How to close deals when you might not know the language

If you look at the number of multicultural consumers buying real estate these days, it’s critical for you to have agents that can connect to these clients. If you can communicate in their language, you increase your odds of doing business.

The challenge is finding those agents or providing them a multilingual platform that allows them to at least get started. It’s also important that buyers feel the effort is sincere so you have to be careful in how you approach this topic.

A few things to consider:

• Make sure your site is translatable. Keep in mind that Google Translate and other machine translation programs are just that… machines. Many times the phrase that is translated does not make sense and you lose credibility.
•  Send property information in their native language. Nothing makes a foreign or multicultural buyer feel better than someone being respectful of the fact that they might not speak English.
• Put a real estate sales platform like Proxio to you work for you. Proxio can translate listings into 19 languages and 100 currencies, helping to bridge the gap immediately.

In fact, luxury real estate agent Neal Oates of World Renowned Real Estate in Miami was recently quoted in Florida Realtor magazine as saying:

“I had 11 (transactions) in 13 months directly from printing out six listings from Proxio in Spanish”

As the world gets smaller and even local becomes global, you will have to expand your reach. Imagine if you could reach agents (and their buyers) in both locally and internationally. What would that do to your ability to sell more listings? Could you close more listing presentations? Absolutely!

The bottom line is that in today’s increasingly global real estate industry, you are putting yourself at a disadvantage if you don’t address these issues.

About the Author

Jose Perez

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Respected and innovative industry leader, Jose Perez, has been making a difference for almost 30 years. As an entrepreneur, Jose set out to position PCMS Consulting as an alternative to traditional real estate franchising. His vision is focused on helping brokerages bridge the gap between the growing expectations of consumers and agents and the lack of innovation the industry has been able to deliver over the past few years.

If you enjoyed this article, please share!

Leverage social collaboration to motivate agents and reach more consumers

03/30/2016

Consumer expectations … the forgotten child

03/11/2016

Digital marketing is cheaper, faster and more efficient

01/22/2016

PCMS Consulting - Real Estate Consulting

Whether you are a builder/developer trying to move more product or a broker or marketing company looking to do the same on behalf of a client, bottom line is you are trying to get more consumers to buy new homes. There are many familiar ways to do this:

• Build a website, pay to drive traffic, and hope that someone sees it;
• Build an expensive sales center and hope a consumer comes in the front door;
• Hold open houses for agents and hope that they do something with all those brochures you printed up for them;
• Create a direct marketing print or digital marketing campaign and hope consumers/agents don’t unsubscribe; and, depending on your market,
• Translate all your materials (print and online) into multiple languages in the hopes of catching the eye of one of those many foreign buyers.

Do any or all of these resonate with you?

One additional area you might consider is beefing up your effort to incent external agents to market your projects.

Why? Because, unlike the other methods described above, real estate agents have a reason to respond to your efforts… they get paid a commission if something happens.

Here are some ideas of how you might be able to do a better job in this area:

• Help make the agent’s job easier. For example, make it stress-free for them to showcase your different properties in a more efficient manner. Sending out brochures, or even giving agents Drop Box access, are not ideal or effective ways to do this;
• Make it easy for agents to register their clients. If they don’t feel comfortable they are going to be protected, chances are, they will pass on showcasing your properties to their clients;
• Help agents look awesome by providing them quality materials, branded to them; and;
• Find a way to communicate and stay in touch with them regularly. You need them to be engaged with you and your properties.

I have analyzed dozens of builder, developer, broker, and project marketing sites over the past few months and have seen few examples of companies doing the majority of what I am suggesting here. When I talk to agents, they tell me they want all these things.

Why aren’t you giving it to them? If you do, you will have a distinct advantage over those that stick to the typical methods.

About the Author

Jose Perez

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Respected and innovative industry leader, Jose Perez, has been making a difference for almost 30 years. As an entrepreneur, Jose set out to position PCMS Consulting as an alternative to traditional real estate franchising. His vision is focused on helping brokerages bridge the gap between the growing expectations of consumers and agents and the lack of innovation the industry has been able to deliver over the past few years.

Leverage social collaboration to motivate agents and reach more consumers

03/30/2016

Consumer expectations … the forgotten child

03/11/2016

Digital marketing is cheaper, faster and more efficient

01/22/2016

PCMS Consulting - Real Estate Consulting

Everyone wants to sell luxury real estate but not all are qualified.

What if you could help them look qualified, let them work their contacts all over the world, and then send their leads to you to close?

I’ve spoken about social collaboration before. The idea of putting your information in the hands of agents and letting them work for you is innovative and it’s coming to real estate. (Social collaboration refers to processes that help people interact and share information to help achieve a common goal. In real estate, that goal is selling property.)

Many high-end buyers are coming from outside your market. As a result, it’s imperative that you have a way to reach those buyers so that they see your luxury real estate listing. The challenge is finding those people, especially the farther away they are.

What if you could connect with agents all over the world — who know those buyers, give them the information about your property, and let them go out and find those buyers for you? The idea of social collaboration allows you to develop those relationships to the point where you are able to keep tabs on activity and determine which are the best agents working for you.

Social media connects the world.  Brokerages and agents need to think outside their normal sales and marketing channels, and look for ways to connect meaningfully with the people that are most motivated to make something happen — the other brokers and agents looking to make a referral fee of commission.

This effort, like any other, requires a plan and execution to be successful. Some things to consider as you explore how social collaboration can help your luxury real estate sales:

• Make sure you have a database of other brokers and agents you can connect to;
• Give them a professional and consistent way to showcase your properties;
• Stay in constant contact with them so that you, and your property are top of mind; and,
• Reach out to them as you see them exposing your property to their network of clients.

Connect with me, if you’d like to learn more about social collaboration and its benefits.

About the Author

Jose Perez

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Respected and innovative industry leader, Jose Perez, has been making a difference for almost 30 years. As an entrepreneur, Jose set out to position PCMS Consulting as an alternative to traditional real estate franchising. His vision is focused on helping brokerages bridge the gap between the growing expectations of consumers and agents and the lack of innovation the industry has been able to deliver over the past few years.

If you enjoyed this article, please share!

Leverage social collaboration to motivate agents and reach more consumers

03/30/2016

Consumer expectations … the forgotten child

03/11/2016

Digital marketing is cheaper, faster and more efficient

01/22/2016

PCMS Consulting - Real Estate Consulting

How do you get information about your properties in front of consumers and agents? Most likely you use the following typical marketing methods in your business: MLS, Syndicate, Print ads in newspapers, Print brochures, Open houses, and any number of other methods that rely on a consumer or an agent to see your information — and hopefully — pick up the phone or send you an email.

What if you could put your information in the hands of motivated agents that would be doing the work for you by exposing your properties to their clients?

Instead of hoping someone will see your information and call or email you, you would be able to encourage agents to talk to their clients on your behalf because they know they are going to get paid a referral or commission.

Welcome to social collaboration!

Think about Facebook, LinkedIn, and other available social channels. You follow people, they share information about their life or business on their feed, you share it with your network, and so on. All along the way, people interact, comment, and generally see what their network is doing.

What if you could do that for your real estate business?

Imagine being able to have agents follow your properties, share them with their clients, have their clients share them with their friends, information going back and forth all up and down the line and you being able to see the activity? Would that be better than the typical methods currently employed where you have no idea what is going on after your ad gets placed, your brochure gets distributed, etc.?

Social collaboration is coming to real estate. Be sure you stay informed so that you can be the first one in your market to leverage this powerful way to sell real estate.

Connect with me, if you’d like to learn more about social collaboration and its benefits.

About the Author

Jose Perez

Facebook Twitter Google+

Respected and innovative industry leader, Jose Perez, has been making a difference for almost 30 years. As an entrepreneur, Jose set out to position PCMS Consulting as an alternative to traditional real estate franchising. His vision is focused on helping brokerages bridge the gap between the growing expectations of consumers and agents and the lack of innovation the industry has been able to deliver over the past few years.

If you enjoyed this article, please share!

Leverage social collaboration to motivate agents and reach more consumers

03/30/2016

Consumer expectations … the forgotten child

03/11/2016

Digital marketing is cheaper, faster and more efficient

01/22/2016

PCMS Consulting - Real Estate Consulting

As a consumer, I’ve had multiple experiences lately with a bank, a doctor, and a government agency that make me wonder what century I’m living in. Every transaction was paper based with tons of duplicate information and just a whole lot of inefficiency all over the place. Completely unsatisfying experiences meeting my consumer expectations.

Consumer focused brands, systems, and efficiencies are everywhere these days. If you’re not taking advantage of them and making consumer expectations part of your value proposition you’re operating your business at a disadvantage. So what should you be thinking about?

Here are a few ideas that can help you meet consumer expectations:

• Streamline! All your processes need be designed around delivering a better consumer experience both online and offline;
• Go paperless! The more paper in your consumer-facing functions, the more hassles you’re creating and the more you’re exposing this weakness;
• Digitize! Part of being paperless is digitizing everything you do, especially your marketing. By doing so, you’re creating better consumer experiences with the added benefit of being able to track everything that is going on;
• Mobile! You MUST have mobile-friendly (this means RESPONSIVE) websites and other systems to not only deliver a better consumer experience, but to make sure Google and other search engines can see you; and,
• Modernize! Appearances matter, especially in real estate. Your office should look and feel similar to high-performing, consumer-centered brands like Apple and Starbucks.

Consumers dictate everything these days. They’re educated, have easy access to information, and, most importantly, have very high expectations of everyone they do business with. You’re not only competing with your local realtor or other developers, you’re competing with every other company that delivers a better experience and is going to compare them to you. If you satisfy consumer expectations, you’ll have a happy customer, if you don’t, you might still have a customer, but they’ll be looking for every reason to find the real estate person that can.

Connect with me, if you’d like to learn how you can satisfy consumer expectations in 2016.

About the Author

Jose Perez

Facebook Twitter Google+

Respected and innovative industry leader, Jose Perez, has been making a difference for almost 30 years. As an entrepreneur, Jose set out to position PCMS Consulting as an alternative to traditional real estate franchising. His vision is focused on helping brokerages bridge the gap between the growing expectations of consumers and agents and the lack of innovation the industry has been able to deliver over the past few years.

If you enjoyed this article, please share!

Leverage social collaboration to motivate agents and reach more consumers

03/30/2016

Consumer expectations … the forgotten child

03/11/2016

Digital marketing is cheaper, faster and more efficient

01/22/2016

PCMS Consulting - Real Estate Consulting

Each time someone mails me a brochure I wonder what they might be thinking: Do they really expect I’m going to take the time to open the envelope and then actually do something with it? The answer is most likely “no”.

Then why are so many brokers/developers still spending so much of their real estate marketing budgets here?

Digital marketing is where you have to be for the following reasons:

• Even if you still have to print brochures to please a client, you don’t have to print as many if you have a digital marketing platform available to distribute marketing assets and  information;

• If you are disseminating your property information digitally, you have better control over your marketing assets where they reside all in one place, and where agents can’t manipulate them in some way (i.e. stapling their business card, re-sizing pictures, etc.);

• Similarly, if you have a platform for distributing this information to agents, you can also see which agents are actually interested in your material; and,

• As a result of everything being digital, it is also then trackable so you have real metrics to help you run your business.

In today’s globally connected, consumer driven, digitally enhanced world, there is no reason for your business not to be doing its marketing in this manner. Not only is it relatively inexpensive, but it also saves you money and allows you to manage your marketing a lot more efficiently.

Connect with me, if you’d like to learn how you can leverage digital marketing for your business in 2016.

About the Author

Jose Perez

Facebook Twitter Google+

Respected and innovative industry leader, Jose Perez, has been making a difference for almost 30 years. As an entrepreneur, Jose set out to position PCMS Consulting as an alternative to traditional real estate franchising. His vision is focused on helping brokerages bridge the gap between the growing expectations of consumers and agents and the lack of innovation the industry has been able to deliver over the past few years.

If you enjoyed this article, please share!

Leverage social collaboration to motivate agents and reach more consumers

03/30/2016

Consumer expectations … the forgotten child

03/11/2016

Digital marketing is cheaper, faster and more efficient

01/22/2016

PCMS Consulting - Real Estate Consulting

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PCMS Consulting - Real Estate Consulting

…or how I got my son to the airport

I recently had to get my college-aged son to the Orlando airport for a 7AM flight. He had no car and was staying with some friends in a rental house about 45 minutes away so we needed to make sure someone was able to pick him up by 5:45AM on a Sunday so he would get to his flight on time.

If you’ve read my past writing, you know I am a big fan of Uber, their business model, and how so many of the concepts about that business should be applied to real estate (i.e. easy to get a car, great app, transparency…). Since I practice what I preach and pretty much Uber everywhere, I suggested he call them to get to the airport.

I’ve never had an issue getting a car that early in the morning. But I live in Miami, where at that hour, a lot of people are just getting home from a night out and there are plenty of drivers available. My son was staying 45 minutes outside of Orlando in a very residential/quasi-rural area so we weren’t 100% sure that there would be any drivers and didn’t want to take a chance, so we decided to reserve him a cab.

Not having called a cab company in years, I started with Yelp, skipped the sponsored ads and settled on a company that had pretty good reviews and was about half way between the airport where my son was staying. That was the easy part…

• I was running errands when all this was going on so was having to do all this on my iphone. Their site was not responsive and I almost went elsewhere but I did not want to have to go back to Yelp so I suffered through it.
• There was no estimate for what the fair would be, so I had to jump off their site and go to a cab fare estimator. I was shocked when I saw the comparison… Uber was in the $30 – $35 range while a regular cab was in the $100 – $115 range!
• Now, being a natural salesperson, I thought I could call the cab company and negotiate a better deal. I called and got a guy named Chester on the phone. I asked him how much it would cost to get from Davenport to the Orlando airport. He said he would have to get back to me. WHAT? He told me he would call me back in a few minutes. When he came back, he said it would be $92 plus tip. I tried to negotiate and he said if you want a shuttle service I should call Super Shuttle. We didn’t have much of a choice so I told him that I needed to make the reservation.
• Chester, who, by the way, ended up being pretty nice, started taking down my information. Name, pick up address, drop off address, credit card, expiration date, etc. Very painful and took 15 minutes or so. Then I asked for a confirmation. “We can’t do email confirmations,” he tells me. WHAT? He said he could send me a text confirmation. After a few minutes, I got a text confirming that I paid $92 plus tip on my credit card, nothing about picking my son up the next day!
• After two or three more rounds of phone calls trying to get everything agreed to and confirmed (another 15 or 20 minutes), Chester was sensing I was getting frustrated and finally said he would pick up my son personally.

Let’s compare this to what I would have experienced had I gone with Uber. Other than the issue about who would be available at 5:45AM in a totally suburban area, which would not be the case most of the time, here is what would have happened:

• I would have gone to my app and requested an Uber that would either know where I was, or I would type in my location, and I would have typed in “Orlando Airport” and it would have also estimated the fare for me if I asked. Time to accomplish this… less than a minute.
• I would have paid $30 – $35, not $92 plus tip; and,
• I would not have to have worried about my son having money on him because everything was already done when I signed up for Uber a couple of years ago.

Now let’s take my experience and apply it to real estate…

• Do you think consumers are ever frustrated by how much they have to pay in commissions in relation to the level of service they perceive to be getting?
• Do you think that consumers have a higher expectation of the service they should be receiving and that is should be easy, pleasing, and, most important, not overly time consuming?
• Do you think there are companies out there today, ones we know and ones we don’t know, that realize all this and are trying to become the “Uber” of real estate and put the “cab companies” of real estate out of business?

I know certain people think Uber is taking advantage of the situation. I am not agreeing or disagreeing with that position. All I am saying is that consumers have higher expectations today and there is someone always out there trying to figure it out in new and exciting ways to address consumer expectations.

If you are not positioned to be the firm that questions everything, places consumer experience above all, and is willing to embrace a combination of technology and offline customer service to be the market leader, someone else is going to get ahead of you and make you look like that cab company I had to deal with.

About the Author

Jose Perez

Facebook Twitter Google+

Respected and innovative industry leader, Jose Perez, has been making a difference for almost 30 years. As an entrepreneur, Jose set out to position PCMS Consulting as an alternative to traditional real estate franchising. His vision is focused on helping brokerages bridge the gap between the growing expectations of consumers and agents and the lack of innovation the industry has been able to deliver over the past few years.

If you enjoyed this article, please share!

Leverage social collaboration to motivate agents and reach more consumers

03/30/2016

Consumer expectations … the forgotten child

03/11/2016

Digital marketing is cheaper, faster and more efficient

01/22/2016

PCMS Consulting - Real Estate Consulting

Proxio Onboards New Clients in U.S., Brazil, Mexico, Costa Rica, and Dominican Republic

 Santa Clara, CA (October 8, 2015) – Proxio, Inc., provider of the world’s most powerful digital marketing and collaboration solutions for the global real estate industry, today announced a number of new clients across the US, Mexico, Caribbean, Central and South America who are leveraging the reach and efficiency of Proxio’s platform.

“The response to our new collaborative marketing platform has been nothing short of amazing,” states Janet Case, CEO of Proxio. “Our unique solution solves marketing problems for brokerages and developers in every country, and is being extremely well received. We welcome these new clients and all of their agents onto our platform, which grows larger every week.“

New Proxio Showcase clients include: The Keyes Company, Florida; Coldwell Banker Residential Brokerage Southeast Region; Level 4 Advisors, California; REInvent Properties in Dominican Republic; Arenal Maleku Condos in Costa Rica; Tierra Y Armonia in Mexico; and Calper in Brazil.

“Proxio Showcase is a cost-effective and impactful way to reach agents and buyers all over the world, “ says Michael I. (Mike) Pappas, President and CEO of The Keyes Company. “Our listings are exposed to a global network of agents and their buyers; we can see how engaged they are with a property, and we can track what parts of the world leads are coming from. Email marketing and brochures alone just aren’t enough in today’s environment. Showcase is a powerful marketing tool and much more efficient way to increase sales velocity and I am thrilled to bring Keyes Company onto this platform.”

Proxio Showcase is a complete digital marketing solution designed to empower brokerages, developers, media agencies, and others to easily market properties to potential buyers in multiple languages through a motivated global network of real estate professionals. Subscription fees from the listing companies support the service, which provides free multilingual tools to agents for sending beautiful, mobile-responsive marketing to buyers.

Real estate professionals can explore Proxio Showcase at www.ProxioShowcase.com.

ABOUT PROXIO, INC.

Proxio powers multilingual, digital marketing and collaboration solutions for the global real estate industry, to maximize visibility and accelerate sales. The Silicon Valley-based technology company is transforming how the industry markets and sells, providing one centralized, easy-to-adopt solution for promoting real estate worldwide. Over 650,000 Proxio-enabled professionals gain a strategic advantage in serving diverse clients and growing their businesses globally with Proxio’s award-winning platform, ProxioPro™. Real estate professionals around the world connect through Proxio Showcase™ products, accelerating sales and creating new commission opportunities. Proxio’s subsidiary, PCMS Consulting, transforms brokerages into market leaders and proven profit centers. More information is available at Proxio.com and PCMSconsulting.com.

CONTACT

Denessa Munsterman
Proxio, Inc.
T: 404-358-7509
F: 855-515-3400
d.munsterman@proxio.com
www.proxio.com

PCMS Consulting - Real Estate Consulting

The Boss Baby (2017) Free Latest Films, Full Movie Online Watch Free, Free Movies Streaming, English Subtitles Full HD.

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Release : March 23, 2017
Language : en.
Runtime : 97 min
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The Director of this movie is Tom McGrath. The movie The Boss Baby is produced by DreamWorks Animation, Twentieth Century Fox Film Corporation and released in March 23, 2017.

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PCMS Consulting - Real Estate Consulting

About the Author

Jose Perez

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Respected and innovative industry leader, Jose Perez, has been making a difference for almost 30 years. As an entrepreneur, Jose set out to position PCMS Consulting as an alternative to traditional real estate franchising. His vision is focused on helping brokerages bridge the gap between the growing expectations of consumers and agents and the lack of innovation the industry has been able to deliver over the past few years.

If you enjoyed this article, please share!

Leverage social collaboration to motivate agents and reach more consumers

03/30/2016

Consumer expectations … the forgotten child

03/11/2016

Digital marketing is cheaper, faster and more efficient

01/22/2016

PCMS Consulting - Real Estate Consulting

Proxio Luxury Showcase is a completely new and more powerful way to market luxury properties.

Santa Clara, CA (August 3, 2015) – Proxio, Inc., provider of the world’s most powerful digital marketing and collaboration solutions for the global real estate industry, today announced the launch of Proxio Luxury Showcase™. Uniquely designed to give luxury agents an exceptional ability to market distinctive properties globally, Proxio Luxury Showcase is the most recent extension of the company’s multicultural marketing services for real estate professionals.

Proxio Luxury Showcase automatically generates a complete digital marketing package for each luxury property, including a multilingual website, digital brochure, and graphical emails, with all elements SEO and mobile optimized. Listings can easily be distributed across social channels to potential buyers, all while being tracked by the listing agent.

Proxio Luxury Showcase provides collaboration tools bundled inside; the many thousands of agents engaged in Proxio’s global network can connect to any listing with one click, which automatically adds their own contact information and appends the listing to a free, mobile-friendly website with social sharing capabilities. Every additional agent using Facebook, Pinterest, WhatsApp, LinkedIn, Twitter, or email to share a listing multiplies and extends listing visibility, including globally. In several months of testing, Proxio Showcase services have generated leads from 46 countries.

“Proxio Luxury Showcase is going to be a game-changer; we’re increasing listing visibility exponentially by enabling multiple personal shares directly by motivated buyer’s agents,” states Janet Case, CEO of Proxio, Inc. “We’re excited about this product and its ability to maximize the sales potential of a luxury property.”

“Unlike single property websites, Proxio Luxury Showcase is a real marketing channel that engages thousands of agents around the world to actively promote properties,” says Jose Perez, Executive Vice President of Global Sales for Proxio. “For the brokerage, it has the advantage of tracking agent engagement and identifying where leads are coming from for each individual property.”

Proxio Luxury Showcase creates robust digital marketing that presents properties beautifully, exposes them widely, and is easy to use. If listing agents prefer to market selectively, they can elect to share a listing only with specific agents of their choosing—they have full control of the marketing content and the sharing.

“What we see in Proxio Luxury Showcase is the ability for brokers and agents to harness the ‘power of the crowd’ to extend the visibility of listings,” says Patrick O’Connell, Senior Vice President of EWM, a high-end brokerage based in Miami and current Proxio client. “It is a completely new and infinitely more powerful way to market luxury properties.”

Proxio is beta testing Proxio Luxury Showcase with selected existing clients. The company plans to offer the platform to the industry beginning August 17. Interested brokers and agents can request access by contacting j.perez@proxio.com.

ABOUT PROXIO, INC.

Proxio powers multilingual, digital marketing and collaboration solutions for the global real estate industry, to maximize visibility and accelerate sales. The Silicon Valley-based technology company is transforming how the industry markets and sells, providing one centralized, easy-to-adopt solution for promoting real estate worldwide. Over 650,000 Proxio-enabled professionals gain a strategic advantage in serving diverse clients and growing their businesses globally with Proxio’s award-winning platform, ProxioPro™. Real estate professionals around the world connect through Proxio Showcase™ products, accelerating sales and creating new commission opportunities. Proxio’s subsidiary, PCMS Consulting, transforms brokerages into market leaders and proven profit centers. More information is available at Proxio.com and PCMSconsulting.com.

CONTACT

Denessa Munsterman
Proxio, Inc.
404-358-7509
d.munsterman@proxio.com
www.proxio.com

PCMS Consulting - Real Estate Consulting

About the Author

Jose Perez

Facebook Twitter Google+

Respected and innovative industry leader, Jose Perez, has been making a difference for almost 30 years. As an entrepreneur, Jose set out to position PCMS Consulting as an alternative to traditional real estate franchising. His vision is focused on helping brokerages bridge the gap between the growing expectations of consumers and agents and the lack of innovation the industry has been able to deliver over the past few years.

If you enjoyed this article, please share!

Leverage social collaboration to motivate agents and reach more consumers

03/30/2016

Consumer expectations … the forgotten child

03/11/2016

Digital marketing is cheaper, faster and more efficient

01/22/2016

PCMS Consulting - Real Estate Consulting

What you need to know about post-recession developer/new construction marketing

Re-sales have seen a great comeback, and new construction is particularly hot of late. A lot of brokers are re-considering developer/new construction marketing as a way to expand their offerings and increase revenue. However, as I talk to many brokers who were very active in this space pre-recession, they are telling me it’s a different world these days.

Many developers (and brokers) were burned during the recession. They were stuck with inventory and huge marketing bills when things dried up. As a result many are infinitely more cautious and analytical about things today.

But I also see many are making the same mistakes when it comes to developer/new construction marketing:

• Making investments in traditional print media without a plan beyond distribution. “Let’s print up a bunch of pretty brochures and give them to agents in town.”

• Many developer and broker developer marketing services websites are substandard. And definitely not responsive (mobile-ready). A huge misstep in this day and age!

• Few have a true strategy for attracting foreign buyers, who predominantly prefer new construction!

On the other hand, many developers — especially those building in hot markets — lean towards focusing on the consumer rather than developing relationships with agents in an attempt to save commission dollars.

But if they could manage agent relations with some sort of accountability or control, a developer might think twice about forgoing the footprint a large brokerage might have with its hundreds or thousands of agents.

In any case, as brokerages and other developer marketing agencies get back into this space, those with answers to these issues will have an advantage over those that don’t.

The days of exclusively marketing through billboards, direct mail, fancy brochures, and open houses are long gone. The developer, and anyone marketing their product, must have the ability to collaborate with agents and their consumers, understand who is engaged and how they can be supported, and absolutely must make the experience pleasing to buyers that are, in many cases, coming from other countries since they see U.S. real estate as a safe haven.

If you hope to convince developers to hire you for their developer/new construction marketing, be prepared to deal with these issues.

About the Author

Jose Perez

Facebook Twitter Google+

Respected and innovative industry leader, Jose Perez, has been making a difference for almost 30 years. As an entrepreneur, Jose set out to position PCMS Consulting as an alternative to traditional real estate franchising. His vision is focused on helping brokerages bridge the gap between the growing expectations of consumers and agents and the lack of innovation the industry has been able to deliver over the past few years.

If you enjoyed this article, please share!

Leverage social collaboration to motivate agents and reach more consumers

03/30/2016

Consumer expectations … the forgotten child

03/11/2016

Digital marketing is cheaper, faster and more efficient

01/22/2016

PCMS Consulting - Real Estate Consulting

Technology Company Proxio Expands to Meet Growing Demand for Real Estate Marketing & Collaboration Solutions

Santa Clara, CA, July 15, 2015 – Proxio, Inc., the leading provider of multilingual marketing and collaboration solutions for the real estate industry, today announced the hiring of four senior business development executives. These additions support the company’s commitment to rapid expansion, enabling Proxio to meet the growing demand for its innovative services that accelerate sales and open local markets to global buyers.

Jose Perez, Proxio’s Executive Vice President of Global Sales, focused on recruiting veteran industry professionals with extensive expertise in real estate in order to develop business with US brokerages and builders nationwide.

“As we position ourselves for continued growth, we wanted a senior level team with deep contacts and credibility in the industry,” states Perez. “I have had the pleasure of working directly or indirectly with each of our new executives over the past ten years. They are all consummate professionals who have the skills to quickly accelerate our growth.”

The new Proxio business development executives are:

• Nam Phan, Senior Vice President, is based in San Francisco and will cover the Northwest region. Phan was most recently a top franchise sales executive for Home Smart International. Previously he was Vice President of Operations for Avalar Real Estate, and CRM Product Integration Manager for Zip Realty;

• Kyle King, Senior Vice President,is based in Los Angeles and will cover the Southwest region. King was most recently a Real Estate Broker and Managing General Partner for Shorewood Realtors and Beach City Castles, respectively. Previously Kyle served as President at Cartifact, and was Senior Vice President of Franchise Sales for Realogy Corp;

• Maria Mull, Senior Vice President, is based in Raleigh, NC and will cover the Mid-Atlantic and Midwest regions. Mull was most recently Vice President of Growth and Development for Carrington Property Network. She was previously Vice President of National Business Development for AlignMark, Inc., and Director of Career Development for Coldwell Banker Howard Perry and Walston;

• Win Peniston, Senior Vice President,is based in Miami, FL and will cover the Southeast region and New York City. Peniston was most recently Director of Marketing for Fortune International Group. Previously he was a partner at Movable Content, and Senior Vice President of Strategy and Development for Posner Advertising.

“Our new digital marketing and collaboration products are striking a chord in the industry,” says Janet Case, Proxio’s CEO. “This new business development team provides the experience, relationships, and passion we need to drive the next phase of our company’s expansion. We are positioned for rapid growth and ready to go.”

To support the expansion of the sales organization, the company has opened a new sales office in Miami, Florida. In addition to its headquarters in Santa Clara, California, Proxio has existing sales offices in Guadalajara, Mexico; Rio de Janeiro, Brazil; and Singapore.

ABOUT PROXIO, INC.

Proxio, Inc. is a Silicon Valley-based provider of multilingual marketing and collaborative networking solutions to real estate brokerages, developers, MLSs, and media companies worldwide. Over 650,000 Proxio-enabled professionals gain a strategic advantage in serving diverse clients and growing their businesses globally with Proxio’s award-winning platform, ProxioPro™. Proxio Developer Showcase™ connects developers and agents around the world, accelerating sales and creating new commission opportunities. Proxio’s subsidiary, PCMS Consulting, transforms brokerages into market leaders and proven profit centers. More information is available at Proxio.com and PCMSconsulting.com.

CONTACT

Denessa Munsterman
Proxio, Inc.
T: 404-358-7509
F: 855-515-3400
d.munsterman@proxio.com

PCMS Consulting - Real Estate Consulting

Are you wasting your money on outdated marketing programs?

Information is gold. Information is enlightening. It can help you focus your marketing efforts and will help you refine where you invest your time, effort and most importantly — your money.

In today’s information-driven world it’s important to invest in marketing programs that have the capacity to speed up the pace of sales, increase buyer awareness, and allow agents to customize materials, as well as forward to their buyers easily and efficiently.

And because real estate is now more mobile and global, it is also vital that you consider marketing programs that allow you to track and measure their overall efficiency.

So ask yourself, how do you go to market with your new communities and projects? Do you use banners, billboards, fancy printed materials, newspapers, goodie bags with trinkets? If so, it’s time to stop wasting your money on outdated marketing methods.

Printed marketing materials are for the most part a huge waste of money. While I personally like and appreciate the design, texture and descriptions the printed medium provides, once read through, I toss them out the first chance I get.

Before investing in your next marketing program ask yourself some very basic questions:

• Will the printed marketing material I provide allow an agent to customize and send directly to their buyer without costing me more money?
• Can I track where my printed marketing materials are sent?
• Will I be able to tell where the real estate agent is marketing and generating buyer leads?
• How can I tell if the real estate agent is sharing my projects with their sphere of influence?
• Would an agent be willing to mail the marketing materials anywhere in the world at their expense?
• After the community is sold out can I easily use the leftover materials?
• How do printed marketing materials improve my online SEO?
• How do I really know if the printed materials help speed up the sale of my project?
• What is the ROI on my printed marketing materials?

You need to invest your money, time, and effort into marketing programs that will help you stay relevant and current. Your marketing should be trackable, translatable, mobile-friendly, and shareable.

Today you need a combination of online digital marketing and collaborative networking. Information is power. How powerful is your marketing?

– A NOTE FROM JOSE –

Our PCMS email this week is written by Maria Mull, Senior Vice President of Business Development for Proxio. As I recently announced, Proxio acquired PCMS in June. Maria is based in Raleigh, and was most recently Vice President of Growth and Development for Carrington Property Network. She has previously been Vice President of National Business Development for AlignMark, Inc. and Director of Career Development for Coldwell Banker Howard Perry and Walston. She has a great deal of experience and I look forward to sharing more of her insight with you in the future.

About the Author

Jose Perez

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Respected and innovative industry leader, Jose Perez, has been making a difference for almost 30 years. As an entrepreneur, Jose set out to position PCMS Consulting as an alternative to traditional real estate franchising. His vision is focused on helping brokerages bridge the gap between the growing expectations of consumers and agents and the lack of innovation the industry has been able to deliver over the past few years.

If you enjoyed this article, please share!

Leverage social collaboration to motivate agents and reach more consumers

03/30/2016

Consumer expectations … the forgotten child

03/11/2016

Digital marketing is cheaper, faster and more efficient

01/22/2016

PCMS Consulting - Real Estate Consulting

Proxio Inc., the global real estate collaboration platform, is poised for multi-market expansion

Proxio provides multilingual marketing and collaborative networking solutions to real estate brokerages, developers, MLSs, and media companies worldwide.

Santa Clara, CA, June 24 2015 – Proxio, Inc., the Silicon Valley-based provider of multilingual marketing and collaborative networking solutions to the international real estate industry, has acquired Miami-based PCMS Consulting.

Jose Perez, founder and President of PCMS Consulting, will become an equity partner in Proxio as well as Executive Vice President of Global Sales. Perez will spearhead an aggressive expansion of Proxio’s global solutions for brokerages, developers, MLSs, and media companies.

Perez founded PCMS in 2007 to advise brokers on how they could re-invent their businesses and transform their brokerages into a model of leadership, adaptability and accessibility. “When Proxio approached me about helping with their expansion plans, I was impressed with their approach to international real estate, collaborative networking, and project marketing. The synergies were too good to pass up,” Perez says. “This gives PCMS an expanded set of offerings for its brokerage clientele, while providing me the opportunity to accelerate the growth of an international company taking off in multiple markets.”

“We are thrilled that Jose has joined our senior leadership team,” says Janet Case, co-founder and CEO of Proxio. “Jose’s deep industry experience and proven track record at both Realogy and PCMS allows us to quickly leverage his expertise to build a senior sales and marketing team at Proxio. At the same time, PCMS clients gain international options and access to innovative technology solutions for serving multicultural consumers; we’re happy to welcome them to Proxio’s global family of brokerage, association, and MLS partners.”

PCMS will be operated as a subsidiary of Proxio, with Perez remaining as President. Industry veteran and long-time PCMS collaborator, Elaine Kelleher, will serve as vice president of sales for PCMS. She will oversee the company’s internet marketing, post-close marketing, recruiting and business consulting solutions.

Robert Moles, Chairman of Intero Real Estate Services, is an industry leader with relationships with both companies. “Intero was PCMS’ first client. We have enjoyed a longstanding relationship with Jose and his team. We were also early Proxio adopters and equally impressed with Janet and Proxio’s robust platform. This is a perfect marriage that will benefit everyone involved and present brokers with exciting new opportunities.”

ABOUT PROXIO, INC.

Proxio, Inc. is a Silicon Valley-based provider of multilingual marketing and collaborative networking solutions to real estate brokerages, developers, MLSs, and media companies worldwide. Over 650,000 Proxio-enabled professionals gain a strategic advantage in serving diverse clients and growing their businesses globally with Proxio’s award-winning platform, ProxioPro™. Proxio Developer Showcase™ connects developers and agents around the world, accelerating sales and creating new commission opportunities. Proxio’s subsidiary, PCMS Consulting, transforms brokerages into market leaders and proven profit centers. More information is available at Proxio.com and PCMSconsulting.com.

CONTACT

Denessa Munsterman
Proxio, Inc.
T: 404-358-7509
F: 855-515-3400
d.munsterman@proxio.com

PCMS Consulting - Real Estate Consulting

Your passion and expertise are a winning combination. Use them to amp up your social interactions.

There is no question that social media sites like Facebook, LinkedIn, Twitter, Instagram, Pinterest, and others have forever changed how we connect with each other — and how we market to consumers.

Thanks to these social platforms, the type of access we possess to consumers is unparalleled…and unimaginable just ten years ago.

It’s unfortunate that our industry is still not taking full advantage of these powerful tools.

Those randomly posted property listings, office meeting pictures, or shots from the latest company outing are as meaningful and productive as handing someone a business card.

You pushed information out to them, but haven’t truly engaged with them.

Take your business card; handing one out at a meeting or networking event doesn’t translate to future business. It simply conveys your contact information and title. If you want to do business, you’ll have to engage in future conversations, meetings, and presentations.

Like your business card, posting something on Facebook or LinkedIn doesn’t translate to future business. You must engage in a meaningful way.

How do you know you’ve hit that sweet spot and engaged with someone? They’ll participate with you in return – just like a face-to-face conversation. They’ll be more apt to work for you, list with you, and buy from you.

Three tips for meaningful interactions on social platforms:

1. Post valuable and topical content that can help your audience. Each platform has a different audience and your content must change accordingly. Remember engagement comes in many forms: may be Comments, likes, shares or forwards.
2. Encourage and participate in conversations around relevant topics. Add value to the conversations you do join.
3. Create a satisfying and engaging interaction; do it regularly and consistently. You want them looking forward to the next time you interact. If you can save them time or money and/or make them money as a result of your interaction, then you have really added value!

About the Author

Jose Perez

Facebook Twitter Google+

Respected and innovative industry leader, Jose Perez, has been making a difference for almost 30 years. As an entrepreneur, Jose set out to position PCMS Consulting as an alternative to traditional real estate franchising. His vision is focused on helping brokerages bridge the gap between the growing expectations of consumers and agents and the lack of innovation the industry has been able to deliver over the past few years.

If you enjoyed this article, please share!

Leverage social collaboration to motivate agents and reach more consumers

03/30/2016

Consumer expectations … the forgotten child

03/11/2016

Digital marketing is cheaper, faster and more efficient

01/22/2016

PCMS Consulting - Real Estate Consulting