and guides made sure we weren’t yet another publication chasing the news cycle.

What will MediaShift focus on going forward?

We will continue to run a series of sponsored online panels, including “How to Get Better Engagement Metrics” on April 18, and “Loyalty & Revenue: The New User Metrics” on May 2. Follow the links to sign up!

We also recently launched our new DigitalEd Peer-to-Peer Network, with peer group trainings for publishers. If you’re interested in joining one of the groups, be sure to apply here.

MediaShift also has a Studio that has worked with associations such as the NAB, non-profits such as Philanthropy University and others to produce editorial and even podcasts.

If you’re interested in any of these programs, or have ideas about what might come next, be sure to get in touch with me at mark [at] mediashift [dot] org.

Farewell for now!

Mark Glaser is publisher and founder of MediaShift. He is an award-winning writer and accidental entrepreneur, who has taken MediaShift from a one-person blog to a growing media company with events such as private roundtables between platforms + publishers, and weekend hackathons; the weekly MediaShift Podcast; and digital trainings. You can follow him on Twitter @mediatwit.

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DigitalEd Panel: The Value Of Attention: Metrics, Methods and Outcomes

Jason Alcorn — Wed, 02 May 2018 10:05:33 +0000

Panel Title: The Value Of Attention: Metrics, Methods and Outcomes

Moderator: Jason Alcorn, MediaShift
Panelists: Clare Carr, Parse.ly; Evan Mackinder, Slate; Byard Duncan, Reveal/CIR

The difference between building a loyal audience and getting lost in the noise online? Measuring and valuing audience attention in your organization. Getting this right allows you to connect with readers the moment it matters.

This live online panel will include a discussion with publishers who have spent their time figuring out what matters to their audience and how they can measure it well. Hear how they’re writing better stories, creating innovative products and experiences, and finding new revenue for their businesses.

This free online panel is sponsored by Parse.ly. Parse.ly empowers companies to understand, own and improve digital audience engagement through data, so they can ensure the work they do makes the impact it deserves. All attendee emails will be shared with the webinar sponsor.

Handouts:

– Presentations will be available to participants.

Who should attend:

Journalists, editors, growth managers, social media editors, marketers, publishers, non-profits, and content creators interested in learning about engagement metrics.

Date and Time: June 20, 2018, 10 am PT / 1 pm ET

Free!

Register now for the online panel!

Note: If you can’t attend the live session, you can still register and see the archived video of the panel. Free registration for BigMarker is required.

About the Moderator:

Jason Alcorn is the metrics and impact editor at MediaShift. As a consultant he advises news organizations on business strategy and leadership and works with funders to develop program strategies. He also facilitates the Institute for Nonprofit News Emerging Leaders Council. Jason lives in Washington, D.C., with his family. You can follow Jason on Twitter at @jasonalcorn.

About the Panelists:

Clare Carr leads Parse.ly’s marketing team. She focuses on helping companies understand the power of audience’s attention. She contributes to MetricShift, Native Ad Institute, Digital Content Next, and speaks across the world on digital analytics, data, and marketing. You can follow her on Twitter @clareondrey.

Evan Mackinder is a senior audience engagement editor at Slate. Previously he was the digital engagement manager at the Sunlight Foundation and outreach coordinator at the Center for Responsive Politics. You can follow him on Twitter @evandmac.

Byard Duncan is Reveal’s engagement reporter. He leads social media strategy, writes The Weekly Reveal newsletter and helps spearhead a variety of audience engagement initiatives. His reporting for Reveal has spanned a variety of topics, including law enforcement, cybersecurity policy and the opioid crisis. He also has written for GQ, Esquire, The California Sunday Magazine and Columbia Journalism Review, among other outlets. He was the winner of a 2015 feature storytelling award from the Society of Professional Journalists’ Northern California chapter. You can follow him on Twitter @ByardDuncan.

The post DigitalEd Panel: The Value Of Attention: Metrics, Methods and Outcomes appeared first on MediaShift.

Upcoming Trainings and Courses: May 1 Edition

Mark Glaser — Tue, 01 May 2018 09:30:43 +0000

Featured Trainings

Free Panel: Loyalty and Revenue: The New User Metrics
What user metrics matter most when reader loyalty is your goal? Right now a tectonic shift is happening in publishing from a click-driven era to one that is community-driven. How publishers respond today can determine if they will succeed in building an audience that shows up tomorrow and every day after. This panel will include a discussion with publishers who are the forefront of thinking about how to measure user loyalty in this new community-driven era to strengthen their brands and use a loyal readership to grow revenue for their businesses.
Date and time: May 2, 10 am PT / 1 pm ET
Panelists: Jason Alcorn, MediaShift; Denise Law, The Economist; Dave Burdick, Denverite
Producer: MediaShift
Place: Online
Price: Free

MAY 2018 & BEYOND

Sports Journalism in the Digital Age
Data, social media and technology have fundamentally changed the way we report on the world of sports. More than ever, fans are able to communicate with their favorite athletes directly and able to publish about sports themselves. Sports journalists must find their place in this fast-paced ecosystem.
Date and time: May 2, 2018, 6:30 – 9 p.m.
Instructor: Luis Miguel Echegaray, Sports Illustrated
Producer: CUNY J+
Place: CUNY Graduate School of Journalism, New York City
Price: $25

Magazine Fact-Checking
Fact-checking is vital to journalism. This is especially true now that we’re dealing with so-called “fake news” and “alternative facts.” In this two-and-a-half-hour workshop, Brooke Borel, journalist and author of The Chicago Guide to Fact-Checking, will walk you through the what why and how of fact-checking. You’ll learn how to vet sources of all types and how to fact-check quotes, photographs, headlines, and more. We’ll also cover how to navigate relationships with writers, reporters, editors, and sources.
Date and time: May 9, 2018, 6:30 – 9 p.m.
Instructor: Brooke Borel
Producer: CUNY J+
Place: CUNY Graduate School of Journalism, New York City
Price: $25

COURSES ON DEMAND

Facebook Live for Journalists
In the changing world of social media, Facebook Live is the new big thing. Facebook’s own algorithm favors this live element, drawing more viewers and followers to your page. But, how can journalists use it effectively to get past the “gimmick” idea and make it something useful for viewers and for journalists? We’ll explore some of the best practices to maximize use and effectiveness of Facebook live for journalists and media organizations alike.
Producer: DigitalEd at MediaShift
Place: Online at Bigmarker
Price: $19

The post Upcoming Trainings and Courses: May 1 Edition appeared first on MediaShift.